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Audiological Devices - Global Strategic Business Report

Price:
USD $4,950.00
ISBN/SKU #:
GIA-MCP3306
Research Group:
Global Industry Analysts
Date of Publication:
October 2011
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Summary

This report analyzes the worldwide markets for Audiological Devices in US$ Million by the following Product Segments: Hearing Aids (Behind-the-ear, In-the-ear, In-the-canal, & Completely-in-the-canal), Measurement/Testing Devices (Otoscopes, Audiometers, Impedence Analyzers, Hearing Aid Analyzers, & Others), and Cochlear Implants. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 80 companies including many key and niche players such as Advanced Bionics Corporation, Cochlear Limited, GN Resound A/S, Med-EL Medical Electronics, Neurelec SA, Otovation LLC, Phonak AG, Siemens Audiologische Technik GmbH, Starkey Laboratories, Inc., Sonic Innovations, Inc., Widex A/S, William Demant Holding, Oticon A/S, and Bernafon AG. Market data and analytics are derived from primary and secondary research.

TABLE OF CONTENTS

AUDIOLOGICAL DEVICES								MCP-3306
A GLOBAL STRATEGIC BUSINESS REPORT


                                            
CONTENTS


  1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS                       1
      Study Reliability and Reporting Limitations                          1
      Disclaimers                                                          2
      Data Interpretation & Reporting Level                                3
       Quantitative Techniques & Analytics                                 3
      Product Definitions and Scope of Study                               3
       Hearing Aids                                                        4
        Behind-The-Ear Hearing Aid                                         4
        In-The-Ear (ITE) Hearing Aid                                       4
        In-The-Canal (ITC) Hearing Aid                                     4
        Completely-In-The Canal (CIC) Hearing Aid                          4
       Measurement/Testing Devices                                         4
        Otoscopes                                                          5
        Audiometers                                                        5
        Impedance Analyzers                                                5
        Hearing Aid Analyzers                                              5
        Other Measurement/Testing Devices                                  5
       Cochlear Implants                                                   5

  2. MARKET DYNAMICS                                                       6
      Outlook                                                              6
       Technologic Advancements to Propel Industry                         6
       Audiologists: Spiking Demand, Low Availability                      6
       New Market Prospects to Counter Recession Impact                    7
      World Market Analysis                                                7
       Hearing Aids: Maintain its Dominance                                7
       Cochlear Implants: Rearing its Head                                 7
      Market Trends                                                        8
       Technology Advancements Rife in Hearing Aids Market                 8
       Aging Population, Technical Progress Drive Market Growth            8
        Table 1: Worldwide Distribution of 65+ Population by
        Region/Country: 2010 (includes corresponding Graph/Chart)          8
       Market Moves towards Miniaturization                                9
       Cochlear Implants Gain Visibility                                   9
        Reimbursement of Cochlear Implants                                 9
         Cochlear Implants Reimbursements: A Review                        10
       Poor Levels of Hearing Aid Penetration Promise Bright Prospects     10
        Table 2: Market Potential for Hearing Systems (includes
        corresponding Graph/Chart)                                         10

        Table 3: Penetration Rate of Hearing Systems by Select
        Country (In %) (includes corresponding Graph/Chart)                11
      Factors Influencing Growth in Hearing Aids Market:                   11
      Growth in Cosmetic, Behind-The-Ear Hearing Aids Market               12
       Binaural Fittings Market to Grow                                    12
        Table 4: Prevalence of Hearing Impairment and Penetration of
        Hearing Aids and Binaural Fittings Worldwide (2005 - A
        Recent Past Perspective): Breakdown by Select Countries -
        US, Western Europe, and Rest of World Countries                    13
       Consumers Demand More Value-Added Features                          13
       Diagnostic Instruments Grow at a Modest Pace                        13
       Digitalization of Hearing Aids Stimulates Wider Adoption            13
       Imparting Disposability to Hearing Aids                             14
        MEMS-Based Hearing Aids Exhibit Immense Potential                  14
        Increasing Hearing Impairment Among Younger Population             14
      Hearing Aids - An Overview                                           15
       Hearing Impairment Statistics                                       15
       Subsidy/Reimbursement Scenario for Hearing Aids                     15
        A Review of Subsidy/Reimbursement System for Hearing Aids in
         Select Regional Markets                                           15
      Competitive Scenario                                                 16
       Hearing Aids                                                        16
        Handful of Players Dominate the Marketplace                        16
        Composition of Leading Players in the Hearing Aids Industry        16
        William Demant and Sonova Emerge as Major Market Players in
         2010                                                              17
         Table 5: Major Hearing Aid Companies Worldwide (2010E):
         Market Share Breakdown for Siemens, Sonova, Willam Demant,
         GN Resound, Starkey, Widex, Rion and Sonic (includes
         corresponding Graph/Chart)                                        17
        Player Consolidation: New Entrées Encounter Towering Barriers      17
        Distribution Trends                                                18
         Percentage Breakdown of Value Chain in HearingAids Market         18
         Higher R&D Costs and Patent Situation                             18
         Highly Competitive Environment                                    18
        Cochlear Implants                                                  19
         Table 6: Leading Players in the Global Cochlear Implants
         Market (2010e): Percentage Breakdown of Value Sales for
         Cochlear Ltd., Advance Bionics, Med El, and Others
         (includes corresponding Graph/Chart)                              19
        Audiometric Testing Devices                                        19

  3. PRODUCT OVERVIEW                                                      20
      Audiology: A Prologue                                                20
      Human and Technical Aids                                             20
      Audiological Devices                                                 20
      Classification of Audiological Devices                               20
       Hearing Aids                                                        21
        History of Hearing Aids                                            21
        Types of Hearing Aids                                              22
         Behind-The-Ear (BTE)                                              22
          Advantages                                                       22
          Disadvantages                                                    22
          Open-Fit Mini Behind-The-Ear                                     22
         In-the-Ear (ITE)                                                  23
          Advantages                                                       23
          Disadvantages                                                    23
         In-the-Canal (ITC)                                                23
          Advantages                                                       23
          Disadvantages                                                    23
         Completely-in-the Canal (CIC)                                     24
          Advantages                                                       24
          Disadvantages                                                    24
        Broader Classification of Hearing Aids                             24
         Conventional Hearing Aids                                         24
         Programmable Hearing Aids                                         25
         Digital Hearing Aids                                              25
        Technology - Analog Vs.Digital                                     25
         Disposable Hearing Aids                                           25
        Hearing Aids Batteries                                             26
        Common Problems Associated with Use of Hearing Aids                26
         Common Cold Affects Functioning of Hearing Aids                   26
         Hygiene Problems Associated with Hearing Aids                     26
        Prevention of Transmission                                         26
         Trends in Hearing Aids and Hearing Aids Batteries Market          27
       Measurement/Testing Devices                                         27
        Otoscopes                                                          27
         Video Otoscopes                                                   27
        Audiometers                                                        27
        Audiogram                                                          28
         Working of an Audiogram                                           28
         Audiogram Interpretation                                          28
         Audiometric Tests                                                 29
        Impedance Analyzers                                                29
        Hearing Aid Analyzers                                              29
        Other Measurement/Testing Devices                                  29
       Cochlear Implants                                                   29
        Cochlear Implant Technology                                        30
        Beneficiaries of Cochlear Implant                                  30
        Cochlear Implants Found Effective in Children                      31

