This report analyzes the Global market for Microwave Ovens in Thousand Units. Annual forecasts are provided for the period 2007 through 2015. Also, a six-year historic analysis is provided. The report profiles 63 companies including  Alto-Shaam, Inc., Amana Commercial Products, Inc., Argos Limited, Bakers Pride Oven Co. Inc., Baumatic Limited, Bonnet International, BSH Home Appliances Ltd., Duke Manufacturing Company, Frigidaire, Fujimak Corporation, GE Appliances, Hoover Limited,  Kenwood Limited,  LG Electronics, Inc., Manitowoc Foodservice, Maytag Corporation, The Middleby Corporation, Panasonic Corporation, Samsung Electronics Co Ltd ., Sears, Roebuck and Co., Sharp Corporation, and Vulcan-Hart.  Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

TABLE OF CONTENTS

MICROWAVE OVENS									MCP-6255
A GLOBAL STRATEGIC BUSINESS REPORT


					 CONTENTS


  I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

      Study Reliability and Reporting Limitations                       I-1
      Disclaimers                                                       I-2
      Data Interpretation & Reporting Level                             I-3
       Quantitative Techniques & Analytics                              I-3
      Product Definitions and Scope of Study                            I-3


 II. EXECUTIVE SUMMARY

  1. INDUSTRY OVERVIEW                                                  II-1
      A Quick Primer                                                    II-1
       The Japanese: Pioneers of Mass Production                        II-1
      Current and Future Analysis                                       II-2
      Microwave ovens Fly Towards a Bright Future                       II-2
      Factors Triggering Growth                                         II-2
      Key Market Drivers                                                II-3
       Rising Popularity of Microwavable Foods Prop Up Demand for
        Microwave ovens                                                 II-3
       Developing Markets Offer Strong Growth Potential                 II-3
       Demand in Developed Markets Driven by Replacement Sales          II-3
      Market Constraints                                                II-4
       Growing Health Concerns Over Microwave Ovens                     II-4
      Changing Technological and Social Trends Among Global Consumers   II-4
       Changing Definition of a Home                                    II-4
       A Shift Towards Easy-Operable Appliances                         II-5
        Consumer Rating of Product Features                             II-5
       Ergonomical - Yet Trendy                                         II-5
       Innovation - Name of the Game                                    II-5
        Table 1: Microwave Oven Ownership Ratio (in %) in Select
        Countries (includes corresponding Graph/Chart)                  II-6

  2. PRODUCT OVERVIEW                                                   II-7
      Introduction                                                      II-7
       Functionalities of a Microwave oven                              II-7
       How it Works?                                                    II-8
       Design of Microwaves                                             II-8
       Efficiency                                                       II-9
       Safety Features and Benefits                                     II-9
       Drawbacks                                                        II-9
      Characteristics of a Microwave Oven                               II-9
       Heating Properties                                               II-9
       Power and Capacity                                               II-10
       Glass Turntable                                                  II-10
       Display/Panel                                                    II-10
       Vents                                                            II-10
      Guide to Microwave Cooking                                        II-10
       Kinds of Foods                                                   II-10
       Preparing Curries                                                II-10
       Placing Food in a Microwave                                      II-10
       Microwave Wattages and Cooking                                   II-10
       Food Size and Cooking Time                                       II-11
       Microwave Cookware                                               II-11
       Defrosting Foods                                                 II-11
       Reheating Curries                                                II-11
       Covering Foods for Faster Cooking                                II-11
       Arranging Foods in the Dish:                                     II-11
      Precautions for Using Microwaves                                  II-11
      Microwave Oven Classification                                     II-12
       Classification of Microwave Oven Based on Size                   II-12
       Classification of Microwave Ovens Based on Contemporary
        Functions                                                       II-12
       New Models of Microwave Ovens in the Market                      II-13
      Microwave Tit bits                                                II-13
       Microwaving: Prevents Leaching of Vitamins                       II-13
       Microwaving: Does Not Pose Risk of Radiation                     II-13
       Uneven Heating Leads to Survival of Microorganisms               II-13
       Microwave Cooks Frozen Food Safely                               II-14
      Microwave ovens - “Improved, Altered & Perfected to Meet
       Native Requirements”                                             II-14
      Microwave Oven Vs Stove Cooking                                   II-15

