This report analyzes the worldwide markets for Magnetic Sensors in US$ Million by the following Product Segements: Hall Sensor ICs, Anisotropic Magnetoresistive (AMR) Sensors, Hall Sensor Elements, Giant Magnetoresistive (GMR) Sensors, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World.  Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 172 companies including many key and niche players such as Allegro MicroSystems, Inc., Asahi Kasei Microdevices Corporation, Austriamicrosystems AG, Honeywell International, Inc., Infineon Technologies AG, Melexis Microelectronic Systems, MEMSIC, Inc., Micronas Semiconductor Holding AG, NVE Corporation, NXP Semiconductors N.V., and Sensitec GMBH. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

TABLE OF CONTENTS

MAGNETIC SENSORS								MCP-6757
A GLOBAL STRATEGIC BUSINESS REPORT


                                            CONTENTS



  1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS                       1
      Study Reliability and Reporting Limitations                          1
      Disclaimers                                                          2
      Data Interpretation & Reporting Level                                2
       Quantitative Techniques & Analytics                                 3
      Product Definitions and Scope of Study                               3
       Hall Sensor ICs                                                     3
       Anisotropic Magnetoresistive (AMR) Sensors                          3
       Hall Sensor Elements                                                4
       Giant Magnetoresistive (GMR) Sensors                                4
       Others                                                              4
        Compass                                                            4
        Magnetometer                                                       4
        Position Sensors                                                   4

  2. INDUSTRY OVERVIEW                                                     5
      Abstract                                                             5
      Recent Past, Present and Future Analysis                             5
       Recession Topples Growth Rate during 2008 and 2009                  5
      Market Primer                                                        6
       Sensor Technology Has Always Been Around                            6
       Sensor Applications On a Constantly Evolving Mode                   6
       Market Penetration Proves Challenging                               7
       New Markets Sustain Market Vibrancy                                 7
       Technological Developments and Market Growth Run Parallel           8

  3. MARKET ISSUES & TRENDS                                                9
      Cell Phones and Consumer Electronics Spearhead Volume Sales          9
      Magnetic Sensors - Scope and Pricing Varies with Applications        9
      Silicon-based Hall Effect Sensors Dominate the Competitive
       Market Space                                                        10
      Growing Demand for Low-priced Products Challenges Hall Effect
       Sensors                                                             10
      Traditional Automotive End-use Segment Holds Greater Potential       11
       Growing Applications in Automotive Sector Keeps Market Aflame       11
      E Compassing - Poised to Take the Lead                               11
      Steady Use of Magnetic Sensors in Medical and Industrial
       Applications                                                        12
      Competition - Diverse Portfolios Come to the Rescue                  13

  4. GLOBAL MARKET FOR SENSORS - AN OVERVIEW                               14
      Table 1: Global Sensor Market (2010): Percentage Breakdown of
      Revenues by Sensor Types - Biosensors, Flow Sensors, Pressure
      Sensors, Temperature Sensors, Image Sensors, Position and
      Displacement Sensors, Level Sensors, Accelometers, Load Cells,
      Motion Sensors, Magnetic Sensors, DAQ Boards & Module, Gas
      Sensors/ Detectors/Analyzers and Other Sensors (includes
      corresponding Graph/Chart)                                           14

      Table 2: Global Market for Sensors (2010): Percentage
      Breakdown of Revenue by End-use Segments - Chemicals &
      Petrochemicals, Automotive, Medical, Process Control, Oil &
      Gas, Aerospace, Food & Beverage, Water & Wastewater, Military,
      Power Generation, Security, Building Automation,
      Semiconductors and Others (includes corresponding Graph/Chart)       15

  5. MAGNETIC SENSORS TECHNOLOGY OVERVIEW                                  16
      Magnetic Field Sensing                                               16
       Magnetic Sensing Vs. Conventional Sensing - A Pictorial
        Depiction                                                          16
      Magnetic Sensors - Basis for Classification                          17
      Segmentation on the Basis on Sensitivity                             18
       Low Field Sensors (Sensing Range <1mG)                              19
        SQUID (Superconducting Quantum Interference Device)                19
        Search Coil Magnetometer                                           19
       Earth’s Field Sensors (Medium Field Sensors)                        19
        Flux Gate Magnetometer                                             20
        Magnetoinductive Magnetometers                                     20
        Anisotropic Magnetoresistive Sensors                               20
       Bias Magnetic Field Sensors (High-Field Sensors)                    21
        Hall Effect Sensors (Hall Elements and Hall ICs)                   21
         The Hall Effect                                                   22
         Applications of Hall Effect Sensors                               23
        Magnetoresistors                                                   23
         GMR (Giant Magnetoresistive) Sensors                              23
        Reed Switch                                                        24
       A Comparison of the Three Main Types of Magnetic Sensing
        Technologies Against Various Parameters                            25
       Magnetic Sensing Technologies - Applications, Cost Range and
        Major Suppliers                                                    25
      Semiconductor Materials - Preferred Material Types for
       Magnetic Sensors                                                    25
      Magnetic Tunnel Junctions - A New Technology                         25

