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This report analyzes the worldwide markets for Electric Household Appliances in Thousand Units by the following Segments: Major Electric Household Appliances (Compactors, Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods, Electric Ranges, Refrigerators, Vacuum Cleaners, Washing Machines, Water Heater (Electric), Room ACs, & Other Major Electric Household Appliances), and Small Electric Household Appliances (Blenders, Bread Makers, Broilers, Can Openers (electric), Coffee Makers, Electric Knives, Food Choppers, Food Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle Irons, & Miscellaneous Small Electric Household Appliances). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual estimates and forecasts are provided for each region for the period 2007 through 2015. Also, a seven-year historic analysis is provided for these markets.. The report profiles 423 companies including many key and niche players such as AB Electrolux, Applica, Inc., Applica Consumer Products, Inc., BSH Bosch-Siemens Hausgerate GmbH, GE Consumer & Industrial, Groupe SEB, Haier Group, Hamilton Beach Brands, Inc, Hitachi Ltd, Indesit Company SpA, LG Electronics Inc., Matsushita Electric Industrial Co., Ltd., Miele & CIE, KG, Mitsubishi Electric Corporation, Royal Philips Electronics NV, Samsung Electronics Co Ltd, Sanyo Electric Co Ltd, Sunbeam Products, Inc., Whirlpool Corporation, Maytag Corporation, and Hoover. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.
TABLE OF CONTENTS
ELECTRIC HOUSEHOLD APPLIANCES MCP-2255
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 1
Study Reliability and Reporting Limitations 1
Disclaimers 2
Data Interpretation & Reporting Level 3
Quantitative Techniques & Analytics 3
Product Definitions and Scope of Study 3
1. Major Electric Household Appliances 3
2. Small Electric Household Appliances 4
2. INDUSTRY OVERVIEW AND OUTLOOK 5
Outlook 5
Current & Future Analysis 5
Market Forecast for Major Household Appliances 6
Major Household Appliances Market Leading From the Front 7
Table 1: World Market for Smart Appliances (2015): Percentage
Breakdown of Sales of Category - Clothes Washer,
Refrigerator, Clothes Dryer, Dishwasher, Freezer, and others
(includes corresponding Graph/Chart) 7
Table 2: Global Market for Major Household Appliances for
(2008 and 2009): Percentage Breakdown of Sales by Leading
Players - Whirlpool, Electrolux, Haier, BSH, Panasonic, LG
Electronics, General Electric, and Others (includes
corresponding Graph/Chart) 7
Table 3: Global Market for Refrigerators (2007 & 2008):
Percentage Breakdown of Volume Sales for Major Players
-Whirlpool, Haier Group, Electrolux, GE Appliances, Kenmore
and Others (includes corresponding Graph/Chart) 8
Economy Review - A Historic Perspective 8
Past Vs Present 9
Strategic Evaluation of Major Appliances Producers 10
Strategic Evaluation of Major Small Appliances Producers 11
3. A GLOBAL PERSPECTIVE 12
Production Statistics 12
Vacuum Cleaners Lead Appliance Production 12
Europe, the US, and Asia-Pacific Dominate Production Levels 12
Demand Variables 12
Leading Appliance Brands 12
Consumers’ Perception of Product Quality 12
US and European Markets Flourish by Replacement Demands 13
US and European Appliance Markets: A Comparison 13
Eastern Europe and Russia Witness Mixed Growth 13
Asian Players Pose Threat to Western Majors 14
Asia - The Region of Dynamic Local Markets 14
Factors Triggering Growth 14
Replacement Sales 14
Housing Starts 15
Saturation Levels 15
Specific Product Demand 15
4. MAJOR TRENDS 16
Popularity of Dishwashers Expands in Modern Households 16
Rise in Sale of Specialty Kitchen Electric Products 16
Changing Definition of a Home 16
A Shift Towards Easy-Operable Appliances 16
Consumer Rating of Product Features 17
Ergonomical - Yet Trendy 17
Innovation - Name of the Game 17
Global Household Electrical Appliances Market - Highly
Competitive 17
Trade Policies Affect Household Appliances Export Market 18
Appliance Manufacturers - Spreading Wings Globally 18
Manufacturers’ Changing Priorities: The Inevitable Factor 18
Consumer Preferences Rule the Industry 18
Energy and Time Efficient Appliances Ruling the Roost 19
Factors Influencing Purchase Decision 19
Preference for Premium-Priced Products 19
Usage Habits 19
Demand for Larger Capacity Water Heaters 19
Safety: Top Priority 19
Consumers Prefer Colorful Appliances 20
Lightweight and Practical Cleaners - The Growth Components 20
Trendy Appliances in Vogue 20
Minimal Effort Combined with Improved Performance 20
Houseware Market - Plagued by Problems 20
5. PRODUCT OVERVIEW 21
What is an Appliance? 21
Need for Appliances 21
Electric Home Appliances - A Historical Background 21
Product Classification 21
Electric Home Appliances: Major Segments 22
Major Electric Appliances 22
Dishwashers 22
Moving from a Luxury to a Necessity 22
Features of Dishwasher 23
Built-in Dishwashers 23
Booster Heater 23
Wash Cycles 23
Filtering System 23
Internal Food Disposer 23
Rinse Aid Dispenser 23
Sound Dampening 23
Food Waste Disposers 24
Microwave Ovens 24
Types of Microwave Ovens Based on Contemporary Functions 24
Microwaving: Prevents Leaching of Vitamins 24
Microwaving: Does Not Pose Risk of Radiation 25
Uneven Heating Leads to Survival of Microorganisms 25
Microwave Cooks Frozen Food Safely 25
Electric Ranges 25
Types of Cooking Ranges 25
Types of Surface Cooking Appliances 25
Types of High-End Cooking Appliances Based on Design and Style 26
Refrigerators 26
Market for Refrigerators in Key Global Regions 26
Refrigerator Demand - Mainly from Second Time Purchases 27
Washers 27
‘On’ with the New Automatic Machine 27
Horizontal-Axis Washing Machines - Gaining Popularity 27
Horizontal-Axis Vs Vertical-Axis Washers 28
Advantages of Horizontal-Axis Washing Machines 28
Front Load Vs. Top Load Washing Machines 28
Vacuum Cleaners 28
Cyclonic Action Vacuum Cleaner 29
Upright Vacuum Cleaners 29
Backpack Vacuums for Surface Cleaning 29
Robotic Floor Care Equipment 29
Small Electric Appliances 30
Coffee Makers 30
Quest for a Perfect Cup of Coffee 30
Automatic Drip Coffee Makers Result in Declining Profits 31
Specialty Brew Machines 31
Mixers 31
Electric Irons 31
Offer High Growth Potential 32
Low-Priced Irons Favored by Consumers 32
Top Companies in the Iron Market 32
Vulnerable to Price Changes 33
6. TECHNOLOGICAL ADVANCEMENTS 34
University of Leeds Formulates Innovative Technology 34
Borealis Introduces First Polypropylene Microcomposite for
Appliance Industry 34
Dishwasher Manufacturers On an Innovation Spree 34
Market Giants Taking Advantage of Technology 35
Impact of Technology on Home Appliances 35
Washing Machine that Cleans without Detergent 35
Plastics Replace Metals in Appliances 36
Quest for the Sound of Silence 36
Development of User-Friendly, Time Saving Washers 36
Manufacturers Strive to Minimize Energy Consumption 37
Ergonomically Designed Floor-Care Appliances 37
7. PRODUCT INNOVATIONS/INTRODUCTIONS 38
TTK Prestige to Launch Microwave Pressure Cooker 38
LG Electronics India Unveils Direct Cool Refrigerators 38
SANYO Electric Enhances V.I.P.TM Ultralow Temperature Freezers 38
Samsung Electronic Introduces New Refrigerators 38
Miele Unveils Chef Series Microwave Oven 39
Samsung to Introduce OmniPro Microwave Oven 39
A.O. Smith Introduces New Energy Efficient Water Heater 39
Dyson Unveils City DC26 Small Vacuum Cleaner 39
Samsung Electronics America Presents the New RF4287 Refrigerator 40
Neato Launches Robot Vacuum Cleaner 40
Fein Introduces New Series of Dustex Vacuum Cleaners 40
Panasonic Unveils Eco-Friendly Washing Machines 40
Matco-Norca to Introduce Braided Stainless Steel Connectors 41
Maya Appliances Unveils Preethi Brand in India 41
Candy and Hoover Roll out New Intelligent Washing Machines 41
Hoover Presents VHD146 White Washing Machine 41
LG Unveils New Model of Washing Machine F1403RD 41
LEC to Introduce Wire Drawer System 41
LG Unveils a Robot Like Vacuum Cleaner-RoboKing 42
LG Introduces New Range of Dishwashers 42
Electrolux Introduces Silence Amplified Vacuum Cleaner 42
KenBay Launches Customized Compactors 43
ATAG Launches New Range of Dishwashers 43
ATAG Introduces Side-By-Side American-Style Refrigerator Series 43
Sub-Zero Launches In-built Superior Performance Refrigerator-
Freezers 44
Wuxi Little Swan to Establish New Facilities 44
Neff Unveils New Range of Dishwashers 44
Samsung Electronics Australia Launches New Microwave Systems
in Australia 45
De Dietrich to Introduce Ultrasonic Dishwashers 45
AEG-Electrolux Unveils Super Eco Washing Machine 45
Dawlance Unveils DW-130C Pizza Expert Microwave in Pakistan 45
Bosch to Introduce New‘Classic’ Refrigerators in Berlin 46
Nilfisk-ALTO Launches New ATITX Series Vacuum Cleaners 46
Siemens Unveil iQ Dishwasher Series 46
Haier Appliances Introduces Spa Water Heaters in India 47
Kaltis Unveils Hydrocarbon Freezers 47
Haier Introduces Coupe SBS Refrigerators in India 47
Samsung India Unveils Range of Fully Automatic Washing
Machines in India 48
LG Launches Bagless Vacuum Cleaner in Europe 48
ATAG Introduces VA6511NT Dishwasher 48
Panasonic Australia to Introduce Washing Machines and Luxury
Massage Chair 49
LG Electronics Expands Kitchen Portfolio 49
SEA Expands Kitchen Line Portfolio 49
Videocon to Introduce New Range of Washing Machines 50
SAMSUNG India Unveils New Refrigerator Range 50
Elga Process Water Launches Clearo R-O systems 50
Falcon Unveils Falcon 900 Single Cavity Induction Array of
Cookers 51
Apollo Industries Launches Crusader Food Waste Disposers 51
Panasonic to Unveil Fridge Freezers in Europe 51
Panasonic to Launch Fridge Freezers and Washing Machines in
Europe 52
SECA Introduces Refrigerator Models 52
Sensor Switch Launches Refrigerator Aisle Occupancy Sensor Kit 52
LG Unveils Health Plus Home Appliances Range 52
Bissell Homecare Introduces Pawsitively Clean Brand and Pet
Inspired Product Range 52
Philips to Introduce Low-cost Home Appliances in India 53
LG Electronics Introduces Wide Array of Microwave Ovens in India 53
Whirlpool® Introduces New Electric Range 53
Whirlpool® Brand Launches New French door Refrigerators 53
Candy Group Launches New Collection of Energy Efficient Products 54
Cuisinart Introduces New Stand Mixers 54
Cuisinart Launches Flavor DuoTM Yogurt - Ice Cream & Sorbet Maker 55
Cuisinart Introduces PowerPrep® Plus and Mini-Prep® Food
Processor 55
Cuisinart Unveils New Range of Hand Mixers 55
Cuisinart Launches Smart Stick® Hand Blender 56
Cuisinart Rolls Out PowerSelectTM Hand Mixer Collection 56
Cuisinart Launches SmartPower DuetTM Food Processor/ Blender 57
Cuisinart Introduces Waffle Makers 57
Cuisinart® Launches Programmable Slow Cooker 58
Cuisinart Launches GreenGourmetTM Cookware 58
ETA Launches New Range of Vacuum Cleaners 58
Galanz Introduces China Image G80W23YSLP-E5 Multimedia
Microwave Oven 59
Galanz Launches New BM series Microwave Ovens 59
Haier India Introduces Chocolate Freezer 60
Haier Launches Quietest Air Conditioner 60
Haier Launches "made in US" Refrigerators in India 60
Haier India Launches New Range of Air Conditioners 60
Kenmore Unveils Ultra Wash HE Dishwasher System 60
KitchenAid Launches Double-Drawer Refrigerator/Freezer 61
KitchenAid Launches 5-Burner Gas Cooktop 61
KitchenAid® Launches French Door Refrigerator 61
Maytag® Introduces Advanced CentennialTM Dryer 62
Maytag® Introduces Maytag ® BravosTM Steam Dryer and Washer 62
Maytag® Launches Counter-Depth Version of Ice2OTM French Door
Refrigerator 62
Proctor Silex Launches Proctor Silex® Plus Space-Saving Blender 63
Proctor Silex Introduces Proctor Silex® Plus Slow Cooker 63
Ace Electronics Launches AV-901LB Cordless Vacuum Cleaner 63
Sharp Introduces Super Aqua Magic Washing Machine 63
Indesit Introduces First Range of Appliances in India 63
Electra Introduces Retro Fridges 64
GE Launches GE ProfileTM Dishwasher 64
Hamilton Beach® Launches 6-Cup BrewStation® Coffeemaker 64
Hamilton Beach® Launches Four-Slice ToastationTM 64
Hamilton Beach® Launches Ice Shaver 65
Panasonic Launches Energy Saving Air Conditioners 65
LG Introduces New Air Conditioner 65
Turbo-Chef, High Speed Cooking Oven Now in Consumer’s Kitchen 65
Toshiba Unveils New Series of Refrigerators In India 65
Miele Rolls Out a Novel Vacuum Cleaner 66
Fedders Lloyd Launches New Microwave Ovens 66
ZAC Introduces Chillers and Packaged Roof Top Air Conditioners 66
Samsung Introduces New VRT Front Loading Washing Machines 67
Haier Rolls Out New Range of Refrigerators 67
LG Electronics Introduces New Model of French-Door Refrigerator 67
LG Electronics Launches High-Definition TV Refrigerator 67
Haier Group Introduces Detergent-free Washers-dryers 68
LG Introduces Novel Vacuum Cleaner 68
Whirlpool Launches New Microwave Oven 68
Samsung Introduces Powerful and Quiet Vacuum Cleaner 68
Consul Introduces New Washing Machines 69
Miele Australia Launches New Laundering Machines 69
Miele Launches New Range of Laundering Machines 69
Miele Launches New Series of Washing Machines and Dryers 69
Miele Introduces New Series of Washing Machines 70
Arçelik Launches Side-by-Side Refrigerator 70
Consul Launches Watercolor 71
Godrej Launches EON Range of Air Conditioners (India) 71
Haier Launches Short Message Alarm System Powered Refrigerator 71
LG India Launches Premium Direct Cool Refrigerator Model 71
LG Unveils India’s First Air Conditioners with Star Rating 72
Lincoln Foodservice Launches Fast Bake™ Impinger Ovens 72
Samsung India Launches Nine New Refrigerator Models 72
TCL Launches Color Air Conditioners 73
Winterhalter Introduces Energy-Saving Dishwasher Models 73
Haier Launches New Refrigerators in French Style 73
Samsung Electronics Launches New-Generation Refrigerators 73
Samsung Offers Innovative Kitchen Solutions 73
Danfoss Launches New Refrigeration Facility in China 74
8. RECENT INDUSTRY ACTIVITY 75
Danby Products Acquires Mac-Gray's MicroFridge® 75
Wuxi Little Swan to Acquire Assets of Hefei Royalstar Washing
Machine 75
MIRC Electronics to Commence Production of Refrigerators 75
GE to Commence Production of Dryers and Washers 75
Whirlpool Corporation Enters into Partnership with Beazer Homes 76
Miele Appliances Enters into Indian Market 76
Jumbo Signs Distribution Agreement with Gorenje 76
Samsung India Electronics to Produce Home Appliances 77
Suning Appliance Enters into Agreement with Whirlpool 77
ETA Star Appliances to Introduce Sanyo in India 77
LG Electronics to Launch Innovative Products in India 77
Midea Electric Acquires Majority Stake in Little Swan 77
DBG Group Investments LLC Acquires EcoQuest International 78
Indesit Company SpA to Close Plant in Italy 78
Whirlpool to Close Plant in Indiana 78
Samsung Electronics Acquires Amica's Washing Machine and
Refrigerator Manufacturing Facilities 78
HD Enters into Agreement with GE Consumer & Industrial 78
SED International and Panasonic Enter into a Distribution Deal 79
GEA Refrigeration Acquires Intec USA 79
Megtec Systems Acquires Intellectual Property of Ross Air Systems 79
ACS Group Takes Over Walton/Stout 79
Hefei Rongshida Sanyo Electric Signs Agreement with Hefei New
High-tech Area 79
Sichuan Changhong Electric to Divest Air Conditioner Business 79
Akai to Re-establish Brand Position in Indian Sub-continent 80
Panasonic Europe to Establish Panasonic Home Appliance
Lifestyle Research Centre Europe 80
Rheem Australia to Acquire Aqua-Max Water-Heating Business
from Sietel 80
Altex Romania Establishes New Store in Timisoara 80
Shandong Sanlian Group to Establish New Household Appliance
Retail Company 81
Gree Electric Appliances Signs Agreement with Daikin Industries 81
Vell Group Acquires E.Zitouniatis 81
Salton, Inc. Name Changed to Russell Hobbs, Inc. 81
Voltas Acquires Interest in Universal Comfort Products 81
Middleby Corp Acquires Frifri Aro 82
Middleby Takes Over GIGA Grandi Cucine 82
Starbucks Corp. Acquires The Coffee Equipment Co. 82
Tennant Co. Acquires Sociedade Alfa Ltda 82
Red Diamond Capital Inc., Takes Over WC Wood Group of Cos 82
Dexter Apache Holdings Buys Leer LP 82
Illinois Tool Works Inc. Snaps Up Peerless Machinery Corp. 83
Haier Appliances (India) to Expand in India 83
Midea Electric Appliances Signs Agreement with Toshiba Carrier
Corp. 83
LG Electronics Inc., (South Korea) to Share Patents with GE 83
Samsung Electronics Starts Production of Front-Load Washing
Machines in India 83
Haier to Launch New Range of Electrical Appliances in India 83
Electrolux to Export Refrigerators to SAARC Nations, Africa
and Middle East 84
ETA Star Appliances Enters into Marketing Agreement with Indesit 84
Metalfrio Solutions Acquires Capital Stock of Senocak Holding 84
Baosteel Group Signs Cooperative Agreement with Haier Group 84
Panasonic Plans to Open Offices in St.Petersburg and Moscow 84
A.O. Smith to Venture into Indian Water Heater Market 85
Matsushita Electric Industrial Company Renamed as Panasonic 85
Electrolux to Invest in Hungarian Plants 85
Mitsubishi Electric to Shutter Down Washing Machine Production 85
Shanghai Hitachi Household Appliances Company Opens Office in
New Delhi 85
Bharat Petroleum to Diversify 85
Merloni TermoSanitari to Focus on India’s Water Heater Market 86
Midea Electric to Enter into Joint Venture with Carrier Asia 86
Merloni to Produce Parts for Ardo Washing Machines 86
Midea Electric to Acquire Subsidiaries Of Welling Holding 86
Matsushita to Offer Household Appliances in German Market 86
Daewoo to Invest in Polish Market 87
Whirlpool Enters into a Joint Venture with Hisense 87
Whirlpool Corporation to Invest in WIL 87
Horizont-Midea Group Joint Venture to Produce Microwave Ovens 87
Citronix to Sign Agreement with ZTE to Form Joint Company 87
The Elica Group Acquires Gutmann 88
Indesit Company Acquires Outstanding Stake in GDA from GE 88
Midea to Acquire Remaining Interest in Hefei Rongshida
Laundering Equipment Manufacturing 88
The Riverside Company Takes Over Eemax 88
Sanyo Electric Takes Over Interest in Dalian Bingshan Group 89
Daikin Takes Over Rotex Group Companies 89
Qingdao Haier Company to Acquire Interest in Haier Electronics
from Deutsche Bank 89
The Southern Fund Takes Over Stake in Desmon 89
Mac-Gray Takes Over Automatic 89
Midea Electric Acquires Interest in Wuxi Little Swan Company
from Wuxi Guolian Development (Group) Company 90
AP Wagner Takes Over Assets of Jacoby 90
BSH Bosch and Siemens Hausgeraete Takes Over Willem van Rijn
Huishoud-elektro 90
Gome Acquires BF Electric 90
Reliance Retail to Set Up Home Appliance Stores 91
Toshiba Acquires TCL 91
Fujitsu General Central Air-conditioner Establishes New Facility 91
BSH Home Appliance Manufactures New Range of Products 91
Whirlpool and Suning Appliance Enter into Strategic Partnership 91
A.O. Smith Signs Merger Agreement with Smith Investment 92
Godrej to Consolidate the Business 92
Matsushita Electric to Merge with Matsushita Battery 92
Haier Air Conditioner Establishes New Facility 92
Haier Refrigerator Enters into Partnership with C Channel 93
BSH Bosch Inaugurates St. Petersburg Factory 93
