The past decade of TV was about delivering the consumer a sit-back experience and a push feed for the operator/service provider. Since 2000, we saw major changes in the world of TV as the global economies were shifting from Analog to Digital Content. IPTV was becoming a big buzz in the field of entertainment and since then, IPTV market has continuously increased.

As per research, internet applications, for instance, VoIP, IPTV and VOD, e-government: G4C (government for citizens), HTS (home tax service), GePS (government e-purchasing service), e-education: Educational Broadcasting system (EBS) broadcasting high school, education programs via the internet, online video and gaming, E-banking, ubiquitous network, E-business Integration (eBI) are fostering the need for high technological convergence and interoperability.

Globally, IPTV represents an opportunity for telecommunication companies looking for new revenue streams beyond data and voice services. With the necessary broadband infrastructure in place and availability of new video compression technology, there is an opportunity for broadcasting live TV signals to a television set or a PC via private broadband networks.

Besides, most IPTV markets have not reached saturation, so there are many opportunities for growth. As more and more consumers are switching to fiber for their broadband, it is projected that the numbers of IPTV subscribers will climb in markets, where FTTx deployment is powering ahead.

According to this report, Europe is the largest and most active IPTV market, however, in future, the Asia-Pacific region is expected to dominate the market as it will grow in terms of subscribers, service revenue, infrastructure etc. The broadband penetration of the region will fuel the growth in this sector. American market is also expected to be the most competitive IPTV market in the world largely due to high existing pay-TV penetration, stiff prices, and service competition. Global IPTV subscribers will rise to around 109 Million in 2014, expanding at a CAGR of around 25% during 2011-2014.

The report provides thorough analysis of the global IPTV market along with the study of latest developments in the fastest developing IPTV markets. The report also signifies future trends in these markets along with their forecast till 2014. Besides, the report discusses the growth drivers of the global IPTV market to help clients identify the future opportunities in the market. It also highlights information on various segments of the industry.

TABLE OF CONTENTS

1. Analyst View

2. Introduction
     2.1 Technological Overview
     2.2 Why IPTV?
     2.3 Growth Promoters
            2.3.1 Broadband Growth
            2.3.2 Digital Terrestrial TV (DTT)
            2.3.3 Asia - Next Potential IPTV Hub
            2.3.4 Convergence, Innovation & Search for New Avenues
            2.3.5 Changing Customer Behavior/Expectations

3. Global IPTV Industry
     3.1 By Subscriber
     3.2 By Service Revenue
     3.3 By Countries
     3.4 By IPTV Household
     3.5 By Capital Expenditure (Capex)
     3.6 By Average Revenue per User

4. Global IPTV Industry - An Overview by Region
     4.1 Europe
            4.1.1 By Subscriber
            4.1.2 By Service Revenue
            4.1.3 By Broadband Household
                       4.1.3.1 France
                       4.1.3.2 UK
                       4.1.3.3 Italy
                       4.1.3.4 Germany
                       4.1.3.5 Spain
                       4.1.3.6 Belgium
                       4.1.3.7 Austria
                       4.1.3.8 Russia
     4.2 Asia-Pacific
            4.2.1 By Subscriber
            4.2.2 By Service Revenue
                       4.2.2.1 South Korea
                       4.2.2.2 Hong Kong
                       4.2.2.3 Japan
                       4.2.2.4 China
                       4.2.2.5 India
     4.3 Americas
            4.3.1 North America
                       4.3.1.1 US
                       4.3.1.2 Canada
                       4.3.2 Latin America

5. Success & Sensitive Factors
     5.1 Success Factors
            5.1.1 Asia-Pacific - Opportunity Area
            5.1.2 Vertical Markets
            5.1.3 Other Application Areas
                       5.1.3.1 Surveillance Industry
                       5.1.3.2 Education
                       5.1.3.3 Financial Services
                       5.1.3.4 IPTV boosts DRM
     5.2 Sensitive Factors
            5.2.1 Lack of Bandwidth & Poor Content
            5.2.2 Regulatory Framework
            5.2.3 Interoperability between Multiple Products
            5.2.4 Cost of Set Top Box
            5.2.5 Price of Bundled Services

6. Key Players
     6.1 France Telecom
     6.2 PCCW Ltd.
     6.3 Qwest Communication International Inc.
     6.4 Telefonica
     6.5 Chunghwa Telecom Co. Ltd.

