This study describes and analyzes existing and emerging retail store technologies at a global level. The report encompasses a broad range of technologies found in the checkout point of the store, which include point of sale (POS), self-checkout systems, and electronic fund transfer point of sale (EFT-POS), and mobile scanners also known as mobile shopping devices.

THIS REPORT

•Provides an overview of the retail technology industry, including the various factors and trends that affect the industry from the perspective of technology vendors, retailers, and customers
•Contains global forecasts and market trend analyses for the point-of-sale, self-checkout systems and electronic fund transfer point-of-sale systems industries, mobile self-scanners/shopping devices as well as a qualitative section on emerging technologies
•Analysis of market trends, citing data for 2009, estimates for 2010, and 5-year forecasts, including 5-year compound annual growth rates (CAGRs), through 2015
•Considers the market by geography, that is, North America, Europe, the Middle East, and Africa (EMEA), Asia-Pacific (including Australia, Japan, and New Zealand), and Latin/South America (including Mexico) as well as by retail verticals (e.g., grocery, drug stores) and also contains qualitative pricing and technology analyses

STUDY GOALS AND OBJECTIVES
 
The objectives of this study include the following:

•An overview of the changing retail technology industry and a comprehensive analysis of the customer-facing technologies at the checkout location
•Forecasting the market in terms of sales and revenues for the point-of-sale terminal, self-checkout system, mobile self-scanners, and electronic fund transfer point-of-sale terminal industries by geography and retail verticals
•Trends and factors that will have the greatest impact on these industries
•Market force analysis for new and emerging technologies in the retail technology market at the point of sale
•Identify and evaluate the impact of economic, business, demographic, technological, legal/regulatory, and other factors that will drive the future market for each of these new technologies
•Competitive and market share analysis of the key players in these industries

REASONS FOR DOING THE STUDY
 
This study provides a comprehensive analysis of emerging and existing customer-facing retail store technologies. Unlike other market studies, which focus in great detail on one specific technology segment such as POS terminals or a specific geographic segment such as Asia-Pacific (APAC), this report covers all of the major technologies and segments in significant detail. This provides the reader with an overview of the entire industry while providing an objective quantitative analysis.
 
In the current economic climate, retailers and technology vendors are facing unprecedented fiscal pressures, and this report explores a range of self-service technologies that retailers can use to maintain a competitive advantage and improve customer satisfaction.
 
SCOPE OF REPORT
 
This report addresses the global market for retail technology and covers the following technologies:

•Point-of-sale terminals
•Electronic fund transfer point-of-sale terminals
•Self-checkout terminals
•Mobile self-scanners

The study is organized around the following major topics for each of the technologies:
•Executive summary
•Overview
•Market forces: Drivers and impediments (factors that will influence the long-term development of the market)
•Industry challenges and concerns
•Technology analysis
•Pricing analysis
•Geographic analysis and market sizes by geography and retail verticals
•Industry structure and market shares
•Company profiles

Within the retail environment, the following retail formats are included in the study: supermarkets and grocery stores, convenience stores and gasoline stations, and drug and convenience stores and specialty retail. Supermarkets include hypermarkets and department stores, while the cash-and-carry format is part of the wholesale operations in each of the categories. Food service and hospitality, which includes fine dining, restaurants, is not included in this study as it focuses only on the retail environment.
 
Products used for in-store inventory and supply-chain management, such as handheld terminals, are excluded from this study as the research focuses only on the customer-facing technologies at the checkout point. The other self-service technologies, such as DVD kiosks and vending machines, are excluded from this research as well.
 
The geographical scope of this report is the global market.
 
INTENDED AUDIENCE
 
This report is an exhaustive study of customer-facing retail store technologies with crucial statistics and analysis on the market structure, market size, retail vertical segments, emerging and existing trends and technologies, major opportunities, and market shares of key players.
 
This report has been written for the entire retail community, including the following:

•Technology vendors, distributors, and retailers
•System integrators, resellers, and consultants
•Financial institutions such as investment banks and venture capitalists
•Analyst communities

Highlights of the Report:

•The total global market for retail technologies at the storefront, including point-of-sale terminals, electronic fund transfer point-of-sale terminals, self-checkout terminals, and mobile self-scanners, is estimated at nearly $7 billion in 2010 and is expected to reach $9.5 billion in 2015, a compound annual growth rate (CAGR) of 6.3%.

•Self-checkout systems will experience the most dramatic growth over the forecast period. This sector is valued at nearly $483 million in 2010 and is expected to grow at a 17.9% compound annual growth rate (CAGR) to reach $1.1 billion in 2015.