Daikin Establishes Daikin Airconditioning Netherlands B.V 93
LG and LG-Shaker Commence Construction of Air Conditioner
Facility 93
Bosch Acquires Energy-Efficient Equipment Maker, FHP
Manufacturing 94
Whirlpool Divests Hoover Floor-Care Business 94
Taiwanese Tatung Inaugurates Home Appliances Factory in Vietnam 94
Gregg Appliances Acquires Builder Appliance Supply 95
Enodis Acquires Fabristeel 95
Nilfisk Takes Over Viper Group 95
Whirlpool Divests Maytag Facilities 95
Gorizont and Midea Group to Enter into a Joint Venture 96
Darty to Establish Stores in Turkey 96
Whirlpool to Restructure Production Facilities 96
SANYO Electric and Haier to Liquidate SANYO Haier 96
Salton Signs Merger Agreement with Applica 97
Group Welkin Introduces Maple Brand Kitchen Appliances 97
Samsung India Establishes Production Facility in Chennai 97
Applica Merges with Harbinger Capital Partners 98
Konka Enhances Production Capacity 98
9. FOCUS ON SELECT GLOBAL PLAYERS 99
AB Electrolux (Sweden) 99
Applica, Inc. (USA) 99
Applica Consumer Products, Inc. (USA) 99
BSH Bosch-Siemens Hausgerate GmbH (Germany) 100
GE Consumer & Industrial (USA) 100
Groupe SEB (France) 100
Haier Group (China) 101
Hamilton Beach Brands, Inc. (USA) 101
Hitachi Ltd (Japan) 101
Indesit Company SpA (Italy) 102
LG Electronics Inc (Korea) 102
Matsushita Electric Industrial Co., Ltd. (Japan) 102
Miele & CIE, KG (Germany) 103
Mitsubishi Electric Corporation (Japan) 103
Royal Philips Electronics NV (The Netherlands) 104
Samsung Electronics Co Ltd (Korea) 104
Sanyo Electric Co Ltd (Japan) 104
Sunbeam Products, Inc. (USA) 105
Whirlpool Corporation (USA) 105
Maytag Corporation (USA) 105
Hoover (USA) - A Division of Maytag 106
10. GLOBAL MARKET PERSPECTIVE 107
Table 4: World Recent Past, Current & Future Analysis for
Major Electric Household Appliances by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America, and Middle East/Africa Independently Analyzed by
Annual Sales in Thousand Units for the Years 2007 through 2015
(includes corresponding Graph/Chart) 107
Table 5: World Historic Review for Major Electric Household
Appliances by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America, and Middle
East/Africa Independently Analyzed by Annual Sales in Thousand
Units for the Years 2000 through 2006 (includes corresponding
Graph/Chart) 108
Table 6: World 11-Year Perspective for Major Electric
Household Appliances by Geographic Region - Percentage
Breakdown of Unit Sales for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America, and Middle
East/Africa for the Years 2005, 2010 and 2015 (includes
corresponding Graph/Chart) 109
Major Electric Household Appliances Market by Product Segment 110
Table 7: World Recent Past, Current & Future Analysis for
Compactors by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America, and Middle
East/Africa Independently Analyzed by Annual Sales in Thousand
Units for the Years 2007 through 2015 (includes corresponding
Graph/Chart) 110
Table 8: World Historic Review for Compactors by Geographic
Region - US, Canada, Japan, Europe, Asia- Pacific (excluding
Japan), Latin America, and Middle East/ Africa Independently
Analyzed by Annual Sales in Thousand Units for the Years 2000
through 2006 (includes corresponding Graph/Chart) 111
Table 9: World 11-Year Perspective for Compactors by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East/Africa and Latin America for the Years 2005, 2010 and
2015 (includes corresponding Graph/Chart) 112
Table 10: World Recent Past, Current & Future Analysis for
Dishwashers by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America, and Middle
East/Africa Independently Analyzed by Annual Sales in Thousand
Units for the Years 2007 through 2015 (includes corresponding
Graph/Chart) 113
Table 11: World Historic Review for Dishwashers by Geographic
Region - US, Canada, Japan, Europe, Asia- Pacific (excluding
Japan), Latin America, and Middle East/Africa Independently
Analyzed by Annual Sales in Thousand Units for the Years 2000
through 2006 (includes corresponding Graph/Chart) 114
Table 12: World 11-Year Perspective for Dishwashers by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America, and Middle East/Africa for the Years 2005, 2010 and
2015 (includes corresponding Graph/Chart) 115
Table 13: World Recent Past, Current & Future Analysis for
Disposers by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America, and Middle
East/Africa Independently Analyzed by Annual Sales in Thousand
Units for the Years 2007 through 2015 (includes corresponding
Graph/Chart) 116
Table 14: World Historic Review for Disposers by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America, and Middle East/Africa Independently
Analyzed by Annual Sales in Thousand Units for the Years 2000
through 2006 (includes corresponding Graph/Chart) 117
Table 15: World 11-Year Perspective for Disposers by
Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America, and Middle East/Africa for the Years 2005, 2010
and 2015 (includes corresponding Graph/Chart) 118
Table 16: World Recent Past, Current & Future Analysis for
Dryers by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America, and Middle
East/Africa Independently Analyzed by Annual Sales in Thousand
Units for the Years 2007 through 2015 (includes corresponding
Graph/Chart) 119
Table 17: World Historic Review for Dryers by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America, and Middle East/Africa Independently
Analyzed by Annual Sales in Thousand Units for the Years 2000
through 2006 (includes corresponding Graph/Chart) 120
Table 18: World 11-Year Perspective for Dryers by Geographic
Region - Percentage Breakdown of Unit Sales for US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America,
and Middle East/Africa for the Years 2005, 2010 and 2015
(includes corresponding Graph/Chart) 121
Table 19: World Recent Past, Current & Future Analysis for
Freezers by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America, and Middle
East/Africa Independently Analyzed by Annual Sales in Thousand
Units for the Years 2007 through 2015 (includes corresponding
Graph/Chart) 122
Table 20: World Historic Review for Freezers by Geographic
Region - US, Canada, Japan, Europe, Asia- Pacific (excluding
Japan), Latin America, and Middle East/ Africa Independently
Analyzed by Annual Sales in Thousand Units for the Years 2000
through 2006 (includes corresponding Graph/Chart) 123
Table 21: World 11-Year Perspective for Freezers by Geographic
Region - Percentage Breakdown of Unit Sales for US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America,
and Middle East/Africa for the Years 2005, 2010 and 2015
(includes corresponding Graph/Chart) 124
Table 22: World Recent Past, Current & Future Analysis for
Microwave Ovens by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America, and
Middle East/Africa Independently Analyzed by Annual Sales in
Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 125
Table 23: World Historic Review for Microwave Ovens by
Geographic Region - US, Canada, Japan, Europe, Asia- Pacific
(excluding Japan), Latin America, and Middle East/ Africa
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 126
Table 24: World 11-Year Perspective for Microwave Ovens by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America, and Middle East/Africa for the Years 2005, 2010 and
2015 (includes corresponding Graph/Chart) 127
Table 25: World Recent Past, Current & Future Analysis for
Range Hoods by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America, and Middle
East/Africa Independently Analyzed by Annual Sales in Thousand
Units for the Years 2007 through 2015 (includes corresponding
Graph/Chart) 128
Table 26: World Historic Review for Range Hoods by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America, and Middle East/Africa Independently
Analyzed by Annual Sales in Thousand Units for the Years 2000
through 2006 (includes corresponding Graph/Chart) 129
Table 27: World 11-Year Perspective for Range Hoods by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America, and Middle East/Africa for the Years 2005, 2010 and
2015 (includes corresponding Graph/Chart) 130
Table 28: World Recent Past, Current & Future Analysis for
Electric Ranges by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America, and
Middle East/Africa Independently Analyzed by Annual Sales in
Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 131
Table 29: World Historic Review for Electric Ranges by
Geographic Region - US, Canada, Japan, Europe, Asia- Pacific
(excluding Japan), Latin America, and Middle East/ Africa
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 132
Table 30: World 11-Year Perspective for Electric Ranges by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America, and Middle East/Africa for the Years 2005, 2010 and
2015 (includes corresponding Graph/Chart) 133
Table 31: World Recent Past, Current & Future Analysis for
Refrigerators by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America, and
Middle East/Africa Independently Analyzed by Annual Sales in
Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 134
Table 32: World Historic Review for Refrigerators by
Geographic Region - US, Canada, Japan, Europe, Asia- Pacific
(excluding Japan), Latin America, and Middle East/ Africa
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 135
Table 33: World 11-Year Perspective for Refrigerators by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America, and Middle East/Africa for the Years 2005, 2010 and
2015 (includes corresponding Graph/Chart) 136
Table 34: World Recent Past, Current & Future Analysis for
Vacuum Cleaners by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America, and
Middle East/Africa Independently Analyzed by Annual Sales in
Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 137
Table 35: World Historic Review for Vacuum Cleaners by
Geographic Region - US, Canada, Japan, Europe, Asia- Pacific
(excluding Japan), Latin America, and Middle East/ Africa
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 138
Table 36: World 11-Year Perspective for Vacuum Cleaners by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America, and Middle East/Africa for the Years 2005, 2010 and
2015 (includes corresponding Graph/Chart) 139
Table 37: World Recent Past, Current & Future Analysis for
Washing Machines by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America, and
Middle East/Africa Independently Analyzed by Annual Sales in
Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 140
Table 38: World Historic Review for Washing Machines by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America, and Middle East/Africa
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 141
Table 39: World 11-Year Perspective for Washing Machines by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America, and Middle East/Africa for the Years 2005, 2010 and
2015 (includes corresponding Graph/Chart) 142
Table 40: World Recent Past, Current & Future Analysis for
Water Heaters (Electric) by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America,
and Middle East/Africa Independently Analyzed by Annual Sales
in Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 143
Table 41: World Historic Review for Water Heaters (Electric)
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America, and Middle East/ Africa
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 144
Table 42: World 11-Year Perspective for Water Heaters
(Electric) by Geographic Region - Percentage Breakdown of Unit
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), M Latin America, and Middle East/Africa for the Years
2005, 2010 and 2015 (includes corresponding Graph/Chart) 145
Table 43: World Recent Past, Current & Future Analysis for
Room ACs by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America, and Middle
East/Africa Independently Analyzed by Annual Sales in Thousand
Units for the Years 2007 through 2015 (includes corresponding
Graph/Chart) 146
Table 44: World Historic Review for Room ACs by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America, and Middle East/Africa Independently
Analyzed by Annual Sales in Thousand Units for the Years 2000
through 2006 (includes corresponding Graph/Chart) 147
Table 45: World 11-Year Perspective for Room ACs by Geographic
Region - Percentage Breakdown of Unit Sales for US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America,
and Middle East/Africa for the Years 2005, 2010 and 2015
(includes corresponding Graph/Chart) 148
Table 46: World Recent Past, Current & Future Analysis for
Other Major Electric Household Appliances by Geographic Region-
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America, and Middle East/Africa Independently Analyzed
by Annual Sales in Thousand Units for the Years 2007 through
2015 (includes corresponding Graph/Chart) 149
Table 47: World Historic Review for Other Major Electric
Household Appliances by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America, and
Middle East/Africa Independently Analyzed by Annual Sales in
Thousand Units for the Years 2000 through 2006 (includes
corresponding Graph/Chart) 150
Table 48: World 11-Year Perspective for Other Major Electric
Household Appliances by Geographic Region - Percentage
Breakdown of Unit Sales for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan Latin America, and Middle
East/Africa for the Years 2005, 2010 and 2015 (includes
corresponding Graph/Chart) 151
Small Electric Household Appliances Market by Product Segment 152
Table 49: World Recent Past, Current & Future Analysis for
Small Electric Household Appliances by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America, and Middle East/Africa Independently Analyzed by
Annual Sales in Thousand Units for the Years 2007 through 2015
(includes corresponding Graph/Chart) 152
Table 50: World Historic Review for Small Electric Household
Appliances by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America, and Middle
East/Africa Independently Analyzed by Annual Sales in Thousand
Units for the Years 2000 through 2006 (includes corresponding
Graph/Chart) 153
Table 51: World 11-Year Perspective for Small Electric
Household Appliances by Geographic Region - Percentage
Breakdown of Unit Sales for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America, and Middle
East/Africa for the Years 2005, 2010 and 2015 (includes
corresponding Graph/Chart) 154
Table 52: World Recent Past, Current & Future Analysis for
Blenders by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America, and Middle
East/Africa Independently Analyzed by Annual Sales in Thousand
Units for the Years 2007 through 2015 (includes corresponding
Graph/Chart) 155
Table 53: World Historic Review for Blenders by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America, and Middle East/Africa Independently
Analyzed by Annual Sales in Thousand Units for the Years 2000
through 2006 (includes corresponding Graph/Chart) 156
Table 54: World 11-Year Perspective for Blenders by Geographic
Region - Percentage Breakdown of Unit Sales for US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America,
and Middle East/Africa for the Years 2005, 2010 and 2015
(includes corresponding Graph/Chart) 157
Table 55: World Recent Past, Current & Future Analysis for
Bread Makers by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America, and Middle
East/Africa Independently Analyzed by Annual Sales in Thousand
Units for the Years 2007 through 2015 (includes corresponding
Graph/Chart) 158
Table 56: World Historic Review for Bread Makers by Geographic
Region - US, Canada, Japan, Europe, Asia- Pacific (excluding
Japan), Latin America, and Middle East/ Africa Independently
Analyzed by Annual Sales in Thousand Units for the Years 2000
through 2006 (includes corresponding Graph/Chart) 159
Table 57: World 11-Year Perspective for Bread Makers by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America, and Middle East/Africa for the Years 2005, 2010 and
2015 (includes corresponding Graph/Chart) 160
Table 58: World Recent Past, Current & Future Analysis for
Broilers by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America, and Middle
East/Africa Independently Analyzed by Annual Sales in Thousand
Units for the Years 2007 through 2015 (includes corresponding
Graph/Chart) 161
Table 59: World Historic Review for Broilers by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America, and Middle East/Africa Independently
Analyzed by Annual Sales in Thousand Units for the Years 2000
through 2006 (includes corresponding Graph/Chart) 162
Table 60: World 11-Year Perspective for Broilers by Geographic
Region - Percentage Breakdown of Unit Sales for US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America,
and Middle East/Africa for the Years 2005, 2010 and 2015
(includes corresponding Graph/Chart) 163
Table 61: World Recent Past, Current & Future Analysis for Can
Openers (Electric) by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America, and
Middle East/Africa Independently Analyzed by Annual Sales in
Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 164
Table 62: World Historic Review for Can Openers (Electric) by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America, and Middle East/ Africa
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 165
Table 63: World 11-Year Perspective for Can Openers (Electric)
by Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America, and Middle East/Africa for the Years 2005, 2010
and 2015 (includes corresponding Graph/Chart) 166
Table 64: World Recent Past, Current & Future Analysis for
Coffee Makers by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America, and
Middle East/Africa Independently Analyzed by Annual Sales in
Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 167
Table 65: World Historic Review for Coffee Makers by
Geographic Region - US, Canada, Japan, Europe, Asia- Pacific
(excluding Japan), Latin America, and Middle East/ Africa
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 168
Table 66: World 11-Year Perspective for Coffee Makers by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America, and Middle East/Africa for the Years 2005, 2010 and
2015 (includes corresponding Graph/Chart) 169
Table 67: World Recent Past, Current & Future Analysis for
Electric Knives by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan Latin America, and
Middle East/Africa Independently Analyzed by Annual Sales in
Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 170
Table 68: World Historic Review for Electric Knives by
Geographic Region - US, Canada, Japan, Europe, Asia- Pacific
(excluding Japan), Latin America, and Middle East/ Africa
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 171
Table 69: World 11-Year Perspective for Electric Knives by
Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan Latin
