This market research report focuses on embedded technology, including both embedded hardware and embedded software. The report forecasts the market for embedded technology through 2015 by considering macroeconomic factors and dynamics of the markets for various end products.  It also provides measurement and analysis of major market segments and highlights major players and emerging trends affecting the market.

This research builds upon previously a published report in 2009. The market dynamics have changed since that time, and several new devices have emerged in the market. “Hot” technologies in 2009 such as the MP3 player are becoming outdated and newer technologies such as smartphones and tablets are making headway into everyday life.

A new open-source operating system provided by Google, “Android,” has generated widespread interest in the worldwide community, and several companies have planned to enhance or upgrade their devices to Android at some point.

Semiconductor geometry has continued to shrink but still has not reached its physical limits just yet. The erosion in prices of semiconductor chips has continued, but due to continued demand, the market has continued to expand.

We’ve considered all these factors in preparing the market analysis and forecast in subsequent sections.

REASONS FOR UNDERTAKING THE STUDY

The ease of developing and marketing embedded devices is increasing with the advancement of technology and communication. Embedded devices dominate nearly every aspect of human life and will continue to do so in the future.  Many new devices are being introduced into the global market every day with innovative end applications.  From cell phones to digital TVs to tablets to refrigerators to washers, we are constantly using embedded devices for different purposes, blissfully unaware of the underlying technology.

Embedded hardware and software make these embedded devices work. The success of the embedded devices is defined by the quality of the device’s design and development and its use of the proper underlying hardware that meets cost constraints.  This study analyzes key components of embedded devices, underlying business models and the drivers for each, the overall market size and projection, and the size and projection of major market segments. 

EMBEDDED TECHNOLOGY MARKET SEGMENTATION

Historically the term embedded systems was used to describe any non-PC-related system, but in time, the definition of the term has grown to include any system that is dedicated to a particular functionality.  This report segments the embedded market into hardware and software. 

The hardware segment consists of the following segments:

• Processor IP (Intellectual Property):  Key players include ARM and MIPS
• MPU/MCU:  Microcontrollers and microprocessors
• DSP:  Digital signal processors
• ASIC:  Application-specific integrated circuit
• FPGA:  Field processing gate arrays
• Embedded boards.

The software segment consists of:

• Operating system:  Key players include Windows CE, Vxworks
• Software development and testing tools:  This includes development tools such as Eclipse
• Middleware:  Perhaps less important but still significant—this includes things such as TCP/IP (Transmissoin Control Protocol/Internet Protocol)stack
• Open-source software and tools:  This includes Linux and Android.

REPORT SCOPE AND ORGANIZATION

The report is divided into two parts:  embedded software and embedded hardware.  For each segment of the hardware and software market, we have provided:

• Definition and further segmentation
• Overall market
• Geographic data
• Revenue by end application
• Business models
• Growth forecast and market trends
• Key players and market share.

The report also includes a high-level discussion on the embedded hardware design.

The report does not consider chips developed for a specialized market such as set-top boxes.  It also excludes IP and EDA (electronic design automation) tools used for the development of hardware. 

This report will provide:

• Understanding of the embedded devices architecture and the roles played by different hardware components
• Understanding of the market segment and factors driving its growth
• Knowledge of business models used in different market segments
• Market potential for each segment and projection for the next 5 years.

INTENDED AUDIENCE

This report is a horizontal report that touches many vertical industries.  We believe that this report will be useful to a broad reader base.  More specifically, we believe that the following categories of people should benefit: 

• Embedded industry insiders looking to enhance their business knowledge by understanding more about the market trends, including executives, managers, marketing, and salespeople
• Product marketing and management people who want to understand the intricacies of the embedded market and position their products accordingly
• Business and venture executives in the technology industry looking to invest in embedded hardware companies
• Finance and investment professionals looking to make investment decisions for embedded hardware market companies.

