The global mobile TV market has been witnessing a significant growth over the years, on the back of its ability to stream the content from the television on the move. Today, a large number of players are deploying these services in various countries across the globe in order to cater the need of increasing number of mobile application users. With the current status of development, analysts expect that the future will see a rapid increase in the number of mobile TV rollouts across the globe and the rising competition will lead to the decline in the subscription fees, resulting in an increased target audience.

The report provides a detailed analysis of the mobile TV market across various countries by studying it in terms of total mobile subscribers, service revenues, ongoing developments and technology. Each section succinctly explains the present and future market trends and developments in the mobile TV market in many countries. Anticipating the huge potential of the global mobile TV market, industry experts have carried thorough research and analysis of the current and future prospects of the mobile TV market worldwide, which will help clients, gain deeper insight of the industry.

According to the report, the number of mobile TV subscribers worldwide will grow at a CAGR of around 43% during 2011-2014 to reach about 792.5 Million by the end of 2014. Moreover, the streaming technology will dominate the global mobile TV subscriber base by the end of 2014. Various factors that will facilitate the streaming technology dominate the global mobile TV subscriber base have been covered in the report.

With such high growth potential, researchers foresee immense opportunities for various industry players including mobile operators, content providers, handset manufacturers, etc. Besides this, researchers have also comprehensively analyzed the regional markets, helping clients to better understand the mobile TV trends and developments across various regions. A number of key countries have been focused upon to analyze the factors, which are an indication of regional trends and developments.

Research also highlights the factors, which are inevitable for the anticipated growth of the global mobile TV market over the forecast period. For instance, analysts believe that the success mantra for mobile TV market lies in the operators’ service pricing models coupled with the availability of handsets that support good picture quality at high data transfer rate.

Extensive analysis of various business models have also been undertaken in this report to facilitate operators increase their revenues by offering mobile TV services. The study also evaluates various strategies that will help operators maximize the returns.

TABLE OF CONTENTS

1. Analyst View

2. Mobile TV - Technology Overview

3. Market Attractions
     3.1 Mobility
     3.2 Mobile Penetration
     3.3 New Revenue Stream
     3.4 3G Deployment

4. Market Analysis
     4.1 Subscribers
     4.2 By Technology
            4.2.1 Streaming
            4.2.2 Broadcasting
     4.3 Service Revenue
     4.4 Business Models
            4.4.1 Subscriptions
            4.4.2 Pay-per-View
            4.4.3 Advertising
     4.5 Regional Segmentation

5. Key Country Profile
     5.1 US
     5.2 France
     5.3 Germany
     5.4 Italy
     5.5 Spain
     5.6 China
     5.7 India
     5.8 Malaysia
     5.9 Russia
     5.10 Brazil
     5.11 Mexico

6. Potential Growth Areas
     6.1 Content Providers
     6.2 Mobile Operators
     6.3 Mobile TV Broadcasters
     6.4 Handset Manufacturers
     6.5 Network Equipment Vendors
     6.6 Mobile Advertising
     6.7 Quadruple Play Services
     6.8 Car Mobile TV

7. Market Restraints
     7.1 Spectrum Availability
     7.2 Infrastructure Cost
     7.3 Content and Handset Availability
     7.4 Service Pricing
     7.5 Competing Standards

8. Key Vendor Profile
     8.1 Nokia Siemens
     8.2 Qualcomm
     8.3 Alcatel-Lucent
     8.4 ZTE

LIST OF FIGURES

Figure 3-1: Global - Mobile Penetration in Major Markets (2010 & 2014)
Figure 3-2: Global - Multiple Mobile TV Opportunities for Business Partners
Figure 4-1: Global - Mobile TV Subscribers (Million), 2010-2014
Figure 4-2: Global - Mobile TV Subscribers by Technology (%), 2010
Figure 4-3: Global - Forecast for Mobile TV Subscribers by Technology (%), 2014
Figure 4-4: Global - Streaming Mobile TV Subscribers (Million), 2010-2014
Figure 4-5: Global - Broadcast Mobile TV Subscribers (Million), 2010-2014
Figure 4-6: Global - Mobile TV Service Revenue (Billion US$), 2010-2014
Figure 4-7: Global - Forecast for Mobile TV Subscribers by Region (%), 2014
Figure 5-1: US - Mobile TV/Video Users by Demographic (%), 2010
Figure 5-2: US - Mobile TV/Video Subscribers (Million), 2010 & 2014
Figure 5-3: France - Mobile TV Subscribers by Operator (%), 2007
Figure 5-4: France - Mobile TV Subscribers (Million), 2010 & 2014
Figure 5-5: Germany - DVB-T Subscribers (Million), 2010 & 2014
Figure 5-6: Italy - Broadcast Mobile TV Subscribers (Million), 2010 & 2014
Figure 5-7: Spain - Mobile TV Subscribers (Million), 2010 & 2014
Figure 5-8: Spain - Mobile TV Subscribers Revenue (Million Euro), 2010 & 2014
Figure 5-9: Spain - Mobile TV Subscribers by Operator (%), 2010
Figure 5-10: China - Mobile TV Users (Million), 2010-2014
Figure 5-11: China - Forecast for Mobile TV Users by Service Type (%), 2014
Figure 5-12: Malaysia - Mobile Video Services Market (Million US$), 2010 & 2014
Figure 5-13: Russia - Mobile TV Subscribers (Million), 2010 & 2014
Figure 5-14: Brazil - Digital Mobile TV Users (Million), 2009 & 2013
Figure 5-15: Mexico - Mobile TV Users (Million), 2008 & 2013
Figure 6-1: Global - Mobile Entertainment Service Revenue (Billion US$), 2010 & 2014
Figure 6-2: Global - Mobile TV Handset Shipment (Million Units), 2010-2014
Figure 6-3: Global - Forecast for Mobile TV Handset Sales by Region (%), 2014
Figure 6-4: Global - Broadcast Mobile TV Shipment by Technology (%), 2009
Figure 6-5: Global - Mobile Advertising Revenue (Billion US$), 2010 & 2015
Figure 6-6: Global - Mobile Advertising Revenue by Region (%), 2010 & 2015
Figure 6-7: Emergence of Quadruple Play Services
Figure 6-8: Global - Car Mobile TV & PNDs Shipment (Million Units), 2011 & 2015

LIST OF TABLES

Table 4-1: Business Models Implemented for Mobile Multimedia
Table 5-1: France - Mobile Video Viewed by Category (%)
Table 8-1: Nokia Siemens - Key Financials (Billion Euro), 2009 & 2010
Table 8-2: Nokia Siemens - Strengths & Weaknesses
Table 8-3: Qualcomm - Key Financials (Billion US$), 2009 & 2010
Table 8-4: Qualcomm - Strengths & Weaknesses
Table 8-5: Alcatel-Lucent - Key Financials (Billion US$), 2009 & 2010
Table 8-6: Alcatel Lucent - Strengths & Weaknesses
Table 8-7: ZTE - Key Financials (Billion US$), 2009 & 2010
Table 8-8: ZTE - Strengths & Weaknesses