America, and Middle East/Africa for the Years 2005, 2010 and
2015 (includes corresponding Graph/Chart) 172
Table 70: World Recent Past, Current & Future Analysis for
Food Choppers by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America, and
Middle East/Africa Independently Analyzed by Annual Sales in
Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 173
Table 71: World Historic Review for Food Choppers by
Geographic Region - US, Canada, Japan, Europe, Asia- Pacific
(excluding Japan), Latin America, and Middle East/ Africa
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 174
Table 72: World 11-Year Perspective for Food Choppers by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America, and Middle East/Africa for the Years 2005, 2010 and
2015 (includes corresponding Graph/Chart) 175
Table 73: World Recent Past, Current & Future Analysis for
Food Processors by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America, and
Middle East/Africa Independently Analyzed by Annual Sales in
Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 176
Table 74: World Historic Review for Food Processors by
Geographic Region - US, Canada, Japan, Europe, Asia- Pacific
(excluding Japan), Latin America, and Middle East/ Africa and
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 177
Table 75: World 11-Year Perspective for Food Processors by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America, and Middle East/Africa for the Years 2005, 2010 and
2015 (includes corresponding Graph/Chart) 178
Table 76: World Recent Past, Current & Future Analysis for
Irons by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America, and Middle
East/Africa Independently Analyzed by Annual Sales in Thousand
Units for the Years 2007 through 2015 (includes corresponding
Graph/Chart) 179
Table 77: World Historic Review for Irons by Geographic Region-
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America, and Middle East/Africa Independently Analyzed
by Annual Sales in Thousand Units for the Years 2000 through
2006 (includes corresponding Graph/Chart) 180
Table 78: World 11-Year Perspective for Irons by Geographic
Region - Percentage Breakdown of Unit Sales for US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America,
and Middle East/Africa for the Years 2005, 2010 and 2015
(includes corresponding Graph/Chart) 181
Table 79: World Recent Past, Current & Future Analysis for
Mixers by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan Latin America, and Middle
East/Africa Independently Analyzed by Annual Sales in Thousand
Units for the Years 2007 through 2015 (includes corresponding
Graph/Chart) 182
Table 80: World Historic Review for Mixers by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America, and Middle East/Africa Independently
Analyzed by Annual Sales in Thousand Units for the Years 2000
through 2006 (includes corresponding Graph/Chart) 183
Table 81: World 11-Year Perspective for Mixers by Geographic
Region - Percentage Breakdown of Unit Sales for US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan Latin America,
and Middle East/Africa for the Years 2005, 2010 and 2015
(includes corresponding Graph/Chart) 184
Table 82: World Recent Past, Current & Future Analysis for
Toaster Ovens by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America, and
Middle East/Africa Independently Analyzed by Annual Sales in
Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 185
Table 83: World Historic Review for Toaster Ovens by
Geographic Region - US, Canada, Japan, Europe, Asia- Pacific
(excluding Japan), Latin America, and Middle East/ Africa
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 186
Table 84: World 11-Year Perspective for Toaster Ovens by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America, and Middle East/Africa for the Years 2005, 2010 and
2015 (includes corresponding Graph/Chart) 187
Table 85: World Recent Past, Current & Future Analysis for
Toasters by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America, and Middle
East/Africa Independently Analyzed by Annual Sales in
Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 188
Table 86: World Historic Review for Toasters by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America, and Middle East/Africa Independently
Analyzed by Annual Sales in Thousand Units for the Years 2000
through 2006 (includes corresponding Graph/Chart) 189
Table 87: World 11-Year Perspective for Toasters by
Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America, and Middle East/Africa for the Years 2005,
2010 and 2015 (includes corresponding Graph/Chart) 190
Table 88: World Recent Past, Current & Future Analysis for
Waffle Irons by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America, and Middle
East/Africa Independently Analyzed by Annual Sales in Thousand
Units for the Years 2007 through 2015 (includes corresponding
Graph/Chart) 191
Table 89: World Historic Review for Waffle Irons by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America, and Middle East/Africa
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 192
Table 90: World 11-Year Perspective for Waffle Irons by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America, and Middle East/Africa for the Years 2005, 2010 and
2015 (includes corresponding Graph/Chart) 193
Table 91: World Recent Past, Current & Future Analysis for
Miscellaneous Small Electric Household Appliances by
Geographic Region - US, Canada, Japan, Europe, Asia- Pacific
(excluding Japan), Latin America, and Middle East/ Africa
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2007 through 2015 (includes corresponding
Graph/Chart) 194
Table 92: World Historic Review for Miscellaneous Small
Electric Household Appliances by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America, and Middle East/Africa Independently Analyzed by
Annual Sales in Thousand Units for the Years 2000 through
2006 (includes corresponding Graph/Chart) 195
Table 93: World 11-Year Perspective for Miscellaneous Small
Electric Household Appliances by Geographic Region -
Percentage Breakdown of Unit Sales for US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America, and
Middle East/Africa for the Years 2005, 2010 and 2015 (includes
corresponding Graph/Chart) 196
11. THE UNITED STATES 197
A.Market Analysis 197
Market Overview 197
Current Market Scenario 197
Recession Trends in the Electric Household Appliances Industry 197
Hectic Import-Export Activity in the Vacuum Cleaners Market
in 2009 197
Household Appliance Industry Experiences Growth in Sales 197
Household Appliances Market Witnesses Slump in Sales 198
Slowdown in Housing Sector Impacting Prospects for
Household Appliances Market 198
Remodeling Projects Offer Respite to the Declining
Household Appliances Market 199
Emergence of Household Appliances Confirming Energy-Saving
Standards 199
Stainless Steel Industry Capitalizing On Energy Saving Trend 199
Shift Towards Replacement of Steel with other Lesser Cost
Materials 199
Freezers Gain Popularity Due to Soaring Food Prices 200
Sales Decline in Household Appliances Results in Energy
Efficient Options 200
General Market and Product Trends 200
US Appliance Market - Large and Homogeneous 200
Appliance Market - Stricken by Government Regulations 201
Central Air Conditioner Goes Dearer Yet Beneficial 201
Increasing Market for Small Kitchen Appliances 201
Demand for Energy Star Products on the Rise 201
Slowdown in New Housing Starts Affects Market 202
Innovations Bailout Sinking Industry 202
Market Witness Shift in Production Operations 203
Saturated Market Leaves Minimal Scope for Growth 203
2008-2009: Industry Passes Through Critical Phase 203
Replacement Demand - Contributes a Major Part to Overall Sales 204
Competitive Scenario 204
Entry Barriers 204
Product Segment Analysis 204
Major Appliance Segments 204
Dishwashers 204
Table 94: Leading Players in the US Market for
Dishwashers (2008): Percentage Breakdown of Unit
Shipments for Whirlpool, General Electric, Electrolux
(Frigidaire), Maytag, BSH and Others (includes
corresponding Graph/Chart) 205
Table 95: US Exports of Dishwashing Machines in 2008:
Percentage Breakdown of Value Share by Country for
Canada, Mexico, Venezuela, Colombia, Japan, Costa Rica,
Netherlands, Ecuador, Saudi Arabia and Others (includes
corresponding Graph/Chart) 205
Table 96: US Imports of Dishwashing Machines in 2008:
Percentage Share Breakdown of Import Value by Country -
New Zealand, Germany, South Korea, Sweden, China, Canada,
Italy, and Others (includes corresponding Graph/Chart) 205
Freezers 206
Table 97: Leading Players in the US Market for Chest and
Upright Freezers (2008 & 2009): Percentage Breakdown of
Unit Shipments for Electrolux (Frigidaire), W.C. Wood,
Haier, and Sanyo (includes corresponding Graph/Chart) 206
Dryers 207
Table 98: Leading Players in the US Market for Dryers
(Electric) (2008-2009): Percentage Breakdown of Unit
Shipments for Whirlpool, General Electric, Electrolux,
and Others (includes corresponding Graph/Chart) 207
Refrigerators 208
Table 99: Leading Players in the US Market for
Refrigerators (2008 & 2009): Percentage Breakdown of Unit
Shipments for Whirlpool, General Electric, Electrolux
(Frigidaire), Haier, W.C. Wood, and Others (includes
corresponding Graph/Chart) 208
Table 100: Leading Players in the US Market for
Refrigerators (Standard)(2008): Percentage Breakdown of
Unit Shipments for General Electric, Electrolux
(Frigidaire), Whirlpool, Maytag, Haier, W.C. Wood, and
Others (includes corresponding Graph/Chart) 208
Table 101: The US Refrigerator Market (2008): Percentage
Share Breakdown of Unit Sales of Different Models-
Freezer on Top, Side by Side, Freezer on Bottom-French
Door, Compact, Freezer on Bottom (includes corresponding
Graph/Chart) 209
Table 102: US Exports of Refrigerators in 2008:
Percentage Breakdown of Value Share by Country for
Canada, Mexico, UAE, Saudi Arabia, Dominican Republic,
Greece, Venezuela, China, Panama, Kuwait, and Others
(includes corresponding Graph/Chart) 209
Table 103: US Imports of Refrigerators in 2008:
Percentage Breakdown of Value Share by Country for
Mexico, South Korea, Slovenia, Japan, Canada, Turkey,
Germany, Costa Rica, Thailand, and Others (includes
corresponding Graph/Chart) 209
Water Heaters 210
US Water Heater Market - A Changing Trend 210
Major Players - Water Heaters 210
Table 104: Leading Players in the US Market for Water
Heaters (2008): Percentage Breakdown of Unit Shipments
for A.O. Smith, Rheem, Bradford White, Lochinvar, and
Others (includes corresponding Graph/Chart) 210
Vacuum Cleaners 210
Life Expectancy of Vacuums 210
Leading Players 211
Table 105: Leading Players in the US Market for Vacuum
Cleaners (2009): Percentage Breakdown of Unit Shipments
for Bissell, Electrolux (Eureka), Royal (Dirt Devil),
Hoover, Dyson, Oreck, Panasonic (incl. Kenmore) and
Others (includes corresponding Graph/Chart) 211
Table 106: Leading Players in the US Market for Vacuum
Cleaners (Hand-Held) (2008-2009): Percentage Breakdown
of Unit Shipments for Black and Decker, TTI Floor Care
North America, EuroPro, Eureka, and Others (includes
corresponding Graph/Chart) 211
Table 107: Leading Players in the US Market for Vacuum
Cleaners (Upright) (2008): Percentage Breakdown of
Revenues for Dyson, Bissel, Hoover, Eureka, Dirt Devil,
Kirby, Oreck, Kenmore, and Euro-Pro (includes
corresponding Graph/Chart) 212
Table 108: The US Vacuum Cleaners Market (2009):
Percentage Share Breakdown of Sales by Segments -
Upright Vacuums, Deep Carpet Cleaners, Stick Vacuums,
Canister Vacuums, Hand Vacuums, Workshop Vacuums, and
Non-Electric-Carpet Sweeps (includes corresponding
Graph/Chart) 212
Table 109: The US Vacuum Cleaners Market (2009):
Percentage Share Breakdown of Sales by Segments - Bare
Floor, Hand-Held, Robotic, and Others (includes
corresponding Graph/Chart) 212
Table 110: The US Vacuum Cleaners Market (2009):
Percentage Share Breakdown of Sales by Type- Bagless and
Use Bags 213
Small Appliance Segments 213
Coffeemakers 213
Table 111: Leading Players in the US Market for Coffee
Makers (2009): Percentage Breakdown of Unit Shipments for
Jarden Corp., Applica (Windmere/Black and Decker),
Hamilton Beach Cuisinart, Krups, Braun, Bunn, Russell
Hobbs, Inc, , West Bend and Others (includes
corresponding Graph/Chart) 213
Table 112: US Market for Coffeemakers (2009): Percentage
Breakdown of Volume Sales by Distribution Channel
(includes corresponding Graph/Chart) 214
Table 113: US Exports of Electrothermic Coffee or Tea
Makers in 2008: Percentage Breakdown of Value Share by
Country for Canada, China, UK, Germany, Japan, Hong Kong,
Australia, Italy, UAE, and Others (includes
corresponding Graph/Chart) 214
Table 114: US Imports of Electrothermic Coffee or Tea
Makers in 2008: Percentage Breakdown of Value Share by
Country for China, Italy, Switzerland, Mexico, India,
Hong Kong, Czech Republic, Portugal, South Korea,
Germany, and Others (includes corresponding Graph/Chart) 215
Food Processors 215
Table 115: Leading Players in the US Market for Food
Processors (2007): Percentage Breakdown of Unit Shipments
for Cuisinart, Applica (Windmere/Black and Decker),
Hamilton Beach Brands Inc, KitchenAid, Oster/Sunbeam, and
Others (includes corresponding Graph/Chart) 215
Table 116: US Market for Food Processors (2008):
Percentage Breakdown of Volume Sales by Distribution
Channel (includes corresponding Graph/Chart) 215
Table 117: US Market for Blenders (2008): Percentage
Breakdown of Volume Sales by Distribution Channel
(includes corresponding Graph/Chart) 216
Electric Irons 216
Consumer Profile 216
By Consumer Group 216
Table 118: US Market for Electric Iron: Percentage
Breakdown by Consumer Group (includes corresponding
Graph/Chart) 216
By Age Group 216
Table 119: US Market for Electric Iron: Percentage
Breakdown by Age Group (includes corresponding
Graph/Chart) 216
By Gender 217
Table 120: US Market for Electric Irons: Percentage
Breakdown by Gender 217
Battle for Market Share Continues 217
Preferences in Product Features 217
Producers Offer Innovative Products to Capture Market 217
Distribution 218
Table 121: US Market for Electric Irons (2008):
Percentage Breakdown of Volume Sales by Distribution
Channel (includes corresponding Graph/Chart) 218
Outlook for Smart Appliances 218
Table 122: Projections for Smart Appliances in the US
Market (2015): Percentage Breakdown of Sales by Category -
Clothes Washer, Refrigerator, Clothes Dryer, Dishwasher,
Freezer, and others (includes corresponding Graph/Chart) 218
Imports and Exports Statistics 219
Table 123: US Exports of Household Appliances in 2008:
Percentage Breakdown of Value Share by Country for Canada,
Mexico, Germany, Venezuela, UK, Netherlands, Philippines,
Japan and Others (includes corresponding Graph/Chart) 219
Table 124: US Imports of Household Appliances in 2008:
Percentage Breakdown of Value Share by Country for China,
Mexico, Korea, Canada, Germany, Malaysia, Italy, Sweden,
Japan and Others (includes corresponding Graph/Chart) 219
Table 125: US Exports of Microwave Ovens in 2007:
Percentage Breakdown of Value Share by Country for Canada,
Mexico, Venezuela, China, Jamaica, Honduras, Trinidad and
Tobago, Dominican Republic, Costa Rica, Colombia and Others
(includes corresponding Graph/Chart) 220
Table 126: US Imports of Microwave Ovens in 2007:
Percentage Breakdown of Value Share by Country for China,
Malaysia, South Korea, Thailand, Sweden, Japan, and Others
(includes corresponding Graph/Chart) 220
Table 127: US Exports of Washing Machines in 2007:
Percentage Breakdown of Value Share by Country for Canada,
Mexico, Venezuela, Colombia, Australia, Saudi Arabia,
Ecuador, Taiwan, Guatemala, and Others (includes
corresponding Graph/Chart) 220
Table 128: US Imports of Washing Machines in 2007:
Percentage Breakdown of Value Share by Country for Germany,
South Korea, Mexico, China, Italy, Sweden, New Zealand,
Czech Republic, Belgium, Spain, and Others (includes
corresponding Graph/Chart) 221
Table 129: US Exports of Grinders, Mixers and Juice
Extractors in 2007: Percentage Breakdown of Value Share by
Country for Canada, Belgium, Taiwan, UK, Australia, Japan,
Mexico, Hong Kong, Germany, Peru and Others (includes
corresponding Graph/Chart) 221
Table 130: US Imports of Grinders, Mixers and Juice
Extractors in 2007: Percentage Breakdown of Value Share by
Country for China, Mexico, Spain, Hong Kong, South Korea,
Italy, Taiwan, Slovenia, and Others (includes corresponding
Graph/Chart) 222
US Market Statistics: A Historic Perspective 222
Major Electric Household Appliances 222
Table 131: Leading Players in the US Market for Major
Electric Household Appliances (2003-2005): Percentage
Breakdown of Volume Sales for Whirlpool, GE Consumer
Products, Maytag, Electrolux, and Others (includes
corresponding Graph/Chart) 222
Major Appliance Segments 223
Compactors 223
Table 132: Leading Players in the US Market for Compactors
(2003-2005): Percentage Breakdown of Volume Sales for
Whirlpool and Others 223
Microwave Ovens 223
Table 133: Leading Players in the US Market for Microwave
Ovens (2003-2005): Percentage Breakdown of Volume Sales
for Samsung, Sharp, LG Electronics, Matsushita, Whirlpool,
Sanyo- Fisher, Daewoo, Maytag, and Others (includes
corresponding Graph/Chart) 223
Washers 224
Table 134: Leading Players in the US Market for Washers
(2003-2005): Percentage Breakdown of Volume Sales for
Whirlpool, Maytag, GE Consumer Products, Electrolux, and
Others (includes corresponding Graph/Chart) 224
Electric Ranges 225
Table 135: Leading Players in the US Market for Electric
Ranges (2003-2005): Percentage Breakdown of Volume Sales
for GE Consumer Products, Whirlpool, Electrolux, Maytag,
and Others (includes corresponding Graph/Chart) 225
Small Electric Household Appliances 226
Table 136: Leading Players in the US Market for Small
Electric Household Appliances (2003-2005): Percentage
Breakdown of Volume Sales for Hamilton Beach Proctor-Silex,
Applica Consumer Products, Sunbeam Products, Salton/Maxim
Housewares, Whirlpool, Braun, and Others (includes
corresponding Graph/Chart) 226
Small Appliance Segments 227
Blenders 227
Table 137: Leading Players in the US Market for Blenders
(2003-2005): Percentage Breakdown of Volume Sales for
Hamilton Beach/Proctor-Silex, Sunbeam Products,
Salton/Maxim Housewares, Braun, Waring, and Others
(includes corresponding Graph/Chart) 227
Toasters 228
Table 138: Leading Players in the US Market for Toasters
(2003-2005): Percentage Breakdown of Volume Sales for
Hamilton Beach/Proctor-Silex, Salton/Maxim, Applica
Consumer Products, Sunbeam Products, Holmes, and Others
(includes corresponding Graph/Chart) 228
Table 139: US Market for Toasters (2008): Percentage
Breakdown of Volume Sales by Distribution Channel
(includes corresponding Graph/Chart) 228
Mixers 229
Table 140: Leading Players in the US Market for Mixers
(Hand & Stand) (2003-2005): Percentage Breakdown of Volume
Sales for Hamilton Beach/ Proctor-Silex, Whirlpool,