•Mobile self-scanners will also experience robust growth, increasing from $54 million in 2010 to $119 million in 2015, a compound annual growth rate (CAGR) of 16.9%.

TABLE OF CONTENTS

CHAPTER ONE: INTRODUCTION
THIS REPORT  1
STUDY GOALS AND OBJECTIVES . 1
REASONS FOR DOING THE STUDY  2
SCOPE OF REPORT  2
INTENDED AUDIENCE  3
METHODOLOGY AND INFORMATION SOURCES . 3
ANALYST CREDENTIALS  4
RELATED REPORTS . 4
BCC ONLINE SERVICES  4
DISCLAIMER . 5

CHAPTER TWO: SUMMARY
SUMMARY TABLE GLOBAL MARKET FOR RETAIL CUSTOMERFACING
TECHNOLOGIES, THROUGH 2015 ($ MILLIONS)  6
SUMMARY FIGURE GLOBAL MARKET FOR CUSTOMER-FACING
STORE TECHNOLOGIES, 2009-2015 ($ MILLIONS)  6
SUMMARY (CONTINUED) . 7

CHAPTER THREE: POINT-OF-SALE TERMINALS
OVERVIEW . 8
OVERVIEW (CONTINUED) . 9
MARKET SEGMENTATION . 10
KEY CHALLENGES AND CONCERNS . 11
SYSTEMS INTEGRATION . 11
PRICE PRESSURE  11
ADVENT OF OTHER SHOPPING CHANNELS: MOBILE AND
ONLINE  11
INDUSTRY REGULATIONS AND COMPLIANCE . 12
MARKET FORCES: DRIVERS AND IMPEDIMENTS  12
MARKET DRIVERS . 13
Replacement Systems Lead to New Terminal Sales  13
Demand from Emerging Nations  13
Demand for “Green” Technology Products . 14
Increasing Demand for Advanced Multi-functional POS
Terminals  15
Payment Card Industry Data Security Standard
Compliance . 15
Price Reductions  16
MARKET IMPEDIMENTS  16
Saturated Market in North America and the EMEA  16
Long Replacement Cycles  17
Self-Service Technologies  17
Technological Advancements  18
Economic Conditions’ Influence on Retailers’ Buying
Decisions . 18
TECHNOLOGY TRENDS  18
HARDWARE  19
SOFTWARE  19
OPERATING SYSTEMS  20
PERIPHERALS  21
PRICING TRENDS . 21
PRICE TRENDS AND INSTALLATION COSTS . 21
WORLD MARKET FORECASTS . 22
TABLE 1 PROJECTED POS TERMINALS MARKET BY GEOGRAPHIC
REGION, THROUGH 2015 ($ MILLIONS) . 23
FIGURE 1 PROJECTED POS TERMINALS MARKET BY
GEOGRAPHIC REGION, 2009-2015 ($ MILLIONS)  24
TABLE 2 PROJECTED POS TERMINAL UNIT SALES GROWTH BY
GEOGRAPHIC REGION, THROUGH 2015 (THOUSANDS) . 24
FIGURE 2 PROJECTED POS TERMINAL UNIT SALES GROWTH BY
GEOGRAPHIC REGION, 2009-2015 ($ MILLIONS)  25
FIGURE 3 POS TERMINALS REVENUE SHARES BY GEOGRAPHIC
REGION, 2010 (%) . 25
FIGURE 3 (CONTINUED) . 26
TABLE 3 POINT-OF-SALE TERMINALS REVENUE SHARES BY
RETAIL VERTICALS, 2010 (%)  26
FIGURE 4 POINT-OF-SALE TERMINALS REVENUE SHARES BY
RETAIL VERTICALS, 2010 (%)  27
NORTH AMERICA  27
Market Overview . 27
North American Market Forecasts . 28
TABLE 4 PROJECTED POS TERMINAL MARKET IN NORTH
AMERICA BY RETAIL VERTICALS, THROUGH 2015 ($ MILLIONS)  29
FIGURE 5 PROJECTED POS TERMINALS MARKET IN NORTH
AMERICA BY RETAIL VERTICALS, 2009-2015 ($ MILLIONS)  30
TABLE 5 PROJECTED POS TERMINAL UNIT SHIPMENT GROWTH
