Demand for PC-TV Tuners has turned down since 2008, due to the worldwide recession. The market faces fundamental issues. People get lots of video from their broadband Internet, and mobile video services will change the playing field. Digital-only PC-TV Tuners cost less than Hybrid tuners. As developed countries move toward all-digital TV services, the retail value of the total PC-TV Tuner market will slow down, even while unit shipments of Digital-only PC-TV tuner products goes up. New competitors are moving from cellular handset video markets into the PC-TV Tuner space specializing in very high levels of integration. PC-TV Tuner vendors are expecting a boost with Microsoft's Windows 7. Facing flat demand, the traditional vendors are wondering if their PC-TV Tuner business is going to remain viable. As the market shifts from a combination of analog and digital broadcast technologies to digital-only broadcasts, the margins currently available for hybrid tuners will be marginalized by lower cost digital-only tuners. We expect that the worldwide PC-TV Tuner market may have peaked in value during 2008, at about US$ 1.4 billion. The economic downturn is expected to cause a revenue decline of about 15% during 2009, and we expect single-digit growth for 2010.

Key Issues in this Market Include:

• PC-TV Tuner vendors are expecting a boost with Microsoft’s Windows 7 and the new version of Media Center which will include better connectivity solutions for PC-TV Tuners. The Tuner vendors are expecting that Microsoft will increase promotion of PC-TV Tuner compatibility with Media Center. But Media Center also will include better access of television programming and movies via the broadband Internet as well.
• The semiconductor companies that have been servicing the PC-TV Tuner vendors are also facing increased threat. Facing flat demand, the traditional vendors are wondering if the PC-TV Tuner segment of their broader TV Tuner business is viable. As the market shifts from a combination of analog and digital broadcast technologies to digital-only broadcast, the margins currently available for hybrid tuners will increasingly be marginalized by lower cost digital-only tuners.
• A new wave of semiconductor companies who are moving the tuner demodulation function to software offer the threat of further squeezing PC-TV Tuner margins. These new offerings with a lower Bill of Material will force the more traditional tuner companies to evaluate continued participation in the market.

This report covers the overarching issues that are dominating the PC-TV Tuner market today and that will influence the market for PC-TV Tuners for the next five years, including:

• The influence of the shift from analog to digital content and how that affects PC-TV Tuner sales.
• How the introduction of Microsoft Windows 7 will influence the PC-TV Tuner market.
• The introduction of Microsoft’s Protected Broadcast Driver Architecture (PBDA) that will enhance PC-TV Tuner compatibility with encrypted broadcast content.
• The introduction of M-Series CableCards by Ceton.
• The influence of Internet-based content on PC-TV Tuners.
• The challenge to the status quo by PC-TV Tuners originally developed for the mobile market.

This report also provides new forecasting insights through 2013 including:

• Increased granularity by Tuner type including Analog, Hybrid, and Digital-only Tuners.
• Forecasts for OEM installation of Tuners by Tuner type, including USB built in, PCI/PCIe built in by desktop and notebook form factors by units and by dollars.
• Forecast for aftermarket tuners including Retail Sticks and Add-in Cards by units and by dollars.
• Annual growth rates for each of the above categories.
• Forecasts are further broken down by North America, Europe, Asia, and Rest of World with a totals roll up.

Companies Mentioned in this Report

• Apple
• ATI/AMD
• AverMedia
• Buffalo
• Ceton
• Comcast
• Conexant
• DiBcom
• DirecTV
• Friio
• Hauppauge
• Intel
• I-O Data
• Microsoft
• Microtune
• Mirics Semiconductor
• NEC Electronics
• NXP Semiconductors
• Sanwa
• Sky
• TechniSat
• Telegent
• TerraTec
• ViXS Systems
• Xceive

Who Will be Interested in This Report?

• Broadcast television industry, including cable, satellite, and OTA broadcasters
• Semiconductor manufacturers involved in the PC-TV Tuner market
• PC-TV Tuner manufacturers

Report Highlights

• Microsoft Windows 7 and Media Center Edition may energize the market.
• PC-TV Tuners may have peaked in value during 2008 at about $1.4B.
• Attach rates for PC-TV Tuners are around 3.5%.
• 2013 PC-TV Tuner shipments will be about 20 million.

