Gone are the days when a car was solely a mechanical machine.  The proportion of electronic components used in motor vehicles has been increasing in recent years.  Automakers are relying more heavily on electronics technology, with electronic components making up as much as 30% of the production cost.

The electronic components used in cars can roughly be split into two parts: control systems (e.g., power-train components and antilock brakes) and devices (e.g., car audio systems).  This report focuses on devices, and is aimed at educating the reader from both market and technology perspectives.

These devices not only entertain the car driver and passengers but also provide enhanced safety and usability.  As such, a large number of devices could fall into this category, but this research focuses on the following devices most commonly found in cars: Global Positioning System (GPS) devices, car audio, satellite radio, DVD players, radar detectors, and rearview cameras.  For each device, the report provides the value offered and key technical considerations from both the hardware and software point of view.  Market size and forecast of the total market in each category by dollar, volume, and geographic region during the next 5 years are included.

Each device market is further segmented where applicable, and the reader is provided with pertinent information.  The report provides the reader with the market ecosystem for each device category and explains the trends shaping the future.  Key players in each category are also discussed along with market share information.

Emerging technologies that define the future of automotive electronic devices are also discussed.  The report also includes an analysis of patents filed in this marketplace by various companies.

RESEARCH BACKGROUND

A research study aimed at analyzing this market would be useful to anyone connected to this field.  It provides students, executives, and those interested in technology with insight into the underlying technology, market forces, and trends that will help them understand the dynamics.

AUTOMOTIVE ELECTRONIC DEVICES: MARKET SEGMENTATION

For the purpose of definition for this report, the automotive electronics market is segmented into five categories: GPS devices, in-dash players/entertainment systems, automotive video devices, satellite radio, and radar detectors.  The focus of the report is on the consumer multimedia devices and control devices such as transmission controllers are excluded from the report.

REPORT SCOPE AND ORGANIZATION

This report is divided into five main parts: GPS devices, in-dash players/entertainment systems, automotive video devices, satellite radio, and radar detectors.  The following is provided for each category:

• Definition and further segmentation
• Overall market
• Geographic data
• Revenue by end application
• Business models
• Growth forecast and market trends
• Key players and market share

The report also includes a high-level discussion of the hardware and software design that pertains to each segment.

This report will provide the following:

• Understanding of the architecture of automotive electronic devices and the roles played by different hardware and software components
• Understanding of the market segment and the factors driving its growth
• Knowledge of business models used in different market segments
• Market potential for each segment and projections for the next 5 years

TARGET AUDIENCE

This report will be useful to a broad reader base.  More specifically, the following should benefit:

• Consumer electronics industry insiders, including executives, managers, marketing, and salespeople, looking to enhance their business knowledge by understanding more about the automotive electronics  market
• Product marketing and management people from the automotive market ecosystem who want to understand the intricacies of the market and position their products accordingly
• Business and venture executives in the technology industry looking to invest in automotive electronics companies
• Finance and investment professionals looking to make investment decisions for automotive electronic device manufacturers

HIGHLIGHTS OF THE REPORT

• A detailed and comprehensive multiclient examination of the North American market for original equipment manufacturer (OEM) automotive electronics and potential opportunities
• Analysis of market trends, with data from 2010, estimates for 2011, and projections of compound annual growth rates (CAGRs) through 2016
• Coverage of the underlying social, economic, and regulatory issues driving automotive electronics, as well as assessments of new and potential products and technologies
• A breakdown of OEM sales of antilock braking systems (ABS), traction control systems (TCS), automatic stability control (ASC) systems, airbags and similar occupant-restraint systems, and those of electronic fuel injectors, engine management systems and other power-train systems, on-board navigation and driver information systems, entertainment systems, electronic security devices, and body electronics
• Comprehensive company profiles.

