This report analyzes the Global market for Microcontrollers by Bit Cores: 4-Bit Microcontroller, 8-Bit Microcontroller, 16-Bit Microcontroller, and 32-Bit Microcontroller both by volume (Million Units) and by value (US$ Million).  Annual estimates and forecasts are provided for the period 2006 through 2015. The report profiles 40 companies including many key and niche players such as Atmel Corporation, Freescale Semiconductors, Inc., Fujitsu Limited, Infineon Technologies AG, Microchip Technology, Inc., NXP Semiconductors, Renesas Electronics Corporation, STMicroelectronics, N.V, Texas Instruments Incorporated, and Toshiba Corporation.  Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

TABLE OF CONTENTS

MICROCONTROLLERS 								MCP-6061
A GLOBAL STRATEGIC BUSINESS REPORT


                                          CONTENTS


  I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

      Study Reliability and Reporting Limitations                       I-1
      Disclaimers                                                       I-2
      Data Interpretation & Reporting Level                             I-3
       Quantitative Techniques & Analytics                              I-3
      Product Definitions and Scope of Study                            I-3
       4-Bit Microcontrollers                                           I-4
       8-Bit Microcontrollers                                           I-4
       16-Bit and 32-Bit Microcontrollers                               I-4


 II. EXECUTIVE SUMMARY

  1. INDUSTRY OVERVIEW                                                  II-1
      Microcontrollers to Lead the Semiconductor Market                 II-1
       Factors Driving Growth in the MCU Market                         II-1
       Current and Future Analysis                                      II-1
        Analysis By Geographic Region                                   II-2
        Analysis By Bit Cores                                           II-2
      Impact of Recession on the MCU Market                             II-2
      The 8-Bit Microcontroller Market - On the Road to Recovery        II-3
      Transition Towards 16-Bit Devices                                 II-4
      Automotive and Automobile Markets to Fuel MCU Demand              II-4
       Automotive Sector                                                II-4
       Automobile Sector                                                II-4
      Factors/Applications Driving Growth in MCU Market                 II-5
       Push Towards Smart Energy Management Technologies                II-5
       Growing Popularity of Touch Sensing Screens                      II-5
       Increasing Significance of Smart Sensing Systems                 II-5
       Rising Demand for HEVs                                           II-5
       Focus on Product Differentiation                                 II-6
       MCUs for Enhanced Control of LED Lighting Systems                II-6
       MCUs for Portable Medical Equipment                              II-6
      Asia Offers Vast Growth Opportunities                             II-7
       Southeast Asian Market to Propel MCU Growth                      II-7
       China's MCU Market Set to Recover from Economic Meltdown         II-7
       Competitive Scenario                                             II-8
        Table 1: Leading Suppliers in the Chinese Microcontroller
        Market (2008): Percentage Share Breakdown of Revenues for
        Renesas Technology, Freescale Semiconductor, Microchip
        Technology, NEC Electronics, Infineon Technologies, Toshiba,
        Atmel, and Others (includes corresponding Graph/Chart)          II-8

  2. MARKET DYNAMICS                                                    II-9
      MCU Technology Moves Towards Flash Memory                         II-9
      The 8051 Architecture Loses Ground to Competitive Architectures   II-9
       Table 2: Leading Architectures in the Global MCU Market
       (2007): Percentage Share Breakdown of Revenues by Core
       Architecture (includes corresponding Graph/Chart)                II-9
      Consolidation Around Architecture on the Horizon?                 II-10
      Continuous Developments in On-Chip Memory                         II-10
       Table 3: Select 8-, 16- and 32-Bit MCUs with High SRAM           II-10

