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With a challenging year ahead, this report provides the reader with a definitive analysis of business confidence, and explores how opportunities and demand are set to change in 2011–12. Furthermore, this report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, employee size, company type and sizes.
• The report is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations
• Opinions and forward looking statements on sustainability management of over 129 industry executives are captured in our in-depth survey, of which 70% represent Directors, C-levels & Departmental Heads
• Identifies customer demand by region and company turnover
• Projects revenue growth and staff recruitment expectations in 2011–12
• Identifies top growth regions in order that companies can allocate their marketing activities and budgets effectively
• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & MiD-Dle East
• The report examines current practices and provides future expectations over the next 12-24 months
• The report provides qualitative analysis of key industry opportunities and threats and contains full survey results
• Analyzes changes to capital expenditure, marketing budgets, and expenditure on products and services
Key Highlights
• The majority of aerospace industry respondents identified India, China and Brazil to be the fastest growing markets in next 12 months among emerging markets due to favorable economic conditions, breakdown of local market against cross-border deals, increasing numbers of air traffic passengers and increased defense spending mainly in these regions.
• The majority of aerospace companies will be marginally decreasing procurement spend over the next 12 months. The average size of the global, annual procurement budgets among aircraft manufacturers, airline / aircraft operators and aerospace MRO companies is US$55m.
• 34% of aerospace industry buyers agree that in order to maintain and win their business, suppliers will have to engage in partnerships to optimize working capital and reduce costs
Table of Contents
1.1 List of tables
1.2 List of figures
2 Introduction
2.1 About this report
2.2 Definitions
2.3 Methodology
2.3.1 Primary research
2.3.2 Secondary research
2.3.3 Conventions
2.4 Profile of survey respondents
2.4.1 Profile of supplier respondents
3 Executive Summary
4 Global Defense Supplier Industry Business Confidence
4.1 Revenue growth expectations
4.1.1 Revenue growth expectations by company type
4.1.2 Revenue growth expectations by region
4.1.3 Revenue growth expectations by company turnover
4.1.4 Revenue growth expectations by senior level respondents
4.2 Profitability in 2011–12
4.2.1 Profitability expectations by company type
4.2.2 Profitability expectations by region
4.2.3 Profitability expectations by company turnover
4.2.4 Profitability expectations by senior level respondents
4.2.5 Profitability expectations vs. revenue growth expectations
4.3 Planned changes in staff recruitment activity
4.3.1 Planned change in staff recruitment activity by company type
4.3.2 Planned change in staff recruitment activity by company turnover
4.3.3 Planned change in staff recruitment activity by region
4.4 Variations in customer demand
4.4.1 Variations in customer demand by company type
4.4.2 Variations in customer demand by company turnover
4.4.3 Variations in customer demand by region
4.4.4 Revenue expectations vs. variations in customer demand
5 Defense Supplier Industry Dynamics
5.1 Leading business concerns
5.1.1 Leading business concerns by company type
5.1.2 Leading business concerns by region
5.1.3 Leading business concerns by company turnover
5.2 Strategic business objectives in 2011
5.2.1 Strategic business objectives by company type
5.2.2 Strategic business objectives by region
5.2.3 Strategic business objectives by company turnover
5.3 Merger and acquisition activity expectations 2011–12
5.3.1 Merger and acquisition activity expectations by company type
5.3.2 Merger and acquisition activity expectations by region
5.3.3 Merger and acquisition activity expectations by company turnover
5.3.4 Merger and acquisition activity expectations by senior level respondents
