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Electric Household Appliances - A Global Strategic Business Report

Price:
USD $4,950.00
ISBN/SKU #:
GIA-MCP2255
Research Group:
Global Industry Analysts
Date of Publication:
September 2010
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Summary

This report analyzes the worldwide markets for Electric Household Appliances in Thousand Units by the following Segments: Major Electric Household Appliances (Compactors, Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods, Electric Ranges, Refrigerators, Vacuum Cleaners, Washing Machines, Water Heater (Electric), Room ACs, & Other Major Electric Household Appliances), and Small Electric Household Appliances (Blenders, Bread Makers, Broilers, Can Openers (electric), Coffee Makers, Electric Knives, Food Choppers, Food Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle Irons, & Miscellaneous Small Electric Household Appliances). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual estimates and forecasts are provided for each region for the period  2007 through 2015. Also, a seven-year historic analysis is provided for these markets.. The report profiles 423 companies including many key and niche players such as AB Electrolux, Applica, Inc., Applica Consumer Products, Inc., BSH Bosch-Siemens Hausgerate GmbH, GE Consumer & Industrial, Groupe SEB, Haier Group, Hamilton Beach Brands, Inc, Hitachi Ltd, Indesit Company SpA,  LG Electronics Inc., Matsushita Electric Industrial Co., Ltd.,  Miele & CIE, KG,  Mitsubishi Electric Corporation, Royal Philips Electronics NV, Samsung Electronics Co Ltd,  Sanyo Electric Co Ltd, Sunbeam Products, Inc., Whirlpool Corporation, Maytag Corporation, and Hoover.  Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

TABLE OF CONTENTS

ELECTRIC HOUSEHOLD APPLIANCES 							MCP-2255
A GLOBAL STRATEGIC BUSINESS REPORT	


                                            CONTENTS


  1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS                       1
      Study Reliability and Reporting Limitations                          1
      Disclaimers                                                          2
      Data Interpretation & Reporting Level                                3
       Quantitative Techniques & Analytics                                 3
      Product Definitions and Scope of Study                               3
       1. Major Electric Household Appliances                              3
       2. Small Electric Household Appliances                              4

  2. INDUSTRY OVERVIEW AND OUTLOOK                                         5
      Outlook                                                              5
      Current & Future Analysis                                            5
      Market Forecast for Major Household Appliances                       6
      Major Household Appliances Market Leading From the Front             7
       Table 1: World Market for Smart Appliances (2015): Percentage
       Breakdown of Sales of Category -  Clothes Washer,
       Refrigerator, Clothes Dryer, Dishwasher, Freezer, and others
       (includes corresponding Graph/Chart)                                7

       Table 2: Global Market for Major Household Appliances for
       (2008 and 2009): Percentage Breakdown of Sales by Leading
       Players - Whirlpool, Electrolux, Haier, BSH, Panasonic, LG
       Electronics, General Electric, and Others (includes
       corresponding Graph/Chart)                                          7

       Table 3: Global Market for Refrigerators (2007 & 2008):
       Percentage Breakdown of Volume Sales for Major Players
       -Whirlpool, Haier Group, Electrolux, GE Appliances, Kenmore
       and Others (includes corresponding Graph/Chart)                     8
      Economy Review - A Historic Perspective                              8
      Past Vs Present                                                      9
       Strategic Evaluation of Major Appliances Producers                  10
       Strategic Evaluation of Major Small Appliances Producers            11

  3. A GLOBAL PERSPECTIVE                                                  12
      Production Statistics                                                12
       Vacuum Cleaners Lead Appliance Production                           12
       Europe, the US, and Asia-Pacific Dominate Production Levels         12
      Demand Variables                                                     12
      Leading Appliance Brands                                             12
       Consumers’ Perception of Product Quality                            12
      US and European Markets Flourish by Replacement Demands              13
      US and European Appliance Markets: A Comparison                      13
      Eastern Europe and Russia Witness Mixed Growth                       13
      Asian Players Pose Threat to Western Majors                          14
      Asia - The Region of Dynamic Local Markets                           14
      Factors Triggering Growth                                            14
       Replacement Sales                                                   14
       Housing Starts                                                      15
       Saturation Levels                                                   15
       Specific Product Demand                                             15

  4. MAJOR TRENDS                                                          16
      Popularity of Dishwashers Expands in Modern Households               16
      Rise in Sale of Specialty Kitchen Electric Products                  16
      Changing Definition of a Home                                        16
      A Shift Towards Easy-Operable Appliances                             16
       Consumer Rating of Product Features                                 17
      Ergonomical - Yet Trendy                                             17
      Innovation - Name of the Game                                        17
      Global Household Electrical Appliances Market - Highly
       Competitive                                                         17
      Trade Policies Affect Household Appliances Export  Market            18
      Appliance Manufacturers - Spreading Wings Globally                   18
      Manufacturers’ Changing Priorities: The Inevitable Factor            18
      Consumer Preferences Rule the Industry                               18
       Energy and Time Efficient Appliances Ruling the Roost               19
       Factors Influencing Purchase Decision                               19
       Preference for Premium-Priced Products                              19
       Usage Habits                                                        19
       Demand for Larger Capacity Water Heaters                            19
       Safety: Top Priority                                                19
       Consumers Prefer Colorful Appliances                                20
       Lightweight and Practical Cleaners - The Growth Components          20
       Trendy Appliances in Vogue                                          20
       Minimal Effort Combined with Improved Performance                   20
       Houseware Market - Plagued by Problems                              20

  5. PRODUCT OVERVIEW                                                      21
      What is an Appliance?                                                21
      Need for Appliances                                                  21
      Electric Home Appliances - A Historical Background                   21
      Product Classification                                               21
      Electric Home Appliances: Major Segments                             22
      Major Electric Appliances                                            22
       Dishwashers                                                         22
        Moving from a Luxury to a Necessity                                22
        Features of Dishwasher                                             23
         Built-in Dishwashers                                              23
         Booster Heater                                                    23
         Wash Cycles                                                       23
         Filtering System                                                  23
         Internal Food Disposer                                            23
         Rinse Aid Dispenser                                               23
         Sound Dampening                                                   23
       Food Waste Disposers                                                24
       Microwave Ovens                                                     24
        Types of Microwave Ovens Based on Contemporary Functions           24
        Microwaving: Prevents Leaching of Vitamins                         24
        Microwaving: Does Not Pose Risk of Radiation                       25
        Uneven Heating Leads to Survival of Microorganisms                 25
        Microwave Cooks Frozen Food Safely                                 25
       Electric Ranges                                                     25
        Types of Cooking Ranges                                            25
        Types of Surface Cooking Appliances                                25
        Types of High-End Cooking Appliances Based on Design and Style     26
       Refrigerators                                                       26
        Market for Refrigerators in Key Global Regions                     26
        Refrigerator Demand - Mainly from Second Time  Purchases           27
       Washers                                                             27
        ‘On’ with the New Automatic Machine                                27
        Horizontal-Axis Washing Machines -  Gaining Popularity             27
         Horizontal-Axis Vs Vertical-Axis Washers                          28
         Advantages of Horizontal-Axis Washing Machines                    28
         Front Load Vs. Top Load Washing Machines                          28
       Vacuum Cleaners                                                     28
        Cyclonic Action Vacuum Cleaner                                     29
        Upright Vacuum Cleaners                                            29
        Backpack Vacuums for Surface Cleaning                              29
        Robotic Floor Care Equipment                                       29
      Small Electric Appliances                                            30
       Coffee Makers                                                       30
        Quest for a Perfect Cup of Coffee                                  30
        Automatic Drip Coffee Makers Result in Declining Profits           31
        Specialty Brew Machines                                            31
       Mixers                                                              31
       Electric Irons                                                      31
        Offer High Growth Potential                                        32
        Low-Priced Irons Favored by Consumers                              32
        Top Companies in the Iron Market                                   32
        Vulnerable to Price Changes                                        33

  6. TECHNOLOGICAL ADVANCEMENTS                                            34
      University of Leeds Formulates Innovative Technology                 34
      Borealis Introduces First Polypropylene Microcomposite for
       Appliance Industry                                                  34
      Dishwasher Manufacturers On an Innovation Spree                      34
      Market Giants Taking Advantage of Technology                         35
      Impact of Technology on Home Appliances                              35
      Washing Machine that Cleans without Detergent                        35
      Plastics Replace Metals in Appliances                                36
      Quest for the Sound of Silence                                       36
      Development of User-Friendly, Time Saving Washers                    36
      Manufacturers Strive to Minimize Energy Consumption                  37
      Ergonomically Designed Floor-Care Appliances                         37

  7. PRODUCT INNOVATIONS/INTRODUCTIONS                                     38
      TTK Prestige to Launch Microwave Pressure Cooker                     38
      LG Electronics India Unveils Direct Cool Refrigerators               38
      SANYO Electric Enhances V.I.P.TM Ultralow Temperature Freezers       38
      Samsung Electronic Introduces New Refrigerators                      38
      Miele Unveils Chef Series Microwave Oven                             39
      Samsung to Introduce OmniPro Microwave Oven                          39
      A.O. Smith Introduces New Energy Efficient Water Heater              39
      Dyson Unveils City DC26 Small Vacuum Cleaner                         39
      Samsung Electronics America Presents the New RF4287 Refrigerator     40
      Neato Launches Robot Vacuum Cleaner                                  40
      Fein Introduces New Series of Dustex Vacuum Cleaners                 40
      Panasonic Unveils Eco-Friendly Washing Machines                      40
      Matco-Norca to Introduce Braided Stainless Steel Connectors          41
      Maya Appliances Unveils Preethi Brand in India                       41
      Candy and Hoover Roll out New Intelligent Washing Machines           41
      Hoover Presents VHD146 White Washing Machine                         41
      LG Unveils New Model of Washing Machine F1403RD                      41
      LEC to Introduce Wire Drawer System                                  41
      LG Unveils a Robot Like Vacuum Cleaner-RoboKing                      42
      LG Introduces New Range of Dishwashers                               42
      Electrolux Introduces Silence Amplified Vacuum Cleaner               42
      KenBay Launches Customized Compactors                                43
      ATAG Launches New Range of Dishwashers                               43
      ATAG Introduces Side-By-Side American-Style Refrigerator Series      43
      Sub-Zero Launches In-built Superior Performance Refrigerator-
       Freezers                                                            44
      Wuxi Little Swan to Establish New Facilities                         44
      Neff Unveils New Range of Dishwashers                                44
      Samsung Electronics Australia Launches New Microwave Systems
       in Australia                                                        45
      De Dietrich to Introduce Ultrasonic Dishwashers                      45
      AEG-Electrolux Unveils Super Eco Washing Machine                     45
      Dawlance Unveils DW-130C Pizza Expert Microwave in Pakistan          45
      Bosch to Introduce New‘Classic’ Refrigerators in Berlin              46
      Nilfisk-ALTO Launches New ATITX Series Vacuum Cleaners               46
      Siemens Unveil iQ Dishwasher Series                                  46
      Haier Appliances Introduces Spa Water Heaters in India               47
      Kaltis Unveils Hydrocarbon Freezers                                  47
      Haier Introduces Coupe SBS Refrigerators in India                    47
      Samsung India Unveils Range of Fully Automatic Washing
       Machines in India                                                   48
      LG Launches Bagless Vacuum Cleaner in Europe                         48
      ATAG Introduces VA6511NT Dishwasher                                  48
      Panasonic Australia to Introduce Washing Machines and Luxury
       Massage Chair                                                       49
      LG Electronics Expands Kitchen Portfolio                             49
      SEA Expands Kitchen Line Portfolio                                   49
      Videocon to Introduce New Range of Washing Machines                  50
      SAMSUNG India Unveils New Refrigerator Range                         50
      Elga Process Water Launches Clearo R-O systems                       50
      Falcon Unveils Falcon 900 Single Cavity Induction Array of
       Cookers                                                             51
      Apollo Industries Launches Crusader Food Waste Disposers             51
      Panasonic to Unveil Fridge Freezers in Europe                        51
      Panasonic to Launch Fridge Freezers and Washing Machines in
       Europe                                                              52
      SECA Introduces Refrigerator Models                                  52
      Sensor Switch Launches Refrigerator Aisle Occupancy Sensor Kit       52
      LG Unveils Health Plus Home Appliances Range                         52
      Bissell Homecare Introduces Pawsitively Clean Brand and Pet
       Inspired Product Range                                              52
      Philips to Introduce Low-cost Home Appliances in India               53
      LG Electronics Introduces Wide Array of Microwave Ovens in India     53
      Whirlpool® Introduces New Electric Range                             53
      Whirlpool® Brand Launches New French door Refrigerators              53
      Candy Group Launches New Collection of Energy Efficient Products     54
      Cuisinart Introduces New Stand Mixers                                54
      Cuisinart Launches Flavor DuoTM Yogurt - Ice Cream & Sorbet Maker    55
      Cuisinart Introduces PowerPrep® Plus and Mini-Prep® Food
       Processor                                                           55
      Cuisinart Unveils New Range of Hand Mixers                           55
      Cuisinart Launches Smart Stick® Hand Blender                         56
      Cuisinart Rolls Out PowerSelectTM Hand Mixer Collection              56
      Cuisinart Launches SmartPower DuetTM Food Processor/ Blender         57
      Cuisinart Introduces Waffle Makers                                   57
      Cuisinart® Launches Programmable Slow Cooker                         58
      Cuisinart Launches GreenGourmetTM Cookware                           58
      ETA Launches New Range of Vacuum Cleaners                            58
      Galanz Introduces China Image G80W23YSLP-E5 Multimedia
       Microwave Oven                                                      59
      Galanz Launches New BM series Microwave Ovens                        59
      Haier India Introduces Chocolate Freezer                             60
      Haier Launches Quietest Air Conditioner                              60
      Haier Launches "made in US" Refrigerators in India                   60
      Haier India Launches New Range of Air Conditioners                   60
      Kenmore Unveils Ultra Wash HE Dishwasher System                      60
      KitchenAid Launches Double-Drawer Refrigerator/Freezer               61
      KitchenAid Launches 5-Burner Gas Cooktop                             61
      KitchenAid® Launches French Door Refrigerator                        61
      Maytag® Introduces Advanced CentennialTM Dryer                       62
      Maytag® Introduces Maytag ® BravosTM Steam Dryer and Washer          62
      Maytag® Launches Counter-Depth Version of Ice2OTM French Door
       Refrigerator                                                        62
      Proctor Silex Launches Proctor Silex® Plus Space-Saving Blender      63
      Proctor Silex Introduces Proctor Silex® Plus Slow Cooker             63
      Ace Electronics Launches AV-901LB Cordless Vacuum Cleaner            63
      Sharp Introduces Super Aqua Magic Washing Machine                    63
      Indesit Introduces First Range of Appliances in India                63
      Electra Introduces Retro Fridges                                     64
      GE Launches GE ProfileTM Dishwasher                                  64
      Hamilton Beach® Launches 6-Cup BrewStation® Coffeemaker              64
      Hamilton Beach® Launches Four-Slice ToastationTM                     64
      Hamilton Beach® Launches Ice Shaver                                  65
      Panasonic Launches Energy Saving Air Conditioners                    65
      LG Introduces New Air Conditioner                                    65
      Turbo-Chef, High Speed Cooking Oven Now in Consumer’s Kitchen        65
      Toshiba Unveils New Series of Refrigerators In India                 65
      Miele Rolls Out a Novel Vacuum Cleaner                               66
      Fedders Lloyd Launches New Microwave Ovens                           66
      ZAC Introduces Chillers and Packaged Roof Top Air Conditioners       66
      Samsung Introduces New VRT Front Loading Washing Machines            67
      Haier Rolls Out New Range of Refrigerators                           67
      LG Electronics Introduces New Model of French-Door Refrigerator      67
      LG Electronics Launches High-Definition TV Refrigerator              67
      Haier Group Introduces Detergent-free Washers-dryers                 68
      LG Introduces Novel Vacuum Cleaner                                   68
      Whirlpool Launches New Microwave Oven                                68
      Samsung Introduces Powerful and Quiet Vacuum Cleaner                 68
      Consul Introduces New Washing Machines                               69
      Miele Australia Launches New Laundering Machines                     69
      Miele Launches New Range of Laundering Machines                      69
      Miele Launches New Series of Washing Machines and Dryers             69
      Miele Introduces New Series of Washing Machines                      70
      Arçelik Launches Side-by-Side Refrigerator                           70
      Consul Launches Watercolor                                           71
      Godrej Launches EON Range of Air Conditioners (India)                71
      Haier Launches Short Message Alarm System Powered Refrigerator       71
      LG India Launches Premium Direct Cool Refrigerator Model             71
      LG Unveils India’s First Air Conditioners with Star Rating           72
      Lincoln Foodservice Launches Fast Bake™ Impinger Ovens               72
      Samsung India Launches Nine New Refrigerator Models                  72
      TCL Launches Color Air Conditioners                                  73
      Winterhalter Introduces Energy-Saving Dishwasher Models              73
      Haier Launches New Refrigerators in French Style                     73
      Samsung Electronics Launches New-Generation Refrigerators            73
      Samsung Offers Innovative Kitchen Solutions                          73
      Danfoss Launches New Refrigeration Facility in China                 74

