Global Smart/Connected/Hybrid TV Market Forecast by Accessories, Platforms, Middleware, Application & Geography with detailed Value Chain, Competitive Landscaping and Critical Capability (Use Cases) Analysis 2011 - 2016

The entertainment quotient has been posing a status statement in the changing psychological behavior of consumers globally. Developments in the entertainment sector have largely been a scheme of simplified access, multi application and usage, centralization of system, instant activation and up gradation, social interactivity, and knowledge sharing.

The need of the present and focus on the future is the driving factor for the global smart TV market. A smart TV device is either a television set with integrated internet capabilities or a set-top box for television that offers more advanced computing ability and connectivity than a contemporary basic television set. The global smart TV market report illustrates the current market of smart TV’s that offer consumers to search, chat, browser, share, update, download, etc. in face of the emphasis of experience design over the next five years with insights into:

• Changing psychological consumer behavior and its impact on the commercial sector.
• The feasibility of potential applications for smart TV in the consumer electronics market.
• The integration of smart TV platforms with IC technology solutions.

Smart TV market research report also captures the market roadmap with market sizes, revenue forecasts, value chain, market & product trends, price trends and regulations, competitive landscape, leading players, and their key developments, strategy and profile.

The companies are employing a number of strategies such as new product developments, mergers & acquisitions, partnerships, collaborations, contracts, and agreements to gain a competitive edge over rivals. The key growth strategy adopted by most of the companies in global smart TV market is new products development & research. The reason behind this increase is that the companies are coming up with better and more efficient product to cater the demand in the future. New products launch accounted for almost 41% of the strategic developments. Partnerships, collaborations, contracts, and agreements accounted for almost 27% of the total strategic developments, followed by expansion; which accounted for 7% of growth strategies adapted from January 2009 to November 2011.

The overall smart TV market was worth $86 billion in 2010 and is expected to reach $265 billion by the end of 2016 with a CAGR of 17%. In terms of unit shipment, smart TV was valued at 43.6 million units in 2010 and is expected to reach 64 million by the end of 2011 with an annual growth of 47%. By 2016, smart TV unit shipment is expected to reach 153.2 million units with a CAGR of 19%.

Scope of the report

This Smart TV Market research report categorizes the global market of Smart TV on the basis of various applications, technology, Middleware provider, operating system, smart TV application, accessories market, and geographical analysis; forecasting revenue, and analyzing trends in the market.

On the basis of applications

The application market will leverage on the smart TV market growth. It will provide application creators, aggregators, and integrators with lots of opportunities. There are loads of companies creating content and having widgets for the smart TV.

It is noted that the consumer buys the smart TV with the number of applications and useful content.

Smart TV is going to be use in the different field or areas such as:

    Home entertainment
    Office purpose
    Educational purpose

On the basis of geography

    North America
    Europe
    Asia-Pacific
    ROW
    With special coverage of:
        Poland
        Japan
        Korea

Each section will provide market data, market drivers, trends and opportunities, key players, and competitive outlook. It will also provide market tables for covering the sub-segments and micro-markets. In addition, the report provides more than 20 company profiles covering all the sub-segments.

TABLE OF CONTENTS

1    INTRODUCTION    
    1.1    KEY TAKE-AWAYS    
    1.2    REPORT DESCRIPTION    
    1.3    MARKETS COVERED    
    1.4    STAKEHOLDERS    
    1.5    RESEARCH METHODOLOGY    
    
