This report analyzes the worldwide markets for Audiological Devices in Millions of US$. The major product segments analyzed are Hearing Aids (Behind-the-ear, In-the-ear, In-the-canal, and Completely-in-the-canal), Measurement/Testing Devices (Otoscopes, Audiometers, Impedence Analyzers, Hearing Aid Analyzers, & Others), and Cochlear Implants. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 116 companies including many key and niche players worldwide such as Advanced Bionics Corporation, Cochlear Ltd, GN Resound Group, Med-EL, Neurelec, Phonak AG, Siemens Audiologische Technik GmbH, Starkey Laboratories, Inc., Sonic Innovations, Inc., Widex A/S, William Demant Holding, Oticon A/S, and Bernafon AG. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

TABLE OF CONTENTS

AUDIOLOGICAL DEVICES			MCP-3306
A GLOBAL STRATEGIC BUSINESS REPORT


                                               CONTENTS



  I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

      Study Reliability and Reporting Limitations                       I-1
      Disclaimers                                                       I-2
      Data Interpretation & Reporting Level                             I-2
       Quantitative Techniques & Analytics                              I-3
      Product Definitions and Scope of Study                            I-3
       Hearing Aids                                                     I-3
        Behind-The-Ear Hearing Aid                                      I-4
        In-The-Ear (ITE) Hearing Aid                                    I-4
        In-The-Canal (ITC) Hearing Aid                                  I-4
        Completely-In-The Canal (CIC) Hearing Aid                       I-4
       Measurement/Testing Devices                                      I-4
        Otoscopes                                                       I-4
        Audiometers                                                     I-4
        Impedance Analyzers                                             I-4
        Hearing Aid Analyzers                                           I-5
        Other Measurement/Testing Devices                               I-5
       Cochlear Implants                                                I-5


 II. EXECUTIVE SUMMARY

  1. Market Dynamics                                                    II-1
      Outlook                                                           II-1
      Market Trends                                                     II-1
       Aging Population Drives Market Growth                            II-1
       Market Moves towards Miniaturization                             II-2
       Cochlear Implants Gain Visibility                                II-2
        Prevalence                                                      II-2
         Market Potential for Cochlear Implants                         II-3
          Table 1: Potential Addressable Market for Cochlear
          Implants (In terms of Number of Cases of Profound and
          Severe Hearing Impairment in Developed and Developing
          World): 2005                                                  II-3
       Poor Levels of Hearing Aid Penetration Promise Bright Prospects  II-3
      Factors Influencing the Growth of Hearing Aids Market:            II-4
      Growth in Cosmetic, Behind-The-Ear Hearing Aids Market            II-4
       Binaural Fittings Market to Grow                                 II-4
        Table 2: Prevalence of Hearing Impairment and Penetration of
        Hearing Aids and Binaural Fittings Worldwide - US, Western
        Europe and Rest of World Countries: 2005                        II-5
       Consumers Demand More Value-Added Features                       II-5
       Diagnostic Instruments Grow at a Modest Pace                     II-5
       Digitalization of Hearing Aids Stimulates Wider Adoption         II-5
       Imparting Disposability to Hearing Aids                          II-6
       MEMS-Based Hearing Aids Exhibit Immense Potential                II-6
       Increasing Hearing Impairment Among Younger Population           II-6
      Hearing Aids - An Overview                                        II-6
       Hearing Impairment Statistics                                    II-6
        Table 3: Market Potential by Type of Hearing Loss Worldwide:
        Historic Data for 2000 (includes corresponding Graph/Chart)     II-7

        Table 4: Countries with High Percentage of Population
        Suffering from Hearing Impairment (includes corresponding
        Graph/Chart)                                                    II-7
       Subsidy / Reimbursement Scenario for Hearing Aids (Late 1990s)   II-8
       A Review of Subsidy / Reimbursement System for Hearing Aids
        in Select Regional Markets                                      II-8
      Competitive Scenario                                              II-8
       Hearing Aids                                                     II-8
         Handful of Players Dominate the Marketplace                    II-8
         Composition of Leading Players in the Hearing Aids Industry    II-9
          Table 5: Leading Players in the Global Hearing Aids Market
          (2006): Percentage Breakdown of Value Sales for Siemens,
          William Demant (Oticon), GN ReSound, Phonak, Starkey Lab,
          Widex and Others (includes corresponding Graph/Chart)         II-9

          Table 6: Leading Players in the Global Hearing Aids Market
          (2006): Percentage Breakdown of Volume Sales for Siemens,
          William Demant, Phonak, GN ReSound, Starkey, Widex, Sonic,
          Rion and Others (includes corresponding Graph/Chart)          II-9
        Consolidation Trends in the Early 2000s                         II-10
         Horizontal Consolidation                                       II-10
          Horizontal Consolidations: 2000-2002                          II-10
         Vertical Consolidation                                         II-10
          Vertical Consolidations: 2000-2001                            II-10
        Distribution Trends                                             II-11
         Percentage Breakdown of Value Chain in Hearing Aids Market     II-11
        Entry Barriers                                                  II-11
         Higher R&D Costs and Patent Situation                          II-11
         Highly Competitive Environment                                 II-12
        Cochlear Implants                                               II-12
         Marked by Intense Competition                                  II-12
          Table 7: Leading Players in the Global Cochlear Implants
          Market (2008E): Percentage Breakdown of Value Sales for
          Cochlear Corp., Med El and Advance Bionics (includes
          corresponding Graph/Chart)                                    II-12
        Audiometric Testing Devices                                     II-12

  2. Product Overview                                                   II-13
      Human and Technical Aids                                          II-13
      Audiological Devices                                              II-13
      Classification of Audiological Devices                            II-13
       Hearing Aids                                                     II-13
        History of Hearing Aids                                         II-13
        Types of Hearing Aids                                           II-14
         Behind-The-Ear (BTE)                                           II-14
          Advantages                                                    II-15
          Disadvantages                                                 II-15
          Open-Fit Mini Behind-The-Ear                                  II-15
         In-the-Ear (ITE)                                               II-15
          Advantages                                                    II-15
          Disadvantages                                                 II-15
         In-the-Canal (ITC)                                             II-16
          Advantages                                                    II-16
          Disadvantages                                                 II-16
         Completely-in-the Canal (CIC)                                  II-16
          Advantages                                                    II-16
          Disadvantages                                                 II-16
        Broader Classification of Hearing Aids                          II-17
         Conventional Hearing Aids                                      II-17
         Programmable Hearing Aids                                      II-17
         Digital Hearing Aids                                           II-17
        Technology - Analog Vs Digital                                  II-17
         Disposable Hearing Aids                                        II-18
        Hearing Aids Batteries                                          II-18
        Common Problems Associated with Use of Hearing Aids             II-18
         Common Cold Affects Functioning of Hearing Aids                II-18
         Hygiene Problems Associated with Hearing Aids                  II-18
        Prevention of Transmission                                      II-19
         Trends in Hearing Aids and Hearing Aids Batteries Market       II-19
       Measurement/Testing Devices                                      II-19
        Otoscopes                                                       II-19
         Video Otoscopes                                                II-19
        Audiometers                                                     II-19
        Audiogram                                                       II-20
         Working of an Audiogram                                        II-20
         Audiogram Interpretation                                       II-20
         Audiometric Tests                                              II-21
        Impedance Analyzers                                             II-21
        Hearing Aid Analyzers                                           II-21
        Other Measurement/Testing Devices                               II-21
       Cochlear Implants                                                II-21
        Cochlear Implant Technology                                     II-22
        Beneficiaries of Cochlear Implant                               II-22
        Cochlear Implants Found Effective in Children                   II-22

