Independent 5-year Consumer Electronics Industry Forecasts for Hong Kong

Hong Kong’s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV products, is projected to be worth about US$4.2bn in 2011. This is expected to increase to US$5.0bn by 2015, with growth driven by products such as smartphones, touchscreen handsets, and tablets, as well as LED and 3D TV sets.

Vendors expect continued growth in the Hong Kong consumer electronics market in 2011. Sales were solid during H111 with year-on-year growth in product categories such as flat-panel TV sets, digital cameras and tablet PCs. Prices have firmed up thanks to the economic recovery but analysts warn that a cooling in the property market could have an impact on consumer spending going forward.

Computers

Computers accounted for about 55% of Hong Kong’s consumer electronics spending in 2010. Researchers forecast Hong Kong  computer hardware sales of US$2.3bn in 2011, and segment CAGR for the 2011-2015 period at about 5.9%. Apple’s iPad sales remain strong and wireless networking will be an important driver of computer – and especially notebook – sales, with increasing demand for connectivity.

AV

AV demand is expected to grow at a CAGR of 3.3% between 2011 and 2015 to a value of US$1.6bn in that year. Video applications account for the largest share of the market, with growth areas including 3D TV, LED TV sets and Blu-ray DVD players.

Mobile Handsets

Sales of handsets in Hong Kong are expected to grow at a CAGR of about 2% to US$462mn in 2015. The market is driven mainly by replacements as penetration was expected to pass 190% in 2011. 3G mobile subscribers are estimated to account for above 40% of the total mobile subscriber base. Meanwhile, the smartphone segment is forecast to increase three to four times faster than the market as a whole.

Key Benefits

• Independent 5-year consumer electronics industry forecasts for Hong Kong to test other views - a key input for successful budgeting and strategic business planning in the Hong Kong consumer electronics market.
• Target business opportunities and risks in Hong Kong through our reviews of latest industry trends and major deals, projects and investments.
• Exploit the latest competitive intelligence with company SWOT analyses.

TABLE OF CONTENTS

Executive Summary

SWOT Analysis
Hong Kong Consumer Electronics Market SWOT  
Hong Kong Electronics Industry SWOT
Hong Kong Political SWOT  
Hong Kong Economic SWOT  
Hong Kong Business Environment SWOT  

Asia Business Environment Ratings
Table: Regional Consumer Electronics Business Environment Ratings

Market Overview  
Computers
Table: Computer Sales
2011 Outlook
Segments
Tablets
Innovation
AV
Table: AV Sales
Mobile Handsets
Table: Handsets Sales

Consumer Electronics Industry
Table: Electronics Industry Overview
Computers
Table: IT Industry, Production & Export  
Table: Hong Kong Imports Of Computer Parts (HKDmn)
AV
Table: AV & Electrical Appliances, Production & Export  
Table: Hong Kong Imports Of AV Parts (HKDmn)  
Mobile Handsets
Table: Communications, Production & Export
Table: Hong Kong Imports Of Telecommunications Equipment & Parts (HKDmn)
Table: Hong Kong Semiconductor Imports (HKDmn)  

Industry Forecast Scenario
Table: Consumer Electronics Overview (US$mn)  

Industry Developments
Government Authority
Mainland China

Macroeconomic Forecast  
Hong Kong – Economic Activity

Competitive Landscape
Computer Hardware
Handsets
Handsets
AV

Company Profile  
JS Microelectronics