  4. AN INSIGHT INTO THE HUMAN AUDITORY SYSTEM                             32
      The Hearing Process                                                  32
      Nature and Types of Hearing Loss                                     32
       Determining the Level of Hearing Impairment                         33
      Hearing Impairments                                                  33
       Conductive Hearing Loss                                             33
       Sensor Neural Hearing Loss (SNHL)                                   33
       Noise Induced Hearing Loss                                          34
       Congenital Hearing Loss                                             34
      Common Causes of Hearing Loss                                        34
       Presbycusis                                                         34
       Diseases                                                            35
        Otitis Media                                                       35
        Autoimmune Disease                                                 35
        Otosclerosis                                                       35
        Meniere’s Disease                                                  35
        Tinnitus                                                           35
        Subjective Tinnitus                                                35
        Objective Tinnitus                                                 36
      Treatment                                                            36
       Treatment for SNHL                                                  36
       Sound Amplification Through Hearing Aids                            36
       Ear Surgery                                                         36
        Stapedectomy                                                       37
        Tympanoplasty                                                      37
        Ear Tube Surgery and Myringotomy                                   37
        Ear Surgery for Perforated Eardrum                                 38
        Cochlear Implants                                                  38
        Ear Surgery for Tumors                                             38
        Ear surgery for Congenital Ear Defects                             38
        Other Ear Surgeries                                                39
       Cochlear Implants                                                   39
       Tinnitus                                                            39
      Hearing Conservation Programs                                        39
       Strategies to Control Noise - Administrative and Engineering
        Controls                                                           39
        Regulatory Steps Initiated in Europe                               40
        Effective Hearing Conservation Program - Characteristics           40

  5. PRODUCT INNOVATIONS/LAUNCHES                                          41
      Los Gatos Audiology and Hearing Aid Center Introduces New
       Website LosGatosHearingAid.com                                      41
      American Hearing Aid Associates Introduces Consumer Website
       SecondSenseHearing.com                                              41
      Beltone Introduces Beltone True MIC and Beltone True Flex BTE        41
      Comfort Audio Introduces Comfort Digisystem Series of Digital
       ALDs in North America                                               42
      ExSilent Unveils Ytango Product Range                                42
      ExSilent Launches Qleaf Pro Hearing Aids                             42
      HearPod Introduces Clear Choice Hearing Aids                         43
      InSound Medical Introduces Invisible Hearing Device Lyric in UK      43
      IntriCon Introduces APT™ Open ITC Hearing Aid                        43
      Miracle-Ear Launches Mirage Hearing Aid                              44
      North Shore Eye Launches Hearing Services                            44
      Phonak Introduces Audéo S SMART Ceramics                             44
      Purple Communications Introduces ClearCaptionsTM Service for
       Hearing Disabled People                                             45
      Siemens Hearing Instruments Unveils AquarisTM                        45
      Sonic Innovations Launches Groove CIC Hearing Aid                    45
      Sonic Innovations Unveils Varicom Product Line                       45
      Starkey Rolls Out AMP Hearing Aid                                    46
      Unitron Introduces Era Platform                                      46
      US NewSound Launches CIC - Bee                                       46
      NowiHear.com Launches NowiHear Application for Android               47
      ReSound Introduces ReSound Alera Configurable BTE 77/87
       Hearing Aid                                                         47
      Hansaton USA Rolls Out AQ X-Mini                                     47
      Siemens Hearing Instruments Launches iMini Hearing Instrument        47
      ReSound Develops Remote Microphone Technology for Hearing Aids       47
      Ear Specialists of Omaha Introduce New Website                       48
      HearSource.com Introduces New Hearing Aids Website                   48
      SeboTek Launches Sebo HD Product Range                               48
      Ascent Hearing Introduces iSync iNSTAFit                             49
      Widex Hearing Aids to Introduce Fusion Product Range                 49
      Sonova Launches Multiple Products                                    49
      ReSound Unveils Alera                                                49
      Sonic Innovations to Launch Endura                                   50
      IntriCon to launch ScenicTM DSP Amplifier                            50
      Siemens Hearing Instruments Unveils BestSound Technology Products    50
      Sonova Holding Unveils New Brand, Sona                               50
      Oticon to Launch Oticon Agil                                         51
      Hansaton Introduces Products in the US Market                        51
      ReSound Launches Live ITC Remote Microphone Custom Hearing
       Instruments                                                         51
      Australia Cochlear Launches Hearing Aid Technology                   51
      Starkey Unveils S Series Hearing Aids                                52
      Cochlear Introduces Implantable Hearing Solutions                    52
      Sleek Audio Introduces the VQ System                                 52
      Widex Introduces Hearing Aids with Integrated Digital Signal
       Processing                                                          52
      America Hears Launches Digital Hearing Aids                          52
      Siemens Launches Hearing Aids Range                                  53
      America Hears Unveils Digital Hearing Aid Range                      53
      Songbird Hearing Unveils Songbird Flexfit Hearing Aid                54
      Widex Introduces World’s Smallest RIC Device, Passion™               54
      Siemens Hearing Introduces Pure®                                     55
      Siemens Hearing Unveils Vibe                                         55
      Sonic Innovations Unveils Two Brand New Hearing Devices              55
      GN ReSound Introduces New ‘be by ReSound’ Hearing Aid                55
      GN ReSound Introduces ReSound Ziga Line                              56
      Phonak Introduces New ML11i and ML9i Dynamic FM Receivers            56
      GN ReSound Introduces New ‘dot by ReSound’ Hearing Instrument        56
      Sonic Introduces ion™ 400 and Velocity miniBTE Hearing Aids          56

  6. PRODUCT INNOVATIONS/LAUNCHES IN RECENT PAST - A PERSPECTIVE
     BUILDER                                                               58
      Sonic Innovations Launches ion™ 200                                  58
      Audifon Introduces New Hearing Aid, Switch                           58
      Beltone Introduces the New Lightweight Hearing - Aid                 58
      Cochlear Americas Introduces Three New Pediatric Hearing
       Solutions for Children                                              58
      Starkey Laboratories Introduces the New Destiny 1590 Hearing Aid     59
      America Hears Introduces Freedom AD SIE                              59
      Siemens Introduces ARTIS™ 2 and CIELO™ 2 Hearing Instruments         59
      Sonic Innovations Introduces New Velocity Range of Digital
       Hearing Aids                                                        60
      3D Systems to Introduce Hearing-Aid Manufacturing System             60
      William Demant Introduces World’s First Wireless Binaural
       Hearing Aid                                                         60
      Unitron Hearing Introduces the First Ever BTE Product with CRT       61
      Siemens Launches CENTRA Active™ for Active Users                     61
      Otovation Releases Amplitude T-Series Audiometer                     61
      MED-EL Releases Soundbridge® Middle Ear Implant                      61
      Siemens Introduces INTUIS BTEs                                       62
      ReSound Introduces Azure Hearing Aids with Natural
       Directionality™                                                     62
      Phonak Introduces Three New Dynamic FM Products                      62
      Bernafon Launches New ‘brite’ Hearing System                         62
      Bernafon Launches New ICOS Micro Hearing System                      62
      Siemens Introduces Nitro CIC Mini Hearing Device                     63
      Maico Introduces MI 44                                               63
      RION Launches Digital Hearing Aid Series                             63
      America Hears Launches Hearing Aid Based on Dynamic Hearing’s
       Technology                                                          63
      GN Introduces ReSound Pulse                                          64
      MED-EL Unveils New Cochlear Implant SONATATI100                      64
      Phonak Unveils Verve Steinway Edition                                64
      HearPod Introduces Directional Mic Open Fitting                      65
      Maico Launches Detective                                             65
      Phonak Launches Ultra-Modern Savia Art Devices                       65
      HearPod Launches HearPod Micro                                       65
      SeboTek Unveils Voice-Q 721                                          66
      Sonic Innovation Introduces Balance™                                 66
      Unitron Hearing Launches Advanced Element™ Series                    66
      Unitron Hearing Unveils Indigo™ Moda and Element™ Moda               67
      Cochlear Develops Hybrid Implant/Hybrid Hearing Instrument           67
      Objet Introduces New Solution for Hearing Aids                       67
      SeboTek Releases InFocus Lifestyles                                  68
      Sonic Introduces Open-Ear Hearing Aid                                68
      Starkey Launches DaVinci PsP™                                        68
      Starkey Unveils Smart Hearing Aid                                    68
      Otologics Introduces Hearing Aid in India                            68
      William Demant Presents New Hearing Aid Product                      69
      Phonak Launches Eleva                                                69
      GN Introduces New Hearing Aids                                       69
      Phonak Launches Two New Product Segments                             69
      Widex Launches New Flagship Product for Hearing Impaired             69
      GN ReSound Unveils Digital Hearing Aids in India                     69
      Widex Introduces Cost Efficient Hearing Aids in India                70
      Phonak Launches Hi-Tech Hearing Model in India                       70
      Starkey Introduces Bluetooth® Hearing Aid Device                     70
      Med-El Launches Cochlear Implant in US                               70
      Med-El Corp. Introduces Cochlear Implant in Canada                   70
      Advanced Bionics and Phonak Launches Auria iConnect                  70
      Med-El Unveils DUET                                                  71
      Phonak Presents Revolutionary Products                               71
      Cochlear Americas Receives FDA Approval for Nucleus Freedom CI
       System                                                              71
      Phonak Launches Savia Digital Hearing System                         71
      Sonic Innovations Introduces Innova Digital Hearing Aid              71
      GN ReSound Launches ReSound Metrix Hearing Aid                       72
      MED-EL Introduces PULSARci100 Cochlear Implant System                72
      University of Iowa Develops Short Electrode Implant                  72