  3. An Insight into The Human Auditory System                          II-23
      The Hearing Process                                               II-23
      Nature and Types of Hearing Loss                                  II-23
       Determining the Level of Hearing Impairment                      II-24
      Hearing Impairments                                               II-24
       Conductive Hearing Loss                                          II-24
       Sensor Neural Hearing Loss (SNHL)                                II-24
       Noise Induced Hearing Loss                                       II-25
       Congenital Hearing Loss                                          II-25
      Common Causes of Hearing Loss                                     II-25
       Presbycusis                                                      II-25
       Diseases                                                         II-26
        Otitis Media                                                    II-26
        Autoimmune Disease                                              II-26
        Otosclerosis                                                    II-26
        Meniere's Disease                                               II-26
        Tinnitus                                                        II-26
        Subjective Tinnitus                                             II-26
        Objective Tinnitus                                              II-26
      Treatment                                                         II-26
       Treatment for SNHL                                               II-26
       Sound Amplification Through Hearing Aids                         II-27
       Ear Surgery                                                      II-27
        Stapedectomy                                                    II-27
        Tympanoplasty                                                   II-28
        Ear Tube Surgery and Myringotomy                                II-28
        Ear Surgery for Perforated Eardrum                              II-28
        Cochlear Implants                                               II-28
        Ear Surgery for Tumors                                          II-29
        Ear surgery for Congenital Ear Defects                          II-29
        Other Ear Surgeries                                             II-29
       Cochlear Implants                                                II-29
       Tinnitus                                                         II-29
      Hearing Conservation Programs                                     II-30
       Strategies to Control Noise - Administrative and Engineering
        Controls                                                        II-30
        Regulatory Steps Initiated in Europe                            II-30
        Effective Hearing Conservation Program - Characteristics        II-30

  4. Product Innovations/Launches                                       II-31
      Widex Introduces World's Smallest RIC Device, Passion            II-31
      Siemens Hearing Introduces Pure(R)                                  II-31
      Siemens Hearing Unveils Vibe                                      II-31
      Sonic Innovations Unveils Two Brand New Hearing Devices           II-32
      GN ReSound Introduces New 'be by ReSound' Hearing Aid             II-32
      GN ReSound Introduces ReSound Ziga Line                           II-32
      Phonak Introduces New ML11i and ML9i Dynamic FM Receivers         II-32
      GN ReSound Introduces New 'dot by ReSound' Hearing Instrument     II-33
      Sonic Introduces ion 400 and Velocity miniBTE Hearing Aids       II-33
      Sonic Innovations Launches ion 200                               II-33
      Audifon Introduces New Hearing Aid, Switch                        II-33
      Beltone Introduces the New Lightweight Hearing -Aid               II-34
      Cochlear Americas Introduces Three New Pediatric Hearing
       Solutions for Children                                           II-34
      Starkey Laboratories Introduces the New Destiny 1600 Hearing Aid  II-34
      America Hears Introduces Freedom AD SIE                           II-34
      Siemens Introduces ARTIS 2 and CIELO 2 Hearing Instruments      II-35
      Sonic Innovations Introduces New Velocity Range of Digital
       Hearing Aids                                                     II-35
      3D Systems to Introduce Hearing-Aid Manufacturing System          II-35
      William Demant Introduces World's First Wireless Binaural
       Hearing Aid                                                      II-36
      Unitron Hearing Introduces the First Ever BTE Product with CRT    II-36
      Siemens Launches CENTRA Active for Active Users                  II-36
      Otovation Releases Amplitude T-Series Audiometer                  II-36
      MED-EL Releases Soundbridge(R) Middle Ear Implant                   II-36
      Siemens Introduces INTUIS BTEs                                    II-37
      ReSound Introduces Azure Hearing Aids with Natural
       Directionality                                                  II-37
      Phonak Introduces Three New Dynamic FM Products                   II-37
      Bernafon Launches New 'brite' Hearing System                      II-37
      Bernafon Launches New ICOS Micro Hearing System                   II-37
      Siemens Introduces Nitro CIC Mini Hearing Device                  II-38
      Maico Introduces MI 44                                            II-38
      RION Launches Digital Hearing Aid Series                          II-38
      America Hears Launches Hearing Aid Based on Dynamic Hearing's
       Technology                                                       II-38
      GN Introduces ReSound Pulse                                       II-39
      MED-EL Unveils New Cochlear Implant SONATATI100                   II-39
      Phonak Unveils Verve Steinway Edition                             II-39
      HearPod Introduces Directional Mic Open Fitting                   II-40
      Maico Launches Detective                                          II-40
      Phonak Launches Ultra-Modern Savia Art Devices                    II-40
      HearPod Launches HearPod Micro                                    II-40
      SeboTek Unveils Voice-Q 721                                       II-40
      Sonic Innovation Introduces Balance                              II-41
      Unitron Hearing Launches Advanced Element Series                 II-41
      Unitron Hearing Unveils Indigo Moda and Element Moda            II-41
      Cochlear Develops Hybrid Implant/Hybrid Hearing Instrument        II-41
      Objet Introduces New Solution for Hearing Aids                    II-42
      SeboTek Releases InFocus Lifestyles                               II-42
      Sonic Introduces Open-Ear Hearing Aid                             II-42
      Starkey Launches DaVinci PsP                                     II-42
      Starkey Unveils Smart Hearing Aid                                 II-43
      Otologics Introduces Hearing Aid in India                         II-43
      William Demant Presents New Hearing Aid Product                   II-43
      Phonak Launches Eleva                                             II-43
      GN Introduces New Hearing Aids                                    II-43
      Phonak Launches Two New Product Segments                          II-43
      Widex Launches New Flagship Product for Hearing Impaired          II-43
      GN ReSound Unveils Digital Hearing Aids in India                  II-44
      Widex Introduces Cost Efficient Hearing Aids in India             II-44
      Phonak Launches Hi-Tech Hearing Model in India                    II-44
      Starkey Introduces Bluetooth(R) Hearing Aid Device                  II-44
      Med-El Launches Cochlear Implant in US                            II-44
      Med-El Corp. Introduces Cochlear Implant in Canada                II-44
      Advanced Bionics and Phonak Launches Auria iConnect               II-44
      Med-El Unveils DUET                                               II-45
      Phonak Presents Revolutionary Products                            II-45
      Cochlear Americas Receives FDA Approval for Nucleus Freedom CI
       System                                                           II-45
      Phonak Launches Savia Digital Hearing System                      II-45
      Sonic Innovations Introduces Innova Digital Hearing Aid           II-45
      GN ReSound Launches ReSound Metrix Hearing Aid                    II-46
      MED-EL Introduces PULSARci100 Cochlear Implant System             II-46
      University of Iowa Develops Short Electrode Implant               II-46

