It is forecasted that worldwide Smartphone shipment volume will arrive at 460 million units in 2011, accounting for approximately 29% in overall mobile phone shipment in full-year 2011. This figure is projected to exceed 1.2 billion in 2015, accounting for over 60% in overall shipment. Since the release of Apple's iPhone in 2007, Smartphones gradually become a multimedia application product for general consumer use. With Smartphone becoming the major mobile phone product, the industry as a whole is undergoing a paradigm shift. This report offers insight into competition and cooperation between major vendors and system integrators, as well as the future trend of the Smartphone industry.

TABLE OF CONTENTS

1. Worldwide Smartphone Shipment Forecasts
2. Competition among Smartphone OS Integrators
2.1 Android: Mutually Beneficial Cooperation between Hardware and Software Applications
2.2 iOS: Complete Integration between Hardware and Software Applications
2.3 Windows: Close Cooperation between Hardware and Software Applications
3. Competition among Major Smartphone Branded Vendors
4. Future Development of the Smartphone Industry 
4.1 Satisfying User Experience Rather than Offering Complete Specs 
4.2 Focusing on Offering Innovative Software Applications Rather than Hardware Specs
4.3 Retaining Existing Customers Rather than Attracting New Ones

LIST OF FIGURES

Figure 1 Worldwide Mobile Phone Shipment Volume, 2010 - 2012 
Figure 2 Worldwide Smartphone OS Shipment, 2010-2015 
Figure 3 Product Road Map of Apple's Mobile Phones and Tablet Devices
Figure 4 Worldwide Market Share of Major Smartphone Vendors, 2010-2015
Figure 5 Worldwide Smartphone Penetration Rate, 2010-2015