This report analyzes the Global market for Driver Assistance Systems in US$ Million by the following Product Segments: Electronic Stability Control/Anti-Lock Braking System (ESC/ABS), Adaptive Cruise Control (ACC), Tyre Pressure Monitoring System (TPMS), Others (includes Blind Spot Detection (BSD), Intelligent Parking Assistance (IPA), Lane Departure Warning (LDW), & Night Vision System (NVS)). Annual estimates and forecasts are provided for the period 2006 through 2015. The report profiles 49 companies including many key and niche players such as Advics Co., Ltd., Continental AG, Delphi Corporation, DENSO Corporation, Haldex AB, Hella KGaA Hueck & Co., Nissan Motor Company, Nisshinbo Holdings Inc., Robert Bosch GmbH, TRW Automotive Holdings Corporation, Autocruise SAS, Valeo SA, Visteon Corporation, VOLVO TRUCKS, WABCO Vehicle Control Systems, and Meritor WABCO.  Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

TABLE OF CONTENTS

DRIVER ASSISTANCE SYSTEMS (DAS) 						MCP-6367
A GLOBAL STRATEGIC BUSINESS REPORT


                                            CONTENTS


  I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

      Study Reliability and Reporting Limitations                       I-1
      Disclaimers                                                       I-2
      Data Interpretation & Reporting Level                             I-2
       Quantitative Techniques & Analytics                              I-3
      Product Definitions and Scope of Study                            I-3
      Electronic Stability Control/Anti-Lock Braking System (ESC/ABS)   I-3
      Adaptive Cruise Control (ACC) Systems                             I-4
      Tyre Pressure Monitoring System (TPMS)                            I-4
      Others                                                            I-4
       Blind Spot Detection (BSD)                                       I-4
       Intelligent Parking Assistance (IPA)                             I-4
       Lane Departure Warning (LDW)                                     I-5
       Night Vision System (NVS)                                        I-5


 II. EXECUTIVE SUMMARY

  1. INDUSTRY OVERVIEW                                                  II-1
      A Curtain Raiser                                                  II-1
      Current Market Scenario: A Review                                 II-1
       The Automotive Industry Faithfully Mirrors  the Recession        II-2
       Implications of the Recession for Driver Assistance Systems      II-2
       The World Beyond the Recession                                   II-3
       Outlook                                                          II-3
      The State of Technology                                           II-3
       Safety Issues Being Taken to Higher Levels!                      II-4
       Venture Capital Funding Patterns Indicate a Turnaround           II-4
       Seeing Beyond the Decline of the Automotive Industry?            II-5
      Noteworthy Market Trends & Issues                                 II-5
       Government Safety Initiatives to Drive Demand  for DAS           II-5
       The Need for Adaptive Cruise Control Systems:  a Business Case   II-6
        ACC Systems Servicing: A Pesky Issue                            II-6
        Automakers Passing the ‘Liability’ Buck to Drivers              II-7
       ABS Elbowed Aside by ESCs                                        II-7
       DAS Market Leading to Growth in Automotive  Semiconductor
        Industry                                                        II-7
        FPGAs Poised to Become the Order of the Day                     II-8
       Transducers and Radars Fuel Demand For Parking  Assistance
        Systems                                                         II-8
       Glitches in Technology: an Issue that Requires  Immediate
        Ironing                                                         II-8
       Lack of Standardized Testing & Evaluation:  an Immediate Road
        Block                                                           II-8
       Gauging the Impact of a High Cost Structure                      II-9

  2. REGIONAL MARKET OVERVIEW                                           II-10

  2a. THE UNITED STATES                                                 II-10
      A.Market Analysis                                                 II-10
        Outlook                                                         II-10
        Key Statistical Findings                                        II-10
         Table 1: Blind Spot Detection Systems Market in North
         America (2009): Percentage Share  Breakdown of Unit Sales
         by Technology Type (includes corresponding Graph/Chart)        II-10

         Table 2: Blind Spot Detection Systems Market in North
         America (2009): Percentage Share Breakdown  of Revenue by
         Technology Type  (includes corresponding Graph/Chart)          II-10

         Table 3: Lane Departure Warning Systems Market in North
         America (2009): Percentage Share Breakdown of Unit
         Shipments by Technology Type                                   II-10

         Table 4: Lane Departure Warning Systems Market in North
         America (2009): Percentage Share Breakdown of Revenue by
         Technology Type                                                II-11

         Table 5: Night Vision Systems Market in North America
         (2009): Percentage Share Breakdown of Unit Shipments by
         Technology Type                                                II-11

         Table 6: Night Vision Systems Market in North America
         (2009): Percentage Share Breakdown of Revenue by Technology
         Type                                                           II-11