  8. RECENT INDUSTRY ACTIVITY                                              75
      Danby Products Acquires Mac-Gray's MicroFridge®                      75
      Wuxi Little Swan to Acquire Assets of Hefei Royalstar Washing
       Machine                                                             75
      MIRC Electronics to Commence Production of Refrigerators             75
      GE to Commence Production of Dryers and Washers                      75
      Whirlpool Corporation Enters into Partnership with Beazer Homes      76
      Miele Appliances Enters into Indian Market                           76
      Jumbo Signs Distribution Agreement with Gorenje                      76
      Samsung India Electronics to Produce Home Appliances                 77
      Suning Appliance Enters into Agreement with Whirlpool                77
      ETA Star Appliances to Introduce Sanyo in India                      77
      LG Electronics to Launch Innovative Products in India                77
      Midea Electric Acquires Majority Stake in Little Swan                77
      DBG Group Investments LLC Acquires EcoQuest International            78
      Indesit Company SpA to Close Plant in Italy                          78
      Whirlpool to Close Plant in Indiana                                  78
      Samsung Electronics Acquires Amica's Washing Machine and
       Refrigerator Manufacturing Facilities                               78
      HD Enters into Agreement with GE Consumer & Industrial               78
      SED International and Panasonic Enter into a Distribution Deal       79
      GEA Refrigeration Acquires Intec USA                                 79
      Megtec Systems Acquires Intellectual Property of Ross Air Systems    79
      ACS Group Takes Over Walton/Stout                                    79
      Hefei Rongshida Sanyo Electric Signs Agreement with Hefei New
       High-tech Area                                                      79
      Sichuan Changhong Electric to Divest Air Conditioner Business        79
      Akai to Re-establish Brand Position in Indian Sub-continent          80
      Panasonic Europe to Establish Panasonic Home Appliance
       Lifestyle Research Centre Europe                                    80
      Rheem Australia to Acquire Aqua-Max Water-Heating Business
       from Sietel                                                         80
      Altex Romania Establishes New Store in Timisoara                     80
      Shandong Sanlian Group to Establish New Household Appliance
       Retail Company                                                      81
      Gree Electric Appliances Signs Agreement with Daikin Industries      81
      Vell Group Acquires E.Zitouniatis                                    81
      Salton, Inc. Name Changed to Russell Hobbs, Inc.                     81
      Voltas Acquires Interest in Universal Comfort Products               81
      Middleby Corp Acquires Frifri Aro                                    82
      Middleby Takes Over GIGA Grandi Cucine                               82
      Starbucks Corp. Acquires The Coffee Equipment Co.                    82
      Tennant Co. Acquires Sociedade Alfa Ltda                             82
      Red Diamond Capital Inc., Takes Over WC Wood Group of Cos            82
      Dexter Apache Holdings Buys Leer LP                                  82
      Illinois Tool Works Inc. Snaps Up Peerless Machinery Corp.           83
      Haier Appliances (India) to Expand in India                          83
      Midea Electric Appliances Signs Agreement with Toshiba Carrier
       Corp.                                                               83
      LG Electronics Inc., (South Korea) to Share Patents with GE          83
      Samsung Electronics Starts Production of Front-Load Washing
       Machines in India                                                   83
      Haier to Launch New Range of Electrical Appliances in India          83
      Electrolux to Export Refrigerators to SAARC Nations, Africa
       and Middle East                                                     84
      ETA Star Appliances Enters into Marketing Agreement with Indesit     84
      Metalfrio Solutions Acquires Capital Stock of Senocak Holding        84
      Baosteel Group Signs Cooperative Agreement with Haier Group          84
      Panasonic Plans to Open Offices in St.Petersburg and Moscow          84
      A.O. Smith to Venture into Indian Water Heater Market                85
      Matsushita Electric Industrial Company Renamed as Panasonic          85
      Electrolux to Invest in Hungarian Plants                             85
      Mitsubishi Electric to Shutter Down Washing Machine Production       85
      Shanghai Hitachi Household Appliances Company Opens Office in
       New Delhi                                                           85
      Bharat Petroleum to Diversify                                        85
      Merloni TermoSanitari to Focus on India’s Water Heater Market        86
      Midea Electric to Enter into Joint Venture with Carrier Asia         86
      Merloni to Produce Parts for Ardo Washing Machines                   86
      Midea Electric to Acquire Subsidiaries Of Welling Holding            86
      Matsushita to Offer Household Appliances in German Market            86
      Daewoo to Invest in Polish Market                                    87
      Whirlpool Enters into a Joint Venture with Hisense                   87
      Whirlpool Corporation to Invest in WIL                               87
      Horizont-Midea Group Joint Venture to Produce Microwave Ovens        87
      Citronix to Sign Agreement with ZTE to Form Joint Company            87
      The Elica Group Acquires Gutmann                                     88
      Indesit Company Acquires Outstanding Stake in GDA from GE            88
      Midea to Acquire Remaining Interest in Hefei Rongshida
       Laundering Equipment Manufacturing                                  88
      The Riverside Company Takes Over Eemax                               88
      Sanyo Electric Takes Over Interest in Dalian Bingshan Group          89
      Daikin Takes Over Rotex Group Companies                              89
      Qingdao Haier Company to Acquire Interest in Haier Electronics
       from Deutsche Bank                                                  89
      The Southern Fund Takes Over Stake in Desmon                         89
      Mac-Gray Takes Over Automatic                                        89
      Midea Electric Acquires Interest in Wuxi Little Swan Company
       from Wuxi Guolian Development (Group) Company                       90
      AP Wagner Takes Over Assets of Jacoby                                90
      BSH Bosch and Siemens Hausgeraete Takes Over Willem van Rijn
       Huishoud-elektro                                                    90
      Gome Acquires BF Electric                                            90
      Reliance Retail to Set Up Home Appliance Stores                      91
      Toshiba Acquires TCL                                                 91
      Fujitsu General Central Air-conditioner Establishes New Facility     91
      BSH Home Appliance Manufactures New Range of Products                91
      Whirlpool and Suning Appliance Enter into Strategic Partnership      91
      A.O. Smith Signs Merger Agreement with Smith Investment              92
      Godrej to Consolidate the Business                                   92
      Matsushita Electric to Merge with Matsushita Battery                 92
      Haier Air Conditioner Establishes New Facility                       92
      Haier Refrigerator Enters into Partnership with C Channel            93
      BSH Bosch Inaugurates St. Petersburg Factory                         93
      Daikin Establishes Daikin Airconditioning Netherlands B.V            93
      LG and LG-Shaker Commence Construction of Air Conditioner
       Facility                                                            93
      Bosch Acquires Energy-Efficient Equipment Maker, FHP
       Manufacturing                                                       94
      Whirlpool Divests Hoover Floor-Care Business                         94
      Taiwanese Tatung Inaugurates Home Appliances Factory in Vietnam      94
      Gregg Appliances Acquires Builder Appliance Supply                   95
      Enodis Acquires Fabristeel                                           95
      Nilfisk Takes Over Viper Group                                       95
      Whirlpool Divests Maytag Facilities                                  95
      Gorizont and Midea Group to Enter into a Joint Venture               96
      Darty to Establish Stores in Turkey                                  96
      Whirlpool to Restructure Production Facilities                       96
      SANYO Electric and Haier to Liquidate SANYO Haier                    96
      Salton Signs Merger Agreement with Applica                           97
      Group Welkin Introduces Maple Brand Kitchen Appliances               97
      Samsung India Establishes Production Facility in Chennai             97
      Applica Merges with Harbinger Capital Partners                       98
      Konka Enhances Production Capacity                                   98

  9. FOCUS ON SELECT GLOBAL PLAYERS                                        99
      AB Electrolux (Sweden)                                               99
      Applica, Inc. (USA)                                                  99
       Applica Consumer Products, Inc. (USA)                               99
      BSH Bosch-Siemens Hausgerate GmbH (Germany)                          100
      GE Consumer & Industrial (USA)                                       100
      Groupe SEB (France)                                                  100
      Haier Group (China)                                                  101
      Hamilton Beach Brands, Inc. (USA)                                    101
      Hitachi Ltd (Japan)                                                  101
      Indesit Company SpA (Italy)                                          102
      LG Electronics Inc (Korea)                                           102
      Matsushita Electric Industrial Co., Ltd. (Japan)                     102
      Miele & CIE, KG (Germany)                                            103
      Mitsubishi Electric Corporation (Japan)                              103
      Royal Philips Electronics NV (The Netherlands)                       104
      Samsung Electronics Co Ltd (Korea)                                   104
      Sanyo Electric Co Ltd (Japan)                                        104
      Sunbeam Products, Inc. (USA)                                         105
      Whirlpool Corporation (USA)                                          105
       Maytag Corporation (USA)                                            105
        Hoover (USA) - A Division of Maytag                                106

  10. GLOBAL MARKET PERSPECTIVE                                            107
      Table 4: World Recent Past, Current & Future Analysis for
      Major Electric Household Appliances by Geographic Region - US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan),  Latin
      America, and Middle East/Africa Independently Analyzed by
      Annual Sales in Thousand Units for the Years 2007 through 2015
      (includes corresponding Graph/Chart)                                 107

      Table 5: World Historic Review for Major Electric Household
      Appliances by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America, and Middle
      East/Africa Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2000 through 2006 (includes corresponding
      Graph/Chart)                                                         108

      Table 6: World 11-Year Perspective for Major Electric
      Household Appliances by Geographic Region - Percentage
      Breakdown of Unit Sales for US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America, and Middle
      East/Africa for the Years 2005, 2010 and 2015 (includes
      corresponding Graph/Chart)                                           109
      Major Electric Household Appliances Market by Product Segment        110
      Table 7: World Recent Past, Current & Future Analysis for
      Compactors by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America, and Middle
      East/Africa Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2007 through 2015 (includes corresponding
      Graph/Chart)                                                         110

      Table 8: World Historic Review for Compactors by Geographic
      Region - US, Canada, Japan, Europe, Asia- Pacific (excluding
      Japan), Latin America, and Middle East/ Africa Independently
      Analyzed by Annual Sales in Thousand Units for the Years 2000
      through 2006 (includes corresponding Graph/Chart)                    111

      Table 9: World 11-Year Perspective for Compactors by
      Geographic Region - Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa and Latin America for the Years 2005, 2010 and
      2015 (includes corresponding Graph/Chart)                            112

      Table 10: World Recent Past, Current & Future Analysis for
      Dishwashers by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America, and Middle
      East/Africa Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2007 through 2015 (includes corresponding
      Graph/Chart)                                                         113

      Table 11: World Historic Review for Dishwashers by Geographic
      Region - US, Canada, Japan, Europe, Asia- Pacific (excluding
      Japan), Latin America, and Middle East/Africa Independently
      Analyzed by Annual Sales in Thousand Units for the Years 2000
      through 2006 (includes corresponding Graph/Chart)                    114

      Table 12: World 11-Year Perspective for Dishwashers by
      Geographic Region - Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
      America, and Middle East/Africa for the Years 2005, 2010 and
      2015 (includes corresponding  Graph/Chart)                           115

      Table 13: World Recent Past, Current & Future Analysis for
      Disposers by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America,  and Middle
      East/Africa Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2007 through 2015 (includes corresponding
      Graph/Chart)                                                         116

      Table 14: World Historic Review for Disposers by Geographic
      Region - US, Canada, Japan, Europe,  Asia-Pacific (excluding
      Japan), Latin America, and Middle East/Africa Independently
      Analyzed by Annual Sales in Thousand Units for the Years 2000
      through 2006 (includes corresponding Graph/Chart)                    117

      Table 15: World 11-Year Perspective for Disposers by
      Geographic Region - Percentage Breakdown of Unit  Sales for
      US, Canada, Japan, Europe, Asia-Pacific  (excluding Japan),
      Latin America, and Middle East/Africa for the Years 2005, 2010
      and 2015 (includes  corresponding Graph/Chart)                       118

      Table 16: World Recent Past, Current & Future Analysis for
      Dryers by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America, and Middle
      East/Africa Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2007 through 2015 (includes corresponding
      Graph/Chart)                                                         119

      Table 17: World Historic Review for Dryers by Geographic
      Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
      Japan), Latin America, and Middle East/Africa Independently
      Analyzed by Annual Sales in Thousand Units for the Years 2000
      through 2006 (includes corresponding Graph/Chart)                    120

      Table 18: World 11-Year Perspective for Dryers by Geographic
      Region - Percentage Breakdown of Unit Sales for US, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan), Latin America,
      and Middle East/Africa for the Years 2005, 2010 and 2015
      (includes corresponding Graph/Chart)                                 121

      Table 19: World Recent Past, Current & Future Analysis for
      Freezers by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America, and Middle
      East/Africa Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2007 through 2015 (includes corresponding
      Graph/Chart)                                                         122

      Table 20: World Historic Review for Freezers by Geographic
      Region - US, Canada, Japan, Europe, Asia- Pacific (excluding
      Japan), Latin America, and Middle East/ Africa Independently
      Analyzed by Annual Sales in Thousand Units for the Years 2000
      through 2006 (includes corresponding Graph/Chart)                    123

      Table 21: World 11-Year Perspective for Freezers by Geographic
      Region - Percentage Breakdown of Unit Sales for US, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan), Latin America,
      and Middle East/Africa for the Years 2005, 2010 and 2015
      (includes corresponding Graph/Chart)                                 124

      Table 22: World Recent Past, Current & Future Analysis for
      Microwave Ovens by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Latin America, and
      Middle East/Africa Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2007 through 2015 (includes
      corresponding Graph/Chart)                                           125

      Table 23: World Historic Review for Microwave Ovens by
      Geographic Region - US, Canada, Japan, Europe, Asia- Pacific
      (excluding Japan), Latin America, and Middle East/ Africa
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2000 through 2006 (includes corresponding
      Graph/Chart)                                                         126

      Table 24: World 11-Year Perspective for Microwave Ovens by
      Geographic Region - Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
      America, and Middle East/Africa for the Years 2005, 2010 and
      2015 (includes corresponding Graph/Chart)                            127

      Table 25: World Recent Past, Current & Future Analysis for
      Range Hoods by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America, and Middle
      East/Africa Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2007 through 2015 (includes corresponding
      Graph/Chart)                                                         128

      Table 26: World Historic Review for Range Hoods by Geographic
      Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
      Japan), Latin America, and Middle East/Africa Independently
      Analyzed by Annual Sales in Thousand Units for the Years 2000
      through 2006 (includes corresponding Graph/Chart)                    129

      Table 27: World 11-Year Perspective for Range Hoods by
      Geographic Region - Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
      America, and Middle East/Africa for the Years 2005, 2010 and
      2015 (includes corresponding Graph/Chart)                            130

      Table 28: World Recent Past, Current & Future Analysis for
      Electric Ranges by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Latin America, and
      Middle East/Africa Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2007 through 2015 (includes
      corresponding Graph/Chart)                                           131

      Table 29: World Historic Review for Electric Ranges by
      Geographic Region - US, Canada, Japan, Europe, Asia- Pacific
      (excluding Japan), Latin America, and Middle East/ Africa
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2000 through 2006 (includes  corresponding
      Graph/Chart)                                                         132

      Table 30: World 11-Year Perspective for Electric Ranges by
      Geographic Region - Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
      America, and Middle East/Africa for the Years 2005, 2010 and
      2015 (includes corresponding Graph/Chart)                            133

      Table 31: World Recent Past, Current & Future Analysis for
      Refrigerators by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Latin America, and
      Middle East/Africa Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2007 through 2015  (includes
      corresponding Graph/Chart)                                           134

      Table 32: World Historic Review for Refrigerators by
      Geographic Region - US, Canada, Japan, Europe, Asia- Pacific
      (excluding Japan), Latin America, and Middle East/ Africa
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2000 through 2006 (includes corresponding
      Graph/Chart)                                                         135

      Table 33: World 11-Year Perspective for Refrigerators by
      Geographic Region - Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
      America, and Middle East/Africa for the Years 2005, 2010 and
      2015 (includes corresponding Graph/Chart)                            136

      Table 34: World Recent Past, Current & Future Analysis for
      Vacuum Cleaners by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Latin America, and
      Middle East/Africa Independently Analyzed by Annual Sales  in
      Thousand Units for the Years 2007 through 2015  (includes
      corresponding Graph/Chart)                                           137

      Table 35: World Historic Review for Vacuum Cleaners by
      Geographic Region - US, Canada, Japan, Europe, Asia- Pacific
      (excluding Japan), Latin America, and Middle East/ Africa
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2000 through 2006 (includes  corresponding
      Graph/Chart)                                                         138

      Table 36: World 11-Year Perspective for Vacuum Cleaners by
      Geographic Region - Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
      America, and Middle East/Africa for the Years 2005, 2010 and
      2015 (includes corresponding Graph/Chart)                            139

      Table 37: World Recent Past, Current & Future Analysis for
      Washing Machines by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Latin America, and
      Middle East/Africa Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2007 through 2015 (includes
      corresponding Graph/Chart)                                           140

      Table 38: World Historic Review for Washing Machines by
      Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Latin America, and Middle East/Africa
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2000 through 2006 (includes corresponding
      Graph/Chart)                                                         141

      Table 39: World 11-Year Perspective for Washing Machines by
      Geographic Region - Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
      America, and Middle East/Africa for the Years 2005, 2010 and
      2015 (includes corresponding Graph/Chart)                            142

      Table 40: World Recent Past, Current & Future Analysis for
      Water Heaters (Electric) by Geographic Region - US, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan), Latin America,
      and Middle East/Africa Independently Analyzed by Annual Sales
      in Thousand Units for the Years 2007 through 2015 (includes
      corresponding Graph/Chart)                                           143

      Table 41: World Historic Review for Water Heaters (Electric)
      by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Latin America, and Middle East/ Africa
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2000 through 2006 (includes corresponding
      Graph/Chart)                                                         144

      Table 42: World 11-Year Perspective for Water Heaters
      (Electric) by Geographic Region - Percentage Breakdown of Unit
      Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
      Japan), M Latin America, and Middle East/Africa for the Years
      2005, 2010 and 2015 (includes corresponding Graph/Chart)             145

      Table 43: World Recent Past, Current & Future Analysis for
      Room ACs by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America, and Middle
      East/Africa Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2007 through 2015 (includes corresponding
      Graph/Chart)                                                         146

      Table 44: World Historic Review for Room ACs by Geographic
      Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
      Japan), Latin America, and Middle East/Africa Independently
      Analyzed by Annual Sales in Thousand Units for the Years  2000
      through 2006 (includes corresponding Graph/Chart)                    147

      Table 45: World 11-Year Perspective for Room ACs by Geographic
      Region - Percentage Breakdown of Unit Sales for US, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan), Latin America,
      and Middle East/Africa for the Years 2005, 2010 and 2015
      (includes corresponding Graph/Chart)                                 148

      Table 46: World Recent Past, Current & Future Analysis for
      Other Major Electric Household Appliances by Geographic Region-
      US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
      Latin America, and Middle East/Africa Independently Analyzed
      by Annual Sales in Thousand Units for the Years 2007 through
      2015 (includes corresponding Graph/Chart)                            149

      Table 47: World Historic Review for Other Major Electric
      Household Appliances by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Latin America, and
      Middle East/Africa Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2000 through 2006 (includes
      corresponding Graph/Chart)                                           150

      Table 48: World 11-Year Perspective for Other Major Electric
      Household Appliances by Geographic Region - Percentage
      Breakdown of Unit Sales for US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan Latin America, and Middle
      East/Africa for the Years 2005, 2010 and 2015 (includes
      corresponding Graph/Chart)                                           151
      Small Electric Household Appliances Market by Product Segment        152
      Table 49: World Recent Past, Current & Future Analysis for
      Small Electric Household Appliances by Geographic Region - US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
      America, and Middle East/Africa Independently Analyzed by
      Annual Sales in Thousand Units for the Years 2007 through 2015
      (includes corresponding Graph/Chart)                                 152

      Table 50: World Historic Review for Small Electric Household
      Appliances by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America, and Middle
      East/Africa Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2000 through 2006 (includes corresponding
      Graph/Chart)                                                         153

      Table 51: World 11-Year Perspective for Small Electric
      Household Appliances by Geographic Region - Percentage
      Breakdown of Unit Sales for US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America, and Middle
      East/Africa for the Years 2005, 2010 and 2015 (includes
      corresponding Graph/Chart)                                           154

      Table 52: World Recent Past, Current & Future Analysis for
      Blenders by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America, and Middle
      East/Africa Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2007 through 2015 (includes corresponding
      Graph/Chart)                                                         155

      Table 53: World Historic Review for Blenders by Geographic
      Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
      Japan), Latin America, and Middle East/Africa Independently
      Analyzed by Annual Sales in Thousand Units for the Years 2000
      through 2006 (includes corresponding Graph/Chart)                    156

      Table 54: World 11-Year Perspective for Blenders by Geographic
      Region - Percentage Breakdown of Unit Sales for US, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan), Latin America,
      and Middle East/Africa for the Years 2005, 2010 and 2015
      (includes corresponding Graph/Chart)                                 157

      Table 55: World Recent Past, Current & Future Analysis for
      Bread Makers by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America, and Middle
      East/Africa Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2007 through 2015 (includes corresponding
      Graph/Chart)                                                         158

      Table 56: World Historic Review for Bread Makers by Geographic
      Region - US, Canada, Japan, Europe, Asia- Pacific (excluding
      Japan), Latin America, and Middle East/ Africa Independently
      Analyzed by Annual Sales in Thousand Units for the Years 2000
      through 2006 (includes corresponding Graph/Chart)                    159

