TVs are the most common CE devices owned across all households, in all geographies. As such, penetration of TV ownership at the household level is greater than 90% in most markets – including most emerging markets. Given the extremely high rates of penetration, the future of TV lies in the evolution of TV types (eg. HD, 3D, and Smart TV), as well as in the evolution of accessory devices such as blu-ray players and the fast-changing VOD market.

This report covers brand perceptions and purchase drivers for HDTV, 3DTV, and Smart TV, all at the vendor level. This report also provides a detailed analysis at how different vendors measure up to each other in the consumer mind - how consumers feel about these brands, how pleased (or displeased) they are with the user experience of individual features on these devices (also provided at the vendor level), as well as how likely to purchase specific brands in the future they are.