         Table 7: Park Assist Systems Market in North America
         (2009): Percentage Share Breakdown of Unit Shipments by
         Technology Type (includes corresponding Graph/Chart)           II-11

         Table 8: Park Assist Systems Market in North  America
         (2009): Percentage Share Breakdown of Revenue by Technology
         Type (includes corresponding Graph/Chart)                      II-11
      B.Market Analytics                                                II-12
        Table 9: US Recent Past, Current & Future Analysis for
        Driver Assistance Systems (DAS) by Product Segment-
        Electronics Stability Control/Anti-Lock Braking System
        (ESC/ABS), Adaptive Cruise Control  (ACC), Tyre Pressure
        Monitoring System (TPMS)  and Other Markets Independently
        Analyzed with Annual Sales in US$ Million for Years 2006
        through  2015 (includes corresponding Graph/Chart)              II-12

        Table 10: US 10-Year Perspective for Driver Assistance
        Systems (DAS) by Product Segment - Percentage Breakdown of
        Dollar Sales for Electronics Stability Control/Anti-Lock
        Braking System (ESC/ABS), Adaptive Cruise Control (ACC),
        Tyre Pressure Monitoring System (TPMS) and Other Markets for
        Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)    II-13

  2b. EUROPE                                                            II-14
      A.Market Analysis                                                 II-14
        Outlook                                                         II-14
        Market Dynamics                                                 II-14
         Map-enabled DAS Holds the Key for Future  Automotive Safety
          Systems                                                       II-14
         Challenges Confronting Map-enabled DAS                         II-14
         Promising Low Speed Driver Assistance Systems  (LSDAS) Market  II-14
        Key Statistical Finding                                         II-15
         Table 11: Low-speed Driver Assistance Systems (LSDAS)
         Market in Europe (2008): Percentage Share Breakdown of
         Revenues by Market Segment (includes corresponding
         Graph/Chart)                                                   II-15
      B.Market Analytics                                                II-16
        Table 12: European Recent Past, Current & Future Analysis
        for Driver Assistance Systems (DAS) by  Product Segment-
        Electronics Stability Control/Anti- Lock Braking System
        (ESC/ABS), Adaptive Cruise  Control (ACC), Tyre Pressure
        Monitoring System (TPMS) and Other Markets Independently
        Analyzed  with Annual Sales in Us$ Million for Years 2006
        through 2015 (includes corresponding Graph/Chart)               II-16

        Table 13: European 10-Year Perspective for Driver Assistance
        Systems (DAS) by Product Segment - Percentage Breakdown of
        Dollar Sales for Electronics  Stability Control/Anti-Lock
        Braking System (ESC/ABS), Adaptive Cruise Control (ACC),
        Tyre Pressure Monitoring System (TPMS) and Other Markets
        for Years 2006, 2009 & 2015 (includes corresponding
        Graph/Chart)                                                    II-17

  2c. REST OF WORLD                                                     II-18
      A.Market Analysis                                                 II-18
        Outlook                                                         II-18
        Focus on Select Regional Markets                                II-18
         Taiwan                                                         II-18
         Japan                                                          II-18
      B.Market Analytics                                                II-19
        Table 14: Rest of World Recent Past, Current & Future
        Analysis for Driver Assistance Systems (DAS) by Product
        Segment -Electronics Stability Control/Anti-Lock  Braking
        System (ESC/ABS), Adaptive Cruise Control (ACC), Tyre
        Pressure Monitoring System (TPMS) and Other Markets
        Independently Analyzed with Annual Sales in Us$ Million for
        Years 2006 through 2015 (includes corresponding Graph/Chart)    II-19

        Table 15: Rest of World 10-Year Perspective for Driver
        Assistance Systems (DAS) by Product Segment -  Percentage
        Breakdown of Dollar Sales for Electronics  Stability
        Control/Anti-Lock Braking System (ESC/ABS), Adaptive Cruise
        Control (ACC), Tyre Pressure Monitoring System (TPMS) and
        Other Markets for Years 2006,  2009 & 2015 (includes
        corresponding Graph/Chart)                                      II-20

  3. PRODUCT OVERVIEW                                                   II-21
      Vehicle Safety Systems: A Primer                                  II-21
      Driver Assistance Systems (DAS): A Definition                     II-21
       Functions of a DAS                                               II-21
      Types of Driver Assistance Systems (DAS)                          II-22
       Electronic Stability Control/Anti-Lock Braking System (ESC/ABS)  II-22
        Electronic Stability Control (ESC)                              II-22
         Electronic Stability Program (ESP)                             II-22
       Anti-Lock Braking System (ABS)                                   II-22
        Advantages of ABS Over Conventional Braking                     II-23
       Adaptive Cruise Control (ACC) Systems                            II-24
        Operating Mechanism of an ACC System                            II-24
        Benefits of an ACC System                                       II-25
        Second Generation ACC Systems                                   II-25
       Tyre Pressure Monitoring System (TPMS)                           II-25
        Direct TPMS                                                     II-26
        Indirect TPMS                                                   II-26
       Other Driver Assistance Systems (DASS)                           II-26
        Blind Spot Detection (BSD)                                      II-26
        Intelligent Parking Assistance (IPA)                            II-26
        Lane Departure Warning (LDW)                                    II-27
         Mechanism of a Lane Departure Warning (LDW)  System            II-27
        Night Vision System (NVS)                                       II-27