TABLE OF CONTENTS

CHAPTER ONE: INTRODUCTION  
    STUDY GOALS AND OBJECTIVES  1
    REASONS FOR UNDERTAKING THE STUDY  1
    EMBEDDED TECHNOLOGY MARKET SEGMENTATION  2
    REPORT SCOPE AND ORGANIZATION  2
    INTENDED AUDIENCE 3
    METHODOLOGY  3
    ANALYST CREDENTIALS  4
    RELATED REPORTS  5
    DISCLAIMER  5

CHAPTER TWO: SUMMARY  
   SUMMARY TABLE WORLDWIDE EMBEDDED TECHNOLOGY
     MARKET, THROUGH 2015 ($ MILLIONS) 6
   SUMMARY FIGURE EMBEDDED TECHNOLOGY MARKET, 2009-2015
     ($ MILLIONS)  7

CHAPTER THREE: OVERVIEW  
    HISTORY AND DEFINITION  8
    EMBEDDED SYSTEMS: VERTICAL MARKETS  9
         CONSUMER  10
         COMMUNICATIONS  10
         ENTERPRISE  10
         OTHER  11
             Industrial  11
             Automotive  11
             Medical  11
             Government  12
             Avionics  12
    EMBEDDED SYSTEMS: GEOGRAPHIC SEGMENTS  12
    EMBEDDED SYSTEMS DEVELOPMENT CYCLE  12
   FIGURE 1 TYPICAL EMBEDDED DEVICES DEVELOPMENT CYCLE  13
         DETERMINING EMBEDDED PRODUCT COST  14
             NONRECURRING EXPENSE (NRE)  14
   TABLE 1 NRE IN EMBEDDED SYSTEM DEVELOPMENT  15
                  PER UNIT COST  15
   TABLE 2 BILL OF MATERIALS CALCULATION FOR EMBEDDED
     DEVICE  16

CHAPTER FOUR: EMBEDDED HARDWARE  
    HARDWARE COMPONENTS IN A TYPICAL EMBEDDED SYSTEM  17
   FIGURE 2 HARDWARE COMPONENTS IN A TYPICAL EMBEDDED
      DEVICE  17
            TYPICAL EMBEDDED HARDWARE DEVELOPMENT CYCLE  18
                  Processor Selection  18
                  Memory  19
                  Peripheral Requirements  20
                  FPGA and ASIC  20
                  Board Design and Integration 20
        TRENDS IN EMBEDDED HARDWARE TECHNOLOGY  21

CHAPTER FIVE: OVERALL EMBEDDED HARDWARE MARKET  
    OVERALL EMBEDDED HARDWARE MARKET  22
         OVERALL EMBEDDED HARDWARE (CONTINUED)  23
   TABLE 3 WORLDWIDE EMBEDDED HARDWARE MARKET
      SEGMENTS, THROUGH 2015 ($ MILLIONS)  24
   FIGURE 3 WORLDWIDE MARKET FOR EMBEDDED HARDWARE
      SEGMENTS, 2009­2015 ($ MILLIONS)  24
   FIGURE 4 WORLDWIDE MARKET FOR EMBEDDED HARDWARE
      SEGMENTS, 2010 (%  25
        MARKET BY REGION  25
   TABLE 4 WORLDWIDE EMBEDDED HARDWARE MARKET BY
      GEOGRAPHIC SEGMENTS, THROUGH 2015 ($ MILLIONS)  26
   FIGURE 5 EMBEDDED HARDWARE MARKET BY GEOGRAPHIC
      SEGMENTS, 2009­2015 ($ MILLIONS)  26
   FIGURE 6 WORLDWIDE MARKET BY REGION, 2010 ($ MILLIONS)  27
        MARKET BY VERTICAL SEGMENTS  27
   TABLE 5 WORLDWIDE EMBEDDED HARDWARE MARKET BY
      VERTICAL SEGMENTS, THROUGH 2015 ($ MILLIONS) 28
   FIGURE 7 EMBEDDED HARDWARE MARKET BY VERTICAL
      SEGMENTS, 2009­2015 ($ MILLIONS)  28
   FIGURE 8 WORLDWIDE MARKET BY VERTICAL SEGMENTS, 2010 ($
      MILLIONS)  29