       Table 4: Select 8-, 16- and 32-Bit MCUs with High Flash
       Memory                                                           II-11
       Vendors Integrate Co-Processors with Main Processors             II-11
       USBs in Microcontrollers                                         II-11
       Integration of LCD Drivers                                       II-11
      Future Trends in the MCU Market                                   II-12
       Improvements in Energy Efficiency                                II-12
       Shift Towards Highly Integrated MCUs                             II-12
       Rising Demand for Higher Processing Power                        II-13
       Need to Reduce Time-to-Market for Products                       II-13
       Rising Demand for Smaller Form Factors                           II-13
      Essentials of Next-Generation MCUs                                II-13

  3. COMPETITIVE LANDSCAPE                                              II-15
      MCU Market: Characterized by Intense Competition                  II-15
       Table 5: Leading Suppliers in the Global Microcontroller
       Market (2008): Percentage Share Breakdown of Revenues for
       Renesas Technology, Freescale Semiconductor, NEC Electronics,
       Fujitsu, Infineon Technologies, Microchip Technology,
       STMicroelectronics, Texas Instruments, Atmel, NXP
       Semiconductors, and Others (includes corresponding
       Graph/Chart)                                                     II-15

       Table 6: Leading Suppliers in the Global 8-Bit MCU Market
       (2008): Percentage Share Breakdown of Revenues for Microchip
       Technology, Freescale Semiconductor, Renesas Technology, NEC
       Electronics, Atmel, and Others (includes corresponding
       Graph/Chart)                                                     II-16

       Table 7: Leading Suppliers in the Global 32-Bit MCU Market
       (2006): Percentage Share Breakdown of Revenues for Renesas
       Technology, NEC Electronics, Freescale Semiconductor, and
       Others (includes corresponding Graph/Chart)                      II-16

       Table 8: Leading Suppliers in the Global 16-Bit MCU Market
       (2006): Percentage Share Breakdown of Revenues for Renesas
       Technology, Infineon, Freescale Semiconductor, and Others
       (includes corresponding Graph/Chart)                             II-16

       Table 9: World Leading MCU Suppliers for Computing End-Use
       Market (2006): Percentage Share Breakdown of Revenue for
       Renesas Technology, Infineon, STMicroelectronics, NEC
       Electronics, Matsushita and Others (includes corresponding
       Graph/Chart)                                                     II-17

       Table 10: Leading MCU Suppliers for Communications Market
       (2006): Percentage Share Breakdown of Revenues for Renesas
       Technology, Microchip Technology, NEC Electronics, Freescale,
       Matsushita and Others (includes corresponding Graph/Chart)       II-17

       Table 11: Leading MCU Suppliers for Consumer Market (2006):
       Percentage Share Breakdown of Revenues for Renesas
       Technology, Microchip Technology, NEC Electronics,
       Matsushita, Toshiba and Others (includes corresponding
       Graph/Chart)                                                     II-17

  4. PRODUCT OVERVIEW                                                   II-18
      Microcontroller - An Introduction                                 II-18
      Historical Background                                             II-19
      Characteristics of Microcontrollers                               II-19
       Embedded Design                                                  II-19
       Programming Environment                                          II-20
       Interrupts                                                       II-20
       Converters                                                       II-21
       Timers                                                           II-22
       Data Storage                                                     II-22
       Integration                                                      II-22
       Other Characteristics of Microcontrollers                        II-22
      Special Versions of Microcontrollers                              II-23
      Microcontroller Architecture                                      II-23
       Types of Microcontrollers (Based on Architecture)                II-25
        4-Bit Microcontrollers                                          II-25
        8-Bit Microcontrollers                                          II-25
        16-Bit and 32-Bit Microcontrollers                              II-26

  5. APPLICATIONS OVERVIEW                                              II-27
      Introduction                                                      II-27
      Types of Applications                                             II-27
      MCUs in Automotive Applications                                   II-28
       Table 12: Automotive Microcontroller Market (2009):
       Percentage Share Breakdown of Revenues by Bit Core (includes
       corresponding Graph/Chart)                                       II-28
      Microcontroller Smartcards                                        II-29
      Power Grid Applications                                           II-29
      Touch Sensing Applications                                        II-29
      MCUs in Medical Sector                                            II-30

