This research service titled European Medical Displays Markets offers a comprehensive overview of key industry challenges, market drivers and restraints. In this research, expert analysts thoroughly examine the following product segments: clinical, surgical, picture archiving and communication (PACS), acquisition and mammography displays. Regions covered in the research include: the United Kingdom, Germany, France, Spain, Italy, Benelux and Scandinavia.

Focus on Colour Images and Enhanced Image Quality Act as Market Drivers

Demand for colour images, digitisation initiatives and enhanced image quality will boost the market for medical displays in Europe. However, the high cost of certain displays will act as a deterrent to adoption. “Key drivers for this growth include use of displays in the cardiology PACS sector and increasing demand for displays with better image quality and features such as contrast and luminance,” notes the analyst of this research. “Another driver is anticipated to be the increased adoption of clinical review displays, which accounted for a share of about 42 per cent of the total units shipped in 2010.” Market expansion is likely to be augmented by the growing sales of mammography displays. Sales of surgical display monitors are also projected to rise in the future. However, increased sales are likely to be achieved through a decrease in the average selling prices of such display units.

Since late 2006, there has been a surge in demand for colour images in medical equipment displays. This has led to the need for hybrid workstations with more advanced functionalities than conventional PACS ones. “This requires the medical displays to render colour images of high contrast as well as brightness and the related software to possess post-processing capabilities to allow 3D imaging,” explains the analyst. “The mounting demand for such high-quality, colour images is set to sustain market expansion.” Digitisation initiatives are also supporting market prospects. The rising uptake of digital units is driving the volume sales of display monitors. Dental pathology represents another area where digitisation is occurring. The market for medical imaging displays is currently experiencing a shift. The increasing popularity of digitisation initiatives over Europe is trailing the integral components of the digital set-up in its wake.

Competitive Pricing and Innovative Product Promotions to Represent Important Strategies for Success

The focus on enhanced image quality is also fuelling market growth. Image quality plays a crucial role in the choice of medical displays. The escalating demand for image quality is motivating medical display manufacturers to keep their products up-to-date. “Radiologists depend on the quality of contrast being provided, as it has a direct impact on their confidence in terms of what they can read from the displays,” remarks the analyst. “Radiologists look for an optimal combination of brighter screens and good ratio of the luminance.”

Unfortunately, with limited budgets, most hospitals in Europe have been hesitant about investing in surgical displays for operating and emergency rooms. This has affected the sale of high definition (HD) liquid crystal display (LCD) monitors and their use in minimally invasive procedures, such as laparoscopy and endoscopy. Strategies for success include the introduction of competitive pricing or the use of innovative offers to promote product sales. The establishment of efficient distribution channels offers another route to maintain market momentum. “Market participants can also forming strategic partnerships with global vendors and target the booming private sector to achieve enhanced market penetration,” concludes the analyst.

Expert analysts thoroughly examine the following product segments in this research:

• Clinical displays
• Surgical displays
• Picture archiving and communication (PACS) displays
• Acquisition displays
• Mammography displays

By Geography:

• The United Kingdom
• Germany
• France
• Spain
• Italy
• Benelux
• Scandinavia

TABLE OF CONTENTS

          Executive Summary                                       8

          Total Market Overview and Segmentation                  16

          Research Methodology                                    20

          Market Dynamics for European Medical Displays Markets   24

          Geographic Trends and Analysis                          58

          Vendor Analysis                                         79

          Business Model Analysis                                 86

          Technology Analysis                                     90

          Success Factor Analysis                                 93

          Display Selection Process Analysis                      96

          Strategic Recommendations                               98

          Key Industry Participants                               101

          Decision Support Databases                              103

LIST OF FIGURES

Medical Displays Market: Revenue Forecasts (Europe), 2010-2015                                     
Medical Displays Market: Pricing Based on Mega Pixel (Europe), 2010                              
Medical Displays Market: Pricing based on Segments (Europe), 2010                                
Medical Displays Market: Company Market Share by Revenues and Unit Shipments (Europe), 2010     
Diagnostic Displays Market: Revenue Forecasts (Europe), 2010-2015                                 
Diagnostic Displays Market: Company Market Share by Revenues and Unit Shipments (Europe), 2010     
Mammography Displays Market: Revenue Forecasts (Europe), 2010-2015                          
Mammography Displays Market: Company Market Share by Revenues and Unit Shipments (Europe), 2010      
Acquisition Displays Market: Revenue Forecasts (Europe), 2010-2015                                
Acquisition Displays Market: Company Market Share by Revenues and Unit Shipments (Europe), 2010      
Surgical Displays Market: Revenue Forecasts (Europe), 2010-2015                                    
Surgical Displays Market: Company Market Share by Revenues and Unit Shipments (Europe), 2010     
Clinical Review Displays Market: Revenue Forecasts (Europe), 2010-2015                          
Clinical Review Displays Market: Company Market Share by Revenues and Unit Shipments (Europe), 2010
Medical Displays Market: Revenue Forecasts (Germany), 2010-2015                                  
Medical Displays Market: Revenue Forecasts (France), 2010-2015                                     
Medical Displays Market: Revenue Forecasts (The United Kingdom), 2010-2015                  
Medical Displays Market: Revenue Forecasts (Spain), 2010-2015                                       
Medical Displays Market: Revenue Forecasts (Italy), 2010-2015                                        
Medical Displays Market: Revenue Forecasts (Benelux), 2010-2015                                   
Medical Displays Market: Revenue Forecasts (Scandinavia), 2010-2015                              
Decision Support Database: Total Healthcare Expenditure (Europe), 2004-2014                   
Decision Support Database: Government Healthcare Expenditure (Europe), 2004-2014         
Decision Support Database: Private Healthcare Expenditure (Europe), 2004-2014                
Decision Support Database: Number of Hospitals (Europe), 2004-2014                               
Decision Support Database: Number of Physicians (Europe), 2004-2014                             
Decision Support Database: Per cent Population 65 Plus (Europe), 2004-2014                    

LIST OF CHARTS

Medical Displays Market: Market Overview (Europe), 2010                                  
Medical Displays Market: Research Methodology (Europe), 2009-2015                             
Medical Displays Market: Industry Challenges (Europe), 2011-2015                           
Medical Displays Market: Market Drivers and Restraints (Europe), 2011-2015                    
Medical Displays Market: Strategic Recommendations (Europe), 2010                      
Medical Displays Market: Market Segmentation (Europe), 2010                          
Medical Displays Market: Research Methodology (Europe), 2010                        
Medical Displays Market: Market Engineering Measurements (Europe), 2010                      
Medical Displays Market: Revenue Forecasts (Europe), 2010-2015                          
Medical Displays Market: Company Market Share by Revenues and Unit Shipments (Europe), 2010   
Diagnostic Displays Market: Market Engineering Measurements (Europe), 2010                  
Diagnostic Displays Market: Revenue Forecasts (Europe), 2010-2015                             
Diagnostic Displays Market: Company Market Share by Revenues (Europe), 2010               
Mammography Displays Market: Market Engineering Measurements (Europe), 2010            
Mammography Displays Market: Revenue Forecasts (Europe), 2010-2015                          
Mammography Displays Market: Company Market Share by Revenues (Europe), 2010        
Acquisition Displays Market: Market Engineering Measurements (Europe), 2010                 
Acquisition Displays Market: Revenue Forecasts (Europe), 2010-2015                            
Acquisition Displays Market: Company Market Share by Revenues (Europe), 2010              
Surgical Displays Market: Market Engineering Measurements (Europe), 2010                     
Surgical Displays Market: Revenue Forecasts (Europe), 2010-2015                              
Surgical Displays Market: Company Market Share by Revenues (Europe), 2010                  
Clinical Review Displays Market: Market Engineering Measurements (Europe), 2010            
Clinical Review Displays Market: Revenue Forecasts (Europe), 2010-2015           
Clinical Review Displays Market: Company Market Share by Revenues (Europe), 2010   
Medical Displays Market: Segment Split (Germany), 2010                          
Medical Displays Market: Revenue Forecasts (Germany), 2010-2015                    
Medical Displays Market: Segment Split (France), 2010                            
Medical Displays Market: Revenue Forecasts (France), 2010-2015                  
Medical Displays Market: Segment Split (The United Kingdom), 2010          
Medical Displays Market: Revenue Forecasts (The United Kingdom), 2010-2015         
Medical Displays Market: Segment Split (Spain), 2010                             
Medical Displays Market: Revenue Forecasts (Spain), 2010-2015                     
Medical Displays Market: Segment Split (Italy), 2010                           
Medical Displays Market: Revenue Forecasts (Italy), 2010-2015                  
Medical Displays Market: Segment Split (Benelux), 2010                             
Medical Displays Market: Revenue Forecasts (Benelux), 2010-2015                  
Medical Displays Market: Segment Split (Scandinavia), 2010                      
Medical Displays Market: Revenue Forecasts (Scandinavia), 2010-2015