TABLE OF CONTENTS

CHAPTER ONE: INTRODUCTION
STUDY GOALS AND OBJECTIVES . 1
RESEARCH BACKGROUND  1
AUTOMOTIVE ELECTRONIC DEVICES: MARKET
SEGMENTATION . 2
REPORT SCOPE AND ORGANIZATION . 2
TARGET AUDIENCE . 2
RESEARCH METHODOLOGY  3
ANALYST CREDENTIALS  4
RELATED REPORTS . 4
BCC ONLINE SERVICES  4
DISCLAIMER . 4

CHAPTER TWO: SUMMARY
SUMMARY TABLE GLOBAL AUTOMOTIVE ELECTRONIC DEVICES
MARKET BY GEOGRAPHIC REGION, THROUGH 2015 ($
MILLIONS)  5
SUMMARY FIGURE AUTOMOTIVE ELECTRONIC DEVICES MARKET
BY GEOGRAPHIC REGION, 2009–2015 ($ MILLIONS)  6
SUMMARY (CONTINUED) . 7

CHAPTER THREE: AUTOMOTIVE ELECTRONIC DEVICES: OVERVIEW AND MARKET SEGMENTATION
AUTOMOTIVE ELECTRONIC DEVICES: MARKET
SEGMENTATION . 8
AUTOMOTIVE ELECTRONICS MARKET: GEOGRAPHIC REGIONS  8
HARDWARE AND SOFTWARE IN DEVICES . 9
FIGURE 1 AUTOMOTIVE ELECTRONICS DEVICES: UNDERLYING
HARDWARE AND SOFTWARE COMPONENTS . 10
DEVICE PRODUCTION PROCESS  10
PRICING CONSIDERATIONS  11
DEVELOPMENT COSTS . 12
TABLE 1 COSTS INVOLVED IN DEVICE DEVELOPMENT CYCLE  12
TABLE 2 BILL OF MATERIALS ($) . 13
TOTAL AUTOMOTIVE ELECTRONIC DEVICE MARKET BY
SEGMENT . 13
TABLE 3 AUTOMOTIVE ELECTRONIC DEVICES MARKET BY
SEGMENT, 2009–2015 ($ MILLIONS)  13
FIGURE 2 GLOBAL MARKET FOR AUTOMOTIVE ELECTRONIC
DEVICES BY SEGMENT, 2009–2015 ($ MILLIONS)  14
FIGURE 3 GLOBAL MARKET FOR AUTOMOTIVE ELECTRONIC
DEVICES BY SEGMENT, 2010 ($ MILLIONS) . 15
TABLE 4 AUTOMOTIVE ELECTRONIC DEVICES MARKET GROWTH,
THROUGH 2015 (CAGR%) . 15
TOTAL AUTOMOTIVE ELECTRONIC … (CONTINUED)  16

