EU 2020 Target Continuing to Drive Steady Growth in Wind Energy Investments

The European wind power market has experienced a tough period during the last two years due to the economic downturn and weaker demand for wind energy. At this point, project financing issues and over capacity in the market have contributed to the deceleration of market growth. However, capacities have continued to expand and the market will return to more aggressive growth imminently. In terms of onshore wind development, the Western European market is near maturity, while Central and Eastern Europe (including Turkey) is being looked at as the next high growth market. Offshore wind is expected to take off around 2012-2015, along the North Sea region with the United Kingdom being the prime location

Renewable Energy Targets to Power Wind Energy Market

The European wind energy market is just starting to recover from the economic downturn in 2009. As demand stabilises, steady growth is forecast. At the same time, the market is poised for greater consolidation that will result in the emergence of fewer but stronger participants. “Europe’s wind energy market is primarily driven by the European Union’s renewable energy agenda to meet 20 per cent of its energy needs through renewable sources by 2020,” notes the analyst of this research. “The high growth potential of offshore wind energy, coupled with the emerging markets of Central and Eastern Europe (CEE) are attracting investments in the European market.”

Wind energy will remain a significant contributor to the European Union (EU) member states’ energy portfolio as they attempt to achieve the EU 2020 target. Germany, Spain and France continue to install more wind power facilities and are planning to exceed their targets and provide the surplus energy to the other EU member states. The United Kingdom is relying heavily on offshore wind development to achieve the 2020 target. The CEE region will emerge as a low cost, low technology market. This will make it an attractive market for Asian manufacturers.

Dual-Track Approach Needed to Leverage Opportunities in both Western and CEE Markets

While the western European market is difficult to enter, the emerging CEE markets will be driven more by price than by technology, thus posing low barriers to entry. For offshore technology, the timing is important; although having a track record is critical. Companies that wait too long for others to lead and prove the technology, run the risk of missing out on growth opportunities. In the mature Western European market, companies need to deliver not only the best technology, but also outstanding service packages to maintain or acquire market share. In the emerging CEE markets, wind turbine manufacturers will need to be extremely efficient and cost-competitive to be able to sustain price wars.

Early movers in the offshore wind segment will benefit from capturing a significant market share and building their track records. In addition, they will gain vital experience in seeking financing for offshore wind farms. “European manufacturers will have to continue producing technologically superior wind turbines at competitive prices,” advises the analyst. “They can exploit their technology leadership position to develop advanced offshore wind turbines with higher capacities, which will allow them to reap benefits through market share leadership and economies of scale.”

Application sectors examined in the report:

    Offshore wind energy
    Onshore wind energy

TABLE OF CONTENTS

1. Introduction – Scope, Methodology and Definition
   1.1 Methodology
   1.2 Scope and Definitions

2. Executive Summary
   2.1 Market Overview
   2.2 Market Forces and Market Forecast
   2.3 Strategic and Competitive Structure Analysis, Geographical Analysis and Conclusion

3. Market Forces – Industry Challenges, Market Drivers and Restraints
   3.1 Market Engineering Measurements
   3.2 Industry Challenges
   3.3 Impact of Industry Challenges
   3.4 Industry Challenges Analysis
   3.5 Force field Analysis of Drivers and Restraints
   3.6 Market Drivers
   3.7 Market Drivers Analysis
   3.8 Market Restraints
   3.9 Market Restraints Analysis

4. Market Forecast
   4.1 Revenue Forecast
   4.2 Annual Installed Capacity Forecasts
   4.3 Cumulative Installed Capacity Forecasts

5. Strategic and Competitive Structure Analysis
   5.1 Industry Structure
   5.2 Competitive Structure
   5.3 Market Tier and Market Share Analysis
   5.4 Offshore Wind Market Tier and Market Share Analysis
   5.5 Porter’s Five Forces Analysis
   5.6 Asian Manufacturers SWOT Analysis
   5.7 Market Entry Strategies – Asian Manufacturers
   5.8 European Manufacturer’s SWOT Analysis
   5.9 Market Strategies – European Manufacturers

6. Company Profiles of Prospective Entrants in the European Wind Energy Market
   6.1 Envision Energy Limited, China
   6.2 China Ming Yang Wind Power Group Ltd., China
   6.3 Mitsubishi Power Systems Europe LTD, Japan
   6.4 Clipper Windpower Ltd., the United States
   6.5 Doosan Power Systems, South Korea