2    SUMMARY    
    
3    MARKET OVERVIEW    
    3.1    EVOLUTION OF TELEVISION    
    3.1.1    PICTORIAL REPRESENTATION    
    3.1.2    INTRODUCTION OF INTERNET TO TV    
    3.1.3    OVERVIEW OF GLOBAL TV MARKET    
    3.2    OVERVIEW OF SMART TV INDUSTRY    
    3.3    OVERVIEW OF CONNECTED DEVICES MARKET, 2010 – 16    
    3.4    INDUSTRY LIFE CYCLE    
    3.5    VALUE CHAIN ANALYSIS    
    3.5.1    CONTENT CREATORS    
    3.5.2    AGGREGATORS    
    3.5.3    DISTRIBUTORS    
    3.5.4    INTEGRATOR    
    3.6    MARKET DYNAMICS    
    3.6.1    MARKET DRIVERS    
    3.6.1.1    Expected high demand in future    
    3.6.1.2    Industry leaders investing high on technology    
    3.6.1.3    Industry leaders joining together    
    3.6.1.4    Growing pool of internet users    
    3.6.2    MARKET RESTRAINTS    
    3.6.2.1    Fear, uncertainty, and doubt of customer    
    3.6.2.2    TV vs PC    
    3.6.3    OPPORTUNITIES    
    3.6.3.1    Wide open Western Europe, U.S. & China markets    
    3.6.3.2    Technology shift from internet TV to smart TV    
    3.6.3.3    Opening advertising platform    
    3.7    ACCESSORIES MARKET ANALYSIS FOR SMART TV    
    3.7.1    KEYPADS    
    3.7.1.1    Comparison matrix    
    3.7.2    3D GLASSES    
    3.7.2.1    Comparison matrix    
    3.7.3    GAMING DEVICES/PLAY STATIONS    
    3.7.3.1    Comparison matrix    
    3.7.4    TV CAMERA    
    3.7.4.1    Comparison matrix    
    3.7.5    WIRELESS LAN ADAPTOR    
    3.7.5.1    Comparison matrix    
    3.8    MARKET SHARE ANALYSIS    
    3.8.1    MARKET SHARE OF KEY PLAYERS IN SMART TV MARKET    
    3.9    WINNING IMPERATIVE    
    3.1    BURNING ISSUE    
    3.11    PATENT ANALYSIS    
    
4    CRITICAL CAPABILITIES OF SMART TV    
    4.1    CRITICAL CAPABILITIES    
    4.1.1    NORMAL TV BROADCASTING    
    4.1.2    INTERNET CONNECTABLE & WEB BROWSING    
    4.1.3    ONLINE VIDEO    
    4.1.4    SOCIAL NETWORKING    
    4.1.5    VIDEO ON DEMAND(VOD)    
    4.1.6    PROGRAM RECORDING    
    4.1.7    ONLINE MOVIES & MUSIC    
    4.1.8    BUILT IN APPLICATIONS WITH ABILITY FOR ENHANCEMENT    
    4.2    USE CASES    
    
5    SMART TV PLATFORMS DEVELOPED, BY TV VENDORS    
    5.1    PLATFORMS    
    5.1.1    LG NETCAST    
    5.1.2    PANASONIC VIERA CAST    
    5.1.3    PHILIPS NETTV    
    5.1.4    SAMSUNG SMART TV    
    5.1.5    SHARP AQUOS NET+    
    5.1.6    TOSHIBA PLACES    
    5.2    COMPARISON MATRIX    
    
6    MIDDLEWARE PROVIDERS FOR TV SETS    
    6.1    MIDDLEWARE PROVIDERS    
    6.1.1    GOOGLE TV    
    6.1.2    APPLE TV    
    6.1.3    YAHOO CONNECTED TV    
    6.1.4    BOXEE    
    6.1.5    HYBRID BROADCAST BROADBAND TV (HBBTV)    
    6.1.6    MEDIAROOM    
    6.1.7    MEEGO    
    6.1.8    TRU2WAY    
    6.1.9    TVBLOB    
    6.1.10    XBMC MEDIA CENTER    
    6.2    COMPARISON MATRIX    
    
7    SMART TV MARKET    
    7.1    BY APPLICATION    
    7.1.1    HOME ENTERTAINMENT    
    7.1.2    OFFICE PURPOSE    
    7.1.3    EDUCATIONAL PURPOSE    
    7.2    BY PRODUCTS    
    7.2.1    TV VENDOR PLATFORM    
    7.2.2    APPLICATIONS    
    7.3    BY TECHNOLOGY    
    7.3.1    OPERATING SYSTEM    
    7.3.2    INTERFACE DESIGN    
    7.4    BY GEOGRAPHY    
    7.4.1    NORTH AMERICA    
    7.4.2    EUROPE    
    7.4.3    APAC    
    7.4.4    REST OF THE WORLD (ROW)    
    7.5    SPECIAL COVERAGE    
    7.5.1    POLAND    
    7.5.2    JAPAN    
    7.5.3    KOREA    
    
