ATR-Newswire (Press Release) - Sep 13, 2012 - ELECTRONICS.CA PUBLICATIONS, the electronics industry market research and knowledge network, announces the release of a comprehensive global report on Broadcast Switchers market. The global market for Broadcast Switchers is projected to reach about US$1.7 billion by 2018, primarily driven by the broadcasting industry’s transition from analog to digital broadcasting, rapid proliferation of high-definition television (HDTV) and increasing automation of TV broadcasting. Widespread technology developments and robust demand from developing markets also bodes well for the market.
A key hardware component used in film/video production for selecting or switching between different video and audio signals from multiple sources, a broadcast switcher has evolved into an indispensable element of video broadcasting, and an integral part of the entire video transmission process. Switchers are used across the production world, including edit suite, remote trucks, and control rooms, among other production facilities. Such is the importance of switchers in broadcasting industry that without the same, a fully integrated video and television production cannot be realized. For instance, without a master control switcher, programs cannot be pulled together or achieve cohesion while moving from one program to another, thereby making it impossible to achieve a fully integrated television production.
The broadcasting industry’s transition from analog to digital broadcasting and rapid proliferation of high-definition television (HDTV), thanks to regulatory requirements as well as consumer demand for high-quality video content, have especially set the stage for development of global broadcast switchers market. Digital broadcasting especially creates a business case for switchers, as they make it easy for broadcasters to select source video feed and route it, thereby making the process of digital broadcasting workflow more efficient. Also, with consumers demanding broadcast of major programs such as live sporting events and music concerts in HD format, the ensuing need for equipment that can enable broadcasters to add special effects to premium content has resulted in increasing the demand for switchers.
The recent economic recession however had its impact on the overall broadcasting sector, as weak budgetary conditions and tight credit markets put temporary breaks on high-value infrastructure investments, thereby slowing down broadcast activity during the period. TV broadcasters especially suffered twin blow in recent years as the global economic recession took its toll on production budgets and squeezed advertising revenue. Establishing new broadcast facilities typically involves huge capital investment for purchasing broadcasting equipment such as cameras, camera control units, lighting equipment, converters, controllers, cables, digital audio mixers, on-field audio recorders, mobile video studios, encoders, video conversion software and most importantly switchers or vision mixers. Lack of sufficient investments during recession therefore, not surprisingly, caused considerable delays in establishing new studios or upgrading the existing facilities, and launching new programs or channels, thereby affecting industry prospects for equipment manufacturers, including switcher manufacturers during the period. Recovery in global economy in the year 2010 and the accompanying resurgence in growth fundamentals such as rise in consumer demand for high-quality premium content, increase in video production, and improvement in capital spending by broadcasters however helped put growth back on track in the switchers market. Acceleration in high-value projects such as production automation, digitalization and migration to HDTV and 3D formats also has and will continue to drive demand for advanced switchers over the next few years. Additionally, with new studios, channels and OB vans being planned, new orders for a range of equipment including switchers will only increase further in the upcoming years.
With TV broadcasters across the globe promising 24-hour programming, bringing several television channels and programs in high-definition format, the need to cut broadcasting costs and improve efficiency becomes even more critical. Against this backdrop, production automation, which helps in creating more programs with high level of efficiency and reduced costs, is therefore rapidly gaining attention. This growing focus on production automation is in turn driving rich prospects for production automation systems and its key components such as switchers, which allow program directors to shift from one camera to other and cue in graphics, all in an automated environment. Demand for hybrid automation systems is especially strong and poised to benefit from this trend are component devices such as routers, character generators, and most importantly, switchers.
As stated by the new market research report on Broadcast Switchers, Asia-Pacific represents the fastest growing regional market, with dollar sales from the region waxing at a CAGR of about 14% over the analysis period. Emerging markets such as India and China with booming broadcast sectors especially are making considerable investments in latest equipment design, thus driving opportunities for advanced switcher products in the region.
Major players in the global marketplace include Blackmagic Design Pty. Ltd., Broadcast Pix, Inc., Evertz Microsystems, Ltd., FOR-A Company Ltd., Grass Valley USA, LLC., Harris Corporation, IHSE USA, Ltd., Ikegami Electronics (U.S.A), Inc., JVC Professional Products Company, Kramer Electronics Ltd., Miranda Technologies, Inc., NEC Corporation, Ross Video Limited, Semtech Canada Inc., Snell Group, Sony Electronics, Inc., and Utah Scientific, Inc., among others.
The research report titled “Broadcast Switchers: A Global Strategic Business Report” provides a comprehensive review of market trends, issues, drivers, company profiles, mergers, acquisitions and other strategic industry activities. The report provides market estimates and projections in US$ Million for major geographic markets including North America, Europe (France, Germany, Italy, UK and Rest of Europe), Asia-Pacific and Rest of World.
Details of the new report, table of contents and ordering information can be found on Electronics.ca Publications' website. View the report: Broadcast Switchers: A Global Strategic Business Report.