  6. END-USE ANALYSIS                                                      26
      Understanding Applications of Magnetic Sensors                       27
      Various End-use Segments of Magnetic Sensors                         27
      Space Applications of Magnetic Sensors                               27
       Roadmap of Magnetoresistive Sensors in Space Applications           28
        Table 3: Commercial Magnetic Sensor Devices Plausible for
        Space Applications with Technology and Device Price                29
       Deployment of Magnetic COTS in Spacecrafts                          29
       Thorough Ground Testing is Mandatory                                29
       Bulky Fluxgates Make Way for Miniaturized Magnetic Sensors          30
       MEMS Based Magnetic Sensors for Spacecrafts                         30

  7. PRODUCT OVERVIEW                                                      31
      Magnetic Sensors                                                     31
      Hall Sensor ICs                                                      31
      Anisotropic Magnetoresistive (AMR) Sensors                           31
      Hall Sensor Elements                                                 32
      Giant Magnetoresistive (GMR) Sensors                                 32
      Others                                                               32
       Low Temperature SQUID                                               32
       High Temperature SQUID                                              32
       Compass                                                             32
       Magnetometer                                                        33
       Position Sensors                                                    33

  8. TECHNOLOGICAL DEVELOPMENTS                                            34
      World’s Smallest Magnetic Sensor Developed by Scientists at
       IPCMS and KIT                                                       34
      Miniaturized, Atom-based Magnetic Sensors for Tracking Human
       Heartbeat                                                           34
      Fraunhofer Institute Develops a 3D Magnetic Field Sensor             34
      NIST Mini Magnetic Sensor to Detect Nuclear Magnetic Resonance       35

  9. PRODUCT INNOVATIONS/INTRODUCTIONS                                     36
      Allegro Launches A New Range of Unipolar Two-Wire Hall-Effect
       Switches                                                            36
      Honeywell Launches SL353 Series Hall-Effect Sensor ICs               36
      Premo Launches 1000A Hall Effect Current Sensors                     37
      MEMSIC Introduces MMC312xMQ 3-Axis Magnetic Sensor                   37
      X-FAB Introduces Ready-to-Use Hall Sensor Device                     37
      NTN Corporation Develops High Precision Magnetic Angle Sensor        38
      austriamicrosystems unveiled AS5510, Industry’s Smallest
       Linear Hall Sensor IC                                               38
      TAEC Introduces TCS Series of Digital Output Magnetic Sensors        39
      Aichi Steel Develops Nanotesla Sensor                                39
      Novotechnik Launches RFA4000 Angle Sensor                            39
      HiTechnic Launches NMS1035 Magnetic Sensor                           40
      Balluff Launches BMF 235 Range of Magnetic Field Sensors             40
      Alps Electric Launches HGDFPA006A Magnetic Sensor                    40
      Piher North America Launches PSC-360 Programmable Hall effect
       Magnetic Sensor                                                     40
      STMicroelectronics Launches Digital Compass Module                   41
      Hermetic Switch Launches PRX+3900 and PRX+3800 Cylindrical
       Proximity Sensors                                                   42
      Honeywell Sensing & Control Launches Advanced Magnetic Sensors       42
      Carlo Gavazzi Automation Launches FMP Series of Proximity
       Magnetic Sensors                                                    42
      NVE Launches BDx27 Series of Nanopower Low-Voltage Magnetic
       Sensors                                                             43
      Austriamicrosystems Launches AS5165 Contactless Magnetic Angle
       Position Sensor                                                     43
      Austriamicrosystems Introduces AS5013 Contactless Hall-sensor IC     44
      Austriamicrosystems Launches AS5055 Low-Power Magnetic Rotary
       Encoder                                                             44
      Honeywell Launches HMC5883 Three-Axis Digital Circuit                45
      Micronas Launches CUR 3105 Hall-Effect Transducer                    45
      Micronas Launches HAL 1823, HAL 1822 and HAL 1821 Sensors            46
      Allegro MicroSystems Launches A1356 Linear HE, User-
       Programmable Sensor IC                                              46
      Allegro Launches A1354 Hall-effect Two-Wire Programmable
       Linear Sensor                                                       47
      Allegro MicroSytems Launches ACS711 New Linear Current Sensor IC     47
      Allegro Introduces A1230 Hall-Effect Dual-Channel Ultra-
       Sensitive Bipolar Switch                                            47
      Allegro MicroSystems Launches A1229, A1227 and A1225 Hall-
       Effect Latches                                                      48
      MEMSIC Launches MXP7205VF and MXP7205VW Acceleration Sensors         48
      Honeywell Launches SS30AT Hall Effect Magnetic Position Sensor       49
      Memsic Launches MMC3120MR Tri-Axis Low Profile Magnetic Sensor       49
      MEMSIC Launches MMC212xMR Dual-Axis Low-Profile Magnetic Sensor      49
      Infineon Launches TLI49x6 Series of Hall-Effect Latches and
       Switches                                                            50
      Austriamicrosystems Launches AS5215 Dual Die Magnetic Rotary
       Encoder IC                                                          50
      Austriamicrosystems Launches AS5163 Magnetic Rotary Encoder IC       51
      Micronas Introduces HAL 36xy Family of 3D Hall-effect Sensors        51
      Micronas Rolls Out HAL 1xy Series of Hall Sensors                    52
      NVE Launches AAT001-10E Tunneling Magnetoresistance Angle Sensor     52
      NVE Launches AAV003-10E Giant Magnetoresistive Current Sensor        52
      Allegro MicroSystems Launches ATS617LSG Hall-effect sensor IC        53
      austriamicrosystems Launches AS540x Series 3D Hall-Effect
       Encoders                                                            53
      Honeywell Launches Hall-effect Magnetic Position Sensors
       SS461R and SS361RT                                                  53
      Melexis Unveils SENT Protocol Conforming Rotary Position
       Sensor IC, MLX90324                                                 54
      New Scale Technologies Launches Tracker™ Position Sensor             54
      Baumer Launches Contact-less Magnetic Sensors, MDRM/MDFM             55
      Infineon Launches Programmable Linear Hall Sensors, TLE4998
       and TLE4997                                                         55
      Micronas Launches HAL® 880 Hall-effect Sensor                        55

