This report provides an in-depth analysis of technology, competition, pricing and distribution trends for various OLED and LED technologies in the European market. The research also includes a detailed analysis of adoption of these technologies across various verticals such as government, financial and healthcare sectors.

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Collaborative Efforts to Push Wider Adoption of OLEDs

Although organic light emitting diodes (OLEDs) have high initial costs, their ability to offer energy savings offers numerous opportunities for large-scale adoption. In addition, sizeable investments in research and development are being made by the European Union (EU) and local governments to develop a large-scale, geographically extensive OLED lighting industry. “Increased collaboration between industry, universities and regulatory bodies in Europe will boost product development,” notes the analyst of this research. “Several ongoing research projects in the EU are aimed at developing the value chain and accelerating the commercialisation of OLED technology, driving the market.” Considering the high costs involved in developing viable lighting solutions with OLEDs, several companies, universities and regulatory bodies are working together to promote mainstream adoption of this exciting technology in the EU. Such collaborations have led to increased optimism and investments in OLEDs.

“At the same time, EU funding and legislations will encourage the adoption of OLEDS in the long-term,” adds the analyst. “The EUs leading role in the development of the technology is evident from the signficant investments being made in research and development by it and by local goverments to develop a strong, global OLED lighting industry.”  Europe accounts for nearly 40 per cent of the world’s lamp market. The demand for energy-efficient lighting solutions will, therefore, boost demand for OLEDs in this region. OLEDs have the advantage of possessing a uniformly diffuse emitting surface while remaining very energy efficient and environmentally safe. Furthermore, OLEDs are form free and could be made on flexible materials, opening up a wide range of new possibilities. This driver is expected to propel the adoption of OLED when they are made available for commercial lighting applications in the next five years.

Competing Technologies Threaten to Stifle Adoption Levels

OLEDs face stiff competition from technologies such as light emitting diodes (LEDs) and liquid crystal displays (LCDs), especially in display and lighting applications.  Well-established technologies such as LCD and plasma are challenging the penetration of OLEDs in TV markets.  “The impact of LCD and other technologies in the flat panel display sector is increasing,” remarks the analyst. “The evolving OLED market faces stiff competition as the prices of LCD are decreasing even as the presence of cathode ray tube (CRT) display technology hinders the rapid growth of OLEDs.”

As the OLED industry is in its infancy, educating end users on the energy-saving characteristics of these products is crucial for the success of this market.  In addition, the penetration of OLEDs will be dependent on the success of new OLED technologies such as active-matrix OLED (AMOLED).

TABLE OF CONTENTS

I. European OLED Market Evaluation

1. Market Size and Forecasts for OLEDs
   1.1 Introduction
   1.2 Market Segmentation, Definitions and Scope
   1.3 Market Overview
   1.4 Industry Challenges
   1.5 Key Market Drivers and Restraints
   1.6 Market Size and Forecasts

2. Opportunity and Competition Analysis
   2.1 OLED Market Transition
   2.2 Competitive Structure
   2.3 SWOT Analysis of Key Competitors
   2.4 Analysis of Competition from Other Regions
   2.5 Research Projects Currently Underway in Europe
   2.6 Emerging Applications and Potential for Value Chain Participants

3. Market and Technology News Updates
   3.1 Activity by Supplier

4. Conclusions

II. European LED’s Market Evaluation

1. Market Size and Forecasts for LEDs
   1.1 Market Overview
   1.2 Product Scope and Definitions
   1.3 Key Challenges
   1.4 Key Market Drivers and Restraints
   1.5 Market Size and Forecasts

2. Opportunity and Competition Analysis
   2.1 Competitive Structure
   2.2 European LED Market Competition Analysis
   2.3 Distribution Structure of the European LED Market
   2.4 Role of SME’s in Europe SSL Industry
   2.5 Emerging Applications and Potential for Value Chain Participants

3. Market and Technology News Update
   3.1 Activity by Supplier
   3.2 Technology Updates

4. Conclusions

5. Appendix
   5.1 Definition and Glossary of Terms

LIST OF FIGURES

OLED Market: Revenue Forecasts (Europe), 2007-2017
OLED Market: Competitive Structure (Europe), 2010
LED Market: Product and Market Segmentation (Europe), 2010
LED Market: Competitive Structure (Europe), 2010

LIST OF CHARTS

OLED Market: Market Drivers and Restraints (Europe), 2011-2017
OLED Market: Revenue Forecasts (Europe), 2007-2017
OLED Market: Revenues by Product Type (Europe), 2009-2017
OLED Market: Market Transition (Europe), 2007-2017
OLED Market: Competitive Structure (Europe), 2010
OLED Market: SWOT Analysis (World), 2010
OLED Market: Value Chain Analysis (World), 2010
OLED Market: Applications (World), 2010
OLED Market: Revenue Forecasts by Application (Europe), 2010-2020
OLED Market: Revenue Forecasts by Industry (Europe), 2006-2016
OLED Market: Market Penetration (Europe), 2010-2014
LED Market: Industry Challenges (Europe), 2009 to 2017
LED Market: Market Drivers and Restraints (Europe), 2011-2017
LED Market: Competitive Structure (Europe), 2010
LED Market: Distribution and Supply Structure (Europe), 2010