  3. REGIONAL MARKET OVERVIEW                                           II-16

  3A. THE UNITED STATES                                                 II-16
      A.Market Analysis                                                 II-16
        Outlook                                                         II-16
        Market Overview                                                 II-16
        Saturated Market Leaves Minimal Scope for Growth                II-16
        Market Witnesses Growth Despite Saturation                      II-17
         Table 2: US Exports of Microwave Ovens in 2006: Percentage
         Breakdown of Value Share by Country for Canada, Mexico,
         Venezuela, China, Jamaica, Honduras, Trinidad and Tobago,
         Dominican Republic, Costa Rica, Colombia and Others
         (includes corresponding Graph/Chart)                           II-17

         Table 3: US Imports of Microwave Ovens in 2006: Percentage
         Breakdown of Value Share by Country for China, Malaysia,
         South Korea, Thailand, Sweden, Japan, and Others (includes
         corresponding Graph/Chart)                                     II-18
      B.Market Analytics                                                II-18
        Table 4: US Recent Past, Current & Future Analysis for
        Microwave Ovens - Annual Sales in Thousand Units for the
        Years 2007 through 2015 (includes corresponding Graph/Chart)    II-18

        Table 5: US Historic Analysis for Microwave Ovens - Annual
        Sales in Thousand Units for the Years 2001 through 2006
        (includes corresponding Graph/Chart)                            II-19

  3B. CANADA                                                            II-20
      A.Market Analysis                                                 II-20
        Outlook                                                         II-20
        Appliance Market Posts Strong Gains                             II-20
         Table 6: Canadian Exports of Microwave Ovens by Country
         (2006): Percentage Share Breakdown of Export Value by
         County for US, China, Panama, Bermuda, Germany, Venezuela,
         and Others (includes corresponding Graph/Chart)                II-20

         Table 7: Canadian Imports of Microwave Ovens by Country
         (2006): Percentage Breakdown of Value Share by County for
         China, South Korea, Malaysia, US, Thailand, Japan, Hong
         Kong, and Others (includes corresponding Graph/Chart)          II-21
      B.Market Analytics                                                II-21
        Table 8: Canadian Recent Past, Current & Future Analysis for
        Microwave Ovens - Annual Sales in Thousand Units for the
        Years 2007 through 2015 (includes corresponding Graph/Chart)    II-21

        Table 9: Canadian Historic Analysis for Microwave Ovens -
        Annual Sales in Thousand Units for the Years 2001 through
        2006 (includes corresponding Graph/Chart)                       II-22

  3C. JAPAN                                                             II-23
      A.Market Analysis                                                 II-23
        Outlook                                                         II-23
        Market Overview                                                 II-23
        Japanese Household Appliances Market Profile                    II-23
         Demanding Consumers Income Drive Growth                        II-23
         Favorable Brand Image of Japanese Products                     II-23
         Design of Products According to Lifestyle                      II-23
         Convenience and Time Saving Gadgets                            II-24
          Table 10: Japanese Imports of Microwave Ovens (2006):
          Percentage Share Breakdown of Import Value by Country -
          China, Thailand, Korea, Hong Kong, and Others (includes
          corresponding Graph/Chart)                                    II-24
      B.Market Analytics                                                II-24
        Table 11: Japanese Recent Past, Current & Future Analysis
        for Microwave Ovens - Annual Sales in Thousand Units for the
        Years 2007 through 2015 (includes corresponding Graph/Chart)    II-24

        Table 12: Japanese Historic Analysis for Microwave Ovens -
        Annual Sales in Thousand Units for the Years 2001 through
        2006 (includes corresponding Graph/Chart)                       II-25

  3D. EUROPE                                                            II-26
      A.Market Analysis                                                 II-26
        Outlook                                                         II-26
        Demand Factors for Electric Appliances                          II-26
        Lucrative Dawn in the East                                      II-26
        Regulatory Initiatives                                          II-26
        Saturation Levels High for Several Electric Appliances          II-27
        Key Statistical Data                                            II-27
         Table 13: French Production of Microwave Ovens for 2006:
         Percentage Share Breakdown by Segment - Mono Function,
         Compounds, and With Grill World (includes corresponding
         Graph/Chart)                                                   II-27
      B.Market Analytics                                                II-28
        Table 14: European Recent Past, Current & Future Analysis
        for Microwave Ovens by Geographic Region - France, Germany,
        UK, Italy, Spain, Russia, and Rest of Europe Markets
        Independently Analyzed with Annual Sales in Thousand Units
        for the Years 2007 through 2015 (includes corresponding
        Graph/Chart)                                                    II- 28