5.4 Key drivers of merger and acquisition activity
5.4.1 Key drivers of merger and acquisition activity by senior level respondents
5.4.2 Key drivers of merger and acquisition activity by company type
5.4.3 Key drivers of merger and acquisition activity by region
5.4.4 Key drivers of merger and acquisition activity by company turnover
5.4.5 Merger and acquisition expectations vs. drivers of merger and acquisition activity
6 Collaborative Business Strategies
6.1 Total number of collaborative projects
6.1.1 Total number of collaborative projects by company type
6.1.2 Total number of collaborative projects by region
6.1.3 Total number of collaborative projects by company turnover
6.2 Potential areas of collaboration
6.2.1 Potential areas of collaboration by company type
6.2.2 Potential areas of collaboration by region
6.2.3 Potential areas of collaboration by company turnover
6.2.4 Potential areas of collaboration by senior level respondents
6.3 Barriers in collaborative projects
6.3.1 Barriers in collaborative projects by company type
6.3.2 Barriers in collaborative projects by region
6.3.3 Barriers in collaborative projects by company turnover
7 Market Trends Outlook
7.1 Top growth regions
7.1.1 Top five growth regions by senior level respondents
7.1.2 Top five growth regions by company type
7.1.3 Top five growth regions by company turnover
7.1.4 Top five growth markets by region
7.2 Demand in emerging markets
7.2.1 Demand in emerging markets by region
7.2.2 Demand in emerging markets by company turnover
8 Products and Services Trends
8.1 Products and services pricing variations
8.1.1 Products and services pricing variations by company type
8.1.2 Products and services pricing variations by region
8.1.3 Products and services pricing variations by company turnover
8.1.4 Customer demand vs. pricing variations
8.2 Products and Services Demand Variations
8.2.1 Products and services demand variations by region
8.2.2 Products and services demand variations by company turnover
8.3 New products and services launch expectations
8.3.1 New products and services launch expectations by company type
8.3.2 New products and services launch expectations by region
8.3.3 New products and services launch expectations by company turnover
8.3.4 New products and services launch expectations by senior level respondents
8.3.5 Customer demand expectations vs. new product and service launch expectations
8.3.6 Expectations of revenue growth vs. new product and service launch expectations
9 Defense Supplier Industry Expenditure Trends
9.1 Capital expenditure estimation
9.1.1 Capital expenditure estimation by region
9.1.2 Capital expenditure estimation by company turnover
9.1.3 Expectations of revenue growth vs. merger and acquisition capital expenditure
9.1.4 New products and services launch expectations vs. NPD capital expenditure
9.2 Planned change in marketing expenditure levels
9.2.1 Planned change in marketing expenditure levels by company type
9.2.2 Planned change in marketing expenditure levels by region
9.2.3 Planned change in marketing expenditure levels by company turnover
9.2.4 Change in marketing expenditure vs. cost containment
9.2.5 Revenue growth expectations vs. change in marketing expenditure
9.3 Variation in energy costs
9.3.1 Variation in energy costs by company type
9.3.2 Variation in energy costs by region
9.3.3 Variation in energy costs by company turnover
9.4 Variations in regional supplier prices
9.4.1 Variations in regional supplier prices by company type
9.4.2 Variations in regional supplier prices by region
9.4.3 Variations in regional supplier prices by company turnover
List of Tables
Table 1: Total Global Defense Industry Survey Respondents by Company Type (Number of Respondents), 2011
Table 2: Supplier Respondents by Global Company Turnover (%), 2011
Table 3: Supplier Respondents by Job Role (%), 2011
Table 4: Supplier Respondents by Total Number of Employees in Organizations (%), 2011
Table 5: Supplier Respondents by Region (%), 2011
Table 6: Revenue Growth Expectations (%), 2011
Table 7: Revenue Growth Expectations by Company Type (%), 2011
Table 8: Revenue Growth Expectations by Region (%), 2011
