This report analyzes the worldwide markets for Household Cooking Appliances in Million Units. The report provides separate comprehensive analytics for the US, Canada, Europe, Asia-Pacific, Latin America and Middle-East. Annual estimates and forecasts are provided for the period 2007 through 2015. Also, a six-year historic analysis is provided for these markets. The report profiles 377 companies including many key and niche players  such as  AB Electrolux, BSH Bosch Und Siemens Hausgerate, GmbH, Bosch USA, Cuisinart, Daewoo Electronics Corporation, Dacor, GE Appliances, Fisher & Paykel Appliances Holdings Limited, Dynamic Cooking Systems, Inc., Haier Group Company, Kenwood Limited, LG Electronics, LG Electronics India Pvt, Ltd., Morphy Richards, Ltd., Panasonic Corporation of North America, Philips Electronics North America Corporation, Samsung Electronics Co, Ltd., SANYO North America Corporation, Sharp Corporation, Siemens-Electrogeräte GmbH, Thermador, Videocon Industries Limited, Whirlpool Corporation, Whirlpool SA, and Wolf Appliance Company. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

TABLE OF CONTENTS

HOUSEHOLD COOKING APPLIANCES							MCP-1860
A GLOBAL STRATEGIC BUSINESS REPORT


						CONTENTS


  1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS                    1
      Study Reliability and Reporting Limitations                       1
      Disclaimers                                                       2
      Data Interpretation & Reporting Level                             2
       Quantitative Techniques & Analytics                              3
      Product Definitions and Scope of Study                            3
       Cookers (Cooking Ranges)                                         3
       Hobs (Cooktops)                                                  3
       Ovens                                                            3

  2. INDUSTRY OVERVIEW                                                  4
      Number Speak                                                      4
      Household Cooking Appliances Market Survives the Recession        4
      State of the Global Household Appliances Market Post Economic
       Crisis                                                           4
       A Regional Perspective                                           5
      Future Growth Prospects in the Global Home Appliances Industry    5
       Table 1: Global Demand for Household Appliances (2010):
       Percentage Breakdown of Demand by Regions - Asia-Pacific,
       Western Europe, North America, and Others (includes
       corresponding Graph/Chart)                                       6

       Table 2: Global Market for Major Household Appliances (2008 &
       2009): Percentage Breakdown of Sales by Leading Players -
       Whirlpool, Electrolux, Haier, BSH, Panasonic, LG Electronics,
       General Electric, and Others (includes corresponding
       Graph/Chart)                                                     6
      Household Cooking Appliances - A Quick Primer                     7
       Developing Markets Offer Opportunities On a Platter              8
       Customers Prefer Gas Cooking Appliances to Electric              8
       Automatic Oven Cleaning: A Prized Product Feature                9
       Steam Ovens Rejuvenate Demand                                    9
       Rising Popularity of Microwavable Foods Prop Up Demand for
        Microwave Ovens                                                 9
        Table 3: Leading Microwave Oven Manufacturers Worldwide
        (2009): Percentage Breakdown of Market Share by - LG
        Electronics, Samsung, Sharp, Panasonic, Sanyo, Daewoo and
        Others (includes corresponding Graph/Chart)                     10
        Microwave Ovens Fly Towards a Bright Future                     10
        Developing Markets Offer Strong Growth Potential                10
       Demand in Developed Markets Driven by Replacement Sales          11
        Innovation Keeps Consumer Interest Alive                        11
       Continuous Product Innovation & Outdoor Living Spur Growth       12
        Popularity of the Atkins Diet Propels Sales of Barbecues        12
       Customization is the New Buzz Word                               13
       What’s New in Cooktops?                                          13
       Induction Cookers Rise in Popularity                             14
       Design/Consumer Preference Trends In Store                       14
       Factors Affecting Purchasing Decisions                           14
       Affluent Baby Boomers Spur Growth                                15