      Table 57: World 11-Year Perspective for Bread Makers by
      Geographic Region - Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
      America, and Middle East/Africa for the Years 2005, 2010 and
      2015 (includes corresponding Graph/Chart)                            160

      Table 58: World Recent Past, Current & Future Analysis for
      Broilers by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America, and Middle
      East/Africa Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2007 through 2015 (includes corresponding
      Graph/Chart)                                                         161

      Table 59: World Historic Review for Broilers by Geographic
      Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
      Japan), Latin America, and Middle East/Africa Independently
      Analyzed by Annual Sales in Thousand Units for the Years 2000
      through 2006 (includes corresponding Graph/Chart)                    162

      Table 60: World 11-Year Perspective for Broilers by Geographic
      Region - Percentage Breakdown of Unit Sales for US, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan), Latin America,
      and Middle East/Africa for the Years 2005, 2010 and 2015
      (includes corresponding Graph/Chart)                                 163

      Table 61: World Recent Past, Current & Future Analysis for Can
      Openers (Electric) by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Latin America, and
      Middle East/Africa Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2007 through 2015 (includes
      corresponding Graph/Chart)                                           164

      Table 62: World Historic Review for Can Openers (Electric) by
      Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Latin America, and Middle East/ Africa
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2000 through 2006 (includes corresponding
      Graph/Chart)                                                         165

      Table 63: World 11-Year Perspective for Can Openers (Electric)
      by Geographic Region - Percentage Breakdown of Unit Sales for
      US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
      Latin America, and Middle East/Africa for the Years 2005, 2010
      and 2015 (includes corresponding Graph/Chart)                        166

      Table 64: World Recent Past, Current & Future Analysis for
      Coffee Makers by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Latin America, and
      Middle East/Africa Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2007 through 2015 (includes
      corresponding Graph/Chart)                                           167

      Table 65: World Historic Review for Coffee Makers by
      Geographic Region - US, Canada, Japan, Europe, Asia- Pacific
      (excluding Japan), Latin America, and Middle East/ Africa
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2000 through 2006 (includes corresponding
      Graph/Chart)                                                         168

      Table 66: World 11-Year Perspective for Coffee Makers by
      Geographic Region - Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
      America, and Middle East/Africa for the Years 2005, 2010 and
      2015 (includes corresponding Graph/Chart)                            169

      Table 67: World Recent Past, Current & Future Analysis for
      Electric Knives by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan Latin America, and
      Middle East/Africa Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2007 through 2015 (includes
      corresponding Graph/Chart)                                           170

      Table 68: World Historic Review for Electric Knives by
      Geographic Region - US, Canada, Japan, Europe, Asia- Pacific
      (excluding Japan), Latin America, and Middle East/ Africa
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2000 through 2006 (includes corresponding
      Graph/Chart)                                                         171

      Table 69: World 11-Year Perspective for Electric Knives by
      Geographic Region - Percentage Breakdown of Unit Sales  for
      US, Canada, Japan, Europe, Asia-Pacific (excluding Japan Latin
      America, and Middle East/Africa for the Years 2005, 2010 and
      2015 (includes corresponding Graph/Chart)                            172

      Table 70: World Recent Past, Current & Future Analysis for
      Food Choppers by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Latin America, and
      Middle East/Africa Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2007 through 2015 (includes
      corresponding Graph/Chart)                                           173

      Table 71: World Historic Review for Food Choppers by
      Geographic Region - US, Canada, Japan, Europe, Asia- Pacific
      (excluding Japan), Latin America, and Middle East/ Africa
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2000 through 2006 (includes corresponding
      Graph/Chart)                                                         174

      Table 72: World 11-Year Perspective for Food Choppers by
      Geographic Region - Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
      America, and Middle East/Africa for the Years 2005, 2010 and
      2015 (includes corresponding Graph/Chart)                            175

      Table 73: World Recent Past, Current & Future Analysis for
      Food Processors by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Latin America, and
      Middle East/Africa Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2007 through 2015 (includes
      corresponding Graph/Chart)                                           176

      Table 74: World Historic Review for Food Processors by
      Geographic Region - US, Canada, Japan, Europe, Asia- Pacific
      (excluding Japan), Latin America, and Middle East/ Africa and
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2000 through 2006 (includes corresponding
      Graph/Chart)                                                         177

      Table 75: World 11-Year Perspective for Food Processors by
      Geographic Region - Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
      America, and Middle East/Africa for the Years 2005, 2010 and
      2015 (includes corresponding Graph/Chart)                            178

      Table 76: World Recent Past, Current & Future Analysis for
      Irons by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America, and Middle
      East/Africa Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2007 through 2015 (includes corresponding
      Graph/Chart)                                                         179

      Table 77: World Historic Review for Irons by Geographic Region-
      US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
      Latin America, and Middle East/Africa Independently Analyzed
      by Annual Sales in Thousand Units for  the Years 2000 through
      2006 (includes  corresponding Graph/Chart)                           180

      Table 78: World 11-Year Perspective for Irons by Geographic
      Region - Percentage Breakdown of Unit Sales for US, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan), Latin America,
      and Middle East/Africa for the Years 2005, 2010 and 2015
      (includes corresponding Graph/Chart)                                 181

      Table 79: World Recent Past, Current & Future Analysis for
      Mixers by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan Latin America, and Middle
      East/Africa Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2007 through 2015 (includes corresponding
      Graph/Chart)                                                         182

      Table 80: World Historic Review for Mixers by Geographic
      Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
      Japan), Latin America, and Middle East/Africa Independently
      Analyzed by Annual Sales in Thousand Units for the Years 2000
      through 2006 (includes corresponding Graph/Chart)                    183

      Table 81: World 11-Year Perspective for Mixers by Geographic
      Region - Percentage Breakdown of Unit Sales for US, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan Latin America,
      and Middle East/Africa for the Years 2005, 2010 and 2015
      (includes corresponding Graph/Chart)                                 184

      Table 82: World Recent Past, Current & Future Analysis for
      Toaster Ovens by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Latin America, and
      Middle East/Africa Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2007 through 2015 (includes
      corresponding Graph/Chart)                                           185

      Table 83: World Historic Review for Toaster Ovens by
      Geographic Region - US, Canada, Japan, Europe, Asia- Pacific
      (excluding Japan), Latin America, and Middle East/ Africa
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2000 through 2006 (includes corresponding
      Graph/Chart)                                                         186

      Table 84: World 11-Year Perspective for Toaster Ovens by
      Geographic Region - Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
      America, and Middle East/Africa for the Years 2005, 2010 and
      2015 (includes  corresponding Graph/Chart)                           187

      Table 85: World Recent Past, Current & Future Analysis  for
      Toasters by Geographic Region - US, Canada,  Japan, Europe,
      Asia-Pacific (excluding Japan),  Latin America, and Middle
      East/Africa Independently  Analyzed by Annual Sales in
      Thousand Units for  the Years 2007 through 2015 (includes
      corresponding Graph/Chart)                                           188

      Table 86: World Historic Review for Toasters by Geographic
      Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
      Japan), Latin America, and Middle East/Africa Independently
      Analyzed by Annual Sales in Thousand Units for  the Years 2000
      through 2006 (includes  corresponding Graph/Chart)                   189

      Table 87: World 11-Year Perspective for Toasters by
      Geographic Region - Percentage Breakdown of Unit Sales  for
      US, Canada, Japan, Europe, Asia-Pacific (excluding  Japan),
      Latin America, and Middle East/Africa for  the Years 2005,
      2010 and 2015 (includes  corresponding Graph/Chart)                  190

      Table 88: World Recent Past, Current & Future Analysis for
      Waffle Irons by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America, and Middle
      East/Africa Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2007 through 2015  (includes corresponding
      Graph/Chart)                                                         191

      Table 89: World Historic Review for Waffle Irons by
      Geographic Region - US, Canada, Japan, Europe,  Asia-Pacific
      (excluding Japan), Latin America, and  Middle East/Africa
      Independently Analyzed by Annual  Sales in Thousand Units for
      the Years 2000 through  2006 (includes corresponding
      Graph/Chart)                                                         192

      Table 90: World 11-Year Perspective for Waffle Irons by
      Geographic Region - Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
      America, and Middle East/Africa for  the Years 2005, 2010 and
      2015 (includes  corresponding Graph/Chart)                           193

      Table 91: World Recent Past, Current & Future Analysis for
      Miscellaneous Small Electric Household Appliances by
      Geographic Region - US, Canada, Japan, Europe, Asia- Pacific
      (excluding Japan), Latin America, and Middle East/ Africa
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2007 through 2015 (includes corresponding
      Graph/Chart)                                                         194

      Table 92: World Historic Review for Miscellaneous Small
      Electric Household Appliances by Geographic Region -  US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan),  Latin
      America, and Middle East/Africa Independently  Analyzed by
      Annual Sales in Thousand Units for  the Years 2000 through
      2006 (includes  corresponding Graph/Chart)                           195

      Table 93: World 11-Year Perspective for Miscellaneous Small
      Electric Household Appliances by Geographic Region -
      Percentage Breakdown of Unit Sales for US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Latin America, and
      Middle East/Africa for the Years 2005, 2010 and 2015 (includes
      corresponding Graph/Chart)                                           196

  11. THE UNITED STATES                                                    197
      A.Market Analysis                                                    197
        Market Overview                                                    197
         Current Market Scenario                                           197
        Recession Trends in the Electric Household Appliances Industry     197
         Hectic Import-Export Activity in the Vacuum Cleaners Market
          in 2009                                                          197
         Household Appliance Industry Experiences Growth in Sales          197
         Household Appliances Market Witnesses Slump in Sales              198
         Slowdown in Housing Sector Impacting Prospects for
          Household Appliances Market                                      198
         Remodeling Projects Offer Respite to the Declining
          Household Appliances Market                                      199
         Emergence of Household Appliances Confirming Energy-Saving
          Standards                                                        199
         Stainless Steel Industry Capitalizing On Energy Saving Trend      199
         Shift Towards Replacement of Steel with other Lesser Cost
          Materials                                                        199
         Freezers Gain Popularity Due to Soaring Food Prices               200
         Sales Decline in Household Appliances Results in Energy
          Efficient Options                                                200
        General Market and Product Trends                                  200
         US Appliance Market - Large and Homogeneous                       200
         Appliance Market - Stricken by Government Regulations             201
         Central Air Conditioner Goes Dearer Yet Beneficial                201
         Increasing Market for Small Kitchen Appliances                    201
         Demand for Energy Star Products on the Rise                       201
         Slowdown in New Housing Starts Affects Market                     202
         Innovations Bailout Sinking Industry                              202
         Market Witness Shift in Production Operations                     203
         Saturated Market Leaves Minimal Scope for Growth                  203
         2008-2009: Industry Passes Through Critical Phase                 203
         Replacement Demand - Contributes a Major Part to Overall Sales    204
         Competitive Scenario                                              204
         Entry Barriers                                                    204
        Product Segment Analysis                                           204
         Major Appliance Segments                                          204
          Dishwashers                                                      204
           Table 94: Leading Players in the US Market for
           Dishwashers (2008): Percentage Breakdown of Unit
           Shipments for Whirlpool, General Electric, Electrolux
           (Frigidaire), Maytag, BSH and Others (includes
           corresponding Graph/Chart)                                      205

           Table 95: US Exports of Dishwashing Machines in 2008:
           Percentage Breakdown of Value Share by Country for
           Canada, Mexico, Venezuela, Colombia, Japan, Costa Rica,
           Netherlands, Ecuador, Saudi Arabia and Others (includes
           corresponding Graph/Chart)                                      205

           Table 96: US Imports of Dishwashing Machines in 2008:
           Percentage Share Breakdown of Import Value by Country -
           New Zealand, Germany, South Korea, Sweden, China, Canada,
           Italy, and Others (includes corresponding Graph/Chart)          205
          Freezers                                                         206
           Table 97: Leading Players in the US Market for Chest and
           Upright Freezers (2008 & 2009): Percentage Breakdown of
           Unit Shipments for Electrolux (Frigidaire), W.C. Wood,
           Haier, and Sanyo (includes corresponding Graph/Chart)           206
          Dryers                                                           207
           Table 98: Leading Players in the US Market for Dryers
           (Electric) (2008-2009): Percentage Breakdown of Unit
           Shipments for Whirlpool, General Electric, Electrolux,
           and Others  (includes corresponding Graph/Chart)                207
          Refrigerators                                                    208
           Table 99: Leading Players in the US Market for
           Refrigerators (2008 & 2009): Percentage Breakdown of Unit
           Shipments for Whirlpool, General Electric, Electrolux
           (Frigidaire), Haier, W.C. Wood, and Others (includes
           corresponding Graph/Chart)                                      208

           Table 100: Leading Players in the US Market for
           Refrigerators (Standard)(2008): Percentage Breakdown  of
           Unit Shipments for General Electric, Electrolux
           (Frigidaire), Whirlpool, Maytag, Haier, W.C. Wood, and
           Others (includes corresponding Graph/Chart)                     208

           Table 101: The US Refrigerator Market (2008): Percentage
           Share Breakdown of Unit Sales of Different Models-
           Freezer on Top, Side by Side, Freezer on Bottom-French
           Door, Compact, Freezer on Bottom (includes corresponding
           Graph/Chart)                                                    209

           Table 102: US Exports of Refrigerators in 2008:
           Percentage Breakdown of Value Share by Country for
           Canada, Mexico, UAE, Saudi Arabia, Dominican Republic,
           Greece, Venezuela, China, Panama, Kuwait, and Others
           (includes corresponding Graph/Chart)                            209

           Table 103: US Imports of Refrigerators in 2008:
           Percentage Breakdown of Value Share by Country  for
           Mexico, South Korea, Slovenia, Japan, Canada, Turkey,
           Germany, Costa Rica, Thailand, and Others (includes
           corresponding Graph/Chart)                                      209
          Water Heaters                                                    210
           US Water Heater Market - A Changing Trend                       210
           Major Players - Water Heaters                                   210
            Table 104: Leading Players in the US Market for Water
            Heaters (2008): Percentage Breakdown of Unit Shipments
            for A.O. Smith, Rheem, Bradford White, Lochinvar, and
            Others  (includes corresponding Graph/Chart)                   210
          Vacuum Cleaners                                                  210
           Life Expectancy of Vacuums                                      210
           Leading Players                                                 211
            Table 105: Leading Players in the US Market for Vacuum
            Cleaners (2009): Percentage Breakdown of Unit Shipments
            for Bissell, Electrolux (Eureka), Royal (Dirt Devil),
            Hoover, Dyson, Oreck, Panasonic (incl. Kenmore) and
            Others  (includes corresponding Graph/Chart)                   211

            Table 106: Leading Players in the US Market for Vacuum
            Cleaners (Hand-Held) (2008-2009): Percentage Breakdown
            of Unit Shipments for Black and Decker, TTI Floor Care
            North America, EuroPro, Eureka, and Others (includes
            corresponding Graph/Chart)                                     211

            Table 107: Leading Players in the US Market for Vacuum
            Cleaners (Upright) (2008): Percentage Breakdown of
            Revenues for Dyson, Bissel, Hoover, Eureka, Dirt Devil,
            Kirby, Oreck, Kenmore, and  Euro-Pro (includes
            corresponding Graph/Chart)                                     212

            Table 108: The US Vacuum Cleaners Market (2009):
            Percentage Share Breakdown of Sales by Segments -
            Upright Vacuums, Deep Carpet Cleaners, Stick Vacuums,
            Canister Vacuums, Hand Vacuums, Workshop Vacuums, and
            Non-Electric-Carpet Sweeps (includes corresponding
            Graph/Chart)                                                   212

            Table 109: The US Vacuum Cleaners Market (2009):
            Percentage Share Breakdown of Sales by Segments - Bare
            Floor, Hand-Held, Robotic, and Others (includes
            corresponding Graph/Chart)                                     212

            Table 110: The US Vacuum Cleaners Market (2009):
            Percentage Share Breakdown of Sales by Type- Bagless and
            Use Bags                                                       213
         Small Appliance Segments                                          213
          Coffeemakers                                                     213
           Table 111: Leading Players in the US Market for Coffee
           Makers (2009): Percentage Breakdown of Unit Shipments for
           Jarden Corp., Applica (Windmere/Black and Decker),
           Hamilton Beach Cuisinart, Krups, Braun, Bunn, Russell
           Hobbs, Inc, , West Bend and Others (includes
           corresponding Graph/Chart)                                      213

           Table 112: US Market for Coffeemakers (2009): Percentage
           Breakdown of Volume Sales by Distribution Channel
           (includes corresponding Graph/Chart)                            214

           Table 113: US Exports of Electrothermic Coffee or  Tea
           Makers in 2008: Percentage Breakdown of Value Share by
           Country for Canada, China, UK, Germany, Japan, Hong Kong,
           Australia,  Italy, UAE, and Others (includes
           corresponding Graph/Chart)                                      214

           Table 114: US Imports of Electrothermic Coffee or Tea
           Makers in 2008: Percentage Breakdown of  Value Share by
           Country for China, Italy, Switzerland, Mexico, India,
           Hong Kong, Czech Republic, Portugal, South Korea,
           Germany, and Others (includes corresponding Graph/Chart)        215
          Food Processors                                                  215
           Table 115: Leading Players in the US Market for Food
           Processors (2007): Percentage Breakdown of Unit Shipments
           for Cuisinart, Applica (Windmere/Black and Decker),
           Hamilton Beach Brands Inc, KitchenAid, Oster/Sunbeam, and
           Others (includes corresponding Graph/Chart)                     215

           Table 116: US Market for Food Processors (2008):
           Percentage Breakdown of Volume Sales by Distribution
           Channel (includes corresponding Graph/Chart)                    215

           Table 117: US Market for Blenders (2008): Percentage
           Breakdown of Volume Sales by Distribution Channel
           (includes corresponding Graph/Chart)                            216
          Electric Irons                                                   216
           Consumer Profile                                                216
            By Consumer Group                                              216
             Table 118: US Market for Electric Iron: Percentage
              Breakdown by Consumer Group (includes corresponding
               Graph/Chart)                                                216
            By Age Group                                                   216
             Table 119: US Market for Electric Iron: Percentage
             Breakdown by Age Group (includes corresponding
             Graph/Chart)                                                  216
            By Gender                                                      217
             Table 120: US Market for Electric Irons: Percentage
              Breakdown by Gender                                          217
           Battle for Market Share Continues                               217
           Preferences in Product Features                                 217
           Producers Offer Innovative Products to Capture Market           217
           Distribution                                                    218
            Table 121: US Market for Electric Irons (2008):
            Percentage Breakdown of Volume Sales by Distribution
            Channel (includes corresponding Graph/Chart)                   218
        Outlook for Smart Appliances                                       218
         Table 122: Projections for Smart Appliances in the US
         Market (2015): Percentage Breakdown of Sales by Category -
         Clothes Washer, Refrigerator, Clothes Dryer, Dishwasher,
         Freezer, and others (includes corresponding Graph/Chart)          218
        Imports and Exports Statistics                                     219
         Table 123: US Exports of Household Appliances in 2008:
         Percentage Breakdown of Value Share by Country for Canada,
         Mexico, Germany, Venezuela, UK, Netherlands, Philippines,
         Japan and Others (includes corresponding Graph/Chart)             219