Table 9: Revenue Growth Expectations by Company Turnover (%), 2011
Table 10: Revenue Growth Expectations by Senior Level Respondents (%), 2011
Table 11: Profitability Expectations (%), 2011–12
Table 12: Profitability Expectations by Company Type (%), 2011–12
Table 13: Profitability Expectations by Region (%), 2011–12
Table 14: Profitability Expectations by Company Turnover (%), 2011–12
Table 15: Profitability Expectations by Senior Level Respondents (%), 2011–12
Table 16: Profitability Expectations Of Suppliers vs. Revenue Growth Expectations (%), 2011
Table 17: Planned Change in Staff Recruitment Activity (%), 2011
Table 18: Planned Change in Staff Hiring Activities by Company Type (%), 2011
Table 19: Planned Change in Staff Hiring Activities by Company Turnover (%), 2011
Table 20: Planned Change in Staff Hiring Activities by Company Type (%), 2011
Table 21: Customer Demand Variations (%), 2011
Table 22: Customer Demand Variations by Company Type (%), 2011
Table 23: Customer Demand Variations by Company Turnover (%), 2011
Table 24: Customer Demand Variations by Region (%), 2011
Table 25: Revenue Expectations vs. Variations in Customer Demand (%), 2011
Table 26: Leading Business Concerns (%), 2011
Table 27: Leading Business Concerns by Company Type (%), 2011
Table 28: Leading Business Concerns by Region (%), 2011
Table 29: Leading Business Concerns by Company Turnover (%), 2011
Table 30: Strategic Business Objectives (%), 2011
Table 31: Strategic Business Objectives by Company Type (%), 2011
Table 32: Strategic Business Objectives by Region (%), 2011
Table 33: Strategic Business Objectives by Company Turnover (%), 2011
Table 34: Merger and Acquisition Activity Expectations (%), 2011–12
Table 35: Merger and Acquisition Activity Expectations by Company Type, 2011–12
Table 36: Merger and Acquisition Activity Expectations by Region (%), 2011–12
Table 37: Merger and Acquisition Activity Expectations by Company Turnover (%), 2011–12
Table 38: Merger and Acquisition Activity Expectations by Senior Level Respondents (%), 2011–12
Table 39: Key Drivers of Merger and Acquisition Activity (%), 2011
Table 40: Key Drivers of Merger and Acquisition Activity by Senior Level Respondents (%), 2011
Table 41: Key Drivers of Merger and Acquisition Activity by Company Type (%), 2011
Table 42: Key Drivers of Merger and Acquisition Activity by Region (%), 2011
Table 43: Key Drivers of Merger and Acquisition Activity by Region (%), 2011
Table 44: Merger and Acquisition Expectation vs. Drivers of Merger and Acquisition Activity (%), 2011
Table 45: Total number of Collaborative Projects (%), 2011
Table 46: Total number of Collaborative Projects by Company Type (%), 2011
Table 47: Total number of Collaborative Projects by Region (%), 2011
Table 48: Total number of Collaborative Projects by Company Turnover (%), 2011
Table 49: Potential Areas of Collaboration (%), 2011
Table 50: Potential Areas of Collaboration by Company Type (%), 2011
Table 51: Potential Areas of Collaboration by Region (%), 2011
Table 52: Potential Areas of Collaboration by Company Turnover (%), 2011
Table 53: Potential Areas of Collaboration by Senior Level Respondents (% of Respondents), 2011
Table 54: Barriers in Collaborative Projects (%)
Table 55: Barriers in Collaborative Projects by Company Type (%)
Table 56: Barriers in Collaborative Projects by Region (%)
Table 57: Barriers in Collaborative Projects by Company Turnover (%)
Table 58: Top Five Growth Regions, 2011
Table 59: Top Five Growth Regions by senior level respondents, 2011
Table 60: Top Five Growth Regions by Company Type, 2011
Table 61: Top Five Growth Regions by Company Turnover, 2011
Table 62: Top Five Growth Regions by Region, 2011
Table 63: Demand in Emerging Markets by Military and Civil Defense Contractor (%), 2011
Table 64: Demand in Emerging Markets by Other Service Providers (%), 2011
Table 65: Products and Services Pricing Variations (%), 2011
Table 66: Products and Services Pricing Variations by Company Type (%), 2011
Table 67: Pricing of Products and Services by Region (%), 2011
Table 68: Pricing of Products and Services by Region (%), 2011
Table 69: Customer demand expectations vs. pricing variations (%), 2011