  3. PRODUCT OVERVIEW                                                   16
      Household Cooking Appliances: A Definition                        16
       Cookers (Cooking Ranges)                                         16
       Electric Ranges                                                  16
        Table 4: Leading Electric Range Manufacturers (2009):
        Percentage Breakdown of Market Share by General Electric,
        Whirlpool, Electrolux (Frigidaire) and Others (includes
        corresponding Graph/Chart)                                      17
       Gas Ranges                                                       17
        Table 5: Leading Gas Range Manufacturers (2009): Percentage
        Breakdown of Market Share by - General Electric, Whirlpool,
        Electrolux (Frigidaire) and Others (includes corresponding
        Graph/Chart)                                                    17
       Induction Ranges                                                 17
       Halogen Cooking Ranges                                           18
       Dual Fuel Ranges                                                 18
        Table 6: Thermal Efficiency of Popular Cooking Technologies:
        A Comparison (includes corresponding Graph/Chart)               18
       Hobs (Cooktops)                                                  19
      Types of Cooktops/Cooking Stoves                                  19
       Conventional Coil Cooktop                                        19
       Glass-Ceramic Cooktop                                            19
       Gas-Powered Cooktops                                             20
       Biomass Cook Stove                                               20
       3 Rock Stove                                                     20
       Hohenheim Plant Oil Stove                                        20
       Liquid Fuel Cooking Stoves                                       20
       Improved Cook Stove                                              20
       Special Design Cooking Stoves                                    20
        One Family Metal Stove                                          21
       Cooking Stoves: An Evolutionary Scan                             21
      Depiction of the Evolution of Cooking Appliances                  22
       Ovens                                                            23
        Conventional/Thermal Ovens                                      23
        Convection Ovens                                                23
        Microwave Ovens                                                 23
        Functionalities of a Microwave Oven                             24
       Popular Consumer Uses of Microwave Ovens                         24
       Microwave Ovens - “Improved, Altered & Perfected to Meet
        Native Requirements”                                            24
        The Japanese: Pioneers of Mass Production                       26
        Steam Ovens                                                     26
        Lightwave Ovens                                                 26
        Stone Ovens                                                     27
       Other Electric Cooking Appliances                                27
        Deep Fat Fryers                                                 27
        Rice Cookers                                                    27
        Health Grills                                                   27
        Barbeque Grills                                                 27
        Trolley Barbecues                                               28
        Kettle Barbecues                                                28
        Small Barbecues                                                 28
        Popcorn Makers                                                  28
        Toasters                                                        28
        Toaster Ovens                                                   28
        Pop-up Toasters                                                 29
        Conveyor Toasters                                               29
        Sandwich Toasters                                               29
        Waffle Makers                                                   29