         Table 124: US Imports of Household Appliances in 2008:
         Percentage Breakdown of Value Share by Country for China,
         Mexico, Korea, Canada, Germany, Malaysia,  Italy, Sweden,
         Japan and Others (includes corresponding Graph/Chart)             219

         Table 125: US Exports of Microwave Ovens in 2007:
         Percentage Breakdown of Value Share by Country for Canada,
         Mexico, Venezuela, China, Jamaica, Honduras, Trinidad and
         Tobago, Dominican Republic, Costa Rica, Colombia and Others
         (includes corresponding Graph/Chart)                              220

         Table 126: US Imports of Microwave Ovens in 2007:
         Percentage Breakdown of Value Share by Country for  China,
         Malaysia, South Korea, Thailand, Sweden, Japan, and Others
         (includes corresponding Graph/Chart)                              220

         Table 127: US Exports of Washing Machines in 2007:
         Percentage Breakdown of Value Share by Country for Canada,
         Mexico, Venezuela, Colombia, Australia, Saudi Arabia,
         Ecuador, Taiwan, Guatemala, and Others (includes
         corresponding Graph/Chart)                                        220

         Table 128: US Imports of Washing Machines in 2007:
         Percentage Breakdown of Value Share by Country for Germany,
         South Korea, Mexico, China, Italy, Sweden, New Zealand,
         Czech Republic, Belgium, Spain, and Others (includes
         corresponding Graph/Chart)                                        221

         Table 129: US Exports of Grinders, Mixers and Juice
         Extractors in 2007: Percentage Breakdown of Value Share by
         Country for Canada, Belgium, Taiwan, UK, Australia, Japan,
         Mexico, Hong Kong, Germany, Peru  and Others (includes
         corresponding Graph/Chart)                                        221

         Table 130: US Imports of Grinders, Mixers and Juice
         Extractors in 2007: Percentage Breakdown of Value Share by
         Country for China, Mexico, Spain, Hong Kong, South Korea,
         Italy, Taiwan, Slovenia, and Others (includes corresponding
         Graph/Chart)                                                      222
        US Market Statistics: A Historic Perspective                       222
         Major Electric Household Appliances                               222
          Table 131: Leading Players in the US Market for Major
          Electric Household Appliances (2003-2005): Percentage
          Breakdown of Volume Sales for Whirlpool,  GE Consumer
          Products, Maytag, Electrolux, and Others (includes
          corresponding Graph/Chart)                                       222
        Major Appliance Segments                                           223
         Compactors                                                        223
          Table 132: Leading Players in the US Market for Compactors
          (2003-2005): Percentage Breakdown of Volume Sales for
          Whirlpool and Others                                             223
         Microwave Ovens                                                   223
          Table 133: Leading Players in the US Market for Microwave
          Ovens (2003-2005): Percentage Breakdown of Volume Sales
          for Samsung, Sharp, LG Electronics, Matsushita, Whirlpool,
          Sanyo- Fisher, Daewoo, Maytag, and Others (includes
          corresponding Graph/Chart)                                       223
         Washers                                                           224
          Table 134: Leading Players in the US Market for Washers
          (2003-2005): Percentage Breakdown of Volume Sales for
          Whirlpool, Maytag, GE Consumer Products, Electrolux, and
          Others (includes corresponding Graph/Chart)                      224
         Electric Ranges                                                   225
          Table 135: Leading Players in the US Market for Electric
          Ranges (2003-2005): Percentage Breakdown of Volume Sales
          for GE Consumer Products, Whirlpool, Electrolux, Maytag,
          and Others (includes corresponding Graph/Chart)                  225
        Small Electric Household Appliances                                226
         Table 136: Leading Players in the US Market for Small
         Electric Household Appliances (2003-2005): Percentage
         Breakdown of Volume Sales for Hamilton Beach Proctor-Silex,
         Applica Consumer Products, Sunbeam Products, Salton/Maxim
         Housewares, Whirlpool, Braun, and Others (includes
         corresponding Graph/Chart)                                        226
        Small Appliance Segments                                           227
         Blenders                                                          227
          Table 137: Leading Players in the US Market for Blenders
          (2003-2005): Percentage Breakdown of Volume Sales for
          Hamilton Beach/Proctor-Silex, Sunbeam Products,
          Salton/Maxim Housewares, Braun, Waring, and Others
          (includes corresponding Graph/Chart)                             227
         Toasters                                                          228
          Table 138: Leading Players in the US Market for Toasters
          (2003-2005): Percentage Breakdown of Volume Sales for
          Hamilton Beach/Proctor-Silex, Salton/Maxim, Applica
          Consumer Products,  Sunbeam Products, Holmes, and Others
          (includes corresponding Graph/Chart)                             228

          Table 139: US Market for Toasters (2008): Percentage
          Breakdown of Volume Sales by Distribution Channel
          (includes corresponding Graph/Chart)                             228
         Mixers                                                            229
          Table 140: Leading Players in the US Market for Mixers
          (Hand & Stand) (2003-2005): Percentage Breakdown of Volume
          Sales for Hamilton Beach/ Proctor-Silex, Whirlpool,
          Applica Consumer  Products, Sunbeam Products,
          Salton/Maxim, Holmes, and Others (includes corresponding
          Graph/Chart)                                                     229
         Bread Makers                                                      230
          Table 141: Leading Players in the US Market for Bread
          Makers (2003-2005): Percentage Breakdown of Volume Sales
          for Sunbeam Products, Salton/Maxim Housewares, Regal Ware,
          Matsushita, and Others (includes corresponding
          Graph/Chart)                                                     230
         Can Openers (Electric)                                            231
          Table 142: Leading Players in the US Market for Electric
          Can Openers (2003-2005): Percentage Breakdown of Volume
          Sales for Hamilton Beach/Proctor-Silex, Applica Consumer
          Products, Holmes, Presto, Salton/Maxim Housewares, Sunbeam
          Products, and Others (includes corresponding Graph/Chart)        231
         Electric Knives                                                   232
          Table 143: Leading Players in the US Market for Electric
          Knives (2003-2005): Percentage Breakdown of Volume Sales
          for Hamilton Beach/Proctor-Silex, Applica Consumer
          Products, Salton/Maxim, Presto, Sunbeam Products, and
          Others (includes corresponding Graph/Chart)                      232
         Electric Irons                                                    233
          Table 144: Leading Players in the US Market for Electric
          Irons (2003-2005): Percentage Breakdown of Volume Sales
          for Hamilton Beach/Proctor-Silex, Applica Consumer
          Products, Sunbeam Products, Rowenta, and Others (includes
          corresponding Graph/Chart)                                       233
        Retailing in the US                                                233
         Comparative Evaluation of America’s Top Six Retailers of
          Major Appliances                                                 234
        Key Players                                                        236
      B.Market Analytics                                                   238
        Table 145: US Recent Past, Current & Future Analysis for
        Major Electric Household Appliances by Product Segment -
        Compactors, Dishwashers, Disposers, Dryers, Freezers,
        Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), Room ACs and Other Major Electric
        Household Appliances Independently Analyzed by Annual Sales
        in Thousand Units for the Years 2007 through 2015 (includes
        corresponding Graph/Chart)                                         238

        Table 146: US Historic Review for Major Electric Household
        Appliances by Product Segment - Compactors, Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), Room ACs and Other Major
        Electric Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2000 through
        2006 (includes corresponding Graph/Chart)                          239

        Table 147: US 11-Year Perspective for Major Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Compactors, Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), Room Acs and Other Major
        Electric Household Appliances for the Years 2005, 2010 and
        2015 (includes corresponding Graph/Chart)                          240

        Table 148: US Recent Past, Current & Future Analysis for
        Small Electric Household Appliances by Product Segment -
        Blenders, Bread Makers, Broilers, Can Openers (Electric),
        Coffee Makers, Electric Knives, Food Choppers, Food
        Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle
        Irons and Miscellaneous Small Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2007 through 2015 (includes corresponding
        Graph/Chart)                                                       241

        Table 149: US Historic Review for Small Electric Household
        Appliances by Product Segment - Blenders, Bread Makers,
        Broilers, Can Openers (Electric), Coffee Makers, Electric
        Knives, Food Choppers, Food Processors, Irons, Mixers,
        Toaster Ovens, Toasters, Waffle Irons and Miscellaneous
        Small Electric Household Appliances Independently Analyzed
        by Annual Sales in Thousand Units for the Years 2000 through
        2006 (includes corresponding Graph/Chart)                          242

        Table 150: US 11-Year Perspective for Small Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Blenders, Bread Makers,
        Broilers, Can Openers (Electric), Coffee Makers, Electric
        Knives, Food Choppers, Food Processors, Irons, Mixers,
        Toaster Ovens, Toasters, Waffle Irons and Miscellaneous
        Small Electric Household  Appliances for the Years 2005,
        2010 and 2015 (includes corresponding Graph/Chart)                 243

  12. CANADA                                                               244
      A.Market Analysis                                                    244
        Market Overview                                                    244
         Current Market Scenario                                           244
        Appliance Market Posts Strong Gains                                244
        Canadian Appliance Market in the Recent Past                       244
        Retailing                                                          245
         Shift in Traditional Customer Base                                245
         Role of Brand Recognition                                         245
         Vacuum Cleaner Imports Scenario (2008-2009)                       245
         Import and Export Statistics                                      246
          Table 151: Canadian Exports of Dishwashing Machines by
          Country (2008): Percentage Share Breakdown of Export Value
          by County for US, Mexico, Venezuela, Colombia, Ecuador,
          China, Bermuda and Others (includes corresponding
          Graph/Chart)                                                     246

          Table 152: Canadian Imports of Dishwashing Machines by
          Country (2008): Percentage Breakdown of Value Share by
          County for US, Germany, South Korea, China, New Zealand,
          Sweden, Turkey, Spain, and Others (includes corresponding
          Graph/Chart)                                                     246

          Table 153: Canadian Exports of Electrothemic Coffee or Tea
          Makers by Country (2008): Percentage Share Breakdown of
          Export Value by County for US, China, UK, Cuba, Hong Kong,
          Costa Rica, Afghanistan, Mexico, Saudi Arabia, and Others
          (includes corresponding Graph/Chart)                             247

          Table 154: Canadian Imports of Electrothemic Coffee or Tea
          Makers by Country (2008): Percentage Breakdown of Value
          Share by County for China, Italy, Switzerland, US, India,
          Czech Republic, Germany, Mexico, UK, Taiwan, and Others
          (includes corresponding Graph/Chart)                             247

          Table 155: Canadian Exports of Grinders, Mixers  and Juice
          Extractors by Country (20068: Percentage Share Breakdown
          of Export Value by County for US, Panama, Cuba, Hong Kong,
          Philippines, Italy, France, China, Venezuela, and Others
          (includes corresponding Graph/Chart)                             248

          Table 156: Canadian Imports of Grinders, Mixers  and Juice
          Extractors by Country (2008): Percentage Breakdown of
          Value Share by County for China, US, Mexico, Spain,
          Switzerland, France, Hungary, Germany, Italy, Taiwan, and
          Others (includes corresponding Graph/Chart)                      248

          Table 157: Canadian Exports of Refrigerators (Compression
          Type) by Country (2008): Percentage Share Breakdown of
          Export Value by County for US, China, Taiwan, Saudi
          Arabia, UAE, Mexico, Bermuda, Kuwait, Venezuela, and
          Others (includes corresponding Graph/Chart)                      249

          Table 158: Canadian Imports of Refrigerators (Compression
          Type) by Country (2008): Percentage Breakdown of Value
          Share by County for China, US, Mexico, Slovenia, Japan,
          South Korea, Germany, Turkey, Re-Imports (Canada), and
          Others (includes corresponding Graph/Chart)                      249

          Table 159: Canadian Exports of Microwave Ovens by Country
          (2008): Percentage Share Breakdown of Export Value by
          County for US, China, Panama, Bermuda, Germany, Venezuela,
          and Others (includes corresponding Graph/Chart)                  249

          Table 160: Canadian Imports of Microwave Ovens by Country
          (2008): Percentage Breakdown of Value Share by County for
          China, South Korea, Malaysia, US, Thailand, Japan, Hong
          Kong, and Others (includes corresponding Graph/Chart)            250

          Table 161: Canadian Exports of Washing Machines by Country
          (2008): Percentage Share Breakdown of Export Value by
          County for US, Russia, Hong Kong, China, Bermuda,
          Portugal, France, and Others (includes corresponding
          Graph/Chart)                                                     250

          Table 162: Canadian Imports of Washing Machines by Country
          (2008): Percentage Breakdown of Value Share by County for
          US, Germany, South Korea, Mexico, China, Italy, Czech
          Republic, Sweden,  Thailand, Slovenia, and Others
          (includes corresponding Graph/Chart)                             250
        Leading Players in the Appliance Market                            251
        Whirlpool Canada - A Key Player                                    251
      B.Market Analytics                                                   252
        Table 163: Canadian Recent Past, Current & Future Analysis
        for Major Electric Household Appliances by Product Segment -
        Compactors, Dishwashers, Disposers, Dryers, Freezers,
        Microwave Ovens, Range Hoods,  Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric),  Room ACs and Other Major Electric
        Household Appliances Independently Analyzed by Annual Sales
        in Thousand Units for the Years 2007 through 2015 (includes
        corresponding Graph/Chart)                                         252

        Table 164: Canadian Historic Review for Major Electric
        Household Appliances by Product Segment - Compactors,
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), Room
        ACs and Other Major Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2006 (includes corresponding
        Graph/Chart)                                                       253

        Table 165: Canadian 11-Year Perspective for Major Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Compactors, Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), Room ACs and Other Major
        Electric Household Appliances for the Years 2005, 2010 and
        2015 (includes corresponding Graph/Chart)                          254

        Table 166: Canadian Recent Past, Current & Future Analysis
        for Small Electric Household Appliances by Product Segment -
        Blenders, Bread Makers, Broilers, Can Openers (Electric),
        Coffee Makers, Electric Knives, Food Choppers, Food
        Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle
        Irons and Miscellaneous Small Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2007 through 2015 (includes corresponding
        Graph/Chart)                                                       255

        Table 167: Canadian Historic Review for Small Electric
        Household Appliances by Product Segment - Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, Waffle Irons and
        Miscellaneous Small Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2006 (includes corresponding
        Graph/Chart)                                                       256

        Table 168: Canadian 11-Year Perspective for Small Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Blenders, Bread Makers,
        Broilers, Can Openers (Electric), Coffee Makers, Electric
        Knives, Food Choppers, Food Processors, Irons, Mixers,
        Toaster Ovens, Toasters, Waffle Irons and Miscellaneous
        Small Electric Household Appliances for the Years 2005, 2010
        and 2015 (includes corresponding Graph/Chart)                      257

  13. JAPAN                                                                258
      A.Market Analysis                                                    258
        Market Overview                                                    258
         Current Market Scenario                                           258
        Recessionary Trends                                                258
         Impact of Recession on Electric Household Appliances
          Industry in 2009                                                 258
         Rising Demand in Emerging Markets Increases White Goods Sales     258
         Household Electric Appliances Shipments Display Marginal
          Growth                                                           259
         Rise in Domestic Shipments of Household Appliances in 2008        259
        Classification of the Japanese Electrical Industry                 259
        Market Profile                                                     260
         Demanding Consumers Income Drive Growth                           260
         Favorable Brand Image of Japanese Products                        260
         Design of Products According to Lifestyle                         260
         Convenience and Time Saving Gadgets                               260
         Economic Expansion Spurs Demand for Appliances                    260
        Regulatory Environment                                             260
         Government Sets Recycling Regulations                             260
         Manufacturers Establish Recycling Facility                        261
        Product Segment Analysis                                           261
         Major Electrical Home Appliances                                  261
          Dishwashers                                                      261
           Growing Popularity of Dishwashers and Dryers                    261
          Refrigerators                                                    262
           Table 169: Leading Players in the Japanese Market for
           Refrigerators (2008): Percentage Breakdown of Domestic
           Shipments for Matsushita Electric, Sharp, Toshiba
           Consumer Marketing, Hitachi Appliance, Mitsubishi
           Electric and Others (includes corresponding Graph/Chart)        262

           Table 170: Japanese Imports of Refrigerators (2008):
           Percentage Share Breakdown of Import Value by Country -
           Thailand, China, Korea, Indonesia, and Others (includes
           corresponding Graph/Chart)                                      262
          Washing Machines                                                 262
           Table 171: Leading Players in the Japanese Market for
           Washing Machines (2008): Percentage Breakdown of Domestic
           Shipments for Hitachi, Toshiba Consumer Marketing,
           Matsushita Electric Industrial, Hitachi Appliance, Sharp,
           Sanyo Electric, and Others (includes corresponding
           Graph/Chart)                                                    263

           Table 172: Japanese Imports of Washing Machines (2008):
           Percentage Share Breakdown of Import Value by Country -
           China, Thailand, Korea, Philippines, and Others (includes
           corresponding Graph/Chart)                                      263
        Statistics of the Japanese Market: A Historic Perspective          264
         Major Electrical Home Appliances                                  264
          Freezers                                                         264
           Table 173: Leading Players in the Japanese Market for
           Freezers (2003-2005): Percentage Breakdown by Value Sales
           for Mitsubishi Electric, Hitachi, Toshiba, Daikin
           Industries, and Others (includes corresponding
           Graph/Chart)                                                    264
          Microwave Ovens                                                  265
           Table 174: Leading Players in the Japanese Market  for
           Microwave Ovens (2003-2005): Percentage Breakdown of
           Volume Sales for Matsushita Electric Industrial, Sharp,
           Mitsubishi Electric, Toshiba, Hitachi and Others
           (includes corresponding Graph/Chart)                            265

           Table 175: Japanese Imports of Microwave Ovens (2006):
           Percentage Share Breakdown of Import Value by Country -
           China, Thailand, Korea, Hong Kong, and Others (includes
           corresponding Graph/Chart)                                      265
          Refrigerators                                                    266
           Table 176: Leading Players in the Japanese Market for
           Refrigerators (140 liters & Below) (2003-2005):
           Percentage Breakdown of Volume Sales for Sanyo Electric,
           Sharp, Matsushita Electric Industrial, Toshiba, Hitachi,
           and Others (includes  corresponding Graph/Chart)                266

           Table 177: Leading Players in the Japanese Market for
           Refrigerators (141 - 300 liters) (2003-2005): Percentage
           Breakdown of Volume Sales for Sanyo Electric, Hitachi,
           Fujitsu General, Toshiba, Matsushita Electric Industrial,
           and Others (includes corresponding Graph/Chart)                 267

           Table 178: Leading Players in the Japanese Market for
           Refrigerators (301-400 liters) (2003-2005): Percentage
           Breakdown of Volume Sales for Matsushita Electric
           Industrial, Mitsubishi Electric, Toshiba, Hitachi, Sanyo
           Electric, and Others (includes corresponding Graph/Chart)       268

           Table 179: Leading Players in the Japanese Market for
           Refrigerators (401 liters & above) (2003-2005):
           Percentage Breakdown of Volume Sales for Hitachi,
           Matsushita Electric Industrial, Toshiba, Mitsubishi
           Electric, Sharp, and Others (includes corresponding
           Graph/Chart)                                                    269
         Washing Machines                                                  270
           Table 180: Leading Players in the Japanese Market for
           Washing Machines (Dual Compartment) (2003-2005):
           Percentage Breakdown of Volume Sales for Hitachi, Sanyo
           Electric, Sharp, Toshiba, Matsushita Electric Industrial,
           and Others (includes corresponding Graph/Chart)                 270