  5. Recent Industry Activity                                           II-47
      Natus Medical Completes Acquisition of Sonamed                    II-47
      Technitrol Announces Sonion Acquisition                           II-47
      Sonomax Completes Sale of Vitasound                               II-47
      ReSound North America Partners with Sonus                         II-48
      Starkey and SeboTek Enter into Patent License Agreement           II-48
      GoAmerica Completes the Acquisition of Verizon TRS Division       II-49
      AidRight Plans for Nationwide Expansion                           II-49
      IntriCon Acquires Tibbetts Industries                             II-50
      Phonak Holding Changes Name to 'Sonova Holding AG'                II-50
      Sonomax and HearAtlast Extend Business Collaboration              II-50
      The Hearing Solution and Advanced Bionics Enter into Partnership  II-51
      Phonak AG and ReVolt Technology Enter into Collaboration          II-51
      AuDNet Enters into a Supply Arrangement with Vivatone             II-51
      Sonic Innovations Divests Tympany                                 II-51
      Sonic Innovations and Amplifon Enter into Supply Agreement        II-51
      Gennum Divests Hearing Instrument and Manufacturing Business      II-52
      Amplifon Completes Acquisition of Horakustik Gerland              II-52
      Amplifon Completes Acquisition of Hörgeräte Weigmann and
       Hörakustik Heckhuis                                              II-52
      Westone and Siemens Enter into an Exclusive Strategic Alliance    II-52
      Sonic Innovations Takes Over American-Hearing                     II-53
      Hearing Healthcare Management Announces Cascade Hearing
       Centers Acquisition                                              II-53
      AMI Semiconductor Acquires Select Starkey Design Center Assets    II-53
      Sonomax Takes Over VitaSound                                      II-54
      Sonomax Enters into an Agreement with Aearo                       II-54
      Amplifon Takes Over Audimed GmbH                                  II-55
      Amplifon Takes Over Schnabel                                      II-55
      Amplifon Announces the Acquisition of Ultravox                    II-55
      Amplifon Completes Acquisition of Laudio and Bioacustica          II-55
      Siemens Builds Largest Hearing Aid Production Plant in the World  II-55
      Sonomax Signs Deal with Hear Atlast                               II-56
      Sonomax Collaborates with Gennum                                  II-56
      FDA Approves Cochlear's Next Generation Implant System            II-56
      Cochlear Bags Huge Order for Nucleus Cochlear Implants            II-56
      GN Pockets Interton                                               II-56
      Sonic Innovations Acquires Tympany                                II-57
      Cochlear Americas Acquires Entific Medical                        II-57
      Dynamic Hearing Licenses House Ear Institute                      II-57
      Misonix Signs Service Contract with Ceres Biotechnology           II-57
      Acacia Obtains Patents for ECS                                    II-57
      Sonion Establishes Hearing Aids Plant in Vietnam                  II-57
      US CMS Widens Eligibility Criteria for Cochlear Implants          II-57
      Boston Scientific Acquires Advanced Bionics                       II-58

  6. Focus on Select Global Players                                     II-59
      Advanced Bionics Corporation (US)                                 II-59
      Cochlear Limited (Australia)                                      II-59
      GN Resound Group (Denmark)                                        II-59
      Med-EL (Austria)                                                  II-59
      Neurelec (France)                                                 II-60
      Phonak AG (Switzerland)                                           II-60
      Siemens Audiologische Technik GmbH (Germany)                      II-60
      Starkey Laboratories, Inc. (US)                                   II-60
      Sonic Innovations, Inc. (US)                                      II-61
      Widex A/S (Denmark)                                               II-61
      William Demant Holding (Denmark)                                  II-61
       Oticon A/S (Denmark)                                             II-61
       Bernafon AG (Switzerland)                                        II-62

  7. Global Market Perspective                                          II-63
      Table 8: World Recent Past, Current & Future Analysis for
      Audiological Devices by Geographic Region- US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Latin America and Rest
      of World Markets Independently Analyzed with Annual Sales
      Figures in US$ Million for Years 2000 through 2010 (includes
      corresponding Graph/Chart)                                        II-63

      Table 9: World Long-term Projections for Audiological Devices
      by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Latin America and Rest of World Markets
      Independently Analyzed with Annual Sales Figures in US$
      Million for Years 2011 through 2015 (includes corresponding
      Graph/Chart)                                                      II-64

      Table 10: World 10-Year Perspective for Audiological Devices
      by Geographic Region- Percentage Breakdown of Dollar Sales for
      US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
      Latin America and Rest of World Markets for Years 2003, 2008 &
      2012 (includes corresponding Graph/Chart)                         II-65

      Table 11: World Recent Past, Current & Future Analysis for
      Hearing Aids by Geographic Region- US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America and Rest of
      World Markets Independently Analyzed with Annual Sales Figures
      in US$ Million for Years 2000 through 2010 (includes
      corresponding Graph/Chart)                                        II-66

      Table 12: World Long-term Projections for Hearing Aids by
      Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Latin America and Rest of World Markets
      Independently Analyzed with Annual Sales Figures in US$
      Million for Years 2011 through 2015 (includes corresponding
      Graph/Chart)                                                      II-67

      Table 13: World 10-Year Perspective for Hearing Aids by
      Geographic Region- Percentage Breakdown of Dollar Sales for
      US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
      Latin America and Rest of World Markets for Years 2003, 2008 &
      2012 (includes corresponding Graph/Chart)                         II-68

      Table 14: World Recent Past, Current & Future Analysis for
      Hearing Aids by Product Segment - Behind-the-Ear, In- the-
      Ear, In-the-Canal and Completely-in-the Canal Markets
      Independently Analyzed with Annual Sales Figures in US$
      Million for Years 2000 through 2010  (includes corresponding
      Graph/Chart)                                                      II-69

      Table 15: World Long-term Projections for Hearing Aids by
      Product Segment - Behind-the-Ear, In- the-Ear, In-the-Canal
      and Completely-in-the Canal Markets Independently Analyzed
      with Annual Sales Figures in US$ Million for Years 2011
      through 2015 (includes corresponding Graph/Chart)                 II-69

      Table 16: World 10-Year Perspective for Hearing Aids by
      Product Segment -Percentage Breakdown of Dollar Sales for
      Behind-the-Ear, In- the-Ear, In-the-Canal and Completely-
      in-the Canal Markets for 2003, 2008 & 2012 (includes
      corresponding Graph/Chart)                                        II-70

      Table 17: World Recent Past, Current & Future Analysis for
      Behind-the-Ear (BTE) Hearing Aids by Geographic Region- US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
      America and Rest of World Markets Independently Analyzed with
      Annual Sales Figures in US$ Million for Years 2000 through
      2010 (includes corresponding Graph/Chart)                         II-71

      Table 18: World Long-term Projections for Behind-the-Ear (BTE)
      Hearing Aids by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America and Rest of
      World Markets Independently Analyzed with Annual Sales Figures
      in US$ Million for Years 2011 through 2015 (includes
      corresponding Graph/Chart)                                        II-72

      Table 19: World 10-Year Perspective for Behind-the-Ear (BTE)
      Hearing Aids by Geographic Region- Percentage Breakdown of
      Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Latin America and Rest of World Markets for
      Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)      II-73

      Table 20: World Recent Past, Current & Future Analysis for
      In-the-Ear (ITE) Hearing Aids by Geographic Region- US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
      America and Rest of World Markets Independently Analyzed with
      Annual Sales Figures in US$ Million for Years 2000 through
      2010 (includes corresponding Graph/Chart)                         II-74

      Table 21: World Long-term Projections for In-the-Ear (ITE)
      Hearing Aids by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America and Rest of
      World Markets Independently Analyzed with Annual Sales Figures
      in US$ Million for Years 2011 through 2015 (includes
      corresponding Graph/Chart)                                        II-75

      Table 22: World 10-Year Perspective for In-the-Ear (ITE)
      Hearing Aids by Geographic Region- Percentage Breakdown of
      Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Latin America and Rest of World Markets for
      Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)      II-76

      Table 23: World Recent Past, Current & Future Analysis for
      In-the-Canal (ITC) Hearing Aids by Geographic Region- US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
      America and Rest of World Markets Independently Analyzed with
      Annual Sales Figures in US$ Million for Years 2000 through
      2010 (includes corresponding Graph/Chart)                         II-77