IN NORTH AMERICA BY RETAIL VERTICALS, THROUGH 2015
(THOUSANDS)  30
FIGURE 6 PROJECTED POS TERMINAL UNIT SHIPMENT GROWTH
IN NORTH AMERICA BY RETAIL VERTICAL, 2009-2015
(THOUSANDS)  31
EUROPE, THE MIDDLE EAST, AND AFRICA  31
Market Overview . 31
Market Overview (Continued)  32
EMEA Market Forecasts . 33
TABLE 6 PROJECTED POS TERMINAL MARKET IN THE EMEA BY
RETAIL VERTICALS, THROUGH 2015 ($ MILLIONS)  34
FIGURE 7 PROJECTED POS TERMINAL MARKET IN THE EMEA BY
RETAIL VERTICALS, 2009-2015 ($ MILLIONS) . 35
TABLE 7 PROJECTED POS TERMINAL UNIT SHIPMENT GROWTH
IN THE EMEA BY RETAIL VERTICALS, THROUGH 2015
(THOUSANDS)  35
FIGURE 8 PROJECTED POS TERMINAL UNIT SHIPMENT GROWTH
IN THE EMEA BY RETAIL VERTICALS, THROUGH 2015
(THOUSANDS)  36
ASIA-PACIFIC . 36
Market Overview . 36
Market Overview (Continued)  37
Asia-Pacific Market Forecasts  38
TABLE 8 PROJECTED POS TERMINAL MARKET IN ASIA-PACIFIC
BY RETAIL VERTICALS, THROUGH 2015 ($ MILLIONS)  39
FIGURE 9 PROJECTED POS TERMINAL MARKET IN ASIA-PACIFIC
BY RETAIL VERTICALS, 2009-2015 ($ MILLIONS) . 40
TABLE 9 PROJECTED POS TERMINAL UNIT SHIPMENT GROWTH
IN ASIA-PACIFIC BY RETAIL VERTICALS, THROUGH 2015
(THOUSANDS)  40
FIGURE 10 PROJECTED POS TERMINAL UNIT SHIPMENT
GROWTH IN ASIA-PACIFIC BY RETAIL VERTICALS, 2009-2015
(THOUSANDS)  41
LATIN AMERICA  41
Market Overview . 41
Latin American Market Forecasts  42
Latin American Market Forecasts (Continued). 43
TABLE 10 PROJECTED POS TERMINAL MARKET IN LATIN
AMERICA BY RETAIL VERTICALS, THROUGH 2015 ($ MILLIONS) . 44
FIGURE 11 PROJECTED POS TERMINAL MARKET IN LATIN
AMERICA BY RETAIL VERTICALS, 2009-2015 ($ MILLIONS) . 44
TABLE 11 PROJECTED POS TERMINAL UNIT SHIPMENT GROWTH
IN LATIN AMERICA BY RETAIL VERTICALS, THROUGH 2015
(THOUSANDS)  45
FIGURE 12 PROJECTED POS TERMINAL UNIT SHIPMENT
GROWTH IN LATIN AMERICA BY RETAIL VERTICALS, 2009-2015
(THOUSANDS)  45
INDUSTRY STRUCTURE . 45
COMPETITIVE ANALYSIS  46
MAJOR COMPANIES AND MARKET SHARES . 47
TABLE 12 COMPANY MARKET SHARES BY REVENUES IN THE
POINT-OF-SALE TERMINALS INDUSTRY, 2010 (%)  47
FIGURE 13 COMPANY MARKET SHARES BY REVENUES IN THE
POINT-OF-SALE TERMINALS INDUSTRY, 2010 (%)  48
COMPANY PROFILES  48
Dell . 48
Overview  48
Point-of-Sale Terminals  49
Fujitsu  49
Fujitsu America, Inc. . 49
Overview  49
Point-of-Sale Terminals  50
HP . 50
Overview  50
Point-of-Sale Terminals  50
IBM . 51
Overview  51
Point-of-Sale Terminals  51
NCR  52
Overview  52
Point-of-Sale Terminals  53
Wincor Nixdorf AG  53
Wincor Nixdorf, Inc. (U.S.)  53
Overview  54
Point-of-Sale Terminals  54
OTHER KEY VENDORS . 54
DigiPoS Store Solutions, Inc.  55
Panasonic Corporation  55
Panasonic Corp. of North America . 55
Posiflex . 55
Posiflex (Continued)  56

