This report analyzes the worldwide markets for Digital Cameras in Thousand Units by the following Resolution Types - Less than or equal to 2 Mega Pixel, More than 2 Mega Pixel and Less than 5 Mega Pixel, and Above 5 Mega Pixel. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 74 companies including many key and niche players such as Canon, Inc., Casio Computer Co. Ltd., Eastman Kodak Company, Fujifilm Corporation, Hewlett-Packard Company, JVC KENWOOD Corporation, Leica Camera AG,  Nikon Corporation, Olympus Corporation, Panasonic Corporation, Polaroid Corporation, Ricoh Company Ltd., Pentax Ricoh Imaging Americas Corporation, Sakar International, Inc., Samsung Group, Seiko Epson Corporation, Sigma Corp, and Sony Corporation. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

TABLE OF CONTENTS

DIGITAL CAMERAS									MCP-1051
A GLOBAL STRATEGIC BUSINESS REPORT


                                           CONTENTS


 I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
      Study Reliability and Reporting Limitations                       I-1
      Disclaimers                                                       I-2
      Data Interpretation & Reporting Level                             I-3
       Quantitative Techniques & Analytics                              I-3
      Product Definitions and Scope of Study                            I-3
       1. < or = 2 MP                                                   I-3
       2. >2 MP - 5 MP                                                  I-3
       3. 5 MP and Above                                                I-3


 II. EXECUTIVE SUMMARY

  1. INDUSTRY OVERVIEW                                                  II-1
      Market Overview                                                   II-1
      2007-2009 Recession in Retrospect                                 II-1
      Impact of Europe’s Debt Crisis: A Review                          II-1
      Digital SLR Cameras - Favorable Prospects                         II-2
       Developed Regions Exhibit Mature Conditions                      II-3
      Competitive Landscape                                             II-4
       Table 1: Leading Manufacturers in the Global Digital Camera
       Market (2010): Percentage Share Breakdown of Unit Shipments
       for Canon, Sony, Nikon, Kodak, Panasonic, Olympus, FUJIFILM
       Holdings, Casio Computer, Hewlett-Packard, and Others
       (includes corresponding Graph/Chart)                             II-4

       Table 2: Leading Manufacturers in the Global Digital
       Single-Lens Reflex Camera Market (2010E): Percentage Share
       Breakdown of Unit Shipments for Canon, Nikon, Pentax, Sony,
       Olympus, Panasonic, and Others (includes corresponding
       Graph/Chart)                                                     II-4

  2. MARKET DYNAMICS                                                    II-5
      Convenience and Capabilities Favor Adoption                       II-5
      Consumer Buying Pattern Influences Sales                          II-5
      Camera Phones Grab Share of Low-End Standalone Digital Cameras    II-5
      Product Innovations & Enhancements - Order of the Day             II-6
       Manufacturers Focus on Adding Advanced Capabilities to Cameras   II-6
        Multi-Processing Abilities                                      II-7
        Advanced Image Sensors and Stabilization Features               II-7
        Touch Screen                                                    II-7
        Wide Dynamic Range                                              II-7
        Face Detection Technology                                       II-7
        Ultra-Wide Angle Lens                                           II-8
        High-Definition Quality                                         II-8
      Technological Trends in the Industry                              II-8
      Digital Cameras Transform Professional Imaging Market             II-9
      Market for Replacement Cameras                                    II-10
      Film Cameras Not Yet Out                                          II-10
      Industry Trends                                                   II-10
       Demographics                                                     II-10
      Issues and Challenges                                             II-11
       Lower the Pixel, Poorer the Quality                              II-11
       The Other End of the Spectrum                                    II-11
       Factors Hindering Growth in Digital Camera Market                II-12

  3. DIGITAL CAMERA: AN INTRODUCTION                                    II-13
      Evolution of Digital Cameras                                      II-13
       Introduction                                                     II-13
       Working                                                          II-13
       Pixels                                                           II-13
       Memory                                                           II-14
        SmartMedia                                                      II-14
        CompactFlash                                                    II-15
         Table 3: Image Storing Capacity of Memory Cards                II-15
        Memory Stick                                                    II-15
        Hard Disk                                                       II-15
        Floppy Disk                                                     II-15
        In-built Memory                                                 II-15
       Lens                                                             II-15
        Optical-Zoom Lenses                                             II-15
        Fixed-Focus and Fixed-Zoom Lenses                               II-16
        Digital-Zoom Lenses                                             II-16
       Batteries                                                        II-16
       Sensor Technology                                                II-16
        CMOS Sensors                                                    II-16
        CCD Sensors                                                     II-16
       Interface                                                        II-16
        Flow Diagram                                                    II-17
        Serial Connection                                               II-17
        Flash Memory Slots                                              II-17
        Floppy Disk                                                     II-17
        USB connection                                                  II-17
       Printing of Photographs                                          II-17
       Noise                                                            II-17
      Digital Cameras: Pros and Cons                                    II-18
       Pros                                                             II-18
       Cons                                                             II-18
      Digital Cameras Vs Conventional Cameras                           II-18
      Application                                                       II-19
       Education                                                        II-19
       Advertising and Graphic Art Designers                            II-19
       Web Publishing                                                   II-19
       Microscopy                                                       II-19
       Photojournalism                                                  II-19
       Identification and Badging                                       II-20
       Vacation and Entertainment                                       II-20
       Usage By Law Enforcement Authorities                             II-20
      Technology                                                        II-20
       Pooling Resources - A Way to Conquer                             II-20