  6. PRODUCT LAUNCHES                                                   II-31
      NEC Electronics America Launches 16-bit All Flash™
       Microcontrollers                                                 II-31
      NEC Electronics Unveils Advanced 16-bit All Flash™
       Microcontrollers with USB 2.0 Functionality                      II-31
      Nuvoton Technology Introduces NuMicro(R) Family                     II-31
      Microchip Technology Rolls Out PIC12F617 MCU                      II-32
      STMicroelectronics Introduces STM32-XL Density Devices            II-32
      NEC Electronics Launches 14 All Flash™ 8-bit Microcontrollers     II-32
      NEC Electronics Launches Advanced 32-bit Microcontrollers         II-32
      Microchip Technology Introduces 20-, 14-, and 8-pin PIC(R)
       Microcontrollers                                                 II-33
      Infineon Launches XC82x and XC83x Series of Microcontrollers      II-33
      Infineon Launches XC800 150°C Family of MCUs for High Ambient
       Temperature                                                      II-33
      Fujitsu Microelectronics Launches MB95330H Series of 8-bit MCUs   II-34
      Atmel Introduces AES-128 Immobilizer and AVR(R) Microcontroller     II-34
      Atmel(R) Launches AT90SO4 Secure Microcontroller                    II-34
      Atmel(R) Corporation Launches Microcontroller Products              II-34
      NEC Electronics Launches Eight All Flash™ MCUs                    II-35
      NEC Electronics Unveils Six New 8-bit All Flash™ MCUs             II-35
      Microchip Technology Introduces New Range of PIC(R)
       Microcontrollers                                                 II-36
      Atmel(R) Corporation Rolls Out AVR(R) Wireless Microcontroller        II-36
      Atmel(R) Introduces Three New 6-pin picoPower(R) AVR(R)
       Microcontroller Range                                            II-36
      Atmel(R) Launches AT90SCR050 Line of AVR(R) MCU                       II-37
      Atmel Unveils 32-bit AT32UC3L AVR(R) 32 Microcontroller             II-37
      Atmel(R) Corporation Introduces AVR(R) 8-bit Microcontroller          II-37
      Atmel(R) Corporation Unveils New Range of tinyAVR(R) Microcontrollers II-38
      Microchip Technology Rolls Out 8-bit PIC(R) Microcontrollers        II-38
      Fujitsu Microelectronics Europe Introduces MB91460P Series        II-38
      Infineon Technologies Rolls Out TriCore™ 32-bit
       Microcontroller Series                                           II-38
      Texas Instruments Unveils MSP430FG47x Ultra-Low Power MCU Series  II-39
      Texas Instruments Introduces MSP430F471xx MCU Series              II-40
      Renesas Technology Launches RS-Dual Interface Series              II-40
      Renesas Technology Introduces Versions of SH7267 and SH7266       II-40
      Renesas Technology Unveils R8C/33T Group of 16-bit
       Microcontrollers                                                 II-41
      Renesas Technology Introduces SH72546R Microcontroller            II-41
      Renesas Technology Launches 32-bit RX610 Group                    II-42
      Atmel(R) Corporation Launches New Range of AVR(R) Microcontrollers    II-42
      STMicroelectronics and Freescale Semiconductor Launch Dual-
       Core Microcontroller Family                                      II-43
      Freescale Semiconductor Rolls Out MC9S08LG32 Microcontroller      II-43
      Microchip Technology Introduces PIC16(L)F1826 and PIC16(L)F1827   II-44
      Microchip Technology Introduces 8-bit PIC(R) Microcontrollers       II-44
      Fujitsu Microelectronics America Launches MB95200 Series          II-44
      NXP Unveils LPC1300 Series of Microcontrollers                    II-44
      Renesas Launches SH7216 Range of Flash Microcontrollers           II-45
      Toshiba Unveils TMPM370FY Microcontroller                         II-45
      Microchip Unveils 8-Bit PIC18F87J90 LCD MCU                       II-46
      Hyperstone Unveils E2 RISC/DSP 32-bit Microcontroller             II-46
      Philips Launches LPC2800 Series of USB Microcontrollers           II-46
      NEC Electronics Unveils Four Novel 8-Bit LCD MCUs                 II-47
      Atmel Unveils AT90SDC100/104 Secure Microcontrollers              II-47
      Atmel Unveils Secure Microcontrollers                             II-47
      Startup Energy Micro Unveils Gecko Microcontrollers               II-47
      Microchip Unveils ROM PIC(R) Microcontrollers                       II-48
      Atmel Launches ATtiny167                                          II-48
      NEC Electronics Introduces All Flash Microcontrollers             II-48
      Maxim Integrated Products Launches MAXQ2010 Microcontroller       II-49
      Melexis Microelectronic Introduces MLX81200                       II-49
      IDC Launches ZB108 Wireless Programmable Microcontroller          II-49