  7. RECENT INDUSTRY ACTIVITY                                              73
      Alliance Data Systems Enters into Long-Term Agreement with
       Sycle to Offer Credit Services                                      73
      HearAtLast Holdings and VitaSound Audio Ink Partnership Deal         73
      National Hearing Care Group Introduces Operations in India           74
      Panasonic to Enter into US Hearing Care Market                       74
      Phonak to Expand into Tier-3 Cities and Rural Indian Settings        74
      Amplifon Acquires NHC                                                74
      WDH-Otix Merger Awaiting Finalization                                75
      Unitron Establishes Indian Subsidiary                                75
      Starkey Laboratories and NCBH to Start Hearing-Aid.com               75
      Sonova Holding Takes Over InSound Medical                            75
      Otix Global Signs Merger Agreement with William Demant               76
      ON Semiconductor Takes Over Sound Design Technologies                76
      Starkey Enters into Licensing Agreement with NVCP                    76
      HAL Holding Acquires Interest in Geers                               77
      Sonova Holdings Acquires Advanced Bionics                            77
      Cochlear Inks Agreement with NXP to Enhance Hearing Implant
       Devices                                                             77
      Sonomax Hearing Healthcare Sells Rights for Software System to 3M    77
      HearAtLast Holdings to Open Tinnitus Clinic in Canada                77
      Natus Medical Completes Acquisition of Sonamed                       78
      Technitrol Announces Sonion Acquisition                              78
      Sonomax Completes Sale of Vitasound                                  79
      ReSound North America Partners with Sonus                            79
      Starkey and SeboTek Enter into Patent License Agreement              80
      GoAmerica Completes the Acquisition of Verizon TRS Division          80
      AidRight Plans for Nationwide Expansion                              81

  8. CORPORATE ACTIVITY IN THE RECENT PAST - A PERSPECTIVE BUILDER         82
      IntriCon Acquires Tibbetts Industries                                82
      Phonak Holding Changes Name to ‘Sonova Holding AG’                   82
      Sonomax and HearAtlast Extend Business Collaboration                 82
      The Hearing Solution and Advanced Bionics Enter into Partnership     83
      Phonak AG and ReVolt Technology Enter into Collaboration             83
      AuDNet Enters into a Supply Arrangement with Vivatone                83
      Sonic Innovations Divests Tympany                                    83
      Sonic Innovations and Amplifon Enter into Supply Agreement           84
      Gennum Divests Hearing Instrument and Manufacturing Business         84
      Amplifon Completes Acquisition of Horakustik Gerland                 84
      Amplifon Completes Acquisition of Hörgeräte Weigmann and
       Hörakustik Heckhuis                                                 84
      Westone and Siemens Enter into an Exclusive Strategic Alliance       85
      Sonic Innovations Takes Over American-Hearing                        85
      Hearing Healthcare Management Announces Cascade Hearing
       Centers Acquisition                                                 85
      AMI Semiconductor Acquires Select Starkey Design Center Assets       86
      Sonomax Takes Over VitaSound                                         86
      Sonomax Enters into an Agreement with Aearo                          86
      Amplifon Takes Over Audimed GmbH                                     87
      Amplifon Takes Over Schnabel                                         87
      Amplifon Announces the Acquisition of Ultravox                       87
      Amplifon Completes Acquisition of Laudio and Bioacustica             88
      Sonomax Signs Deal with Hear Atlast                                  88
      Sonomax Collaborates with Gennum                                     88
      FDA Approves Cochlear’s Next Generation Implant System               88
      Cochlear Bags Huge Order for Nucleus Cochlear Implants               89
      GN Pockets Interton                                                  89
      Sonic Innovations Acquires Tympany                                   89
      Cochlear Americas Acquires Entific Medical                           89
      Dynamic Hearing Licenses House Ear Institute                         89
      Misonix Signs Service Contract with Ceres Biotechnology              90
      Acacia Obtains Patents for ECS                                       90
      Sonion Establishes Hearing Aids Plant in Vietnam                     90
      US CMS Widens Eligibility Criteria for Cochlear Implants             90
      Boston Scientific Acquires Advanced Bionics                          90

  9. FOCUS ON SELECT GLOBAL PLAYERS                                        91
      Advanced Bionics Corporation (US)                                    91
      Cochlear Limited (Australia)                                         91
      GN Resound A/S (Denmark)                                             91
      Med-EL Medical Electronics (Austria)                                 92
      Neurelec SA (France)                                                 92
      Otovation LLC (USA)                                                  92
      Phonak AG (Switzerland)                                              93
      Siemens Audiologische Technik GmbH (Germany)                         93
      Starkey Laboratories, Inc. (US)                                      93
      Sonic Innovations, Inc. (US)                                         94
      Widex A/S (Denmark)                                                  94
      William Demant Holding (Denmark)                                     94
       Oticon A/S (Denmark)                                                94
       Bernafon AG (Switzerland)                                           95

  10. GLOBAL MARKET PERSPECTIVE                                            96
      Table 7: World Recent Past, Current & Future Analysis for
      Audiological Devices by Geographic Region- US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Latin America and Rest
      of World Markets Independently Analyzed with Annual Sales
      Figures in US$ Million for Years 2009 through 2017 (includes
      corresponding Graph/Chart)                                           96

      Table 8: World Historic Review for Audiological Devices by
      Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Latin America and Rest of World Markets
      Independently Analyzed with Annual Sales Figures in US$
      Million for Years 2003 through 2008 (includes corresponding
      Graph/Chart)                                                         97

      Table 9: World 15-YearPerspective for Audiological Devices by
      Geographic Region - Percentage Breakdown of Dollar Sales for
      US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
      Latin America and Rest of World Markets for Years 2003, 2010 &
      2017 (includes corresponding Graph/Chart)                            98

      Table 10: World Recent Past, Current & Future Analysis for
      Hearing Aids by Geographic Region- US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America and Rest of
      World Markets Independently Analyzed with Annual Sales Figures
      in US$ Million for Years 2009 through 2017 (includes
      corresponding Graph/Chart)                                           99

      Table 11: World Historic Review for Hearing Aids by Geographic
      Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
      Japan), Latin America and Rest of World Markets Independently
      Analyzed with Annual Sales Figures in US$ Million for Years
      2003 through 2008 (includes corresponding Graph/Chart)               100

      Table 12: World 15-YearPerspective for Hearing Aids by
      Geographic Region - Percentage Breakdown of Dollar Sales for
      US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
      Latin America and Rest of World Markets for Years 2003, 2010 &
      2017 (includes corresponding Graph/Chart)                            101

