Independent 5-year Consumer Electronics Industry Forecasts for India

India’s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV products, is projected at about US$29.0bn in 2011. This is expected to increase to US$55.0bn by 2015, driven by rising incomes and growing affordability. Only nine out of 1,000 people in India own a computer, one-fifth of the level in China, while Indian handset population penetration is about 57%.

Vendors expected strong sales during the 2011 cricket world cup season, with forecasts that sales would be up by 50% compared with the same period of 2010.Spending on consumer electronics devices is projected to grow at an overall CAGR of 17% through 2015, with the key segments including low-cost mobile handsets, colour TVs, set-top boxes and notebook computers.

Computers

Computers accounted for about 34% of Indian consumer electronics spending in 2010. Researchers forecast Indian domestic market computer hardware sales (including notebooks and accessories) of US$9.9bn in 2011, up from US$8.4bn in 2010. Sales were up by as much as one-third in 2010 compared with the previous year. With PC penetration of around 2%, the computer hardware compound annual growth rate (CAGR) for the 2011-2015 period will be about 18%.

AV

India’s domestic video, audio and gaming device market is expected to grow to a value of US$21.7bn in 2015. TV will remain the core product in this category, with sports events such as the 2011 ICC Cricket World Cup driving demand for TV set upgrades. LCD TV set sales account for above 80% of the flat-panel TV market and are projected to pass 3.7mn in 2011, while vendors also report strong growth in the LED TV set segment.

Mobile Handsets

Indian mobile handset sales accounted for about 31% of Indian consumer electronics spending in 2010. Total Indian market handset sales are expected to reach 282mn units in 2015, as mobile subscriber penetration soars towards 128%. Vendors are likely to increase their focus on semiurban rural customers, with penetration in rural areas estimated at less than 15%, far below the national level. Smartphones will be a strong growth area, with Indian and multinational vendors competing to offer phones with perceived high-end features at affordable prices.

Key Benefits

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TABLE OF CONTENTS

Executive Summary  

SWOT Analysis  
India Consumer Electronics Market SWOT  
India Electronics Industry SWOT
India Political SWOT  
India Economic SWOT  
India Business Environment SWOT

Asia Business Environment Ratings
Table: Regional Consumer Electronics Business Environment Ratings

Market Overview  
Computers
Table: Computer Sales  
2011  
Drivers  
Segments
Netbooks
Tablets  
Low-Cost PCs
Table: Total Desktop Sales
AV
Table: AV Sales  
Mobile Handsets
Table: Mobile Communications Sales

Consumer Electronics Industry  
Table: Electronics Output
Computers
Table: Computer Production  
AV
Table: AV Production
Mobile Handsets
Table: Mobile Communications Production
Semiconductors
Table: Semiconductors Market

Industry Forecast Scenario
Table: Consumer Electronics Overview

Industry Developments
Government Authority

Macroeconomic Forecast
Table: India – GDP By Expenditure

Competitive Landscape  
Computers
Handsets  
AV
Semiconductors  

Company Profiles  
HCL Infosystems
Mirc Electronics Ltd (Onida)