Cart is empty
Robust Growth in Smartphone Sales Drives the Global Mobile Phone Accessories Market
Mobile phones have become indispensable devices and an essential part of everyday life, critical in supporting modern fast paced, networked/connected, digital lifestyles. The massive proliferation of these devices can be put into perspective by the fact that currently there are over 5.9 billion mobile phone subscribers worldwide against the world population of 7.2 billion people, mirroring a penetration rate of over 80%. Also, with average number of mobile phones per person exceeding 1.5, the number of mobile phones is poised to exceed the world’s population in the next few years. Falling average prices of mobile phones including smartphones, falling costs of mobile voice/data services, market maturity, increased competition, and attractive price bargains for consumers, proliferation of mobile network technologies like 3G, 4G (LTE, WiMAX), superior provision of mobile services by MNOs (mobile network operators), are all factors which will help push up volume shipments of mobile phones worldwide. The scenario provides a fertile environment for mobile phone accessories market to thrive and flourish. In addition to the comfort and convenience offered, the importance of mobile phone accessories can be put into perspective by the fact that the choice of the right accessories helps exploit to the maximum, the full potential of a mobile phone.
The trend towards personalization of mobile devices is especially poised to benefit market opportunities. The need to change the phone’s appearance from its generic look to something unique that compliments the user’s personality is creating opportunities for accessories focused on aesthetics. Faceplates in a wide range of colors and styles that suit a wide range of personalities, with easy snap on installation features are therefore poised to gain. Accessories that enhance the performance of a mobile phone are also rising in popularity and in demand. There also exists increased demand for accessories that help enhance functionality and performance of a mobile phone, such as, larger capacity secondary storage devices like memory cards that expand the phone’s memory. WiFi antennas for mobile phones are also in vogue, given their ability to boost the coverage, speed, and signal strength of mobile phones. Antenna Signal Boosters help in strengthening signal strength thus reducing the instances of dropped calls. Also, poised to gain are USB dongles that help data transfer from the mobile phone onto the PC or any other electronic computing device thus enhancing the manner in which the phone integrates into the everyday life of the user.
The spiraling sales of smartphones, over the last couple of years, have also been positively influencing sales of high-end smartphone accessories. The trend is poised to benefit the mobile phone accessories market since smartphone accessories are typically retailed at higher prices. Also, consumer spending on smartphone accessories is typically high at about US$60 per device in comparison to spending on feature phones which averages to US$30 per device. This is primarily because the multifunctional, intelligent operating platform of smartphones provides greater flexibility for accessory feature enhancement in comparison to feature phones. The magnitude of the trend can be put into perspective by the fact that by the year 2016, over 50% of the total mobile phone accessory revenue is projected to be generated by smartphone accessories.
As stated by the new market research report on Mobile Phone Accessories, the Asia-Pacific is the most prominent regional market for mobile phone accessories, with revenue from the region waxing at a CAGR of about 16% over the analysis period. Robust economic growth, increasing consumer affluence, strong penetration of mobile phones, and robust demand for smartphones in the region, especially in emerging markets such as China and India, are expected to drive growth in the mobile phone accessories market in Asia-Pacific.
Major players in the global marketplace include Apple, Inc., iLuv Creative Technology, Motorola Mobility Inc., Nokia Corporation, Plantronics, Inc., and SanDisk Corporation, among others.
The research report titled “Mobile Phone Accessories: A Global Strategic Business Report” provides a comprehensive review of market trends, issues, drivers, company profiles, mergers, acquisitions and other strategic industry activities. The report provides market estimates and projections in annual revenue (US$ million) for major geographic markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific, Latin America and Rest of World. The US market is separately analyzed by product segments – Chargers, Device Protection, Headsets, and Others.
Details of the new report, table of contents and ordering information can be found on Electronics.ca Publications' website. View the report: Mobile Phone Accessories: A Global Strategic Business Report.