      Table 13: World Recent Past, Current & Future Analysis for
      Hearing Aids by Product Segment - Behind-the-Ear, In- the-Ear,
      In-the-Canal and Completely-in-the Canal Markets Independently
      Analyzed with Annual Sales Figures in US$ Million for Years
      2009 through 2017 (includes corresponding Graph/Chart)               102

      Table 14: World Historic Review for Hearing Aids by Product
      Segment - Behind-the-Ear, In-the-Ear, In-the-Canal and
      Completely-in-the Canal Markets Independently Analyzed with
      Annual Sales Figures in US$ Million for Years 2003 through
      2008 (includes corresponding Graph/Chart)                            103

      Table 15: World 15-YearPerspective for Hearing Aids by Product
      Segment -Percentage Breakdown of Dollar Sales for
      Behind-the-Ear, In- the-Ear, In-the-Canal and
      Completely-in-the Canal Markets for 2003, 2010 & 2017
      (includes corresponding Graph/Chart)                                 104

      Table 16: World Recent Past, Current & Future Analysis for
      Behind-the-Ear (BTE) Hearing Aids by Geographic Region- US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
      America and Rest of World Markets Independently Analyzed with
      Annual Sales Figures in US$ Million for Years 2009 through
      2017 (includes corresponding Graph/Chart)                            105

      Table 17: World Historic Review for Behind-the-Ear (BTE)
      Hearing Aids by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America and Rest of
      World Markets Independently Analyzed with Annual Sales Figures
      in US$ Million for Years 2003 through 2008 (includes
      corresponding Graph/Chart)                                           106

      Table 18: World 15-YearPerspective for Behind-the-Ear (BTE)
      Hearing Aids by Geographic Region- Percentage Breakdown of
      Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Latin America and Rest of World Markets for
      Years 2003, 2010 & 2017 (includes corresponding Graph/Chart)         107

      Table 19: World Recent Past, Current & Future Analysis for
      In-the-Ear (ITE) Hearing Aids by Geographic Region - US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
      America and Rest of World Markets Independently Analyzed with
      Annual Sales Figures in US$ Million for Years 2009 through
      2017 (includes corresponding Graph/Chart)                            108

      Table 20: World Historic Review for In-the-Ear (ITE) Hearing
      Aids by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America and Rest of
      World Markets Independently Analyzed with Annual Sales Figures
      in US$ Million for Years 2003 through 2008 (includes
      corresponding Graph/Chart)                                           109

      Table 21: World 15-YearPerspective for In-the-Ear (ITE)
      Hearing Aids by Geographic Region - Percentage Breakdown of
      Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Latin America and Rest of World Markets for
      Years 2003, 2010 & 2017 (includes corresponding Graph/Chart)         110

      Table 22: World Recent Past, Current & Future Analysis for
      In-the-Canal (ITC) Hearing Aids by Geographic Region- US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
      America and Rest of World Markets Independently Analyzed with
      Annual Sales Figures in US$ Million for Years 2009 through
      2017 (includes corresponding Graph/Chart)                            111

      Table 23: World Historic Review for In-the-Canal (ITC) Hearing
      Aids by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America and Rest of
      World Markets Independently Analyzed with Annual Sales Figures
      in US$ Million for Years 2003 through 2008 (includes
      corresponding Graph/Chart)                                           112

      Table 24: World 15-Year Perspective for In-the-Canal (ITC)
      Hearing Aids by Geographic Region - Percentage Breakdown of
      Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Latin America and Rest of World Markets for
      Years 2003, 2010 & 2017 (includes corresponding Graph/Chart)         112

      Table 25: World Recent Past, Current & Future Analysis for
      Completely-in-the-Canal (CIC) Hearing Aids by Geographic
      Region- US, Canada, Japan, Europe, Asia-Pacific (excluding
      Japan), Latin America and Rest of World Markets Independently
      Analyzed with Annual Sales Figures in US$ Million for Years
      2009 through 2017 (includes corresponding Graph/Chart)               114

      Table 26: World Historic Review for Completely-in-the- Canal
      (CIC) Hearing Aids by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Latin America and Rest
      of World Markets Independently Analyzed with Annual Sales
      Figures in US$ Million for Years 2003 through 2008 (includes
      corresponding Graph/Chart)                                           115

      Table 27: World 15-YearPerspective for Completely-in-
      the-Canal (CIC) Hearing Aids by Geographic Region- Percentage
      Breakdown of Dollar Sales for US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America and Rest of
      World Markets for Years 2003, 2010 & 2017 (includes
      corresponding Graph/Chart)                                           116

      Table 28: World Recent Past, Current & Future Analysis for
      Measurement/Testing Devices by Geographic Region- US, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan), Latin America
      and Rest of World Markets Independently Analyzed with Annual
      Sales Figures in US$ Million for Years 2009 through 2017
      (includes corresponding Graph/Chart)                                 117

      Table 29: World Historic Review for Measurement/Testing
      Devices by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America and Rest of
      World Markets Independently Analyzed with Annual Sales Figures
      in US$ Million for Years 2003 through 2008 (includes
      corresponding Graph/Chart)                                           118

      Table 30: World 15-YearPerspective for Measurement/Testing
      Devices by Geographic Region - Percentage Breakdown of Dollar
      Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
      Japan), Latin America and Rest of World Markets for Years
      2003, 2010 & 2017 (includes corresponding Graph/Chart)               119

      Table 31: World Recent Past, Current & Future Analysis for
      Measurement/Testing Devices by Product Segment - Otoscopes,
      Audiometers, Impedance Analyzers, Hearing Aid Analyzers and
      Others Markets Independently Analyzed with Annual Sales
      Figures in US$ Million for Years 2009 through 2017 (includes
      corresponding Graph/Chart)                                           120

      Table 32: World Historic Review for Measurement/Testing
      Devices by Product Segment - Otoscopes, Audiometers, Impedance
      Analyzers, Hearing Aid Analyzers and Others Markets
      Independently Analyzed with Annual Sales Figures in US$
      Million for Years 2003 through 2008 (includes corresponding
      Graph/Chart)                                                         121

      Table 33: World 15-YearPerspective for Measurement/ Testing
      Devices by Product Segment - Percentage Breakdown of Dollar
      Sales for Otoscopes, Audiometers, Impedance Analyzers, Hearing
      Aid Analyzers and Others Markets for 2003, 2010 & 2017
      (includes corresponding Graph/Chart)                                 122

      Table 34: World Recent Past, Current & Future Analysis for
      Otoscopes by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America and Rest of
      World Markets Independently Analyzed with Annual Sales Figures
      in US$ Million for Years 2009 through 2017 (includes
      corresponding Graph/Chart)                                           123

      Table 35: World Historic Review for Otoscopes by Geographic
      Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
      Japan), Latin America and Rest of World Markets Independently
      Analyzed with Annual Sales Figures in US$ Million for Years
      2003 through 2008 (includes corresponding Graph/Chart)               124

      Table 36: World 15-YearPerspective for Otoscopes by Geographic
      Region - Percentage Breakdown of Dollar Sales for US, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan), Latin America
      and Rest of World Markets for Years 2003, 2010 & 2017
      (includes corresponding Graph/Chart)                                 125

      Table 37: World Recent Past, Current & Future Analysis for
      Audiometers by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America and Rest of
      World Markets Independently Analyzed with Annual Sales Figures
      in US$ Million for Years 2009 through 2017 (includes
      corresponding Graph/Chart)                                           126

      Table 38: World Historic Review for Audiometers by Geographic
      Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
      Japan), Latin America and Rest of World Markets Independently
      Analyzed with Annual Sales Figures in US$ Million for Years
      2003 through 2008 (includes corresponding Graph/Chart)               127

      Table 39: World 15-YearPerspective for Audiometers by
      Geographic Region - Percentage Breakdown of Dollar Sales for
      US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
      Latin America and Rest of World Markets for Years 2003, 2010 &
      2017 (includes corresponding Graph/Chart)                            128