CHAPTER FOUR: SELF-CHECKOUT SYSTEMS 
OVERVIEW . 57
OTHER DEVICE DRIVERS/PERIPHERALS . 58
OTHER DEVICE DRIVERS/PERIPHERALS (CONTINUED)  59
PRODUCT SEGMENTATION . 60
MARKET SEGMENTATION . 60
KEY CHALLENGES AND CONCERNS . 61
REDUCTION IN IMPULSE PURCHASES  61
SECURITY CONCERNS . 62
INTEGRATION ISSUES . 63
EMERGENCE OF NEW TECHNOLOGIES . 64
CUSTOMER AND STORE PERSONNEL ACCEPTANCE AND
CUSTOMER SERVICE  65
MARKET FORCES: DRIVERS AND IMPEDIMENTS  65
MARKET DRIVERS . 66
Self-Checkout Terminals Lead to Increased Labor
Productivity and Resource Utilization  66
Customer Experience Faster Checkouts and a Better
Shopping Experience  66
Self-Checkout Terminals as a Competitive Edge . 67
Self-Checkout Terminals Lead to Reduction in Operating
Costs  68
Adoption of Portable/Mobile Bar Code Scanners . 68
Increased Demand for Self-Service Technology . 68
Increasing Demand from Growing Markets . 69
Marked Reduction in Employee Theft  69
MARKET IMPEDIMENTS  70
High Cost of Installation . 70
Economic Conditions . 70
Lack of Interaction and Availability of Cheap Labor . 71
Security Concerns among Retailers  71
TECHNOLOGY TRENDS: SELF-CHECKOUT TERMINALS  72
HARDWARE  73
Compact Systems . 73
Cash Recycling . 73
Cashless Checkout . 73
RFID . 74
SOFTWARE  74
PRICING ANALYSIS . 75
PRICE TRENDS AND INSTALLATION COSTS . 75
WORLD MARKET FORECASTS . 76
TABLE 13 PROJECTED SELF-CHECKOUT TERMINALS MARKET BY
GEOGRAPHIC REGION, THROUGH 2015 ($ MILLIONS) . 77
FIGURE 14 PROJECTED SELF-CHECKOUT TERMINALS MARKET
BY GEOGRAPHY, 2009-2015 ($ MILLIONS) . 77
TABLE 14 PROJECTED SELF-CHECKOUT TERMINALS UNIT
SHIPMENT SALES GROWTH BY GEOGRAPHY, THROUGH 2015
(THOUSANDS)  78
FIGURE 15 PROJECTED SELF-CHECKOUT TERMINALS UNIT
SHIPMENT SALES GROWTH BY GEOGRAPHIC REGION,
THROUGH 2015 (THOUSANDS) . 78
FIGURE16 SELF-CHECKOUT TERMINALS REVENUE SHARES BY
GEOGRAPHIC REGION, 2010 (%) . 79
TABLE 15 PROJECTED MARKET IN SELF-CHECKOUT TERMINALS
BY RETAIL VERTICALS, THROUGH 2015 ($ MILLIONS)  80
FIGURE 17 SELF-CHECKOUT TERMINALS REVENUE SHARES BY
RETAIL VERTICAL, 2010 (%)  80
FIGURE 17 (CONTINUED) . 81
NORTH AMERICA  81
Market Overview . 81
Market Overview (Continued)  82
North American Market Forecasts . 83
TABLE 16 PROJECTED SELF-CHECKOUT SYSTEMS MARKET IN
NORTH AMERICA BY RETAIL VERTICAL, THROUGH 2015 ($
MILLIONS)  84
FIGURE 18 PROJECTED SELF-CHECKOUT SYSTEMS MARKET IN
NORTH AMERICA BY RETAIL VERTICAL, 2009-2015 ($ MILLIONS)  84
TABLE 17 PROJECTED SELF-CHECKOUT SYSTEMS UNIT
SHIPMENT GROWTH IN NORTH AMERICA BY RETAIL