8    COMPETITIVE LANDSCAPE    
    8.1    KEY GROWTH STRATEGIES    
    8.2    MERGERS & ACQUISITIONS    
    8.3    NEW PRODUCT DEVELOPMENT & RESEARCH    
    8.4    AGREEMENTS & COLLABORATIONS    
    8.5    EXPANSION    
    8.6    INVESTMENT    
    8.7    OTHERS    
    
9    COMPANY PROFILES    
    9.1    AS TV VENDORS    
    9.1.1    LG ELECTRONICS    
    9.1.1.1    Overview    
    9.1.1.2    Product & services    
    9.1.1.3    Financials    
    9.1.1.4    Strategy    
    9.1.1.5    Developments    
    9.1.2    PANASONIC    
    9.1.2.1    Overview    
    9.1.2.2    Products & services    
    9.1.2.3    Financials    
    9.1.2.4    Strategy    
    9.1.2.5    Developments    
    9.1.3    PHILIPS    
    9.1.3.1    Overview    
    9.1.3.2    Products & services    
    9.1.3.3    Financials    
    9.1.3.4    Strategy    
    9.1.3.5    Developments    
    9.1.4    SAMSUNG    
    9.1.4.1    Overview    
    9.1.4.2    Products & services    
    9.1.4.3    Financials    
    9.1.4.4    Strategy    
    9.1.4.5    Developments    
    9.1.5    SONY    
    9.1.5.1    Overview    
    9.1.5.2    Products & services    
    9.1.5.3    Financials    
    9.1.5.4    Strategy    
    9.1.5.5    Developments    
    9.1.6    SHARP    
    9.1.6.1    Overview    
    9.1.6.2    Products & services    
    9.1.6.3    Financials    
    9.1.6.4    Strategy    
    9.1.6.5    Developments    
    9.1.7    TOSHIBA    
    9.1.7.1    Overview    
    9.1.7.2    Products & services    
    9.1.7.3    Financials    
    9.1.7.4    Strategy    
    9.1.7.5    Developments    
    9.1.8    LOGITECH    
    9.1.8.1    Overview    
    9.1.8.2    Products & services    
    9.1.8.3    Financials    
    9.1.8.4    Strategy    
    9.1.8.5    Developments    
    9.1.9    HAIER    
    9.1.9.1    Overview    
    9.1.9.2    Products & services    
    9.1.9.3    Financials    
    9.1.9.4    Strategy    
    9.1.9.5    Developments    
    9.1.10    NYXIO TECHNOLOGIES    
    9.1.10.1    Overview    
    9.1.10.2    Products & services    
    9.1.10.3    Strategy    
    9.1.10.4    Developments    
    9.1.11    ONIDA (MIRC ELECTRONICS LTD)    
    9.1.11.1    Overview    
    9.1.11.2    Products & services    
    9.1.11.3    Financials    
    9.1.11.4    Strategy    
    9.1.11.5    Developments    
    9.1.12    VIDEOCON    
    9.1.12.1    Overview    
    9.1.12.2    Products & services    
    9.1.12.3    Financials    
    9.1.12.4    Strategy    
    9.1.12.5    Developments    
    9.2    BY MIDDLEWARE PROVIDER    
    9.2.1    BOXEE INC.    
    9.2.1.1    Overview    
    9.2.1.2    Products & services    
    9.2.1.3    Strategy    
    9.2.1.4    Developments    
    9.2.2    GOOGLE    
    9.2.2.1    Overview    
    9.2.2.2    Products & services    
    9.2.2.3    Financials    
    9.2.2.4    Strategy    
    9.2.2.5    Developments    
    9.2.3    INTEL    
    9.2.3.1    Overview    
    9.2.3.2    Products & services    
    9.2.3.3    Financials    
    9.2.3.4    Strategy    
    9.2.3.5    Developments    
    9.2.4    MICROSOFT    
    9.2.4.1    Overview    
    9.2.4.2    Products & services    
    9.2.4.3    Financials    
    9.2.4.4    Strategy    
    9.2.4.5    Developments    
    9.2.5    APPLE    
    9.2.5.1    Overview    
    9.2.5.2    Products & services    
    9.2.5.3    Financials    
    9.2.5.4    Strategy    
    9.2.5.5    Developments    
    9.2.6    AMD    
    9.2.6.1    Overview    
    9.2.6.2    Products & services    
    9.2.6.3    Financials    
    9.2.6.4    Strategy    
    9.2.6.5    Developments    
    9.2.7    CABLE LABS    
    9.2.7.1    Overview    
    9.2.7.2    Products & services    
    9.2.7.3    Financials    
    9.2.7.4    Strategy    
    9.2.7.5    Developments    
    9.2.8    TELE SYSTEM ELECTRONICS    
    9.2.8.1    Overview    
    9.2.8.2    Products $ services    
    9.2.8.3    Financials    
    9.2.8.4    Strategy    
    9.2.8.5    Developments    
    9.2.9    YAHOO    
    9.2.9.1    Overview    
    9.2.9.2    Products & services    
    9.2.9.3    Financials    
    9.2.9.4    Strategy    
    9.2.9.5    Developments    
    