Applica Consumer Products, Sunbeam Products,
Salton/Maxim, Holmes, and Others (includes corresponding
Graph/Chart) 229
Bread Makers 230
Table 141: Leading Players in the US Market for Bread
Makers (2003-2005): Percentage Breakdown of Volume Sales
for Sunbeam Products, Salton/Maxim Housewares, Regal Ware,
Matsushita, and Others (includes corresponding
Graph/Chart) 230
Can Openers (Electric) 231
Table 142: Leading Players in the US Market for Electric
Can Openers (2003-2005): Percentage Breakdown of Volume
Sales for Hamilton Beach/Proctor-Silex, Applica Consumer
Products, Holmes, Presto, Salton/Maxim Housewares, Sunbeam
Products, and Others (includes corresponding Graph/Chart) 231
Electric Knives 232
Table 143: Leading Players in the US Market for Electric
Knives (2003-2005): Percentage Breakdown of Volume Sales
for Hamilton Beach/Proctor-Silex, Applica Consumer
Products, Salton/Maxim, Presto, Sunbeam Products, and
Others (includes corresponding Graph/Chart) 232
Electric Irons 233
Table 144: Leading Players in the US Market for Electric
Irons (2003-2005): Percentage Breakdown of Volume Sales
for Hamilton Beach/Proctor-Silex, Applica Consumer
Products, Sunbeam Products, Rowenta, and Others (includes
corresponding Graph/Chart) 233
Retailing in the US 233
Comparative Evaluation of America’s Top Six Retailers of
Major Appliances 234
Key Players 236
B.Market Analytics 238
Table 145: US Recent Past, Current & Future Analysis for
Major Electric Household Appliances by Product Segment -
Compactors, Dishwashers, Disposers, Dryers, Freezers,
Microwave Ovens, Range Hoods, Electric Ranges,
Refrigerators, Vacuum Cleaners, Washing Machines, Water
Heaters (Electric), Room ACs and Other Major Electric
Household Appliances Independently Analyzed by Annual Sales
in Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 238
Table 146: US Historic Review for Major Electric Household
Appliances by Product Segment - Compactors, Dishwashers,
Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
Machines, Water Heaters (Electric), Room ACs and Other Major
Electric Household Appliances Independently Analyzed by
Annual Sales in Thousand Units for the Years 2000 through
2006 (includes corresponding Graph/Chart) 239
Table 147: US 11-Year Perspective for Major Electric
Household Appliances by Product Segment - Percentage
Breakdown of Unit Sales for Compactors, Dishwashers,
Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
Machines, Water Heaters (Electric), Room Acs and Other Major
Electric Household Appliances for the Years 2005, 2010 and
2015 (includes corresponding Graph/Chart) 240
Table 148: US Recent Past, Current & Future Analysis for
Small Electric Household Appliances by Product Segment -
Blenders, Bread Makers, Broilers, Can Openers (Electric),
Coffee Makers, Electric Knives, Food Choppers, Food
Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle
Irons and Miscellaneous Small Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2007 through 2015 (includes corresponding
Graph/Chart) 241
Table 149: US Historic Review for Small Electric Household
Appliances by Product Segment - Blenders, Bread Makers,
Broilers, Can Openers (Electric), Coffee Makers, Electric
Knives, Food Choppers, Food Processors, Irons, Mixers,
Toaster Ovens, Toasters, Waffle Irons and Miscellaneous
Small Electric Household Appliances Independently Analyzed
by Annual Sales in Thousand Units for the Years 2000 through
2006 (includes corresponding Graph/Chart) 242
Table 150: US 11-Year Perspective for Small Electric
Household Appliances by Product Segment - Percentage
Breakdown of Unit Sales for Blenders, Bread Makers,
Broilers, Can Openers (Electric), Coffee Makers, Electric
Knives, Food Choppers, Food Processors, Irons, Mixers,
Toaster Ovens, Toasters, Waffle Irons and Miscellaneous
Small Electric Household Appliances for the Years 2005,
2010 and 2015 (includes corresponding Graph/Chart) 243
12. CANADA 244
A.Market Analysis 244
Market Overview 244
Current Market Scenario 244
Appliance Market Posts Strong Gains 244
Canadian Appliance Market in the Recent Past 244
Retailing 245
Shift in Traditional Customer Base 245
Role of Brand Recognition 245
Vacuum Cleaner Imports Scenario (2008-2009) 245
Import and Export Statistics 246
Table 151: Canadian Exports of Dishwashing Machines by
Country (2008): Percentage Share Breakdown of Export Value
by County for US, Mexico, Venezuela, Colombia, Ecuador,
China, Bermuda and Others (includes corresponding
Graph/Chart) 246
Table 152: Canadian Imports of Dishwashing Machines by
Country (2008): Percentage Breakdown of Value Share by
County for US, Germany, South Korea, China, New Zealand,
Sweden, Turkey, Spain, and Others (includes corresponding
Graph/Chart) 246
Table 153: Canadian Exports of Electrothemic Coffee or Tea
Makers by Country (2008): Percentage Share Breakdown of
Export Value by County for US, China, UK, Cuba, Hong Kong,
Costa Rica, Afghanistan, Mexico, Saudi Arabia, and Others
(includes corresponding Graph/Chart) 247
Table 154: Canadian Imports of Electrothemic Coffee or Tea
Makers by Country (2008): Percentage Breakdown of Value
Share by County for China, Italy, Switzerland, US, India,
Czech Republic, Germany, Mexico, UK, Taiwan, and Others
(includes corresponding Graph/Chart) 247
Table 155: Canadian Exports of Grinders, Mixers and Juice
Extractors by Country (20068: Percentage Share Breakdown
of Export Value by County for US, Panama, Cuba, Hong Kong,
Philippines, Italy, France, China, Venezuela, and Others
(includes corresponding Graph/Chart) 248
Table 156: Canadian Imports of Grinders, Mixers and Juice
Extractors by Country (2008): Percentage Breakdown of
Value Share by County for China, US, Mexico, Spain,
Switzerland, France, Hungary, Germany, Italy, Taiwan, and
Others (includes corresponding Graph/Chart) 248
Table 157: Canadian Exports of Refrigerators (Compression
Type) by Country (2008): Percentage Share Breakdown of
Export Value by County for US, China, Taiwan, Saudi
Arabia, UAE, Mexico, Bermuda, Kuwait, Venezuela, and
Others (includes corresponding Graph/Chart) 249
Table 158: Canadian Imports of Refrigerators (Compression
Type) by Country (2008): Percentage Breakdown of Value
Share by County for China, US, Mexico, Slovenia, Japan,
South Korea, Germany, Turkey, Re-Imports (Canada), and
Others (includes corresponding Graph/Chart) 249
Table 159: Canadian Exports of Microwave Ovens by Country
(2008): Percentage Share Breakdown of Export Value by
County for US, China, Panama, Bermuda, Germany, Venezuela,
and Others (includes corresponding Graph/Chart) 249
Table 160: Canadian Imports of Microwave Ovens by Country
(2008): Percentage Breakdown of Value Share by County for
China, South Korea, Malaysia, US, Thailand, Japan, Hong
Kong, and Others (includes corresponding Graph/Chart) 250
Table 161: Canadian Exports of Washing Machines by Country
(2008): Percentage Share Breakdown of Export Value by
County for US, Russia, Hong Kong, China, Bermuda,
Portugal, France, and Others (includes corresponding
Graph/Chart) 250
Table 162: Canadian Imports of Washing Machines by Country
(2008): Percentage Breakdown of Value Share by County for
US, Germany, South Korea, Mexico, China, Italy, Czech
Republic, Sweden, Thailand, Slovenia, and Others
(includes corresponding Graph/Chart) 250
Leading Players in the Appliance Market 251
Whirlpool Canada - A Key Player 251
B.Market Analytics 252
Table 163: Canadian Recent Past, Current & Future Analysis
for Major Electric Household Appliances by Product Segment -
Compactors, Dishwashers, Disposers, Dryers, Freezers,
Microwave Ovens, Range Hoods, Electric Ranges,
Refrigerators, Vacuum Cleaners, Washing Machines, Water
Heaters (Electric), Room ACs and Other Major Electric
Household Appliances Independently Analyzed by Annual Sales
in Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 252
Table 164: Canadian Historic Review for Major Electric
Household Appliances by Product Segment - Compactors,
Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
Range Hoods, Electric Ranges, Refrigerators, Vacuum
Cleaners, Washing Machines, Water Heaters (Electric), Room
ACs and Other Major Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 253
Table 165: Canadian 11-Year Perspective for Major Electric
Household Appliances by Product Segment - Percentage
Breakdown of Unit Sales for Compactors, Dishwashers,
Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
Machines, Water Heaters (Electric), Room ACs and Other Major
Electric Household Appliances for the Years 2005, 2010 and
2015 (includes corresponding Graph/Chart) 254
Table 166: Canadian Recent Past, Current & Future Analysis
for Small Electric Household Appliances by Product Segment -
Blenders, Bread Makers, Broilers, Can Openers (Electric),
Coffee Makers, Electric Knives, Food Choppers, Food
Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle
Irons and Miscellaneous Small Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2007 through 2015 (includes corresponding
Graph/Chart) 255
Table 167: Canadian Historic Review for Small Electric
Household Appliances by Product Segment - Blenders, Bread
Makers, Broilers, Can Openers (Electric), Coffee Makers,
Electric Knives, Food Choppers, Food Processors, Irons,
Mixers, Toaster Ovens, Toasters, Waffle Irons and
Miscellaneous Small Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 256
Table 168: Canadian 11-Year Perspective for Small Electric
Household Appliances by Product Segment - Percentage
Breakdown of Unit Sales for Blenders, Bread Makers,
Broilers, Can Openers (Electric), Coffee Makers, Electric
Knives, Food Choppers, Food Processors, Irons, Mixers,
Toaster Ovens, Toasters, Waffle Irons and Miscellaneous
Small Electric Household Appliances for the Years 2005, 2010
and 2015 (includes corresponding Graph/Chart) 257
13. JAPAN 258
A.Market Analysis 258
Market Overview 258
Current Market Scenario 258
Recessionary Trends 258
Impact of Recession on Electric Household Appliances
Industry in 2009 258
Rising Demand in Emerging Markets Increases White Goods Sales 258
Household Electric Appliances Shipments Display Marginal
Growth 259
Rise in Domestic Shipments of Household Appliances in 2008 259
Classification of the Japanese Electrical Industry 259
Market Profile 260
Demanding Consumers Income Drive Growth 260
Favorable Brand Image of Japanese Products 260
Design of Products According to Lifestyle 260
Convenience and Time Saving Gadgets 260
Economic Expansion Spurs Demand for Appliances 260
Regulatory Environment 260
Government Sets Recycling Regulations 260
Manufacturers Establish Recycling Facility 261
Product Segment Analysis 261
Major Electrical Home Appliances 261
Dishwashers 261
Growing Popularity of Dishwashers and Dryers 261
Refrigerators 262
Table 169: Leading Players in the Japanese Market for
Refrigerators (2008): Percentage Breakdown of Domestic
Shipments for Matsushita Electric, Sharp, Toshiba
Consumer Marketing, Hitachi Appliance, Mitsubishi
Electric and Others (includes corresponding Graph/Chart) 262
Table 170: Japanese Imports of Refrigerators (2008):
Percentage Share Breakdown of Import Value by Country -
Thailand, China, Korea, Indonesia, and Others (includes
corresponding Graph/Chart) 262
Washing Machines 262
Table 171: Leading Players in the Japanese Market for
Washing Machines (2008): Percentage Breakdown of Domestic
Shipments for Hitachi, Toshiba Consumer Marketing,
Matsushita Electric Industrial, Hitachi Appliance, Sharp,
Sanyo Electric, and Others (includes corresponding
Graph/Chart) 263
Table 172: Japanese Imports of Washing Machines (2008):
Percentage Share Breakdown of Import Value by Country -
China, Thailand, Korea, Philippines, and Others (includes
corresponding Graph/Chart) 263
Statistics of the Japanese Market: A Historic Perspective 264
Major Electrical Home Appliances 264
Freezers 264
Table 173: Leading Players in the Japanese Market for
Freezers (2003-2005): Percentage Breakdown by Value Sales
for Mitsubishi Electric, Hitachi, Toshiba, Daikin
Industries, and Others (includes corresponding
Graph/Chart) 264
Microwave Ovens 265
Table 174: Leading Players in the Japanese Market for
Microwave Ovens (2003-2005): Percentage Breakdown of
Volume Sales for Matsushita Electric Industrial, Sharp,
Mitsubishi Electric, Toshiba, Hitachi and Others
(includes corresponding Graph/Chart) 265
Table 175: Japanese Imports of Microwave Ovens (2006):
Percentage Share Breakdown of Import Value by Country -
China, Thailand, Korea, Hong Kong, and Others (includes
corresponding Graph/Chart) 265
Refrigerators 266
Table 176: Leading Players in the Japanese Market for
Refrigerators (140 liters & Below) (2003-2005):
Percentage Breakdown of Volume Sales for Sanyo Electric,
Sharp, Matsushita Electric Industrial, Toshiba, Hitachi,
and Others (includes corresponding Graph/Chart) 266
Table 177: Leading Players in the Japanese Market for
Refrigerators (141 - 300 liters) (2003-2005): Percentage
Breakdown of Volume Sales for Sanyo Electric, Hitachi,
Fujitsu General, Toshiba, Matsushita Electric Industrial,
and Others (includes corresponding Graph/Chart) 267
Table 178: Leading Players in the Japanese Market for
Refrigerators (301-400 liters) (2003-2005): Percentage
Breakdown of Volume Sales for Matsushita Electric
Industrial, Mitsubishi Electric, Toshiba, Hitachi, Sanyo
Electric, and Others (includes corresponding Graph/Chart) 268
Table 179: Leading Players in the Japanese Market for
Refrigerators (401 liters & above) (2003-2005):
Percentage Breakdown of Volume Sales for Hitachi,
Matsushita Electric Industrial, Toshiba, Mitsubishi
Electric, Sharp, and Others (includes corresponding
Graph/Chart) 269
Washing Machines 270
Table 180: Leading Players in the Japanese Market for
Washing Machines (Dual Compartment) (2003-2005):
Percentage Breakdown of Volume Sales for Hitachi, Sanyo
Electric, Sharp, Toshiba, Matsushita Electric Industrial,
and Others (includes corresponding Graph/Chart) 270
Table 181: Leading Players in the Japanese Market for
Washing Machines (Fully-Automatic, <6.0 Kg) (2003-2005):
Percentage Breakdown of Volume Sales for Matsushita
Electric Industrial, Toshiba, Sanyo Electric, Sharp,
Hitachi, and Others (includes corresponding Graph/Chart) 271
Table 182: Leading Players in the Japanese Market for
Washing Machines (Fully-Automatic, 6.0 Kg & Above)
(2003-2005): Percentage Breakdown of Volume Sales for
Hitachi, Matsushita Electric Industrial, Toshiba, Sanyo
Electric, Sharp, and Others (includes corresponding
Graph/Chart) 272
Others 272
Table 183: Japanese Imports of Vacuum Cleaners (2006):
Percentage Share Breakdown of Import Value by Country -
China, Thailand, Malaysia, Korea, Taiwan, and Others
(includes corresponding Graph/Chart) 272
Table 184: Japanese Imports of Air Conditioners (2006):
Percentage Share Breakdown of Import Value by Country -
China, Thailand, Malaysia, Taiwan, and Others (includes
corresponding Graph/Chart) 273
Small Appliance Category 273
Key Players 273
Imports and Exports 273
Channels of Distribution 273
Distribution of Imported Appliances 274
Tier I 274
Tier II 274
Tier III 274
Key Players 274
B.Market Analytics 276
Table 185: Japanese Recent Past, Current & Future Analysis
for Major Electric Household Appliances by Product Segment -
Compactors, Dishwashers, Disposers, Dryers, Freezers,
Microwave Ovens, Range Hoods, Electric Ranges,
Refrigerators, Vacuum Cleaners, Washing Machines, Water
Heaters (Electric), Room ACs and Other Major Electric
Household Appliances Independently Analyzed by Annual Sales
in Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 276
Table 186: Japanese Historic Review for Major Electric
Household Appliances by Product Segment - Compactors,
Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
Range Hoods, Electric Ranges, Refrigerators, Vacuum
Cleaners, Washing Machines, Water Heaters (Electric), Room
ACs and Other Major Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 277
Table 187: Japanese 11-Year Perspective for Major Electric
Household Appliances by Product Segment - Percentage
Breakdown of Unit Sales for Compactors, Dishwashers,
Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
Machines, Water Heaters (Electric), Room ACs and Other Major
Electric Household Appliances for the Years 2005, 2010 and
2015 (includes corresponding Graph/Chart) 278
Table 188: Japanese Recent Past, Current & Future Analysis
for Small Electric Household Appliances by Product Segment -
Blenders, Bread Makers, Broilers, Can Openers (Electric),
Coffee Makers, Electric Knives, Food Choppers, Food
Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle
Irons and Miscellaneous Small Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2007 through 2015 (includes corresponding
Graph/Chart) 279
Table 189: Japanese Historic Review for Small Electric
Household Appliances by Product Segment - Blenders, Bread
Makers, Broilers, Can Openers (Electric), Coffee Makers,
Electric Knives, Food Choppers, Food Processors, Irons,
Mixers, Toaster Ovens, Toasters, Waffle Irons and
Miscellaneous Small Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 280
Table 190: Japanese 11-Year Perspective for Small Electric
Household Appliances by Product Segment - Percentage
Breakdown of Unit Sales for Blenders, Bread Makers,
Broilers, Can Openers (Electric), Coffee Makers, Electric
Knives, Food Choppers, Food Processors, Irons, Mixers,
Toaster Ovens, Toasters, Waffle Irons, and Miscellaneous
Small Electric Household Appliances for the Years 2005, 2010
and 2015 (includes corresponding Graph/Chart) 281
14. EUROPE 282
A.Market Analysis 282
Market Overview 282
Current Market Scenario 282
Recessionary Trends 283
Electrical Domestic Appliances Industry to Experience Slow
Growth in 2010 283
Retail Sales of Electric Household Appliances Impacted by
Recession in 2009 283
Leading Players 283
European Market Bails Out of a Sluggish Period? 284
The European Appliance Industry - A Critical Analysis 284
Demand Factors 284
Lucrative Dawn in the East 284
Regulatory Initiatives 285
Offers Low Margins to Manufacturers 285
Saturation Levels High for Several Products 285
Shifting Preferences of Customers 285
Product Segment Analysis 285
Major Appliances Segment 285
Dishwashers 285
Small Appliances Segment 286
Coffee Machines 286
Sales and Prices 286
Energy Consumption, Stocks and Saving Potential 286
B.Market Analytics 287
Table 191: European Recent Past, Current & Future Analysis
for Major Electric Household Appliances by Geographic Region-
France, Germany, Italy, UK, Spain, Russia and Rest of
Europe Independently Analyzed by Annual Sales in Thousand
Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 287
Table 192: European Historic Review for Major Electric
Household Appliances by Geographic Region - France, Germany,
UK, Italy, Spain, Russia and Rest of Europe Independently
Analyzed by Annual Sales in Thousand Units for the Years
2000 through 2006 (includes corresponding Graph/Chart) 288
Table 193: European 11-Year Perspective for Major Electric