TABLE OF CONTENTS

• Executive Summary
  
• PC-TV Tuners—Still Not in the Mainstream
  
• PC-TV Tuners
  
  
  • PC-TV Tuners—Form and Function
    
    • Analog PC-TV Tuners
    • Combination PC-TV Tuners7
    • Hybrid PC-TV Tuners
    • Digital PC-TV Tuners
    • Geographical and Technological Variations
  • Mobile Broadcast Television and PC-TV Tuners
• Computers and PC TV Tuners—Fixed-Location Versus Mobility
  
  
  • Fixed Locations
  • Mobility
    
    • The Antenna Dilemma
  • Computing Platforms
    
    • All-In-One Computers
    • Netbook Computers
  • Competing Mobile Devices
• TV on the PC
  
  • The Internet—Better TV on the PC
  • Apple TV
  • Premium Content and DRM
• Windows 7 Media Center—Better PC-TV Tuner Integration
  
  • Microsoft Vista Media Center TV Pack Upgrade and Windows 7
  • Internet Accessible Content and Windows 7
  • Protected Broadcast Driver Architecture (PBDA)
• PC-TV Tuners and Cable
  
  • CableCards
  • The M-Card Solution Using Multi-Channel CableCards
• Competitive Environment
  
  • The Mobile TV Tuner Squeeze 
• Forecast by Region, by Category, Through 2013
  
  • Three Categories by Technology
  • Six Technology Subgroups
  • Four Usage Models
  • A Word About Estimates for Average Retail Value
• North America by Category
  
  • North America PC-TV Tuner Shipments by Technology Category
  • North America PC-TV Tuner Shipments by Usage Model
  • North American Value by Technology and by Subgroup
• Europe by Category
  
  • Europe Digital PC-TV Tuner Shipments by Technology and by Subgroup
  • Europe PC-TV Tuner Shipments by Usage Model
  • Europe PC-TV Tuner Retail Value by Technology and by Subgroup
• Asia by Category
  
  • Japan PC-TV Tuner Shipments by Technology
  • Asia Excluding Japan PC-TV Tuner Shipments by Technology
  • Asia Including Japan PC-TV Tuner Shipments by Technology
  • Asia Including Japan PC-TV Tuner Shipments By Usage Model
  • Asian PC-TV Tuner Retail Value by Technology and by Subgroup
• Rest of the World (ROW) By Category
  
  • ROW PC-TV Tuner Shipments by Usage Model
  • ROW PC-TV Tuner Retail Value by Technology and by Subgroup
  • Worldwide Summary by Category
  • Worldwide PC-TV Tuner Product Shipments by Usage Model
  • Worldwide PC-TV Tuner Retail Value by Technology and by Subgroup
    
    • Emergence of PCIe for Built-In Laptops Expected to Come in 2011
  • Worldwide PC-TV Tuner Retail Value by Usage Model
    
    • Keys to Success Are Limited
  • PC-TV Tuner Value by Geographic Region
• PC-TV Tuner Attach Rate In Total PC Market
  