CHAPTER SIX: PROCESSOR IP  
    TYPES OF PROCESSORS ARCHITECTURES  30
    PROCESSOR IP MARKET: BUSINESS MODELS  31
    OVERALL PROCESSOR IP MARKET  32
   TABLE 6 WORLDWIDE PROCESSOR IP MARKET FORECAST ($
     MILLIONS)  32
        EMBEDDED PROCESSOR SHIPMENT YEAR OVER YEAR  32
   TABLE 7 WORLDWIDE PROCESSOR IP SHIPMENT AND REVENUE,
     THROUGH 2015  33
        PROCESSOR IP MARKET BY REGION  33
   TABLE 8 WORLDWIDE PROCESSOR MARKET BY REGION,
     THROUGH 2015 ($ MILLIONS)  33
   TABLE 9 WORLDWIDE PROCESSOR MARKET SHARE BY REGION
      2010 (%)  34
   FIGURE 9 WORLDWIDE PROCESSOR IP MARKET BY REGION, 2010
      (%)  34
         PROCESSOR IP MARKET BY VERTICAL  34
   TABLE 10 WORLDWIDE PROCESSOR MARKET BY VERTICALS ($
     MILLIONS)  35
         PROCESSOR IP: MAJOR PLAYERS  35
             COMPANY PROFILES  36
                  ARM, Ltd  36
                        Related Products  37
                        Recent Developments 38
                  CEVA, Inc  38
                        Related Products  38
                        Recent Developments 39
                  MIPS Technologies, Inc  39
                        Related Products  40
                        Recent Developments 41
                  Synopsys, Inc (ARC)  41
                        Related Products  42
                        Recent Developments 42
                  PowerPC  43
                        Recent Developments 43
         MARKET SHARE OF PROCESSOR IP VENDORS  44
   TABLE 11 PROCESSOR IP VENDORS MARKET SHARE, 2010 (%)  44
   FIGURE 10 WORLDWIDE PROCESSOR IP MARKET SHARE, 2010 (%)  45
         TRENDS IN PROCESSOR IP MARKET  45
             TRENDS IN PROCESSOR IP MARKET (CONTINUED)  46

CHAPTER SEVEN: MICROPROCESSORS AND MICROCONTROLLERS  
    INDUSTRY OVERVIEW  47
         MICROCONTROLLER CLASSIFICATION BY BIT WIDTH  48
             Thirty-two-bit versus Sixty-four-bit Processors  49
    MICROPROCESSOR MARKET TRENDS  50
    MCU/MPU WORLDWIDE MARKET  51
   TABLE 12 WORLDWIDE MPU/MCU MARKET FORECAST ($
     MILLIONS)  51
   TABLE 13 WORLDWIDE MPU/MCU MARKET BY REGION ($
     MILLIONS)  51
   TABLE 14 WORLDWIDE MPU/MCU MARKET BY VERTICALS ($
     MILLIONS)  52
         SELECTED VENDOR PROFILES  52
             FREESCALE  52
                  Related Products  52
                        Qorivva/5xxx Power Architecture MCUs  53
                  Kinetis ARM MCUs  53
                  ColdFire+ MCUs  53
                  iMX Applications Processors Based on ARM
                        Technology  53
                  QorIQ Processing Platforms  53
                  PowerQUICC 54
        Recent Developments  54
INTEL  55
        Related Products  55
        Recent Developments  56
MARVELL  56
        Related Products  57
                  ARMADA XP  57
                  ARMADA 300  57
                  Discovery Innovation Series  57
                  Kirkwood Series  57
        Recent Developments  58
MICROCHIP TECHNOLOGY, INC  58
        Related Products  59
        Recent Developments  59
NVIDIA  60
        Related Products  60
        Recent Developments  60
NXP  61
        Related Products  61
        Recent Developments  61
QUALCOMM  62
        Related Products  62
        Recent Developments  63
RENESAS  63
        Related Products  63
        Recent Developments  64
SAMSUNG 65
        Related Products  65
        Recent Developments  66
VIA  66
        Related Products  66
                  VIA QuadCore Processor  67
                  VIA Nano X2 E-Series Processor 67
                  VIA Nano X2 Processor  67
                  VIA Eden X2 Processor  67
                  VIA Nano Processor L-Series  67
                  VIA Nano Processor U-Series  67
                  VIA PV530 Processor  68
                           VIA C7-M Mobile Processor 68
                           VIA C7 Processor  68
                           VIA Eden Embedded Processor  68
                 Recent Developments  69
            ZILOG  69
                 Related Products  70
                 Recent Developments  70
        MPU/MCU PRICING AND BUSINESS STRATEGY  70
        MPU/MCU VENDOR MARKET SHARE (2010)  71
   TABLE 15 MCU/MPU VENDORS MARKET SHARE, 2010 (%)  72
   FIGURE 11 MPU/MCU VENDOR MARKET SHARE, 2010 (%)  72

