MONTREAL, Oct. 7, 2011 /ATR-Newswire/ ELECTRONICS.CA PUBLICATIONS, the electronics industry market research and knowledge network, announces the release of a comprehensive global report on E-Readers market.
World e-readers market is forecast to reach 53.87 million units by the year 2017. The global economic recession, which put several industries under pressure and in a state of turmoil, has failed to rattle the market for e-readers making it an exceptional product.
E-Readers has emerged as the most popular device in the consumer electronics world in the last couple of years. Growing popularity of these handy devices is pushing book, magazine and newspaper publishing industry to redefine their existence in this digital age and in the aftermaths of economic turmoil. Although sales of e-books presently account for only a small portion of the overall book publishing market, with the passage of time, this segment is forecast to emerge a mainstream market. While e-book readers or e-readers have been around since the start of the millennium, the market picked up momentum only in the year 2007, hot on the heels of Amazon’s Kindle, which advanced the concept by allowing books to be wirelessly downloaded rather than plugging into a computer. The successful launch of the Kindle e-reader started a pulsating race for e-book reading devices in the market, resulting in the launch of several new products in ensuing years. The emergence of e-paper displays is also stimulating growth of e-readers by offering low power consumption and high contrast. As WiFi, 3G wireless and other connectivity becomes more of a standard feature with e-readers, rapid price erosion, and growing competition from the Apple iPad, content providers and manufacturers are toiling to develop new functionality and features to these devices.
The swamp of new material available for e-book reading devices and the smaller form factor helped e-books and e-readers to reach a new high in the years 2008 through 2010. The sudden surge in interest is compelling e-readers, e-ink and other producers to innovate at a rapid pace in an effort to match consumer expectations. And just when the world thought e-readers prices couldn't get any cheaper, came along the recession that gripped most of the world. Employment rates, household incomes, and disposable incomes have gone down, but with them e-books and e-readers prices as well. Retailers slashed prices for the purpose of keeping their volume sales, and in result profits. Many consumers new to the world of e-books and e-readers purchased their first device, at an ultra affordable price. Also, the inclusion of touch screen interfaces and color graphics to nearly all contemporary e-readers is a feature that is pulling in consumers who are upgrading, and those who are buying their first e-book reading device. The arrival of e-readers is also good news for publishers, as creating digital content for e-readers will give a boost to revenues.
As stated by the new market research report, Asia-Pacific and the US together accounts for a lion’s share of the global E-Readers market. Though e-books mark a highly innovative phase in the book-publishing domain, there is still a long way to go before e-books graduate to being viable market products that deliver the expected experience to readers. Technology remains to be further developed and standards remain to be put in place for ensuring an easy access and reading experience. Nevertheless, a sanguine future is forecasted for e-books, with appropriate marketing strategies, adroit audience targeting, promising to infuse vigor into growth patterns.
Major players in the global marketplace include Amazon.com Inc, ASUSTeK Computer Inc, Audiovox Corporation, Barnes & Noble Inc, EC Media International Pvt Ltd, E Ink Corporation, Entourage Systems Inc, Hanvon Technology Co Ltd, Infibeam.com, Intel Corporation, Pandigital, Plastic Logic Ltd, Samsung Electronics Co Ltd, Sharp Corporation, The Sony Group, among others.
The research report titled "E-Readers: A Global Strategic Business Report" provides a comprehensive review of market trends, issues, drivers, company profiles, mergers, acquisitions and other strategic industry activities. The report provides market estimates and projections (in US$ Millions) for major geographic markets including the United States, Japan, Europe, Asia-Pacific, and Rest of World.
Details of the new report, table of contents and ordering information can be found on (Electronics.ca Publications' web site).
View the report: "
E-Readers: A Global Strategic Business Report".