  4. PRODUCT INNOVATIONS/INTRODUCTIONS                                  30
      Smeg Appliances Launches PVS750 Gas Burner Hobs                   30
      Electrolux Introduces Zanussi ZCV663M and Electrolux
       EKC607601X cookers                                               30
      ATAG Unveils HG9711CB and HG9792CB Matrix Line Gas Hobs           30
      Merrychef to Introduce Eikon Series of Ovens                      31
      Whirlpool Introduces MAX Microwave Ovens                          31
      Tatung Launches Electric Rice Cookers                             31
      Thermador Group Launches All Gas Range of Cooking Appliances      31
      Blanco to Launch CI804L and CI603M Induction Cookwares            32
      Metro Ortem Introduces Induction Cookers                          32
      Waterford Stanley Introduces Brandon Condensing Range Cooker      32
      LG Electronics Introduces Solardom Light Wave Oven                32
      CookTek® Launches New Commercial Induction Ranges                 32
      Sanyo Electric Introduces GOPAN Cooker                            33
      Samsung Introduces FE-N300 Hybrid Induction Cooking Range         33
      Miele Launches Chef Series Microwave Oven                         33
      Samsung India Introduces New Microwave Ovens Range                34
      Morphy Richards Introduces New Microwave Range in India           34
      Kambrook Launches New Frypan and Upgraded Cooker                  34
      Belling Launches Freestanding Gas Cooker Range                    34
      Gorenje Unveils New Induction Hobs Line                           35
      General Electric Launches 90 cm GE Monogram Dual-Fuel Pro
       Range Cooker                                                     35
      Smeg Appliances Launches CE91MXA Upright Cooker                   35
      Frigidaire Introduces Portable Induction Cooktop                  36
      KitchenAid Launches Downdraft Cooktop Range                       36
      ILVE Unveils ILVE Induction Upright Oven                          37
      KitchenAid Launches Countertop Ovens                              37
      Leisure Consumer Products Launches Range 90 Contemporary Cookers  37
      Omega Appliances Introduces OIC20B Induction Cooktop and Mini
       Kitchen                                                          37
      Whirlpool Introduces Interface Disc for Induction Hobs            38
      LG Electronics Unveils LCG3091ST and LCG3691ST Gas Cooktops       38
      Belling Launches BI60i Eco Induction Oven                         38
      Dawlance Introduces DW-130C Convection Microwave Oven             39
      Sharp Introduces AX1500JS SuperSteam Oven                         39
      Smeg Appliances Introduces Linea-elite Maxi Plus Cavity Ovens     39
      Beko Introduces Built-in Hobs and Ovens                           39
      Dacor Introduces Epicure® 36" Gas Fuelled Cooking Range           40
      Brastemp Launched Cooktop Barbecue                                40
      Belling Launches DB4 Contemporary Cooker                          40
      Smeg Rolls Out Linear SC45V2 Eco-Friendly Steam Oven              41
      Comcater Offers Alto Shaam Cook and Hold Ovens                    41
      Samsung Electronics Launches 28L Premium Microwave Ovens          41
      BlueStar Offers 24? Nova and UltroNova Burners                    41
      SANYO Introduces Induction Heating Pressure Rice Cooker           42
      Omega Appliances Launches Induction Cooktop from Smeg             42
      Hindware Introduces Electric Kitchen Chimneys & Hobs              42
      Jenn-Air to Introduce Duct Free Down Draft Cooktop                43
      Dacor® Launches Epicure® 30" Gas Fuelled Cooking Range            43
      DCS By Fisher & Paykel Launches a Range of Double and Single
       Wall Ovens                                                       43
      Cuisinart Launches Classic Toaster Oven Broiler                   44
      Cuisinart Introduces Mini-Prep® Plus and PowerPrep Plus® Food
       Processors                                                       44
      Cuisinart Unveils Cuisinart®, Programmable Slow Cookers           44
      Miele to Introduce Four Zone 30" Unit and Five Zone 36" Unit
       Induction Cooktops                                               45
      SANYO Electric Rolls Out SANYO SK-WA2S Toaster Oven               45
      SANYO Expands Indoor Electric Grill Product Line                  45
      Thermador's® Introduces a Range of Induction Cooktops             46
      Wolf Appliance Rolls Out E Series Range of Ovens                  46
      Wolf Appliance Unveils a New Range of Cookstop Hoods              47
      Cata to Launch Cantee Kitchen Appliances in India                 47
      Whirlpool Launches New SpeedCook Microwave Oven                   47
      Dacor Launches New Renaissance Gas Cooktops                       48
      KitchenAid Launches Architect Series II Induction Cooktops        48
      KitchenAid Introduces Architect Series II Retractable Vents       48
      KitchenAid Launches New Cooktop under its Architect Series II
       Product Range                                                    49
      Miele to Launch CombiSetTM Kitchen Modules                        49
      Electrolux Launches Called Electrolux, Premium Kitchen
       Appliances Range                                                 49
      Dacor Launches New Renaissance Wall Ovens                         50
      Electrolux Launches New Ranges of Cooking Appliances for the
       Thailand Market                                                  50
      Evo Launches New Range of Gas and Electric Cook Tops              50
      Fisher & Paykel to Launch Gas and Electric Cooktops Across UAE    51
      Padmini Launches Glass Top Cooking Appliances                     51
      LG Electronics USA Launches Built-In Cooktops and Ovens           51

  5. PRODUCT INNOVATIONS IN THE RECENT PAST - A PERSPECTIVE BUILDER     52
      GE Launches Magnetically Fuelled Induction Stoves                 52
      Heinz to Roll Out Turbo Toaster                                   52
      SolHuma Releases Vital Stove™                                     52
      Neff Releases Fast, Self-Cleaning Ovens                           52
      Electrolux Unveils New Series of Microwave Ovens & Refrigerators  53
      LG Rolls Out Light Wave Oven                                      53
      Group Welkin Introduces Maple Kitchenware                         53
      Bajaj Electricals Unveils Kitchen Appliances Range                53
      Godrej Launches Steam Microwave Oven                              53
      Fisher & Paykel Brings ‘Designer Series’ Cooking Appliances       53
      Thor Relaunches Chambers Gas Range Line                           54