  4. PRODUCT INTRODUCTIONS/INNOVATIONS                                  II-21
      Nikon Launches COOLPIX P100 Digital Camera                        II-21
      Panasonic Introduces New Array of HD Camcorders and Digital
       Cameras                                                          II-21
      Fujifilm Canada Launches New Range of Digital Cameras             II-21
      Samsung Launches TL500 and TL350 Digital Cameras                  II-22
      Samsung Introduces ST5500 and ST5500 Digital Cameras              II-23
      Sony Unveils Two Novel Digital Cameras                            II-23
      Samsung Introduces NX10 Camera                                    II-23
      HP Launches New Range of Camcorders and Cameras                   II-24
      Sony Launches DSC-TX7 and DSC-HX5V Digital Cameras                II-24
      Olympus Launches New Range of Stylus Cameras                      II-24
      Samsung Unveils the WB650 Digital Camera                          II-25
      Panasonic Introduces Lumix DMC-FX75 Digital Camera                II-25
      CorDEX Instruments Launches Centurion XPC Explosion-Proof
       Digital Camera                                                   II-25
      Pentax Rolls Out New Range of Digital Cameras                     II-25
      Nikon India Introduces Eight New Models of Digital Cameras        II-26
      Sony Launches Cyber-shot Digital Still Cameras                    II-26
      Sony to Roll Out New DSLR Camera                                  II-26
      Canon Unveils EOS Rebel T2i Digital SLR Camera                    II-26
      Canon USA Introduces Four New PowerShot Digital Cameras           II-26
      Nikon to Launch Four New Compact Digital Cameras                  II-26
      Fujifilm Rolls Out New Touch-Panel Digital Cameras                II-27
      Canon USA Introduces New Features for Digital Cameras             II-27
      Panasonic Unveils Lumix DMC-F3 Digital Camera                     II-27
      ViewPlus Launches Lumiere 4K x 2K 60 FPS Digital Camera System    II-27
      Exemode Introduces Exemode SQ28m Pocket-Size Digital Camera       II-28
      Fujifilm India Rolls Out FFinePix F70EXR Digital Camera           II-28
      Ricoh Launches Slide-In Lens-Sensor Digital Camera                II-28
      Fresco Logic and Point Grey Roll Out SuperSpeed USB-Based
       Digital Video Camera                                             II-28
      Panasonic Canada Unveils New LUMIX DMC-GF1 Digital Camera         II-28
      Fujifilm to Introduce the First 3D Digital Camera                 II-29
      Pentax Unveils Pentax Optio W80 Digital Camera                    II-29
      KYE Systems Unveils digital Cameras and Digital Video Camcorders  II-29
      Olympus to Introduce Olympus Pen E-P1 Interchangeable Lens
       Digital Camera                                                   II-29
      Genius Introduces G-Shot HD520 Digital Video Camera               II-29
      Canon Unveils PowerShot Digital Cameras                           II-30
      Canon Introduces EOS Rebel T1i Digital SLR Camera                 II-30
      Sony Unveils DSC-T90 Digital Camera                               II-30
      Sony Rolls Out New Digital Still Camera Range                     II-31
      Samsung Electronics America Unveils Two Compact Digital Cameras   II-31
      Fujifilm Unveils FinePix Z30 Digital Camera                       II-31
      Panasonic to Introduce Compact Digital Cameras in Lumix Range     II-31
      Polaroid Rolls Out PoGo Instant Digital Camera                    II-32
      Eastman Kodak Introduces KODAK EASYSHARE Z915 Camera              II-32
      Nikon Introduces the D500 Digital SLR Camera                      II-32
      Fujifilm Unveils FinePix F200EXR Digital Camera                   II-32
      Canon Unveils EOS 7D Digital SLR Camera                           II-33
      Fujifilm to Introduce the First 3D Digital Camera                 II-33
      Fujifilm Rolls Out A170 and A220 Digital Cameras                  II-33
      Samsung Unveils NX Series Hybrid Digital Cameras                  II-33
      Genius Introduces G-Shot V1200 Digital Camera                     II-33
      ARRI Unveils New Range of Digital Cameras                         II-34
      Point Grey Research Unveils the FMVU-13S2C Camera                 II-34
      Samsung Introduces the HZ25W Digital Camera                       II-34
      Basler Vision Unveils Four 120-Fps VGA Digital Cameras            II-35
      Canon Introduces 23 SMART Digital Cameras and Camcorders          II-35
      Samsung Rolls Out Dual-Screen TL220, TL225 and Wireless CL65      II-35
      Panasonic Unveils DMC-FS15 and DMC-FS7                            II-36
      Panasonic Introduces DMC-LS85 Digital Camera                      II-36
      Arecont Vision Launches H.264 MegaDome™ Camera                    II-36
      Canon Unveils PowerShot A480 Compact Camera                       II-37
      Panasonic Rolls Out DMC-FS6 Camera                                II-37
      Sony Launches DSC-W220 Camera                                     II-37
      Sony Introduces DSC-S950 Cyber-shot Camera                        II-37
      Casio to Unveil High Speed EXILIM Digital Cameras                 II-37
      Polaroid and ZINK Imaging Introduce Polaroid PoGo™ Instant
       Digital Camera                                                   II-38
      Olympus Unveils Stylus 550WP Compact Camera                       II-38
      Olympus Introduces SP-590UZ Digital Camera                        II-38
      Olympus Launches Stylus TOUGH-8000 and TOUGH-6000 Compact Cameras II-38
      Olympus Rolls Out FE-45, FE30-10, and FE-5000 Models              II-38
      Samsung Unveils SL420, SL102, HZ10W, and TL100 Cameras            II-39
      Olympus Introduces FE-3000, FE-3010, and FE-5010                  II-39
      Pentax Rolls Out Optio E70 and P70                                II-39
      Kodak Canada Introduces Z980, EASYSHARE M380 & EASYSHARE M340
       Models                                                           II-40
      Nikon India Unveils D3X Digital Camera                            II-40
      Canon Launches PowerShot SX1 IS Camera                            II-40
      Casio Computer Rolls Out New Digital Cameras                      II-40
      Sony Launches Cyber-shot DSC-G3 Digital Still Camera              II-40
      Polaroid Unveils Polaroid PoGo™ Instant Digital Camera            II-41
      Sakar Launches Vivitar Cameras & Digital SLR Lens Series          II-41
      Digital Blue Launches U-Turn Digital Camera and NightVision
       Digital Video Camera                                             II-41