  10. RECENT INDUSTRY ACTIVITY                                             57
      Volkswagen to Use Infineon’s Hall Sensors in Electric Power
       Steering Systems                                                    57
      Richardson RFPD Inks Global Distribution Agreement with Tamura
       Corporation                                                         57
      Dexter Magnetic to Enter into Alliance with austriamicrosystems      57
      Austriamicrosystems Inks Cooperation Agreement with Fraunhofer
       Institute                                                           58
      MAST Inc Introduces Magnetic Sensors for Mining and Mineral
       Exploration Industry                                                58
      Advanced Hall Sensors Bags Supply Contract from Renishaw             58
      MAST Inc Sensors to be Integrated in Unotron’s Washable Key Board    59

  11. FOCUS ON SELECT GLOBAL PLAYERS                                       60
      Allegro MicroSystems, Inc. (US)                                      60
      Asahi Kasei Microdevices Corporation (Japan)                         60
      Austriamicrosystems AG (Austria)                                     60
      Honeywell International, Inc. (US)                                   60
      Infineon Technologies AG (Germany)                                   61
      Melexis Microelectronic Systems (Belgium)                            62
      MEMSIC, Inc. (US)                                                    62
      Micronas Semiconductor Holding AG (Switzerland)                      62
      NVE Corporation (US)                                                 63
      NXP Semiconductors N.V. (The Netherlands)                            63
      Sensitec GMBH (Germany)                                              64

  12. GLOBAL MARKET PERSPECTIVE                                            65
      Table 4: World Recent Past, Current & Future Analysis for
      Magnetic Sensors by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific (Excluding Japan), Latin America and Rest
      of World Markets Independently Analyzed with Annual Sales in
      US$ Million for Years 2009 through 2017 (includes
      corresponding Graph/Chart)                                           65

      Table 5: World Historic Review for Magnetic Sensors by
      Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
      (Excluding Japan), Latin America and Rest of World Markets
      Independently Analyzed with Annual Sales in US$ Million for
      Years 2003 through 2008 (includes corresponding Graph/Chart)         66

      Table 6: World 15-Year Perspective for Magnetic Sensors by
      Geographic Region - Percentage Breakdown of Dollar Sales for
      US, Japan, Europe, Asia-Pacific (Excluding Japan), Latin
      America and Rest of World Markets for Years 2003, 2010 & 2017
      (includes corresponding Graph/Chart)                                 67

      Table 7: World Recent Past, Current & Future Analysis for Hall
      Sensor ICs by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America and Rest of
      World Markets Independently Analyzed with Annual Sales Figures
      in US$ Million for Years 2009 through 2017 (includes
      corresponding Graph/Chart)                                           68

      Table 8: World Historic Review for Hall Sensor ICs by
      Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
      (Excluding Japan), Latin America and Rest of World Markets
      Independently Analyzed with Annual Sales in US$ Million for
      Years 2003 through 2008 (includes corresponding Graph/Chart)         69