      Table 24: World Long-term Projections for In-the-Canal (ITC)
      Hearing Aids by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America and Rest of
      World Markets Independently Analyzed with Annual Sales Figures
      in US$ Million for Years 2011 through 2015 (includes
      corresponding Graph/Chart)                                        II-78

      Table 25: World 10-Year Perspective for In-the-Canal (ITC)
      Hearing Aids by Geographic Region- Percentage Breakdown of
      Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Latin America and Rest of World Markets for
      Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)      II-79

      Table 26: World Recent Past, Current & Future Analysis for
      Completely-in-the-Canal (CIC) Hearing Aids by Geographic
      Region- US, Canada, Japan, Europe, Asia-Pacific (excluding
      Japan), Latin America and Rest of World Markets Independently
      Analyzed with Annual Sales Figures in US$ Million for Years
      2000 through 2010 (includes corresponding Graph/Chart)            II-80

      Table 27: World Long-term Projections for
      Completely-in-the-Canal (CIC) Hearing Aids by Geographic
      Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
      Japan), Latin America and Rest of World Markets Independently
      Analyzed with Annual Sales Figures in US$ Million for Years
      2011 through 2015 (includes corresponding Graph/Chart)            II-81

      Table 28: World 10-Year Perspective for
      Completely-in-the-Canal (CIC) Hearing Aids by Geographic
      Region- Percentage Breakdown of Dollar Sales for US, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan), Latin America
      and Rest of World Markets for Years 2003, 2008 & 2012
      (includes corresponding Graph/Chart)                              II-82

      Table 29: World Recent Past, Current & Future Analysis for
      Measurement/Testing Devices by Geographic Region- US, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan), Latin America
      and Rest of World Markets Independently Analyzed with Annual
      Sales Figures in US$ Million for Years 2000 through 2010
      (includes corresponding Graph/Chart)                              II-83

      Table 30: World Long-term Projections for Measurement/ Testing
      Devices by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America and Rest of
      World Markets Independently Analyzed with Annual Sales Figures
      in US$ Million for Years 2011 through 2015 (includes
      corresponding Graph/Chart)                                        II-84

      Table 31: World 10-Year Perspective for Measurement/Testing
      Devices by Geographic Region- Percentage Breakdown of Dollar
      Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
      Japan), Latin America and Rest of World Markets for Years
      2003, 2008 & 2012 (includes corresponding Graph/Chart)            II-85

      Table 32: World Recent Past, Current & Future Analysis for
      Measurement/Testing Devices by Product Segment - Otoscopes,
      Audiometers, Impedance Analyzers, Hearing Aid Analyzers and
      Others Markets Independently Analyzed with Annual Sales
      Figures in US$ Million for Years 2000 through 2010 (includes
      corresponding Graph/Chart)                                        II-86

      Table 33: World Long-term Projections for Measurement/ Testing
      Devices by Product Segment - Otoscopes, Audiometers, Impedance
      Analyzers, Hearing Aid Analyzers and Others Markets
      Independently Analyzed with Annual Sales Figures in US$
      Million for Years 2011 through 2015 (includes corresponding
      Graph/Chart)                                                      II-86

      Table 34: World 10-Year Perspective for Measurement/Testing
      Devices by Product Segment - Percentage Breakdown of Dollar
      Sales for Otoscopes, Audiometers, Impedance Analyzers, Hearing
      Aid Analyzers and Others Markets for 2003, 2008 & 2012
      (includes corresponding Graph/Chart)                              II-87

      Table 35: World Recent Past, Current & Future Analysis for
      Otoscopes by Geographic Region- US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America and Rest of
      World Markets Independently Analyzed with Annual Sales Figures
      in US$ Million for Years 2000 through 2010 (includes
      corresponding Graph/Chart)                                        II-88

      Table 36: World Long-term Projections for Otoscopes by
      Geographic Region - US, Canada, Japan, Europe, Asia- Pacific
      (excluding Japan), Latin America and Rest of World Markets
      Independently Analyzed with Annual Sales Figures in US$
      Million for Years 2011 through 2015 (includes corresponding
      Graph/Chart)                                                      II-89

      Table 37: World 10-Year Perspective for Otoscopes by
      Geographic Region- Percentage Breakdown of Dollar Sales for
      US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
      Latin America and Rest of World Markets for Years 2003, 2008 &
      2012 (includes corresponding Graph/Chart)                         II-90

      Table 38: World Recent Past, Current & Future Analysis for
      Audiometers by Geographic Region- US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America and Rest of
      World Markets Independently Analyzed with Annual Sales Figures
      in US$ Million for Years 2000 through 2010 (includes
      corresponding Graph/Chart)                                        II-91

      Table 39: World Long-term Projections for Audiometers by
      Geographic Region - US, Canada, Japan, Europe, Asia- Pacific
      (excluding Japan), Latin America and Rest of World Markets
      Independently Analyzed with Annual Sales Figures in US$
      Million for Years 2011 through 2015 (includes corresponding
      Graph/Chart)                                                      II-92

      Table 40: World 10-Year Perspective for Audiometers by
      Geographic Region- Percentage Breakdown of Dollar Sales for
      US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
      Latin America and Rest of World Markets for Years 2003, 2008 &
      2012 (includes corresponding Graph/Chart)                         II-93

      Table 41: World Recent Past, Current & Future Analysis for
      Impedence Analyzers by Geographic Region- US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Latin America and Rest
      of World Markets Independently Analyzed with Annual Sales
      Figures in US$ Million for Years 2000 through 2010 (includes
      corresponding Graph/Chart)                                        II-94

      Table 42: World Long-term Projections for Impedence Analyzers
      by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Latin America and Rest of World Markets
      Independently Analyzed with Annual Sales Figures in US$
      Million for Years 2011 through 2015 (includes corresponding
      Graph/Chart)                                                      II-95

      Table 43: World 10-Year Perspective for Impedence Analyzers by
      Geographic Region- Percentage Breakdown of Dollar Sales for
      US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
      Latin America and Rest of World Markets for Years 2003, 2008 &
      2012 (includes corresponding Graph/Chart)                         II-96

      Table 44: World Recent Past, Current & Future Analysis for
      Hearing Aid Analyzers by Geographic Region- US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Latin America and Rest
      of World Markets Independently Analyzed with Annual Sales
      Figures in US$ Million for Years 2000 through 2010 (includes
      corresponding Graph/Chart)                                        II-97

      Table 45: World Long-term Projections for Hearing Aid
      Analyzers by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America and Rest of
      World Markets Independently Analyzed with Annual Sales Figures
      in US$ Million for Years 2011 through 2015 (includes
      corresponding Graph/Chart)                                        II-98

      Table 46: World 10-Year Perspective for Hearing Aid Analyzers
      by Geographic Region- Percentage Breakdown of Dollar Sales for
      US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
      Latin America and Rest of World Markets for Years 2003, 2008 &
      2012 (includes corresponding Graph/Chart)                         II-99

      Table 47: World Recent Past, Current & Future Analysis for
      Other Measurement/Testing Devices by Geographic Region- US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
      America and Rest of World Markets Independently Analyzed with
      Annual Sales Figures in US$ Million for Years 2000 through
      2010 (includes corresponding Graph/Chart)                         II-100

      Table 48: World Long-term Projections for Other Measurement/
      Testing Devices by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Latin America and Rest
      of World Markets Independently Analyzed with Annual Sales
      Figures in US$ Million for Years 2011 through 2015 (includes
      corresponding Graph/Chart)                                        II-101

      Table 49: World 10-Year Perspective for Other Measurement/
      Testing Devices by Geographic Region- Percentage Breakdown of
      Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Latin America and Rest of World Markets for
      Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)      II-102

