To better understand the IC market, you need to understand the end-use applications! The IC market remains closely linked to the health of the electronic systems industry. As global economies continue to recover, demand for electronic systems will increase with an expanding number of end-use applications providing the stimulus for IC market growth. This report helps identify opportunities for growth and evaluates the potential for new applications that are expected to fuel the market for integrated circuits through 2015.

Internet-capable electronic systems will keep demand for ICs strong through 2015!

    Tablet PCs: Tablet PCs such as Apple's iPad are all the rage in the market.  What is the future market direction for these systems? Will tablets operate more like a PC or glorified smartphone? What IC content will be required in these different systems.

    Smartphones: Smartphones are by far the fastest growing segment of the cellphone market! IC content represents about 31% of the average selling price of a smartphone, whereas IC content in a basic cellphone is 23%. The success of 3G/4G smartphones is set to continue having a big impact on the future analog, DSP, logic, and NAND flash memory IC markets.

    Smart TVs: Internet capability has replaced 3D as the must have technology in 2012. Despite "upgrade fatigue," consumers are drawn to Internet-connected Smart TVs, a favorite trend for suppliers of LED drivers, power management ICs, and MCUs/MPUs, which are expected to be big winners in this market segment.

    Smart Grids and Advanced Metering Infrastructure (AMI): Home appliances and other residential electrical systems are being designed to interact and communicate with power-utility companies and customers via the Internet. Global investment in smart grid technology is forecast to grow 19% annually through 2015.

    The "Internet of Things": Virtual representation of uniquely identifiable objects with an Internet-like structure (IP address) has been gaining momentum for more than a decade with no slowdown in sight. RFID is at the heart of this far-reaching trend.

IC Market Drivers is divided into two parts:

In Part I, IC Insights presents an extensive 2009-2015 IC end-use application database. Data is arranged in several formats--by electronic system type (computer, communications, consumer, automotive, industrial, and government/military), by device type (microcontrollers, memory, analog, logic, etc.), and by geographic region (Americas, Europe, Japan, and Asia-Pacific).

Part II explores specific electronic systems that are expected to play prominent roles in the IC industry over the next several years.

Your 2012 subscription to IC Market Drivers includes an update that will be released in 2Q12.  The update will contain final numbers for 2011, updated forecasts, and an examination of new developments in the electronic systems industry.

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