APPENDIX        
    SMART TV VS IPTV    
    U.S. PATENTS    
    EUROPE PATENTS    
    APAN PATENTS    
            
             
LIST OF TABLES        
            
    TABLE 1        SMART TV MARKET VOLUME, BY GEOGRAPHY, 2009 – 2016 (MILLION UNITS)    
    TABLE 2        INTERNET EVOLUTION IN TV    
    TABLE 3        GLOBAL TV MARKET VOLUME, BY TECHNOLOGY, 2009 – 2016 (MILLION UNITS)    
    TABLE 4        GLOBAL TV SHIPMENT ANALOG VS DIGITAL (%)    
    TABLE 5        GLOBAL TV SHIPMENT ANALOG VS DIGITAL (MILLION UNITS)    
    TABLE 6        GLOBAL TV REVENUE, BY VALUE, 2010 – 2016 ($BILLION)    
    TABLE 7        TV REVENUE MARKET SHARE, BY GEOGRAPHY, 2010 – 2016 (%)    
    TABLE 8        GLOBAL SMART TV MARKET, BY VOLUME, 2010 – 2016 (MILLION UNITS)    
    TABLE 9        GLOBAL SMART TV MARKET, BY VALUE ($MILLION)    
    TABLE 10    GLOBAL SMART TV MARKET AVERAGE UNIT PRICE, 2009 – 2016 ($)    
    TABLE 11    GLOBAL TV SET CONNECTED TO INTERNET, 2010 – 2016 (MILLION UNITS)    
    TABLE 12    GLOBAL TV SET CONNECTED TO INTERNET Y-O-Y GROWTH (%)    
    TABLE 13    GLOBAL CONNECTED DEVICES SOLD ANNUALLY, 2010 – 2016 (MILLION UNITS)    
    TABLE 14    GLOBAL CONNECTED DEVICES SOLD ANNUALLY Y-O-Y GROWTH, 2010 – 2016    
    TABLE 15    % OF ONLINE POPULATION AS CONTENT CREATORS, 2011    
    TABLE 16    GLOBAL SHIPMENT FORECAST OF IETV AND IE STB, 2009 – 2016 (MILLION UNITS)    
    TABLE 17    GLOBAL SHIPMENT FORECAST OF IETV AND IE STB Y-O-Y GROWTH (%)    
    TABLE 18    STB UNIT SHIPMENT SHARE COMPARISON, 2011 – 2016 (%)    
    TABLE 19    STB UNIT SHIPMENT SHARE COMPARISON, 2011 – 2016 (MILLION UNITS)    
    TABLE 20    GLOBAL STB MARKET SHARE, 2011 (%)    
    TABLE 21    GLOBAL STB MARKET TOP PLAYERS, BY REVENUE ($BILLION)    
    TABLE 22    INTERNET USERS, BY GEOGRAPHY, 2009 – 2011 (MILLION)    
    TABLE 23    INTERNET USER SHARE, BY GEOGRAPHY, 2009 – 2011 (%)    
    TABLE 24    INTERNET USERS, BY GEOGRAPHY, 2009 – 2011 (MILLION)    
    TABLE 25    GLOBAL TOP 10 COUNTRIES BY INTERNET USERS, 2011 (MILLION)    
    TABLE 26    CHINA TV MARKET TREND, 2010 – 2016 (MILLION UNITS)    
    TABLE 27    CHINA TV SHIPMENT Y-O-Y GROWTH, 2010 – 2016    
    TABLE 28    CHINA SMART TV SHIPMENT Y-O-Y GROWTH    
    TABLE 29    EUROPE: SMART TV MARKET VOLUME, BY GEOGRAPHY, 2009 – 2016 (MILLION UNITS)    
    TABLE 30    EUROPE: SMART TV MARKET VALUE, BY GEOGRAPHY, 2009 – 2016 ($BILLION)    
    TABLE 31    NORTH AMERICA: SMART TV MARKET, BY VOLUME, 2009 – 2016 (MILLION UNITS)    
    TABLE 32    GLOBAL IPTV SUBSCRIBER FORECAST, 2010 – 2016 (MILLION)    