  5. PRODUCT INTRODUCTIONS/INNOVATIONS - A HISTORIC PERSPECTIVE BUILDER II-42
      Nikon Corporation Launches COOLPIX P80                            II-42
      Nikon Introduces COOLPIX S52c and S52 Digital Cameras             II-42
      Nikon Rolls Out D60 SLR Camera                                    II-42
      Nikon Unveils COOLPIX P60 Digital Camera                          II-42
      Nikon Launches COOLPIX S600 Digital Camera                        II-43
      Nikon Corporation Introduces New Digital Camera                   II-43
      Nikon Rolls Out COOLPIX S520 Digital Camera                       II-43
      Nikon Launches COOLPIX S210 Digital Camera                        II-43
      Nikon Introduces Compact Digital Cameras                          II-43
      Olympus to Launch Smallest Digital Camera                         II-44
      Sony Launches New Cyber-Shot Digital Cameras                      II-44
      Argus Camera Unveils Clip-On Digital Cameras                      II-44
      PENTAX Introduces SDM Lens for PENTAX Digital SLR Cameras         II-44
      PENTAX Launches PENTAX Optio W60 Compact Digital Camera           II-45
      PENTAX Rolls out PENTAX Optio V20 Digital Camera                  II-45
      PENTAX Introduces New Models of Compact Camera                    II-45
      Nikon Europe Unveils Nikon D3x D-SLR Camera                       II-45
      Takara Tomy Introduces TOMY xiao™ TIP-521 Digital Camera          II-46
      Olympus Rolls Out E-30 DSLR Camera                                II-46
      DALSA to Unveil Genie M1600, Genie C1600, and Spyder3 Color
       Camera                                                           II-46
      BenQ Launches BenQ E1050t Digital Camera                          II-46
      Sigma Introduces DP2 Camera                                       II-46
      Aptina Imaging Launches CMOS Image Sensor                         II-47
      Chris Cheesman Leica to Introduce S-System of Digital Camera      II-47
      Sigma Launches SD15 D-SLR Camera                                  II-47
      Pentax Unveils Km D-SLR Camera                                    II-47
      Leica Camera Introduces LEICA D-LUX 4                             II-47
      Casio Rolls Out Exilim EX-FH20                                    II-48
      Leica Unveils M8.2                                                II-48
      Samsung Launches NV24 Digital Camera                              II-48
      Sony Introduces Cyber-Shot® DSC-T500 Compact Camera               II-48
      Nikon Launches Eye-Fi Connected Nikon D90 Digital SLR Camera      II-49
      Canon Launches PowerShot A1000 IS, A2000, A720 IS, and E1
       Compact Cameras                                                  II-49
      Canon Unveils PowerShot SX110 IS                                  II-49
      Olympus Introduces Mju 1050SW Digital Camera                      II-49
      Olympus Launches Mju 1040 Compact Digital Camera                  II-49
      Olympus Unveils SP-565 UZ Camera                                  II-50
      Olympus Rolls Out FE-20 Digital Compact Cameras                   II-50
      Fujifilm Introduces FinePix J150W, J120, J110W, and J100
       Compact Cameras                                                  II-50
      Casio Launches EX-Z85, EX-Z250, and EX-Z300 Cameras               II-50
      Canon Introduces PowerShot SX10 IS Digital Camera                 II-50
      Sanyo Launches Xacti VPC-HD 1010 Digital Camera                   II-51
      Vision Research Introduces Phantom® V12.1 Camera                  II-51
      Panasonic Launches Interchangeable Lenses                         II-51
      Canon to Launch New Digital Cameras                               II-51
      Panasonic Rolls Out DMC-FZ28 Digital Camera                       II-52
      Nikon to Roll Out Five New Digital Cameras                        II-52
      Panasonic Launches LUMIX DMC-LX3 Digital Camera                   II-52
      Sanyo Introduces VPC-CG9 Camera in Middle East                    II-52
      Samsung Unveils Four Digital Camera Models                        II-52
      Kodak Launches KODAK EASYSHARE Z1015 IS Digital Camera            II-53
      Ricoh to Introduce GX200 Compact Digital Camera                   II-53
      Samsung Launches i8 Digital Camera                                II-53
      Sanyo Canada Introduces SANYO Xacti VPC-E2                        II-53
      SeaLife Introduces DC800 8-Megapixel Camera                       II-53
      Canon Introduces Canon CR-1 Non-Mydriatic Digital Retinal
       Camera 1                                                         II-54
      Panasonic to Launch Lumix DMC-FX500 Cameras                       II-54
      Kodak Introduces M763 and M863 Cameras                            II-54
      Canon to Launch EOS 450D Cameras                                  II-54
      Samsung Unveils NV, I, L and S series of Digital Still Cameras    II-54
      General Imaging to Launch Next Generation Digital Cameras         II-55
      Panasonic Launches DMC-FS20 and DMC-FS5 Digital Cameras           II-55
      Panasonic Launches DMC- LZ8 and DMC-LZ10 Cameras                  II-55
      Casio Unveils Compact Cameras                                     II-55
      Olympus Introduces mju 1060 Digital Compact Camera                II-56
      Olympus Launches FE-360 and FE-370 Digital Cameras                II-56
      Fujifilm Introduces FinePix S2000HD Digital Camera                II-56
      Fujifilm Rolls Out FinePix F60fd                                  II-56
      PENTAX UK Introduces PENTAX Optio E60 Digital Camera              II-56
      Pentax UK Unveils Optio M60 Camera                                II-57
      SANYO Electric Launches DMX-HD800 Camera                          II-57
      Panasonic Unveils FX37 Digital Camera                             II-57
      Panasonic Launches Lumix DMC-FX 150 Camera                        II-57
      Samsung Cameras Rolls Out S1070 Compact Camera                    II-58
      Samsung Introduces NV100HD Digital Camera                         II-58