Household Appliances by Geographic Region - Percentage
Breakdown of Unit Sales for France, Germany, Italy, UK,
Spain, Russia and Rest of Europe for the Years 2005, 2010
and 2015 (includes corresponding Graph/Chart) 289
Table 194: European Recent Past, Current & Future Analysis
for Major Electric Household Appliances by Product Segment -
Compactors, Dishwashers, Disposers, Dryers, Freezers,
Microwave Ovens, Range Hoods, Electric Ranges,
Refrigerators, Vacuum Cleaners, Washing Machines, Water
Heaters (Electric), Room ACs and Other Major Electric
Household Appliances Independently Analyzed by Annual
Sales in Thousand Units for the Years 2007 through 2015
(includes corresponding Graph/Chart) 290
Table 195: European Historic Review for Major Electric
Household Appliances by Product Segment - Compactors,
Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
Range Hoods, Electric Ranges, Refrigerators, Vacuum
Cleaners, Washing Machines, Water Heaters (Electric), Room
ACs and Other Major Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 291
Table 196: European 11-Year Perspective for Major Electric
Household Appliances by Product Segment - Percentage
Breakdown of Unit Sales for Compactors, Dishwashers,
Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
Machines, Water Heaters (Electric), Room ACs and Other Major
Electric Household Appliances for the Years 2005, 2010 and
2015 (includes corresponding Graph/Chart) 292
Table 197: European Recent Past, Current & Future Analysis
for Small Electric Household Appliances by Geographic Region-
France, Germany, Italy, UK, Spain, Russia and Rest of
Europe Independently Analyzed by Annual Sales in Thousand
Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 293
Table 198: European Historic Review for Small Electric
Household Appliances by Geographic Region - France, Germany,
UK, Italy, Spain, Russia and Rest of Europe Independently
Analyzed by Annual Sales in Thousand Units for the Years
2000 through 2006 (includes corresponding Graph/Chart) 294
Table 199: European 11-Year Perspective for Small Electric
Household Appliances by Geographic Region - Percentage
Breakdown of Unit Sales for France, Germany, Italy, UK,
Spain, Russia and Rest of Europe for the Years 2005, 2010
and 2015 (includes corresponding Graph/Chart) 295
Table 200: European Recent Past, Current & Future Analysis
for Small Electric Household Appliances by Product Segment -
Blenders, Bread Makers, Broilers, Can Openers (Electric),
Coffee Makers, Electric Knives, Food Choppers, Food
Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle
Irons and Miscellaneous Small Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2007 through 2015 (includes corresponding
Graph/Chart) 296
Table 201: European Historic Review for Small Electric
Household Appliances by Product Segment - Blenders, Bread
Makers, Broilers, Can Openers (Electric), Coffee Makers,
Electric Knives, Food Choppers, Food Processors, Irons,
Mixers, Toaster Ovens, Toasters, Waffle Irons and
Miscellaneous Small Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 297
Table 202: European 11-Year Perspective for Small Electric
Household Appliances by Product Segment - Percentage
Breakdown of Unit Sales for Blenders, Bread Makers,
Broilers, Can Openers (Electric), Coffee Makers, Electric
Knives, Food Choppers, Food Processors, Irons, Mixers,
Toaster Ovens, Toasters, Waffle Irons, and Miscellaneous
Small Electric Household Appliances for the Years 2005, 2010
and 2015 (includes corresponding Graph/Chart) 298
14a. FRANCE 299
A.Market Analysis 299
Market Overview 299
Current Market Scenario 299
Demographic Trends 299
Consumer Preference 299
Production Scenario 300
Table 203: French Production of Refrigerators for 2008:
Percentage Share Breakdown by Segment - Two-door
Refrigerators, Refrigerator 1 Carrier, Combined
Refrigerator, Refrigerators Counts Signal, and Others
(includes corresponding Graph/Chart) 300
Table 204: French Production of Microwave Ovens for 2008:
Percentage Share Breakdown by Segment - Mono Function,
Compounds, and with Grill (includes corresponding
Graph/Chart) 300
Table 205: French Production of Hoods for 2008: Percentage
Share Breakdown by Segment - Hoods Chimneys, Hoods Visors,
Extractors Groups, and Others (includes corresponding
Graph/Chart) 300
B.Market Analytics 301
Table 206: French Recent Past, Current & Future Analysis for
Major Electric Household Appliances by Product Segment -
Compactors, Dishwashers, Disposers, Dryers, Freezers,
Microwave Ovens, Range Hoods, Electric Ranges,
Refrigerators, Vacuum Cleaners, Washing Machines, Water
Heaters (Electric), Room ACs and Other Major Electric
Household Appliances Independently Analyzed by Annual Sales
in Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 301
Table 207: French Historic Review for Major Electric
Household Appliances by Product Segment - Compactors,
Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
Range Hoods, Electric Ranges, Refrigerators, Vacuum
Cleaners, Washing Machines, Water Heaters (Electric), Room
ACs and Other Major Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units
for the Years 2000 through 2006 (includes corresponding
Graph/Chart) 302
Table 208: French 11-Year Perspective for Major Electric
Household Appliances by Product Segment - Percentage
Breakdown of Unit Sales for Compactors, Dishwashers,
Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
Machines, Water Heaters (Electric), Room Acs and Other Major
Electric Household Appliances for the Years 2005, 2010 and
2015 (includes corresponding Graph/Chart) 303
Table 209: French Recent Past, Current & Future Analysis for
Small Electric Household Appliances by Product Segment -
Blenders, Bread Makers, Broilers, Can Openers (Electric),
Coffee Makers, Electric Knives, Food Choppers, Food
Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle
Irons and Miscellaneous Small Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units
for the Years 2007 through 2015 (includes corresponding
Graph/Chart) 304
Table 210: French Historic Review for Small Electric
Household Appliances by Product Segment - Blenders, Bread
Makers, Broilers, Can Openers (Electric), Coffee Makers,
Electric Knives, Food Choppers, Food Processors, Irons,
Mixers, Toaster Ovens, Toasters, Waffle Irons and
Miscellaneous Small Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 305
Table 211: French 11-Year Perspective for Small Electric
Household Appliances by Product Segment - Percentage
Breakdown of Unit Sales for Blenders, Bread Makers,
Broilers, Can Openers (Electric), Coffee Makers, Electric
Knives, Food Choppers, Food Processors, Irons, Mixers,
Toaster Ovens, Toasters, Waffle Irons, and Miscellaneous
Small Electric Household Appliances for the Years 2005, 2010
and 2015 (includes corresponding Graph/Chart) 306
14b. Germany 307
A.Market Analysis 307
Market Overview 307
Current Market Scenario 307
Imports Affect Local Market 307
High Degree of Saturation Subdues Sales 308
Major Players 308
Table 212: Leading Players in the German Market for White
Goods (2007): Percentage Breakdown of Volume Sales for BSH
Bosh Siemens, Electrolux Group,Whirlpool, Miele, Liebherr
Group and Others (includes corresponding Graph/Chart) 308
Table 213: German Market for Large Domestic Appliances for
2007: Percentage Share Breakdown of Sales by Product
Segment - Washing Machines, Refrigerators, Dishwashers,
Cookers/Built-in Ovens, Hobs, Cookers Hoods, Tumble Dryers,
and Freezers (includes corresponding Graph/Chart) 309
Table 214: German Market for Small Domestic Appliances for
2007: Percentage Share Breakdown of Sales by Product
Segment - Vacuum Cleaners, Espresso Machines, Coffee
Machines, Ironing Systems, Electric Toothbrush, Food
Processor, Toasters, Mixers, Blenders, Small Vacuum
Cleaners, Fryers, Juice Extractors, and Others (includes
corresponding Graph/Chart) 309
Key Players 309
B.Market Analytics 310
Table 215: German Recent Past, Current & Future Analysis for
Major Electric Household Appliances by Product Segment -
Compactors, Dishwashers, Disposers, Dryers, Freezers,
Microwave Ovens, Range Hoods, Electric Ranges,
Refrigerators, Vacuum Cleaners, Washing Machines, Water
Heaters (Electric), Room Acs and Other Major Electric
Household Appliances Independently Analyzed by Annual Sales
in Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 310
Table 216: German Historic Review for Major Electric
Household Appliances by Product Segment - Compactors,
Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
Range Hoods, Electric Ranges, Refrigerators, Vacuum
Cleaners, Washing Machines, Water Heaters (Electric), Room
ACs and Other Major Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 311
Table 217: German 11-Year Perspective for Major Electric
Household Appliances by Product Segment - Percentage
Breakdown of Unit Sales for Compactors, Dishwashers,
Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
Machines, Water Heaters (Electric), Room Acs and Other Major
Electric Household Appliances for the Years 2005, 2010 and
2015 (includes corresponding Graph/Chart) 312
Table 218: German Recent Past, Current & Future Analysis for
Small Electric Household Appliances by Product Segment -
Blenders, Bread Makers, Broilers, Can Openers (Electric),
Coffee Makers, Electric Knives, Food Choppers, Food
Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle
Irons and Miscellaneous Small Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2007 through 2015 (includes corresponding
Graph/Chart) 313
Table 219: German Historic Review for Small Electric
Household Appliances by Product Segment - Blenders, Bread
Makers, Broilers, Can Openers (Electric), Coffee Makers,
Electric Knives, Food Choppers, Food Processors, Irons,
Mixers, Toaster Ovens, Toasters, Waffle Irons and
Miscellaneous Small Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 314
Table 220: German 11-Year Perspective for Small Electric
Household Appliances by Product Segment - Percentage
Breakdown of Unit Sales for Blenders, Bread Makers,
Broilers, Can Openers (Electric), Coffee Makers, Electric
Knives, Food Choppers, Food Processors, Irons, Mixers,
Toaster Ovens, Toasters, Waffle Irons, and Miscellaneous
Small Electric Household Appliances for the Years 2005,
2010 and 2015 (includes corresponding Graph/Chart) 315
14c. Italy 316
A.Market Analysis 316
Market Overview 316
Current Market Scenario 316
Recessionary Trends 316
Lack of Demand for Electrical Appliances in Italy in 2010 316
Domestic Electrical Appliances Market Dominated by
Exclusive Grocery and Retail Chains 317
Surge in Demand for Energy-Saving Electrical Appliances 317
Rising Production Costs Increases the Prices of Electrical
Appliances 317
Shift Towards Usage of After Sales Services and Easy-To-Use
Products 317
Table 221: Leading Players in the Italian Household
Appliances Market (2007): Percentage Share Breakdown of
Volume Sales for Altex, Flamingo, VLADI Ltd, and Others
(includes corresponding Graph/Chart) 317
Key Players 317
Candy SpA 318
B.Market Analytics 318
Table 222: Italian Recent Past, Current & Future Analysis
for Major Electric Household Appliances by Product Segment -
Compactors, Dishwashers, Disposers, Dryers, Freezers,
Microwave Ovens, Range Hoods, Electric Ranges,
Refrigerators, Vacuum Cleaners, Washing Machines, Water
Heaters (Electric), Room ACs and Other Major Electric
Household Appliances Independently Analyzed by Annual Sales
in Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 318
Table 223: Italian Historic Review for Major Electric
Household Appliances by Product Segment - Compactors,
Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
Range Hoods, Electric Ranges, Refrigerators, Vacuum
Cleaners, Washing Machines, Water Heaters (Electric), Room
ACs and Other Major Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 319
Table 224: Italian 11-Year Perspective for Major Electric
Household Appliances by Product Segment - Percentage
Breakdown of Unit Sales for Compactors, Dishwashers,
Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
Machines, Water Heaters (Electric), Room Acs and Other Major
Electric Household Appliances for the Years 2005, 2010 and
2015 (includes corresponding Graph/Chart) 320
Table 225: Italian Recent Past, Current & Future Analysis
for Small Electric Household Appliances by Product Segment -
Blenders, Bread Makers, Broilers, Can Openers (Electric),
Coffee Makers, Electric Knives, Food Choppers, Food
Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle
Irons and Miscellaneous Small Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2007 through 2015 (includes corresponding
Graph/Chart) 321
Table 226: Italian Historic Review for Small Electric
Household Appliances by Product Segment - Blenders, Bread
Makers, Broilers, Can Openers (Electric), Coffee Makers,
Electric Knives, Food Choppers, Food Processors, Irons,
Mixers, Toaster Ovens, Toasters, Waffle Irons and
Miscellaneous Small Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 322
Table 227: Italian 11-Year Perspective for Small Electric
Household Appliances by Product Segment - Percentage
Breakdown of Unit Sales for Blenders, Bread Makers,
Broilers, Can Openers (Electric), Coffee Makers, Electric
Knives, Food Choppers, Food Processors, Irons, Mixers,
Toaster Ovens, Toasters, Waffle Irons and Miscellaneous
Small Electric Household Appliances for the Years 2005, 2010
and 2015 (includes corresponding Graph/Chart) 323
14d. The United Kingdom 324
A.Market Analysis 324
Market Overview 324
Current Market Scenario 324
Recessionary Trends 324
Recession Significantly Impacts Retail Sales of Electrical
Appliances 324
Market for White Goods Slows Down 325
Small Domestic Electrical Appliance Industry Still Evolving 325
Small Household Appliances Market 325
Market Moves Towards Consolidation 326
Market Demographics 326
Future Outlook of Smart Appliances 327
Table 228: Projections for Smart Appliances in the UK
Market (2015): Percentage Breakdown of Sales of Clothes
Washer, Refrigerator, Clothes Dryer, Dishwasher, Freezer,
and others (includes corresponding Graph/Chart) 327
Key Players 327
Indesit Company UK 327
Hotpoint 327
B.Market Analytics 328
Table 229: UK Recent Past, Current & Future Analysis for
Major Electric Household Appliances by Product Segment -
Compactors, Dishwashers, Disposers, Dryers, Freezers,
Microwave Ovens, Range Hoods, Electric Ranges,
Refrigerators, Vacuum Cleaners, Washing Machines, Water
Heaters (Electric), Room ACs and Other Major Electric
Household Appliances Independently Analyzed by Annual Sales
in Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 328
Table 230: UK Historic Review for Major Electric Household
Appliances by Product Segment - Compactors, Dishwashers,
Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
Machines, Water Heaters (Electric), Room ACs and Other Major
Electric Household Appliances Independently Analyzed by
Annual Sales in Thousand Units for the Years 2000 through
2006 (includes corresponding Graph/Chart) 329
Table 231: UK 11-Year Perspective for Major Electric
Household Appliances by Product Segment - Percentage
Breakdown of Unit Sales for Compactors, Dishwashers,
Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
Machines, Water Heaters (Electric), Room Acs and Other Major
Electric Household Appliances for the Years 2005, 2010 and
2015 (includes corresponding Graph/Chart) 330
Table 232: UK Recent Past, Current & Future Analysis for
Small Electric Household Appliances by Product Segment -
Blenders, Bread Makers, Broilers, Can Openers (Electric),
Coffee Makers, Electric Knives, Food Choppers, Food
Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle
Irons and Miscellaneous Small Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2007 through 2015 (includes corresponding
Graph/Chart) 331
Table 233: UK Historic Review for Small Electric Household
Appliances by Product Segment - Blenders, Bread Makers,
Broilers, Can Openers (Electric), Coffee Makers, Electric
Knives, Food Choppers, Food Processors, Irons, Mixers,
Toaster Ovens, Toasters, Waffle Irons and Miscellaneous
Small Electric Household Appliances Independently Analyzed
by Annual Sales in Thousand Units for the Years 2000 through
2006 (includes corresponding Graph/Chart) 332
Table 234: UK 11-Year Perspective for Small Electric
Household Appliances by Product Segment - Percentage
Breakdown of Unit Sales for Blenders, Bread Makers,
Broilers, Can Openers (Electric), Coffee Makers, Electric
Knives, Food Choppers, Food Processors, Irons, Mixers,
Toaster Ovens, Toasters, Waffle Irons and Miscellaneous
Small Electric Household Appliances for the Years 2005, 2010
and 2015 (includes corresponding Graph/Chart) 333
14e. Spain 334
A.Market Analysis 334
Market Overview 334
Current Market Scenario 334
Demographic Trends 334
B.Market Analytics 335
Table 235: Spanish Recent Past, Current & Future Analysis
for Major Electric Household Appliances by Product Segment -
Compactors, Dishwashers, Disposers, Dryers, Freezers,
Microwave Ovens, Range Hoods, Electric Ranges,
Refrigerators, Vacuum Cleaners, Washing Machines, Water
Heaters (Electric), Room ACs and Other Major Electric
Household Appliances Independently Analyzed by Annual Sales
in Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 335
Table 236: Spanish Historic Review for Major Electric
Household Appliances by Product Segment - Compactors,
Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
Range Hoods, Electric Ranges, Refrigerators, Vacuum
Cleaners, Washing Machines, Water Heaters (Electric), Room
ACs and Other Major Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 336
Table 237: Spanish 11-Year Perspective for Major Electric
Household Appliances by Product Segment - Percentage
Breakdown of Unit Sales for Compactors, Dishwashers,
Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
Machines, Water Heaters (Electric), Room Acs and Other Major
Electric Household Appliances for the Years 2005, 2010 and
2015 (includes corresponding Graph/Chart) 337
Table 238: Spanish Recent Past, Current & Future Analysis
for Small Electric Household Appliances by Product Segment -
Blenders, Bread Makers, Broilers, Can Openers (Electric),
Coffee Makers, Electric Knives, Food Choppers, Food
Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle
Irons and Miscellaneous Small Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2007 through 2015 (includes corresponding
Graph/Chart) 338
Table 239: Spanish Historic Review for Small Electric
Household Appliances by Product Segment - Blenders, Bread
Makers, Broilers, Can Openers (Electric), Coffee Makers,
Electric Knives, Food Choppers, Food Processors, Irons,
Mixers, Toaster Ovens, Toasters, Waffle Irons and
Miscellaneous Small Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 339
Table 240: Spanish 11-Year Perspective for Small Electric
Household Appliances by Product Segment - Percentage
Breakdown of Unit Sales for Blenders, Bread Makers,