    TABLE 33    GLOBAL IPTV SERVICE, BY REVENUE, 2010 – 2016 ($BILLION)    
    TABLE 34    GLOBAL ONLINE ADVERTISEMENT REVENUE FORECAST, 2010 – 2016 ($BILLION)    
    TABLE 35    TOP 3 DOMINANT TERRITORIES FOR ONLINE ADVERTISING REVENUE, 2010 – 2016 (%)    
    TABLE 36    TOP 5 ONLINE AD SELLING COMPANIES IN U.S., 2010 – 2016 (%)    
    TABLE 37    IETV VS 3D TVS GLOBAL SHIPMENT, 2010 – 2016 (MILLION UNITS)    
    TABLE 38    GLOBAL GAMING SPEND, 2011 – 2016 ($BILLION)    
    TABLE 39    GLOBAL GAMING HARDWARE MARKET, 2011 – 2016 ($BILLION)    
    TABLE 40    GLOBAL GAMING SOFTWARE MARKET, 2011 – 2016 ($BILLION)    
    TABLE 41    GLOBAL ONLINE GAMING MARKET, 2011 – 2016 ($BILLION)    
    TABLE 42    GLOBAL FLAT PANEL TV BRAND RANKINGS, BY REVENUE SHARE (%)    
    TABLE 43    GLOBAL FLAT PANEL TV BRAND SHIPMENT UNITS, 2010    
    TABLE 44    GLOBAL TV BRANDS IN SMART TV, 2010    
    TABLE 45    PATENT BY TV TECHNOLOGY TYPE, 2006 – 2011    
    TABLE 46    PATENT ANALYSIS, BY GEOGRAPHY, 2006 – 2011    
    TABLE 47    YEAR-WISE PATENT    
    TABLE 48    COMPANY WISE PATENT ANALYSIS    
    TABLE 49    TOP SMART TV APPLICATION COMPARISON    
    TABLE 50    U.S. & EUROPE: CONSUMER SMART TV VIEWING BEHAVIOR, 2011    
    TABLE 51    SAMSUNG SMART TV APPS CATEGORY    
    TABLE 52    PANASONIC SMART TV APPS CATEGORY    
    TABLE 53    NORTH AMERICA VS ROW IPTV SUBSCRIBER, 2010 – 2016 (MILLION)    
    TABLE 54    NORTH AMERICA VS ROW IPTV SERVICES, BY REVENUE (%)    
    TABLE 55    EUROPE VS ROW IPTV SUBSCRIBERS, 2010 – 2016 (MILLION)    
    TABLE 56    EUROPE VS ROW IPTV SERVICES, BY REVENUE, 2010 – 2016 (BILLION)    
    TABLE 57    EUROPE: TOP 10 COUNTRIES, BY INTERNET USERS-2011 (MILLION)    
    TABLE 58    APAC & JAPAN VS ROW IPTV SUBSCRIBERS, 2010 – 2016 (MILLION)    
    TABLE 59    APAC & JAPAN VS ROW IPTV SERVICES, BY REVENUE, 2010 – 2016 (BILLION)    
    TABLE 60    ASIA: TOP 10 COUNTRIES, BY INTERNET USERS-2011 (MILLION)    
    TABLE 61    TOTAL ROW SMART TV MARKET, 2009 – 2016 (MILLION UNITS)    
    TABLE 62    ROW VS OTHERS IPTV SUBSCRIBERS, 2010 – 2016 (MILLION)    
    TABLE 63    ROW VS OTHERS IPTV SERVICES, BY REVENUE, 2010 – 2016 ($BILLION)    
    TABLE 64    POLAND: SMART TV MARKET (MILLION UNITS)    
    TABLE 65    POLAND: SMART TV MARKET, BY VALUE, 2010 – 2016 ($MILLION)    
    TABLE 66    JAPAN: SMART TV MARKET, BY VOLUME, 2010 – 2016 (MILLION UNITS)    
    TABLE 67    JAPAN: SMART TV MARKET, BY VALUE, 2009 – 2016 ($MILLION)    
    TABLE 68    KOREA: SMART TV MARKET, 2010 – 2016 (MILLION UNITS)    
    TABLE 69    KOREA: SMART TV MARKET, BY VALUE, 2010 – 2016 ($BILLION)    