      Intergraph Unveils RMK D™ Digital Camera                          II-58
      Ricoh Rolls Out GX200 Digital Camera                              II-58
      Canon Introduces EOS 1000D DSLR Camera                            II-58
      Fujifilm Unveils A850 Digital Camera                              II-59
      Fujifilm Rolls Out FinePix Z200fd Digital Camera                  II-59
      Olympus Unveils E-520 DSLR Camera                                 II-59
      CASIO Computer Launches EX-Z1200 Digital Camera                   II-59
      CASIO Computer Introduces EX-Z1050 Digital Camera                 II-60
      Casio Computer Rolls Out EX-Z75 Digital Camera                    II-60
      Casio Computer Introduces EX-V7 Camera                            II-60
      Pentax Unveils K20D Digital SLR                                   II-60
      Panasonic Launches Lumix DMC-TZ50 Digital Camera                  II-60
      Casio Introduces EX-9 Digital Camera                              II-61
      Sony to Introduce DSLR-A200 Camera                                II-61
      Kodak Unveils New Series of Digital Cameras                       II-61
      Casio to Launch EXILIM® Digital Cameras                           II-61
      Xias Unveils DCS-1260 and DCS 860 Digital Cameras                 II-62
      Samsung to Introduce GX-20 DSLR Camera                            II-62
      Sony Launches Twirl N' Take Digital Camera                        II-63
      TOMY Company and ZINK Imaging Introduce xiao™ TIP-521             II-63
      Samsung Launches L-Series and S-Series Models                     II-63
      Canon India Launches IXUS 870 IS Digital Camera                   II-63
      Leica to Unveil LEICA D-LUX 4 Titanium Digital Camera             II-64
      SANYO Electric Launches DMX-HD1010 Compact Digital Camera         II-64
      SANYO Electric Rolls Out DMX-CA8 Camera                           II-64
      SANYO Electric Launches DMX-CG9 Digital Camera                    II-64
      Olympus Introduces Micro Four Thirds Camera                       II-64
      General Imaging Introduces GE Cameras                             II-64
      KODAK Introduces KODAK EASYSHARE M1093 IS Digital Camera          II-65
      KODAK Launches KODAK KAC-05020 Image Sensor                       II-65
      KODAK Unveils KODAK EASYSHARE Z1012 IS Zoom Digital Camera        II-65
      Panasonic Rolls Out DMC-G1 Optical Camera                         II-65
      Sigma Introduces Sigma DP1 Compact Digital Camera                 II-66
      Ricoh Unveils R10 Digital Camera                                  II-66
      Ricoh Rolls Out GX200 Digital Camera                              II-66
      Ricoh Launches the G600 Digital Camera                            II-66
      Ricoh Introduces the R8 Digital Camera                            II-67
      Ricoh Unveils R50 Digital Camera                                  II-67
      PENTAX Imaging Rolls Out K2000 Digital SLR System                 II-67
      PENTAX Imaging Launches Optio E60 Digital Camera                  II-67
      Eastman Kodak Introduces KODAK KAI-02150 CCD Image Sensor         II-68
      Kodak Bags Orders from Professional Camera Manufacturers          II-68
      Kodak Unveils the new EASYSHARE C653 Zoom Digital Camera          II-69
      Kodak Introduces New Single Use Stylish Camera                    II-69
      Sanyo Rolls Out World’s First Digital Waterproof Movie Camera     II-69
      Ricoh Introduces Caplio GX100 Digital Camera                      II-69
      Ricoh Launches World’s Slimmest Digital Camera Caplio R6          II-69
      Olympus Releases E-410 Digital SLR Camera                         II-70
      Canon Unveils IXUS 950 IS Digital Camera                          II-70
      DXG USA Announces the Launch of DXG-711 7mp Digital Camera        II-70
      Panasonic Launches 12.2 Mega pixel Digital Camera, LUMIX DMC-
       FX100                                                            II-70
      Vivitar ViviCam Introduces Underwater Camera 6200W                II-71
      BenQ Launches Ultra Slim Range of Digital Cameras                 II-71
      Cannon Launches Two New Camera Variants                           II-71
      Panasonic Launches Lumix DMC-FX30 Still Camera                    II-72
      Lumenera Unveils CCD Camera Range for Scientific/ Industrial
       Applications                                                     II-72
      Vision Research Introduces Phantom® Brand Digital High-speed
       Cameras                                                          II-72
      Dalsa Expands HM Series Digital Cameras Product Line              II-72
      Sony Launches T-series Cyber-shot Digital Cameras                 II-73
      Nikon Rolls Out Latest D40x SLR Camera                            II-73
      PENTAX Launches 7.1-megapixel Optio E30 Digital Camera            II-73
      Nikon Rolls Out High-Caliber COOLPIX S500 Camera                  II-74
      PENTAX Introduces Optio W30 and Optio A30 Digital Cameras         II-74
      Nikon Introduces New COOLPIX Digital Camera Models                II-74
      Canon Unveils New PowerShot Models                                II-75
      Panasonic Launches New Lumix and FX Digital Cameras               II-75
      Sony Expands Cyber-shot Series                                    II-76
      Kodak Launches New Models of EASYSHARE Digital Cameras            II-76
      Fujifilm Unveils FinePix F40fd                                    II-77
      Sigma Corporation Releases DPI Compact Digital Camera             II-77
      Vivitar to Launch Vivicam 7399                                    II-77
      Panasonic Launches Lumix DMC-FS2                                  II-77
      Kodak Extends Product Portfolio with EASY SHARE Digital Cameras   II-77
      Casio Unveils EX-Z1200                                            II-78
      Panasonic Releases 11 Models of the LUMIX Range in the Middle
       East                                                             II-78