CHAPTER FOUR: GLOBAL POSITIONING SYSTEMS
OVERVIEW . 17
GPS BASICS . 17
GPS SEGMENTS  18
THE SPACE SEGMENT 18
THE CONTROL SEGMENT . 19
THE USER SEGMENT  19
FIGURE 4 BASICS OF GPS . 20
GPS DEVICE FEATURES . 21
DISPLAY SIZE . 21
TABLE 5 NUMBER OF MODELS AVAILABLE WITH DIFFERENT
SCREEN SIZES . 22
PRELOADED BASE MAPS . 22
POINTS OF INTEREST  22
VOICE PROMPTS AND TEXT-TO-SPEECH TECHNOLOGY . 22
WAYPOINTS  22
MEMORY . 23
GRAY SCALE VS. COLOR SCREEN . 23
ELECTRONIC COMPASS . 23
BAROMETRIC ALTIMETER  23
PC INTERFACE . 23
ANTENNA  24
REAL-TIME TRAFFIC UPDATES . 24
AUTOMATIC REROUTING  24
LANE ASSISTANCE/REALISTIC ROAD VIEWS . 24
INTERNET CONNECTIVITY . 24
REAL-TIME GAS PRICES AND MOVIE LISTING ACCESS . 25
TWITTER AND OTHER WEB APPLICATIONS . 25
BUILT-IN BLUETOOTH TECHNOLOGY . 25
FM TRANSMITTER  25
XM RADIO SUPPORT . 25
GPS DEVICE DESIGN CONSIDERATIONS . 25
FIGURE 5 OVERVIEW OF COMPONENTS IN A TYPICAL GPS
DEVICE  26
GPS MODULE AND PROCESSOR  26
COMMUNICATION PERIPHERALS . 26
SENSORS . 27
AUDIO CONSIDERATIONS . 27
DISPLAY/LIGHTING AND TOUCH SCREEN
CONSIDERATIONS . 27
GPS DEVICE MARKET OVERVIEW  27
TABLE 6 GLOBAL GPS DEVICE MARKET BY UNIT SHIPMENTS,
THROUGH 2015 (MILLIONS) 27
FIGURE 6 GLOBAL GPS DEVICE MARKET BY UNIT SHIPMENTS,
2009–2015 (MILLIONS)  28
TABLE 7 GLOBAL GPS DEVICE MARKET, THROUGH 2015 ($
MILLIONS)  28
FIGURE 7 GLOBAL GPS DEVICE MARKET, 2009–2015 ($ MILLIONS)  29
TABLE 8 AVERAGE SELLING PRICES OF GPS DEVICES, 2009–2015
($)  29
FIGURE 8 AVERAGE SELLING PRICES OF GPS DEVICES, 2009–2015
($)  30
TABLE 9 GPS DEVICE MARKET BY GEOGRAPHIC REGION,
THROUGH 2015 (MILLION UNITS) . 30
FIGURE 9 GPS DEVICE MARKET BY GEOGRAPHIC REGION, 2009–
2015 (MILLION UNITS) . 31
GPS DEVICE MARKET TRENDS . 31
LOCATION DEPENDENT MARKETING  31
GPS WITH AN ENHANCED FEATURE SET . 32
SERVICE PLANS . 32
SMARTPHONE COMPETITION  32
RELIANCE ON THE SATELLITE COMMUNICATION
SYSTEM  32
GPS BRANDS AND MARKET SHARE . 33
TABLE 10 MARKET SHARES OF GPS OEMS, 2010 (%) . 33
SELECTED COMPANY PROFILES . 34
GARMIN . 34
Recent Developments  35
MEDIATEK  35
Recent Developments  36
MITAC  36
Recent Developments  37
NAVIGON . 37
Recent Developments  38
SIRF (CAMBRIDGE SILICON RADIO) . 38
Recent Developments  39
TOMTOM  40
Recent Developments  41
U-BLOX HOLDING AG . 41
Recent Developments  42

CHAPTER FIVE: AUTOMOTIVE VIDEO DEVICES
OVERVIEW . 43
AUTOMOTIVE VIDEO DEVICES . 43
TABLE 11 VIDEO DEVICES AVAILABLE FOR AUTOMOTIVES  43
IN-DASH PLAYERS  44
OVERHEAD DVD PLAYERS  44
HEADREST DVD PLAYERS . 44
AUTOMOTIVE VIDEO MONITORS  45
PRICING OF AUTOMOTIVE VIDEO DEVICES . 45
TABLE 12 PRICING OF AUTOMOTIVE VIDEO DEVICES, 2010  45
TABLE 13 AVERAGE SELLING PRICES OF AUTOMOTIVE VIDEO
DEVICES, 2009–2015 ($) . 46
FIGURE 10 AVERAGE SELLING PRICES OF AUTOMOTIVE VIDEO
DEVICES, 2009–2015 ($) . 46
AUTOMOTIVE VIDEO DEVICES MARKET . 47
TABLE 14 GLOBAL AUTOMOTIVE VIDEO DEVICES MARKET BY
UNIT SHIPMENTS, THROUGH 2015 (MILLIONS)  47
FIGURE 11 GLOBAL AUTOMOTIVE VIDEO DEVICES MARKET BY
UNIT SHIPMENTS, 2009–2015 (MILLIONS) . 47
TABLE 15 GLOBAL AUTOMOTIVE VIDEO DEVICES MARKET,
THROUGH 2015 ($ MILLIONS) . 48
FIGURE 12 GLOBAL AUTOMOTIVE VIDEO DEVICES MARKET, 2009–
2015 ($ MILLIONS) . 48
TABLE 16 AUTOMOTIVE VIDEO DEVICES MARKET BY
GEOGRAPHIC REGION, THROUGH 2015 ($ MILLIONS)  49
FIGURE 13 AUTOMOTIVE VIDEO DEVICES MARKET BY
GEOGRAPHIC REGION, 2009–2015 ($ MILLIONS) . 49
MARKET TRENDS AND FUTURE . 50
SELECTED COMPANY PROFILES . 50
CLARION . 50
Recent Developments  51
DUAL ELECTRONICS  51
Recent Developments  52
EPSILON ELECTRONICS  52
JENSEN (AUDIOVOX)  53
Recent Developments  54
JVC USA . 54
Recent Developments  55
KENWOOD . 56
Recent Developments  56
PHILIPS . 57
Recent Developments  58
PIONEER . 58
Recent Developments  59
SONY  60
Recent Developments  61