      Table 40: World Recent Past, Current & Future Analysis for
      Impedence Analyzers by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Latin America and Rest
      of World Markets Independently Analyzed with Annual Sales
      Figures in US$ Million for Years 2009 through 2017 (includes
      corresponding Graph/Chart)                                           129

      Table 41: World Historic Review for Impedence Analyzers by
      Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Latin America and Rest of World Markets
      Independently Analyzed with Annual Sales Figures in US$
      Million for Years 2003 through 2008 (includes corresponding
      Graph/Chart)                                                         130

      Table 42: World 15-YearPerspective for Impedence Analyzers by
      Geographic Region - Percentage Breakdown of Dollar Sales for
      US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
      Latin America and Rest of World Markets for Years 2003, 2010 &
      2017 (includes corresponding Graph/Chart)                            131

      Table 43: World Recent Past, Current & Future Analysis for
      Hearing Aid Analyzers by Geographic Region - US, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan), Latin America
      and Rest of World Markets Independently Analyzed with Annual
      Sales Figures in US$ Million for Years 2009 through 2017
      (includes corresponding Graph/Chart)                                 132

      Table 44: World Historic Review for Hearing Aid Analyzers by
      Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Latin America and Rest of World Markets
      Independently Analyzed with Annual Sales Figures in US$
      Million for Years 2003 through 2008 (includes corresponding
      Graph/Chart)                                                         133

      Table 45: World 15-Year Perspective for Hearing Aid Analyzers
      by Geographic Region - Percentage Breakdown of Dollar Sales
      for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
      Latin America and Rest of World Markets for Years 2003, 2010 &
      2017 (includes corresponding Graph/Chart)                            134

      Table 46: World Recent Past, Current & Future Analysis for
      Other Measurement/Testing Devices by Geographic Region - US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
      America and Rest of World Markets Independently Analyzed with
      Annual Sales Figures in US$ Million for Years 2009 through
      2017 (includes corresponding Graph/Chart)                            135

      Table 47: World Historic Review for Other Measurement/ Testing
      Devices by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America and Rest of
      World Markets Independently Analyzed with Annual Sales Figures
      in US$ Million for Years 2003 through 2008 (includes
      corresponding Graph/Chart)                                           136

      Table 48: World 15-Year Perspective for Other Measurement/
      Testing Devices by Geographic Region - Percentage Breakdown of
      Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Latin America and Rest of World Markets for
      Years 2003, 2010 & 2017 (includes corresponding Graph/Chart)         137

      Table 49: World Recent Past, Current & Future Analysis for
      Cochlear Implants by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Latin America and Rest
      of World Markets Independently Analyzed with Annual Sales
      Figures in US$ Million for Years 2009 through 2017 (includes
      corresponding Graph/Chart)                                           138

      Table 50: World Historic Review for Cochlear Implants by
      Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Latin America and Rest of World Markets
      Independently Analyzed with Annual Sales Figures in US$
      Million for Years 2003 through 2008 (includes corresponding
      Graph/Chart)                                                         139

      Table 51: World 10-Year Perspective for Cochlear Implants by
      Geographic Region - Percentage Breakdown of Dollar Sales for
      US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
      Latin America and Rest of World Markets for Years 2003, 2010 &
      2017 (includes corresponding Graph/Chart)                            140

  11. THE UNITED STATES                                                    141
      A.Market Analysis                                                    141
        Outlook                                                            141
        US Hearing Aids Market Overview                                    141
         Hearing Aids Market Bounces Back from Temporary Recession
          Impact                                                           141
         Mass Marketing to Drive Industry, Replace Conventional Sales      142
         Demographic Review                                                142
         Model Preference                                                  143
          Table 52: US Hearing Aid Devices Market: Annual Sales
          Figures in Thousand Units for Years 2000 through 2010
          (includes corresponding Graph/Chart)                             143

          Table 53: US Hearing Aid Devices Market by Product Segment - 
          Behind-the-Ear, In- the-Ear, In-the-Canal, and
          Completely-in-the Canal Markets: Annual Sales Figures in
          Thousand Units for Years 2007 through 2010 (includes
          corresponding Graph/Chart)                                       144

          Table 54: US 4-Year Perspective for Hearing Aid Devices by
          Product Segment -Percentage Breakdown of Volume Sales for
          Behind-the-Ear, In- the-Ear, In-the-Canal, and
          Completely-in- the Canal Markets for 2007, 2008 & 2010
          (includes corresponding Graph/Chart)                             145
         Unabated VA’s Purchases Rebounds Hearing Aids Market from
          Recession                                                        145
          Table 55: US Hearing Aid Devices Market by Sector (VA and
          Non-VA)- Annual Sales Figures in Thousand Units for Years
          2000 (includes corresponding Graph/Chart)                        146

          Table 56: US 15-YearPerspective for Hearing Aid Devices by
          Sector -Percentage Breakdown of Volume Sales for VA and
          Non-VA Markets for 2000, 2005, 2009 & 2010 (includes
          corresponding Graph/Chart)                                       147
         Regional Differences Prevail                                      147
        Lack of Reimbursement: A Major Concern for Hearing Aids Market     147
        Hearing Aid Tax Credit Proposal: A Harbinger for Growth            148
         Proposed Hearing Aid Tax Credit Bills Presently Under
          Review at House of Representatives and Senate                    148
        Market Trends                                                      148
         Digital Products Gain Ground                                      148
         Penetration Levels Expected to Rise                               149
         Growing Prevalence of Hearing Impairment Boosts Market            149
         BTE’s Expand Share, Approach Saturation                           149
         Binaural Penetration                                              149
         Cochlear Implants on the Road to Widespread Adoption              150
          Table 57: Costs Associated with a Cochlear Implant
          Procedure in the US  - A Historic Perspective (includes
          corresponding Graph/Chart)                                       150
         Facts and Figures about Hearing Impairment                        151
          Table 58: Percentage of Individuals with Hearing Loss
          Relative to the General Population by Age Group in the US
          (includes corresponding Graph/Chart)                             151
        Competitive Landscape                                              151
         Table 59: Leading Players in the US Hearing Instruments
         Market (2010E): Percentage Breakdown of Value Sales for
         Starkey Laboratories, Siemens Hearing Instruments, GN
         ReSound, Oticon, and Others (includes corresponding
         Graph/Chart)                                                      151

         Table 60: Leading Players in the US Cochlear Implants
         Market (2010E) - Percentage Share Breakdown of Sales for
         Cochlear Ltd., Advanced Bionics, and MED-EL (includes
         corresponding Graph/Chart)                                        152
        Players in ABR/ OAE Analyzers                                      152
         Table 61: Leading Players in the US ABR/ OAE Analyzers
         Market (2009): Percentage Share Breakdown of Sales for
         Natus Medical, Grason Stadler, and Others (includes
         corresponding Graph/Chart)                                        152
        Product Distribution System                                        152
        Regulations & Acts                                                 153
         Safe Medical Devices Act (SDMA)                                   153
         Hearing Aid Compatibility Act 1988                                153
         American Disabilities Act (ADA)                                   153
         Federal Hearing Conservation Amendment                            153
         ANSI Standards for the US                                         154
      B.Market Analytics                                                   155
        Table 62: The US Recent Past, Current & Future Analysis for
        Audiological Devices by Product Segment - Hearing Aids
        (Behind-the-Ear, In- the-Ear, In-the-Canal and
        Completely-in-the Canal), Measurement / Testing Devices
        (Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
        Analyzers and Others) and Cochlear Implants Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2009 through 2017 (includes corresponding
        Graph/Chart)                                                       155

        Table 63: The US Historic Review for Audiological Devices by
        Product Segment - Hearing Aids (Behind- the-Ear, In-
        the-Ear, In-the-Canal and Completely-in- the Canal),
        Measurement / Testing Devices (Otoscopes, Audiometers,
        Impedance Analyzers, Hearing Aid Analyzers and Others) and
        Cochlear Implants Markets Independently Analyzed with Annual
        Sales Figures in US$ Million for Years 2003 through 2008
        (includes corresponding Graph/Chart)                               156