           Table 181: Leading Players in the Japanese Market for
           Washing Machines (Fully-Automatic, <6.0 Kg) (2003-2005):
           Percentage Breakdown of Volume Sales for Matsushita
           Electric Industrial, Toshiba, Sanyo Electric, Sharp,
           Hitachi, and Others (includes corresponding Graph/Chart)        271

           Table 182: Leading Players in the Japanese Market for
           Washing Machines (Fully-Automatic, 6.0 Kg & Above)
           (2003-2005): Percentage Breakdown of Volume Sales for
           Hitachi, Matsushita Electric Industrial, Toshiba, Sanyo
           Electric, Sharp, and Others (includes corresponding
           Graph/Chart)                                                    272
          Others                                                           272
           Table 183: Japanese Imports of Vacuum Cleaners (2006):
           Percentage Share Breakdown of Import Value by Country -
           China, Thailand, Malaysia, Korea, Taiwan, and Others
           (includes corresponding Graph/Chart)                            272

           Table 184: Japanese Imports of Air Conditioners (2006):
           Percentage Share Breakdown of Import  Value by Country -
           China, Thailand, Malaysia, Taiwan, and Others (includes
           corresponding Graph/Chart)                                      273
         Small Appliance Category                                          273
          Key Players                                                      273
          Imports and Exports                                              273
        Channels of Distribution                                           273
         Distribution of Imported Appliances                               274
          Tier I                                                           274
          Tier II                                                          274
          Tier III                                                         274
        Key Players                                                        274
      B.Market Analytics                                                   276
        Table 185: Japanese Recent Past, Current & Future Analysis
        for Major Electric Household Appliances by Product Segment -
        Compactors, Dishwashers, Disposers, Dryers, Freezers,
        Microwave Ovens, Range Hoods,  Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), Room ACs and Other Major Electric
        Household Appliances Independently Analyzed by Annual Sales
        in Thousand Units for the Years 2007 through 2015 (includes
        corresponding Graph/Chart)                                         276

        Table 186: Japanese Historic Review for Major Electric
        Household Appliances by Product Segment - Compactors,
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), Room
        ACs and Other Major Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2006 (includes corresponding
        Graph/Chart)                                                       277

        Table 187: Japanese 11-Year Perspective for Major Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Compactors, Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), Room ACs and Other Major
        Electric Household Appliances for the Years 2005, 2010 and
        2015 (includes corresponding Graph/Chart)                          278

        Table 188: Japanese Recent Past, Current & Future Analysis
        for Small Electric Household Appliances by Product Segment -
        Blenders, Bread Makers, Broilers, Can Openers (Electric),
        Coffee Makers, Electric Knives, Food Choppers, Food
        Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle
        Irons and Miscellaneous Small Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2007 through 2015 (includes corresponding
        Graph/Chart)                                                       279

        Table 189: Japanese Historic Review for Small Electric
        Household Appliances by Product Segment - Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, Waffle Irons and
        Miscellaneous Small Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2006 (includes corresponding
        Graph/Chart)                                                       280

        Table 190: Japanese 11-Year Perspective for Small Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Blenders, Bread Makers,
        Broilers, Can Openers (Electric), Coffee Makers, Electric
        Knives, Food Choppers, Food Processors, Irons, Mixers,
        Toaster Ovens, Toasters, Waffle Irons, and Miscellaneous
        Small Electric Household Appliances for the Years 2005, 2010
        and 2015 (includes corresponding Graph/Chart)                      281

  14. EUROPE                                                               282
      A.Market Analysis                                                    282
        Market Overview                                                    282
         Current Market Scenario                                           282
        Recessionary Trends                                                283
         Electrical Domestic Appliances Industry to Experience Slow
          Growth in 2010                                                   283
         Retail Sales of Electric Household Appliances Impacted by
          Recession in 2009                                                283
        Leading Players                                                    283
        European Market Bails Out of a Sluggish Period?                    284
        The European Appliance Industry - A Critical Analysis              284
         Demand Factors                                                    284
         Lucrative Dawn in the East                                        284
         Regulatory Initiatives                                            285
         Offers Low Margins to Manufacturers                               285
         Saturation Levels High for Several Products                       285
         Shifting Preferences of Customers                                 285
        Product Segment Analysis                                           285
         Major Appliances Segment                                          285
          Dishwashers                                                      285
         Small Appliances Segment                                          286
          Coffee Machines                                                  286
           Sales and Prices                                                286
           Energy Consumption, Stocks and Saving Potential                 286
      B.Market Analytics                                                   287
        Table 191: European Recent Past, Current & Future Analysis
        for Major Electric Household Appliances by Geographic Region-
        France, Germany, Italy, UK, Spain, Russia and Rest of
        Europe Independently Analyzed by Annual Sales in Thousand
        Units for the Years 2007 through 2015 (includes
        corresponding Graph/Chart)                                         287

        Table 192: European Historic Review for Major Electric
        Household Appliances by Geographic Region - France, Germany,
        UK, Italy, Spain, Russia and Rest of Europe Independently
        Analyzed by Annual Sales in Thousand Units for the Years
        2000 through 2006 (includes corresponding Graph/Chart)             288

        Table 193: European 11-Year Perspective for Major Electric
        Household Appliances by Geographic Region - Percentage
        Breakdown of Unit Sales for France, Germany, Italy, UK,
        Spain, Russia and Rest of Europe for the Years 2005, 2010
        and 2015 (includes corresponding Graph/Chart)                      289

        Table 194: European Recent Past, Current & Future Analysis
        for Major Electric Household Appliances by Product Segment -
        Compactors, Dishwashers, Disposers, Dryers, Freezers,
        Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), Room ACs and Other Major Electric
        Household  Appliances Independently Analyzed by Annual
        Sales in Thousand Units for the Years 2007 through 2015
        (includes corresponding Graph/Chart)                               290

        Table 195: European Historic Review for Major Electric
        Household Appliances by Product Segment - Compactors,
        Dishwashers, Disposers, Dryers, Freezers, Microwave  Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), Room
        ACs and Other Major Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2006 (includes corresponding
        Graph/Chart)                                                       291

        Table 196: European 11-Year Perspective for Major  Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Compactors, Dishwashers,
        Disposers, Dryers, Freezers, Microwave  Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), Room ACs and Other Major
        Electric Household Appliances for the Years 2005, 2010 and
        2015 (includes corresponding Graph/Chart)                          292

        Table 197: European Recent Past, Current & Future  Analysis
        for Small Electric Household Appliances by Geographic Region-
        France, Germany, Italy, UK, Spain, Russia and Rest of
        Europe Independently Analyzed by Annual Sales in Thousand
        Units  for the Years 2007 through 2015 (includes
        corresponding Graph/Chart)                                         293

        Table 198: European Historic Review for Small Electric
        Household Appliances by Geographic Region - France, Germany,
        UK, Italy, Spain, Russia and Rest of Europe Independently
        Analyzed by Annual Sales in Thousand Units for the Years
        2000 through 2006 (includes corresponding Graph/Chart)             294

        Table 199: European 11-Year Perspective for Small Electric
        Household Appliances by Geographic Region - Percentage
        Breakdown of Unit Sales for France, Germany, Italy, UK,
        Spain, Russia and Rest of Europe for the Years 2005, 2010
        and 2015 (includes corresponding Graph/Chart)                      295

        Table 200: European Recent Past, Current & Future Analysis
        for Small Electric Household Appliances by Product Segment -
        Blenders, Bread Makers, Broilers, Can Openers (Electric),
        Coffee Makers, Electric Knives, Food Choppers, Food
        Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle
        Irons and Miscellaneous Small Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2007 through 2015 (includes corresponding
        Graph/Chart)                                                       296

        Table 201: European Historic Review for Small Electric
        Household Appliances by Product Segment - Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, Waffle Irons and
        Miscellaneous Small Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2006 (includes corresponding
        Graph/Chart)                                                       297

        Table 202: European 11-Year Perspective for Small Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Blenders, Bread Makers,
        Broilers, Can Openers (Electric), Coffee Makers, Electric
        Knives, Food Choppers, Food Processors, Irons, Mixers,
        Toaster Ovens, Toasters, Waffle Irons, and Miscellaneous
        Small Electric Household Appliances for the Years 2005, 2010
        and 2015 (includes corresponding Graph/Chart)                      298

 14a. FRANCE                                                               299
      A.Market Analysis                                                    299
        Market Overview                                                    299
         Current Market Scenario                                           299
        Demographic Trends                                                 299
        Consumer Preference                                                299
        Production Scenario                                                300
         Table 203: French Production of Refrigerators for 2008:
         Percentage Share Breakdown by Segment - Two-door
         Refrigerators, Refrigerator 1 Carrier, Combined
         Refrigerator, Refrigerators Counts Signal, and Others
         (includes corresponding Graph/Chart)                              300

         Table 204: French Production of Microwave Ovens for 2008:
         Percentage Share Breakdown by Segment - Mono Function,
         Compounds, and with Grill (includes corresponding
         Graph/Chart)                                                      300

         Table 205: French Production of Hoods for 2008: Percentage
         Share Breakdown by Segment - Hoods Chimneys, Hoods Visors,
         Extractors Groups, and Others (includes corresponding
         Graph/Chart)                                                      300
      B.Market Analytics                                                   301
        Table 206: French Recent Past, Current & Future Analysis for
        Major Electric Household Appliances by Product Segment -
        Compactors, Dishwashers, Disposers, Dryers, Freezers,
        Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), Room ACs and Other Major Electric
        Household Appliances Independently Analyzed by Annual Sales
        in Thousand Units for the Years 2007 through 2015 (includes
        corresponding Graph/Chart)                                         301

        Table 207: French Historic Review for Major Electric
        Household Appliances by Product Segment - Compactors,
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), Room
        ACs and Other Major Electric Household Appliances
        Independently Analyzed by Annual Sales  in Thousand Units
        for the Years 2000 through 2006 (includes corresponding
        Graph/Chart)                                                       302

        Table 208: French 11-Year Perspective for Major Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Compactors, Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), Room Acs and Other Major
        Electric Household Appliances for the Years 2005, 2010 and
        2015 (includes  corresponding Graph/Chart)                         303

        Table 209: French Recent Past, Current & Future Analysis for
        Small Electric Household Appliances by Product Segment -
        Blenders, Bread Makers, Broilers, Can Openers (Electric),
        Coffee Makers, Electric Knives, Food Choppers, Food
        Processors, Irons, Mixers,  Toaster Ovens, Toasters, Waffle
        Irons and Miscellaneous Small Electric Household Appliances
        Independently  Analyzed by Annual Sales in Thousand Units
        for the Years 2007 through 2015 (includes corresponding
        Graph/Chart)                                                       304

        Table 210: French Historic Review for Small Electric
        Household Appliances by Product Segment - Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, Waffle Irons and
        Miscellaneous Small Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2006 (includes corresponding
        Graph/Chart)                                                       305

        Table 211: French 11-Year Perspective for Small Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Blenders, Bread Makers,
        Broilers, Can Openers (Electric), Coffee Makers, Electric
        Knives, Food Choppers, Food Processors, Irons, Mixers,
        Toaster Ovens, Toasters, Waffle Irons, and Miscellaneous
        Small Electric Household Appliances for the Years 2005, 2010
        and 2015 (includes corresponding Graph/Chart)                      306

 14b. Germany                                                              307
      A.Market Analysis                                                    307
        Market Overview                                                    307
         Current Market Scenario                                           307
        Imports Affect Local Market                                        307
        High Degree of Saturation Subdues Sales                            308
        Major Players                                                      308
         Table 212: Leading Players in the German Market  for White
         Goods (2007): Percentage Breakdown of Volume Sales for BSH
         Bosh Siemens, Electrolux Group,Whirlpool, Miele, Liebherr
         Group and Others (includes corresponding Graph/Chart)             308

         Table 213: German Market for Large Domestic Appliances for
         2007: Percentage Share Breakdown of Sales by Product
         Segment - Washing Machines, Refrigerators, Dishwashers,
         Cookers/Built-in Ovens, Hobs, Cookers Hoods, Tumble Dryers,
         and Freezers (includes corresponding Graph/Chart)                 309

         Table 214: German Market for Small Domestic Appliances for
         2007: Percentage Share Breakdown of Sales by Product
         Segment - Vacuum Cleaners, Espresso Machines, Coffee
         Machines, Ironing Systems, Electric Toothbrush, Food
         Processor, Toasters, Mixers, Blenders, Small Vacuum
         Cleaners, Fryers, Juice Extractors, and Others (includes
         corresponding Graph/Chart)                                        309
        Key Players                                                        309
      B.Market Analytics                                                   310
        Table 215: German Recent Past, Current & Future Analysis for
        Major Electric Household Appliances by Product Segment -
        Compactors, Dishwashers, Disposers, Dryers, Freezers,
        Microwave Ovens, Range Hoods,  Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), Room Acs and Other Major Electric
        Household Appliances Independently Analyzed by Annual Sales
        in Thousand Units for the Years 2007 through 2015 (includes
        corresponding Graph/Chart)                                         310

        Table 216: German Historic Review for Major Electric
        Household Appliances by Product Segment - Compactors,
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), Room
        ACs and Other Major Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2006 (includes corresponding
        Graph/Chart)                                                       311

        Table 217: German 11-Year Perspective for Major Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Compactors, Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), Room Acs and Other Major
        Electric Household Appliances for the Years 2005, 2010 and
        2015 (includes corresponding Graph/Chart)                          312

        Table 218: German Recent Past, Current & Future Analysis for
        Small Electric Household Appliances by Product Segment -
        Blenders, Bread Makers, Broilers, Can Openers (Electric),
        Coffee Makers, Electric Knives, Food Choppers, Food
        Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle
        Irons and Miscellaneous Small Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2007 through 2015 (includes corresponding
        Graph/Chart)                                                       313

        Table 219: German Historic Review for Small Electric
        Household Appliances by Product Segment - Blenders, Bread
        Makers, Broilers, Can Openers (Electric),  Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, Waffle Irons and
        Miscellaneous Small Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2006 (includes corresponding
        Graph/Chart)                                                       314

        Table 220: German 11-Year Perspective for Small Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Blenders, Bread Makers,
        Broilers, Can Openers (Electric),  Coffee Makers, Electric
        Knives, Food Choppers, Food Processors, Irons, Mixers,
        Toaster Ovens, Toasters, Waffle Irons, and Miscellaneous
        Small  Electric Household Appliances for the Years 2005,
        2010 and 2015 (includes corresponding Graph/Chart)                 315

 14c. Italy                                                                316
      A.Market Analysis                                                    316
        Market Overview                                                    316
         Current Market Scenario                                           316
        Recessionary Trends                                                316
         Lack of Demand for Electrical Appliances in Italy in 2010         316
         Domestic Electrical Appliances Market Dominated by
          Exclusive Grocery and Retail Chains                              317
         Surge in Demand for Energy-Saving Electrical Appliances           317
         Rising Production Costs Increases the Prices of Electrical
          Appliances                                                       317
         Shift Towards Usage of After Sales Services and Easy-To-Use
          Products                                                         317
          Table 221: Leading Players in the Italian Household
          Appliances Market (2007): Percentage Share Breakdown of
          Volume Sales for Altex, Flamingo, VLADI Ltd, and Others
          (includes corresponding Graph/Chart)                             317
        Key Players                                                        317
         Candy SpA                                                         318
      B.Market Analytics                                                   318
        Table 222: Italian Recent Past, Current & Future Analysis
        for Major Electric Household Appliances by Product Segment -
        Compactors, Dishwashers, Disposers, Dryers, Freezers,
        Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), Room ACs and Other Major Electric
        Household Appliances Independently Analyzed by Annual Sales
        in Thousand Units for the Years 2007 through 2015 (includes
        corresponding Graph/Chart)                                         318

        Table 223: Italian Historic Review for Major Electric
        Household Appliances by Product Segment - Compactors,
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), Room
        ACs and Other Major Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2006 (includes corresponding
        Graph/Chart)                                                       319

        Table 224: Italian 11-Year Perspective for Major Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Compactors, Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), Room Acs and Other Major
        Electric Household Appliances for the Years 2005, 2010 and
        2015 (includes corresponding Graph/Chart)                          320

        Table 225: Italian Recent Past, Current & Future Analysis
        for Small Electric Household Appliances by Product Segment -
        Blenders, Bread Makers, Broilers, Can Openers (Electric),
        Coffee Makers, Electric Knives, Food Choppers, Food
        Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle
        Irons and Miscellaneous Small Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2007 through 2015 (includes corresponding
        Graph/Chart)                                                       321

        Table 226: Italian Historic Review for Small Electric
        Household Appliances by Product Segment - Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, Waffle Irons and
        Miscellaneous Small Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2006 (includes corresponding
        Graph/Chart)                                                       322

        Table 227: Italian 11-Year Perspective for Small Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Blenders, Bread Makers,
        Broilers, Can Openers (Electric), Coffee Makers, Electric
        Knives, Food Choppers, Food Processors, Irons, Mixers,
        Toaster Ovens, Toasters, Waffle Irons and Miscellaneous
        Small Electric Household Appliances for the Years 2005, 2010
        and 2015 (includes corresponding Graph/Chart)                      323

 14d. The United Kingdom                                                   324
      A.Market Analysis                                                    324
        Market Overview                                                    324
         Current Market Scenario                                           324
        Recessionary Trends                                                324
         Recession Significantly Impacts Retail Sales of Electrical
          Appliances                                                       324
         Market for White Goods Slows Down                                 325
         Small Domestic Electrical Appliance Industry Still Evolving       325
        Small Household Appliances Market                                  325
        Market Moves Towards Consolidation                                 326
        Market Demographics                                                326
        Future Outlook of Smart Appliances                                 327
         Table 228: Projections for Smart Appliances in the UK
         Market (2015): Percentage Breakdown of Sales of  Clothes
         Washer, Refrigerator, Clothes Dryer, Dishwasher, Freezer,
         and others (includes corresponding Graph/Chart)                   327
        Key Players                                                        327
         Indesit Company UK                                                327
          Hotpoint                                                         327
      B.Market Analytics                                                   328
        Table 229: UK Recent Past, Current & Future Analysis for
        Major Electric Household Appliances by Product Segment -
        Compactors, Dishwashers, Disposers, Dryers, Freezers,
        Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), Room ACs and Other Major Electric
        Household Appliances Independently Analyzed by Annual Sales
        in Thousand Units for the Years 2007  through 2015 (includes
        corresponding Graph/Chart)                                         328

        Table 230: UK Historic Review for Major Electric Household
        Appliances by Product Segment - Compactors, Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), Room ACs and Other Major
        Electric Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2000 through
        2006  (includes corresponding Graph/Chart)                         329

        Table 231: UK 11-Year Perspective for Major Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Compactors, Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), Room Acs and Other Major
        Electric Household Appliances for the Years 2005, 2010 and
        2015 (includes corresponding Graph/Chart)                          330

        Table 232: UK Recent Past, Current & Future Analysis for
        Small Electric Household Appliances by Product Segment -
        Blenders, Bread Makers, Broilers, Can Openers (Electric),
        Coffee Makers, Electric Knives, Food Choppers, Food
        Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle
        Irons and Miscellaneous Small Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2007 through 2015 (includes corresponding
        Graph/Chart)                                                       331