CHAPTER EIGHT: DIGITAL SIGNAL PROCESSORS  
    INDUSTRY OVERVIEW  73
   FIGURE 12 A TYPICAL DSP SYSTEM 74
        WORLDWIDE DSP MARKET FORECAST  75
   TABLE 16 WORLDWIDE DSP MARKET FORECAST, THROUGH 2015
     ($ MILLIONS)  76
   TABLE 17 GLOBAL DSP MARKET BY REGION, THROUGH 2015 ($
     MILLIONS)  76
   TABLE 18 GLOBAL DSP MARKET BY VERTICAL, THROUGH 2015 ($
     MILLIONS)  77
        TRENDS IN DSP MARKET  77
        MAJOR PLAYERS IN DSP MARKET  78
             ANALOG DEVICES  78
                  Related Products  79
                  Recent Developments  79
             FREESCALE  80
                  Related Products  80
                  Recent Developments  81
             TEXAS INSTRUMENT (TI)  81
                  Related Products  81
                  Recent Developments  82
        DSP MARKET VENDOR SHARES  83
   TABLE 19 DSP VENDORS MARKET SHARE, 2010 (%)  83
   FIGURE 13 WORLDWIDE DSP MARKET SHARE, 2010 (%)  83

CHAPTER NINE: RAM  
    INDUSTRY OVERVIEW  84
         INDUSTRY OVERVIEW (CONTINUED) 85
    SRAM MARKET AND BUSINESS STRATEGY  86
    DRAM MARKET AND BUSINESS STRATEGY  86
         DRAM MARKET AND BUSINESS  (CONTINUED)  87
    RAM MARKET FORECAST  88
   TABLE 20 GLOBAL RAM MARKET FORECAST, THROUGH 2015 ($
     MILLIONS)  88
   TABLE 21 GLOBAL RAM MARKET BY REGION, THROUGH 2015 ($
     MILLIONS)  89
   TABLE 22 GLOBAL RAM MARKET BY VERTICAL, THROUGH 2015 ($
     MILLIONS)  89
        RAM MARKET TRENDS  89
            RAM MARKET TRENDS (CONTINUED)  90
            RAM MARKET TRENDS (CONTINUED)  91
        RAM VENDORS MARKET SHARE  92
   TABLE 23 RAM VENDORS MARKET SHARE, 2010 (%)  92
   FIGURE 14 WORLDWIDE RAM VENDOR MARKET SHARE, 2010 (%) 92
        SELECTED VENDOR PROFILES  93
            ELPIDA 93
                 Related Products  93
                          DDR3 SDRAM 93
                          DDR2 SDRAM 93
                          Mobile RAM 93
                          GDDR5  94
                 Recent Developments  94
            HYNIX  94
                 Related Products  95
                          DDR, DDR2, and DDR3 SDRAM  95
                 Recent Developments  95
            MICRON  96
                 Related Products  96
                          SDRAM  96
                          DR SDRAM  96
                          DDR2 SDRAM 96
                          DDR3 SDRAM 96
                          RLDRAM  96
                          Mobile LPDRAM  97
                 Recent Developments  97
            POWERCHIP  97
                 Recent Developments  98
            SAMSUNG 98
                 Related Products  98
                 Recent Developments  99