Broilers, Can Openers (Electric), Coffee Makers, Electric
Knives, Food Choppers, Food Processors, Irons, Mixers,
Toaster Ovens, Toasters, Waffle Irons and Miscellaneous
Small Electric Household Appliances for the Years 2005, 2010
and 2015 (includes corresponding Graph/Chart) 340
14f. Russia 341
A.Market Analysis 341
Market Overview 341
Current Market Scenario 341
Modern Appliances: No More a Costly Affair? 341
Russian Market for Domestic Appliances 341
Market Scenario 342
Top Brands 342
Key Players 342
B.Market Analytics 343
Table 241: Russian Recent Past, Current & Future Analysis
for Major Electric Household Appliances by Product Segment -
Compactors, Dishwashers, Disposers, Dryers, Freezers,
Microwave Ovens, Range Hoods, Electric Ranges,
Refrigerators, Vacuum Cleaners, Washing Machines, Water
Heaters (Electric), Room ACs and Other Major Electric
Household Appliances Independently Analyzed by Annual Sales
in Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 343
Table 242: Russian Historic Review for Major Electric
Household Appliances by Product Segment - Compactors,
Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
Range Hoods, Electric Ranges, Refrigerators, Vacuum
Cleaners, Washing Machines, Water Heaters (Electric), Room
ACs and Other Major Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 344
Table 243: Russian 11-Year Perspective for Major Electric
Household Appliances by Product Segment - Percentage
Breakdown of Unit Sales for Compactors, Dishwashers,
Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
Machines, Water Heaters (Electric), Room Acs and Other Major
Electric Household Appliances for the Years 2005, 2010 and
2015 (includes corresponding Graph/Chart) 345
Table 244: Russian Recent Past, Current & Future Analysis
for Small Electric Household Appliances by Product Segment -
Blenders, Bread Makers, Broilers, Can Openers (Electric),
Coffee Makers, Electric Knives, Food Choppers, Food
Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle
Irons and Miscellaneous Small Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2007 through 2015 (includes corresponding
Graph/Chart) 346
Table 245: Russian Historic Review for Small Electric
Household Appliances by Product Segment - Blenders, Bread
Makers, Broilers, Can Openers (Electric), Coffee Makers,
Electric Knives, Food Choppers, Food Processors, Irons,
Mixers, Toaster Ovens, Toasters, Waffle Irons and
Miscellaneous Small Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 347
Table 246: Russian 11-Year Perspective for Small Electric
Household Appliances by Product Segment - Percentage
Breakdown of Unit Sales for Blenders, Bread Makers,
Broilers, Can Openers (Electric), Coffee Makers, Electric
Knives, Food Choppers, Food Processors, Irons, Mixers,
Toaster Ovens, Toasters, Waffle Irons and Miscellaneous
Small Electric Household Appliances for the Years 2005, 2010
and 2015 (includes corresponding Graph/Chart) 348
14g. Rest of Europe 349
A.Market Analysis 349
Market Overview 349
Current Market Scenario 349
Czech Republic 349
Denmark 349
Greece 350
Overview of Home Appliances Market 350
Hungary 350
Poland 350
Polish Appliance Market - Largest in Central & Eastern Europe 350
Portugal 351
Sweden 351
The Netherlands 351
Growth Prospects 351
Consumer Choice 352
Dynamics of Distribution 352
Switzerland 352
Slovakia 353
Turkey 354
Rise in Domestic Sales of White Goods in 2008 354
Turkey - A Leading Supplier of White Goods to Europe 354
Table 247: Exports of Major Durable Goods in the Turkish
Market (2008): Percentage Share Breakdown of Export Value
by Product Segment - Refrigerator, Washing Machine,
Dishwasher ,and Others (includes corresponding
Graph/Chart) 354
Competitive Scenario 355
Table 248: Leading Players in the Turkish White Goods
Market (2007): Percentage Share Breakdown of Volume Sales
for Arcelik, BSH, Vestel, Indesit, and Others (includes
corresponding Graph/Chart) 355
Table 249: Leading Players in the Turkish Refrigerators
Market (2007): Percentage Share Breakdown of Volume Sales
for Arcelik, BSH, Vestel White Goods, Indesit, and Others
(includes corresponding Graph/Chart) 355
Table 250: Leading Players in the Turkish Washing Machines
Market (2007): Percentage Share Breakdown of Volume Sales
for Arcelik, BSH, Vestel White Goods, Indesit, and Others
(includes corresponding Graph/Chart) 355
Table 251: Leading Players in the Turkish Dishwasher
Market (2007): Percentage Share Breakdown of Volume Sales
for Arcelik, BSH, Vestel, Indesit, and Others (includes
corresponding Graph/Chart) 356
Table 252: Leading Players in the Turkish Cooking
Equipment Market (2007): Percentage Share Breakdown of
Volume Sales for Arcelik, BSH, Vestel, Indesit, and Others
(includes corresponding Graph/Chart) 356
Key Players 356
Amica Wronki SA (Poland) 356
Arcelik A.S. (Turkey) 356
Ardem A.S. (Turkey) 357
ETA A.S. (Czech Republic) 357
Mora Moravia s.r.o (Czech Republic) 357
Vestel Electronik Sanayi Ve Ticaret A.S. (Turkey) 357
B.Market Analytics 358
Table 253: Rest of Europe Recent Past, Current & Future
Analysis for Major Electric Household Appliances by Product
Segment - Compactors, Dishwashers, Disposers, Dryers,
Freezers, Microwave Ovens, Range Hoods, Electric Ranges,
Refrigerators, Vacuum Cleaners, Washing Machines, Water
Heaters (Electric), Room ACs and Other Major Electric
Household Appliances Independently Analyzed by Annual Sales
in Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 358
Table 254: Rest of Europe Historic Review for Major Electric
Household Appliances by Product Segment - Compactors,
Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
Range Hoods, Electric Ranges, Refrigerators, Vacuum
Cleaners, Washing Machines, Water Heaters (Electric), Room
ACs and Other Major Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 359
Table 255: Rest of Europe 11-Year Perspective for Major
Electric Household Appliances by Product Segment -
Percentage Breakdown of Unit Sales for Compactors,
Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
Range Hoods, Electric Ranges, Refrigerators, Vacuum
Cleaners, Washing Machines, Water Heaters (Electric), Room
ACs and Other Major Electric Household Appliances for the
Years 2005, 2010 and 2015 (includes corresponding
Graph/Chart) 360
Table 256: Rest of Europe Recent Past, Current & Future
Analysis for Small Electric Household Appliances by Product
Segment - Blenders, Bread Makers, Broilers, Can Openers
(Electric), Coffee Makers, Electric Knives, Food Choppers,
Food Processors, Irons, Mixers, Toaster Ovens, Toasters,
Waffle Irons and Miscellaneous Small Electric Household
Appliances Independently Analyzed by Annual Sales in
Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 361
Table 257: Rest of Europe Historic Review for Small
Electric Household Appliances by Product Segment - Blenders,
Bread Makers, Broilers, Can Openers (Electric), Coffee
Makers, Electric Knives, Food Choppers, Food Processors,
Irons, Mixers, Toaster Ovens, Toasters, Waffle Irons and
Miscellaneous Small Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 362
Table 258: Rest of Europe 11-Year Perspective for Small
Electric Household Appliances by Product Segment -
Percentage Breakdown of Unit Sales for Blenders, Bread
Makers, Broilers, Can Openers (Electric), Coffee Makers,
Electric Knives, Food Choppers, Food Processors, Irons,
Mixers, Toaster Ovens, Toasters, Waffle Irons and
Miscellaneous Small Electric Household Appliances for the
Years 2005, 2010 and 2015 (includes corresponding
Graph/Chart) 363
15. ASIA-PACIFIC 364
A.Market Analysis 364
Market Overview 364
Current Market Scenario 364
Recessionary Trends 364
Household Appliance Market to Experience Rapid Growth 364
Asia-Pacific - Rapidly Growing Market 365
Foreign Companies Make a Beeline for Asian Markets 365
Asian Appliance Market - Dominated by a Few Large Players 365
B.Market Analytics 365
Table 259: Asia-Pacific Recent Past, Current & Future
Analysis for Major Electric Household Appliances by
Geographic Region - China, India, South Korea and Rest of
Asia-Pacific Independently Analyzed by Annual Sales in
Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 365
Table 260: Asia-Pacific Historic Review for Major Electric
Household Appliances by Geographic Region - China, India,
South Korea and Rest of Asia-Pacific Independently Analyzed
by Annual Sales in Thousand Units for the Years 2000 through
2006 (includes corresponding Graph/Chart) 366
Table 261: Asia-Pacific 11-Year Perspective for Major
Electric Household Appliances by Geographic Region -
Percentage Breakdown of Unit Sales for China, India, South
Korea and Rest of Asia-Pacific for the Years 2005, 2010 and
2015 (includes corresponding Graph/Chart) 367
Table 262: Asia-Pacific Recent Past, Current & Future
Analysis for Major Electric Household Appliances by Product
Segment - Compactors, Dishwashers, Disposers, Dryers,
Freezers, Microwave Ovens, Range Hoods, Electric Ranges,
Refrigerators, Vacuum Cleaners, Washing Machines, Water
Heaters (Electric), Room ACs and Other Major Electric
Household Appliances Independently Analyzed by Annual Sales
in Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 368
Table 263: Asia-Pacific Historic Review for Major Electric
Household Appliances by Product Segment - Compactors,
Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
Range Hoods, Electric Ranges, Refrigerators, Vacuum
Cleaners, Washing Machines, Water Heaters (Electric), Room
ACs and Other Major Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 369
Table 264: Asia-Pacific 11-Year Perspective for Major
Electric Household Appliances by Product Segment -
Percentage Breakdown of Unit Sales for Compactors,
Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
Range Hoods, Electric Ranges, Refrigerators, Vacuum
Cleaners, Washing Machines, Water Heaters (Electric), Room
ACs and Other Major Electric Household Appliances for the
Years 2005, 2010 and 2015 (includes corresponding
Graph/Chart) 370
Table 265: Asia-Pacific Recent Past, Current & Future
Analysis for Small Electric Household Appliances by
Geographic Region - China, India, South Korea and Rest of
Asia-Pacific Independently Analyzed by Annual Sales in
Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 371
Table 266: Asia-Pacific Historic Review for Small Electric
Household Appliances by Geographic Region - China, India,
South Korea and Rest of Asia-Pacific Independently Analyzed
by Annual Sales in Thousand Units for the Years 2000
through 2006 (includes corresponding Graph/Chart) 372
Table 267: Asia-Pacific 11-Year Perspective for Small
Electric Household Appliances by Geographic Region -
Percentage Breakdown of Unit Sales for China, India, South
Korea and Rest of Asia-Pacific for the Years 2005, 2010 and
2015 (includes corresponding Graph/Chart) 373
Table 268: Asia-Pacific Recent Past, Current & Future
Analysis for Small Electric Household Appliances by Product
Segment - Blenders, Bread Makers, Broilers, Can Openers
(Electric), Coffee Makers, Electric Knives, Food Choppers,
Food Processors, Irons, Mixers, Toaster Ovens, Toasters,
Waffle Irons and Miscellaneous Small Electric Household
Appliances Independently Analyzed by Annual Sales in
Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 374
Table 269: Asia-Pacific Historic Review for Small Electric
Household Appliances by Product Segment - Blenders, Bread
Makers, Broilers, Can Openers (Electric), Coffee Makers,
Electric Knives, Food Choppers, Food Processors, Irons,
Mixers, Toaster Ovens, Toasters, Waffle Irons and
Miscellaneous Small Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 375
Table 270: Asia-Pacific 11-Year Perspective for Small
Electric Household Appliances by Product Segment -
Percentage Breakdown of Unit Sales for Blenders, Bread
Makers, Broilers, Can Openers (Electric), Coffee Makers,
Electric Knives, Food Choppers, Food Processors, Irons,
Mixers, Toaster Ovens, Toasters, Waffle Irons, and
Miscellaneous Small Electric Household Appliances for the
Years 2005, 2010 and 2015 (includes corresponding
Graph/Chart) 376
15a. China 377
A.Market Analysis 377
Market Overview 377
Current Market Scenario 377
Recessionary Trends 378
Household Appliance Industry Experiences Fast Track Growth 378
Recession Brings in Economic Challenges 378
Export of Household Appliances Witnesses Decline 378
Impact of Recession Offset by Rising Rural Sales of
Household Appliances 379
China Offers Household Appliances at Subsidized Rates in
Rural Areas 379
Growing Demand for Eco-Friendly Household Appliances in China 379
Surge in Sales of Large Capacity Refrigerators 380
Chinese Solar Heater Companies Expand Distribution in View
of Subsidy Program 380
Microwave Oven Sales at an All Time High in China 380
Trade-in Policy Pushes Up Sales of Home Appliances 380
Economic Slowdown Negatively Impacts the Household
Appliance Industry 381
Initiatives Taken by the Government to Revive the Industry 381
Household Appliance Manufacturers Recover from Economic
Slowdown 382
Lack of Demand Slows Down the Household Electric Appliances
Market in China 382
Demand for White Goods Shrinks 382
Electronic Appliance Industry Witnesses Fall in Demand 382
Chinese Economy Experiences Currency Fluctuations 383
Household Appliances Market Witness Increase in Cost 383
Appliance Industry Evolves into an Independent Industrial
System 383
China - The Global Manufacturing Hub 384
Overcapacity - A Burden on Profitability 384
Low Profitability Leads to Consolidation 384
Market Consolidation Intensifies Competition 385
Foreign Companies Reduce Prices to Gain Competitive Edge 385
Top Appliance Consumer in the Asian Market 385
Varying Preferences 385
Entry of Global Majors 385
Government Policies Pave Way for Foreign Investment 386
China Introduces Energy Label System 386
New Directives Fail to Affect Exports 386
Appliance Makers Adopt Restructuring and Diversification 387
Small Appliances Post Sturdy Gains 387
Air Conditioning Market Displays Slow Growth 387
Increase in Exports of Cooktops and Ovens 387
Manufacturers Undertake New Ventures 387
Factors Driving Growth in the Appliance Market 388
Increasing Personal Incomes 388
Trendy and Sophisticated Products 388
Improvement in Standard of Living 388
Changing Attitudes of Customers 388
Replacement Demand 388
Energy Efficient Appliances 388
Product Segment Analysis 389
Major Appliances Segment 389
Dishwashers 389
Microwave Ovens 389
Refrigerator and Freezers 390
China - The Leading Producer of Refrigerators and Freezers 390
Table 271: Leading Players in the Chinese Refrigerator
Market (2009): Percentage Breakdown of Sales for Haier,
LG, Hisense, Meiling, (includes corresponding
Graph/Chart) 390
Table 272: Leading Players in the Chinese Refrigerator
Market (2007): Percentage Breakdown by Sales Volume for
Haier, Xinfei, Kelon, Meiling, LG, Samsung, WanBao,
Hisense, Siemens, and Others (includes corresponding
Graph/Chart) 391
Demand for CFC-Free Refrigerators to Expand 391
Demand in Rural Areas - Depends on Distribution 391
Washing Machine 391
Improved Sales of Washing Machines in the Domestic Market 391
Future Outlook of Smart Appliances 392
Table 273: Projections for Smart Appliances in the Chinese
Market (2015): Percentage Breakdown of Sales of Clothes
Washer, Refrigerator, Clothes Dryer, Dishwasher, Freezer,
and others (includes corresponding Graph/Chart) 392
Statistics of the Chinese Household Appliance market: A
Historic Perspective 392
Market Trends 392
Microwave Ovens 393
Washers Market 393
Electric Water Heaters 393
High Level of Exports 394
Experts Forecast Growth for Electrical Household Appliances 394
Air Conditioners Market 394
Table 274: Leading Player in the Chinese Air Conditioners
Market (2006): Percentage Share Breakdown of Shipments for
Gree, Haier, Midea, and Others (includes corresponding
Graph/Chart) 394
Table 275: Leading Player in the Chinese Central Air
Conditioners Market (2006): Percentage Share Breakdown of
Sales for York, Daikin, Carrier, Midea, Trane, Haier,
Gree, Hisense and Others (includes corresponding
Graph/Chart) 395
Table 276: Leading Player in the Chinese Air Conditioners
Market (2006): Percentage Share Breakdown of Retail Sales
for Gree, Midea, Haier, and Others (includes corresponding
Graph/Chart) 395
Table 277: Leading Player in the Chinese Air Conditioners
Market (2006): Percentage Share Breakdown of Volume Sales
for Midea, Gree, Haier, Chigo, LG, Aux, Galanz, and Others
(includes corresponding Graph/Chart) 395
Table 278: Leading Exporters of Air Conditioners in the
Chinese Market (2006): Percentage Breakdown of Export
Value by Region - North America, Asia, Europe, South
America, Africa, and Pacific (includes corresponding
Graph/Chart) 396
Key Players 396
Guangdong Galanz Enterprise Group Co Ltd. 396
Hisense Kelon Electrical Holding Co., Ltd 396
Rongshida Maytag 397
Wuxi Little Swan Co., Ltd 397
Shandong Xiao Ya Group Co 397
China Jinan 397
B.Market Analytics 398
Table 279: Chinese Recent Past, Current & Future Analysis
for Major Electric Household Appliances by Product Segment -
Compactors, Dishwashers, Disposers, Dryers, Freezers,
Microwave Ovens, Range Hoods, Electric Ranges,
Refrigerators, Vacuum Cleaners, Washing Machines, Water
Heaters (Electric), Room ACs and Other Major Electric
Household Appliances Independently Analyzed by Annual Sales
in Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 398
Table 280: Chinese Historic Review for Major Electric
Household Appliances by Product Segment - Compactors,
Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
Range Hoods, Electric Ranges, Refrigerators, Vacuum
Cleaners, Washing Machines, Water Heaters (Electric), Room
ACs and Other Major Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 399
Table 281: Chinese 11-Year Perspective for Major Electric
Household Appliances by Product Segment - Percentage
Breakdown of Unit Sales for Compactors, Dishwashers,
Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
Machines, Water Heaters (Electric), Room Acs and Other Major
Electric Household Appliances for the Years 2005, 2010 and
2015 (includes corresponding Graph/Chart) 400
Table 282: Chinese Recent Past, Current & Future Analysis
for Small Electric Household Appliances by Product Segment -
Blenders, Bread Makers, Broilers, Can Openers (Electric),
Coffee Makers, Electric Knives, Food Choppers, Food
Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle
Irons and Miscellaneous Small Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2007 through 2015 (includes corresponding
Graph/Chart) 401
Table 283: Chinese Historic Review for Small Electric
Household Appliances by Product Segment - Blenders, Bread
Makers, Broilers, Can Openers (Electric), Coffee Makers,
Electric Knives, Food Choppers, Food Processors, Irons,
Mixers, Toaster Ovens, Toasters, Waffle Irons and
Miscellaneous Small Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 402
Table 284: Chinese 11-Year Perspective for Small Electric
Household Appliances by Product Segment - Percentage
Breakdown of Unit Sales for Blenders, Bread Makers,