LIST OF FIGURES

Figure 2-1: Basic IPTV Architecture
Figure 2-2: Global - Broadband Subscribers by Region (%), 2010
Figure 3-1: Global - Number of IPTV Subscribers (Million), 2010-2014
Figure 3-2: Global - IPTV Service Revenue (Billion US$), 2010-2014
Figure 3-3: Global - Share of IPTV Subscribers by Countries (2010)
Figure 3-4: Global - Share of IPTV Subscribers in Digital Television Market (2010 & 2014)
Figure 3-5: Global - IPTV Capex (Billion US$), 2010 & 2014
Figure 3-6: Global - IPTV ARPU by Region (US$), 2010 & 2014
Figure 4-1: Europe - Number of IPTV Subscribers (Million), 2010-2014
Figure 4-2: Europe - IPTV Service Revenue (Billion US$), 2010-2014
Figure 4-3: Europe - IPTV Average Revenue per User (US$), 2010-2014
Figure 4-4: France - Number of IPTV Subscribers (Million), 2010-2014
Figure 4-5: France - Household Broadband Penetration (2010-2014)
Figure 4-6: UK - Number of IPTV Subscribers (Million), 2010-2014
Figure 4-7: UK - Household Broadband Penetration (2010-2014)
Figure 4-8: UK - Number of Broadband Subscribers (Million), 2010-2014
Figure 4-9: Italy - Number of IPTV Subscribers (Million), 2010-2014
Figure 4-10: Italy - Household Broadband Penetration (2010-2014)
Figure 4-11: Germany - Number of IPTV Subscribers (Million), 2010-2014
Figure 4-12: Germany - Household Broadband Penetration (2010-2014)
Figure 4-13: Spain - Number of IPTV Subscribers (Million), 2010-2014
Figure 4-14: Spain - Household Broadband Penetration (2010-2014)
Figure 4-15: Belgium - Number of IPTV Subscribers (Million), 2010-2014
Figure 4-16: Belgium - Household Broadband Penetration (2010-2014)
Figure 4-17: Austria - Number of IPTV Subscribers (‘000), 2010-2014
Figure 4-18: Austria - Household Broadband Penetration (2010-2014)
Figure 4-19: Russia - Number of IPTV Subscribers (Million), 2010-2014
Figure 4-20: Asia Pacific - Number of IPTV Subscribers (Million), 2010-2014
Figure 4-21: Asia-Pacific - IPTV Service Revenue (Billion US$), 2010-2014
Figure 4-22: Asia Pacific - IPTV Average Revenue per User (US$), 2010-2014
Figure 4-23: South Korea - Number of IPTV Subscribers (Million), 2010-2014
Figure 4-24: South Korea - Market Share of IPTV Service Providers (2010)
Figure 4-25: South Korea - Household Broadband Penetration (2010-2014)
Figure 4-26: Hong Kong - Number of IPTV Subscribers (Million), 2010-2014
Figure 4-27: Japan - Number of IPTV Subscribers (Million), 2010-2014
Figure 4-28: Japan - Household Broadband Penetration (2010-2014)
Figure 4-29: China - Number of IPTV Subscribers (Million), 2010-2014
Figure 4-30: India - Number of IPTV Subscribers (‘000), 2010-2014
Figure 4-31: Americas - Number of IPTV Subscribers (Million), 2010-2014
Figure 4-32: US - Number of IPTV Subscribers (Million), 2010-2014
Figure 4-33: US - IPTV Service Revenue (Billion US$), 2010-2014
Figure 4-34: Canada - Number of IPTV Subscribers (Million), 2010-2014
Figure 4-35: Canada - Household Broadband Penetration (2010-2014)
Figure 4-36: Latin America - Number of IPTV Subscribers (Million), 2010 & 2014
Figure 5-1: Global - Communications Equipment Market (Billion US$), 2010-2014

LIST OF TABLES

Table 2-1: Global - Top 10 Countries by Number of Broadband Subscribers (Q1 2010)
Table 3-1: Global - Number of TV Households (Million), 2007-2011
Table 4-1: Europe - Household Broadband Penetration by Key Countries (2010)