CHAPTER TEN: FLASH MEMORY  
    INDUSTRY OVERVIEW  100
    FLASH MEMORY ARCHITECTURE  101
         NOR AND NAND FLASH  101
         MLC AND SLC NAND  102
    WORLDWIDE MARKET FORECAST  102
   TABLE 24 GLOBAL FLASH MARKET FORECAST, THROUGH 2015 ($
     MILLIONS)  103
   TABLE 25 GLOBAL FLASH MARKET BY REGION, THROUGH 2015 ($
     MILLIONS)  104
   TABLE 26 GLOBAL FLASH MARKET BY VERTICAL, THROUGH 2015
     ($ MILLIONS)  104
        FLASH MARKET TRENDS  104
            FLASH MARKET TRENDS (CONTINUED)  105
        FLASH MEMORY VENDOR MARKET SHARE (2010)  106
   TABLE 27 FLASH MEMORY VENDORS MARKET SHARE, 2010 (%)  106
   FIGURE 15 FLASH MEMORY VENDOR MARKET SHARE, 2010 (%)  107
        SELECTED VENDOR PROFILES  107
            HYNIX  107
                 Related Products  108
                 Recent Developments  108
            MICRON  109
                 Related Products  109
                 Recent Developments  109
                 Related Products  110
                          NAND Flash  110
                          Toggle DDR NAND Flash  110
                          NOR Flash  111
                 Recent Developments  111
            SPANSION, INC  112
                 Related Products  112
                 Recent Developments  112
            TOSHIBA  113
                 Related Products  113
                 Recent Developments  113

CHAPTER ELEVEN: ASIC
    INDUSTRY OVERVIEW  114
   TABLE 28 ASIC, ASSP, AND FPGA TECHNOLOGY COMPARISON  114
   TABLE 29 GLOBAL ASIC MARKET FORECAST, THROUGH 2015 ($
     MILLIONS)  115
        ASIC TECHNOLOGY EVOLUTION  115
   FIGURE 16 ASIC TECHNOLOGY NODES  116
        ASIC DESIGN FLOW  117
   FIGURE 17 TYPICAL STEPS IN ASIC DESIGN CYCLE AND
      TIMELINE  118
                  SPECIFICATION  118
                  DESIGN AND VERIFICATION  119
                  FIRST SIGN-OFF  119
                  PROTOTYPING  119
                  SECOND SIGN-OFF  119
            PRODUCTION  120
        STRUCTURED ASIC 120
        OVERALL ASIC MARKET BY GEOGRAPHY AND VERTICAL  121
   TABLE 30 GLOBAL ASIC MARKET BY REGION, THROUGH 2015 ($
     MILLIONS)  121
   TABLE 31 GLOBAL ASIC MARKET BY VERTICAL, THROUGH 2015 ($
     MILLIONS)  122
        ASIC MARKET TRENDS  122
             ASIC MARKET TRENDS (CONTINUED)  123
        SELECTED VENDOR PROFILES  124
             AVAGO TECHNOLOGIES  124
                    Related Products  124
                    Recent Developments  124
             FUJITSU  125
                    Related Products  125
                    Recent Developments  126
             GLOBAL FOUNDRIES 126
                    Related Products  126
                    Recent Developments  127
             IBM  127
                    Related Products  128
                    Recent Developments  128

CHAPTER TWELVE: PLD
    INDUSTRY OVERVIEW  129
         CPLD AND FPGA  129
    COMPARISON OF ASIC AND PLD DESIGN FLOW  130
   FIGURE 18 TYPICAL PLD DESIGN FLOW 131
        GLOBAL PLD MARKET  132
   TABLE 32 GLOBAL PLD MARKET FORECAST, THROUGH 2015 ($
     MILLIONS)  132
   TABLE 33 GLOBAL PLD MARKET BY REGION, THROUGH 2015 ($
     MILLIONS)  133
   TABLE 34 GLOBAL PLD MARKET BY VERTICAL, THROUGH 2015 ($
     MILLIONS)  134
        PLD MARKET TRENDS  134
        PLD VENDOR STRATEGY AND COMPETITION  135
        PLD VENDORS MARKET SHARE  136
   TABLE 35 PLD VENDORS MARKET SHARE, 2010 (%)  136
   FIGURE 19 WORLDWIDE PLD VENDORS MARKET SHARE, 2010 (%)  137
        SELECTED VENDOR PROFILES  137
            ALTERA 137
                 Related Products  137
                        Cyclone Series FPGA  137
                        Stratix Series FPGA  138
                             Hardcopy Structured ASICs  138
                             MAX Series PLD  138
                             Development Tools  138
                       Recent Developments  138
                  LATTICE SEMI  139
                       Related products  139
                             FPGA  139
                             PLD  140
                             Design Software  140
                       Recent Developments  140
                  MICROSEMI  140
                       Related Products  141
                             Low-power FPGAs  141
                             Mixed Signal FPGAs 141
                             Radiation-tolerant FPGAs  141
                       Recent Developments  142
                  XILINX, INC 142
                       Related Products  142
                       Recent Developments  143