      Table 50: World Recent Past, Current & Future Analysis for
      Cochlear Implants by Geographic Region- US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Latin America and Rest
      of World Markets Independently Analyzed with Annual Sales
      Figures in US$ Million for Years 2000 through 2010 (includes
      corresponding Graph/Chart)                                        II-103

      Table 51: World Long-term Projections for Cochlear Implants by
      Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Latin America and Rest of World Markets
      Independently Analyzed with Annual Sales Figures in US$
      Million for Years 2011 through 2015 (includes corresponding
      Graph/Chart)                                                      II-104

      Table 52: World 10-Year Perspective for Cochlear Implants by
      Geographic Region- Percentage Breakdown of Dollar Sales for
      US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
      Latin America and Rest of World Markets for Years 2003, 2008 &
      2012 (includes corresponding Graph/Chart)                         II-105


III. MARKET

  1. The United States                                                  III-1
      A.Market Analysis                                                 III-1
        Outlook                                                         III-1
        Market Trends                                                   III-1
         Digital Products Gain Ground                                   III-1
         Penetration Levels Expected to Rise                            III-1
         Growing Prevalence of Hearing Impairment Boosts Market         III-1
         Binaural Penetration                                           III-2
         Cochlear Implants on the Road to Widespread Adoption           III-2
        Reimbursement Issues                                            III-2
         Table 53: Costs Associated with a Cochlear Implant
         Procedure in the US: 2004 (includes corresponding
         Graph/Chart)                                                   III-3
        Facts and Figures about Hearing Impairment                      III-3
         Table 54: Percentage of Individuals with Hearing Loss
         Relative to the General Population by Age Group in the US
         (includes corresponding Graph/Chart)                           III-4
        US Hearing Aid Market                                           III-4
         Table 55: US Hearing Aids Market (2005): Percentages of
         Hearing Impaired, Hearing Aid Owners, and Ownership of
         Hearing Aids Among Hearing Impaired by Category - Severe,
         Moderate, Mild and Profound (includes corresponding
         Graph/Chart)                                                   III-4
        Leading Players                                                 III-5
         Table 56: Leading Players in the US Hearing Instruments
         Market (2006): Percentage Breakdown of Value Sales for
         Starkey Laboratories, Siemens Hearing Instruments, GN
         ReSound, Oticon, Phonak, Widex Hearing and Others (includes
         corresponding Graph/Chart)                                     III-5

         Table 57: Leading Players in the US Cochlear Implants
         Market: 2005 - Percentage Share Breakdown of Sales for
         Cochlear, Advanced Bionics and MED-EL (includes
         corresponding Graph/Chart)                                     III-5
        Players in ABR/ OAE Analyzers                                   III-5
         Table 58: Leading Players in the US ABR/ OAE Analyzers
         Market (2006): Percentage Share Breakdown of sales for
         Natus Medical, Grason Stadler, SonaMed, and Others
         (includes corresponding Graph/Chart)                           III-6
        Product Distribution System                                     III-6
        Regulations & Acts                                              III-6
         Safe Medical Devices Act (SDMA)                                III-6
         Hearing Aid Compatibility Act 1988                             III-6
         American Disabilities Act (ADA)                                III-6
         Federal Hearing Conservation Amendment                         III-7
         ANSI Standards for the US                                      III-7
        Export- Imports Scenario                                        III-7
         Exports:                                                       III-7
          Table 59: Hearing Aids Market in the US (2006 - 07):
          Exports in US$ 'Million by Select Countries - Mexico,
          China, Denmark, Canada, Germany, France, Switzerland,
          Argentina, Colombia and Australia (includes corresponding
          Graph/Chart)                                                  III-7
         Imports:                                                       III-8
          Table 60: Hearing Aids Market in the US (2006 - 07):
          Imports in US$ Million by Select Countries - Singapore,
          Denmark, China, Switzerland, Mexico, Sweden, Vietnam,
          Austria, Germany and Japan (includes corresponding
          Graph/Chart)                                                  III-8
        Product Launches                                                III-8
        Strategic Corporate Developments                                III-18
        Key Players                                                     III-26
      B.Market Analytics                                                III-27
        Table 61: US Recent Past, Current & Future Analysis for
        Audiological Devices by Product Segment- Hearing Aids
        (Behind-the-Ear, In- the-Ear, In-the-Canal and
        Completely-in-the Canal), Measurement/Testing Devices
        (Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
        Analyzers and Others) and Cochlear Implants Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2000 through 2010 (includes corresponding
        Graph/Chart)                                                    III-27

        Table 62: US Long-term Projections for Audiological Devices
        by Product Segment - Hearing Aids (Behind-the-Ear, In-
        the-Ear, In-the-Canal and Completely-in-the Canal),
        Measurement/ Testing Devices (Otoscopes, Audiometers,
        Impedance Analyzers, Hearing Aid Analyzers and Others) and
        Cochlear Implants Markets Independently Analyzed with Annual
        Sales Figures in US$ Million for Years 2011 through 2015
        (includes corresponding Graph/Chart)                            III-28

        Table 63: US 10-Year Perspective for Audiological Devices by
        Product Segment - Percentage Breakdown of Dollar Sales for
        Hearing Aids (Behind-the-Ear, In- the-Ear, In-the-Canal and
        Completely-in-the Canal), Measurement/Testing Devices
        (Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
        Analyzers and Others) and Cochlear Implants Markets for
        2003, 2008 & 2012 (includes corresponding Graph/Chart)          III-29

  2. Canada                                                             III-30
      A.Market Analysis                                                 III-30
        Outlook                                                         III-30
        Cochlear Implants                                               III-30
        Exports & Imports:                                              III-30
         Exports:                                                       III-30
          Table 64: Canadian Hearing Aids Market (2006 - 07):
          Exports in US$ '000 by Select Countries - Japan, United
          Kingdom, Brazil, United States, China, Switzerland,
          Singapore, Chile, South Korea and Germany (includes
          corresponding Graph/Chart)                                    III-30
         Imports:                                                       III-31
          Table 65: Canadian Hearing Aids Market (2006 - 07):
          Imports in US$ '000 by Select Countries - Denmark,
          Switzerland, Singapore, China, United States, Australia,
          Mexico, Austria, Sweden and Germany (includes
          corresponding Graph/Chart)                                    III-31
        Product Launch                                                  III-31
        Strategic Corporate Developments                                III-32
      B.Market Analytics                                                III-33
        Table 66: Canadian Recent Past, Current & Future Analysis
        for Audiological Devices by Product Segment- Hearing Aids
        (Behind-the-Ear, In- the-Ear, In-the-Canal and
        Completely-in-the Canal), Measurement/Testing Devices
        (Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
        Analyzers and Others) and Cochlear Implants Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2000 through 2010 (includes corresponding
        Graph/Chart)                                                    III-33

        Table 67: Canadian Long-term Projections for Audiological
        Devices by Product Segment - Hearing Aids (Behind-the-Ear,
        In- the-Ear, In-the-Canal and Completely-in-the Canal),
        Measurement/ Testing Devices (Otoscopes, Audiometers,
        Impedance Analyzers, Hearing Aid Analyzers and Others) and
        Cochlear Implants Markets Independently Analyzed with Annual
        Sales Figures in US$ Million for Years 2011 through 2015
        (includes corresponding Graph/Chart)                            III-34

        Table 68: Canadian 10-Year Perspective for Audiological
        Devices by Product Segment - Percentage Breakdown of Dollar
        Sales for Hearing Aids (Behind-the-Ear, In- the-Ear,
        In-the-Canal and Completely-in-the Canal), Measurement/
        Testing Devices (Otoscopes, Audiometers, Impedance
        Analyzers, Hearing Aid Analyzers and Others) and Cochlear
        Implants Markets for 2003, 2008 & 2012 (includes
        corresponding Graph/Chart)                                      III-35