CHAPTER SIX: IN-DASH PLAYERS
OVERVIEW . 62
COMPONENTS AND TERMS . 62
STOCK UNIT . 62
HEAD UNIT OR IN-DASH SYSTEMS . 63
SPEAKERS . 63
AMPLIFIERS . 64
SUBWOOFERS  64
TABLE 17 FEATURES OF A TYPICAL IN-DASH PLAYER AND
PRICING  65
DEVICE FEATURES AND PRICING (CONTINUED)  66
HARDWARE DESIGN CONSIDERATIONS  67
FIGURE 14 OVERVIEW OF COMPONENTS IN A TYPICAL IN-DASH
PLAYER . 67
HARDWARE DESIGN CONSIDERATIONS (CONTINUED) . 68
SOFTWARE COMPONENTS  69
FIGURE 15 SOFTWARE LAYERS IN A TYPICAL IN-DASH PLAYER  69
APPLICATIONS . 69
OPERATING SYSTEMS  69
DEVICE DRIVER AND HARDWARE  70
PRICING TRENDS . 70
TABLE 18 PRICING IMPACT OF DIFFERENT FEATURES  70
TABLE 19 GLOBAL AVERAGE SALES PRICES OF IN-DASH
PLAYERS, 2009–2015 ($)  71
FIGURE 16 GLOBAL AVERAGE SALES PRICES OF AUTOMOTIVE INDASH
PLAYERS, 2009–2015 ($)  72
AUTOMOTIVE IN-DASH PLAYERS MARKET . 72
TABLE 20 GLOBAL IN-DASH PLAYER MARKET BY UNIT
SHIPMENTS, THROUGH 2015 (MILLIONS) . 72
FIGURE 17 GLOBAL AUTOMOTIVE IN-DASH PLAYER MARKET BY
UNIT SHIPMENTS, 2009–2015 (MILLIONS) . 73
TABLE 21 GLOBAL IN-DASH PLAYER MARKET, THROUGH 2015 ($
MILLIONS)  73
FIGURE 18 GLOBAL IN-DASH PLAYER MARKET, 2009–2015 ($
MILLIONS)  74
TABLE 22 AUTOMOTIVE IN-DASH PLAYER MARKET BY
GEOGRAPHIC REGION, THROUGH 2015 ($ MILLIONS)  74
FIGURE 19 AUTOMOTIVE IN-DASH PLAYER MARKET BY
GEOGRAPHIC REGION, 2009–2015 ($ MILLIONS) . 75
MARKET TRENDS . 75
SELECTED COMPANY PROFILES . 76
ALPINE  76
Recent Developments  76
BOSE  77
Recent Developments  78
CLARION . 78
Recent Developments  79
DUAL ELECTRONICS  79
Recent Developments  80
FUJITSU TEN 80
Recent Developments  81
JVC USA . 81
Recent Developments  82
KENWOOD . 83
Recent Developments  83
PIONEER . 84
Recent Developments  85
SONY  85
Recent Developments  86
Recent Developments (Continued) . 87