CHAPTER THIRTEEN: EMBEDDED BOARDS  
    EMBEDDED BOARD INDUSTRY OVERVIEW  144
    POPULAR BOARD STANDARDS  145
         PC/104 AND PC/104-PLUS  145
         EBX  145
         EPIC  146
         MINI-ITX  146
         ATCA 146
         ADVANCEDMC  147
         MICROTCA  147
         PCI AND COMPACTPCI  147
         VME  148
    GLOBAL MARKET FORECAST 148
   TABLE 36 GLOBAL BOARD MARKET FORECAST, THROUGH 2015 ($
     MILLIONS)  149
         GLOBAL AND REGIONAL TRENDS FOR EMBEDDED BOARD  149
   TABLE 37 GLOBAL BOARD MARKET BY REGION, THROUGH 2015 ($
     MILLIONS)  150
         EMBEDDED BOARD END-USE APPLICATION TRENDS 150
   TABLE 38 GLOBAL BOARD MARKET BY VERTICAL, THROUGH 2015
     ($ MILLIONS)  150
         EMBEDDED BOARD MARKET SEGMENTATION  151
   TABLE 39 EMBEDDED MARKET SEGMENT GROWTH FORECAST,
     THROUGH 2015 ($ MILLIONS)  151
                  EMBEDDED SINGLE-BOARD COMPUTERS  151
           DAUGHTER CARDS  152
           PC/104 MODULES  152
           MEZZANINE CARDS  152
           BLADE SYSTEMS  152
           COMPUTERS-ON-MODULES (COMS)  153
       EMBEDDED BOARD MARKET TRENDS  153
           FORM FACTOR TRENDS  153
           PC/104 MARKET TRENDS  154
           ROLE OF OS  154
           BLADE SYSTEMS MARKET TRENDS  155
       SELECTED VENDORS PROFILES  155
           ADLINK TECHNOLOGY, INC  155
                Industrial Computing  156
                Measurement and Automation Product Segment  156
           DIAMOND SYSTEMS  157
           EMERSON EMBEDDED COMPUTING  158
           EUROTECH, INC  158
           KONTRON 159
           MERCURY COMPUTER SYSTEMS  160
           RADISYS  160
           SKY COMPUTERS, INC  161
           WINSYSTEMS, INC  161
                WinSystems, Inc (Continued)  162

CHAPTER FOURTEEN: EMBEDDED SOFTWARE  
    EMBEDDED SOFTWARE MARKET SEGMENTATION  163
  FIGURE 20 SOFTWARE STACK IN A TYPICAL EMBEDDED SYSTEM  163
            EMBEDDED SOFTWARE  (CONTINUED)  164
       TYPICAL SOFTWARE DEVELOPMENT CYCLE  165
  FIGURE 21 TYPICAL EMBEDDED SOFTWARE DEVELOPMENT
     CYCLE  165
                 TRENDS IN EMBEDDED SOFTWARE MARKET 166
                     Software as a Means of Product Differentiation  166
                     Software Development Becoming Bottleneck in Product
                        Development  167
                     Rise of Open Source Software  167
                     Outsourcing of Embedded Software Development  168
                     Rise of Android  168
                            Rise of Android (Continued)  169