        Table 15: European Historic Analysis for Microwave Ovens by
        Geographic Region - France, Germany, UK, Italy, Spain,
        Russia, and Rest of Europe Markets Independently Analyzed
        with Annual Sales in Thousand Units for the Years 2001
        through 2006 (includes corresponding Graph/Chart)               II-29

        Table 16: European 12-Year Perspective for Microwave Ovens
        by Geographic Region - Percentage Breakdown of Volume Sales
        for France, Germany, UK, Italy, Spain, Russia, and Rest of
        Europe Markets for the Years 2003, 2009 & 2015 (includes
        corresponding Graph/Chart)                                      II-30

  3E. ASIA-PACIFIC                                                      II-31
      A.Market Analysis                                                 II-31
        Outlook                                                         II-31
        Asia - The Region of Dynamic Local Markets                      II-31
        Peek into Select Markets                                        II-31
         China                                                          II-31
          Category Dominated by Indigenous Players                      II-31
          Factors Driving Growth in the Appliance Market                II-32
           Increasing Personal Incomes                                  II-32
           Trendy and Sophisticated Products                            II-32
           Improvement in Standard of Living                            II-32
           Changing Attitudes of Customers                              II-32
           Replacement Demand                                           II-33
           Energy Efficient Appliances                                  II-33
          General Market Trends                                         II-33
         INDIA                                                          II-33
          Market Overview                                               II-34
          Changing Lifestyles - Creates an Impetus for Growth           II-34
          Opportunities Galore                                          II-34
          South India Represents a Significant Market                   II-35
      B.Market Analytics                                                II-36
        Table 17: Asia-Pacific Recent Past, Current & Future
        Analysis for Microwave Ovens by Geographic Region - China,
        India, South Korea, and Rest of Asia-Pacific Markets
        Independently Analyzed with Annual Sales in Thousand Units
        for the Years 2007 through 2015 (includes corresponding
        Graph/Chart)                                                    II-36

        Table 18: Asia-Pacific Historic Analysis for Microwave Ovens
        by Geographic Region - China, India, South Korea, and Rest
        of Asia-Pacific Markets Independently Analyzed with Annual
        Sales in Thousand Units for the Years 2001 through 2006
        (includes corresponding Graph/Chart)                            II-37

        Table 19: Asia-Pacific 12-Year Perspective for Microwave
        Ovens by Geographic Region - Percentage Breakdown of Volume
        Sales for China, India, South Korea, and Rest of
        Asia-Pacific Markets for the Years 2003, 2009 & 2015
        (includes corresponding Graph/Chart)                            II-37

  3F. MIDDLE EAST/AFRICA                                                II-38
      A.Market Analysis                                                 II-38
        Outlook                                                         II-38
        A Peek into South African Electrical Appliances Market          II-38
      B.Market Analytics                                                II-39
        Table 20: Middle East/African Recent Past, Current & Future
        Analysis for Microwave Ovens - Annual Sales in Thousand
        Units for the Years 2007 through 2015 (includes
        corresponding Graph/Chart)                                      II-39

        Table 21: Middle East/African Historic Analysis for
        Microwave Ovens - Annual Sales in Thousand Units for the
        Years 2001 through 2006 (includes corresponding Graph/Chart)    II-39

  3G. LATIN AMERICA                                                     II-40
      A.Market Analysis                                                 II-40
        Outlook                                                         II-40
      B.Market Analytics                                                II-40
        Table 22: Latin American Recent Past, Current & Future
        Analysis for Microwave Ovens by Geographic Region - Brazil,
        Mexico, Argentina, Chile, and Rest of Latin America Markets
        Independently Analyzed with Annual Sales in Thousand Units
        for the Years 2007 through 2015 (includes corresponding
        Graph/Chart)                                                    II-40

        Table 23: Latin American Historic Analysis for Microwave
        Ovens by Geographic Region - Brazil, Mexico, Argentina,
        Chile, and Rest of Latin America Markets Independently
        Analyzed with Annual Sales in Thousand Units for the Years
        2001 through 2006 (includes corresponding Graph/Chart)          II-41

        Table 24: Latin American 12-Year Perspective for Microwave
        Ovens by Geographic Region - Percentage Breakdown of Volume
        Sales for Brazil, Mexico, Argentina, Chile, and Rest of
        Latin America Markets for the Years 2003, 2009 & 2015
        (includes corresponding Graph/Chart)                            II-41