        Table 64: The US 15-YearPerspective for Audiological Devices
        by Product Segment -Percentage Breakdown of Dollar Sales for
        Hearing Aids (Behind-the-Ear, In- the-Ear, In-the-Canal and
        Completely-in-the Canal), Measurement/Testing Devices
        (Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
        Analyzers and Others) and Cochlear Implants Markets for
        2003, 2010 & 2017 (includes corresponding
        Graph/Chart)   157

  12. CANADA                                                               158
      A.Market Analysis                                                    158
        Outlook                                                            158
        Cochlear Implants                                                  158
      B.Market Analytics                                                   159
        Table 65: Canadian Recent Past, Current & Future Analysis
        for Audiological Devices by Product Segment - Hearing Aids
        (Behind-the-Ear, In- the-Ear, In-the-Canal and Completely-
        in-the Canal), Measurement/Testing Devices (Otoscopes,
        Audiometers, Impedance Analyzers, Hearing Aid Analyzers and
        Others) and Cochlear Implants Markets Independently Analyzed
        with Annual Sales Figures in US$ Million for Years 2009
        through 2017 (includes corresponding Graph/Chart)                  159

        Table 66: Canadian Historic Review for Audiological Devices
        by Product Segment - Hearing Aids (Behind- the-Ear, In-
        the-Ear, In-the-Canal and Completely-in- the Canal),
        Measurement/ Testing Devices (Otoscopes, Audiometers,
        Impedance Analyzers, Hearing Aid Analyzers and Others) and
        Cochlear Implants Markets Independently Analyzed with Annual
        Sales Figures in US$ Million for Years 2003 through 2008
        (includes corresponding Graph/Chart)                               160

        Table 67: Canadian 15-YearPerspective for Audiological
        Devices by Product Segment - Percentage Breakdown of Dollar
        Sales for Hearing Aids (Behind-the-Ear, In- the-Ear,
        In-the-Canal and Completely-in-the Canal),
        Measurement/Testing Devices (Otoscopes, Audiometers,
        Impedance Analyzers, Hearing Aid Analyzers and Others) and
        Cochlear Implants Markets for 2003, 2010 & 2017 (includes
        corresponding Graph/Chart)                                         161

  13. JAPAN                                                                162
      A.Market Analysis                                                    162
        Regulatory Environment                                             162
        Distribution System                                                162
        Rion co. Ltd. - a key player                                       163
      B.Market Analytics                                                   164
        Table 68: Japanese Recent Past, Current & Future Analysis
        for Audiological Devices by Product Segment - Hearing Aids
        (Behind-the-Ear, In- the-Ear, In-the-Canal and Completely-
        in-the Canal), Measurement/Testing Devices (Otoscopes,
        Audiometers, Impedance Analyzers, Hearing Aid Analyzers and
        Others) and Cochlear Implants Markets Independently Analyzed
        with Annual Sales Figures in US$ Million for Years 2009
        through 2017 (includes corresponding Graph/Chart)                  164

        Table 69: Japanese Historic Review for Audiological Devices
        by Product Segment - Hearing Aids (Behind- the-Ear, In-
        the-Ear, In-the-Canal and Completely-in- the Canal),
        Measurement/ Testing Devices (Otoscopes, Audiometers,
        Impedance Analyzers, Hearing Aid Analyzers and Others) and
        Cochlear Implants Markets Independently Analyzed with Annual
        Sales Figures in US$ Million for Years 2003 through 2008
        (includes corresponding Graph/Chart)                               165

        Table 70: Japanese 15-YearPerspective for Audiological
        Devices by Product Segment - Percentage Breakdown of Dollar
        Sales for Hearing Aids (Behind-the-Ear, In- the-Ear,
        In-the-Canal and Completely-in-the Canal),
        Measurement/Testing Devices (Otoscopes, Audiometers,
        Impedance Analyzers, Hearing Aid Analyzers and Others) and
        Cochlear Implants Markets for 2003, 2010 & 2017 (includes
        corresponding Graph/Chart)                                         166

  14. EUROPE                                                               167
      A.Market Analysis                                                    167
        Outlook                                                            167
        Cochlear Implants Market                                           167
        Regulatory Environment                                             168
         Private Sector Offers Lucrative Opportunities                     168
         Reimbursement Issues                                              168
         Standards for Hearing Protection                                  168
      B.Market Analytics                                                   169
        Table 71: European Recent Past, Current & Future Analysis
        for Audiological Devices by Geographic Region - France,
        Germany, Italy, UK, Spain, Russia and Rest of Europe Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2009 through 2017 (includes corresponding
        Graph/Chart)                                                       169

        Table 72: European Historic Review for Audiological Devices
        by Geographic Region - France, Germany, Italy, UK, Spain,
        Russia and Rest of Europe Markets Independently Analyzed
        with Annual Sales Figures in US$ Million for Years 2003
        through 2008 (includes corresponding Graph/Chart)                  170

        Table 73: European 10-Year Perspective for Audiological
        Devices by Geographic Region - Percentage Breakdown of
        Dollar Sales for France, Germany, Italy, UK, Spain, Russia
        and Rest of Europe Markets for Years 2003, 2010 & 2017
        (includes corresponding Graph/Chart)                               171

        Table 74: European Recent Past, Current & Future Analysis
        for Audiological Devices by Product Segment- Hearing Aids
        (Behind-the-Ear, In- the-Ear, In-the- Canal and
        Completely-in-the Canal), Measurement/ Testing Devices
        (Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
        Analyzers and Others) and Cochlear Implants Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2009 through 2017 (includes corresponding
        Graph/Chart)                                                       172

        Table 75: European Historic Review for Audiological Devices
        by Product Segment - Hearing Aids (Behind- the-Ear, In-
        the-Ear, In-the-Canal and Completely in-the Canal),
        Measurement/ Testing Devices (Otoscopes, Audiometers,
        Impedance Analyzers, Hearing Aid Analyzers and Others) and
        Cochlear Implants Markets Independently Analyzed with Annual
        Sales Figures in US$ Million for Years 2003 through 2008
        (includes corresponding Graph/Chart)                               173

        Table 76: European 15-Year Perspective for Audiological
        Devices by Product Segment - Percentage Breakdown of Dollar
        Sales for Hearing Aids (Behind-the-Ear, In- the-Ear,
        In-the-Canal and Completely-in-the Canal),
        Measurement/Testing Devices (Otoscopes, Audiometers,
        Impedance Analyzers, Hearing Aid Analyzers and Others) and
        Cochlear Implants Markets for 2003, 2010 & 2017 (includes
        corresponding Graph/Chart)                                         174

  14a. FRANCE                                                              175
      A.Market Analysis                                                    175
        Outlook                                                            175
        Amplifon Groupe - A Key Player                                     175
      B.Market Analytics                                                   176
        Table 77: French Recent Past, Current & Future Analysis for
        Audiological Devices by Product Segment - Hearing Aids
        (Behind-the-Ear, In- the-Ear, In-the- Canal and
        Completely-in-the Canal), Measurement/ Testing Devices
        (Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
        Analyzers and Others) and Cochlear Implants Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2009 through 2017 (includes corresponding
        Graph/Chart)                                                       176

        Table 78: French Historic Review for Audiological Devices by
        Product Segment - Hearing Aids (Behind- the-Ear, In-
        the-Ear, In-the-Canal and Completely- in-the Canal),
        Measurement/ Testing Devices (Otoscopes, Audiometers,
        Impedance Analyzers, Hearing Aid Analyzers and Others) and
        Cochlear Implants Markets Independently Analyzed with Annual
        Sales Figures in US$ Million for Years 2003 through 2008
        (includes corresponding Graph/Chart)                               177

        Table 79: French 15-Year Perspective for Audiological
        Devices by Product Segment - Percentage Breakdown of Dollar
        Sales for Hearing Aids (Behind-the-Ear, In- the-Ear,
        In-the-Canal and Completely-in-the Canal),
        Measurement/Testing Devices (Otoscopes, Audiometers,
        Impedance Analyzers, Hearing Aid Analyzers and Others) and
        Cochlear Implants Markets for 2003, 2010 & 2017 (includes
        corresponding Graph/Chart)                                         178