      Table 9: World 15-Year Perspective for Hall Sensor ICs by
      Geographic Region - Percentage Breakdown of Dollar Sales for
      US, Japan, Europe, Asia-Pacific (Excluding Japan), Latin
      America and Rest of World Markets for Years 2003, 2010 & 2017
      (includes corresponding Graph/Chart)                                 70

      Table 10: World Recent Past, Current & Future Analysis for
      Anisotropic Magnetoresistive (AMR) Sensors by Geographic
      Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
      Japan), Latin America and Rest of World Markets Independently
      Analyzed with Annual Sales Figures in US$ Million for Years
      2009 through 2017 (includes corresponding Graph/Chart)               71

      Table 11: World Historic Review for Anisotropic
      Magnetoresistive (AMR) Sensors by Geographic Region - US,
      Canada, Japan, Europe, Asia-Pacific (Excluding Japan), Latin
      America and Rest of World Markets Independently Analyzed with
      Annual Sales in US$ Million for Years 2003 through 2008
      (includes corresponding Graph/Chart)                                 72

      Table 12: World 15-Year Perspective for Anisotropic
      Magnetoresistive (AMR) Sensors by Geographic Region -
      Percentage Breakdown of Dollar Sales for US, Japan, Europe,
      Asia-Pacific (Excluding Japan), Latin America and Rest of
      World Markets for Years 2003, 2010 & 2017 (includes
      corresponding Graph/Chart)                                           73

      Table 13: World Recent Past, Current & Future Analysis for
      Hall Sensor Elements by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Latin America and Rest
      of World Markets Independently Analyzed with Annual Sales
      Figures in US$ Million for Years 2009 through 2017 (includes
      corresponding Graph/Chart)                                           74

      Table 14: World Historic Review for Hall Sensor Elements by
      Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
      (Excluding Japan), Latin America and Rest of World Markets
      Independently Analyzed with Annual Sales in US$ Million for
      Years 2003 through 2008 (includes corresponding Graph/Chart)         75

      Table 15: World 15-Year Perspective for Hall Sensor Elements
      by Geographic Region - Percentage Breakdown of Dollar Sales
      for US, Japan, Europe, Asia-Pacific (Excluding Japan), Latin
      America and Rest of World Markets for Years 2003, 2010 & 2017
      (includes corresponding Graph/Chart)                                 76

      Table 16: World Recent Past, Current & Future Analysis for
      Giant Magnetoresistive (GMR) Sensors by Geographic Region -
      US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
      Latin America and Rest of World Markets Independently Analyzed
      with Annual Sales Figures in US$ Million for Years 2009
      through 2017 (includes corresponding Graph/Chart)                    77

      Table 17: World Historic Review for Giant Magnetoresistive
      (GMR) Sensors by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific (Excluding Japan), Latin America and Rest
      of World Markets Independently Analyzed with Annual Sales in
      US$ Million for Years 2003 through 2008 (includes
      corresponding Graph/Chart)                                           78

      Table 18: World 15-Year Perspective for Giant Magnetoresistive
      (GMR) Sensors by Geographic Region - Percentage Breakdown of
      Dollar Sales for US, Japan, Europe, Asia-Pacific (Excluding
      Japan), Latin America and Rest of World Markets for Years
      2003, 2010 & 2017 (includes corresponding Graph/Chart)               79

      Table 19: World Recent Past, Current & Future Analysis for
      Others by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America and Rest of
      World Markets Independently Analyzed with Annual Sales Figures
      in US$ Million for Years 2009 through 2017 (includes
      corresponding Graph/Chart)                                           80

      Table 20: World Historic Review for Others by Geographic
      Region - US, Canada, Japan, Europe, Asia-Pacific (Excluding
      Japan), Latin America and Rest of World Markets Independently
      Analyzed with Annual Sales in US$ Million for Years 2003
      through 2008 (includes corresponding Graph/Chart)                    81

      Table 21: World 15-Year Perspective for Others by Geographic
      Region - Percentage Breakdown of Dollar Sales for US, Japan,
      Europe, Asia-Pacific (Excluding Japan), Latin America and Rest
      of World Markets for Years 2003, 2010 & 2017 (includes
      corresponding Graph/Chart)                                           82

      Table 22: World Recent Past, Current & Future Analysis for
      Magnetic Sensors by End-use Sectors - Aerospace & Defense,
      Automotive, Industrial, Electronics and Others Independently
      Analyzed with Annual Sales Figures in US$ Million for Years
      2009 through 2017 (includes corresponding Graph/Chart)               83

      Table 23: World Historic Review for Magnetic Sensors by
      End-use Sectors - Aerospace & Defense, Automotive, Industrial,
      Electronics and Others Independently Analyzed with Annual
      Sales in US$ Million for Years 2003 through 2008 (includes
      corresponding Graph/Chart)                                           84