        Table 233: UK Historic Review for Small Electric Household
        Appliances by Product Segment - Blenders, Bread Makers,
        Broilers, Can Openers (Electric), Coffee Makers, Electric
        Knives, Food Choppers, Food Processors, Irons, Mixers,
        Toaster Ovens, Toasters, Waffle Irons and Miscellaneous
        Small Electric Household Appliances Independently Analyzed
        by Annual Sales in Thousand Units for the Years 2000 through
        2006 (includes corresponding Graph/Chart)                          332

        Table 234: UK 11-Year Perspective for Small Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Blenders, Bread Makers,
        Broilers, Can Openers (Electric), Coffee Makers, Electric
        Knives, Food Choppers, Food Processors, Irons, Mixers,
        Toaster Ovens, Toasters, Waffle Irons and Miscellaneous
        Small Electric Household Appliances for the Years 2005, 2010
        and 2015 (includes corresponding Graph/Chart)                      333

 14e. Spain                                                                334
      A.Market Analysis                                                    334
        Market Overview                                                    334
         Current Market Scenario                                           334
        Demographic Trends                                                 334
      B.Market Analytics                                                   335
        Table 235: Spanish Recent Past, Current & Future Analysis
        for Major Electric Household Appliances by Product Segment -
        Compactors, Dishwashers, Disposers, Dryers, Freezers,
        Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), Room ACs and Other Major Electric
        Household Appliances Independently Analyzed by Annual Sales
        in Thousand Units for the Years 2007 through 2015 (includes
        corresponding Graph/Chart)                                         335

        Table 236: Spanish Historic Review for Major Electric
        Household Appliances by Product Segment - Compactors,
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), Room
        ACs and Other Major Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2006  (includes corresponding
        Graph/Chart)                                                       336

        Table 237: Spanish 11-Year Perspective for Major Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Compactors, Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), Room Acs and Other Major
        Electric Household Appliances for the Years 2005, 2010 and
        2015 (includes corresponding Graph/Chart)                          337

        Table 238: Spanish Recent Past, Current & Future Analysis
        for Small Electric Household Appliances by Product Segment -
        Blenders, Bread Makers, Broilers, Can Openers (Electric),
        Coffee Makers, Electric Knives, Food Choppers, Food
        Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle
        Irons and Miscellaneous Small Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2007 through 2015 (includes corresponding
        Graph/Chart)                                                       338

        Table 239: Spanish Historic Review for Small Electric
        Household Appliances by Product Segment - Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, Waffle Irons and
        Miscellaneous Small Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2006 (includes corresponding
        Graph/Chart)                                                       339

        Table 240: Spanish 11-Year Perspective for Small Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Blenders, Bread Makers,
        Broilers, Can Openers (Electric), Coffee Makers, Electric
        Knives, Food Choppers, Food Processors, Irons, Mixers,
        Toaster Ovens, Toasters, Waffle Irons and Miscellaneous
        Small Electric Household Appliances for the Years 2005, 2010
        and 2015 (includes corresponding Graph/Chart)                      340

 14f. Russia                                                               341
      A.Market Analysis                                                    341
        Market Overview                                                    341
         Current Market Scenario                                           341
        Modern Appliances: No More a Costly Affair?                        341
        Russian Market for Domestic Appliances                             341
        Market Scenario                                                    342
         Top Brands                                                        342
        Key Players                                                        342
      B.Market Analytics                                                   343
        Table 241: Russian Recent Past, Current & Future Analysis
        for Major Electric Household Appliances by Product Segment -
        Compactors, Dishwashers, Disposers, Dryers, Freezers,
        Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric),  Room ACs and Other Major Electric
        Household  Appliances Independently Analyzed by Annual Sales
        in Thousand Units for the Years 2007 through 2015 (includes
        corresponding Graph/Chart)                                         343

        Table 242: Russian Historic Review for Major Electric
        Household Appliances by Product Segment - Compactors,
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), Room
        ACs and Other Major Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2006 (includes corresponding
        Graph/Chart)                                                       344

        Table 243: Russian 11-Year Perspective for Major  Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Compactors, Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), Room Acs and Other Major
        Electric Household Appliances for the Years 2005,  2010 and
        2015 (includes corresponding Graph/Chart)                          345

        Table 244: Russian Recent Past, Current & Future Analysis
        for Small Electric Household Appliances by Product Segment -
        Blenders, Bread Makers, Broilers, Can Openers (Electric),
        Coffee Makers, Electric Knives, Food Choppers, Food
        Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle
        Irons and Miscellaneous Small Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2007 through 2015 (includes corresponding
        Graph/Chart)                                                       346

        Table 245: Russian Historic Review for Small Electric
        Household Appliances by Product Segment - Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, Waffle Irons and
        Miscellaneous Small Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2006 (includes corresponding
        Graph/Chart)                                                       347

        Table 246: Russian 11-Year Perspective for Small Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Blenders, Bread Makers,
        Broilers, Can Openers (Electric), Coffee Makers, Electric
        Knives, Food Choppers, Food Processors, Irons, Mixers,
        Toaster Ovens, Toasters, Waffle Irons and Miscellaneous
        Small Electric Household Appliances for the Years 2005, 2010
        and 2015 (includes corresponding Graph/Chart)                      348

 14g. Rest of Europe                                                       349
      A.Market Analysis                                                    349
        Market Overview                                                    349
         Current Market Scenario                                           349
        Czech Republic                                                     349
        Denmark                                                            349
        Greece                                                             350
         Overview of Home Appliances Market                                350
        Hungary                                                            350
        Poland                                                             350
         Polish Appliance Market - Largest in Central & Eastern Europe     350
        Portugal                                                           351
        Sweden                                                             351
        The Netherlands                                                    351
         Growth Prospects                                                  351
         Consumer Choice                                                   352
         Dynamics of Distribution                                          352
        Switzerland                                                        352
        Slovakia                                                           353
        Turkey                                                             354
         Rise in Domestic Sales of White Goods in 2008                     354
         Turkey - A Leading Supplier of White Goods to Europe              354
          Table 247: Exports of Major Durable Goods in the Turkish
          Market (2008): Percentage Share Breakdown of Export Value
          by Product Segment - Refrigerator, Washing Machine,
          Dishwasher ,and Others (includes corresponding
          Graph/Chart)                                                     354
         Competitive Scenario                                              355
          Table 248: Leading Players in the Turkish White Goods
          Market (2007): Percentage Share Breakdown of Volume Sales
          for Arcelik, BSH, Vestel, Indesit, and Others (includes
          corresponding  Graph/Chart)                                      355

          Table 249: Leading Players in the Turkish Refrigerators
          Market (2007): Percentage Share Breakdown of Volume Sales
          for Arcelik, BSH, Vestel White Goods, Indesit, and Others
          (includes corresponding Graph/Chart)                             355

          Table 250: Leading Players in the Turkish Washing Machines
          Market (2007): Percentage Share Breakdown of Volume Sales
          for Arcelik, BSH, Vestel White Goods, Indesit, and Others
          (includes corresponding Graph/Chart)                             355

          Table 251: Leading Players in the Turkish Dishwasher
          Market (2007): Percentage Share Breakdown of Volume Sales
          for Arcelik, BSH, Vestel, Indesit, and Others (includes
          corresponding Graph/Chart)                                       356

          Table 252: Leading Players in the Turkish Cooking
          Equipment Market (2007): Percentage Share Breakdown of
          Volume Sales for Arcelik, BSH, Vestel, Indesit, and Others
          (includes corresponding Graph/Chart)                             356
        Key Players                                                        356
         Amica Wronki SA (Poland)                                          356
         Arcelik A.S. (Turkey)                                             356
         Ardem A.S. (Turkey)                                               357
         ETA A.S. (Czech Republic)                                         357
         Mora Moravia s.r.o (Czech Republic)                               357
         Vestel Electronik Sanayi Ve Ticaret A.S.  (Turkey)                357
      B.Market Analytics                                                   358
        Table 253: Rest of Europe Recent Past, Current & Future
        Analysis for Major Electric Household Appliances by Product
        Segment - Compactors, Dishwashers, Disposers, Dryers,
        Freezers, Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), Room ACs and Other Major Electric
        Household Appliances Independently Analyzed by Annual Sales
        in Thousand Units for the Years 2007 through 2015 (includes
        corresponding Graph/Chart)                                         358

        Table 254: Rest of Europe Historic Review for Major Electric
        Household Appliances by Product Segment - Compactors,
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), Room
        ACs and Other Major Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2006 (includes corresponding
        Graph/Chart)                                                       359

        Table 255: Rest of Europe 11-Year Perspective for Major
        Electric Household Appliances by Product Segment -
        Percentage Breakdown of Unit Sales for Compactors,
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), Room
        ACs and Other Major Electric Household Appliances for the
        Years 2005, 2010 and 2015 (includes corresponding
        Graph/Chart)                                                       360

        Table 256: Rest of Europe Recent Past, Current & Future
        Analysis for Small Electric Household Appliances by Product
        Segment - Blenders, Bread Makers, Broilers, Can Openers
        (Electric), Coffee Makers, Electric Knives, Food Choppers,
        Food Processors, Irons, Mixers, Toaster Ovens, Toasters,
        Waffle Irons and Miscellaneous Small Electric Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2007 through 2015 (includes
        corresponding Graph/Chart)                                         361

        Table 257: Rest of Europe Historic Review for Small
        Electric Household Appliances by Product Segment - Blenders,
        Bread Makers, Broilers, Can Openers (Electric), Coffee
        Makers, Electric Knives, Food Choppers, Food Processors,
        Irons, Mixers, Toaster Ovens, Toasters, Waffle Irons and
        Miscellaneous Small Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2006 (includes corresponding
        Graph/Chart)                                                       362

        Table 258: Rest of Europe 11-Year Perspective for Small
        Electric Household Appliances by Product Segment -
        Percentage Breakdown of Unit Sales for Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, Waffle Irons and
        Miscellaneous Small Electric Household Appliances for the
        Years 2005, 2010 and 2015 (includes corresponding
        Graph/Chart)                                                       363

  15. ASIA-PACIFIC                                                         364
      A.Market Analysis                                                    364
        Market Overview                                                    364
         Current Market Scenario                                           364
        Recessionary Trends                                                364
         Household Appliance Market to Experience Rapid Growth             364
        Asia-Pacific - Rapidly Growing Market                              365
        Foreign Companies Make a Beeline for Asian Markets                 365
        Asian Appliance Market - Dominated by a Few Large Players          365
      B.Market Analytics                                                   365
        Table 259: Asia-Pacific Recent Past, Current & Future
        Analysis for Major Electric Household Appliances by
        Geographic Region - China, India, South Korea and Rest of
        Asia-Pacific Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2007 through 2015 (includes
        corresponding Graph/Chart)                                         365

        Table 260: Asia-Pacific Historic Review for Major  Electric
        Household Appliances by Geographic Region - China, India,
        South Korea and Rest of Asia-Pacific Independently Analyzed
        by Annual Sales in Thousand Units for the Years 2000 through
        2006 (includes corresponding Graph/Chart)                          366

        Table 261: Asia-Pacific 11-Year Perspective for Major
        Electric Household Appliances by Geographic Region -
        Percentage Breakdown of Unit Sales for China, India, South
        Korea and Rest of Asia-Pacific for the Years 2005, 2010 and
        2015 (includes corresponding Graph/Chart)                          367

        Table 262: Asia-Pacific Recent Past, Current & Future
        Analysis for Major Electric Household Appliances by Product
        Segment - Compactors, Dishwashers, Disposers, Dryers,
        Freezers, Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), Room ACs and Other Major Electric
        Household Appliances Independently Analyzed by Annual Sales
        in Thousand Units for the Years 2007 through 2015 (includes
        corresponding Graph/Chart)                                         368

        Table 263: Asia-Pacific Historic Review for Major Electric
        Household Appliances by Product Segment - Compactors,
        Dishwashers, Disposers, Dryers, Freezers, Microwave  Ovens,
        Range Hoods, Electric Ranges, Refrigerators,  Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), Room
        ACs and Other Major Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2006 (includes corresponding
        Graph/Chart)                                                       369

        Table 264: Asia-Pacific 11-Year Perspective for Major
        Electric Household Appliances by Product Segment -
        Percentage Breakdown of Unit Sales for Compactors,
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), Room
        ACs and Other Major Electric Household Appliances for the
        Years 2005, 2010 and 2015 (includes corresponding
        Graph/Chart)                                                       370

        Table 265: Asia-Pacific Recent Past, Current & Future
        Analysis for Small Electric Household Appliances by
        Geographic Region - China, India, South Korea and Rest of
        Asia-Pacific Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2007 through 2015 (includes
        corresponding Graph/Chart)                                         371

        Table 266: Asia-Pacific Historic Review for Small Electric
        Household Appliances by Geographic Region - China, India,
        South Korea and Rest of Asia-Pacific Independently Analyzed
        by Annual Sales in Thousand Units  for the Years 2000
        through 2006 (includes corresponding Graph/Chart)                  372

        Table 267: Asia-Pacific 11-Year Perspective for Small
        Electric Household Appliances by Geographic Region -
        Percentage Breakdown of Unit Sales for China, India, South
        Korea and Rest of Asia-Pacific for the Years 2005, 2010 and
        2015 (includes corresponding Graph/Chart)                          373

        Table 268: Asia-Pacific Recent Past, Current & Future
        Analysis for Small Electric Household Appliances by Product
        Segment - Blenders, Bread Makers, Broilers, Can Openers
        (Electric), Coffee Makers, Electric Knives, Food Choppers,
        Food Processors, Irons, Mixers, Toaster Ovens, Toasters,
        Waffle Irons and Miscellaneous Small Electric Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2007 through 2015 (includes
        corresponding Graph/Chart)                                         374

        Table 269: Asia-Pacific Historic Review for Small Electric
        Household Appliances by Product Segment - Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, Waffle Irons and
        Miscellaneous Small Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2006 (includes corresponding
        Graph/Chart)                                                       375

        Table 270: Asia-Pacific 11-Year Perspective for Small
        Electric Household Appliances by Product Segment -
        Percentage Breakdown of Unit Sales for Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, Waffle Irons, and
        Miscellaneous Small Electric Household Appliances for the
        Years 2005, 2010 and 2015 (includes corresponding
        Graph/Chart)                                                       376

 15a. China                                                                377
      A.Market Analysis                                                    377
        Market Overview                                                    377
         Current Market Scenario                                           377
        Recessionary Trends                                                378
         Household Appliance Industry Experiences Fast Track Growth        378
         Recession Brings in Economic Challenges                           378
         Export of Household Appliances Witnesses Decline                  378
         Impact of Recession Offset by Rising Rural Sales of
          Household Appliances                                             379
         China Offers Household Appliances at Subsidized Rates in
          Rural Areas                                                      379
         Growing Demand for Eco-Friendly Household Appliances in China     379
         Surge in Sales of Large Capacity Refrigerators                    380
         Chinese Solar Heater Companies Expand Distribution in View
          of Subsidy Program                                               380
         Microwave Oven Sales at an All Time High in China                 380
         Trade-in Policy Pushes Up Sales of Home Appliances                380
         Economic Slowdown Negatively Impacts the Household
          Appliance Industry                                               381
         Initiatives Taken by the Government to Revive the Industry        381
         Household Appliance Manufacturers Recover from Economic
          Slowdown                                                         382
         Lack of Demand Slows Down the Household Electric Appliances
          Market in China                                                  382
         Demand for White Goods Shrinks                                    382
         Electronic Appliance Industry Witnesses Fall in Demand            382
         Chinese Economy Experiences Currency Fluctuations                 383
         Household Appliances Market Witness Increase in Cost              383
        Appliance Industry Evolves into an Independent Industrial
         System                                                            383
        China - The Global Manufacturing Hub                               384
        Overcapacity - A Burden on Profitability                           384
        Low Profitability Leads to Consolidation                           384
        Market Consolidation Intensifies Competition                       385
        Foreign Companies Reduce Prices to Gain Competitive Edge           385
        Top Appliance Consumer in the Asian Market                         385
        Varying Preferences                                                385
        Entry of Global Majors                                             385
        Government Policies Pave Way for Foreign Investment                386
        China Introduces Energy Label System                               386
        New Directives Fail to Affect Exports                              386
        Appliance Makers Adopt Restructuring and Diversification           387
        Small Appliances Post Sturdy Gains                                 387
        Air Conditioning Market Displays Slow Growth                       387
        Increase in Exports of Cooktops and Ovens                          387
        Manufacturers Undertake New Ventures                               387
        Factors Driving Growth in the Appliance Market                     388
         Increasing Personal Incomes                                       388
         Trendy and Sophisticated Products                                 388
         Improvement in Standard of Living                                 388
         Changing Attitudes of Customers                                   388
         Replacement Demand                                                388
         Energy Efficient Appliances                                       388
        Product Segment Analysis                                           389
         Major Appliances Segment                                          389
          Dishwashers                                                      389
          Microwave Ovens                                                  389
          Refrigerator and Freezers                                        390
           China - The Leading Producer of Refrigerators and Freezers      390
            Table 271: Leading Players in the Chinese Refrigerator
            Market (2009): Percentage Breakdown of Sales for Haier,
            LG, Hisense, Meiling, (includes corresponding
            Graph/Chart)                                                   390

            Table 272: Leading Players in the Chinese Refrigerator
            Market (2007): Percentage Breakdown by Sales Volume for
            Haier, Xinfei, Kelon, Meiling, LG, Samsung, WanBao,
            Hisense, Siemens, and Others (includes corresponding
            Graph/Chart)                                                   391
           Demand for CFC-Free Refrigerators to Expand                     391
           Demand in Rural Areas - Depends on Distribution                 391
          Washing Machine                                                  391
           Improved Sales of Washing Machines in the Domestic Market       391
        Future Outlook of Smart Appliances                                 392
         Table 273: Projections for Smart Appliances in the Chinese
         Market (2015): Percentage Breakdown of Sales of Clothes
         Washer, Refrigerator, Clothes Dryer, Dishwasher, Freezer,
         and others (includes corresponding Graph/Chart)                   392
        Statistics of the Chinese Household Appliance market: A
         Historic Perspective                                              392
         Market Trends                                                     392
          Microwave Ovens                                                  393
          Washers Market                                                   393
          Electric Water Heaters                                           393
           High Level of Exports                                           394
           Experts Forecast Growth for Electrical Household Appliances     394
         Air Conditioners Market                                           394
          Table 274: Leading Player in the Chinese Air Conditioners
          Market (2006): Percentage Share Breakdown of Shipments for
          Gree, Haier, Midea, and Others (includes corresponding
          Graph/Chart)                                                     394

          Table 275: Leading Player in the Chinese Central Air
          Conditioners Market (2006): Percentage Share Breakdown of
          Sales for York, Daikin, Carrier, Midea, Trane, Haier,
          Gree, Hisense and Others (includes corresponding
          Graph/Chart)                                                     395

          Table 276: Leading Player in the Chinese Air Conditioners
          Market (2006): Percentage Share Breakdown of Retail Sales
          for Gree, Midea, Haier, and Others (includes corresponding
          Graph/Chart)                                                     395