      Tekmos Introduces TK80C51FA Microcontroller                       II-50
      NEC Electronics Unveils 32-bit All Flash Microcontrollers         II-50
      NEC Electronics Unveils 32-bit Microcontroller Unit               II-50
      Luminary Micro Launches LM3S9000 Series Microcontrollers          II-50
      Maxim Integrated Products Unveil MAXQ610 16-bit Microcontroller   II-51
      Newark Unveils Piccolo F2802x/F2803x Microcontrollers             II-51
      Renesas Technology Introduces New SuperH Microcontroller          II-52
      Atmel Unveils New AT32UC3A3 MCU                                   II-52
      Silicon Laboratories Unveils Mixed-Signal MCU                     II-52
      Fujitsu Microelectronics America Unveils 8-bit Microcontrollers   II-53
      Microchip Technology Introduces New 8-bit PIC Microcontrollers    II-53
      Microchip Technology Introduces Low Pin Count PIC24F04KA201
       Series                                                           II-54
      Cypress Semiconductor Unveils New Microcontrollers                II-54
      NEC Electronics Unveils Latest 32-bit All Flash V850E/Ix4
       Microcontrollers                                                 II-54
      Atmel(R) Unveils 128 KB picoPower(R) megaAVR(R) Microcontroller         II-55
      Silicon Laboratories Launches New Range of C8051F5xx
       Microcontrollers                                                 II-55
      Freescale Semiconductor Expands Embedded Motor Control Product
       Line                                                             II-55
      Microchip Technology Launches PIC32MX5/6/7 Microcontroller
       Families                                                         II-56
      Microchip Technology Rolls Out New 16-Bit PIC24F
       Microcontroller Families                                         II-56
      Atmel Introduces TwinAVR™ Microcontrollers                        II-56
      NXP Unveils ARM(R) LPC1100 Microcontrollers                         II-57
      NXP Semiconductors Unveils LPC1340 Series of Microcontrollers     II-57
      Atmel(R) Corporation Introduces AT90SCR100 AVR(R) Microcontroller     II-58
      Atmel(R) Corporation Rolls Out AVR(R) XMEGA™ Range of
       Microcontrollers                                                 II-58
      Freescale Semiconductor Unveils S08 MCU Line for Automotive
       Applications                                                     II-59
      Silicon Storage Technology Unveils FlashFlex SST89C58RC
       Microcontroller                                                  II-59
      Analog Devices Launches ADuC706x Family of Microcontrollers       II-60
      Texas Instruments Unveils the MSP430F5xx Low-Power MCUs           II-60
      STMicroelectronics Launches STM8S Microcontrollers                II-60
      Maxim Unveils MAXQ7665/MAXQ7666 SoC                               II-61
      Toshiba Unveils TMPA910CRAXBG 32-Bit Microcontroller              II-62
      STMicroelectronics Introduces Flash Microcontrollers              II-62
      Infineon Unveils New Range of Automotive Microcontrollers         II-62
      NEC Electronics Unveils New Flash Microcontrollers                II-63
      Freescale Launches Scalable 8-Bit Microcontrollers                II-63
      Freescale Expands 16-Bit Microcontroller Portfolio                II-63
      NEC Electronics Launches HCD/LED Microcontroller                  II-64
      Texas Introduces Ultra-Low Power Microcontrollers                 II-64
      Freescale Introduces New Power Architecture™ Microcontrollers     II-64
      SST Introduces FlashFlex Microcontroller                          II-65
      NEC Electronics Introduces New 16-bit Microcontrollers            II-65
      OKI Electric Industry Develops 8-Bit Flash Microcontroller        II-65
      Renesas Unveils Novel 16-Bit CISC-Type Microcontrollers           II-66
      NXP Semiconductors to Introduce Microcontroller Smart Card IC     II-66
      NEC Electronics Unveils 78K0R/Fx3 Microcontrollers                II-66
      NXP Semiconductors Unveils LPC2900 Microcontroller Series         II-67
      Renesas Technology America Rolls Out R8C/Lx Series of
       Microcontrollers                                                 II-67
      NXP Semiconductors Unveils New ARM9 Microcontrollers              II-68
      Freescale Semiconductor Launches 8-Bit Microcontroller Series     II-68
      Freescale Semiconductor Rolls Out 16-Bit Microcontrollers         II-68
      Fujitsu Microelectronics Develops Microcontroller with FRAM       II-68
      Maxim Integrated Products Introduces MAXQ 1103                    II-69
      Freescale Semiconductor Introduces S08 MCU Family                 II-69
      Renesas Introduces SH74513 and SH74504 MCUs                       II-69
      STMicroelectronics Unveils ST23YR80 Microcontroller               II-69