  4. RECENT INDUSTRY ACTIVITY                                           II-28
      NAVTEQ, dSPACE Ally for Driver Assistance Systems                 II-28
      Intermap Technologies Completes Joint Development agreement
       with Visteon                                                     II-28
      Mobileye Enters into Agreement with Dealers' Edge                 II-28
      Robert Bosch Engineering & Business Solutions to  Expand
       Operations                                                       II-29
      Bendix Took Over Vorad System                                     II-29
      Delphi Enters into Collaboration with Volvo                       II-30
      TRW Automotive Holdings Establishes Driver  Assist Systems
       Engineering Center                                               II-31
      ISuppli Acquired Telematics Research Group                        II-32
      Cobra Automotive Technologies and Mobileye  Technologies Ink
       Distribution Agreement                                           II-32
      Hella KGaA Hueck & Co. Enters into Joint Venture  with Mando      II-33
      Bendix Commercial Vehicles Systems Acquired  SmarTire Systems     II-33
      Ficosa International Forms a Joint Venture with Omron             II-33
      Magna Electronics Acquires Allied Transportation  Technology
       and Zhangjiagang Suxing Electronics                              II-34
      Hella to Supply Driver Assistance Systems for US Automakers       II-34
      Continental Acquires Automotive Products Business from Siemens    II-35

  5. PRODUCT LAUNCHES/INNOVATIONS                                       II-36
      Volvo to Introduce XC60 2.0 Turbo PowerShift Model  with
       Advance Safety Features                                          II-36
      Mobileye Launches Vehicle Camera to Prevent Mishaps               II-36
      Volkswagen Launches ACC Equipped Phaeton Model  in Korea          II-36
      GM Daewoo Unveils 2011 Lacetti Premiere Models                    II-36
      Kenworth Adds LDW System to T660/T700/T800 Models                 II-36
      Nissan Introduces MOD Technology with Audio/ Video Notifications  II-36
      Ford Launches New Mondeo Model in Moscow                          II-37
      Honda Siel Launches New Honda Civic with Cruise  Control System   II-37
      Nissan Unleashes Advanced Infiniti M Series in Korea              II-37
      BMW Rolls Out New BMW 5 Series                                    II-37
      HSCI Introduces Honda CR-V with Cruise Control                    II-37
      Mercedes-Benz India Unveils Technically Advanced  E-Class Model   II-38
      TRW Introduces Lane Keeping Assist System                         II-38
      Hyundai to Launch Equus                                           II-38
      Nissan to Introduce Cornering Assistance System                   II-38
      Voith Turbo Introduces New Driver Assistance System               II-38
      omniVision Technologies Unveils AutoVision oV9715                 II-39
      NAVTEQ Introduces Map and Positioning Engine  Development
       Platform                                                         II-39
      Volvo Trucks Unveils Volvo Enhanced Cruise                        II-39
      Al & Ed's Autosound Rolls out Mobileye accident  avoidance
       System                                                           II-40
      Bendix Commercial Vehicles Introduces Wingman ACB                 II-40
      Digital Design Launches Xilinx Automotive  Optical Flow           II-41
      WABCO Holdings to Introduce New Driver Assistance  Systems        II-41
      Mercedes-Benz Introduces Advanced Driver Assistance  Systems      II-41
      Fujitsu Laboratories Introduces Video-Processing  Technology      II-42
      WABCO to Unveil OnGuardMaxTM                                      II-42
      Hella Develops a Lane-Change Warning System                       II-43
      STMicroelectronics and Mobileye Launch EyeQ2 SoC  120-MHz
       processor                                                        II-43
      OmniVision Launches Megapixel CMOS  Image Sensor                  II-44
      Sensata Launches CMOS-based Avocet Image Sensor                   II-44
      Freightliner and MeritorWABCO Introduces OnGuard  Collision
       Safety System                                                    II-44
      KOSTAL Launches Compact Front View Camera                         II-44
      BMW and Continental Launch New Driver Assistance  system          II-45
      WABCO to Launch New Technologies for Driver  Assistance Systems   II-45
      Arlon Unveils CLTE-AT                                             II-45
      Xilinx Launches Xilinx® Automotive Spartan™-3A  and Spartan-3A
       DSP FPGAs                                                        II-45

