ELECTRONICS.CA PUBLICATIONS, the electronics industry market research and knowledge network, announces the availability of a new report entitled "Satellite Transponders - Global Strategic Business Report”

Driven by growing popularity of satellite TVs, particularly in the developing countries, along with the introduction of HD and other such bandwidth demanding applications in the developed countries, demand for C- and Ku-band satellite transponders is projected to exceed 7,150 36-MHz TPEs by 2015. In addition, direct radio, consumer broadband Internet services, data services and mobile telephony, and government expenditure on positioning systems, military satellite navigation and space exploration are expected to contribute to the demand for satellite transponders.

Enhanced compression technologies and digitalization have resulted in transmission of more content on each transponder, thereby restraining transponder demand. However, the boom in demand for digital satellite television and HDTV transmission has more than offset the restraining effect of digitalization. Current demand for satellite transponders is enthused by the growing popularity of HDTV in developed countries coupled with cable and TV broadcasts and the rising popularity of DTH across developing countries. Future demand is likely to emanate from the 3D TV segment. Other catalysts for cable and TV broadcasts include direct radio, consumer broadband Internet services, data services and mobile telephony. In addition, growing sophistication in military power, governmental expenditure on positioning systems, military satellite navigation and space exploration are also likely to contribute to the demand for satellite transponders. Broadband satellite market is likely to explode during the next five years, as broadband satellite projects in the Ka-band are growing at rapid pace. Demand for bigger satellites is expected to increase with more and more fixed satellite services (FSS)/DBS satellite replacements.

The satellite transponder market faces a permanent problem in the form of overcapacity, as no company wants to cede market share and hence continue to augment their supply. A high fill rate facilitates satellite operators to increase profit margins as well as revenue growth. Limited frequency spectrum availability may act as a dampener to the trend towards the launch of large-capacity satellites, with some operators already trying to limit their capacity by purchasing medium sized satellites.

Developing countries including Latin America, Middle East, Africa and Asia-Pacific are cornering an increasingly larger share of the global transponders market, as stated by the new market research report on Satellite Transponders. In the Middle East, transponder capacity is growing due to military requirements for effective communication, while in the Asia-Pacific region, DTH popularity is the main driving force. Asia accounts for the largest share of global transponder demand.

North America represents the most mature and developed market in terms of HDTV transmission. Though demand for Ku-band transponders are growing at faster pace and taking away market share from C-band transponders, but the C-band transponders continue to exert major influence over the North American TV market owing to their heritage position. North American demand for C- and Ku-band transponders from the networking applications segment is projected to reach 155 36-MHz TPEs in the next few years.

Leading global and regional players operating in the industry include Thales Alenia Space, APT Satellite Holdings Limited, Boeing Satellite Systems International Inc., EADS Astrium, Eutelsat Communications, Horizon Satellite Services FZ LLC, Indian Space Research Organization, Intelsat Ltd., Intersputnik International Organization of Space Communications, Lockheed Martin Commercial Space Systems, Loral Space & Communications Inc., NEC Toshiba Space Systems Ltd., Orbital Sciences Corp., Russian Satellite Communications Company, Satelites Mexicanos S.A. de C.V., SES SA, and among others.

Details of the new report, table of contents and ordering information can be found on Electronics.ca Publications' web site. View the report: Satellite Transponders - Global Strategic Business Report