  6. RECENT INDUSTRY ACTIVITY                                           II-79
      Samsung Digital Imaging to Merge with Samsung Electronics         II-79
      Nikon Invests in Notion VTec Berhad                               II-79
      Canon Opens New Digital Camera Production Plant in Nagasaki       II-79
      JVC Kenwood to Acquire Pentax Brand from Hoya                     II-79
      Casio to Commence Operations of Italian Unit                      II-80
      Samsung Pre-Loads Wi-Fi Software of Boingo on Novel Digital
       Camera                                                           II-80
      Hilco Consumer Capital and Gordon Brothers Acquires Assets of
       Polaroid®                                                        II-80
      Eastman Kodak Supplies Leica Camera with CCD Image Sensor for
       Leica M9                                                         II-80

  7. STRATEGIC CORPORATE DEVELOPMENTS - A HISTORIC PERSPECTIVE BUILDER  II-81
      Sakar Acquires Vivitar Brand and Associated IP                    II-81
      Nikon and Hewlett-Packard Develop New Digital Imaging System      II-81
      Eye-Fi and Evernote Enter into Partnership                        II-81
      Point Grey Research Joins Cognex’s Acquisition Alliance Program   II-81
      Nikon and Microsoft Sign Cross-Licensing Agreement                II-82
      Samsung Techwin to Start Samsung Digital Imaging                  II-82
      Fujitsu Enters into Agreement with Siemens                        II-82
      Nikon India to Expand Retail Footprint                            II-82
      Intel in Joint Venture with Francisco Partners and ST
       Microelectronics                                                 II-82
      Tessera Technologies to Purchase FotoNation                       II-83
      Canon to Acquire Stake in Hitachi Displays                        II-83
      Audiovox Purchases A/V Business of Thomson                        II-83
      LEICA Signs Agreement with Jenoptik's Digital Imaging Business
       Division                                                         II-83
      Hoya and Microsoft Ink Agreement                                  II-84
      Sigma Takes Over Foveon                                           II-84
      Kanazawa Murata Manufacturing Buys Digital Camera Production
       Works                                                            II-84
      Vision Research, Panavision, and Abel Cine Tech Enter into
       Agreement                                                        II-84
      Canon to Establish New Facility                                   II-85
      Casio Computer Establishes New Subsidiary in Russia               II-85
      Casio Computer Expands Business                                   II-85
      Olympus Imaging Signs Agreement with Matsushita Electric
       Industrial                                                       II-85
      WYNIT Signs Agreement with PENTAX                                 II-86
      Canon Acquires Stake in Tokki                                     II-86
      Inficon Acquires Sigma Instruments                                II-86
      Divx Buys Mainconcept AG                                          II-87
      Audiovox Acquires Thomson's Audio Video Business                  II-87
      Samsung Buys TransChip Israel                                     II-87
      Asustek to Acquire Stake in Ability Enterprise                    II-87
      Syntax-Brillian Sells its LCoS Business to Compound Photonics     II-87
      Kodak ends Partnership with Chinese Giant Lucky Film Company      II-88
      Hoya Acquires Pentax                                              II-88
      Jenoptik Acquires the Remaining Stake in Sinar                    II-88
      Ability Inks Agreement to Take Over BenQ's Digital Camera
       Operations                                                       II-88
      Sears and Kmart Sign Contract to Retail GE Brand Cameras          II-89
      Olympus Opens First Store in India                                II-89
      Samsung Begins Operation of Tianjin Plant in China                II-89
      GE and General Imaging Sign Contract                              II-89
      Vision Research Enters into Partnership with Abel Cine Tech       II-89
      Samsung Drops Digimax Brand                                       II-90
      Leica Camera Acquires Majority Stake of Sinar                     II-90
      Panavision International Takes Over Plus8digital                  II-90
      Syntax-Brillian Acquires Vivitar                                  II-90
      Hon Hai Takes Over Premier Image                                  II-91
      Motorola Acquires BenQ Denmark                                    II-91
      Jenoptik Inks Digital Camera Supply Agreement                     II-91
      HCL Signs Distribution Pact with Casio India                      II-91
      Iseemedia Inks Licensing Agreement for Photo Stitching Software   II-92
      Kodak Inks Production and Distribution Agreement with Flextronics II-92
      Vision Research Receives Contract for High-speed Digital Cameras  II-92
      Casio Establishes New Subsidiary in the Netherlands               II-93
      Casio Computer Forms Casio Scandinavia AS                         II-93
      Casio Establishes New Subsidiary in Spain                         II-93
      Samsung Opens Digital Camera Manufacturing Facility outside Asia  II-93
      Nikon’s New Fully Owned Subsidiary in Seoul Goes Onstream         II-94
      Samsung to Invest Substantially in Mainland China                 II-94

  8. FOCUS ON SELECT GLOBAL PLAYERS                                     II-95
      Canon, Inc. (Japan)                                               II-95
      Casio Computer Co., Ltd (Japan)                                   II-95
      Eastman Kodak Company (US)                                        II-95
      Fujifilm Corporation (Japan)                                      II-96
      Hewlett-Packard Company (US)                                      II-96
      JVC KENWOOD Corporation (Japan)                                   II-97
      Leica Camera AG (Germany)                                         II-97
      Nikon Corporation (Japan)                                         II-97
      Olympus Corporation (Japan)                                       II-98
      Panasonic Corporation (Japan)                                     II-98
      Polaroid Corporation (US)                                         II-98
      Ricoh Company Ltd (Japan)                                         II-99
       Pentax Ricoh Imaging Americas Corporation (US)                   II-99
      Sakar International, Inc. (US)                                    II-99
      Samsung Group (South Korea)                                       II-100
      Seiko Epson Corporation (Japan)                                   II-100
      Sigma Corp (Japan)                                                II-100
      Sony Corporation (Japan)                                          II-100

  9. GLOBAL MARKET PERSPECTIVE                                          II-101
      Table 4: World Recent Past, Current & Future Analysis for
      Digital Cameras by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), and Rest of World
      Markets Independently Analyzed with Annual Sales Figures in
      Thousand Units for Years 2009 through 2017 (includes
      corresponding Graph/Chart)                                        II-101

      Table 5: World Historic Review for Digital Cameras by
      Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan) and Rest of World Markets Independently
      Analyzed with Annual Sales Figures in Thousand Units for Years
      2003 through 2008 (includes corresponding Graph/Chart)            II-102

      Table 6: World 15-Year Perspective for Digital Cameras by
      Geographic Region - Percentage Breakdown of Volume Sales for
      US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and
      Rest of World Markets for Years 2003, 2011 & 2017 (includes
      corresponding Graph/Chart)                                        II-103

      Table 7: World Historic Review for < or = 2 MP Digital Cameras
      by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), and Rest of World Markets Independently
      Analyzed with Annual Sales Figures in Thousand Units for Years
      2003 through 2008 (includes corresponding Graph/Chart)            II-104

      Table 8: World Recent Past, Current & Future Analysis for >2
      MP - 5 MP Digital Cameras by Geographic Region - US, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan), and Rest of
      World Markets Independently Analyzed with Annual Sales Figures
      in Thousand Units for Years 2009 through 2017                     II-105

      Table 9: World Historic Review for >2 MP - 5 MP Digital
      Cameras by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan) and Rest of World Markets
      Independently Analyzed with Annual Sales Figures in Thousand
      Units for Years 2003 through 2008 (includes corresponding
      Graph/Chart)                                                      II-106

      Table 10: World Recent Past, Current & Future Analysis for
      Above 5 MP Digital Cameras by Geographic Region - US, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan), and Rest of
      World Markets Independently Analyzed with Annual Sales Figures
      in Thousand Units for Years 2009 through 2017 (includes
      corresponding Graph/Chart)                                        II-107

      Table 11: World Historic Review for Above 5 MP Digital Cameras
      by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan) and Rest of World Markets Independently
      Analyzed with Annual Sales Figures in Thousand Units for Years
      2003 through 2008 (includes corresponding Graph/Chart)            II-108

      Table 12: World 15-Year Perspective for Above 5 MP Digital
      Cameras by Geographic Region - Percentage Breakdown of Volume
      Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
      Japan), and Rest of World Markets for Years 2003, 2011 & 2017
      (includes corresponding Graph/Chart)                              II-109