          Table 277: Leading Player in the Chinese Air Conditioners
          Market (2006): Percentage Share Breakdown of Volume Sales
          for Midea, Gree, Haier, Chigo, LG, Aux, Galanz, and Others
          (includes corresponding Graph/Chart)                             395

          Table 278: Leading Exporters of Air Conditioners in the
          Chinese Market (2006): Percentage Breakdown of Export
          Value by Region - North America, Asia, Europe, South
          America, Africa, and Pacific (includes corresponding
          Graph/Chart)                                                     396
        Key Players                                                        396
         Guangdong Galanz Enterprise Group Co Ltd.                         396
         Hisense Kelon Electrical Holding Co., Ltd                         396
         Rongshida Maytag                                                  397
         Wuxi Little Swan Co., Ltd                                         397
         Shandong Xiao Ya Group Co                                         397
         China Jinan                                                       397
      B.Market Analytics                                                   398
        Table 279: Chinese Recent Past, Current & Future Analysis
        for Major Electric Household Appliances by Product Segment -
        Compactors, Dishwashers, Disposers, Dryers, Freezers,
        Microwave Ovens, Range Hoods,  Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), Room ACs and Other Major Electric
        Household Appliances Independently Analyzed by Annual Sales
        in Thousand Units for the Years 2007 through 2015 (includes
        corresponding Graph/Chart)                                         398

        Table 280: Chinese Historic Review for Major Electric
        Household Appliances by Product Segment - Compactors,
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), Room
        ACs and Other Major Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2006 (includes corresponding
        Graph/Chart)                                                       399

        Table 281: Chinese 11-Year Perspective for Major Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Compactors, Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), Room Acs and Other Major
        Electric Household Appliances for the Years 2005, 2010 and
        2015 (includes corresponding Graph/Chart)                          400

        Table 282: Chinese Recent Past, Current & Future Analysis
        for Small Electric Household Appliances by Product Segment -
        Blenders, Bread Makers, Broilers, Can Openers (Electric),
        Coffee Makers, Electric Knives, Food Choppers, Food
        Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle
        Irons and Miscellaneous Small Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2007 through 2015 (includes corresponding
        Graph/Chart)                                                       401

        Table 283: Chinese Historic Review for Small Electric
        Household Appliances by Product Segment - Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, Waffle Irons and
        Miscellaneous Small Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2006 (includes corresponding
        Graph/Chart)                                                       402

        Table 284: Chinese 11-Year Perspective for Small Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Blenders, Bread Makers,
        Broilers, Can Openers (Electric), Coffee Makers, Electric
        Knives, Food Choppers, Food Processors, Irons, Mixers,
        Toaster Ovens, Toasters, Waffle Irons and Miscellaneous
        Small Electric Household Appliances for the Years 2005, 2010
        and 2015 (includes corresponding Graph/Chart)                      403

 15b. India                                                                404
      A.Market Analysis                                                    404
        Market Overview                                                    404
         Current Market Scenario                                           404
        Recessionary Trends                                                405
         Consumer Durable Companies Focus on Semi-Urban Markets            405
         Air Conditioner and Refrigerator Sales Record Rapid Growth        405
         Surge in Sales of Air Conditioners and Refrigerators in 2008      406
         Economic Recession Results in Slow Growth of Household
          Appliance Sector                                                 406
         Decline in Sales of Solar Water Heaters                           406
        South India Represents a Significant Market                        407
        Small Appliances - A Competitive Market                            407
        A Promising Ground for Leading Multinationals                      408
        Domestic Companies Strive to Keep Pace with Multinationals         408
        Domestic Products - Designed to Meet Local Requirements            408
        Urban Areas Reflect Huge Market with Potential Demand              408
        Product Segment Analysis                                           409
         Dishwashers                                                       409
         Microwave Ovens                                                   409
          Changing Lifestyles - Creates an Impetus for Growth              409
        Statistics of the Indian Market: A Historic Perspective            409
         Major Appliances Market                                           409
          Refrigerators                                                    409
           Table 285: Leading Players in the Indian Refrigerators
           Market (2006): Percentage Share Breakdown of Volume Sales
           for LG, Samsung, Videocon, Godrej, Electrolux, Whirlpool,
           and Others (includes corresponding Graph/Chart)                 410

           Table 286: Leading Players in the Indian Direct Cooling
           (DC) Refrigerators Market (2006): Percentage Share
           Breakdown of Volume Sales for LG, Whirlpool, Godrej,
           Videocon, Samsung, Electrolux, and Others (includes
           corresponding Graph/Chart)                                      410

           Table 287: Leading Players in the Indian Frost Free (FF)
           Refrigerators Market (2006): Percentage Share Breakdown
           of Volume Sales for LG, Samsung, Whirlpool, Videocon,
           Godrej, Electrolux, and Others (includes corresponding
           Graph/Chart)                                                    410
           Manufacturers Employ Unique Strategies                          411
           Ecofrig - A Project to Phase-out Usage of CFCs in
            Refrigerators                                                  411
          Washers                                                          411
           Growth Factors                                                  411
           Leading Players in the Washer Market                            411
            Table 288: Leading Players in the Indian Washing
            Machines Market (2006): Percentage Share Breakdown of
            Volume Sales for LG, Samsung, Videocon, Whirlpool,
            Godrej, IFB, Onida, Electrolux, and Others (includes
            corresponding Graph/Chart)                                     412
           Larger Capacity Models - Gaining Popularity                     412
           North India - A Major Market for Semi-Automatic Washers         412
            Table 289: Leading Players in the Indian Semi-Automatic
            Washing Machines Market (2006): Percentage Share
            Breakdown of Volume Sales for LG, Videocon, Samsung,
            Whirlpool, Godrej, Onida, Electrolux, Panasonic, and
            Others (includes corresponding Graph/Chart)                    413
           Fuzzy Logic Fully-Automatic Washers - A Niche Market            413
            Table 290: Leading Players in the Indian Fully-Automatic
            Washing Machines Market (2006): Percentage Share
            Breakdown of Volume Sales for LG, Samsung, Whirlpool,
            IFB, Godrej,  Videocon, Electrolux, and Others (includes
            corresponding Graph/Chart)                                     413
          Room Air-Conditioners                                            413
           Table 291: Leading Players in the Indian Room Air
           Conditioners Market (2006): Percentage Breakdown of
           Volume Sales for LG, Samsung, Voltas, Videocon, Hitachi,
           Carrier, ETA General, Whirlpool, Unorganized Sector, and
           Other (includes corresponding Graph/Chart)                      414

           Table 292: Leading Players in the Indian Window Room Air
           Conditioner Market (2006): Percentage Breakdown of Volume
           Sales for LG, Samsung, Whirlpool, Videocon, Voltas,
           Carrier, Hitachi, ETA General, Unorganized Sector, and
           Other (includes corresponding Graph/Chart)                      414

           Table 293: Leading Players in the Indian Split Room Air
           Conditioner Market (2006): Percentage Breakdown of Volume
           Sales for LG, Samsung, Videocon, Voltas, Carrier,
           Hitachi, ETA General, Unorganized Sector, and Other
           (includes corresponding Graph/Chart)                            415

           Table 294: Leading Players in the Indian Market for Room
           Air Conditioners (2003-2005): Percentage Breakdown of
           Value Sales for LG, Voltas, Carrier, Hitachi, and Others
           (includes corresponding Graph/Chart)                            415
        Key Players                                                        416
         Haier Appliances (India) Pvt. Ltd.                                416
         LG Electronics India Pvt Ltd                                      416
         Usha International Ltd                                            416
         Videocon Industries Ltd                                           416
      B.Market Analytics                                                   417
        Table 295: Indian Recent Past, Current & Future Analysis for
        Major Electric Household Appliances by Product Segment -
        Compactors, Dishwashers, Disposers, Dryers, Freezers,
        Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), Room Acs and Other Major Electric
        Household Appliances Independently Analyzed by Annual Sales
        in Thousand Units for the Years 2007 through 2015 (includes
        corresponding Graph/Chart)                                         417

        Table 296: Indian Historic Review for Major Electric
        Household Appliances by Product Segment -  Compactors,
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), Room
        ACs and Other Major Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2006 (includes corresponding
        Graph/Chart)                                                       418

        Table 297: Indian 11-Year Perspective for Major Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Compactors, Dishwashers,
        Disposers, Dryers, Freezers, Microwave  Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), Room ACs and Other Major
        Electric Household Appliances for the Years 2005, 2010 and
        2015 (includes corresponding Graph/Chart)                          419

        Table 298: Indian Recent Past, Current & Future Analysis
        for Small Electric Household Appliances by Product Segment -
        Blenders, Bread Makers, Broilers, Can Openers (Electric),
        Coffee Makers, Electric Knives, Food Choppers, Food
        Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle
        Irons and Miscellaneous Small Electric Household Appliances
        Independently  Analyzed by Annual Sales in Thousand Units
        for the Years 2007 through 2015 (includes corresponding
        Graph/Chart)                                                       420

        Table 299: Indian Historic Review for Small Electric
        Household Appliances by Product Segment - Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, Waffle Irons and
        Miscellaneous Small Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2006 (includes corresponding
        Graph/Chart)                                                       421

        Table 300: Indian 11-Year Perspective for Small Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Blenders, Bread Makers,
        Broilers, Can Openers (Electric), Coffee Makers, Electric
        Knives, Food Choppers, Food Processors,  Irons, Mixers,
        Toaster Ovens, Toasters, Waffle Irons and Miscellaneous
        Small Electric Household Appliances for the Years 2005, 2010
        and 2015 (includes corresponding Graph/Chart)                      422

 15c. South Korea                                                          423
      A.Market Analysis                                                    423
        Market Overview                                                    423
         Current Market Scenario                                           423
        Domestic Production Substitute Imports                             423
        Regulatory Environment                                             423
        Korea - An Emerging Exports Market                                 424
        US - The New Export Market for South Korea                         424
        Statistics of the South Korean Market: A Historic Perspective      424
         High Market Penetration of Major Electric Household Appliances    424
          Table 301: Leading Players in the South Korean Market for
          Dishwashers (2003-2005): Percentage Breakdown of Volume
          Sales for LG Electronics Co., Tong Yang Magic Co., and
          Others (includes corresponding Graph/Chart)                      424
         Large Refrigerators - Popular in Domestic Market                  425
        Key Players                                                        425
         Daewoo Electronics Corp.                                          425
         Samsung Electronics Home Appliances                               425
      B.Market Analytics                                                   426
        Table 302: South Korean Recent Past, Current & Future
        Analysis for Major Electric Household Appliances by Product
        Segment - Compactors, Dishwashers, Disposers, Dryers,
        Freezers, Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), Room ACs and Other Major Electric
        Household Appliances Independently Analyzed by Annual Sales
        in Thousand Units for the Years 2007 through 2015 (includes
        corresponding Graph/Chart)                                         426

        Table 303: South Korean Historic Review for Major Electric
        Household Appliances by Product Segment - Compactors,
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), Room
        ACs and Other Major Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2006 (includes corresponding
        Graph/Chart)                                                       427

        Table 304: South Korean 11-Year Perspective for Major
        Electric Household Appliances by Product Segment -
        Percentage Breakdown of Unit Sales for Compactors,
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), Room
        ACs and Other Major Electric Household Appliances for the
        Years 2005, 2010 and 2015 (includes corresponding
        Graph/Chart)                                                       428

        Table 305: South Korean Recent Past, Current & Future
        Analysis for Small Electric Household Appliances by Product
        Segment - Blenders, Bread Makers, Broilers, Can Openers
        (Electric), Coffee Makers, Electric Knives, Food Choppers,
        Food Processors, Irons, Mixers, Toaster Ovens, Toasters,
        Waffle Irons and Miscellaneous Small Electric Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2007 through 2015 (includes
        corresponding Graph/Chart)                                         429

        Table 306: South Korean Historic Review for Small Electric
        Household Appliances by Product Segment - Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, Waffle Irons and
        Miscellaneous Small Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2006 (includes corresponding
        Graph/Chart)                                                       430

        Table 307: South Korean 11-Year Perspective for Small
        Electric Household Appliances by Product Segment -
        Percentage Breakdown of Unit Sales for Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, Waffle Irons and
        Miscellaneous Small Electric Household Appliances for the
        Years 2005, 2010 and 2015 (includes corresponding
        Graph/Chart)                                                       431

 15d. Rest of Asia-Pacific                                                 432
      A.Market Analysis                                                    432
        Market Overview                                                    432
         Current Market Scenario                                           432
        Singer (Sri Lanka) Ltd - A Key Player                              432
        Hong Kong                                                          433
         Electric Home Appliances - An Overview                            433
          Household Appliance Trade Between Hong Kong and Germany
           Unaffected by Recession                                         433
           Table 308: Electrical Household Appliances Imports in
           Hong Kong (2008 and 2009): Percentage Share Breakdown by
           Leading Exporters -PR China, Japan, Germany, Netherlands,
           Italy, Thailand, Taiwan, USA and Others (includes
           corresponding Graph/Chart)                                      434
         Hong Kong - Exports Market                                        434
         CEPA Provision                                                    434
         Trade Policies Influence Export Market                            435
         Manufacturers Face Competition from Asian Counterparts            435
        Indonesia                                                          435
         Household Electric Appliance Industry Experiences Slow
          Growth in 2008                                                   435
         Production of Electrical Appliances Adversely Affected by
          Recession                                                        436
         Focus on Growth in Java Market Shifts to Outer Region             436
         The Refrigerator Market                                           436
         Washing Machine Industry - An Overview                            436
          An Emerging Market                                               436
          Automatic Washers Market Offers Immense Growth                   437
         Increasing Imports Pose Threat to Local Producers                 437
          Imports                                                          437
          Distribution                                                     437
         Key Players                                                       438
          PT Panasonic Manufacturing Indonesia (PMI)                       438
          P.T. Sanyo Industries                                            438
          PT Teco Elektro                                                  438
        Malaysia                                                           438
         Imports - A Major Source of Home Appliances                       438
        Singapore                                                          439
         Household Appliances Market                                       439
         Kitchen Appliances - An Expanding Market                          439
         Consumer Preferences                                              439
         Competition                                                       439
         Distribution Channels                                             440
        Taiwan                                                             440
         Shopping Vouchers Help Promote Sales of Energy Efficient
          Appliances                                                       440
         Consumer Profile                                                  440
         Electric Appliances - A Growing Market in Taiwan                  440
         Imports Grow at a Modest Pace                                     440
         Competition                                                       441
         Modes of Marketing                                                441
         Teco Electric and Machinery - A Key Player                        441
        Thailand                                                           441
         “Neighboring” Rivalry                                             441
         Energy Conservation Programs Encourage Manufacturers to
          Boost Efficiency                                                 441
         Key Players                                                       442
          Kang Yong Electric Public Company Limited                        442
          Toshiba Thailand Co., Ltd.                                       442
        The Philippines                                                    442
         Demographic Trends                                                442
         Late Nineties Witnessed Declining Trend in Purchase of
          Electrical Appliances                                            443
         Growing Preference for Domestic Products in Small
          Appliances Segment                                               443
        Vietnam                                                            443
         Market Profile                                                    443
         Entry Barriers                                                    443
         Refrigeration Equipment                                           444
          Prospects                                                        444
          Distribution System                                              444
      B.Market Analytics                                                   445
        Table 309: Rest of Asia-Pacific Recent Past, Current &
        Future Analysis for Major Electric Household Appliances by
        Product Segment - Compactors, Dishwashers, Disposers,
        Dryers, Freezers, Microwave Ovens, Range Hoods, Electric
        Ranges, Refrigerators, Vacuum Cleaners, Washing Machines,
        Water Heaters (Electric), Room ACs and Other Major Electric
        Household Appliances Independently Analyzed by Annual Sales
        in Thousand Units for the Years 2007 through 2015 (includes
        corresponding Graph/Chart)                                         445

        Table 310: Rest of Asia-Pacific Historic Review for Major
        Electric Household Appliances by Product Segment -
        Compactors, Dishwashers, Disposers, Dryers, Freezers,
        Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), Room ACs and Other Major Electric
        Household Appliances Independently Analyzed by Annual Sales
        in Thousand Units for the Years 2000 through 2006 (includes
        corresponding Graph/Chart)                                         446

        Table 311: Rest of Asia-Pacific 11-Year Perspective for
        Major Electric Household Appliances by Product Segment -
        Percentage Breakdown of Unit Sales for Compactors,
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), Room
        ACs and Other Major Electric Household Appliances for the
        Years 2005, 2010 and 2015 (includes corresponding
        Graph/Chart)                                                       447

        Table 312: Rest of Asia-Pacific Recent Past, Current &
        Future Analysis for Small Electric Household Appliances by
        Product Segment - Blenders, Bread Makers, Broilers, Can
        Openers (Electric), Coffee Makers, Electric Knives, Food
        Choppers, Food Processors, Irons, Mixers, Toaster Ovens,
        Toasters, Waffle Irons and Miscellaneous Small Electric
        Household Appliances Independently Analyzed by Annual Sales
        in Thousand Units for the Years 2007 through 2015 (includes
        corresponding Graph/Chart)                                         448

        Table 313: Rest of Asia-Pacific Historic Review for Small
        Electric Household Appliances by Product Segment - Blenders,
        Bread Makers, Broilers, Can Openers (Electric), Coffee
        Makers, Electric Knives, Food Choppers, Food Processors,
        Irons, Mixers, Toaster Ovens, Toasters, Waffle Irons and
        Miscellaneous Small Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2006 (includes corresponding
        Graph/Chart)                                                       449

        Table 314: Rest of Asia-Pacific 11-Year Perspective for
        Small Electric Household Appliances by Product Segment -
        Percentage Breakdown of Unit Sales for Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, Waffle Irons and
        Miscellaneous Small Electric Household Appliances for the
        Years 2005, 2010 and 2015 (includes corresponding
        Graph/Chart)                                                       450

  16. LATIN AMERICA                                                        451
      A.Market Analysis                                                    451
        Market Overview                                                    451
         Current Market Scenario                                           451
        2005 - A Difficult Year for Home Appliances                        451
        Focus on Select Latin American Markets                             451
         Columbia                                                          451
         Peru                                                              452
      B.Market Analytics                                                   453
        Table 315: Latin American Recent Past, Current & Future
        Analysis for Major Electric Household Appliances by
        Geographic Region - Brazil, Mexico, Argentina, Chile, and
        Rest of Latin America Independently Analyzed by Annual Sales
        in Thousand Units for the Years 2007 through 2015 (includes
        corresponding Graph/Chart)                                         453

        Table 316: Latin American Historic Review for Major Electric
        Household Appliances by Geographic Region - Brazil, Mexico,
        Argentina, Chile, and Rest of Latin America Independently
        Analyzed by Annual Sales in Thousand Units for the Years
        2000 through 2006 (includes corresponding Graph/Chart)             454

        Table 317: Latin American 11-Year Perspective for Major
        Electric Household Appliances by Geographic Region -
        Percentage Breakdown of Unit Sales for  Brazil, Mexico,
        Argentina, Chile and Rest of Latin America for the Years
        2005, 2010 and 2015 (includes corresponding Graph/Chart)           455

        Table 318: Latin American Recent Past, Current & Future
        Analysis for Major Electric Household Appliances  by Product
        Segment - Compactors, Dishwashers, Disposers, Dryers,
        Freezers, Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum  Cleaners, Washing Machines, Water
        Heaters (Electric), Room ACs and Other Major Electric
        Household Appliances Independently Analyzed by Annual Sales
        in Thousand Units for the Years 2007 through 2015 (includes
        corresponding Graph/Chart)                                         456