  6. RECENT INDUSTRY ACTIVITY                                           55
      Gorenje Acquires Asko Appliances Group                            55
      Ultimate Products Acquires Small Appliances Business of
       Appliance365                                                     55
      Spectrum Brands Merges with Russell Hobbs, Inc.                   55
      Danby Products To Acquire Microfridge Acquisition                 55
      Aga Rangemaster Acquires Mercury Appliances                       55
      Middleby Acquires TurboChef Technologies                          56
      Indesit Winds Up Wuxi Indesit Home Appliances Co. Ltd             56
      Middleby Takes Over Giga Grandi Cucine                            56
      Middleby Takes Over Frifri Aro                                    56
      Indesit Company Acquires General Domestic Appliance Holdings      57
      ZWILLING Takes Over Groupe Staub                                  57
      Fisher & Paykel Takes Over Maytag Mexico Appliance Products       57
      Arada Acquires Assets of Extrafine                                57
      Elica Group Acquires Gutmann                                      57
      Middleby Acquires CookTek                                         58
      Eddingtons to Acquire Beka UK                                     58
      Haier to Acquire 20% Stake in Fisher & Paykel Appliances          58
      LG Electronics Inks Patent Agreement with GE Consumer             58
      Bosch and Siemens Group to Open Kitchen Appliances Store in China 58
      Bajaj Electricals Forms Alliance with Nardi S.p.A                 58
      Perfect Fry Acquries Hot Air Popcorn Machine Business of a
       Private Company                                                  59
      LG Electronics USA Merges Home Appliances and Consumer
       Electronics Operations                                           59
      Matsushita Electric Changes Name to Panasonic Corporation         59
      Middleby Acquires New Star Holdings                               59

  7. CORPORATE ACTIVITY IN THE RECENT PAST - A PERSPECTIVE BUILDER      60
      Whirlpool to Invest Rs 20 Crore                                   60
      Manttra Inc. Recalls Pressure Cookers                             60
      QVC Calls Back Electric Toasters                                  60
      GE Calls Back Ovens                                               60
      Pioneering Technology Enters into Alliance with Appliance Canada  60
      Sanyo to Stop Marketing EM-2010EB1 Microwave Ovens in Beijing     61
      French SEB to Take Over Higher Interest in Supor                  61
      Aga to Divest Commercial Unit to Ali                              61
      Maharaja Inks Deals with HP and BP                                61
      TCL to Establish Manufacturing Unit                               62
      Maharaja Whiteline Expands Product Line                           62
      Belarus-China Joint Venture to Produce Household Appliances       62
      Star Manufacturing Expands Product Line                           62
      Unified Brands to Shut Operations                                 62
      Cleveland Range Acquires Jc Pardo & Sons                          62
      Hatco Reveals Two Novel Pop-up Toasters                           63
      Applica Calls Back Chinese-Made Toasters                          63
      Whirlpool Completes Acquisition of Maytag                         63
      NACCO Establishes Hamilton Beach, Inc.                            63

  8. FOCUS ON SELECT GLOBAL PLAYERS                                     64
      AB Electrolux (Sweden)                                            64
      BSH Bosch Und Siemens Hausgerate, GmbH (Germany)                  64
      Bosch USA                                                         64
      Cuisinart (USA)                                                   65
      Daewoo Electronics Corporation (South Korea)                      65
      Dacor (USA)                                                       65
      GE Appliances (USA)                                               65
      Fisher & Paykel Appliances Holdings Limited (New Zealand)         65
      Dynamic Cooking Systems, Inc. (USA)                               66
      Haier Group Company (China)                                       66
      Kenwood Limited (UK)                                              66
      LG Electronics (South Korea)                                      67
      LG Electronics India Pvt, Ltd. (India)                            67
      Morphy Richards, Ltd. (UK)                                        67
      Panasonic Corporation of North America (USA)                      68
      Philips Electronics North America Corporation (USA)               68
      Samsung Electronics Co, Ltd. (Korea)                              68
      SANYO North America Corporation (USA)                             68
      Sharp Corporation (Japan)                                         69
      Siemens-Electrogeräte GmbH (Germany)                              69
      Thermador (USA)                                                   69
      Videocon Industries Limited (India)                               70
      Whirlpool Corporation (USA)                                       70
      Whirlpool SA (Brazil)                                             70
      Wolf Appliance Company (USA)                                      71

  9. GLOBAL MARKET PERSPECTIVE                                          72
      Table 7: World Recent Past, Current & Future Market Analysis
      for Household Cooking Appliances by Geographic Region - US,
      Canada, Europe, Asia-Pacific, Latin America and
      Africa/Middle-East Markets Independently Analyzed with Annual
      Sales Figures in Million Units for Years 2007 through 2015
      (includes corresponding Graph/Chart)                              72