LIST OF FIGURES       
          
    FIGURE 1        EVOLUTION OF TELEVISION    
    FIGURE 2        GLOBAL TV MARKET, 2009 – 2016    
    FIGURE 3        GLOBAL TV SHIPMENT, ANALOG VS DIGITAL, 2011 – 2016    
    FIGURE 4        GLOBAL TV SHIPMENT ANALOG VS DIGITAL (MILLION UNITS)    
    FIGURE 5        GLOBAL TV REVENUE, BY VALUE, 2010 – 2016 ($BILLION)    
    FIGURE 6        GLOBAL TV REVENUE MARKET SHARE, BY GEOGRAPHY, 2011 – 2016    
    FIGURE 7        GLOBAL SMART TV MARKET, 2009 – 2016    
    FIGURE 8        SMART TV MARKET VOLUME, BY GEOGRAPHY, 2009 – 2016 ($MILLION)    
    FIGURE 9        FUTURE OF SMART TV    
    FIGURE 10    GLOBAL TV SETS CONNECTED TO INTERNET, 2010 – 2016 (MILLION UNITS)    
    FIGURE 11    GLOBAL CONNECTED DEVICES SOLD ANNUALLY, 2010 – 2016 (MILLION UNITS)    
    FIGURE 12    GRAPHICAL COMPARISON OF GLOBAL CONNECTED DEVICES SOLD ANNUALLY, 2010 – 2016 (MILLION UNITS)    
    FIGURE 13    REGIONAL MARKET LIFE CYCLE 2011    
    FIGURE 14    SMART TV VALUE CHAIN    
    FIGURE 15    REVENUE CYCLE OF SMART TV VALUE CHAIN    
    FIGURE 16    APPLICATIONS ROAD MAP    
    FIGURE 17    % OF ONLINE POPULATION AS CONTENT CREATORS, 2011    
    FIGURE 18    CONTENT ECO SYSTEM AND CONSUMER CONFUSION    
    FIGURE 19    CONTENT PROVIDER NETWORK    
    FIGURE 20    GLOBAL SHIPMENT FORECAST OF IETV AND IE STB, 2009 – 2016 (MILLION UNITS)    
    FIGURE 21    STB UNIT SHIPMENT SHARE COMPARISON, 2011 – 2016 (%)    
    FIGURE 22    GLOBAL STB MARKET SHARE, 2011    
    FIGURE 23    GLOBAL STB MARKET TOP PLAYERS, BY REVENUE, 2009 – 2011 ($BILLION)    
    FIGURE 24    DRIVER IMPACT ANALYSIS    
    FIGURE 25    SMART TV MARKET FORECAST, 2009 – 2016    
    FIGURE 26    GLOBAL INTERNET USERS, 2009 – 2011 (MILLION)    
    FIGURE 27    GLOBAL INTERNET USERS SHARE, 2009 – 2011 (%)    
    FIGURE 28    GLOBAL INTERNET USERS FORECAST, 2009 – 2016 (MILLION)    
    FIGURE 29    GLOBAL TOP 10 COUNTRIES BY INTERNET USERS, 2011    
    FIGURE 30    RESTRAINTS IMPACT ANALYSIS    
    FIGURE 31    OPPORTUNITY IMPACT ANALYSIS    
    FIGURE 32    CHINA TV MARKET TREND, 2010 – 2016 (MILLION UNITS)    
    FIGURE 33    CHINA TV MARKET TREND - LINE GRAPH, 2010 – 2016 (MILLION UNITS)    
    FIGURE 34    EUROPE: SMART TV MARKET VOLUME, BY GEOGRAPHY, 2009 – 2016 (MILLION UNITS)    
    FIGURE 35    GLOBAL IPTV SUBSCRIBER FORECAST, 2010 – 2016 (MILLION)    