CHAPTER FIFTEEN: OVERALL EMBEDDED SOFTWARE MARKET  
  TABLE 40 GLOBAL EMBEDDED SOFTWARE MARKET BY
     SEGMENTS, THROUGH 2015 ($ MILLIONS)  170
  FIGURE 22 GLOBAL MARKET FOR EMBEDDED SOFTWARE BY
     SEGMENTS, 2009-2015 ($ MILLIONS)  171
   FIGURE 23 GLOBAL MARKET FOR EMBEDDED SOFTWARE BY
      SEGMENTS, 2010 (%)  171
   FIGURE 23 (CONTINUED) 172
        MARKET BY REGION  172
   TABLE 41 GLOBAL EMBEDDED SOFTWARE MARKET BY REGION,
      THROUGH 2015 ($ MILLIONS)  173
   FIGURE 24 EMBEDDED SOFTWARE MARKET BY REGION, 2009­
      2015 ($ MILLIONS)  173
   FIGURE 25 WORLDWIDE EMBEDDED SOFTWARE MARKET BY
      REGION, 2010 (%)  174
        MARKET BY VERTICAL SEGMENTS  174
   TABLE 42 GLOBAL EMBEDDED SOFTWARE MARKET BY VERTICAL
      SEGMENTS, THROUGH 2015 ($ MILLIONS)  175
   FIGURE 26 GLOBAL EMBEDDED SOFTWARE MARKET BY
      VERTICAL SEGMENTS, 2009-2015 ($ MILLIONS)  175
   FIGURE 27 GLOBAL EMBEDDED SOFTWARE MARKET BY
      VERTICAL SEGMENTS, 2010 ($ MILLIONS)  176

CHAPTER SIXTEEN: OPERATING SYSTEM (OS)  
    OPERATING SYSTEM OVERVIEW  177
         OPERATING SYSTEM OVERVIEW (CONTINUED) 178
    OS- CLASSIFICATION  179
         GENERAL PURPOSE OS  179
         REAL TIME OPERATING SYSTEM (RTOS)  179
    OS SELECTION PROCESS  180
         LICENSING MODELS  181
    OVERALL OS MARKET  182
   TABLE 43 GLOBAL OS MARKET FORECAST, THROUGH 2015 ($
     MILLIONS)  182
   TABLE 44 GLOBAL OS MARKET BY REGION THROUGH 2015 ($
     MILLIONS)  183
   TABLE 45 GLOBAL SOFTWARE TOOLS MARKET BY VERTICAL,
     THROUGH 2015 ($ MILLIONS)  183
        OS MARKET TRENDS BY VERTICAL  184
             LOW- AND MID-END CELL PHONES  184
             SET-TOP BOX AND DTV  184
             PDA/SMART PHONES  184
             AEROSPACE AND DEFENSE  185
        OS VENDORS MARKET SHARE  185
   TABLE 46 OS VENDORS MARKET SHARE, 2010 (%)  186
   FIGURE 28 GLOBAL OS VENDORS MARKET SHARE, 2010 (%)  186
        OS KEY VENDORS  187
             ENEA  187
                 Related Products  187
                 Recent Developments  188
                   EXPRESS LOGIC 188
                         Related Products  188
                         Recent Developments  189
                   GREEN HILLS SOFTWARE  190
                         Related Products  190
                         Recent Developments  190
                   MENTOR GRAPHICS  191
                         Related Products  191
                         Recent Developments  192
                   MICROSOFT  192
                         Relevant Products 193
                                   Windows Mobile OS  193
                                   Windows CE  193
                                   Windows XP Embedded  194
                                   Windows Embedded Point of Sale (WEPOS)  195
                         Recent Developments  195
                   QNX  196
                         Related Products  196
                         Recent Developments  197
                   SYMBIAN (NOKIA)  197
                         Related Products  198
                         Recent Developments  198
                   WINDRIVER (INTEL)  198
                         Related Products  199
                         Recent Developments  199

CHAPTER SEVENTEEN: SOFTWARE DEVELOPMENT AND TESTING TOOLS
    INDUSTRY OVERVIEW  200
           INTEGRATED DEVELOPMENT ENVIRONMENT (IDE)  200
           COMPILERS AND LINKERS  201
           STATIC CODE ANALYZERS  201
           JTAG DEBUG TOOLS  201
           IN CIRCUIT EMULATORS (ICE) 202
    GLOBAL MARKET FOR SOFTWARE TOOLS  203
   TABLE 47 GLOBAL TOOLS MARKET FORECAST THROUGH 2015 ($
     MILLIONS)  203
   TABLE 48 GLOBAL SOFTWARE TOOLS MARKET BY REGION,
     THROUGH 2015 ($ MILLIONS)  203
   TABLE 49 GLOBAL SOFTWARE TOOLS MARKET BY VERTICAL,
     THROUGH 2015 ($ MILLIONS)  204
         SELECTED COMPANY PROFILES  204
             ARM  204
                   Related Products  205
                   Recent Developments  205
                 IAR  206
                         Related Products  206
                                   C/C++ Compilers and Debuggers  206
                                   State Machine Tools  207
                                   Debug Probes  207
                         Recent Developments  207
                 KLOCWORKS  208
                         Related Products  208
                         Recent Developments  209
                 LAUTERBACH, INC 209
                         Related Products  209
                         Recent Developments  210
                 WIND RIVER (INTEL)  210
                         Related Products  211
                         Recent Developments  211