      Table 8: World Historic Review of Household Cooking Appliances
      by Geographic Region - US, Canada, Europe, Asia-Pacific, Latin
      America and Africa/Middle-East Markets Independently Analyzed
      with Annual Sales Figures in Million Units for Years 2001
      through 2006 (includes corresponding Graph/Chart)                 73

      Table 9: World 11-Year Perspective for Household Cooking
      Appliances by Geographic Region - Percentage Breakdown of Unit
      Sales for US, Canada, Europe, Asia-Pacific, Latin America and
      Africa/Middle-East Markets for Years 2005, 2010 & 2015
      (includes corresponding Graph/Chart)                              74

  10. THE UNITED STATES                                                 75
      A.Market Analysis                                                 75
        Outlook                                                         75
        Small Kitchen Appliances Market                                 75
        Slowdown in Housing Sector Impacting Prospects for Household
         Appliances Market                                              75
        Cooking Appliances: A Quick Primer                              76
        What’s Cooking in the Cooking Appliance Industry?               76
        Key Statistics (Household Cooking Appliances)                   77
         Table 10: Cooking Appliances Market in the United States
         (2010): Percentage Share Breakdown of Product Markets
         -Electric Stove/Ranges, Microwave Oven, Gas Stove/Ranges
         and Convention Oven (includes corresponding Graph/Chart)       77

         Table 11: Cooking Appliances Market in the United States
         (2006): Percentage Market Share Breakdown of Major Players
         - GE, Electrolux, Maytag, and Others (includes
         corresponding Graph/Chart)                                     77
        Grills                                                          77
         Table 12: Top Markets for Grills in the US (2010):
         Percentage Share Breakdown of Value Sales by States -
         California, Texas, New York, Florida, Illinois, Ohio,
         Michigan, North Carolina, New Jersey and Others (In US$
         Million) (includes corresponding Graph/Chart)                  77

         Table 13: US Market for Grills (2010): Percentage Breakdown
         of Market Share by Grill Types - Gas Grills, Charcoal
         Grills, Smoker, Electric Deep Fryers and Others (includes
         corresponding Graph/Chart)                                     78

         Table 14: Outdoor Grill Shipments in the US (2009):
         Breakdown of Units Produced by Types - Gas, Charcoal and
         Electric (Units in million) (includes corresponding
         Graph/Chart)                                                   78

         Table 15: Barbecue Grill Shipments in the US (2009):
         Breakdown of Units Produced by Types- Gas-fuelled, Charcoal
         and Electric (Units in million) (includes corresponding
         Graph/Chart)                                                   79
        Food Processors                                                 79
         Table 16: Leading Players in the US Market for Food
         Processors (2007): Percentage Breakdown of Unit Shipments
         for Cuisinart, Applica (Windmere/Black and Decker),
         Hamilton Beach Brands Inc, KitchenAid, Oster/Sunbeam, and
         Others (includes corresponding Graph/Chart)                    79

         Table 17: US Market for Food Processors (2009): Percentage
         Breakdown of Volume Sales by Distribution Channel (includes
         corresponding Graph/Chart)                                     80

         Table 18: US Market for Blenders (2009): Percentage
         Breakdown of Volume Sales by Distribution Channel (includes
         corresponding Graph/Chart)                                     80
        Disappointing Performance of Home Appliance Shipments in the US 80
        Product Market Structure                                        81
         Table 19: Cooking Appliances Market in the United States:
         Percentage Share Breakdown of Product Segments for the
         Years 2008 & 2010 - Electric Ranges (Freestanding,
         Built-In, Surface Cooking Units), Gas Ranges (Freestanding,
         Built-In, Surface Cooking Units) and Microwave Ovens
         (includes corresponding Graph/Chart)                           81
        Imports/Exports - A Recent Past Perspective                     81
         Table 20: US Imports of Cooking Appliances (2006):
         Percentage Breakdown by Country of Origin - China, Mexico,
         Canada, Malaysia, Korea, and Others (includes corresponding
         Graph/Chart)                                                   81

         Table 21: US Exports for Cooking Appliances (2006):
         Percentage Breakdown by Destination Country - Canada,
         Denmark, Mexico, United Kingdom, France and Others
         (includes corresponding Graph/Chart)                           82

         Table 22: US Exports of Microwave Ovens in 2007: Percentage
         Breakdown of Value Share by Country for Canada, Mexico,
         Venezuela, China, Jamaica, Honduras, Trinidad and Tobago,
         Dominican Republic, Costa Rica, Colombia and Others
         (includes corresponding Graph/Chart)                           82