• Methodology

List of Tables

• Table 1. ISDB-T vs. 1Seg PC-TV Tuners Installed in PCs
• Table 2. North America PC-TV Tuner Shipments by Technology (Units in Thousands, Annual Growth Rate, Percent of Total, Compound Annual Growth Rate)
• Table 3. North American PC-TV Tuner Shipments by Technology and by Subgroup (Units in Thousands, Compound Annual Growth Rate)
• Table 4. North American PC-TV Tuner Shipments by Usage Model (Units in Thousands, Annual Growth Rate, Compound Annual Growth Rate)
• Table 5. North American PC-TV Tuner Estimated Retail ASP by Technology and by Subgroup (US$ per Product)
• Table 6. North American PC-TV Tuner Retail Value by Technology and by Subgroup (US$ in Thousands, Compound Annual Growth Rate)
• Table 7. North American PC-TV Tuner Retail Value by Technology (US$ in Thousands, Compound Annual Growth Rate)
• Table 8. European PC-TV Tuner Shipments by Technology (Units in Thousands, Annual Growth Rate, Percent of Total, Compound Annual Growth Rate)
• Table 9. European PC-TV Tuner Shipments by Technology and by Subgroup (Units in Thousands, Compound Annual Growth Rate)
• Table 10. European PC-TV Tuner Shipments by Usage Model (Units in Thousands, Annual Growth Rate, Compound Annual Growth Rate)
• Table 11. European PC-TV Tuner Estimated Retail ASP by Technology and by Subgroup (US$ per Product)
• Table 12. European PC-TV Tuner Retail Value by Technology and by Subgroup (US$ in Thousands, Compound Annual Growth Rate)
• Table 13. European PC-TV Tuner Retail Value by Technology (US$ in Thousands, Compound Annual Growth Rate)
• Table 14. Japan PC-TV Tuner Shipments by Technology (Units in Thousands, Annual Growth Rate, Percent of Total, Compound Annual Growth Rate)
• Table 15. Asia Excluding Japan PC-TV Tuner Shipments by Technology (Units in Thousands, Annual Growth Rate, Percent of Total, Compound Annual Growth Rate)
• Table 16. Asia Including Japan PC-TV Tuner Shipments by Technology (Units in Thousands, Annual Growth Rate, Percent of Total, Compound Annual Growth Rate)
• Table 17. Asia Including Japan PC-TV Tuner Shipments by Technology and by Subgroup (Units in Thousands, Compound Annual Growth Rate)
• Table 18. Asia Including Japan PC-TV Tuner Shipments by Usage Model (Units in Thousands, Annual Growth Rate, Compound Annual Growth Rate)
• Table 19. Asia PC-TV Tuner Estimated Retail ASP by Technology and by Subgroup (US$ per Product)
• Table 20. Asia PC-TV Tuner Retail Value by Technology and by Subgroup (US$ in Thousands, Compound Annual Growth Rate)
• Table 21. Asia PC-TV Tuner Retail Value by Technology (US$ in Thousands, Compound Annual Growth Rate)
• Table 22. ROW PC-TV Tuner Shipments by Technology (Units in Thousands, Annual Growth Rate, Percent of Total, Compound Annual Growth Rate)
• Table 23. ROW PC-TV Tuner Shipments by Technology and by Subgroup (Units in Thousands, Compound Annual Growth Rate)
• Table 24. ROW PC-TV Tuner Shipments by Usage Model (Units in Thousands, Annual Growth Rate, Compound Annual Growth Rate)
• Table 25. ROW PC-TV Tuner Estimated Retail ASP by Technology and by Subgroup (US$ per Product)
• Table 26. ROW PC-TV Tuner Retail Value by Technology and by Subgroup (US$ in Thousands, Compound Annual Growth Rate)
• Table 27. ROW PC-TV Tuner Retail Value by Technology (US$ in Thousands, Compound Annual Growth Rate)
• Table 28. Worldwide PC-TV Tuner Shipments by Technology (Units in Thousands, Annual Growth Rate, Percent of Total, Compound Annual Growth Rate)
• Table 29. Worldwide PC-TV Tuner Shipments by Technology and by Subgroup (Units in Thousands, Compound Annual Growth Rate)
• Table 30. Worldwide PC-TV Tuner Shipments by Usage Model (Units in Thousands, Annual Growth Rate, Compound Annual Growth Rate)
• Table 31. Worldwide PC-TV Tuner Retail Value by Technology and by Subgroup (US$ in Thousands, Compound Annual Growth Rate)
• Table 32. Worldwide PC-TV Tuner Retail Value by Technology (US$ in Thousands, Compound Annual Growth Rate)
• Table 33. Worldwide PC-TV Tuner Retail Value by Usage Model (US$ in Thousands, Annual Growth Rate, Compound Annual Growth Rate)
• Table 34. PC-TV Tuner Market Value by Geographic Region (US$ in Thousands, Annual Growth, Percent of Total, Compound Annual Growth Rate)
• Table 35. Worldwide PC-TV Tuner Attach Rate For Desktop and Laptop PCs (Shipments in Thousands, Attach Rate in Percent)

List of Figures

• Figure 1. Worldwide Retail Value of PC-TV Tuner Products (US$ in Billions)
• Figure 2. North American PC-TV Tuner Shipments by Usage Model (Units in Thousands, and Trend Lines for Each)
• Figure 3. European PC-TV Tuner Shipments by Usage Model (Units in Thousands, and Trend Lines for Each)
• Figure 4. Asia Including Japan PC-TV Tuner Shipments by Usage Model (Units in Thousands, and Trend Lines for Each)
• Figure 5. ROW PC-TV Tuner Shipments by Usage Model (Units in Thousands, and Trend Lines for Each)
• Figure 6. Worldwide PC-TV Tuner Shipments by Usage Model (Units in Thousands, and Trend Lines for Each)
• Figure 7. Worldwide PC-TV Tuner Retail Value by Technology (US$ in Billions)
• Figure 8. Worldwide PC-TV Tuner Retail Value by Usage Model Viewed Side-by-Side (US$ in Millions)
• Figure 9. Worldwide PC-TV Tuner Retail Value by Usage Model Viewed Stacked (US$ in Millions)
• Figure 10. PC-TV Tuner Market Value by Geographic Region (US$ in Millions)