VERTICAL, THROUGH 2015 (THOUSANDS) . 85
FIGURE 19 PROJECTED SELF-CHECKOUT SYSTEMS UNIT
SHIPMENT GROWTH IN NORTH AMERICA BY RETAIL
VERTICAL, 2009-2015 (THOUSANDS) . 85
EUROPE, THE MIDDLE EAST, AND AFRICA  86
Market Overview . 86
EMEA Market Forecasts . 87
TABLE 18 PROJECTED SELF-CHECKOUT SYSTEMS MARKET IN
THE EMEA BY RETAIL VERTICALS, THROUGH 2015 ($
MILLIONS)  88
FIGURE 20 PROJECTED SELF-CHECKOUT SYSTEMS MARKET IN
THE EMEA BY RETAIL VERTICALS, 2009-2015 ($ MILLIONS) . 89
TABLE 19 PROJECTED SELF-CHECKOUT SYSTEMS UNIT
SHIPMENT GROWTH IN THE EMEA BY RETAIL VERTICALS,
THROUGH 2015 (THOUSANDS) . 89
FIGURE 21 PROJECTED SELF-CHECKOUT SYSTEMS UNIT
SHIPMENT GROWTH IN THE EMEA BY RETAIL VERTICALS,
2009-2015 (THOUSANDS)  90
ASIA-PACIFIC . 90
Market Overview . 90
Market Overview (Continued)  91
Asia-Pacific Market Forecasts  92
TABLE 20 PROJECTED SELF-CHECKOUT SYSTEMS MARKET IN
ASIA-PACIFIC BY RETAIL VERTICALS, THROUGH 2015 ($
MILLIONS)  93
FIGURE 22 PROJECTED SELF-CHECKOUT SYSTEMS MARKET IN
ASIA-PACIFIC BY RETAIL VERTICALS, 2009-2015 ($ MILLIONS) . 94
TABLE 21 PROJECTED SELF-CHECKOUT SYSTEMS UNIT
SHIPMENT GROWTH IN ASIA-PACIFIC BY RETAIL VERTICALS,
THROUGH 2015 (THOUSANDS) . 94
FIGURE 23 PROJECTED SELF-CHECKOUT SYSTEMS UNIT
SHIPMENT GROWTH IN ASIA-PACIFIC BY RETAIL VERTICALS,
2009-2015 (THOUSANDS)  95
LATIN AMERICA  95
Market Overview . 95
Latin American Market Forecasts  96
TABLE 22 PROJECTED SELF-CHECKOUT SYSTEMS MARKET IN
LATIN AMERICA BY RETAIL VERTICALS, THROUGH 2015 ($
MILLIONS)  97
FIGURE 24 PROJECTED SELF-CHECKOUT SYSTEMS MARKET IN
LATIN AMERICA BY RETAIL VERTICALS, 2009-2015 ($ MILLIONS)  98
TABLE 23 PROJECTED SELF-CHECKOUT SYSTEMS UNIT
SHIPMENT GROWTH IN LATIN AMERICA BY RETAIL
VERTICALS, THROUGH 2015 (THOUSANDS) . 98
FIGURE 25 PROJECTED SELF-CHECKOUT SYSTEMS UNIT
SHIPMENT GROWTH IN LATIN AMERICA BY RETAIL
VERTICALS, 2009-2015 (THOUSANDS)  99
INDUSTRY STRUCTURE: SELF-CHECKOUT TERMINALS  99
COMPETITIVE ANALYSIS  99
MARKET SHARE ANALYSIS. 100
TABLE 24 COMPANY MARKET SHARES BY REVENUES IN THE
SELF-CHECKOUT TEMRINALS INDUSTRY, 2010 (%) . 101
COMPANY PROFILES  101
Fujitsu  101
Fujitsu,America . 101
Overview  102
Self-Checkout Terminals  102
IBM Corp. . 103
Overview  103
Self-Checkout Terminals  103
NCR  104
Overview  104
Self-Checkout Terminals  104
Wincor Nixdorf AG  105
Wincor Nixdorf, Inc. (U.S.)  106
Overview  106
Self-Checkout Terminals  106
OTHER KEY VENDORS . 107
ECRS Software Corp.  107
Itautec S.A.  107
Pan-Oston  108