         Table 23: US Imports of Microwave Ovens in 2007: Percentage
         Breakdown of Value Share by Country for China, Malaysia,
         South Korea, Thailand, Sweden, Japan, and Others (includes
         corresponding Graph/Chart)                                     82
        Key Players                                                     83
      B.Market Analytics                                                84
        Table 24: US Recent Past, Current & Future Market Analysis
        for Household Cooking Appliances with Annual Sales Figures
        in Million Units for Years 2007 through 2015 (includes
        corresponding Graph/Chart)                                      84

        Table 25: US Historic Review of Household Cooking Appliances
        with Annual Sales Figures in Million Units for Years 2001
        through 2006 (includes corresponding Graph/Chart)               84

  11. CANADA                                                            85
      A.Market Analysis                                                 85
        Outlook                                                         85
        Market Primer                                                   85
         Table 26: Household Appliances Market in Canada (2009):
         Percentage Breakdown of Retail Dollar Sales in Key Product
         Segments - Cooking Appliances, Fridges, Washing Appliances,
         Vacuum Cleaners, Dishwashers, Heaters and Other Appliances
         (includes corresponding Graph/Chart)                           85

         Table 27: Cooking Appliances Market in Canada (2009-2010):
         Percentage Breakdown of Retail Volume Sales by Product
         Segment - Cooktops, Microwave Ovens, and Ranges (Electric
         and Gas) (includes corresponding Graph/Chart)                  86
        Export-Import Statistics                                        86
         Table 28: Canadian Exports of Microwave Ovens by Country
         (2008): Percentage Share Breakdown of Export Value for US,
         China, Panama, Bermuda, Germany, Venezuela, and Others
         (includes corresponding Graph/Chart)                           86

         Table 29: Canadian Exports of Grinders, Mixers and Juice
         Extractors by Country (2008): Percentage Share Breakdown of
         Export Value for US, Panama, Cuba, Hong Kong, Philippines,
         Italy, France, China, Venezuela, and Others (includes
         corresponding Graph/Chart)                                     87

         Table 30: Canadian Imports of Grinders, Mixers and Juice
         Extractors by Country (2008): Percentage Breakdown of Value
         Share for China, US, Mexico, Spain, Switzerland, France,
         Hungary, Germany, Italy, Taiwan, and Others (includes
         corresponding Graph/Chart)                                     87
      B.Market Analytics                                                88
        Table 31: Canadian Recent Past, Current & Future Market
        Analysis for Household Cooking Appliances with Annual Sales
        Figures in Million Units for Years 2007 through 2015
        (includes corresponding Graph/Chart)                            88

        Table 32: Canadian Historic Review of Household Cooking
        Appliances with Annual Sales Figures in Million Units for
        Years 2001 through 2006 (includes corresponding Graph/Chart)    88

  12. EUROPE                                                            89
      A.Market Analysis                                                 89
        Outlook                                                         89
        Recessionary Trends                                             89
         Electrical Domestic Appliances Industry to Experience Slow
          Growth in 2010                                                89
         Retail Sales of Electric Household Appliances Impacted by
          Recession in 2009                                             89
        Statistical Overview of the Cooking Appliances Market           90
         Table 33: Cookers Market in Western Europe (2010):
         Percentage Share Breakdown by Fuel Type - Gas, Electric,
         and Duel-Fuel (includes corresponding Graph/Chart)             90

         Table 34: Hobs Market in Western Europe (2010): Percentage
         Share Breakdown by Fuel Type - Gas, Electric, and Duel-Fuel
         (includes corresponding Graph/Chart)                           90

         Table 35: Cookers Market in Central Europe (2010):
         Percentage Share Breakdown by Fuel Type - Gas, Electric,
         and Duel-Fuel (includes corresponding Graph/Chart)             91

         Table 36: Hobs Market in Central Europe (2010): Percentage
         Share Breakdown by Fuel Type - Gas, Electric, and Duel-Fuel
         (includes corresponding Graph/Chart)                           91

         Table 37: Cookers Market in Eastern Europe (2008):
         Percentage Share Breakdown by Fuel Type - Gas, Electric,
         and Duel-Fuel (includes corresponding Graph/Chart)             91

         Table 38: Hobs Market in Eastern Europe (2008): Percentage
         Share Breakdown by Fuel Type - Gas, Electric, and Duel-Fuel
         (includes corresponding Graph/Chart)                           92