CHAPTER EIGHTEEN: MIDDLEWARE  
    MARKET OVERVIEW  212
    OVERALL MIDDLEWARE GLOBAL MARKET FORECAST  212
   TABLE 50 GLOBAL MIDDLEWARE MARKET FORECAST, THROUGH
     2015 ($ MILLIONS)  213
        GLOBAL MIDDLEWARE MARKET BY REGION  213
   TABLE 51 GLOBAL MIDDLEWARE MARKET BY REGION, THROUGH
     2015 ($ MILLIONS)  213
        GLOBAL MIDDLEWARE MARKET BY VERTICAL  213
   TABLE 52 GLOBAL MIDDLEWARE MARKET BY VERTICAL,
     THROUGH 2015 ($ MILLIONS)  214
        VALUE PROVIDED BY MIDDLEWARE  214
            TIME TO MARKET  214
            VALUE-ADDED PROPOSITION  214
            REDUCE DEVELOPMENT AND PRODUCTION COSTS  214
            LOWER MAINTENANCE AND OPERATING COSTS  215
        MIDDLEWARE VENDOR COMPANY PROFILES  215
            ACCESS  215
                 Related Products  215
                 Recent Developments  216
            ENEA  216
                 Related Products  217
                           Protocol Stacks  217
                           High-availability Middleware  217
                 Recent Developments  217
            GREEN HILLS SOFTWARE  218
                 Related Products  218
                           File Systems  218
                           USB Solutions  219
                             Graphics and Video  219
                       Recent Developments  219
                   WINDRIVER (INTEL)  220
                       Related Products  220
                             Network Stack 220
                             Security  221
                             Mobility  221
                             Wind River Wireless Security  221
                             Network Management  221
                             Graphics  222
                       Recent Developments  222

CHAPTER NINETEEN: EMBEDDED LINUX TOOLS AND OS  
    MARKET OVERVIEW  223
         MARKET OVERVIEW (CONTINUED)  224
         COMMERCIAL EMBEDDED LINUX  225
         REAL TIME LINUX 226
         LINUX OS VENDOR DIFFERENTIATION AND SELECTION 227
         COMMERCIAL VERSUS NONCOMMERCIAL LINUX TRADE
            OFF  228
    OVERALL LINUX OS AND TOOLS MARKET  229
   TABLE 53 GLOBAL LINUX OS AND TOOLS MARKET FORECAST,
     THROUGH 2015 ($ MILLIONS)  229
   TABLE 54 GLOBAL LINUX OS AND TOOLS MARKET BY REGION,
     THROUGH 2015 ($ MILLIONS)  230
   TABLE 55 GLOBAL LINUX OS AND TOOLS MARKET BY VERTICAL,
     THROUGH 2015 ($ MILLIONS)  230
         LINUX TRENDS  231
         LINUX VENDOR MARKET SHARE  231
   TABLE 56 LINUX OS AND TOOLS VENDORS MARKET SHARE, 2010
      (%)  232
   FIGURE 29 WORLDWIDE LINUX OS VENDORS MARKET SHARE,
      2010 (%)  232
         SELECTED COMPANY PROFILES  233
             DENX  233
                  Related Products  233
                  Recent Developments  233
             KOAN SAS 234
                  Related Products  234
                  Recent Developments  235
             LYNUXWORKS 235
                  Related Products  235
                  Recent Developments  236
             MONTAVISTA (CAVIUM) 236
                  Related Products  237
                       Recent Developments  238
                   TIMESYS  238
                       Related Products  238
                       Recent Developments  239
                   WINDRIVER (INTEL)  240
                       Related Products  240
                               Wind River Real-Time Core for Linux  
                               Recent Developments 241

GLOSSARY  
    GLOSSARY  242-245