 III. MARKET

  1. THE UNITED STATES                                                  III-1
      A.Market Analysis                                                 III-1
        Outlook                                                         III-1
        Market Overview                                                 III-1
         Trends in Brief                                                III-1
        Consumer Electronics: Growth Opportunities Despite Rising
         Penetration Levels                                             III-2
          Table 13: % of Households Possessing DSLR in the US
          (2009): Breakdown by Income Level                             III-2
        Decreasing Prices Trigger Volume Sales Growth                   III-2
        Demand for Digital SLR Cameras Jumps                            III-2
          Table 14: Key Factors Contributing to Consumer Purchase of
           Digital Cameras                                              III-2
        Rising Demand for High Resolution Digital Cameras               III-3
        Women Take the Lead                                             III-3
        Drug Stores - A Small Yet Significant Distribution Channel      III-3
         Camera Phones: Eating into Digital Camera Share                III-4
         Competitive Landscape                                          III-4
          Table 15: Leading Players in the US Digital Cameras Market
          (2007): Percentage Share Breakdown of Shipments for Canon,
          Sony, Eastman Kodak, Nikon, Olympus, and Others (includes
          corresponding Graph/Chart)                                    III-4
      B.Market Analytics                                                III-5
        Table 16: US Recent Past, Current & Future Analysis for
        Digital Cameras by Product Segment - < or = 2 MP Digital
        Cameras, >2 MP - 5 MP Digital Cameras, and Above 5 MP
        Digital Cameras Markets Independently Analyzed with Annual
        Sales Figures in Thousand Units for Years 2009 through 2017
        (includes corresponding Graph/Chart)                            III-5

        Table 17: US Historic Review for Digital Cameras by Product
        Segment - < or = 2 MP Digital Cameras, >2 MP - 5 MP Digital
        Cameras, and Above 5 MP Digital Cameras Markets
        Independently Analyzed with Annual Sales Figures in Thousand
        Units for Years 2003 through 2008 (includes corresponding
        Graph/Chart)                                                    III-6

        Table 18: US 15-Year Perspective for Digital Cameras by
        Product Segment - Percentage Breakdown of Volume Sales for <
        or = 2 MP Digital Cameras, >2 MP - 5 MP Digital Cameras, and
        Above 5 MP Digital Cameras Markets for Years 2003, 2011 &
        2017 (includes corresponding Graph/Chart)                       III-7

  2. CANADA                                                             III-8
      A.Market Analysis                                                 III-8
        Market Overview                                                 III-8
        Accessories - Potential for Additional Revenues                 III-8
      B.Market Analytics                                                III-9
        Table 19: Canadian Recent Past, Current & Future Analysis
        for Digital Cameras by Product Segment - < or = 2 MP Digital
        Cameras, >2 MP - 5 MP Digital Cameras, and Above 5 MP
        Digital Cameras Markets Independently Analyzed with Annual
        Sales Figures in Thousand Units for Years 2009 through 2017
        (includes corresponding Graph/Chart)                            III-9

        Table 20: Canadian Historic Review for Digital Cameras by
        Product Segment - < or = 2 MP Digital Cameras, >2 MP - 5 MP
        Digital Cameras, and Above 5 MP Digital Cameras Markets
        Independently Analyzed with Annual Sales Figures in Thousand
        Units for Years 2003 through 2008 (includes corresponding
        Graph/Chart)                                                    III-10

        Table 21: Canadian 15-Year Perspective for Digital Cameras
        by Product Segment - Percentage Breakdown of Volume Sales
        for < or = 2 MP Digital Cameras, >2 MP - 5 MP Digital
        Cameras, and Above 5 MP Digital Cameras Markets for Years
        2003, 2011 & 2017 (includes corresponding Graph/Chart)          III-11

  3. JAPAN                                                              III-12
      A.Market Analysis                                                 III-12
        Outlook                                                         III-12
        Impact of Recession                                             III-12
        Compact Digital Cameras - A Saturating Market                   III-13
        Non-PC Households: Key for Digital Camera Sales                 III-13
        Competitive Landscape                                           III-13
         Table 22: Leading Manufacturers in the Japanese Digital
         Camera Market (2007): Percentage Share Breakdown of
         Shipments for Canon, Matsushita Electric Industrial
         (Panasonic), Fujifilm, Casio Computer, Sony, and Others
         (includes corresponding Graph/Chart)                           III-14

         Table 23: Leading Manufacturers in the Japanese Digital SLR
         Camera Market (2008): Percentage Share Breakdown of Unit
         Shipments for Canon, Nikon, Sony, Olympus, Pentax,
         Panasonic, and Others (includes corresponding Graph/Chart)     III-14

         Table 24: Leading Products in the Japanese Digital SLR
         Camera Market (2008): Percentage Share Breakdown of Unit
         Shipments for Canon rebel XSI, Nikon D60 SLR, Nikon D80,
         Nikon D40, and Others (includes corresponding Graph/Chart)     III-15

         Table 25: Leading Players in the Japanese
         Interchangeable-Lens Cameras Market (H1 2010): Percentage
         Share Breakdown of Sales for Nikon, Canon, Panasonic,
         Pentax, Olympus, Sony, and Others (includes corresponding
         Graph/Chart)                                                   III-15
      B.Market Analytics                                                III-16
        Table 26: Japanese Recent Past, Current & Future Analysis
        for Digital Cameras by Product Segment - < or = 2 MP Digital
        Cameras, >2 MP - 5 MP Digital Cameras, and Above 5 MP
        Digital Cameras Markets Independently Analyzed with Annual
        Sales Figures in Thousand Units for Years 2009 through 2017
        (includes corresponding Graph/Chart)                            III-16

        Table 27: Japanese Historic Review for Digital Cameras by
        Product Segment - < or = 2 MP Digital Cameras, >2 MP - 5 MP
        Digital Cameras, and Above 5 MP Digital Cameras Markets
        Independently Analyzed with Annual Sales Figures in Thousand
        Units for Years 2003 through 2008 (includes corresponding
        Graph/Chart)                                                    III-17

        Table 28: Japanese 15-Year Perspective for Digital Cameras
        by Product Segment - Percentage Breakdown of Volume Sales
        for < or = 2 MP Digital Cameras, >2 MP - 5 MP Digital
        Cameras, and Above 5 MP Digital Cameras Markets for Years
        2003, 2011 & 2017 (includes corresponding Graph/Chart)          III-18

  4. EUROPE                                                             III-19
      A.Market Analysis                                                 III-19
        Recession Slows Down Growth                                     III-19
        Increasing Household Penetration of Digital Cameras             III-19
        Camera Phones: Alternatives to Digital Cameras                  III-20
        Digital SLR Exhibits Faster Growth                              III-20
      B.Market Analytics                                                III-21
        Table 29: European Recent Past, Current & Future Analysis
        for Digital Cameras by Geographic Region - France, Germany,
        Italy, UK, & Rest of Europe Markets Independently Analyzed
        with Annual Sales Figures in Thousand Units for Years 2009
        through 2017 (includes corresponding Graph/Chart)               III-21