      Table 24: World 15-Year Perspective for Magnetic Sensors by
      End-use Sectors- Percentage Breakdown of Dollar Sales for
      Aerospace & Defense, Automotive, Industrial, Electronics and
      Others for Years 2003, 2010 & 2017 (includes corresponding
      Graph/Chart)                                                         85

  13. THE UNITED STATES                                                    86
      A.Market Analysis                                                    86
        Outlook                                                            86
        Products Launches                                                  86
        Recent Industry Activity                                           97
        Key Players                                                        99
      B.Market Analytics                                                   101
        Table 25: US Recent Past, Current & Future Analysis for
        Magnetic Sensors by Product Segments - Hall Sensor ICs,
        Anisotropic Magnetoresistive (AMR) Sensors, Hall Sensor
        Elements, Giant Magnetoresistive (GMR) Sensors and Others
        Independently Analyzed with Annual Sales in US$ Million for
        Years 2009 through 2017 (includes corresponding Graph/Chart)       101

        Table 26: US Historic Review for Magnetic Sensors by Product
        Segments - Hall Sensor ICs, Anisotropic Magnetoresistive
        (AMR) Sensors, Hall Sensor Elements, Giant Magnetoresistive
        (GMR) Sensors and Others Independently Analyzed with Annual
        Sales in US$ Million for Years 2003 through 2008 (includes
        corresponding Graph/Chart)                                         102

        Table 27: US 15-Year Perspective for Magnetic Sensors by
        Product Segments - Percentage Share of Dollar Sales for Hall
        Sensor ICs, Anisotropic Magnetoresistive (AMR) Sensors, Hall
        Sensor Elements, Giant Magnetoresistive (GMR) Sensors and
        Others for Years 2003, 2010 & 2017 (includes corresponding
        Graph/Chart)                                                       103

  14. CANADA                                                               104
      A.Market Analysis                                                    104
        Outlook                                                            104
      B.Market Analytics                                                   104
        Table 28: Canadian Recent Past, Current & Future Analysis
        for Magnetic Sensors by Product Segments - Hall Sensor ICs,
        Anisotropic Magnetoresistive (AMR) Sensors, Hall Sensor
        Elements, Giant Magnetoresistive (GMR) Sensors and Others
        Independently Analyzed with Annual Sales in US$ Million for
        Years 2009 through 2017 (includes corresponding Graph/Chart)       104

        Table 29: Canadian Historic Review for Magnetic Sensors by
        Product Segments - Hall Sensor ICs, Anisotropic
        Magnetoresistive (AMR) Sensors, Hall Sensor Elements, Giant
        Magnetoresistive (GMR) Sensors and Others Independently
        Analyzed with Annual Sales in US$ Million for Years 2003
        through 2008 (includes corresponding Graph/Chart)                  105

        Table 30: Canadian 15-Year Perspective for Magnetic Sensors
        by Product Segments - Percentage Share of Dollar Sales for
        Hall Sensor ICs, Anisotropic Magnetoresistive (AMR) Sensors,
        Hall Sensor Elements, Giant Magnetoresistive (GMR) Sensors
        and Others for Years 2003, 2010 & 2017(includes
        corresponding Graph/Chart)                                         106

  15. JAPAN                                                                107
      A.Market Analysis                                                    107
        Outlook                                                            107
        Key Players                                                        107
      B.Market Analytics                                                   108
        Table 31: Japanese Recent Past, Current & Future Analysis
        for Magnetic Sensors by Product Segments - Hall Sensor ICs,
        Anisotropic Magnetoresistive (AMR) Sensors, Hall Sensor
        Elements, Giant Magnetoresistive (GMR) Sensors and Others
        Independently Analyzed with Annual Sales in US$ Million for
        Years 2009 through 2017 (includes corresponding Graph/Chart)       108

        Table 32: Japanese Historic Review for Magnetic Sensors by
        Product Segments - Hall Sensor ICs, Anisotropic
        Magnetoresistive (AMR) Sensors, Hall Sensor Elements, Giant
        Magnetoresistive (GMR) Sensors and Others Independently
        Analyzed with Annual Sales in US$ Million for Years 2003
        through 2008 (includes corresponding Graph/Chart)                  109

        Table 33: Japanese 15-Year Perspective for Magnetic Sensors
        by Product Segments - Percentage Share of Dollar Sales for
        Hall Sensor ICs, Anisotropic Magnetoresistive (AMR) Sensors,
        Hall Sensor Elements, Giant Magnetoresistive (GMR) Sensors
        and Others for Years 2003, 2010 & 2017 (includes
        corresponding Graph/Chart)                                         110