        Table 319: Latin American Historic Review for Major Electric
        Household Appliances by Product Segment - Compactors,
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), Room
        ACs and Other Major Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2006 (includes corresponding
        Graph/Chart)                                                       457

        Table 320: Latin American 11-Year Perspective for Major
        Electric Household Appliances by Product Segment -
        Percentage Breakdown of Unit Sales for Compactors,
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), Room
        ACs and Other  Major Electric Household Appliances for the
        Years 2005, 2010 and 2015 (includes corresponding
        Graph/Chart)                                                       458

        Table 321: Latin American Recent Past, Current & Future
        Analysis for Small Electric Household Appliances by
        Geographic Region - Brazil, Mexico, Argentina, Chile, and
        Rest of Latin America Markets Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2007 through
        2015 (includes corresponding Graph/Chart)                          459

        Table 322: Latin American Historic Review for Small Electric
        Household Appliances by Geographic Region - Brazil, Mexico,
        Argentina, Chile, and Rest of  Latin America Independently
        Analyzed by Annual Sales in Thousand Units for the Years
        2000 through 2006 (includes corresponding Graph/Chart)             460

        Table 323: Latin American 11-Year Perspective for Small
        Electric Household Appliances by Geographic Region -
        Percentage Breakdown of Unit Sales for Brazil, Mexico,
        Argentina, Chile, and Rest of Latin America Markets for the
        Years 2005, 2010 and 2015 (includes corresponding
        Graph/Chart)                                                       461

        Table 324: Latin American Recent Past, Current & Future
        Analysis for Small Electric Household Appliances by Product
        Segment - Blenders, Bread Makers, Broilers, Can Openers
        (Electric), Coffee Makers, Electric Knives, Food Choppers,
        Food Processors, Irons, Mixers, Toaster Ovens, Toasters,
        Waffle Irons and Miscellaneous Small Electric Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2007 through 2015 (includes
        corresponding Graph/Chart)                                         462

        Table 325: Latin American Historic Review for Small Electric
        Household Appliances by Product Segment - Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, Waffle Irons and
        Miscellaneous Small Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2006 (includes corresponding
        Graph/Chart)                                                       463

        Table 326: Latin American 11-Year Perspective for Small
        Electric Household Appliances by Product Segment -
        Percentage Breakdown of Unit Sales for Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, Waffle Irons and
        Miscellaneous Small Electric Household Appliances  for the
        Years 2005, 2010 and 2015 (includes corresponding
        Graph/Chart)                                                       464

 16a. Brazil                                                               465
      A.Market Analysis                                                    465
        Market Overview                                                    465
         Current Market Scenario                                           465
        A Historical Perspective                                           465
        Household Penetration                                              466
        Replacement Cycle                                                  466
        Operating Environment                                              466
        Distribution Network                                               466
        Statistics of the Brazilian Market: A Historic Perspective         467
         Major Players                                                     467
          Table 327: Leading Players in the Brazilian Market for
          Major Electric Household Appliances (2003-2005):
          Percentage Breakdown of Volume Sales for Multibras, BS
          Continental Utilidades Domésticas, Sharp do Brasil, and
          Others (includes corresponding Graph/Chart)                      467
        Product Profile                                                    468
         Water Heaters                                                     468
         Refrigerators                                                     468
          PROCEL - Tests, Labels and Promotes Appliances                   468
          Consumer Preferences - A Key Factor in Product Development       468
           Color - An Important Criteria                                   468
           Economically Priced Products                                    468
        Whirlpool SA - A Key Player in Brazil                              468
      B.Market Analytics                                                   470
        Table 328: Brazilian Recent Past, Current & Future Analysis
        for Major Electric Household Appliances by Product Segment -
        Compactors, Dishwashers, Disposers, Dryers, Freezers,
        Microwave Ovens, Range Hoods,  Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric),  Room ACs and Other Major Electric
        Household Appliances Independently Analyzed by Annual Sales
        in Thousand Units for the Years 2007 through 2015 (includes
        corresponding Graph/Chart)                                         470

        Table 329: Brazilian Historic Review for Major  Electric
        Household Appliances by Product Segment - Compactors,
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), Room
        ACs and Other Major Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2006 (includes corresponding
        Graph/Chart)                                                       471

        Table 330: Brazilian 11-Year Perspective for Major  Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Compactors, Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), Room ACs and Other Major
        Electric Household Appliances for the Years 2005, 2010 and
        2015 (includes corresponding Graph/Chart)                          472

        Table 331: Brazilian Recent Past, Current & Future Analysis
        for Small Electric Household Appliances by Product Segment -
        Blenders, Bread Makers, Broilers, Can Openers (Electric),
        Coffee Makers, Electric Knives, Food Choppers, Food
        Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle
        Irons and Miscellaneous Small Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2007 through 2015 (includes corresponding
        Graph/Chart)                                                       473

        Table 332: Brazilian Historic Review for Small Electric
        Household Appliances by Product Segment - Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, Waffle Irons and
        Miscellaneous Small Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2006 (includes corresponding
        Graph/Chart)                                                       474

        Table 333: Brazilian 11-Year Perspective for Small Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Blenders,  Bread Makers,
        Broilers, Can Openers (Electric),  Coffee Makers, Electric
        Knives, Food Choppers, Food Processors, Irons, Mixers,
        Toaster Ovens, Toasters, Waffle Irons and Miscellaneous
        Small Electric Household Appliances for the Years 2005, 2010
        and 2015 (includes corresponding Graph/Chart)                      475

 16b. Mexico                                                               476
      A.Market Analysis                                                    476
        Market Overview                                                    476
         Current Market Scenario                                           476
        Market Scenario                                                    476
        Operating Environment                                              477
        Distribution Network                                               477
        Whirlpool Mexico S.A. de C.V - A Key Player                        477
      B.Market Analytics                                                   478
        Table 334: Mexican Recent Past, Current & Future Analysis
        for Major Electric Household Appliances by Product Segment -
        Compactors, Dishwashers, Disposers, Dryers, Freezers,
        Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), Room ACs and Other Major  Electric
        Household Appliances Independently Analyzed by Annual Sales
        in Thousand Units for the Years 2007 through 2015 (includes
        corresponding Graph/Chart)                                         478

        Table 335: Mexican Historic Review for Major Electric
        Household Appliances by Product Segment - Compactors,
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), Room
        ACs and Other Major Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2006 (includes corresponding
        Graph/Chart)                                                       479

        Table 336: Mexican 11-Year Perspective for Major Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Compactors, Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), Room ACs and Other Major
        Electric Household Appliances for the Years 2005, 2010 and
        2015 (includes corresponding Graph/Chart)                          480

        Table 337: Mexican Recent Past, Current & Future Analysis
        for Small Electric Household Appliances by Product Segment -
        Blenders, Bread Makers, Broilers, Can Openers (Electric),
        Coffee Makers, Electric Knives, Food Choppers, Food
        Processors, Irons, Mixers,  Toaster Ovens, Toasters, Waffle
        Irons and Miscellaneous Small Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2007 through 2015 (includes corresponding
        Graph/Chart)                                                       481

        Table 338: Mexican Historic Review for Small Electric
        Household Appliances by Product Segment - Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, Waffle Irons and
        Miscellaneous Small Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2006 (includes corresponding
        Graph/Chart)                                                       482

        Table 339: Mexican 11-Year Perspective for Small  Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Blenders, Bread Makers,
        Broilers, Can Openers (Electric), Coffee Makers, Electric
        Knives, Food Choppers, Food Processors, Irons, Mixers,
        Toaster Ovens, Toasters, Waffle Irons and Miscellaneous
        Small Electric Household Appliances for the Years 2005, 2010
        and 2015 (includes corresponding Graph/Chart)                      483

 16c. Argentina                                                            484
      A.Market Analysis                                                    484
        Market Overview                                                    484
         Current Market Scenario                                           484
        Consumer Profile                                                   484
        Household Penetration                                              484
        Replacement Cycle                                                  484
        Operating Environment                                              485
        Distribution Channels                                              485
        Statistics of the Argentinean Market: A Historic Perspective       485
         Major Players                                                     485
          Table 340: Leading Players in the Argentinean Market for
          Major Electric Household Appliances (2003-2005):
          Percentage Breakdown of Volume Sales for Whirlpool
          Argentina, LG Electronics, Domec, and Others (includes
          corresponding Graph/Chart)                                       485

          Table 341: Argentinean Imports of Small Household
          Appliances in 2006: Percentage Share Breakdown of Import
          Value by Country for China, Brazil, Israel, Italy, Poland,
          Spain, Singapore, and Others (includes corresponding
          Graph/Chart)                                                     486
        Key Players                                                        486
         Domec Cia de Artefactos Domesticos SA                             486
         Whirlpool Argentina SA                                            486
      B.Market Analytics                                                   487
        Table 342: Argentinean Recent Past, Current & Future
        Analysis for Major Electric Household Appliances by Product
        Segment - Compactors, Dishwashers, Disposers, Dryers,
        Freezers, Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), Room ACs and Other Major Electric
        Household Appliances Independently Analyzed by Annual Sales
        in Thousand Units for the Years 2007 through 2015 (includes
        corresponding Graph/Chart)                                         487

        Table 343: Argentinean Historic Review for Major Electric
        Household Appliances by Product Segment - Compactors,
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators,  Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), Room
        ACs and Other Major Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2006 (includes corresponding
        Graph/Chart)                                                       488

        Table 344: Argentinean 11-Year Perspective for Major
        Electric Household Appliances by Product Segment -
        Percentage Breakdown of Unit Sales for Compactors,
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), Room
        ACs and Other Major Electric Household Appliances for the
        Years 2005, 2010 and 2015 (includes corresponding
        Graph/Chart)                                                       489

        Table 345: Argentinean Recent Past, Current & Future
        Analysis for Small Electric Household Appliances by Product
        Segment - Blenders, Bread Makers, Broilers, Can Openers
        (Electric), Coffee Makers, Electric Knives, Food Choppers,
        Food Processors, Irons, Mixers, Toaster Ovens, Toasters,
        Waffle Irons and Miscellaneous Small Electric Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2007 through 2015 (includes
        corresponding Graph/Chart)                                         490

        Table 346: Argentinean Historic Review for Small Electric
        Household Appliances by Product Segment - Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, Waffle Irons and
        Miscellaneous Small Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2006 (includes corresponding
        Graph/Chart)                                                       491

        Table 347: Argentinean 11-Year Perspective for Small
        Electric Household Appliances by Product Segment -
        Percentage Breakdown of Unit Sales for Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, Waffle Irons and
        Miscellaneous Small Electric Household Appliances for the
        Years 2005, 2010 and 2015 (includes corresponding
        Graph/Chart)                                                       492

16d. Chile                                                                493
      A.Market Analysis                                                    493
        Market Overview                                                    493
         Current Market Scenario                                           493
        Consumer Profile                                                   493
        Market Penetration                                                 494
        Operating Environment                                              494
        Distribution Network                                               494
      B.Market Analytics                                                   495
        Table 348: Chilean Recent Past, Current & Future Analysis
        for Major Electric Household Appliances by Product Segment -
        Compactors, Dishwashers, Disposers, Dryers, Freezers,
        Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), Room ACs and Other Major Electric
        Household Appliances Independently Analyzed by Annual Sales
        in Thousand Units for the Years 2007 through 2015 (includes
        corresponding Graph/Chart)                                         495

        Table 349: Chilean Historic Review for Major Electric
        Household Appliances by Product Segment - Compactors,
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), Room
        ACs and Other Major Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2006 (includes corresponding
        Graph/Chart)                                                       496

        Table 350: Chilean 11-Year Perspective for Major Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Compactors, Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), Room Acs and Other Major
        Electric Household Appliances for the Years 2005, 2010 and
        2015 (includes corresponding Graph/Chart)                          497

        Table 351: Chilean Recent Past, Current & Future Analysis
        for Small Electric Household Appliances by Product Segment -
        Blenders, Bread Makers, Broilers, Can Openers (Electric),
        Coffee Makers, Electric Knives, Food Choppers, Food
        Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle
        Irons and Miscellaneous Small Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2007 through 2015 (includes corresponding
        Graph/Chart)                                                       498

        Table 352: Chilean Historic Review for Small Electric
        Household Appliances by Product Segment - Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, Waffle Irons and
        Miscellaneous Small Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2006 (includes corresponding
        Graph/Chart)                                                       499

        Table 353: Chilean 11-Year Perspective for Small Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Blenders, Bread Makers,
        Broilers, Can Openers (Electric), Coffee Makers, Electric
        Knives, Food Choppers, Food Processors, Irons, Mixers,
        Toaster Ovens, Toasters, Waffle Irons and Miscellaneous
        Small Electric Household Appliances for the Years 2005, 2010
        and 2015 (includes corresponding Graph/Chart)                      500

 16e. Rest of Latin America                                                501
      A.Market Analysis                                                    501
        Market Overview                                                    501
         Current Market Scenario                                           501
        Dominican Republic                                                 501
         Consumer Profile                                                  501
         Imports                                                           502
        Peru                                                               502
         Table 354: Peruvian Home Appliances Market (2005 & 2006):
         Percentage Breakdown of Value Sales by Category -
         Audio/Video Appliances, Small Appliances, and White Goods
         (includes corresponding Graph/Chart)                              502
        Venezuela                                                          503
         Factors Impacting Growth                                          503
      B.Market Analytics                                                   504
        Table 355: Rest of Latin American Recent Past, Current &
        Future Analysis for Major Electric Household Appliances  by
        Product Segment - Compactors, Dishwashers, Disposers,
        Dryers, Freezers, Microwave Ovens, Range Hoods, Electric
        Ranges, Refrigerators, Vacuum Cleaners, Washing Machines,
        Water Heaters (Electric), Room ACs and Other Major Electric
        Household Appliances Independently Analyzed by Annual Sales
        in Thousand Units for the Years 2007 through 2015 (includes
        corresponding Graph/Chart)                                         504

        Table 356: Rest of Latin American Historic Review for Major
        Electric Household Appliances by Product Segment -
        Compactors, Dishwashers, Disposers, Dryers, Freezers,
        Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), Room ACs and Other Major Electric
        Household Appliances Independently Analyzed by Annual Sales
        in Thousand Units for the Years 2000 through 2006 (includes
        corresponding Graph/Chart)                                         505

        Table 357: Rest of Latin American 11-Year Perspective for
        Major Electric Household Appliances by Product Segment -
        Percentage Breakdown of Unit Sales for Compactors,
        Dishwashers, Disposers, Dryers, Freezers, Microwave  Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), Room
        ACs and Other Major Electric Household Appliances for the
        Years 2005, 2010 and 2015 (includes corresponding
        Graph/Chart)                                                       506

        Table 358: Rest of Latin American Recent Past, Current &
        Future Analysis for Small Electric Household Appliances by
        Product Segment - Blenders, Bread Makers, Broilers, Can
        Openers (Electric), Coffee Makers, Electric Knives, Food
        Choppers, Food Processors, Irons, Mixers, Toaster Ovens,
        Toasters, Waffle Irons and Miscellaneous Small Electric
        Household Appliances Independently Analyzed by Annual Sales
        for the in Thousand Units Years 2007 through 2015 (includes
        corresponding Graph/Chart)                                         507

        Table 359: Rest of Latin American Historic Review for Small
        Electric Household Appliances by Product Segment - Blenders,
        Bread Makers, Broilers, Can Openers (Electric), Coffee
        Makers, Electric Knives, Food Choppers, Food Processors,
        Irons, Mixers, Toaster Ovens, Toasters, Waffle Irons and
        Miscellaneous Small Electric Household Appliances
        Independently Analyzed by  Annual Sales in Thousand Units
        for the Years 2000 through 2006 (includes corresponding
        Graph/Chart)                                                       508

        Table 360: Rest of Latin American 11-Year Perspective for
        Small Electric Household Appliances by Product Segment -
        Percentage Breakdown of Unit Sales for Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, Waffle Irons and
        Miscellaneous Small Electric Household Appliances for the
        Years 2005, 2010 and 2015 (includes corresponding
        Graph/Chart)                                                       509

  17. THE MIDDLE EAST/AFRICA                                               510
      A.Market Analysis                                                    510
        Market Overview                                                    510
         Current Market Scenario                                           510
        Brand Leadership                                                   510
        Major Suppliers of Household Appliances                            510
        A Peek into South African Market                                   510
      B.Market Analytics                                                   512
        Table 361: Middle East/Africa Recent Past, Current & Future
        Analysis for Major Electric Household Appliances by Product
        Segment - Compactors, Dishwashers, Disposers, Dryers,
        Freezers, Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), Room ACs and Other Major Electric
        Household Appliances Independently Analyzed by Annual Sales
        in Thousand Units for the Years 2007  through 2015 (includes
        corresponding Graph/Chart)                                         512

        Table 362: Middle East/Africa Historic Review for Major
        Electric Household Appliances by Product Segment -
        Compactors, Dishwashers, Disposers, Dryers, Freezers,
        Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), Room ACs and Other Major Electric
        Household Appliances Independently Analyzed by Annual Sales
        in Thousand Units for the Years 2000 through 2006 (includes
        corresponding Graph/Chart)                                         513

        Table 363: Middle East/Africa 11-Year Perspective for Major
        Electric Household Appliances by Product Segment -
        Percentage Breakdown of Unit Sales for Compactors,
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), Room
        ACs and  Other Major Electric Household Appliances for the
        Years 2005, 2010 and 2015 (includes corresponding
        Graph/Chart)                                                       514

        Table 364: Middle East/Africa Recent Past, Current & Future
        Analysis for Small Electric Household Appliances by Product
        Segment - Blenders, Bread Makers, Broilers, Can Openers
        (Electric), Coffee Makers, Electric Knives, Food Choppers,
        Food Processors, Irons, Mixers, Toaster Ovens, Toasters,
        Waffle Irons and Miscellaneous Small Electric Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2007 through 2015 (includes
        corresponding Graph/Chart)                                         515

        Table 365: Middle East/Africa Historic Review for Small
        Electric Household Appliances by Product Segment - Blenders,
        Bread Makers, Broilers, Can Openers (Electric), Coffee
        Makers, Electric Knives, Food Choppers, Food Processors,
        Irons, Mixers, Toaster Ovens, Toasters, Waffle Irons and
        Miscellaneous Small Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2006 (includes corresponding
        Graph/Chart)                                                       516

        Table 366: Middle East/Africa 11-Year Perspective for Small
        Electric Household Appliances by Product Segment -
        Percentage Breakdown of Unit Sales for Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, Waffle Irons and
        Miscellaneous Small Electric Household Appliances for the
        Years 2005, 2010 and 2015 (includes corresponding
        Graph/Chart)                                                       517


  COMPETITIVE LANDSCAPE

     Total Companies Profiled: 423 (including Divisions/Subsidiaries - 522)

     ------------------------------------------
     Region/Country                     Players
     ------------------------------------------
     The United States                     57
     Canada                                10
     Japan                                 12
     Europe                               300
      France                               13
      Germany                              44
      The United Kingdom                   47
      Italy                                74
      Spain                                19
      Rest of Europe                      103
     Asia-Pacific (Excluding Japan)       120
     Middle East                           10
     Latin America                          9
     Africa                                 4
     ------------------------------------------

 


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Number of Pages: 1247
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