Table 70: Products and Services Demand Variations by Military and Civil Defense Contractors (%), 2011
Table 71: Products and Services Demand Variations by Other Service Providers (%), 2011
Table 72: New Products and Services Launch Expectations (%), 2011–12
Table 73: New Product and Service Launch Expectations by Company Type (%), 2011–12
Table 74: New Product and Service Launch Expectations by Region (%), 2011–12
Table 75: New Product and Service Launch Expectations by Company Turnover (%), 2011–12
Table 76: New Product and Service Launch Expectations by Senior Level Respondents, 2011–12
Table 77: Customer Demand Expectations Vs. New Product and Service Launch Expectations, 2011
Table 78: Expectations of Revenue Growth Vs. New Product and Service Launch Expectations, 2011
Table 79: Capital Expenditure Estimation by Military and Civil Defense Contractors (%), 2011
Table 80: Capital Expenditure Estimation by Other Service Providers (%), 2011
Table 81: Expectations of Revenue Growth Vs. Merger and Acquisition Capital Expenditure Expectations, 2011
Table 82: New Products and Services Launch Expectations Vs. NPD Capital Expenditure Expectations, 2011
Table 83: Planned Change in Marketing Expenditure Levels (%), 2011
Table 84: Planned Change in Marketing Expenditure Levels by Company Type (%), 2011
Table 85: Planned Change in Marketing Expenditure Levels by Region (%), 2011
Table 86: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2011
Table 87: Change in Marketing Expenditure vs. Cost Containment, 2011
Table 88: Revenue Growth Expectations vs. Change in Marketing Expenditure, 2011
Table 89: Change in Energy Management Costs (%),2011
Table 90: Change in Energy Management Costs by Company Type (%),2011
Table 91: Change in Energy Management Costs by Region (%),2011
Table 92: Change in Energy Management Costs by Company Turnover (%),2011
Table 93: Variations in Regional Supplier Prices (%), 2011
Table 94: Variations in Regional Supplier Prices by Company Type (%), 2011
Table 95: Change in Energy Management Costs by Region (%),2011
Table 96: Change in Energy Management Costs by Company Turnover (%),2011
Table 97: Supplier price vs. product price (%), 2011
Table 98: Full Survey Results - Closed Questions
List of Figures
Figure 1: Revenue Growth Expectations (%), 2011
Figure 2: Revenue Growth Expectations by Company Type (%), 2011
Figure 3: Revenue Growth Expectations by Region (%), 2011
Figure 4: Revenue Growth Expectations by Company Turnover (%), 2011
Figure 5: Revenue Growth Expectations by Senior Level Respondents (%), 2011
Figure 6: Profitability Expectations (%), 2011–12
Figure 7: Profitability Expectations by Company Type (%), 2011–12
Figure 8: Profitability Expectations by Region (%), 2011–12
Figure 9: Profitability Expectations by Company Turnover (%), 2011–12
Figure 10: Profitability Expectations by Senior Level Respondents (%), 2011–12
Figure 11: Planned Change in Staff Recruitment Activity (%), 2011
Figure 12: Planned Change in Staff Hiring Activities by Company Type (%), 2011
Figure 13: Planned Change in Staff Hiring Activities by Company Turnover (%), 2011
Figure 14: Planned Change in Staff Hiring Activities by Company Type (%), 2011
Figure 15: Customer Demand Variations (%), 2011
Figure 16: Customer Demand Variations by Company Type (%), 2011
Figure 17: Customer Demand Variations by Company Turnover (%), 2011
Figure 18: Customer Demand Variations by Region (%), 2011
Figure 19: Leading Business Concerns (%), 2011
Figure 20: Leading Business Concerns by Company Type (%), 2011
Figure 21: Leading Business Concerns by Region (%), 2011
Figure 22: Leading Business Concerns by Company Turnover (%), 2011
Figure 23: Strategic Business Objectives (%), 2011
Figure 24: Strategic Business Objectives by Company Type (%), 2011
Figure 25: Strategic Business Objectives by Region (%), 2011
Figure 26: Strategic Business Objectives by Company Turnover (%), 2011
Figure 27: Merger and Acquisition Activity Expectations (%), 2011–12
Figure 28: Merger and Acquisition Activity Expectations by Company Type, 2011–12
Figure 29: Merger and Acquisition Activity Expectations by Region (%), 2011–12
Figure 30: Merger and Acquisition Activity Expectations by Company Turnover (%), 2011–12