  16. EUROPE                                                               111
      A.Market Analysis                                                    111
        Outlook                                                            111
      B.Market Analytics                                                   111
        Table 34: European Recent Past, Current & Future Analysis
        for Magnetic Sensors by Geographic Region - France, Germany,
        Italy, UK and Rest of Europe Markets Independently Analyzed
        with Annual Sales in US$ Million for Years 2009 through 2017
        (includes corresponding Graph/Chart)                               111

        Table 35: European Recent Past, Current & Future Analysis
        for Magnetic Sensors by Product Segments - Hall Sensor ICs,
        Anisotropic Magnetoresistive (AMR) Sensors, Hall Sensor
        Elements, Giant Magnetoresistive (GMR) Sensors and Others
        Independently Analyzed with Annual Sales in US$ Million for
        Years 2009 through 2017 (includes corresponding Graph/Chart)       112

        Table 36: European Historic Review for Magnetic Sensors by
        Geographic Region - France, Germany, Italy, UK and Rest of
        Europe Markets Independently Analyzed with Annual Sales in
        US$ Million for Years 2003 through 2008 (includes
        corresponding Graph/Chart)                                         113

        Table 37: European Historic Review for Magnetic Sensors by
        Product Segments - Hall Sensor ICs, Anisotropic
        Magnetoresistive (AMR) Sensors, Hall Sensor Elements, Giant
        Magnetoresistive (GMR) Sensors and Others Independently
        Analyzed with Annual Sales in US$ Million for Years 2003
        through 2008 (includes corresponding Graph/Chart)                  114

        Table 38: European 15-Year Perspective for Magnetic Sensors
        by Geographic Region - Percentage Breakdown of Dollar Sales
        for France, Germany, Italy, UK and Rest of Europe Markets
        for Years 2003, 2010 and 2017 (includes corresponding
        Graph/Chart)                                                       115

        Table 39: European 15-Year Perspective for Magnetic Sensors
        by Product Segments - Percentage Share of Dollar Sales for
        Hall Sensor ICs, Anisotropic Magnetoresistive (AMR) Sensors,
        Hall Sensor Elements, Giant Magnetoresistive (GMR) Sensors
        and Others for Years 2003, 2010 & 2017 (includes
        corresponding Graph/Chart)                                         116

  16a. FRANCE                                                              117
      A.Market Analysis                                                    117
        Outlook                                                            117
      B.Market Analytics                                                   117
        Table 40: French Recent Past, Current & Future Analysis for
        Magnetic Sensors by Product Segments - Hall Sensor ICs,
        Anisotropic Magnetoresistive (AMR) Sensors, Hall Sensor
        Elements, Giant Magnetoresistive (GMR) Sensors and Others
        Independently Analyzed with Annual Sales in US$ Million for
        Years 2009 through 2017 (includes corresponding Graph/Chart)       117

        Table 41: French Historic Review for Magnetic Sensors by
        Product Segments - Hall Sensor ICs, Anisotropic
        Magnetoresistive (AMR) Sensors, Hall Sensor Elements, Giant
        Magnetoresistive (GMR) Sensors and Others Independently
        Analyzed with Annual Sales in US$ Million for Years 2003
        through 2008 (includes corresponding Graph/Chart)                  118

        Table 42: French 15-Year Perspective for Magnetic Sensors by
        Product Segments - Percentage Share of Dollar Sales for Hall
        Sensor ICs, Anisotropic Magnetoresistive (AMR) Sensors, Hall
        Sensor Elements, Giant Magnetoresistive (GMR) Sensors and
        Others for Years 2003, 2010 & 2017 (includes corresponding
        Graph/Chart)                                                       119

  16b. GERMANY                                                             120
      A.Market Analysis                                                    120
        Outlook                                                            120
        Product Introductions                                              120
        Recent Industry Activity                                           121
        Key Players                                                        121
      B.Market Analytics                                                   122
        Table 43: Germany Recent Past, Current & Future Analysis for
        Magnetic Sensors by Product Segments - Hall Sensor ICs,
        Anisotropic Magnetoresistive (AMR) Sensors, Hall Sensor
        Elements, Giant Magnetoresistive (GMR) Sensors and Others
        Independently Analyzed with Annual Sales in US$ Million for
        Years 2009 through 2017 (includes corresponding Graph/Chart)       122

        Table 44: Germany Historic Review for Magnetic Sensors by
        Product Segments - Hall Sensor ICs, Anisotropic
        Magnetoresistive (AMR) Sensors, Hall Sensor Elements, Giant
        Magnetoresistive (GMR) Sensors and Others Independently
        Analyzed with Annual Sales in US$ Million for Years 2003
        through 2008 (includes corresponding Graph/Chart)                  123