  14b. GERMANY                                                             179
      A.Market Analysis                                                    179
        Outlook                                                            179
      B.Market Analytics                                                   180
        Table 80: German Recent Past, Current & Future Analysis for
        Audiological Devices by Product Segment- Hearing Aids
        (Behind-the-Ear, In- the-Ear, In-the- Canal and
        Completely-in-the Canal), Measurement/ Testing Devices
        (Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
        Analyzers and Others) and Cochlear Implants Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2009 through 2017 (includes corresponding
        Graph/Chart)                                                       180

        Table 81: German Historic Review for Audiological Devices by
        Product Segment - Hearing Aids (Behind- the-Ear, In-
        the-Ear, In-the-Canal and Completely-in- the Canal),
        Measurement/ Testing Devices (Otoscopes, Audiometers,
        Impedance Analyzers, Hearing Aid Analyzers and Others) and
        Cochlear Implants Markets Independently Analyzed with Annual
        Sales Figures in US$ Million for Years 2003 through 2008
        (includes corresponding Graph/Chart)                               181

        Table 82: German 15-Year Perspective for Audiological
        Devices by Product Segment - Percentage Breakdown of Dollar
        Sales for Hearing Aids (Behind-the-Ear, In- the-Ear,
        In-the-Canal and Completely-in-the Canal),
        Measurement/Testing Devices (Otoscopes, Audiometers,
        Impedance Analyzers, Hearing Aid Analyzers and Others) and
        Cochlear Implants Markets for 2003, 2010 & 2017 (includes
        corresponding Graph/Chart)                                         182

  14c. ITALY                                                               183
      A.Market Analysis                                                    183
        Outlook                                                            183
        Amplifon S.P.A - A Key Player                                      183
      B.Market Analytics                                                   184
        Table 83: Italian Recent Past, Current & Future Analysis for
        Audiological Devices by Product Segment - Hearing Aids
        (Behind-the-Ear, In-the-Ear, In-the-Canal and
        Completely-in-the Canal), Measurement/Testing Devices
        (Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
        Analyzers and Others) and Cochlear Implants Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2009 through 2017 (includes corresponding
        Graph/Chart)                                                       184

        Table 84: Italian Historic Review for Audiological Devices
        by Product Segment - Hearing Aids (Behind-the-Ear, In-
        the-Ear, In-the-Canal and Completely-in-the Canal),
        Measurement/ Testing Devices (Otoscopes, Audiometers,
        Impedance Analyzers, Hearing Aid Analyzers and Others) and
        Cochlear Implants Markets Independently Analyzed with Annual
        Sales Figures in US$ Million for Years 2003 through 2008
        (includes corresponding Graph/Chart)                               185

        Table 85: Italian 15-Year Perspective for Audiological
        Devices by Product Segment - Percentage Breakdown of Dollar
        Sales for Hearing Aids (Behind-the-Ear, In- the-Ear,
        In-the-Canal and Completely-in-the Canal),
        Measurement/Testing Devices (Otoscopes, Audiometers,
        Impedance Analyzers, Hearing Aid Analyzers and Others) and
        Cochlear Implants Markets for 2003, 2010 & 2017 (includes
        corresponding Graph/Chart)                                         186

  14d. UNITED KINGDOM                                                      187
      A.Market Analysis                                                    187
        Outlook                                                            187
        Standards & Acts in the Industry                                   187
         Disability Discrimination Act 1995                                187
         Noise at Work Regulations 1989                                    187
         Sales through Websites Push Hearing Aid Market Further            188
        A&M Hearing Ltd - A Key Player                                     188
      B.Market Analytics                                                   189
        Table 86: UK Recent Past, Current & Future Analysis for
        Audiological Devices by Product Segment - Hearing Aids
        (Behind-the-Ear, In- the-Ear, In-the-Canal and
        Completely-in-the Canal), Measurement/Testing Devices
        (Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
        Analyzers and Others) and Cochlear Implants Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2009 through 2017 (includes corresponding
        Graph/Chart)                                                       189

        Table 87: UK Historic Review for Audiological Devices by
        Product Segment - Hearing Aids (Behind-the-Ear, In- the-Ear,
        In-the-Canal and Completely-in-the Canal), Measurement/
        Testing Devices (Otoscopes, Audiometers, Impedance
        Analyzers, Hearing Aid Analyzers and Others) and Cochlear
        Implants Markets Independently Analyzed with Annual Sales
        Figures in US$ Million for Years 2003 through 2008 (includes
        corresponding Graph/Chart)                                         190

        Table 88: UK 15-Year Perspective for Audiological Devices by
        Product Segment - Percentage Breakdown of Dollar Sales for
        Hearing Aids (Behind-the-Ear, In- the-Ear, In-the-Canal and
        Completely-in-the Canal), Measurement/Testing Devices
        (Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
        Analyzers and Others) and Cochlear Implants Markets for
        2003, 2010 & 2017 (includes corresponding Graph/Chart)             191

  14e. SPAIN                                                               192
       Market Analysis                                                     192
        Table 89: Spanish Recent Past, Current & Future Analysis for
        Audiological Devices by Product Segment- Hearing Aids
        (Behind-the-Ear, In- the-Ear, In-the- Canal and
        Completely-in-the Canal), Measurement/ Testing Devices
        (Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
        Analyzers and Others) and Cochlear Implants Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2009 through 2017 (includes corresponding
        Graph/Chart)                                                       193

        Table 90: Spanish Historic Review for Audiological Devices
        by Product Segment - Hearing Aids (Behind- the-Ear, In-
        the-Ear, In-the-Canal and Completely-in-the Canal),
        Measurement/ Testing Devices (Otoscopes, Audiometers,
        Impedance Analyzers, Hearing Aid Analyzers and Others) and
        Cochlear Implants Markets Independently Analyzed with Annual
        Sales Figures in US$ Million for Years 2003 through 2008
        (includes corresponding Graph/Chart)                               194

        Table 91: Spanish 15-Year Perspective for Audiological
        Devices by Product Segment - Percentage Breakdown of Dollar
        Sales for Hearing Aids (Behind-the-Ear, In- the-Ear,
        In-the-Canal and Completely-in-the Canal),
        Measurement/Testing Devices (Otoscopes, Audiometers,
        Impedance Analyzers, Hearing Aid Analyzers and Others) and
        Cochlear Implants Markets for 2003, 2010 & 2017 (includes
        corresponding Graph/Chart)                                         195

  14f. RUSSIA                                                              196
       Market Analysis                                                     196
        Table 92: Russian Recent Past, Current & Future Analysis for
        Audiological Devices by Product Segment- Hearing Aids
        (Behind-the-Ear, In- the-Ear, In-the- Canal and
        Completely-in-the Canal), Measurement/ Testing Devices
        (Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
        Analyzers and Others) and Cochlear Implants Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2009 through 2017 (includes corresponding
        Graph/Chart)                                                       197

        Table 93: Russian Historic Review for Audiological Devices
        by Product Segment - Hearing Aids (Behind- the-Ear, In-
        the-Ear, In-the-Canal and Completely-in- the Canal),
        Measurement/ Testing Devices (Otoscopes, Audiometers,
        Impedance Analyzers, Hearing Aid Analyzers and Others) and
        Cochlear Implants Markets Independently Analyzed with Annual
        Sales Figures in US$ Million for Years 2003 through 2008
        (includes corresponding Graph/Chart)                               198

        Table 94: Russian 15-Year Perspective for Audiological
        Devices by Product Segment - Percentage Breakdown of Dollar
        Sales for Hearing Aids (Behind-the-Ear, In- the-Ear,
        In-the-Canal and Completely-in-the Canal),
        Measurement/Testing Devices (Otoscopes, Audiometers,
        Impedance Analyzers, Hearing Aid Analyzers and Others) and
        Cochlear Implants Markets for 2003, 2010 & 2017 (includes
        corresponding Graph/Chart)                                         199