CHAPTER FIVE: ELECTRONIC FUND TRANSFER POINT-OF-SALE TERMINALS
OVERVIEW . 109
MARKET SEGMENTATION . 110
PRODUCT SEGMENTATION . 111
PIN PAD . 111
COUNTERTOP  111
WIRELESS . 111
CONTACTLESS . 112
SIGNATURE CAPTURE . 112
UNATTENDED  112
INDUSTRY STANDARDS AND GOVERNMENT REGULATION:
EFT-POS  113
EMV: CHIP AND PIN  113
PCI  114
PCI DSS . 114
PCI PED . 114
PA-DSS. 115
CONTACTLESS SYSTEMS: STANDARDS  115
MASTERCARD POINT-OF-SALE TERMINAL SECURITY . 116
INDUSTRY CHALLENGES AND CONCERNS: EFT-POS . 117
CONCERNS OVER THE DEVELOPMENT OF NEW
STANDARDS/REGULATIONS  117
TERMINAL VULNERABILITY  118
PRICE PRESSURES AMONG VENDORS . 118
DEVELOPMENT OF NEW PAYMENT METHODS . 119
COMPETITIVE PRESSURES AMONG VENDORS  119
INACCURATE FORECASTS  119
MARKET FORCES: MARKET DRIVERS AND INHIBITORS  120
MARKET DRIVERS . 120
Regulations and Worldwide Fraud Rates . 120
Increasing Trend toward Contactless Payment: Card and
Mobile Payments  121
SPVA’s Focus on Security Will Drive Standardization
Further . 121
Emerging Markets and Increasing Trend toward Card
Payment  122
Replacement Wave and Value-Added Services  123
Faster Connectivity . 123
MARKET IMPEDIMENTS  124
Market Saturation . 125
Refurbished Units Might Impede the Growth of New
Terminals  125
Economic Conditions and Device Replacement Cycle  125
TECHNOLOGY TRENDS: EFT-POS  125
WIRELESS AND IP-ENABLED TERMINALS  126
CONTACTLESS PAYMENT THROUGH CARDS AND MOBILE
PHONES USING RFID AND NFC  126
Contactless Payment through …(Continued) . 127
PRICING ANALYSIS: EFT-POS . 128
PRICE TRENDS AND INSTALLATION COSTS . 128
WORLD MARKET FORECASTS FOR EFT-POS . 129
TABLE 25 EFT-POS TERMINALS REVENUE SHARES BY
GEOGRAPHIC REGION FOR THE ENTIRE PAYMENT INDUSTRY,
2010 (%)  129
FIGURE 26 EFT-POS TERMINALS REVENUE SHARES BY
GEOGRAPHIC REGION FOR THE ENTIRE PAYMENT INDUSTRY,
2010 (%)  129
WORLD MARKET FORECASTS … (CONTINUED) . 130
TABLE 26 PROJECTED EFT-POS TERMINALS MARKET BY
GEOGRAPHIC REGION, THROUGH 2015 ($ MILLIONS) . 131
FIGURE 27 PROJECTED EFT-POS TERMINALS MARKET BY
GEOGRAPHIC REGION, 2009-2015 ($ MILLIONS)  131
TABLE 27 PROJECTED EFT-POS TERMINALS UNIT SHIPMENT
GROWTH BY GEOGRAPHIC REGION, THROUGH 2015
(THOUSANDS)  132
FIGURE 28 PROJECTED EFT-POS TERMINALS UNIT SHIPMENT
GROWTH BY GEOGRAPHIC REGION, 2009-2015 (THOUSANDS)  132
FIGURE 29 EFT-POS TERMINALS REVENUE SHARES BY
GEOGRAPHIC REGION, 2010 (%) . 133
TABLE 28 EFT-POS TERMINALS REVENUE SHARES BY RETAIL
VERTICAL, 2010 (%) . 134
FIGURE 30 EFT-POS TERMINALS REVENUE SHARES BY RETAIL
VERTICAL, 2010 (%) . 134
NORTH AMERICA  134
Market Overview . 134
Market Overview (Continued)  135
North American Market Forecasts . 136
TABLE 29 PROJECTED EFT-POS TERMINAL MARKET IN NORTH