        Table 45: Germany 15-Year Perspective for Magnetic Sensors
        by Product Segments -Percentage Share of Dollar Sales for
        Hall Sensor ICs, Anisotropic Magnetoresistive (AMR) Sensors,
        Hall Sensor Elements, Giant Magnetoresistive (GMR) Sensors
        and Others for Years 2003, 2010 & 2017 (includes
        corresponding Graph/Chart)                                         124

  16c. ITALY                                                               125
      A.Market Analysis                                                    125
        Outlook                                                            125
        Product Introductions                                              125
      B.Market Analytics                                                   126
        Table 46: Italian Recent Past, Current & Future Analysis for
        Magnetic Sensors by Product Segments - Hall Sensor ICs,
        Anisotropic Magnetoresistive (AMR) Sensors, Hall Sensor
        Elements, Giant Magnetoresistive (GMR) Sensors and Others
        Independently Analyzed with Annual Sales in US$ Million for
        Years 2009 through 2017 (includes corresponding Graph/Chart)       126

        Table 47: Italian Historic Review for Magnetic Sensors by
        Product Segments - Hall Sensor ICs, Anisotropic
        Magnetoresistive (AMR) Sensors, Hall Sensor Elements, Giant
        Magnetoresistive (GMR) Sensors and Others Independently
        Analyzed with Annual Sales in US$ Million for Years 2003
        through 2008 (includes corresponding Graph/Chart)                  127

        Table 48: Italian 15-Year Perspective for Magnetic Sensors
        by Product Segments - Percentage Share of Dollar Sales for
        Hall Sensor ICs, Anisotropic Magnetoresistive (AMR) Sensors,
        Hall Sensor Elements, Giant Magnetoresistive (GMR) Sensors
        and Others for Years 2003, 2010 & 2017 (includes
        corresponding Graph/Chart)                                         128

  16d. THE UNITED KINGDOM                                                  129
      A.Market Analysis                                                    129
        Outlook                                                            129
        Recent Industry Activity                                           129
      B.Market Analytics                                                   130
        Table 49: UK Recent Past, Current & Future Analysis for
        Magnetic Sensors by Product Segments - Hall Sensor ICs,
        Anisotropic Magnetoresistive (AMR) Sensors, Hall Sensor
        Elements, Giant Magnetoresistive (GMR) Sensors and Others
        Independently Analyzed with Annual Sales in US$ Million for
        Years 2009 through 2017 (includes corresponding Graph/Chart)       130

        Table 50: UK Historic Review for Magnetic Sensors by Product
        Segments - Hall Sensor ICs, Anisotropic Magnetoresistive
        (AMR) Sensors, Hall Sensor Elements, Giant Magnetoresistive
        (GMR) Sensors and Others Independently Analyzed with Annual
        Sales in US$ Million for Years 2003 through 2008 (includes
        corresponding Graph/Chart)                                         131

        Table 51: UK 15-Year Perspective for Magnetic Sensors by
        Product Segments - Percentage Share of Dollar Sales for Hall
        Sensor ICs, Anisotropic Magnetoresistive (AMR) Sensors, Hall
        Sensor Elements, Giant Magnetoresistive (GMR) Sensors and
        Others for Years 2003, 2010 & 2017 (includes corresponding
        Graph/Chart)                                                       132

  16e. REST OF EUROPE                                                      133
      A.Market Analysis                                                    133
        Outlook                                                            133
        Product Introductions                                              133
        Recent Industry Activity                                           139
        Key Players                                                        139
      B.Market Analytics                                                   141
        Table 52: Rest of Europe Recent Past, Current & Future
        Analysis for Magnetic Sensors by Product Segments - Hall
        Sensor ICs, Anisotropic Magnetoresistive (AMR) Sensors, Hall
        Sensor Elements, Giant Magnetoresistive (GMR) Sensors and
        Others Independently Analyzed with Annual Sales in US$
        Million for Years 2009 through 2017 (includes corresponding
        Graph/Chart)                                                       141

        Table 53: Rest of Europe Historic Review for Magnetic
        Sensors by Product Segments - Hall Sensor ICs, Anisotropic
        Magnetoresistive (AMR) Sensors, Hall Sensor Elements, Giant
        Magnetoresistive (GMR) Sensors and Others Independently
        Analyzed with Annual Sales in US$ Million for Years 2003
        through 2008 (includes corresponding Graph/Chart)                  142

        Table 54: Rest of Europe 15-Year Perspective for Magnetic
        Sensors by Product Segments - Percentage Share of Dollar
        Sales for Hall Sensor ICs, Anisotropic Magnetoresistive
        (AMR) Sensors, Hall Sensor Elements, Giant Magnetoresistive
        (GMR) Sensors and Others for Years 2003, 2010 & 2017
        (includes corresponding Graph/Chart)                               143