CHAPTER SEVEN: SATELLITE RADIOS
OVERVIEW . 88
TABLE 23 SATELLITES OPERATED BY XM RADIO . 89
TABLE 24 SATELLITES OPERATED BY SIRIUS RADIO  90
STUDIOS . 90
SATELLITE RADIO DEVICE TYPES . 90
INTERNET RADIO  91
INSTALLATION . 92
THE CONTENT  92
SATELLITE RADIO DEVICE FEATURES  93
SATELLITE RADIO WORLDWIDE  94
NORTH AMERICA  94
CANADA . 95
EUROPE . 95
HD RADIO  95
COMPETING TECHNOLOGIES . 96
TRADITIONAL AM/FM RADIO  96
HD RADIO  97
INTERNET RADIO  97
INTERNET-ENABLED SMARTPHONES . 98
ADVANCED IN-DASH INFOTAINMENT SYSTEMS  98
PORTABLE AUDIO DEVICES . 98
COMPARISON OF DIFFERENT RADIO FORMATS  99
TABLE 25 COMPARISON OF THE KEY RADIO FORMATS  99
TABLE 25 (CONTINUED)  100
SATELLITE RADIO PRICING  101
TABLE 26 SATELLITE RADIO: IMPACT OF FEATURES ON PRICING  102
TABLE 27 GLOBAL AVERAGE SALES PRICES OF SATELLITE
RADIOS, 2009–2015 ($) . 102
FIGURE 20 GLOBAL AVERAGE SALES PRICES OF AUTOMOTIVE
SATELLITE RADIO, 2009–2015 ($) . 103
SATELLITE RADIO DEVICES MARKET  103
TABLE 28 GLOBAL SATELLITE RADIO MARKET BY UNIT
SHIPMENTS, THROUGH 2015 (MILLIONS) . 104
FIGURE 21 GLOBAL AUTOMOTIVE IN-DASH PLAYER MARKET BY
UNIT SHIPMENTS, 2009–2015 (MILLIONS) . 104
TABLE 29 GLOBAL SATELLITE RADIO DEVICES MARKET,
THROUGH 2015 ($ MILLIONS) . 104
FIGURE 22 GLOBAL IN-DASH PLAYER MARKET, 2009–2015 ($
MILLIONS)  105
TABLE 30 SATELLITE RADIO DEVICES MARKET BY GEOGRAPHIC
REGION, THROUGH 2015 ($ MILLIONS)  106
FIGURE 23 SATELLITE PLAYER DEVICE MARKET BY GEOGRAPHIC
REGION, 2009–2015 ($ MILLIONS)  106
MARKET TRENDS . 106
COMPANY PROFILES  107
ANTEX  107
Recent Developments  108
AUDIO DESIGN ASSOCIATES  108
Recent Developments  108
AUDIOVOX  109
Recent Developments  109
BLAUPUNKT . 110
Recent Developments  111
CLARION . 111
Recent Developments  111
CRESTRON  112
Recent Developments  113
DELPHI AUTOMOTIVE SYSTEM . 113
Recent Developments  113
DENON . 114
Recent Developments  114
DIRECTED ELECTRONICS . 115
Recent Developments  115
INTEGRA . 116
Recent Developments  116
JVC USA . 117
Recent Developments  117
KENWOOD . 118
Recent Developments  118
NILES . 119
Recent Developments  120
ONKYO . 120
Recent Developments  120
PANASONIC  121
Recent Developments  122
RCA . 122
Recent Developments  122
RUSSOUND . 123
Recent Developments  123
SANYO  124
Recent Developments  124
SILICON LABORATORIES, INC.  124
Recent Developments  125
SIRIUSXM  126
Recent Developments  126
ST MICRO  127
Recent Developments  128
TIVOLI  129
Recent Developments  129
VISTEON  129
Recent Developments  130
YAMAHA  130
Recent Developments  131

