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Global AMOLED Displays Market to Reach US$14.4 Billion by 2018
Active Matrix Organic Light emitting diode (AMOLED) represents an advanced type of display technology, which not only consumes less power but also facilitates the development of small sized devices. Despite initial concerns about the technology’s lifespan, high initial costs, and the issue of ‘after image’, the Active Matrix Organic Light Emitting Diode (AMOLED) displays market has managed to wade through all these concerns and position itself as a viable and effective display technology. AMOLED industry is still in an embryonic stage and the displays continue to be marketed as niche products. These displays hence demand premium pricing compared to competing technologies such as LCD and Plasma. Hence, rise in purchasing power is expected to increase the demand for AMOLED panels across the globe. Currently, AMOLEDs are generating enormous demand from consumer electronics applications, particularly smartphones, MP3s and digital cameras, as the technology has been optimized for multimedia functions.
AMOLED technology is fuelling growth in global market for small and medium sized displays. Specifically, growth is driven by the increased demand from smartphones segment. With increase in Wi-Fi, broadband multimedia, and embedded computing power usage, power consumption of next-generation devices is gradually becoming a matter of great concern. AMOLED displays have been able to address these concerns due to their lower power consumption, faster response times, thinner formats, and enhanced viewing angles compared to LCD panels. AMOLED displays are now beginning to rapidly penetrate the smartphone market, with leading manufacturers such as HTC, LG, and Samsung integrating AMOLED in their high-end products as a differentiating feature. While small and medium sized mobile devices have begun using AMOLED displays, their adoption is expected to increase in tablets, and in the long run in larger display units. Larger AMOLED displays are also expected to find greater adoption in high-end smartphones. In tablets, manufacturer efforts to present AMOLED displays as a differentiating factor are expected to favor adoption in tablets. The market also is on the verge of unveiling a 55-inch AMOLED television in the near future.
As stated by the new market research report on AMOLED Displays, Asia-Pacific represents the largest and the fastest growing market. Asia is the hub of AMOLED display manufacturing activity, with South Korea, Taiwan and China dominating the production scenario due to the availability of production technologies, raw materials, and the lower labor costs of the region. The concentration of manufacturing activity in a particular region however contributes to a significant rise in the shipment costs. The United States represents the single largest market for AMOLED displays.
Global AMOLED displays market is dominated by companies from South Korea. Samsung Mobile Display (SMD) commands a predominant position in the AMOLED market, globally, with LG Display is a key competitor to SMD. Major players profiled in the report include AU Optronics Corporation, BOE Technology Group Co. Ltd., Chimei Innolux Corporation, Japan Display Inc., LG Display Co., Ltd., and Samsung Mobile Display Co., Ltd., among others.
The research report titled "AMOLED Displays: A Global Strategic Business Report" provides a comprehensive review of trends, issues, strategic industry activities, and profiles of major companies worldwide. The report provides market estimates and projections across geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia Pacific, and Rest of World. Global market is analyzed by end-use segments - Portable PC's, Mobile Handsets, Digital Cameras, and Others.
Details of the new report, table of contents and ordering information can be found on Electronics.ca Publications' website. View the report: AMOLED Displays: A Global Strategic Business Report.