  7. RECENT INDUSTRY ACTIVITY                                           II-70
      Renesas Merges with NEC                                           II-70
      Microchip Technology Takes Over ZeroG Wireless                    II-70
      Xirgo Technologies Selects Atmel's Cortex(R)-M3-based Flash
       Microcontrollers                                                 II-70
      Atmel(R) Establishes New Research & Development Facility            II-70
      IXYS Takes Over ZiLOG                                             II-71
      Intellitech Corporation Selects NEC Electronics' V850ES
       Microcontrollers                                                 II-71
      Adura Systems Selects FlexRay™ Automotive Microcontroller         II-72
      Maxim Integrated Products Acquires Secured Transaction Range
       from ZiLOG                                                       II-72
      Maxim Integrated Products Acquires Wireless Control Product
       Line from ZiLOG                                                  II-72
      ASUSTeK Computer Purchases Moore Microprocessor Patent
       Portfolio License                                                II-73
      VaST Inks Agreement with NEC Electronics                          II-73
      Atmel Acquires MeshNetics' IP Rights                              II-73
      Omron Signs Agreement with Renesas Technology                     II-74
      Roper Industries Purchases Moore Microprocessor Patent™
       Portfolio License                                                II-74
      Microchip Technology Takes Over R & E International               II-74
      Centre for Railway Information Systems Selects NXP Semiconductors II-74
      Renesas Technology and NEC Electronics Sign Definitive Agreement  II-74
      ZeroG Enters into Partnership with Future Electronics             II-75
      XStreamHD Deploys Jennic's JN5148 and ZigBee PRO on RF One
       Remote Control                                                   II-75
      iBiquity(R) Digital Selects AVR Microcontrollers of Atmel for HD
       Radio™ Reference Design                                          II-75
      Texas Instruments Acquires Luminary Micro                         II-75
      STMicroelectronics Starts Production of STM8L Product Lines       II-76
      Universal Electronics and Audiovox Accessories Ink
       Comprehensive Agreement                                          II-76
      DLP Design Signs Distribution Agreement with Digi-Key             II-77
      Micrel Enters into Partnership with ZiLOG                         II-77
      STMicroelectronics Collaborates with Microsystems Industrial
       Group                                                            II-77
      Avnet EM Japan Acquires Nippon Denso Industry                     II-77
      Microchip Technology Collaborates with One-Net                    II-78
      Bel Power Opts for Microchip Technology Products                  II-78
      STMicroelectronics Enters into Partnership with Gemalto           II-78
      NXP Semiconductors Takes Over Sharp Electronics                   II-79
      NXP Takes Over Silicon Laboratories' Cellular Communications
       Business Operations                                              II-79
      NXP Semiconductors Purchases BlueStreak™ from Sharp
       Microelectronics                                                 II-79
      Microchip Technology Inks Agreement with Teradyne                 II-80

