High Energy Consumption of Electric Motors Compel Industries to Turn to High-Efficiency Electric Motors

End Users Attracted by the Longer Life Span of High-efficiency Motors

With electric motors consuming 60 per cent of all electricity used in industries, end users realise that they have to focus their energy conservation efforts on getting their industrial plants fitted with energy-efficient motors. The recent initiatives to lower carbon dioxide emissions have led to numerous customers opting for high-efficiency equipment in their production facilities. Motor manufacturers will be pleased with this rising end-user awareness of energy efficiency standards as high-energy efficiency motors are 15 to 25 per cent costlier than a standard efficiency one. Manufacturers can justify these high costs with their significant life cycle savings - at 96 per cent motor efficiency, end users can save up to 10 per cent in energy costs. This gradual shift in priority from initial costs to fall-out, service, and maintenance costs of equipment is a leap forward for the mature Japanese electric motors market. “The average life span, including repairs, for a standard-efficiency motor rated between 7.5 kW to 75 kW and operating daily at about 75 per cent of full load is approximately 12 years,” says the analyst of this research. “This increases to about 13.5 years with the use of a high-efficiency motor and even longer with a premium-efficiency one.” The market is expected to eventually settle with long-life motors until the next inflection point in energy efficiency improvement.

Technology advancements such as regulated energy consumption, better materials and improved controls have all raised the average life span of a motor by 12 to 15 per cent. To a large extent, technology improvements have offset the pricing pressures brought about by the credit crunch. Japan is a major manufacturing hub and several miniature, small and medium motors find applications in industries such as electronics and manufacturing. The electric motors market is dominated by these small and miniature motors, which constituted 33 per cent of the total market in 2009. More than 75 per cent of the miniature-, small- and medium-sized motors were sold through distributors, while large motors were sold directly to customers. “Overall, expanding cities and the consequent need for infrastructure and alternate sources of energy and other resources will drive the need for advanced technology motors in Japan,” notes the analyst. To cater to the potential hike in demand, manufacturers in Japan are looking to establish joint ventures with companies in China and India.”

Market Sectors Covered:

• AC asynchronous
• AC synchronous
• DC motors

TABLE OF CONTENTS

1. Introduction
   1.1 Aim and Objective of Research

2. Executive Summary
   2.1 Executive Overview

3. Total Electric Motors Market in Japan
   3.1 Country Overview
   3.2 Industry Challenges
   3.3 Market Drivers and Restraints
   3.4 Market Engineering Measurements
   3.5 Revenue forecasts for Total Electric Motors Market
   3.6 Revenue split and CAGR by Motor Type and Phase
   3.7 Revenue split and CAGR by Output Power
   3.8 Revenue split by end-user industries and applications
   3.9 Competitive Analysis

4. Market Trends
   4.1 Technology Trends
   4.2 Energy Efficiency Trends
   4.3 Pricing Trends

5. Strategic Conclusion

List of Figures          
Total Electric Motors Market: Industrial Growth Rate (Japan), 2009-2010
Total Electric Motors Market: Revenue Forecasts (Japan), 2006-2016
Total Electric Motors Market: CAGR by Motor Type and Phase (Japan), 2009-2016
Total Electric Motors Market: CAGR by Output Power (Japan), 2009-2016
Total Electric Motors Market: Company Market share by revenues (Japan), 2009-2016

List of Charts
Electric Motors Market: Industry Challenges (Japan), 2010-2016
Electric Motors Market: Market Drivers (Japan), 2010-2016
Electric Motors Market: Market Restraints (Japan), 2010-2016
Electric Motors Market: Market Engineering Measurements (Japan), 2009
Total Electric Motors Market: Revenue Forecasts (Japan), 2006-2016
Total Electric Motors Market: Percent of Revenues by Motor Type and Phases (Japan), 2009
Total Electric Motors Market: Percent of Revenues by Output Power (Japan), 2009
Total Electric Motors Market: Revenue Split by End-user Industries (Japan), 2009
Total Electric Motors Market: Revenue Split by Applications (Japan), 2009
Total Electric Motors Market: Company Market Share by Revenues (Japan), 2009
Total Electric Motors Market: Comparison of Output and Efficiency (Japan), 2009
Total Electric Motors Market: Comparison of Cost and Energy Efficiency (Japan), 2009