AMERICA BY RETAIL VERTICALS, THROUGH 2015 ($ MILLIONS) . 137
FIGURE 31 PROJECTED EFT-POS TERMINAL MARKET IN NORTH
AMERICA BY RETAIL VERTICALS, 2009-2015 ($ MILLIONS) . 137
TABLE 30 PROJECTED EFT-POS TERMINAL UNIT SHIPMENT
GROWTH IN NORTH AMERICA BY RETAIL VERTICALS,
THROUGH 2015 (THOUSANDS) . 138
FIGURE 32 PROJECTED EFT-POS TERMINAL UNIT SHIPMENT
GROWTH IN NORTH AMERICA BY RETAIL VERTICAL, 2009-2015
(THOUSANDS)  138
EUROPE, THE MIDDLE EAST, AND AFRICA  139
Market Overview . 139
EMEA Market Forecasts . 140
TABLE 31 PROJECTED EFT-POS TERMINAL MARKET IN THE
EMEA BY RETAIL VERTICALS, THROUGH 2015 ($ MILLIONS)  141
FIGURE 33 PROJECTED EFT-POS TERMINAL MARKET IN THE
EMEA BY RETAIL VERTICALS, THROUGH 2015 ($ MILLIONS)  141
TABLE 32 PROJECTED EFT-POS TERMINAL UNIT SHIPMENT
GROWTH IN THE EMEA BY RETAIL VERTICALS, THROUGH 2015
(THOUSANDS)  142
FIGURE 34 PROJECTED EFT-POS TERMINAL UNIT SHIPMENT
GROWTH IN THE EMEA BY RETAIL VERTICALS, 2009-2015
(THOUSANDS)  142
ASIA-PACIFIC . 143
Market Overview . 143
Asia-Pacific Market Forecasts  144
TABLE 33 PROJECTED EFT-POS TERMINAL MARKET IN ASIAPACIFIC
BY RETAIL VERTICALS, THROUGH 2015 ($ MILLIONS)  145
FIGURE 35 PROJECTED EFT-POS TERMINAL MARKET IN ASIAPACIFIC
BY RETAIL VERTICALS, THROUGH 2015 ($ MILLIONS)  146
TABLE 34 PROJECTED EFT-POS TERMINAL UNIT SHIPMENT
GROWTH IN ASIA-PACIFIC BY RETAIL VERTICALS, THROUGH
2015 (THOUSANDS) . 146
FIGURE 36 PROJECTED EFT-POS TERMINAL UNIT SHIPMENT
GROWTH IN ASIA-PACIFIC BY RETAIL VERTICALS, 2009-2015
(THOUSANDS)  147
LATIN AMERICA  147
Market Overview . 147
Latin American Market Forecasts  148
TABLE 35 PROJECTED EFT-POS TERMINAL MARKET IN LATIN
AMERICA BY RETAIL VERTICALS, THROUGH 2015 ($ MILLIONS) . 149
FIGURE 37 PROJECTED EFT-POS TERMINAL MARKET IN LATIN
AMERICA BY RETAIL VERTICAL, 2009-2015 ($ MILLIONS) . 150
TABLE 36 PROJECTED EFT-POS TERMINAL UNIT SHIPMENT
GROWTH IN LATIN AMERICA BY RETAIL VERTICALS, THROUGH
2015 (THOUSANDS) . 150
FIGURE 38 PROJECTED EFT-POS TERMINAL UNIT SHIPMENT
GROWTH IN LATIN AMERICA BY RETAIL VERTICALS, 2009-2015
(THOUSANDS)  151
INDUSTRY STRUCTURE: EFT-POS 151
COMPETITIVE ANALYSIS  152
MAJOR COMPANIES AND MARKET SHARES . 153
TABLE 37 COMPANY MARKET SHARES BY UNIT SHIPMENTS IN
THE EFT-POS TERMINALS INDUSTRY, 2010 (%)  153
COMPANY PROFILES  154
Hypercom Corp. . 154
Overview  154
EFT-POS Terminals Market  154
Ingenico  155
Ingenico (North America) . 155
Overview  155
EFT-POS Terminals Market  155
VeriFone . 156
Overview  156
EFT-POS Terminals Market  156
OTHER KEY VENDORS . 157
Bitel  157
CyberNet, Inc.  158
CyberNet USA . 158
Gemalto N.V. . 158
Panasonic Corp. of North America . 159
PAX Technology . 159