  8. FOCUS ON SELECT PLAYERS                                            II-81
      Atmel Corporation (US)                                            II-81
      Freescale Semiconductors, Inc. (US)                               II-81
      Fujitsu Limited (Japan)                                           II-82
      Infineon Technologies AG (Germany)                                II-82
      Microchip Technology, Inc. (US)                                   II-82
      NXP Semiconductors (The Netherlands)                              II-83
      Renesas Electronics Corporation (Japan)                           II-83
      STMicroelectronics, N.V. (Switzerland)                            II-83
      Texas Instruments Incorporated (US)                               II-84
      Toshiba Corporation (Japan)                                       II-85

  9. GLOBAL MARKET PERSPECTIVE                                          II-86
      Table 13: World Recent Past, Current and Future Analysis for
      Microcontrollers by Geographic Region - North America, Europe,
      Asia-Pacific (including Japan), and Rest of World Markets
      Independently Analyzed with Annual Revenue Figures in US$
      Million for Years 2006 through 2015 (includes corresponding
      Graph/Chart)                                                      II-86

      Table 14: World 10-Year Perspective for Microcontrollers by
      Geographic Region - Percentage Breakdown of Revenues for North
      America, Europe, Asia-Pacific (including Japan), and Rest of
      World Markets for Years 2006, 2010 and 2015 (includes
      corresponding Graph/Chart)                                        II-87

      Table 15: World Recent Past, Current and Future Analysis for
      Microcontrollers by Bit Cores - 4-bit MCU, 8-bit MCU, 16-bit
      MCU, and 32-bit MCU Markets Independently Analyzed with Annual
      Sales Figures in Million Units for Years 2006 through 2015
      (includes corresponding Graph/Chart)                              II-88

      Table 16: World 10-Year Perspective for Microcontrollers by
      Bit Cores - Percentage Breakdown of Unit Sales for 4-bit MCU,
      8-bit MCU, 16-bit MCU, and 32-bit MCU Markets for Years 2006,
      2010 and 2015 (includes corresponding Graph/Chart)                II-88

      Table 17: World Recent Past, Current and Future Analysis for
      Microcontrollers by Bit Cores - 4-bit MCU, 8-bit MCU, 16-bit
      MCU, and 32-bit MCU Markets Independently Analyzed with Annual
      Sales Figures in US$ Million for Years 2006 through 2015
      (includes corresponding Graph/Chart)                              II-89

      Table 18: World 10-Year Perspective for Microcontrollers by
      Bit Cores - Percentage Breakdown of Annual Sales for 4-bit
      MCU, 8-bit MCU, 16-bit MCU, and 32-bit MCU Markets for Years
      2006, 2010 and 2015 (includes corresponding Graph/Chart)          II-89


 III. COMPETITIVE LANDSCAPE

     Total Companies Profiled: 40 (including Divisions/Subsidiaries - 50)

     ------------------------------------------
     Region/Country                     Players
     ------------------------------------------
     The United States                    25
     Japan                                 9
     Europe                               13
      Germany                              5
      The United Kingdom                   3
      Rest of Europe                       5
     Asia-Pacific (Excluding Japan)        3
     ------------------------------------------