  14g. REST OF EUROPE                                                      200
      A.Market Analysis                                                    200
        Outlook                                                            200
        Denmark                                                            200
         Danish Children with Hearing Impairment                           200
         Public Clinics Dominate Hearing Aid Fittings                      200
        Sweden                                                             200
        Switzerland                                                        201
        Belgium                                                            201
      B.Market Analytics                                                   202
        Table 95: Rest of Europe Recent Past, Current & Future
        Analysis for Audiological Devices by Product Segment-
        Hearing Aids (Behind-the-Ear, In- the-Ear, In-the-Canal and
        Completely- in-the Canal), Measurement/Testing Devices
        (Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
        Analyzers and Others) and Cochlear Implants Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2009 through 2017 (includes corresponding
        Graph/Chart)                                                       202

        Table 96: Rest of Europe Historic Review for Audiological
        Devices by Product Segment - Hearing Aids (Behind- the-Ear,
        In- the-Ear, In-the-Canal and Completely-in-the Canal),
        Measurement/Testing Devices (Otoscopes, Audiometers,
        Impedance Analyzers, Hearing Aid Analyzers and Others) and
        Cochlear Implants Markets Independently Analyzed with Annual
        Sales Figures in US$ Million for Years 2003 through 2008
        (includes corresponding Graph/Chart)                               203

        Table 97: Rest of Europe 15-Year Perspective for
        Audiological Devices by Product Segment - Percentage
        Breakdown of Dollar Sales for Hearing Aids (Behind- the-Ear,
        In- the-Ear, In-the-Canal and Completely- in-the Canal),
        Measurement/Testing Devices (Otoscopes, Audiometers,
        Impedance Analyzers, Hearing Aid Analyzers and Others) and
        Cochlear Implants Markets for 2003, 2010 & 2017 (includes
        corresponding Graph/Chart)                                         204

  15. ASIA-PACIFIC                                                         205
      A.Market Analysis                                                    205
        Outlook                                                            205
        Cochlear Implants Market                                           205
         Growth Prospects                                                  205
        Regulatory Scenario                                                205
        Australia                                                          205
        China                                                              206
         Hearing Aids                                                      206
         Cochlear Implants                                                 206
         Chinese Government to Sponsor Surgery in Children with
          Hearing Impairment                                               206
         Initiation of Cochlear Implant Production                         206
        India                                                              207
         Hearing Loss in Children More Prevalent in Rural Areas            207
         Hearing Impairment Scenario                                       207
        World-Famous Cochlear Nucleus Implant System Now In Vietnam        207
      B.Market Analytics                                                   208
        Table 98: Asia-Pacific Recent Past, Current & Future
        Analysis for Audiological Devices by Product Segment-
        Hearing Aids (Behind-the-Ear, In- the-Ear, In-the- Canal and
        Completely-in-the Canal), Measurement/ Testing Devices
        (Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
        Analyzers and Others) and Cochlear Implants Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2009 through 2017 (includes corresponding
        Graph/Chart)                                                       208

        Table 99: Asia-Pacific Historic Review for Audiological
        Devices by Product Segment - Hearing Aids (Behind- the-Ear,
        In- the-Ear, In-the-Canal and Completely-in- the Canal),
        Measurement/Testing Devices (Otoscopes, Audiometers,
        Impedance Analyzers, Hearing Aid Analyzers and Others) and
        Cochlear Implants Markets Independently Analyzed with Annual
        Sales Figures in US$ Million for Years 2003 through 2008
        (includes corresponding Graph/Chart)                               209

        Table 100: Asia-Pacific 15-Year Perspective for Audiological
        Devices by Product Segment - Percentage Breakdown of Dollar
        Sales for Hearing Aids (Behind- the-Ear, In- the-Ear,
        In-the-Canal and Completely- in-the Canal),
        Measurement/Testing Devices (Otoscopes, Audiometers,
        Impedance Analyzers, Hearing Aid Analyzers and Others) and
        Cochlear Implants Markets for 2003, 2010 & 2017 (includes
        corresponding Graph/Chart)                                         210

  16. LATIN AMERICA                                                        211
       Market Analysis                                                     211
        Table 101: Latin American Recent Past, Current & Future
        Analysis for Audiological Devices by Product Segment-
        Hearing Aids (Behind-the-Ear, In- the-Ear, In-the-Canal and
        Completely-in-the Canal), Measurement/ Testing Devices
        (Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
        Analyzers and Others) and Cochlear Implants Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2009 through 2017 (includes corresponding
        Graph/Chart)                                                       212

        Table 102: Latin American Historic Review for Audiological
        Devices by Product Segment - Hearing Aids (Behind-the-Ear,
        In- the-Ear, In-the-Canal and Completely-in-the Canal),
        Measurement/ Testing Devices (Otoscopes, Audiometers,
        Impedance Analyzers, Hearing Aid Analyzers and Others) and
        Cochlear Implants Markets Independently Analyzed with Annual
        Sales Figures in US$ Million for Years 2003 through 2008
        (includes corresponding Graph/Chart)                               213

        Table 103: Latin American 15-Year Perspective for
        Audiological Devices by Product Segment - Percentage
        Breakdown of Dollar Sales for Hearing Aids (Behind- the-Ear,
        In- the-Ear, In-the-Canal and Completely-in- the Canal),
        Measurement/Testing Devices (Otoscopes, Audiometers,
        Impedance Analyzers, Hearing Aid Analyzers and Others) and
        Cochlear Implants Markets for 2003, 2010 & 2017 (includes
        corresponding Graph/Chart)                                         214

  17. REST OF WORLD                                                        215
      A.Market Analysis                                                    215
        Outlook                                                            215
        Hearing Aids Market in South Africa                                215
        Hearing Impairment in Africa                                       215
         Facts and Figures                                                 215
      B.Market Analytics                                                   216
        Table 104: Rest of World Recent Past, Current & Future
        Analysis for Audiological Devices by Product Segment-
        Hearing Aids (Behind-the-Ear, In- the-Ear, In-the-Canal and
        Completely- in-the Canal), Measurement/Testing Devices
        (Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
        Analyzers and Others) and Cochlear Implants Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2009 through 2017 (includes corresponding
        Graph/Chart)                                                       216

        Table 105: Rest of World Historic Review for Audiological
        Devices by Product Segment - Hearing Aids (Behind-the-Ear,
        In- the-Ear, In-the-Canal and Completely-in-the Canal),
        Measurement/ Testing Devices (Otoscopes, Audiometers,
        Impedance Analyzers, Hearing Aid Analyzers and Others) and
        Cochlear Implants Markets Independently Analyzed with Annual
        Sales Figures in US$ Million for Years 2003 through 2008
        (includes corresponding Graph/Chart)                               217

        Table 106: Rest of World 15-Year Perspective for
        Audiological Devices by Product Segment - Percentage
        Breakdown of Dollar Sales for Hearing Aids (Behind- the-Ear,
        In- the-Ear, In-the-Canal and Completely-in- the Canal),
        Measurement/Testing Devices (Otoscopes, Audiometers,
        Impedance Analyzers, Hearing Aid Analyzers and Others) and
        Cochlear Implants Markets for 2003, 2010 & 2017 (includes
        corresponding Graph/Chart)                                         218


  COMPETITIVE LANDSCAPE

     Total Companies Profiled: 80 (including Divisions/Subsidiaries - 117)

     ------------------------------------------
     Region/Country                     Players
     ------------------------------------------
     The United States                     47
     Canada                                 7
     Japan                                  3
     Europe                                49
      France                                5
      Germany                              12
      The United Kingdom                    7
      Italy                                 1
      Spain                                 2
      Rest of Europe                       22
     Asia-Pacific (Excluding Japan)        11
     ------------------------------------------

Additional Information

Number of Pages: 408

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