This report analyzes TV replacement trends across 14 major global markets. Based on a nationally representative consumer survey of TV owners, this focused study reveals how quickly consumers are replacing their TVs and:

• The current installed TV base in each market
• How replacement cycles are trending as both CRTs or FPD TVs are being replaced
• Why consumers are replacing their televisions
• Planned incremental television purchases in the next 12 months
• What other devices are consumers using to watch TV, movies and video

Markets covered include

Read more

Data Covered

• Markets include: Brazil, China – Urban, China – Rural, France, Germany, India, Indonesia, Italy, Japan, Mexico, Russia, Turkey, UK, USA
• Annual TV replacement cycles from 2008 to 2011
• Extensive household TV profiles including number of TVs, average age, brand, size and more
• Data on additional and replacement TV purchases in the next 12 months
• Impact analysis on demand outlook across the supply chain
• Prevalence of TV watching behavior on non-TV devices, segmented by iPad, laptop PC, desktop PC, smartphone and more
• Value of new features like 3D and Internet Connectivity in replacement decisions
• Methodology: Survey is based on 14,000+ total completed surveys of TV owners. Each market has a nationally representative base of a minimum of 1,000 TV owners.

Key Questions Answered

• How quickly are consumers replacing their TVs? Are replacement cycles getting shorter?
• How prevalent are CRTs vs. flat panels? For countries with large percentages of CRT TVs, how quickly will those be replaced with flat panel TVs?
• How many additional TV purchases can be expected in the next 12 months?
• How are local TV replacement trends impacting the supply chain?
• What other devices are people using to watch TV content?