  6. FOCUS ON SELECT GLOBAL PLAYERS                                     II-46
      Advics Co., Ltd (Japan)                                           II-46
      Continental AG (Germany)                                          II-46
      Delphi Corporation (USA)                                          II-46
      DENSO Corporation (Japan)                                         II-46
      Haldex AB (Sweden)                                                II-47
      Hella KGaA Hueck & Co. (Germany)                                  II-47
      Nissan Motor Company (Japan)                                      II-48
      Nisshinbo Holdings Inc (Japan)                                    II-48
      Robert Bosch GmbH (Germany)                                       II-49
      TRW Automotive Holdings Corporation (USA)                         II-49
       Autocruise SAS (France)                                          II-49
      Valeo SA (France)                                                 II-50
      Visteon Corporation (USA)                                         II-50
      VOLVO TRUCKS (Indonesia)                                          II-50
      WABCO Vehicle Control Systems (Belgium)                           II-51
       Meritor WABCO (USA)                                              II-51

  7. GLOBAL MARKET PERSPECTIVE                                          II-52
      Table 16: World Recent Past, Current & Future Analysis  for
      Driver Assistance Systems (DAS) by Geographic Region - US,
      Europe And Rest of World Markets Independently Analyzed by
      Annual Sales Figures in US$ Million for Years 2006 through
      2015 (Includes Corresponding Graph/Chart)                         II-52

      Table 17: World 10-Year Perspective for Driver  Assistance
      Systems (DAS) by Geographic Region -  Percentage Breakdown of
      Dollar Sales for US, Europe and Rest of World Markets for
      Years 2006, 2010 & 2015 (Includes Corresponding Graph/Chart)      II-53
      Analytics by Product Segment                                      II-54
      Table 18: World Recent Past, Current & Future Analysis  for
      Electronic Stability Control/Anti-Lock Braking System
      (ESC/ABS) by Geographic Region - US, Europe and Rest of World
      Markets Independently Analyzed with  Annual Sales in US$
      Million for Years 2006 through 2015 (Includes Corresponding
      Graph/Chart)                                                      II-54

      Table 19: World 10-Year Perspective for Electronic  Stability
      Control/Anti-Lock Braking System (ESC/ABS)  by Geographic
      Region - Percentage Breakdown of Dollar Sales for US, Europe
      and Rest of World Markets for Years 2006, 2010 & 2015
      (includes corresponding Graph/Chart)                              II-55

      Table 20: World Recent Past, Current & Future Analysis for
      Adaptive Cruise Control (ACC) by Geographic Region - US,
      Europe and Rest of World Markets Independently  Analyzed with
      Annual Sales in US$ Million for Years 2006 through 2015
      (includes corresponding Graph/Chart)                              II-56

      Table 21: World 10-Year Perspective for Adaptive Cruise
      Control (ACC) by Geographic Region - Percentage Breakdown of
      Dollar Sales for US, Europe and Rest of World Markets for
      Years 2006, 2010 & 2015 (includes corresponding Graph/Chart)      II-57

      Table 22: World Recent Past, Current & Future Analysis for
      Tyre Pressure Monitoring System (TPMS) by Geographic Region -
      US, Europe and Rest of World Markets Independently Analyzed
      with Annual Sales in US$ Million for Years 2006 through 2015
      (includes corresponding Graph/Chart)                              II-58

      Table 23: World 10-Year Perspective for Tyre Pressure
      Monitoring System (TPMS) by Geographic Region -  Percentage
      Breakdown of Dollar Sales for US, Europe and Rest of World
      Markets for Years 2006, 2010 & 2015 (includes corresponding
      Graph/Chart)                                                      II-59

      Table 24: World Recent Past, Current & Future Analysis for
      Other Driver Assistance Systems (DAS) by Geographic Region -
      US, Europe and Rest of World Markets Independently Analyzed
      with Annual Sales in US$ Million for Years 2006  through 2015
      (includes corresponding Graph/Chart)                              II-60

      Table 25: World 10-Year Perspective for Other Driver
      Assistance Systems (DAS) by Geographic Region - Percentage
      Breakdown of Dollar Sales for US, Europe and Rest of World
      Markets for Years 2006, 2010 & 2015  (includes corresponding
      Graph/Chart)                                                      II-61


 IV. COMPETITIVE LANDSCAPE

     Total Companies Profiled: 49 (including Divisions/Subsidiaries - 67)

     ------------------------------------------
     Region/Country                     Players
     ------------------------------------------
     The United States                     29
     Japan                                 14
     Europe                                20
      France                                2
      Germany                               8
      The United Kingdom                    2
      Italy                                 1
      Spain                                 1
      Rest of Europe                        6
     Asia-Pacific (Excluding Japan)         4
     ------------------------------------------