         Table 39: Ovens Market in Europe (2010): Percentage Share
         Breakdown by Fuel Type - Electric, and Others                  92
        Focus on Select Regional Markets                                92
         Germany                                                        92
          Household Electrical Appliances: Market Overview              92
          Market Structure                                              93
           Table 40: Household Electrical Appliances Market in
           Germany (2007): Percentage Market Share Breakdown of
           Leading Players - BSH Bosch Siemens, Electrolux Group,
           Whirlpool Corp, Miele and Others (includes corresponding
           Graph/Chart)                                                 93
          Market Opportunities                                          94
           Table 41: Market Penetration of Domestic Electrical
           Appliances in German Households for the Years 2003-2006
           (includes corresponding Graph/Chart)                         94
         France                                                         94
          A Major Importer of Domestic Appliances                       94
           Table 42: French Production of Hoods for 2008: Percentage
           Share Breakdown by Segment - Hoods Chimneys, Hoods
           Visors, Extractors Groups, and Others (includes
           corresponding Graph/Chart)                                   95

           Table 43: French Production of Microwave Ovens for 2009:
           Percentage Share Breakdown by Segment - Mono Function,
           Compounds, and With Grill (includes corresponding
           Graph/Chart)                                                 95
         The United Kingdom                                             95
          Recession Significantly Impacts Retail Sales of Electrical
           Appliances                                                   95
          UK Consumers Seek Energy Efficient Cooking Appliances         95
          Domestic Kitchen Appliances: An Overview                      96
          Built-in Kitchen Appliances Grow in Popularity                96
          Microwave Ovens To Offer Highest Growth Potential             97
         Russia                                                         97
          Household Electrical Appliances Market: An Overview           97
         Poland                                                         97
          Household Electrical Appliances Market: An Overview           97
         Ireland                                                        98
          Replacement Sales Drive Growth                                98
        Key Players                                                     99
      B.Market Analytics                                                102
        Table 44: European Recent Past, Current & Future Market
        Analysis for Household Cooking Appliances by Geographic
        Region - Western Europe and Rest of Europe Markets
        Independently Analyzed with Annual Sales Figures in Million
        Units for Years 2007 through 2015 (includes corresponding
        Graph/Chart)                                                    102

        Table 45: European Historic Review of Household Cooking
        Appliances by Geographic Region - Western Europe and Rest of
        Europe Markets Independently Analyzed with Annual Sales
        Figures in Million Units for Years 2001 through 2006
        (includes corresponding Graph/Chart)                            102

        Table 46: European Recent Past, Current & Future Market
        Analysis for Household Cooking Appliances by Product
        Segment- Cookers, Hobs, and Ovens Markets Independently
        Analyzed with Annual Sales Figures in Million Units for
        Years 2007 through 2015 (includes corresponding Graph/Chart)    103

        Table 47: European Historic Review of Household Cooking
        Appliances by Product Segment- Cookers, Hobs, and Ovens
        Markets Independently Analyzed with Annual Sales Figures in
        Million Units for Years 2001 through 2006 (includes
        corresponding Graph/Chart)                                      103

        Table 48: European 11-Year Perspective for Household Cooking
        Appliances by Geographic Regions - Percentage Breakdown of
        Volume Sales for Western Europe and Rest of Europe Markets
        for Years 2005, 2010 & 2015                                     104

        Table 49: European 11-Year Perspective for Household Cooking
        Appliances by Product Segment- Percentage Breakdown of
        Volume Sales for Cookers, Hobs, and Ovens Markets for Years
        2005, 2010 & 2015 (includes corresponding Graph/Chart)          104