    FIGURE 36    GLOBAL IPTV SERVICE, BY REVENUE, 2011 – 2016 ($BILLION)    
    FIGURE 37    GLOBAL ONLINE ADVERTISEMENT REVENUE FORECAST, 2010 – 2016 ($BILLION)    
    FIGURE 38    IETV VS 3D TVS GLOBAL SHIPMENT, 2010 – 2016 (MILLION UNITS)    
    FIGURE 39    GLOBAL GAMING SPEND, 2011 – 2016 ($BILLION)    
    FIGURE 40    GLOBAL GAMING MARKET, BY VALUE, 2011 – 2016 ($BILLION)    
    FIGURE 41    GLOBAL SPENDING MARKET SHARE ON GAMING, 2011 & 2016    
    FIGURE 42    GLOBAL FLAT PANEL TV BRAND SHIPMENTS, 2010    
    FIGURE 43    PATENT BY TV TECHNOLOGY, 2006 – 2011    
    FIGURE 44    PATENT ANALYSIS, BY GEOGRAPHY, 2006 – 2011    
    FIGURE 45    YEAR WISE PATENT    
    FIGURE 46    COMPANY WISE PATENTS    
    FIGURE 47    GOOGLE TV & ITS PARTNERS    
    FIGURE 48    ACCESS OF GOOGLE CONTENT    
    FIGURE 49    GOOGLE TV ECOSYSTEM    
    FIGURE 50    U.S. & EUROPE: CONSUMER SMART TV VIEWING BEHAVIOR, 2011    
    FIGURE 51    SAMSUNG SMART TV APPS CATEGORY    
    FIGURE 52    PANASONIC SMART TV APPS CATEGORY    
    FIGURE 53    TOP 10 GLOBAL SMART TV APPLICATIONS    
    FIGURE 54    GLOBAL TV MARKET, BY TECHNOLOGY    
    FIGURE 55    NORTH AMERICA: SMART TV MARKET BY VOLUME, 2009 – 2016 (MILLION UNITS)    
    FIGURE 56    NORTH AMERICA VS ROW IPTV SUBSCRIBER, 2011 & 2016    
    FIGURE 57    NORTH AMERICA VS ROW IPTV SERVICES, BY REVENUE, 2011 – 2016    
    FIGURE 58    EUROPE: SMART TV MARKET, BY VOLUME, 2009 – 2016 (MILLION UNITS)    
    FIGURE 59    EUROPE VS ROW IPTV SUBSCRIBER, 2011 – 2016    
    FIGURE 60    EUROPE VS ROW IPTV SERVICES, BY REVENUE, 2011 & 2016    
    FIGURE 61    EUROPE: TOP 10 COUNTRIES, BY INTERNET USERS-2011 (MILLION)    
    FIGURE 62    APAC: SMART TV MARKET, 2009 – 2016 (MILLION UNITS)    
    FIGURE 63    APAC & JAPAN VS ROW IPTV SUBSCRIBERS, 2011 – 2016    
    FIGURE 64    APAC & JAPAN VS ROW IPTV SERVICES, BY REVENUE, 2011 & 2016    
    FIGURE 65    ASIA:TOP 10 COUNTRIES, BY INTERNET USERS-2011 (MILLION)    
    FIGURE 66    TOTAL ROW SMART TV MARKET, 2009 – 2016 (MILLION UNITS)    
    FIGURE 67    ROW VS OTHERS IPTV SUBSCRIBER, 2011 – 2016    
    FIGURE 68    ROW VS OTHERS IPTV SERVICES, BY REVENUE (%), 2011 & 2016    
    FIGURE 69    JAPAN: SMART TV MARKET, BY VOLUME, 2009 – 2016 (MILLION UNITS)    
    FIGURE 70    KEY GROWTH STRATEGY    
    FIGURE 71    YEAR WISE KEY GROWTH STRATEGIES