  4. PRODUCT LAUNCHES                                                   II-42
      Sharp Unveils a New R270 Microwave Oven                           II-42
      Sharp Introduces Futuristic Insight pro Microwave Drawer(R) Ovens   II-42
      Daiya Foods Introduces Oven Friendly Food Containers              II-42
      LG Electronics Introduces Premium Products                        II-43
      Dawlance Introduces Pizza Special Microwave Ovens with Convection II-43
      Whirlpool Launches New Microwaves                                 II-43
      BeeCool Introduces Range of Commercial Microwave Ovens            II-43
      Heinz Unveils Prototype of Unique Microwaves                      II-44
      Samsung Launches Two Premium Microwave Ovens                      II-44
      Sharp Releases a new R86STM                                       II-44
      GE Introduces a Single/Double Wall Oven                           II-45
      Samsung Launches Dual Cook Oven                                   II-45
      LG Unveils New Line of Microwave Ovens                            II-45
      Dawlance Introduces BBQ Cook King Convection Microwave Oven       II-45
      Nagasaki Seitei Launches Shower Cooking Mate Cooking Bag          II-45
      Samsung Introduces Smart Oven Microwave Range                     II-46
      Godrej Launches Steam Microwave oven                              II-46
      Sanyo Showcases Four Microwave ovens                              II-46
      LG Expands Microwave ovens Portfolio                              II-46

  5. RECENT INDUSTRY ACTIVITY                                           II-47
      Elwin Electronics and Tops Electronic Service Merge               II-47
      Middleby Acquires TurboChef                                       II-47
      Qingdao Water to Acquire Qingdao Microwave                        II-47
      Galanz and Hamilton Beach Enters Agreement                        II-47
      Matsushita Electric to be Renamed as Panasonic Corporation        II-48
      Samsung Establishes a Home Appliance Experience Center            II-48

  6. FOCUS ON SELECT GLOBAL PLAYERS                                     II-49
      Alto-Shaam, Inc. (US)                                             II-49
      Amana Commercial Products, Inc. (US)                              II-49
      Argos Limited (UK)                                                II-49
      Bakers Pride Oven Co. Inc. (US)                                   II-49
      Baumatic Limited (UK)                                             II-50
      Bonnet International (France)                                     II-50
      BSH Home Appliances Ltd. (UK)                                     II-50
      Duke Manufacturing Company (US)                                   II-51
      Frigidaire (US)                                                   II-51
      Fujimak Corporation (Japan)                                       II-51
      GE Appliances (US)                                                II-52
      Hoover Limited (UK)                                               II-52
      Kenwood Limited (UK)                                              II-52
      LG Electronics, Inc. (South Korea)                                II-52
      Manitowoc Foodservice (US)                                        II-53
      Maytag Corporation (US)                                           II-53
      The Middleby Corporation (US)                                     II-53
      Panasonic Corporation (Japan)                                     II-54
      Samsung Electronics Co Ltd (Korea)                                II-54
      Sears, Roebuck and Co. (US)                                       II-54
      Sharp Corporation (Japan)                                         II-55
      Vulcan-Hart (US)                                                  II-55

  7. GEOGRAPHIC MARKET PERSPECTIVE                                      II-56
      Table 25: World Recent Past, Current & Future Analysis for
      Microwave Ovens by Geographic Region - US, Canada, Japan,
      Europe, Asia Pacific, Middle East/Africa, and Latin America
      Markets Independently Analyzed with Annual Sales in Thousand
      Units for the Years 2007 through 2015 (includes corresponding
      Graph/Chart)                                                      II-56

      Table 26: World Historic Analysis for Microwave Ovens by
      Geographic Region - US, Canada, Japan, Europe, Asia Pacific,
      Middle East/Africa, and Latin America Markets Independently
      Analyzed with Annual Sales in Thousand Units for the Years
      2001 through 2006 (includes corresponding Graph/Chart)            II-57

      Table 27: World 12-Year Perspective for Microwave Ovens by
      Geographic Region - Percentage Breakdown of Volume Sales for
      US, Canada, Japan, Europe, Asia Pacific, Middle East/Africa,
      and Latin America Markets for the Years 2003, 2009 & 2015
      (includes corresponding Graph/Chart)                              II-58


III. COMPETITIVE LANDSCAPE

     Total Companies Profiled: 63 (including Divisions/Subsidiaries - 88)

     ------------------------------------------
     Region/Country                     Players
     ------------------------------------------
     The United States 			   25
     Canada                                 2
     Japan                                  5
     Europe                                31
      France                                4
      Germany                               8
      The United Kingdom                   11
      Italy                                 5
      Rest of Europe                        3
     Asia-Pacific (Excluding Japan)        23
     Middle-East                            2
     ------------------------------------------