  3. Japan                                                              III-36
      A.Market Analysis                                                 III-36
        Regulatory Environment                                          III-36
        Distribution System                                             III-36
        Product Launch                                                  III-37
        Key Player                                                      III-37
      B.Market Analytics                                                III-38
        Table 69: Japanese Recent Past, Current & Future Analysis
        for Audiological Devices by Product Segment- Hearing Aids
        (Behind-the-Ear, In- the-Ear, In-the-Canal and
        Completely-in-the Canal), Measurement/Testing Devices
        (Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
        Analyzers and Others) and Cochlear Implants Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2000 through 2010 (includes corresponding
        Graph/Chart)                                                    III-38

        Table 70: Japanese Long-term Projections for Audiological
        Devices by Product Segment - Hearing Aids (Behind-the-Ear,
        In- the-Ear, In-the-Canal and Completely-in-the Canal),
        Measurement/ Testing Devices (Otoscopes, Audiometers,
        Impedance Analyzers, Hearing Aid Analyzers and Others) and
        Cochlear Implants Markets Independently Analyzed with Annual
        Sales Figures in US$ Million for Years 2011 through 2015
        (includes corresponding Graph/Chart)                            III-39

        Table 71: Japanese 10-Year Perspective for Audiological
        Devices by Product Segment - Percentage Breakdown of Dollar
        Sales for Hearing Aids (Behind-the-Ear, In- the-Ear,
        In-the-Canal and Completely-in-the Canal), Measurement/
        Testing Devices (Otoscopes, Audiometers, Impedance
        Analyzers, Hearing Aid Analyzers and Others) and Cochlear
        Implants Markets for 2003, 2008 & 2012 (includes
        corresponding Graph/Chart)                                      III-40

  4. Europe                                                             III-41
      A.Market Analysis                                                 III-41
        Outlook                                                         III-41
        Cochlear Implants Market                                        III-41
         Table 72: Leading Players in the European Cochlear Implants
         Market (2005): Percentage Breakdown by Value Sales for
         Cochlear, MED-EL, MXM, and Advanced Bionics (includes
         corresponding Graph/Chart)                                     III-41
        Regulatory Environment                                          III-42
         Private Sector Offers Lucrative Opportunities                  III-42
         Reimbursement Issues                                           III-42
        Standards for Hearing Protection                                III-42
        Product Launch                                                  III-42
      B.Market Analytics                                                III-43
        Table 73: European Recent Past, Current & Future Analysis
        for Audiological Devices by Geographic Region - France,
        Germany, Italy, UK, Spain, Russia and Rest of Europe Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2000 through 2010 (includes corresponding
        Graph/Chart)                                                    III-43

        Table 74: European Long-term Projections for Audiological
        Devices by Geographic Region - France, Germany, Italy, UK,
        Spain, Russia and Rest of Europe Markets Independently
        Analyzed with Annual Sales Figures in US$ Million for Years
        2010 through 2015 (includes corresponding Graph/Chart)          III-44

        Table 75: European 10-Year Perspective for Audiological
        Devices by Geographic Region - Percentage Breakdown of
        Dollar Sales for France, Germany, Italy, UK, Spain, Russia
        and Rest of Europe Markets for Years 2003, 2008 & 2012
        (includes corresponding Graph/Chart)                            III-45

        Table 76: European Recent Past, Current & Future Analysis
        for Audiological Devices by Product Segment- Hearing Aids
        (Behind-the-Ear, In- the-Ear, In-the-Canal and Completely-
        in-the Canal), Measurement/Testing Devices (Otoscopes,
        Audiometers, Impedance Analyzers, Hearing Aid Analyzers and
        Others) and Cochlear Implants Markets Independently Analyzed
        with Annual Sales Figures in US$ Million for Years 2000
        through 2010 (includes corresponding Graph/Chart)               III-46

        Table 77: European Long-term Projections for Audiological
        Devices by Product Segment - Hearing Aids (Behind-the-Ear,
        In- the-Ear, In-the-Canal and Completely-in-the Canal),
        Measurement/ Testing Devices (Otoscopes, Audiometers,
        Impedance Analyzers, Hearing Aid Analyzers and Others) and
        Cochlear Implants Markets Independently Analyzed with Annual
        Sales Figures in US$ Million for Years 2011 through 2015
        (includes corresponding Graph/Chart)                            III-47

        Table 78: European 10-Year Perspective for Audiological
        Devices by Product Segment - Percentage Breakdown of Dollar
        Sales for Hearing Aids (Behind-the-Ear, In- the-Ear,
        In-the-Canal and Completely-in-the Canal), Measurement/
        Testing Devices (Otoscopes, Audiometers, Impedance
        Analyzers, Hearing Aid Analyzers and Others) and Cochlear
        Implants Markets for 2003, 2008 & 2012 (includes
        corresponding Graph/Chart)                                      III-48

  4a. France                                                            III-49
      A.Market Analysis                                                 III-49
        Outlook                                                         III-49
        Competition                                                     III-49
         Table 79: Leading Players in the French Hearing Aids Market
         (2006): Percentage Breakdown of Volume Sales for - Audika,
         Amplifon, Audition santé, Audition conseil, Mutualist
         Audition, Entendre, and Others (includes corresponding
         Graph/Chart)                                                   III-49
        Key Players                                                     III-49
      B.Market Analytics                                                III-50
        Table 80: French Recent Past, Current & Future Analysis for
        Audiological Devices by Product Segment- Hearing Aids
        (Behind-the-Ear, In- the-Ear, In-the-Canal and
        Completely-in-the Canal), Measurement/Testing Devices
        (Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
        Analyzers and Others) and Cochlear Implants Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2000 through 2010 (includes corresponding
        Graph/Chart)                                                    III-50

        Table 81: French Long-term Projections for Audiological
        Devices by Product Segment - Hearing Aids (Behind-the-Ear,
        In- the-Ear, In-the-Canal and Completely-in-the Canal),
        Measurement/ Testing Devices (Otoscopes, Audiometers,
        Impedance Analyzers, Hearing Aid Analyzers and Others) and
        Cochlear Implants Markets Independently Analyzed with Annual
        Sales Figures in US$ Million for Years 2011 through 2015
        (includes corresponding Graph/Chart)                            III-51

        Table 82: French 10-Year Perspective for Audiological
        Devices by Product Segment - Percentage Breakdown of Dollar
        Sales for Hearing Aids (Behind-the-Ear, In- the-Ear,
        In-the-Canal and Completely-in-the Canal), Measurement/
        Testing Devices (Otoscopes, Audiometers, Impedance
        Analyzers, Hearing Aid Analyzers and Others) and Cochlear
        Implants Markets for 2003, 2008 & 2012 (includes
        corresponding Graph/Chart)                                      III-52

  4b. Germany                                                           III-53
      A.Market Analysis                                                 III-53
        Outlook                                                         III-53
        Competition                                                     III-53
         Table 83: Leading Players in the German Cochlear Implants
         Market (2005): Percentage Breakdown by Value Sales for
         Cochlear, MED-EL, and Advanced Bionics (includes
         corresponding Graph/Chart)                                     III-53