        Table 30: European Historic Review for Digital Cameras by
        Geographic Region - France, Germany, Italy, UK, & Rest of
        Europe Markets Independently Analyzed with Annual Sales
        Figures in Thousand Units for Years 2003 through 2008
        (includes corresponding Graph/Chart)                            III-22

        Table 31: European Recent Past, Current & Future Analysis
        for Digital Cameras by Product Segment - < or = 2 MP Digital
        Cameras, >2 MP - 5 MP Digital Cameras, and Above 5 MP
        Digital Cameras Markets Independently Analyzed with Annual
        Sales Figures in Thousand Units for Years 2009 through 2017
        (includes corresponding Graph/Chart)                            III-23

        Table 32: European Historic Review for Digital Cameras by
        Product Segment - < or = 2 MP Digital Cameras, >2 MP - 5 MP
        Digital Cameras, and Above 5 MP Digital Cameras Markets
        Independently Analyzed with Annual Sales Figures in Thousand
        Units for Years 2003 through 2008 (includes corresponding
        Graph/Chart)                                                    III-24

        Table 33: European 15-Year Perspective for Digital Cameras
        by Geographic Region - Percentage Breakdown of Volume Sales
        for France, Germany, Italy, UK, & Rest of Europe Markets for
        Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)    III-25

        Table 34: European 15-Year Perspective for Digital Cameras
        by Product Segment - Percentage Breakdown of Volume Sales
        for < or = 2 MP Digital Cameras, >2 MP - 5 MP Digital
        Cameras, and Above 5 MP Digital Cameras Markets for Years
        2003, 2011 & 2017 (includes corresponding Graph/Chart)          III-26

  4a. FRANCE                                                            III-27
       Market Analytics                                                 III-27
        Table 35: French Recent Past, Current & Future Analysis for
        Digital Cameras by Product Segment - < or = 2 MP Digital
        Cameras, >2 MP - 5 MP Digital Cameras, and Above 5 MP
        Digital Cameras Markets Independently Analyzed with Annual
        Sales Figures in Thousand Units for Years 2009 through 2017
        (includes corresponding Graph/Chart)                            III-27

        Table 36: French Historic Review for Digital Cameras by
        Product Segment - < or = 2 MP Digital Cameras, >2 MP - 5 MP
        Digital Cameras, and Above 5 MP Digital Cameras Markets
        Independently Analyzed with Annual Sales Figures in Thousand
        Units for Years 2003 through 2008 (includes corresponding
        Graph/Chart)                                                    III-28

        Table 37: French 15-Year Perspective for Digital Cameras by
        Product Segment - Percentage Breakdown of Volume Sales for <
        or = 2 MP Digital Cameras, >2 MP - 5 MP Digital Cameras, and
        Above 5 MP Digital Cameras Markets for Years 2003, 2011 &
        2017 (includes corresponding Graph/Chart)                       III-29

  4b. GERMANY                                                           III-30
       Market Analysis                                                  III-30
        Table 38: German Recent Past, Current & Future Analysis for
        Digital Cameras by Product Segment - < or = 2 MP Digital
        Cameras, >2 MP - 5 MP Digital Cameras, and Above 5 MP
        Digital Cameras Markets Independently Analyzed with Annual
        Sales Figures in Thousand Units for Years 2009 through 2017
        (includes corresponding Graph/Chart)                            III-30

        Table 39: German Historic Review for Digital Cameras by
        Product Segment - < or = 2 MP Digital Cameras, >2 MP - 5 MP
        Digital Cameras, and Above 5 MP Digital Cameras Markets
        Independently Analyzed with Annual Sales Figures in Thousand
        Units for Years 2003 through 2008 (includes corresponding
        Graph/Chart)                                                    III-31

        Table 40: German 15-Year Perspective for Digital Cameras by
        Product Segment - Percentage Breakdown of Volume Sales for <
        or = 2 MP Digital Cameras, >2 MP - 5 MP Digital Cameras, and
        Above 5 MP Digital Cameras Markets for Years 2003, 2011 &
        2017 (includes corresponding Graph/Chart)                       III-32

  4c. ITALY                                                             III-33
       Market Analytics                                                 III-33
        Table 41: Italian Recent Past, Current & Future Analysis for
        Digital Cameras by Product Segment - < or = 2 MP Digital
        Cameras, >2 MP - 5 MP Digital Cameras, and Above 5 MP
        Digital Cameras Markets Independently Analyzed with Annual
        Sales Figures in Thousand Units for Years 2009 through 2017
        (includes corresponding Graph/Chart)                            III-33

        Table 42: Italian Historic Review for Digital Cameras by
        Product Segment - < or = 2 MP Digital Cameras, >2 MP - 5 MP
        Digital Cameras, and Above 5 MP Digital Cameras Markets
        Independently Analyzed with Annual Sales Figures in Thousand
        Units for Years 2003 through 2008 (includes corresponding
        Graph/Chart)                                                    III-34

        Table 43: Italian 15-Year Perspective for Digital Cameras by
        Product Segment - Percentage Breakdown of Volume Sales for <
        or = 2 MP Digital Cameras, >2 MP - 5 MP Digital Cameras, and
        Above 5 MP Digital Cameras Markets for Years 2003, 2011 &
        2017 (includes corresponding Graph/Chart)                       III-35

  4d. THE UNITED KINGDOM                                                III-36
      A.Market Analysis                                                 III-36
        Overview                                                        III-36
      B.Market Analytics                                                III-37
        Table 44: UK Recent Past, Current & Future Analysis for
        Digital Cameras by Product Segment - < or = 2 MP Digital
        Cameras, >2 MP - 5 MP Digital Cameras, and Above 5 MP
        Digital Cameras Markets Independently Analyzed with Annual
        Sales Figures in Thousand Units for Years 2009 through 2017
        (includes corresponding Graph/Chart)                            III-37

        Table 45: UK Historic Review for Digital Cameras by Product
        Segment - < or = 2 MP Digital Cameras, >2 MP - 5 MP Digital
        Cameras, and Above 5 MP Digital Cameras Markets
        Independently Analyzed with Annual Sales Figures in Thousand
        Units for Years 2003 through 2008 (includes corresponding
        Graph/Chart)                                                    III-38