  17. ASIA-PACIFIC                                                         144
      A.Market Analysis                                                    144
        Outlook                                                            144
      B.Market Analytics                                                   144
        Table 55: Asia-Pacific Recent Past, Current & Future
        Analysis for Magnetic Sensors by Product Segments - Hall
        Sensor ICs, Anisotropic Magnetoresistive (AMR) Sensors, Hall
        Sensor Elements, Giant Magnetoresistive (GMR) Sensors and
        Others Independently Analyzed with Annual Sales in US$
        Million for Years 2009 through 2017 (includes corresponding
        Graph/Chart)                                                       144

        Table 56: Asia-Pacific Historic Review for Magnetic Sensors
        by Product Segments - Hall Sensor ICs, Anisotropic
        Magnetoresistive (AMR) Sensors, Hall Sensor Elements, Giant
        Magnetoresistive (GMR) Sensors and Others Independently
        Analyzed with Annual Sales in US$ Million for Years 2003
        through 2008 (includes corresponding Graph/Chart)                  145

        Table 57: Asia-Pacific 15-Year Perspective for Magnetic
        Sensors by Product Segments - Percentage Share of Dollar
        Sales for Hall Sensor ICs, Anisotropic Magnetoresistive
        (AMR) Sensors, Hall Sensor Elements, Giant Magnetoresistive
        (GMR) Sensors and Others for Years 2003, 2010 & 2017
        (includes corresponding Graph/Chart)                               146

  18. LATIN AMERICA                                                        147
      A.Market Analysis                                                    147
        Outlook                                                            147
      B.Market Analytics                                                   147
        Table 58: Latin America Recent Past, Current & Future
        Analysis for Magnetic Sensors by Product Segments - Hall
        Sensor ICs, Anisotropic Magnetoresistive (AMR) Sensors, Hall
        Sensor Elements, Giant Magnetoresistive (GMR) Sensors and
        Others Independently Analyzed with Annual Sales in US$
        Million for Years 2009 through 2017 (includes corresponding
        Graph/Chart)                                                       147

        Table 59: Latin America Historic Review for Magnetic Sensors
        by Product Segments - Hall Sensor ICs, Anisotropic
        Magnetoresistive (AMR) Sensors, Hall Sensor Elements, Giant
        Magnetoresistive (GMR) Sensors and Others Independently
        Analyzed with Annual Sales in US$ Million for Years 2003
        through 2008 (includes corresponding Graph/Chart)                  148

        Table 60: Latin America 15-Year Perspective for Magnetic
        Sensors by Product Segments - Percentage Share of Dollar
        Sales for Hall Sensor ICs, Anisotropic Magnetoresistive
        (AMR) Sensors, Hall Sensor Elements, Giant Magnetoresistive
        (GMR) Sensors and Others for Years 2003, 2010 & 2017
        (includes corresponding Graph/Chart)                               149

  19. REST OF WORLD                                                        150
      A.Market Analysis                                                    150
        Outlook                                                            150
      B.Market Analytics                                                   150
        Table 61: Rest of World Recent Past, Current & Future
        Analysis for Magnetic Sensors by Product Segments - Hall
        Sensor ICs, Anisotropic Magnetoresistive (AMR) Sensors, Hall
        Sensor Elements, Giant Magnetoresistive (GMR) Sensors and
        Others Independently Analyzed with Annual Sales in US$
        Million for Years 2009 through 2017 (includes corresponding
        Graph/Chart)                                                       150

        Table 62: Rest of World Historic Review for Magnetic Sensors
        by Product Segments - Hall Sensor ICs, Anisotropic
        Magnetoresistive (AMR) Sensors, Hall Sensor Elements, Giant
        Magnetoresistive (GMR) Sensors and Others Independently
        Analyzed with Annual Sales in US$ Million for Years 2003
        through 2008 (includes corresponding Graph/Chart)                  151

        Table 63: Rest of World 15-Year Perspective for Magnetic
        Sensors by Product Segments - Percentage Share of Dollar
        Sales for Hall Sensor ICs, Anisotropic Magnetoresistive
        (AMR) Sensors, Hall Sensor Elements, Giant Magnetoresistive
        (GMR) Sensors and Others for Years 2003, 2010 & 2017
        (includes corresponding Graph/Chart)                               152


 COMPETITIVE LANDSCAPE

     Total Companies Profiled: 172 (including Divisions/Subsidiaries - 195)

     ------------------------------------------
     Region/Country                     Players
     ------------------------------------------
     The United States                    66
     Canada                                2
     Japan                                 8
     Europe                               88
      France                               7
      Germany                             30
      The United Kingdom                  18
      Italy                                7
      Spain                                3
      Rest of Europe                      23
     Asia-Pacific (Excluding Japan)       30
     Latin America                         1
     ------------------------------------------