         Table 84: Leading Players in the German Hearing Aids Market
         (2005): Percentage Breakdown by Volume Sales for Siemens,
         GN Great Nordic, William Demant, Phonak, and Others
         (includes corresponding Graph/Chart)                           III-53
        Strategic Corporate Developments                                III-53
        Key Player                                                      III-54
      B.Market Analytics                                                III-55
        Table 85: German Recent Past, Current & Future Analysis for
        Audiological Devices by Product Segment- Hearing Aids
        (Behind-the-Ear, In- the-Ear, In-the-Canal and
        Completely-in-the Canal), Measurement/Testing Devices
        (Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
        Analyzers and Others) and Cochlear Implants Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2000 through 2010 (includes corresponding
        Graph/Chart)                                                    III-55

        Table 86: German Long-term Projections for Audiological
        Devices by Product Segment - Hearing Aids (Behind-the-Ear,
        In- the-Ear, In-the-Canal and Completely-in-the Canal),
        Measurement/ Testing Devices (Otoscopes, Audiometers,
        Impedance Analyzers, Hearing Aid Analyzers and Others) and
        Cochlear Implants Markets Independently Analyzed with Annual
        Sales Figures in US$ Million for Years 2011 through 2015
        (includes corresponding Graph/Chart)                            III-56

        Table 87: German 10-Year Perspective for Audiological
        Devices by Product Segment - Percentage Breakdown of Dollar
        Sales for Hearing Aids (Behind-the-Ear, In- the-Ear,
        In-the-Canal and Completely-in-the Canal), Measurement/
        Testing Devices (Otoscopes, Audiometers, Impedance
        Analyzers, Hearing Aid Analyzers and Others) and Cochlear
        Implants Markets for 2003, 2008 & 2012 (includes
        corresponding Graph/Chart)                                      III-57

  4c. Italy                                                             III-58
      A.Market Analysis                                                 III-58
        Outlook                                                         III-58
        Strategic Corporate Development                                 III-58
        Key Player                                                      III-58
      B.Market Analytics                                                III-59
        Table 88: Italian Recent Past, Current & Future Analysis for
        Audiological Devices by Product Segment- Hearing Aids
        (Behind-the-Ear, In- the-Ear, In-the-Canal and
        Completely-in-the Canal), Measurement/Testing Devices
        (Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
        Analyzers and Others) and Cochlear Implants Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2000 through 2010 (includes corresponding
        Graph/Chart)                                                    III-59

        Table 89: Italian Long-term Projections for Audiological
        Devices by Product Segment - Hearing Aids (Behind-the-Ear,
        In- the-Ear, In-the-Canal and Completely-in-the Canal),
        Measurement/ Testing Devices (Otoscopes, Audiometers,
        Impedance Analyzers, Hearing Aid Analyzers and Others) and
        Cochlear Implants Markets Independently Analyzed with Annual
        Sales Figures in US$ Million for Years 2011 through 2015
        (includes corresponding Graph/Chart)                            III-60

        Table 90: Italian 10-Year Perspective for Audiological
        Devices by Product Segment - Percentage Breakdown of Dollar
        Sales for Hearing Aids (Behind-the-Ear,In- the-Ear,
        In-the-Canal and Completely-in-the Canal), Measurement/
        Testing Devices (Otoscopes, Audiometers, Impedance
        Analyzers, Hearing Aid Analyzers and Others) and Cochlear
        Implants Markets for 2000, (includes corresponding
        Graph/Chart)                                                    III-61

  4d. United Kingdom                                                    III-62
      A.Market Analysis                                                 III-62
        Outlook                                                         III-62
        Standards & Acts in the Industry                                III-62
         Disability Discrimination Act 1995                             III-62
         Noise at Work Regulations 1989                                 III-62
        Strategic Corporate Developments                                III-63
        Key Player                                                      III-64
      B.Market Analytics                                                III-64
        Table 91: UK Recent Past, Current & Future Analysis for
        Audiological Devices by Product Segment- Hearing Aids
        (Behind-the-Ear, In- the-Ear, In-the-Canal and
        Completely-in-the Canal), Measurement/Testing Devices
        (Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
        Analyzers and Others) and Cochlear Implants Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2000 through 2010 (includes corresponding
        Graph/Chart)                                                    III-64

        Table 92: UK Long-term Projections for Audiological Devices
        by Product Segment - Hearing Aids (Behind- the-Ear, In-
        the-Ear, In-the-Canal and Completely- in-the Canal),
        Measurement/ Testing Devices (Otoscopes, Audiometers,
        Impedance Analyzers, Hearing Aid Analyzers and Others) and
        Cochlear Implants Markets Independently Analyzed with Annual
        Sales Figures in US$ Million for Years 2011 through 2015
        (includes corresponding Graph/Chart)                            III-65

        Table 93: UK 10-Year Perspective for Audiological Devices by
        Product Segment - Percentage Breakdown of Dollar Sales for
        Hearing Aids (Behind-the-Ear, In- the-Ear, In-the-Canal and
        Completely-in-the Canal), Measurement/ Testing Devices
        (Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
        Analyzers and Others) and Cochlear Implants Markets for
        2003, 2008 & 2012 (includes corresponding Graph/Chart)          III-66

  4e. Spain                                                             III-67
      A.Market Analysis                                                 III-67
        Strategic Corporate Development                                 III-67
      B.Market Analytics                                                III-68
        Table 94: Spanish Recent Past, Current & Future Analysis for
        Audiological Devices by Product Segment- Hearing Aids
        (Behind-the-Ear, In- the-Ear, In-the-Canal and
        Completely-in-the Canal), Measurement/Testing Devices
        (Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
        Analyzers and Others) and Cochlear Implants Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2000 through 2010 (includes corresponding
        Graph/Chart)                                                    III-68

        Table 95: Spanish Long-term Projections for Audiological
        Devices by Product Segment - Hearing Aids (Behind-the-Ear,
        In- the-Ear, In-the- Canal and Completely-in-the Canal),
        Measurement/ Testing Devices (Otoscopes, Audiometers,
        Impedance Analyzers, Hearing Aid Analyzers and Others) and
        Cochlear Implants Markets Independently Analyzed with Annual
        Sales Figures in US$ Million for Years 2011 through 2015
        (includes corresponding Graph/Chart)                            III-69

        Table 96: Spanish 10-Year Perspective for Audiological
        Devices by Product Segment - Percentage Breakdown of Dollar
        Sales for Hearing Aids (Behind-the-Ear, In- the-Ear,
        In-the-Canal and Completely-in-the Canal), Measurement/
        Testing Devices (Otoscopes, Audiometers, Impedance
        Analyzers, Hearing Aid Analyzers and Others) and Cochlear
        Implants Markets for 2003, 2005 & 2010 (includes
        corresponding Graph/Chart)                                      III-70

  4f. Russia                                                            III-71
       Market Analysis                                                  III-71
        Table 97: Russian Recent Past, Current & Future Analysis for
        Audiological Devices by Product Segment- Hearing Aids
        (Behind-the-Ear, In- the-Ear, In-the-Canal and
        Completely-in-the Canal), Measurement/Testing Devices
        (Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
        Analyzers and Others) and Cochlear Implants Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2000 through 2010 (includes corresponding
        Graph/Chart)                                                    III-71

        Table 98: Long-term Projections for Audiological Devices by
        Product Segment - Hearing Aids (Behind- the-Ear, In-
        the-Ear, In-the-Canal and Completely- in-the Canal),
        Measurement/ Testing Devices (Otoscopes, Audiometers,
        Impedance Analyzers, Hearing Aid Analyzers and Others) and
        Cochlear Implants Markets Independently Analyzed with Annual
        Sales Figures in US$ Million for Years 2011 through 2015
        (includes corresponding Graph/Chart)                            III-72