        Table 46: UK 15-Year Perspective for Digital Cameras by
        Product Segment - Percentage Breakdown of Volume Sales for <
        or = 2 MP Digital Cameras, >2 MP - 5 MP Digital Cameras, and
        Above 5 MP Digital Cameras Markets for Years 2003, 2011 &
        2017 (includes corresponding Graph/Chart)                       III-39

  4e. REST OF EUROPE                                                    III-40
      A.Market Analysis                                                 III-40
        Outlook                                                         III-40
      B.Market Analytics                                                III-40
        Table 47: Rest of European Recent Past, Current & Future
        Analysis for Digital Cameras by Product Segment - < or = 2
        MP Digital Cameras, >2 MP - 5 MP Digital Cameras, and Above
        5 MP Digital Cameras Markets Independently Analyzed with
        Annual Sales Figures in Thousand Units for Years 2009
        through 2017 (includes corresponding Graph/Chart)               III-40

        Table 48: Rest of European Historic Review for Digital
        Cameras by Product Segment - < or = 2 MP Digital Cameras, >2
        MP - 5 MP Digital Cameras, and Above 5 MP Digital Cameras
        Markets Independently Analyzed with Annual Sales Figures in
        Thousand Units for Years 2003 through 2008 (includes
        corresponding Graph/Chart)                                      III-41

        Table 49: Rest of European 15-Year Perspective for Digital
        Cameras by Product Segment - Percentage Breakdown of Volume
        Sales for < or = 2 MP Digital Cameras, >2 MP - 5 MP Digital
        Cameras, and Above 5 MP Digital Cameras Markets for Years
        2003, 2011 & 2017 (includes corresponding Graph/Chart)          III-42

  5. ASIA-PACIFIC                                                       III-43
      A.Market Analysis                                                 III-43
        Outlook                                                         III-43
        India                                                           III-43
         Burgeoning Digital Camera Market                               III-43
         Declining Prices of Cameras                                    III-43
         Leading Players                                                III-43
          Table 50: Leading Players in the Indian Digital Camera
          Market (2009): Percentage Share Breakdown of Value Sales
          for Sony, Canon, Nikon, and Others (includes corresponding
          Graph/Chart)                                                  III-44
        An Insight into India’s Professional Cameras Market             III-44
         Overcoming the Recession                                       III-44
         Common Wealth Games Drives Broadcasters to Upgrade             III-44
         Price-Feature Combination: A Critical Criterion                III-44
         Leading Players/Brands                                         III-45
        China                                                           III-45
         Bigger the Better                                              III-46
         Digital Cameras with 3C Convergence                            III-46
         DSLR - Picking Up Pace                                         III-46
         Home Consumption - The Untapped Market                         III-46
         Exports Scenario                                               III-46
         Distribution Channels                                          III-47
          Table 51: Chinese Digital Cameras Market (2009):
          Percentage Share Breakdown of Sales through Distribution
          Channels for Computer Market, Home Appliance Chain Store,
          Camera Store, Department Store, Brand Exclusive Store,
          On-line Store and Other Channels (includes corresponding
          Graph/Chart)                                                  III-47
        Taiwan                                                          III-47
         Recession Benefits Taiwanese Manufacturers                     III-47
         Emphasis on High-End Products                                  III-48
        Thailand                                                        III-48
         Digital Camera Sales Pick Up                                   III-48
      B.Market Analytics                                                III-49
        Table 52: Asia-Pacific Recent Past, Current & Future
        Analysis for Digital Cameras by Product Segment - < or = 2
        MP Digital Cameras, >2 MP - 5 MP Digital Cameras, and Above
        5 MP Digital Cameras Markets Independently Analyzed with
        Annual Sales Figures in Thousand Units for Years 2009
        through 2017 (includes corresponding Graph/Chart)               III-49

        Table 53: Asia-Pacific Historic Review for Digital Cameras
        by Product Segment - < or = 2 MP Digital Cameras, >2 MP - 5
        MP Digital Cameras, and Above 5 MP Digital Cameras Markets
        Independently Analyzed with Annual Sales Figures in Thousand
        Units for Years 2003 through 2008 (includes corresponding
        Graph/Chart)                                                    III-50

        Table 54: Asia-Pacific 15-Year Perspective for Digital
        Cameras by Product Segment - Percentage Breakdown of Volume
        Sales for < or = 2 MP Digital Cameras, >2 MP - 5 MP Digital
        Cameras, and Above 5 MP Digital Cameras Markets for Years
        2003, 2011 & 2017 (includes corresponding Graph/Chart)          III-51

  6. REST OF WORLD                                                      III-52
      A.Market Analysis                                                 III-52
        Burgeoning Digital Camera Sales in Saudi Arabia                 III-52
      B.Market Analytics                                                III-52
        Table 55: Rest of World Recent Past, Current & Future
        Analysis for Digital Cameras by Product Segment - < or = 2
        MP Digital Cameras, >2 MP - 5 MP Digital Cameras, and Above
        5 MP Digital Cameras Markets Independently Analyzed with
        Annual Sales Figures in Thousand Units for Years 2009
        through 2017 (includes corresponding Graph/Chart)               III-52

        Table 56: Rest of World Historic Review for Digital Cameras
        by Product Segment - < or = 2 MP Digital Cameras, >2 MP - 5
        MP Digital Cameras, and Above 5 MP Digital Cameras Markets
        Independently Analyzed with Annual Sales Figures in Thousand
        Units for Years 2003 through 2008 (includes corresponding
        Graph/Chart)                                                    III-53

        Table 57: Rest of World 15-Year Perspective for Digital
        Cameras by Product Segment - Percentage Breakdown of Volume
        Sales for < or = 2 MP Digital Cameras, >2 MP - 5 MP Digital
        Cameras, and Above 5 MP Digital Cameras Markets for Years
        2003, 2011 & 2017 (includes corresponding Graph/Chart)          III-54


 IV. COMPETITIVE LANDSCAPE

     Total Companies Profiled: 74 (including Divisions/Subsidiaries - 124)

     ------------------------------------------
     Region/Country                     Players
     ------------------------------------------
     The United States                     39
     Canada                                 4
     Japan                                 19
     Europe                                51
      France                                5
      Germany                              18
      The United Kingdom                   13
      Italy                                 2
      Rest of Europe                       13
     Asia-Pacific (Excluding Japan)        11
     ------------------------------------------