Broilers, Can Openers (Electric), Coffee Makers, Electric
Knives, Food Choppers, Food Processors, Irons, Mixers,
Toaster Ovens, Toasters, Waffle Irons and Miscellaneous
Small Electric Household Appliances for the Years 2005, 2010
and 2015 (includes corresponding Graph/Chart) 403
15b. India 404
A.Market Analysis 404
Market Overview 404
Current Market Scenario 404
Recessionary Trends 405
Consumer Durable Companies Focus on Semi-Urban Markets 405
Air Conditioner and Refrigerator Sales Record Rapid Growth 405
Surge in Sales of Air Conditioners and Refrigerators in 2008 406
Economic Recession Results in Slow Growth of Household
Appliance Sector 406
Decline in Sales of Solar Water Heaters 406
South India Represents a Significant Market 407
Small Appliances - A Competitive Market 407
A Promising Ground for Leading Multinationals 408
Domestic Companies Strive to Keep Pace with Multinationals 408
Domestic Products - Designed to Meet Local Requirements 408
Urban Areas Reflect Huge Market with Potential Demand 408
Product Segment Analysis 409
Dishwashers 409
Microwave Ovens 409
Changing Lifestyles - Creates an Impetus for Growth 409
Statistics of the Indian Market: A Historic Perspective 409
Major Appliances Market 409
Refrigerators 409
Table 285: Leading Players in the Indian Refrigerators
Market (2006): Percentage Share Breakdown of Volume Sales
for LG, Samsung, Videocon, Godrej, Electrolux, Whirlpool,
and Others (includes corresponding Graph/Chart) 410
Table 286: Leading Players in the Indian Direct Cooling
(DC) Refrigerators Market (2006): Percentage Share
Breakdown of Volume Sales for LG, Whirlpool, Godrej,
Videocon, Samsung, Electrolux, and Others (includes
corresponding Graph/Chart) 410
Table 287: Leading Players in the Indian Frost Free (FF)
Refrigerators Market (2006): Percentage Share Breakdown
of Volume Sales for LG, Samsung, Whirlpool, Videocon,
Godrej, Electrolux, and Others (includes corresponding
Graph/Chart) 410
Manufacturers Employ Unique Strategies 411
Ecofrig - A Project to Phase-out Usage of CFCs in
Refrigerators 411
Washers 411
Growth Factors 411
Leading Players in the Washer Market 411
Table 288: Leading Players in the Indian Washing
Machines Market (2006): Percentage Share Breakdown of
Volume Sales for LG, Samsung, Videocon, Whirlpool,
Godrej, IFB, Onida, Electrolux, and Others (includes
corresponding Graph/Chart) 412
Larger Capacity Models - Gaining Popularity 412
North India - A Major Market for Semi-Automatic Washers 412
Table 289: Leading Players in the Indian Semi-Automatic
Washing Machines Market (2006): Percentage Share
Breakdown of Volume Sales for LG, Videocon, Samsung,
Whirlpool, Godrej, Onida, Electrolux, Panasonic, and
Others (includes corresponding Graph/Chart) 413
Fuzzy Logic Fully-Automatic Washers - A Niche Market 413
Table 290: Leading Players in the Indian Fully-Automatic
Washing Machines Market (2006): Percentage Share
Breakdown of Volume Sales for LG, Samsung, Whirlpool,
IFB, Godrej, Videocon, Electrolux, and Others (includes
corresponding Graph/Chart) 413
Room Air-Conditioners 413
Table 291: Leading Players in the Indian Room Air
Conditioners Market (2006): Percentage Breakdown of
Volume Sales for LG, Samsung, Voltas, Videocon, Hitachi,
Carrier, ETA General, Whirlpool, Unorganized Sector, and
Other (includes corresponding Graph/Chart) 414
Table 292: Leading Players in the Indian Window Room Air
Conditioner Market (2006): Percentage Breakdown of Volume
Sales for LG, Samsung, Whirlpool, Videocon, Voltas,
Carrier, Hitachi, ETA General, Unorganized Sector, and
Other (includes corresponding Graph/Chart) 414
Table 293: Leading Players in the Indian Split Room Air
Conditioner Market (2006): Percentage Breakdown of Volume
Sales for LG, Samsung, Videocon, Voltas, Carrier,
Hitachi, ETA General, Unorganized Sector, and Other
(includes corresponding Graph/Chart) 415
Table 294: Leading Players in the Indian Market for Room
Air Conditioners (2003-2005): Percentage Breakdown of
Value Sales for LG, Voltas, Carrier, Hitachi, and Others
(includes corresponding Graph/Chart) 415
Key Players 416
Haier Appliances (India) Pvt. Ltd. 416
LG Electronics India Pvt Ltd 416
Usha International Ltd 416
Videocon Industries Ltd 416
B.Market Analytics 417
Table 295: Indian Recent Past, Current & Future Analysis for
Major Electric Household Appliances by Product Segment -
Compactors, Dishwashers, Disposers, Dryers, Freezers,
Microwave Ovens, Range Hoods, Electric Ranges,
Refrigerators, Vacuum Cleaners, Washing Machines, Water
Heaters (Electric), Room Acs and Other Major Electric
Household Appliances Independently Analyzed by Annual Sales
in Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 417
Table 296: Indian Historic Review for Major Electric
Household Appliances by Product Segment - Compactors,
Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
Range Hoods, Electric Ranges, Refrigerators, Vacuum
Cleaners, Washing Machines, Water Heaters (Electric), Room
ACs and Other Major Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 418
Table 297: Indian 11-Year Perspective for Major Electric
Household Appliances by Product Segment - Percentage
Breakdown of Unit Sales for Compactors, Dishwashers,
Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
Machines, Water Heaters (Electric), Room ACs and Other Major
Electric Household Appliances for the Years 2005, 2010 and
2015 (includes corresponding Graph/Chart) 419
Table 298: Indian Recent Past, Current & Future Analysis
for Small Electric Household Appliances by Product Segment -
Blenders, Bread Makers, Broilers, Can Openers (Electric),
Coffee Makers, Electric Knives, Food Choppers, Food
Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle
Irons and Miscellaneous Small Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units
for the Years 2007 through 2015 (includes corresponding
Graph/Chart) 420
Table 299: Indian Historic Review for Small Electric
Household Appliances by Product Segment - Blenders, Bread
Makers, Broilers, Can Openers (Electric), Coffee Makers,
Electric Knives, Food Choppers, Food Processors, Irons,
Mixers, Toaster Ovens, Toasters, Waffle Irons and
Miscellaneous Small Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 421
Table 300: Indian 11-Year Perspective for Small Electric
Household Appliances by Product Segment - Percentage
Breakdown of Unit Sales for Blenders, Bread Makers,
Broilers, Can Openers (Electric), Coffee Makers, Electric
Knives, Food Choppers, Food Processors, Irons, Mixers,
Toaster Ovens, Toasters, Waffle Irons and Miscellaneous
Small Electric Household Appliances for the Years 2005, 2010
and 2015 (includes corresponding Graph/Chart) 422
15c. South Korea 423
A.Market Analysis 423
Market Overview 423
Current Market Scenario 423
Domestic Production Substitute Imports 423
Regulatory Environment 423
Korea - An Emerging Exports Market 424
US - The New Export Market for South Korea 424
Statistics of the South Korean Market: A Historic Perspective 424
High Market Penetration of Major Electric Household Appliances 424
Table 301: Leading Players in the South Korean Market for
Dishwashers (2003-2005): Percentage Breakdown of Volume
Sales for LG Electronics Co., Tong Yang Magic Co., and
Others (includes corresponding Graph/Chart) 424
Large Refrigerators - Popular in Domestic Market 425
Key Players 425
Daewoo Electronics Corp. 425
Samsung Electronics Home Appliances 425
B.Market Analytics 426
Table 302: South Korean Recent Past, Current & Future
Analysis for Major Electric Household Appliances by Product
Segment - Compactors, Dishwashers, Disposers, Dryers,
Freezers, Microwave Ovens, Range Hoods, Electric Ranges,
Refrigerators, Vacuum Cleaners, Washing Machines, Water
Heaters (Electric), Room ACs and Other Major Electric
Household Appliances Independently Analyzed by Annual Sales
in Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 426
Table 303: South Korean Historic Review for Major Electric
Household Appliances by Product Segment - Compactors,
Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
Range Hoods, Electric Ranges, Refrigerators, Vacuum
Cleaners, Washing Machines, Water Heaters (Electric), Room
ACs and Other Major Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 427
Table 304: South Korean 11-Year Perspective for Major
Electric Household Appliances by Product Segment -
Percentage Breakdown of Unit Sales for Compactors,
Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
Range Hoods, Electric Ranges, Refrigerators, Vacuum
Cleaners, Washing Machines, Water Heaters (Electric), Room
ACs and Other Major Electric Household Appliances for the
Years 2005, 2010 and 2015 (includes corresponding
Graph/Chart) 428
Table 305: South Korean Recent Past, Current & Future
Analysis for Small Electric Household Appliances by Product
Segment - Blenders, Bread Makers, Broilers, Can Openers
(Electric), Coffee Makers, Electric Knives, Food Choppers,
Food Processors, Irons, Mixers, Toaster Ovens, Toasters,
Waffle Irons and Miscellaneous Small Electric Household
Appliances Independently Analyzed by Annual Sales in
Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 429
Table 306: South Korean Historic Review for Small Electric
Household Appliances by Product Segment - Blenders, Bread
Makers, Broilers, Can Openers (Electric), Coffee Makers,
Electric Knives, Food Choppers, Food Processors, Irons,
Mixers, Toaster Ovens, Toasters, Waffle Irons and
Miscellaneous Small Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 430
Table 307: South Korean 11-Year Perspective for Small
Electric Household Appliances by Product Segment -
Percentage Breakdown of Unit Sales for Blenders, Bread
Makers, Broilers, Can Openers (Electric), Coffee Makers,
Electric Knives, Food Choppers, Food Processors, Irons,
Mixers, Toaster Ovens, Toasters, Waffle Irons and
Miscellaneous Small Electric Household Appliances for the
Years 2005, 2010 and 2015 (includes corresponding
Graph/Chart) 431
15d. Rest of Asia-Pacific 432
A.Market Analysis 432
Market Overview 432
Current Market Scenario 432
Singer (Sri Lanka) Ltd - A Key Player 432
Hong Kong 433
Electric Home Appliances - An Overview 433
Household Appliance Trade Between Hong Kong and Germany
Unaffected by Recession 433
Table 308: Electrical Household Appliances Imports in
Hong Kong (2008 and 2009): Percentage Share Breakdown by
Leading Exporters -PR China, Japan, Germany, Netherlands,
Italy, Thailand, Taiwan, USA and Others (includes
corresponding Graph/Chart) 434
Hong Kong - Exports Market 434
CEPA Provision 434
Trade Policies Influence Export Market 435
Manufacturers Face Competition from Asian Counterparts 435
Indonesia 435
Household Electric Appliance Industry Experiences Slow
Growth in 2008 435
Production of Electrical Appliances Adversely Affected by
Recession 436
Focus on Growth in Java Market Shifts to Outer Region 436
The Refrigerator Market 436
Washing Machine Industry - An Overview 436
An Emerging Market 436
Automatic Washers Market Offers Immense Growth 437
Increasing Imports Pose Threat to Local Producers 437
Imports 437
Distribution 437
Key Players 438
PT Panasonic Manufacturing Indonesia (PMI) 438
P.T. Sanyo Industries 438
PT Teco Elektro 438
Malaysia 438
Imports - A Major Source of Home Appliances 438
Singapore 439
Household Appliances Market 439
Kitchen Appliances - An Expanding Market 439
Consumer Preferences 439
Competition 439
Distribution Channels 440
Taiwan 440
Shopping Vouchers Help Promote Sales of Energy Efficient
Appliances 440
Consumer Profile 440
Electric Appliances - A Growing Market in Taiwan 440
Imports Grow at a Modest Pace 440
Competition 441
Modes of Marketing 441
Teco Electric and Machinery - A Key Player 441
Thailand 441
“Neighboring” Rivalry 441
Energy Conservation Programs Encourage Manufacturers to
Boost Efficiency 441
Key Players 442
Kang Yong Electric Public Company Limited 442
Toshiba Thailand Co., Ltd. 442
The Philippines 442
Demographic Trends 442
Late Nineties Witnessed Declining Trend in Purchase of
Electrical Appliances 443
Growing Preference for Domestic Products in Small
Appliances Segment 443
Vietnam 443
Market Profile 443
Entry Barriers 443
Refrigeration Equipment 444
Prospects 444
Distribution System 444
B.Market Analytics 445
Table 309: Rest of Asia-Pacific Recent Past, Current &
Future Analysis for Major Electric Household Appliances by
Product Segment - Compactors, Dishwashers, Disposers,
Dryers, Freezers, Microwave Ovens, Range Hoods, Electric
Ranges, Refrigerators, Vacuum Cleaners, Washing Machines,
Water Heaters (Electric), Room ACs and Other Major Electric
Household Appliances Independently Analyzed by Annual Sales
in Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 445
Table 310: Rest of Asia-Pacific Historic Review for Major
Electric Household Appliances by Product Segment -
Compactors, Dishwashers, Disposers, Dryers, Freezers,
Microwave Ovens, Range Hoods, Electric Ranges,
Refrigerators, Vacuum Cleaners, Washing Machines, Water
Heaters (Electric), Room ACs and Other Major Electric
Household Appliances Independently Analyzed by Annual Sales
in Thousand Units for the Years 2000 through 2006 (includes
corresponding Graph/Chart) 446
Table 311: Rest of Asia-Pacific 11-Year Perspective for
Major Electric Household Appliances by Product Segment -
Percentage Breakdown of Unit Sales for Compactors,
Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
Range Hoods, Electric Ranges, Refrigerators, Vacuum
Cleaners, Washing Machines, Water Heaters (Electric), Room
ACs and Other Major Electric Household Appliances for the
Years 2005, 2010 and 2015 (includes corresponding
Graph/Chart) 447
Table 312: Rest of Asia-Pacific Recent Past, Current &
Future Analysis for Small Electric Household Appliances by
Product Segment - Blenders, Bread Makers, Broilers, Can
Openers (Electric), Coffee Makers, Electric Knives, Food
Choppers, Food Processors, Irons, Mixers, Toaster Ovens,
Toasters, Waffle Irons and Miscellaneous Small Electric
Household Appliances Independently Analyzed by Annual Sales
in Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 448
Table 313: Rest of Asia-Pacific Historic Review for Small
Electric Household Appliances by Product Segment - Blenders,
Bread Makers, Broilers, Can Openers (Electric), Coffee
Makers, Electric Knives, Food Choppers, Food Processors,
Irons, Mixers, Toaster Ovens, Toasters, Waffle Irons and
Miscellaneous Small Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 449
Table 314: Rest of Asia-Pacific 11-Year Perspective for
Small Electric Household Appliances by Product Segment -
Percentage Breakdown of Unit Sales for Blenders, Bread
Makers, Broilers, Can Openers (Electric), Coffee Makers,
Electric Knives, Food Choppers, Food Processors, Irons,
Mixers, Toaster Ovens, Toasters, Waffle Irons and
Miscellaneous Small Electric Household Appliances for the
Years 2005, 2010 and 2015 (includes corresponding
Graph/Chart) 450
16. LATIN AMERICA 451
A.Market Analysis 451
Market Overview 451
Current Market Scenario 451
2005 - A Difficult Year for Home Appliances 451
Focus on Select Latin American Markets 451
Columbia 451
Peru 452
B.Market Analytics 453
Table 315: Latin American Recent Past, Current & Future
Analysis for Major Electric Household Appliances by
Geographic Region - Brazil, Mexico, Argentina, Chile, and
Rest of Latin America Independently Analyzed by Annual Sales
in Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 453
Table 316: Latin American Historic Review for Major Electric
Household Appliances by Geographic Region - Brazil, Mexico,
Argentina, Chile, and Rest of Latin America Independently
Analyzed by Annual Sales in Thousand Units for the Years
2000 through 2006 (includes corresponding Graph/Chart) 454
Table 317: Latin American 11-Year Perspective for Major
Electric Household Appliances by Geographic Region -
Percentage Breakdown of Unit Sales for Brazil, Mexico,
Argentina, Chile and Rest of Latin America for the Years
2005, 2010 and 2015 (includes corresponding Graph/Chart) 455
Table 318: Latin American Recent Past, Current & Future
Analysis for Major Electric Household Appliances by Product
Segment - Compactors, Dishwashers, Disposers, Dryers,
Freezers, Microwave Ovens, Range Hoods, Electric Ranges,
Refrigerators, Vacuum Cleaners, Washing Machines, Water
Heaters (Electric), Room ACs and Other Major Electric
Household Appliances Independently Analyzed by Annual Sales
in Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 456
Table 319: Latin American Historic Review for Major Electric
Household Appliances by Product Segment - Compactors,
Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
Range Hoods, Electric Ranges, Refrigerators, Vacuum
Cleaners, Washing Machines, Water Heaters (Electric), Room
ACs and Other Major Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 457
Table 320: Latin American 11-Year Perspective for Major
Electric Household Appliances by Product Segment -
Percentage Breakdown of Unit Sales for Compactors,
Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
Range Hoods, Electric Ranges, Refrigerators, Vacuum
Cleaners, Washing Machines, Water Heaters (Electric), Room
ACs and Other Major Electric Household Appliances for the
Years 2005, 2010 and 2015 (includes corresponding
Graph/Chart) 458
Table 321: Latin American Recent Past, Current & Future
Analysis for Small Electric Household Appliances by
Geographic Region - Brazil, Mexico, Argentina, Chile, and
Rest of Latin America Markets Independently Analyzed by
Annual Sales in Thousand Units for the Years 2007 through
2015 (includes corresponding Graph/Chart) 459
Table 322: Latin American Historic Review for Small Electric
Household Appliances by Geographic Region - Brazil, Mexico,
Argentina, Chile, and Rest of Latin America Independently
Analyzed by Annual Sales in Thousand Units for the Years
2000 through 2006 (includes corresponding Graph/Chart) 460
Table 323: Latin American 11-Year Perspective for Small
Electric Household Appliances by Geographic Region -
Percentage Breakdown of Unit Sales for Brazil, Mexico,
Argentina, Chile, and Rest of Latin America Markets for the
Years 2005, 2010 and 2015 (includes corresponding
Graph/Chart) 461
Table 324: Latin American Recent Past, Current & Future
Analysis for Small Electric Household Appliances by Product
Segment - Blenders, Bread Makers, Broilers, Can Openers
(Electric), Coffee Makers, Electric Knives, Food Choppers,
Food Processors, Irons, Mixers, Toaster Ovens, Toasters,
Waffle Irons and Miscellaneous Small Electric Household
Appliances Independently Analyzed by Annual Sales in
Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 462
Table 325: Latin American Historic Review for Small Electric
Household Appliances by Product Segment - Blenders, Bread
Makers, Broilers, Can Openers (Electric), Coffee Makers,
Electric Knives, Food Choppers, Food Processors, Irons,
Mixers, Toaster Ovens, Toasters, Waffle Irons and
Miscellaneous Small Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 463