        Table 99: Russian 10-Year Perspective for Audiological
        Devices by Product Segment - Percentage Breakdown of Dollar
        Sales for Hearing Aids (Behind-the-Ear, In-the-Ear,
        In-the-Canal and Completely-in-the Canal), Measurement/
        Testing Devices (Otoscopes, Audiometers, Impedance
        Analyzers, Hearing Aid Analyzers and Others) and Cochlear
        Implants Markets for 2003, 2008 & 2012 (includes
        corresponding Graph/Chart)                                      III-73

  4g. Rest of Europe                                                    III-74
      A.Market Analysis                                                 III-74
        Outlook                                                         III-74
        Denmark                                                         III-74
         Danish Children with Hearing Impairment                        III-74
         Public Clinics Dominate Hearing Aid Fittings                   III-74
        Sweden                                                          III-74
        Switzerland                                                     III-75
        Belgium                                                         III-75
        Product Launches                                                III-75
        Strategic Corporate Developments                                III-79
        Key Players                                                     III-81
      B.Market Analytics                                                III-83
        Table 100: Rest of Europe Recent Past, Current & Future
        Analysis for Audiological Devices by Product Segment-
        Hearing Aids (Behind-the-Ear, In- the-Ear, In-the-Canal and
        Completely-in-the Canal), Measurement/Testing Devices
        (Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
        Analyzers and Others) and Cochlear Implants Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2000 through 2010 (includes corresponding
        Graph/Chart)                                                    III-83

        Table 101: Rest of Europe Long-term Projections for
        Audiological Devices by Product Segment - Hearing Aids
        (Behind-the-Ear, In- the-Ear, In-the-Canal and
        Completely-in-the Canal), Measurement/ Testing Devices
        (Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
        Analyzers and Others) and Cochlear Implants Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2011 through 2015 (includes corresponding
        Graph/Chart)                                                    III-84

        Table 102: Rest of Europe 10-Year Perspective for
        Audiological Devices by Product Segment - Percentage
        Breakdown of Dollar Sales for Hearing Aids (Behind-the-Ear,
        In- the-Ear, In-the-Canal and Completely-in-the Canal),
        Measurement/Testing Devices (Otoscopes, Audiometers,
        Impedance Analyzers, Hearing Aid Analyzers and Others) and
        Cochlear Implants Markets for 2003, 2008 & 2012 (includes
        corresponding Graph/Chart)                                      III-85

  5. Asia-Pacific                                                       III-86
      A.Market Analysis                                                 III-86
        Outlook                                                         III-86
        Cochlear Implants Market                                        III-86
         Growth Prospects                                               III-86
          Table 103: Number of Cochlear Implant Clinics in Asia by
          Country: 2004 (includes corresponding Graph/Chart)            III-86
        Market Shares                                                   III-87
         Table 104: Share of Leading Players in the Asia-Pacific
         Cochlear Implants Market: 2005 - Cochlear, MED-EL, Advanced
         Bionics and MXM (includes corresponding Graph/Chart)           III-87
        Regulatory Scenario                                             III-87
        Australia                                                       III-87
        China                                                           III-87
         Hearing Aids                                                   III-87
         Cochlear Implants                                              III-87
        India                                                           III-88
         Hearing Loss in Children More Prevalent in Rural Areas         III-88
         Hearing Impairment Scenario                                    III-88
        Product Launches                                                III-88
        Strategic Corporate Developments                                III-89
        Key Players                                                     III-90
      B.Market Analytics                                                III-91
        Table 105: Asia-Pacific Recent Past, Current & Future
        Analysis for Audiological Devices by Product Segment-
        Hearing Aids (Behind-the-Ear, In- the-Ear, In-the-Canal and
        Completely-in-the Canal), Measurement/Testing Devices
        (Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
        Analyzers and Others) and Cochlear Implants Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2000 through 2010 (includes corresponding
        Graph/Chart)                                                    III-91

        Table 106: Asia-Pacific Long-term Projections for
        Audiological Devices by Product Segment - Hearing Aids
        (Behind-the-Ear, In- the-Ear, In-the-Canal and
        Completely-in-the Canal), Measurement/ Testing Devices
        (Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
        Analyzers and Others) and Cochlear Implants Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2011 through 2015 (includes corresponding
        Graph/Chart)                                                    III-92

        Table 107: Asia-Pacific 10-Year Perspective for Audiological
        Devices by Product Segment - Percentage Breakdown of Dollar
        Sales for Hearing Aids (Behind-the-Ear, In- the-Ear,
        In-the-Canal and Completely-in-the Canal), Measurement/
        Testing Devices (Otoscopes, Audiometers, Impedance
        Analyzers, Hearing Aid Analyzers and Others) and Cochlear
        Implants Markets for 2003, 2008 & 2012 (includes
        corresponding Graph/Chart)                                      III-93

  6. Latin America                                                      III-94
       Market Analysis                                                  III-94
        Table 108: Latin American Recent Past, Current & Future
        Analysis for Audiological Devices by Product Segment-
        Hearing Aids (Behind-the-Ear, In- the-Ear, In-the-Canal and
        Completely-in-the Canal), Measurement/Testing Devices
        (Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
        Analyzers and Others) and Cochlear Implants Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2000 through 2010 (includes corresponding
        Graph/Chart)                                                    III-94

        Table 109: Latin American Long-term Projections for
        Audiological Devices by Product Segment - Hearing Aids
        (Behind-the-Ear, In- the-Ear, In-the-Canal and
        Completely-in-the Canal), Measurement/ Testing Devices
        (Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
        Analyzers and Others) and Cochlear Implants Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2011 through 2015 (includes corresponding
        Graph/Chart)                                                    III-95

        Table 110: Latin American 10-Year Perspective for
        Audiological Devices by Product Segment - Percentage
        Breakdown of Dollar Sales for Hearing Aids (Behind-the-Ear,
        In- the-Ear, In-the-Canal and Completely- in-the Canal),
        Measurement/ Testing Devices (Otoscopes, Audiometers,
        Impedance Analyzers, Hearing Aid Analyzers and Others) and
        Cochlear Implants Markets for 2003, 2008 & 2012 (includes
        corresponding Graph/Chart)                                      III-96

  7. Rest of World                                                      III-97
      A.Market Analysis                                                 III-97
        Outlook                                                         III-97
        Hearing Aids Market in South Africa                             III-97
        Hearing Impairment in Africa                                    III-97
         Facts and Figures                                              III-97
      B.Market Analytics                                                III-98
        Table 111: Rest of World Recent Past, Current & Future
        Analysis for Audiological Devices by Product Segment-
        Hearing Aids (Behind-the-Ear, In- the-Ear, In-the-Canal and
        Completely-in-the Canal), Measurement/Testing Devices
        (Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
        Analyzers and Others) and Cochlear Implants Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2000 through 2010 (includes corresponding
        Graph/Chart)                                                    III-98

        Table 112: Rest of World Long-term Projections for
        Audiological Devices by Product Segment - Hearing Aids
        (Behind-the-Ear, In- the-Ear, In-the-Canal and
        Completely-in-the Canal), Measurement/ Testing Devices
        (Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
        Analyzers and Others) and Cochlear Implants Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2011 through 2015 (includes corresponding
        Graph/Chart)                                                    III-99

        Table 113: Rest of World 10-Year Perspective for
        Audiological Devices by Product Segment - Percentage
        Breakdown of Dollar Sales for Hearing Aids (Behind-the-Ear,
        In- the-Ear, In-the-Canal and Completely-in-the Canal),
        Measurement/ Testing Devices (Otoscopes, Audiometers,
        Impedance Analyzers, Hearing Aid Analyzers and Others) and
        Cochlear Implants Markets for 2003, 2008 & 2012 (includes
        corresponding Graph/Chart)                                      III-100


 IV. COMPETITIVE LANDSCAPE