7. Geographical Analysis
   7.1 Geographical Analysis Overview
   7.2 Germany
   7.3 Spain
   7.4 Italy
   7.5 France
   7.6 The United Kingdom
   7.7 Rest of Europe

8. Conclusion
   8.1 Conclusion

List of Figures

• Wind Energy Market: Impact of Top Three Industry Challenges (Europe), 2011-2017
• Wind Energy Market: Market Drivers Ranked in Order of Impact (Europe), 2011-2017
• Wind Energy Market: Market Restraints Ranked in Order in Order of Impact (Europe), 2011-2017
• Wind Energy Market: Revenue Forecast (Europe), 2007-2017
• Wind Energy Market: Annual Installed Capacity Forecast (Europe), 2007-2017
• Wind Energy Market: Cumulative Installed Capacity Forecast (Europe), 2007-2017
• Wind Energy Market: Competitive Structure (Europe), 2010
• Wind Energy Market: Offshore Turbine Capacity in Development (Europe), 2010
• Wind Energy Market: Cumulative Installed Capacity Forecast (Germany), 2007-2017
• Wind Energy Market: Cumulative Installed Capacity Forecast (Spain), 2007-2017
• Wind Energy Market: Cumulative Installed Capacity Forecast (Italy), 2007-2017
• Wind Energy Market: Cumulative Installed Capacity Forecast (France), 2007-2017
• Wind Energy Market: Cumulative Installed Capacity Forecast (The United Kingdom), 2007-2017
• Wind Energy Market: Cumulative Installed Capacity Forecast (Rest of Europe), 2007-2017

LOC

• Wind Energy Market: Country-wise Per cent Share of Renewable Energy in Gross Final Energy Consumption (Europe), 2008 and 2020
• Wind Energy Market: Revenue Forecast (Europe), 2010-2017
• Wind Energy Market: Cumulative Installed Capacity Forecast (Europe), 2010-2017
• Wind Energy Market: Market Tier Analysis by Cumulative Installed Capacity (Europe), 2010
• Wind Energy Market: Offshore Wind Market Tier Analysis by Cumulative Installed Capacity (Europe), 2010
• Wind Energy Market: Market Engineering Measurements (Europe), 2010
• Wind Energy Market: Industry Challenges (Europe), 2011-2017
• Wind Energy Market: Market Drivers and Restraints (Europe), 2011-2017
• Wind Energy Market: Revenue Forecast (Europe), 2007-2017
• Wind Energy Market: Annual Installed Capacity Forecast (Europe), 2007-2017
• Wind Energy Market: Cumulative Installed Capacity Forecast (Europe), 2007-2017
• Wind Energy Market: Industry Structure (Europe), 2010
• Wind Energy Market: Market Tier Analysis by Cumulative Installed Capacity (Europe), 2010
• Wind Energy Market: Market Share Analysis by Annual Installed Capacity (Europe), 2010
• Wind Energy Market: Offshore Wind Market Tier Analysis by Cumulative Installed Capacity (Europe), 2010
• Wind Energy Market: Offshore Wind Market Share Analysis by Annual Installed Capacity, (Europe), 2010
• Wind Energy Market: Porter’s Five Forces Analysis (Europe), 2010
• Wind Energy Market: Asian Wind Turbine Manufacturer’s SWOT Analysis (Europe), 2010
• Wind Energy Market: Market Entry Strategies for Asian Wind Turbine Manufacturer (Europe), 2010
• Wind Energy Market: Wind Turbine Manufacturer’s SWOT Analysis (Europe), 2010
• Wind Energy Market: Market Strategies for European Wind Turbine Manufacturers (Europe), 2010
• Wind Energy Market: Per cent Share of Cumulative Installed Capacity (Europe), 2010 and 2017
• Wind Energy Market: Cumulative Installed Capacity Forecast (Germany), 2007-2017
• Wind Energy Market: Cumulative Installed Capacity Forecast (Spain), 2007-2017
• Wind Energy Market: Cumulative Installed Capacity Forecast (Italy), 2007-2017
• Wind Energy Market: Cumulative Installed Capacity Forecast (France), 2007-2017
• Wind Energy Market: Cumulative Installed Capacity Forecast (The United Kingdom), 2007-2017
• Wind Energy Market: Cumulative Installed Capacity Forecast (Rest of Europe), 2007-2017