Table 326: Latin American 11-Year Perspective for Small
Electric Household Appliances by Product Segment -
Percentage Breakdown of Unit Sales for Blenders, Bread
Makers, Broilers, Can Openers (Electric), Coffee Makers,
Electric Knives, Food Choppers, Food Processors, Irons,
Mixers, Toaster Ovens, Toasters, Waffle Irons and
Miscellaneous Small Electric Household Appliances for the
Years 2005, 2010 and 2015 (includes corresponding
Graph/Chart) 464
16a. Brazil 465
A.Market Analysis 465
Market Overview 465
Current Market Scenario 465
A Historical Perspective 465
Household Penetration 466
Replacement Cycle 466
Operating Environment 466
Distribution Network 466
Statistics of the Brazilian Market: A Historic Perspective 467
Major Players 467
Table 327: Leading Players in the Brazilian Market for
Major Electric Household Appliances (2003-2005):
Percentage Breakdown of Volume Sales for Multibras, BS
Continental Utilidades Domésticas, Sharp do Brasil, and
Others (includes corresponding Graph/Chart) 467
Product Profile 468
Water Heaters 468
Refrigerators 468
PROCEL - Tests, Labels and Promotes Appliances 468
Consumer Preferences - A Key Factor in Product Development 468
Color - An Important Criteria 468
Economically Priced Products 468
Whirlpool SA - A Key Player in Brazil 468
B.Market Analytics 470
Table 328: Brazilian Recent Past, Current & Future Analysis
for Major Electric Household Appliances by Product Segment -
Compactors, Dishwashers, Disposers, Dryers, Freezers,
Microwave Ovens, Range Hoods, Electric Ranges,
Refrigerators, Vacuum Cleaners, Washing Machines, Water
Heaters (Electric), Room ACs and Other Major Electric
Household Appliances Independently Analyzed by Annual Sales
in Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 470
Table 329: Brazilian Historic Review for Major Electric
Household Appliances by Product Segment - Compactors,
Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
Range Hoods, Electric Ranges, Refrigerators, Vacuum
Cleaners, Washing Machines, Water Heaters (Electric), Room
ACs and Other Major Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 471
Table 330: Brazilian 11-Year Perspective for Major Electric
Household Appliances by Product Segment - Percentage
Breakdown of Unit Sales for Compactors, Dishwashers,
Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
Machines, Water Heaters (Electric), Room ACs and Other Major
Electric Household Appliances for the Years 2005, 2010 and
2015 (includes corresponding Graph/Chart) 472
Table 331: Brazilian Recent Past, Current & Future Analysis
for Small Electric Household Appliances by Product Segment -
Blenders, Bread Makers, Broilers, Can Openers (Electric),
Coffee Makers, Electric Knives, Food Choppers, Food
Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle
Irons and Miscellaneous Small Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2007 through 2015 (includes corresponding
Graph/Chart) 473
Table 332: Brazilian Historic Review for Small Electric
Household Appliances by Product Segment - Blenders, Bread
Makers, Broilers, Can Openers (Electric), Coffee Makers,
Electric Knives, Food Choppers, Food Processors, Irons,
Mixers, Toaster Ovens, Toasters, Waffle Irons and
Miscellaneous Small Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 474
Table 333: Brazilian 11-Year Perspective for Small Electric
Household Appliances by Product Segment - Percentage
Breakdown of Unit Sales for Blenders, Bread Makers,
Broilers, Can Openers (Electric), Coffee Makers, Electric
Knives, Food Choppers, Food Processors, Irons, Mixers,
Toaster Ovens, Toasters, Waffle Irons and Miscellaneous
Small Electric Household Appliances for the Years 2005, 2010
and 2015 (includes corresponding Graph/Chart) 475
16b. Mexico 476
A.Market Analysis 476
Market Overview 476
Current Market Scenario 476
Market Scenario 476
Operating Environment 477
Distribution Network 477
Whirlpool Mexico S.A. de C.V - A Key Player 477
B.Market Analytics 478
Table 334: Mexican Recent Past, Current & Future Analysis
for Major Electric Household Appliances by Product Segment -
Compactors, Dishwashers, Disposers, Dryers, Freezers,
Microwave Ovens, Range Hoods, Electric Ranges,
Refrigerators, Vacuum Cleaners, Washing Machines, Water
Heaters (Electric), Room ACs and Other Major Electric
Household Appliances Independently Analyzed by Annual Sales
in Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 478
Table 335: Mexican Historic Review for Major Electric
Household Appliances by Product Segment - Compactors,
Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
Range Hoods, Electric Ranges, Refrigerators, Vacuum
Cleaners, Washing Machines, Water Heaters (Electric), Room
ACs and Other Major Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 479
Table 336: Mexican 11-Year Perspective for Major Electric
Household Appliances by Product Segment - Percentage
Breakdown of Unit Sales for Compactors, Dishwashers,
Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
Machines, Water Heaters (Electric), Room ACs and Other Major
Electric Household Appliances for the Years 2005, 2010 and
2015 (includes corresponding Graph/Chart) 480
Table 337: Mexican Recent Past, Current & Future Analysis
for Small Electric Household Appliances by Product Segment -
Blenders, Bread Makers, Broilers, Can Openers (Electric),
Coffee Makers, Electric Knives, Food Choppers, Food
Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle
Irons and Miscellaneous Small Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2007 through 2015 (includes corresponding
Graph/Chart) 481
Table 338: Mexican Historic Review for Small Electric
Household Appliances by Product Segment - Blenders, Bread
Makers, Broilers, Can Openers (Electric), Coffee Makers,
Electric Knives, Food Choppers, Food Processors, Irons,
Mixers, Toaster Ovens, Toasters, Waffle Irons and
Miscellaneous Small Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 482
Table 339: Mexican 11-Year Perspective for Small Electric
Household Appliances by Product Segment - Percentage
Breakdown of Unit Sales for Blenders, Bread Makers,
Broilers, Can Openers (Electric), Coffee Makers, Electric
Knives, Food Choppers, Food Processors, Irons, Mixers,
Toaster Ovens, Toasters, Waffle Irons and Miscellaneous
Small Electric Household Appliances for the Years 2005, 2010
and 2015 (includes corresponding Graph/Chart) 483
16c. Argentina 484
A.Market Analysis 484
Market Overview 484
Current Market Scenario 484
Consumer Profile 484
Household Penetration 484
Replacement Cycle 484
Operating Environment 485
Distribution Channels 485
Statistics of the Argentinean Market: A Historic Perspective 485
Major Players 485
Table 340: Leading Players in the Argentinean Market for
Major Electric Household Appliances (2003-2005):
Percentage Breakdown of Volume Sales for Whirlpool
Argentina, LG Electronics, Domec, and Others (includes
corresponding Graph/Chart) 485
Table 341: Argentinean Imports of Small Household
Appliances in 2006: Percentage Share Breakdown of Import
Value by Country for China, Brazil, Israel, Italy, Poland,
Spain, Singapore, and Others (includes corresponding
Graph/Chart) 486
Key Players 486
Domec Cia de Artefactos Domesticos SA 486
Whirlpool Argentina SA 486
B.Market Analytics 487
Table 342: Argentinean Recent Past, Current & Future
Analysis for Major Electric Household Appliances by Product
Segment - Compactors, Dishwashers, Disposers, Dryers,
Freezers, Microwave Ovens, Range Hoods, Electric Ranges,
Refrigerators, Vacuum Cleaners, Washing Machines, Water
Heaters (Electric), Room ACs and Other Major Electric
Household Appliances Independently Analyzed by Annual Sales
in Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 487
Table 343: Argentinean Historic Review for Major Electric
Household Appliances by Product Segment - Compactors,
Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
Range Hoods, Electric Ranges, Refrigerators, Vacuum
Cleaners, Washing Machines, Water Heaters (Electric), Room
ACs and Other Major Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 488
Table 344: Argentinean 11-Year Perspective for Major
Electric Household Appliances by Product Segment -
Percentage Breakdown of Unit Sales for Compactors,
Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
Range Hoods, Electric Ranges, Refrigerators, Vacuum
Cleaners, Washing Machines, Water Heaters (Electric), Room
ACs and Other Major Electric Household Appliances for the
Years 2005, 2010 and 2015 (includes corresponding
Graph/Chart) 489
Table 345: Argentinean Recent Past, Current & Future
Analysis for Small Electric Household Appliances by Product
Segment - Blenders, Bread Makers, Broilers, Can Openers
(Electric), Coffee Makers, Electric Knives, Food Choppers,
Food Processors, Irons, Mixers, Toaster Ovens, Toasters,
Waffle Irons and Miscellaneous Small Electric Household
Appliances Independently Analyzed by Annual Sales in
Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 490
Table 346: Argentinean Historic Review for Small Electric
Household Appliances by Product Segment - Blenders, Bread
Makers, Broilers, Can Openers (Electric), Coffee Makers,
Electric Knives, Food Choppers, Food Processors, Irons,
Mixers, Toaster Ovens, Toasters, Waffle Irons and
Miscellaneous Small Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 491
Table 347: Argentinean 11-Year Perspective for Small
Electric Household Appliances by Product Segment -
Percentage Breakdown of Unit Sales for Blenders, Bread
Makers, Broilers, Can Openers (Electric), Coffee Makers,
Electric Knives, Food Choppers, Food Processors, Irons,
Mixers, Toaster Ovens, Toasters, Waffle Irons and
Miscellaneous Small Electric Household Appliances for the
Years 2005, 2010 and 2015 (includes corresponding
Graph/Chart) 492
16d. Chile 493
A.Market Analysis 493
Market Overview 493
Current Market Scenario 493
Consumer Profile 493
Market Penetration 494
Operating Environment 494
Distribution Network 494
B.Market Analytics 495
Table 348: Chilean Recent Past, Current & Future Analysis
for Major Electric Household Appliances by Product Segment -
Compactors, Dishwashers, Disposers, Dryers, Freezers,
Microwave Ovens, Range Hoods, Electric Ranges,
Refrigerators, Vacuum Cleaners, Washing Machines, Water
Heaters (Electric), Room ACs and Other Major Electric
Household Appliances Independently Analyzed by Annual Sales
in Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 495
Table 349: Chilean Historic Review for Major Electric
Household Appliances by Product Segment - Compactors,
Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
Range Hoods, Electric Ranges, Refrigerators, Vacuum
Cleaners, Washing Machines, Water Heaters (Electric), Room
ACs and Other Major Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 496
Table 350: Chilean 11-Year Perspective for Major Electric
Household Appliances by Product Segment - Percentage
Breakdown of Unit Sales for Compactors, Dishwashers,
Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
Machines, Water Heaters (Electric), Room Acs and Other Major
Electric Household Appliances for the Years 2005, 2010 and
2015 (includes corresponding Graph/Chart) 497
Table 351: Chilean Recent Past, Current & Future Analysis
for Small Electric Household Appliances by Product Segment -
Blenders, Bread Makers, Broilers, Can Openers (Electric),
Coffee Makers, Electric Knives, Food Choppers, Food
Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle
Irons and Miscellaneous Small Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2007 through 2015 (includes corresponding
Graph/Chart) 498
Table 352: Chilean Historic Review for Small Electric
Household Appliances by Product Segment - Blenders, Bread
Makers, Broilers, Can Openers (Electric), Coffee Makers,
Electric Knives, Food Choppers, Food Processors, Irons,
Mixers, Toaster Ovens, Toasters, Waffle Irons and
Miscellaneous Small Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 499
Table 353: Chilean 11-Year Perspective for Small Electric
Household Appliances by Product Segment - Percentage
Breakdown of Unit Sales for Blenders, Bread Makers,
Broilers, Can Openers (Electric), Coffee Makers, Electric
Knives, Food Choppers, Food Processors, Irons, Mixers,
Toaster Ovens, Toasters, Waffle Irons and Miscellaneous
Small Electric Household Appliances for the Years 2005, 2010
and 2015 (includes corresponding Graph/Chart) 500
16e. Rest of Latin America 501
A.Market Analysis 501
Market Overview 501
Current Market Scenario 501
Dominican Republic 501
Consumer Profile 501
Imports 502
Peru 502
Table 354: Peruvian Home Appliances Market (2005 & 2006):
Percentage Breakdown of Value Sales by Category -
Audio/Video Appliances, Small Appliances, and White Goods
(includes corresponding Graph/Chart) 502
Venezuela 503
Factors Impacting Growth 503
B.Market Analytics 504
Table 355: Rest of Latin American Recent Past, Current &
Future Analysis for Major Electric Household Appliances by
Product Segment - Compactors, Dishwashers, Disposers,
Dryers, Freezers, Microwave Ovens, Range Hoods, Electric
Ranges, Refrigerators, Vacuum Cleaners, Washing Machines,
Water Heaters (Electric), Room ACs and Other Major Electric
Household Appliances Independently Analyzed by Annual Sales
in Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 504
Table 356: Rest of Latin American Historic Review for Major
Electric Household Appliances by Product Segment -
Compactors, Dishwashers, Disposers, Dryers, Freezers,
Microwave Ovens, Range Hoods, Electric Ranges,
Refrigerators, Vacuum Cleaners, Washing Machines, Water
Heaters (Electric), Room ACs and Other Major Electric
Household Appliances Independently Analyzed by Annual Sales
in Thousand Units for the Years 2000 through 2006 (includes
corresponding Graph/Chart) 505
Table 357: Rest of Latin American 11-Year Perspective for
Major Electric Household Appliances by Product Segment -
Percentage Breakdown of Unit Sales for Compactors,
Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
Range Hoods, Electric Ranges, Refrigerators, Vacuum
Cleaners, Washing Machines, Water Heaters (Electric), Room
ACs and Other Major Electric Household Appliances for the
Years 2005, 2010 and 2015 (includes corresponding
Graph/Chart) 506
Table 358: Rest of Latin American Recent Past, Current &
Future Analysis for Small Electric Household Appliances by
Product Segment - Blenders, Bread Makers, Broilers, Can
Openers (Electric), Coffee Makers, Electric Knives, Food
Choppers, Food Processors, Irons, Mixers, Toaster Ovens,
Toasters, Waffle Irons and Miscellaneous Small Electric
Household Appliances Independently Analyzed by Annual Sales
for the in Thousand Units Years 2007 through 2015 (includes
corresponding Graph/Chart) 507
Table 359: Rest of Latin American Historic Review for Small
Electric Household Appliances by Product Segment - Blenders,
Bread Makers, Broilers, Can Openers (Electric), Coffee
Makers, Electric Knives, Food Choppers, Food Processors,
Irons, Mixers, Toaster Ovens, Toasters, Waffle Irons and
Miscellaneous Small Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units
for the Years 2000 through 2006 (includes corresponding
Graph/Chart) 508
Table 360: Rest of Latin American 11-Year Perspective for
Small Electric Household Appliances by Product Segment -
Percentage Breakdown of Unit Sales for Blenders, Bread
Makers, Broilers, Can Openers (Electric), Coffee Makers,
Electric Knives, Food Choppers, Food Processors, Irons,
Mixers, Toaster Ovens, Toasters, Waffle Irons and
Miscellaneous Small Electric Household Appliances for the
Years 2005, 2010 and 2015 (includes corresponding
Graph/Chart) 509
17. THE MIDDLE EAST/AFRICA 510
A.Market Analysis 510
Market Overview 510
Current Market Scenario 510
Brand Leadership 510
Major Suppliers of Household Appliances 510
A Peek into South African Market 510
B.Market Analytics 512
Table 361: Middle East/Africa Recent Past, Current & Future
Analysis for Major Electric Household Appliances by Product
Segment - Compactors, Dishwashers, Disposers, Dryers,
Freezers, Microwave Ovens, Range Hoods, Electric Ranges,
Refrigerators, Vacuum Cleaners, Washing Machines, Water
Heaters (Electric), Room ACs and Other Major Electric
Household Appliances Independently Analyzed by Annual Sales
in Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 512
Table 362: Middle East/Africa Historic Review for Major
Electric Household Appliances by Product Segment -
Compactors, Dishwashers, Disposers, Dryers, Freezers,
Microwave Ovens, Range Hoods, Electric Ranges,
Refrigerators, Vacuum Cleaners, Washing Machines, Water
Heaters (Electric), Room ACs and Other Major Electric
Household Appliances Independently Analyzed by Annual Sales
in Thousand Units for the Years 2000 through 2006 (includes
corresponding Graph/Chart) 513
Table 363: Middle East/Africa 11-Year Perspective for Major
Electric Household Appliances by Product Segment -
Percentage Breakdown of Unit Sales for Compactors,
Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
Range Hoods, Electric Ranges, Refrigerators, Vacuum
Cleaners, Washing Machines, Water Heaters (Electric), Room
ACs and Other Major Electric Household Appliances for the
Years 2005, 2010 and 2015 (includes corresponding
Graph/Chart) 514
Table 364: Middle East/Africa Recent Past, Current & Future
Analysis for Small Electric Household Appliances by Product
Segment - Blenders, Bread Makers, Broilers, Can Openers
(Electric), Coffee Makers, Electric Knives, Food Choppers,
Food Processors, Irons, Mixers, Toaster Ovens, Toasters,
Waffle Irons and Miscellaneous Small Electric Household
Appliances Independently Analyzed by Annual Sales in
Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 515
Table 365: Middle East/Africa Historic Review for Small
Electric Household Appliances by Product Segment - Blenders,
Bread Makers, Broilers, Can Openers (Electric), Coffee
Makers, Electric Knives, Food Choppers, Food Processors,
Irons, Mixers, Toaster Ovens, Toasters, Waffle Irons and
Miscellaneous Small Electric Household Appliances
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2000 through 2006 (includes corresponding
Graph/Chart) 516
Table 366: Middle East/Africa 11-Year Perspective for Small
Electric Household Appliances by Product Segment -
Percentage Breakdown of Unit Sales for Blenders, Bread
Makers, Broilers, Can Openers (Electric), Coffee Makers,
Electric Knives, Food Choppers, Food Processors, Irons,
Mixers, Toaster Ovens, Toasters, Waffle Irons and
Miscellaneous Small Electric Household Appliances for the
Years 2005, 2010 and 2015 (includes corresponding
Graph/Chart) 517
COMPETITIVE LANDSCAPE
Total Companies Profiled: 423 (including Divisions/Subsidiaries - 522)
------------------------------------------
Region/Country Players
------------------------------------------
The United States 57
Canada 10
Japan 12
Europe 300
France 13
Germany 44
The United Kingdom 47
Italy 74
Spain 19
Rest of Europe 103
Asia-Pacific (Excluding Japan) 120
Middle East 10
Latin America 9
Africa 4
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