CHAPTER SIX: MOBILE SCANNERS
OVERVIEW . 160
OVERVIEW (CONTINUED) . 161
OVERVIEW (CONTINUED) . 162
KEY CHALLENGES AND CONCERNS . 163
CONCERN OVER CUSTOMER ACCEPTANCE . 163
INTEGRATION WITH OTHER DEVICES AND SOLUTIONS  164
ECONOMIC RECESSION COULD ACT AS A DETERRENT  165
MARKET FORCES: DRIVERS AND IMPEDIMENTS  165
MARKET DRIVERS . 165
Faster Checkout . 165
Increased Labor Productivity and Resource Utilization  166
Lower Operating Costs  167
Increase in Promotional Sales and Impulse Purchases . 168
Increasing Demand and Adoption of Self-Service Devices
Especially Self-Checkout Terminals 168
Mobile Scanners as Customer Relationship Management
Devices  169
Replacement Market Leading to Increased Product
Penetration in Western Europe . 169
MARKET IMPEDIMENTS  170
High Installation Costs . 170
Market/Economic Conditions  171
Customer/Retailer Acceptance of Mobile Scanners  171
Labor as a Deterrent . 172
New Technologies Could Hinder Growth . 173
TECHNOLOGY TRENDS: MOBILE SCANNERS . 173
INCREASED SUPPORT OF BAR CODES . 173
OPEN SOURCE ARCHITECTURE  174
ADVERTISEMENTS AND PROMOTIONS . 174
PAYMENT AT THE POD  174
PRICING ANALYSIS . 175
PRICE TRENDS AND INSTALLATION COSTS . 175
WORLD MARKET FORECASTS . 176
TABLE 38 PROJECTED MOBILE SELF-SCANNERS MARKET BY
GEOGRAPHIC REGION, THROUGH 2015 ($ MILLIONS) . 177
FIGURE 39 PROJECTED MOBILE SELF-SCANNERS MARKET BY
GEOGRAPHIC REGION, 2009-2015 ($ MILLIONS)  177
TABLE 39 PROJECTED MOBILE SELF-SCANNERS UNIT SHIPMENT
SALES GROWTH BY GEOGRAPHIC REGION, THROUGH 2015
(THOUSANDS)  178
FIGURE 40 PROJECTED MOBILE SELF-SCANNERS UNIT
SHIPMENT SALES GROWTH BY GEOGRAPHIC REGION, 2009-
2015 (THOUSANDS) . 178
FIGURE 41 MOBILE SCANNERS REVENUE SHARES BY
GEOGRAPHIC REGION, 2010 (%) . 179
TABLE 40 PROJECTED MARKET IN MOBILE SELF-SCANNERS BY
RETAIL VERTICALS, THROUGH 2015 ($ MILLIONS)  179
FIGURE 42 MOBILE SCANNERS REVENUE SHARES BY RETAIL
VERTICALS, 2010 (%) . 180
FIGURE 43 MOBILE SCANNERS REVENUE SHARES BY RETAIL
VERTICALS, 2015 (%) . 180
FIGURE 43 (CONTINUED) . 181
NORTH AMERICA  181
Market Overview . 181
North American Market Forecasts . 182
North American … (Continued) . 183
TABLE 41 PROJECTED MOBILE SCANNERS UNIT SHIPMENT
GROWTH IN NORTH AMERICA BY RETAIL VERTICALS,
THROUGH 2015 (THOUSANDS) . 184
FIGURE 44 PROJECTED MOBILE SCANNERS UNIT SHIPMENT
GROWTH IN NORTH AMERICA BY RETAIL VERTICALS, 2009-2015
(THOUSANDS)  184
TABLE 42 PROJECTED MOBILE SCANNERS MARKET IN NORTH
AMERICA BY RETAIL VERTICALS, THROUGH 2015 ($ MILLIONS) . 185
FIGURE 45 PROJECTED MOBILE SCANNERS SALES GROWTH IN
NORTH AMERICA BY RETAIL VERTICALS, 2009-2015 ($
MILLIONS)  185
EUROPE, THE MIDDLE EAST, AND AFRICA  186
Market Overview . 186
EMEA Market Forecasts . 187
EMEA Market Forecasts (Continued) . 188
TABLE 43 PROJECTED MOBILE SCANNERS UNIT SHIPMENT
GROWTH IN THE EMEA BY RETAIL VERTICALS, THROUGH 2015
(THOUSANDS)  189
FIGURE 46 PROJECTED MOBILE SCANNERS UNIT SHIPMENT
GROWTH IN THE EMEA BY RETAIL VERTICALS, 2009-2015
(THOUSANDS)  189
TABLE 44 PROJECTED MOBILE SCANNERS MARKET IN THE EMEA
BY RETAIL VERTICALS, THROUGH 2015 ($ MILLIONS)  190
FIGURE 47 PROJECTED MOBILE SCANNERS MARKET IN THE
EMEA BY RETAIL VERTICAL, 2009-2015 ($ MILLIONS)  190
ASIA-PACIFIC AND LATIN AMERICA. 191
Market Overview . 191
Asia-Pacific and Latin America Market Forecasts  192
Asia-Pacific and … (Continued) . 193
TABLE 45 PROJECTED MOBILE SCANNERS UNIT SHIPMENT
GROWTH IN ASIA-PACIFIC AND LATIN AMERICA BY RETAIL
VERTICALS, THROUGH 2015 (THOUSANDS) . 194
FIGURE 48 PROJECTED MOBILE SCANNERS UNIT SHIPMENT
GROWTH IN ASIA-PACIFIC AND LATIN AMERICA BY RETAIL
VERTICALS, 2009-2015 (THOUSANDS)  194
TABLE 46 PROJECTED MOBILE SCANNERS MARKET IN ASIAPACIFIC
AND LATIN AMERICA BY RETAIL VERTICALS,
THROUGH 2015 ($ MILLIONS) . 195
FIGURE 49 PROJECTED MOBILE SCANNERS SALES GROWTH IN
ASIA-PACIFIC AND LATIN AMERICA BY RETAIL VERTICALS,
2009-2015 ($ MILLIONS)  195
MOBILE SCANNERS: INDUSTRY STRUCTURE . 195
COMPETITIVE ANALYSIS  196
MARKET SHARE ANALYSIS. 197
TABLE 47 COMPANY MARKET SHARES BY REVENUES IN THE
MOBILE SELF-SCANNERS INDUSTRY, 2010 (%) . 197
COMPANY PROFILES  197
Datalogic S.p.A. . 197
Overview  198
Mobile Scanning Devices  198
Motorola . 199
Overview  199
Mobile Scanning Devices  199
Wincor Nixdorf International GmbH  200
Overview  200
Mobile Scanning Devices  200
CUSTOMER-FACING RETAIL TECHNOLOGIES IN THE PILOT
PHASE . 201
SMART CARTS  201
KEY CHALLENGES AND CONCERNS . 202
GROWTH DRIVERS . 203
CONCLUSION  204