Figure 31: Merger and Acquisition Activity Expectations by Senior Level Respondents (%), 2011–12
Figure 32: Key Drivers of Merger and Acquisition Activity (%), 2011
Figure 33: Key Drivers of Merger and Acquisition Activity (%), 2011
Figure 34: Key Drivers of Merger and Acquisition Activity by Senior Level Respondents (%), 2011
Figure 35: Key Drivers of Merger and Acquisition Activity by Company Type (%), 2011
Figure 36: Key Drivers of Merger and Acquisition Activity by Region (%), 2011
Figure 37: Key Drivers of Merger and Acquisition Activity by Company Type (%), 2011
Figure 38: Total number of Collaborative Projects (%), 2011
Figure 39: Total number of Collaborative Projects by Company Type (%), 2011
Figure 40: Total number of Collaborative Projects by Region (%), 2011
Figure 41: Total number of Collaborative Projects by Company Turnover (%), 2011
Figure 42: Potential Areas of Collaboration (%), 2011
Figure 43: Potential Areas of Collaboration by Company Type (%), 2011
Figure 44: Potential Areas of Collaboration by Region (%), 2011
Figure 45: Potential Areas of Collaboration by Company Turnover (%), 2011
Figure 46: Potential Areas of Collaboration by Senior Level Respondents (% of Respondents), 2011
Figure 47: Barriers in Collaborative Projects (%)
Figure 48: Barriers in Collaborative Projects by Company Type (%)
Figure 49: Barriers in Collaborative Projects by Region (%)
Figure 50: Barriers in Collaborative Projects by Company Turnover (%)
Figure 51: Top Five Growth Regions, 2011
Figure 52: Top Ten Growth Regions, 2011
Figure 53: Top Five Growth Regions by Company Type, 2011
Figure 54: Top Five Growth Regions by Company Type, 2011
Figure 55: Demand in Emerging Markets by Military and Civil Defense Contractor (%), 2011
Figure 56: Demand in Emerging Markets by Other Service Providers (%), 2011
Figure 57: Demand in Emerging Markets by Region (%), 2011
Figure 58: Demand in Emerging Markets by Company Turnover (%), 2011
Figure 59: Products and Services Pricing Variations (%), 2011
Figure 60: Products and Services Pricing Variations by Company Type (%), 2011
Figure 61: Pricing of Products and Services by Region (%), 2011
Figure 62: Pricing of Products and Services by Company Turnover (%), 2011
Figure 63: Products and Services Demand Variations by Military and Civil Defense Contractors (%), 2011
Figure 64: Products and Services Demand Variations by Other Service Providers (%), 2011
Figure 65: Products and Services demand variations by Region (%), 2011
Figure 66: Products and Services demand variations by Region (%), 2011
Figure 67: New Products and Services Launch Expectations (%), 2011–12
Figure 68: New Product and Service Launch Expectations by Company Type (%), 2011–12
Figure 69: New Product and Service Launch Expectations by Region (%), 2011–12
Figure 70: New Product and Service Launch Expectations by Company Turnover (%), 2011–12
Figure 71: New Product and Service Launch Expectations by Senior Level Respondents, 2011–12
Figure 72: Capital Expenditure Estimation by Military and Civil Defense Contractors (%), 2011
Figure 73: Capital Expenditure Estimation by Other Service Providers (%), 2011
Figure 74: Capital Expenditure Estimation by Region (%), 2011
Figure 75: Capital Expenditure Estimation by Company Turnover (%), 2011
Figure 76: Planned Change in Marketing Expenditure Levels (%), 2011
Figure 77: Planned Change in Marketing Expenditure Levels by Company Type (%), 2011
Figure 78: Planned Change in Marketing Expenditure Levels by Region (%), 2011
Figure 79: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2011
Figure 80: Change in Energy Management Costs (%),2011
Figure 81: Change in Energy Management Costs by Company Type (%),2011
Figure 82: Change in Energy Management Costs by Region (%),2011
Figure 83: Change in Energy Management Costs by Company Turnover (%),2011
Figure 84: Variations in Regional Supplier Prices (%), 2011
Figure 85: Variations in Regional Supplier Prices by Company Type (%), 2011
Figure 86: Variations in Regional Supplier Prices by Company Type (%), 2011
Figure 87: Variations in Regional Supplier Prices by Company Type (%), 2011
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