CHAPTER EIGHT: RADAR AND LASER DETECTORS
OVERVIEW . 132
RADAR DETECTOR FUNCTIONALITY  132
LIDAR  133
DETECTING DETECTORS . 133
RADAR JAMMERS  133
USAGE OF GPS . 134
LEGAL ASPECTS  135
TABLE 31 LEGALITY OF RADAR DETECTORS IN SELECTED
COUNTRIES WORLDWIDE . 135
TABLE 31 (CONTINUED)  136
RADAR DETECTOR PRODUCT FEATURES . 136
Radar Detector Product Features (Continued)  137
Radar Detector Product Features (Continued)  137
TABLE 32 FEATURES IN A TYPICAL RADAR DETECTOR DEVICE  138
POSITIONING DETECTORS . 139
FALSE SIGNALS . 139
DEVICES: SALES AND DISTRIBUTION  139
RADAR DETECTOR PRICING . 140
TABLE 33 FACTORS IMPACTING PRICING . 140
TABLE 34 AVERAGE SALES PRICES OF RADAR DETECTORS, 2009–
2015 ($) . 140
FIGURE 24 AVERAGE SALES PRICES OF RADAR DETECTORS, 2009–
2015 ($) . 141
RADAR DETECTOR MARKET . 141
TABLE 35 GLOBAL RADAR DETECTOR MARKET BY UNIT
SHIPMENTS, 2009–2015 (MILLIONS) . 142
FIGURE 25 GLOBAL RADAR DETECTOR MARKET BY UNIT
SHIPMENTS, 2009–2015 (MILLIONS) . 142
TABLE 36 GLOBAL RADAR DETECTOR DEVICES MARKET, 2009–
2015 ($ MILLIONS) . 142
FIGURE 26 GLOBAL RADAR DETECTOR DEVICES MARKET, 2009–
2015 ($ MILLIONS) . 143
TABLE 37 RADAR DETECTOR MARKET BY GEOGRAPHIC REGION,
THROUGH 2015 ($ MILLIONS) . 144
FIGURE 27 RADAR DETECTOR MARKET BY GEOGRAPHIC REGION,
2009–2015 ($ MILLIONS) . 144
SELECTED COMPANY PROFILES . 145
BELTRONICS USA . 145
Recent Developments  146
COBRA ELECTRONICS CORP. . 146
Radar Detection Products . 147
Recent Developments  148
ESCORT RADAR . 149
Recent Developments  149
UNIDEN . 150
Recent Developments  150
WHISTLER GROUP  151
Recent Developments  151

CHAPTER NINE: PATENT ANALYSIS
AUTOMOTIVE ELECTRONIC DEVICE PATENTS  152
TABLE 38 U.S. PATENTS AWARDED FOR AUTOMOTIVE
ELECTRONIC DEVICES, 1976–2011 (NO.) . 153
FIGURE 28 U.S. PATENTS AWARDED FOR AUTOMOTIVE
ELECTRONIC DEVICES, 1976–2011 (NO.) . 153
TABLE 39 U.S. PATENTS AWARDED FOR AUTOMOTIVE
ELECTRONIC DEVICES BY SEGMENT, 1976–2011 (NO.)  154
FIGURE 29 U.S. PATENTS AWARDED FOR AUTOMOTIVE
ELECTRONIC DEVICES BY SEGMENT, 2009 AND 2010 (NO.) . 155
TABLE 40 U.S. PATENTS AWARDED TO SELECTED COMPANIES
FOR AUTOMOTIVE ELECTRONIC DEVICES, 2009 AND 2010 (NO.)  156
TABLE 41 U.S. PATENTS AWARDED TO SELECTED COUNTRIES
FOR AUTOMOTIVE ELECTRONIC DEVICES, 1976–2011 (NO.)  156
GLOSSARY  157
GLOSSARY . 157
GLOSSARY (CONTINUED)  158
GLOSSARY (CONTINUED)  159
GLOSSARY (CONTINUED)  160
GLOSSARY (CONTINUED)  161
GLOSSARY (CONTINUED)  162