  13. ASIA-PACIFIC                                                      105
      A.Market Analysis                                                 105
        Outlook                                                         105
        Household Appliance Market to Grow Rapidly Post Recession       105
        Focus on Select Regional Markets                                105
         China                                                          105
          Household Appliances Market: An Overview                      105
           Table 50: Household Appliances Market in China (2009):
           Percentage Market Share Breakdown of Product Segments -
           Cooking Appliances, Refrigerators & Freezers, Clothes
           Washers & Dryers, and Dish Sterilizers & Dishwashers
           (includes corresponding Graph/Chart)                         106
          Impact of Recession on the Market                             106
           Chinese Economy Experiences Currency Fluctuations in 2008    106
            Manufacturers of Microwave Ovens in China Bear the Brunt
             of Recession                                               106
           Lack of Demand Slows Down the Household Electric
            Appliances Market in China                                  107
            Energy Saving and Eco-friendly Cooking Appliances to
             Rule in Future                                             107
            Rural China: A Largely Unexplored & Untapped Goldmine       107
           Chinese Cooking Appliances Gaining Ground in Overseas
            Markets                                                     107
            Table 51: Chinese Exports of Major Cooking Appliances
            (2008) - Percentage Breakdown of Value and Volume
            Shipments by Product Segment                                108
           Innovation: The Key to Success                               108
           Microwave Oven: Whipping Up Lather                           108
           Microwave Ovens with Steam Functionality in the Gambit of
            Industrial Standards                                        108
         India                                                          109
          Market and Recessionary Trends                                109
           Consumer Durable Companies Focus on Semi-Urban Markets       109
           Economic Recession Results in Slow Growth of Household
            Appliance Sector                                            109
           India Welcomes Home Appliance Manufacturers from China       110
          Microwave Ovens Yet to Take Flight                            110
           Table 52: Microwave Ovens Market in India (2008 & 2010):
           Percentage Breakdown of Market Share for Leading Players
           - LG Electronics, Samsung India, IFB, Kenstar and Others
           (includes corresponding Graph/Chart)                         111
         Australia                                                      111
          Cooking Appliances Market: An Overview                        111
           Table 53: Household Cooking Appliances Market in
           Australia (2010): Percentage Breakdown of Volume Sales
           for Upright Cookers (Electric and Gas), Ovens (Electric
           and Gas) and Cooktops (Electric and Gas) (includes
           corresponding Graph/Chart)                                   112
          Market Structure                                              112
          Microwave Ovens: Nearing Maturity                             112
           Table 54: Penetration Levels of Microwave Ovens Among
           Australian Households: 2000-2008 (includes corresponding
           Graph/Chart)                                                 113
         Japan                                                          113
          Impact of Recession on Electric Household Appliances
           Industry in 2009                                             113
          Preference for Convenience and Time Saving Gadgets            113
          Economic Expansion Spurs Demand for Appliances                113
          Induction Cooking Ranges Gain in Importance                   113
        Key Players                                                     114
      B.Market Analytics                                                116
        Table 55: Asia-Pacific Recent Past, Current & Future
        Analysis for Household Cooking Appliances with Annual Sales
        Figures in Million Units for Years 2007 through 2015
        (includes corresponding Graph/Chart)                            116

        Table 56: Asia-Pacific Historic Review of Household Cooking
        Appliances with Annual Sales Figures in Million Units for
        Years 2001 through 2006 (includes corresponding Graph/Chart)    116

  14. LATIN AMERICA                                                     117
      A.Market Analysis                                                 117
        Outlook                                                         117
        Mabe SA De CV (Mexico) - A Key Player                           117
      B.Market Analytics                                                117
        Table 57: Latin American Recent Past, Current & Future
        Analysis for Household Cooking Appliances with Annual Sales
        Figures in Million Units for Years 2007 through 2015
        (includes corresponding Graph/Chart)                            117

        Table 58: Latin American Historic Review of Household
        Cooking Appliances with Annual Sales Figures in Million
        Units for Years 2001 through 2006 (includes corresponding
        Graph/Chart)                                                    118

  15. AFRICA/MIDDLE-EAST                                                119
      A.Market Analysis                                                 119
        Outlook                                                         119
        Brand Leadership                                                119
        Major Suppliers of Household Appliances                         119
      B.Market Analytics                                                119
        Table 59: Africa/Middle-East Recent Past, Current & Future
        Analysis for Household Cooking Appliances with Annual Sales
        Figures in Million Units for Years 2007 through 2015
        (includes corresponding Graph/Chart)                            119

        Table 60: Africa/Middle-East Historic Review of Household
        Cooking Appliances with Annual Sales Figures in Million
        Units for Years 2001 through 2006 (includes corresponding
        Graph/Chart)                                                    120


 COMPETITIVE LANDSCAPE

     Total Companies Profiled: 377 (including Divisions/Subsidiaries - 464)

     ------------------------------------------
     Region/Country                     Players
     ------------------------------------------
     The United States                     61
     Canada                                 2
     Japan                                  7
     Europe                               210
      France                               16
      Germany                              19
      The United Kingdom                   56
      Italy                                37
      Spain                                12
      Rest of Europe                       70
     Asia-Pacific (Excluding Japan)       163
     Latin America                          3
     Africa                                13
     Middle East                            5
     ------------------------------------------