Various companies are increasingly exploiting electronic channels to reach their customers and create new business opportunities. To this end, many electronic shopping channels have been developed. These channels offer either products from a single firm or encompass multiple individual electronic stores, comprising representing an electronic shopping mall. Electronic shopping has attracted the attention of extensive R&D, which has developed various market perspectives, including user attitude, critical success factors, security, technical aspects, and more.

Two main concerns for m-commerce are personalization and enhancement of user experience. Personalization addresses the ability to offer content tailored to the preferences of each user or user group. Preferences may be explicitly declared by the user, or derived by the system through inspecting user interaction

This research analyzes the current mobile handsets market trends and the development in 4G handsets relative to the implications for mobile commerce. The report also evaluates LTE applications and their effect on mobile handsets. The report provides analysis of the market for mobile handsets 2011 to 2016/2017.

Audience:

• Handset manufacturers 
• LTE equipment providers 
• Mobile software developers 
• Smart phone manufacturers 
• Mobile application stores providers 
• Mobile commerce application developers
• LTE application developers and service integrators 
• Merchants and brands seeking to develop the mobile channel

TABLE OF CONTENTS

Executive Summary        6

The Future of M-commerce        8

The VR-Mall Concept     8

VR-mall Personalization Engine  10

VR-world Generator       11

3D in Mobile Phones      12

3D Mobile Commerce Applications          14

Challenges of the 3D M-Commerce         15

Solutions to Overcome Challenges           17

List of Phones that Uses 3D technology18

Future of 3D Commerce               19

E-government Concept with M-commerce Applications                19

The Future of the Mobile Handsets and its effect on M-commerce          21

Mobile Platforms             24

HTML 524

Current Platforms            25

Mobile Handsets              26

2G Handsets and Mobile Commerce       31

3G Handsets      34

VOIP over LTE    35

Mobile IP             36

The Migration from IPV4 to IPv6               38

4G Handsets      42

3GPP LTE and 4G handsets          45

Differences between 3G and 4G Systems             46

Mobile TV in LTE               47

Mobile TV Ecosystem     48

The Operator's Role       50

Handset Manufacturer's Role    51

Software Vendor's Role                55

Charging in Mobile TV    55

Spectrum            57

Conclusion          58

4G Handset Market 2012-2017   59

Future of the 3D Applications in Mobile Devices                63

Augmented Reality         64

Introduction       64

AR 3D applications           67

Tracking User's Position                68

QR Codes            71

Mobile Systems in AR    72

Collaborative Applications            76

Augmented Reality Challenges  78

AR Applications80

AR in Tourism    82

AR and Face Recognition              82

Case Study: How to Use AR with in 4G Handsets                83

Web 2.0 and Social Software       83

Location-based Service in AR      84

Conclusion          84

4G and LTE Effect on Subscribers              85

Handsets Effect                85

LTE Effect            86

The 4G Effect on the User Behavior to 2015         88

Services and Applications             93

Spectrum, and Unlicensed Bands             94

Integrity, Privacy, and Security   95

Development in China and Other NICs   95

Other Challenges             95

Different Wireless Systems         96

Summary             98

User-Generated Content             99

Conclusion          100

Analysis on Handsets (Hardware Developments)              101

RFID and Handsets          101

B2B Mobile Applications               103

Features of B2B Mobile Application         105

Future Trends   106

VoIP Mobile       106

Mobile TV           106

Video Calling      107

Intelligent Billing System               108

Location Commerce        108

LBS Applications               112

Location Mobile Commerce        112

Government Public Service         112

Vehicles Telematics        113

LBS Commerce Benefits                114

Users Purchases and LBS              115

Gizmondo           117

Mogi      117

Gunslinger          117

Analysis on Handset (OS developments)               118

Android OS         118

Blackberry           119

iOS         119

.NET Compact Framework           119

BREW    119

Pocket PC and Microsoft Smart phone   119

Palm OS               120

LG, Samsung, Motorola & Sony-Ericsson               120

ATT, Verizon Wireless & Sprint   120

Analysis of Developer Support Programs              122

SWOT Analysis by Phone/Manufacturer                122

Java ME                126

Symbian               127

Market Potential for Mobile Phone Devices in Asia          130

The Market for Mobile Phone Devices in Asia: 2011 - 2016            131

Asia-Pacific mobile telecommunications market                131

Overview            131

International Market, and the Asia-Pacific Market            132

The Asia-Pacific Market Companies         135

The Market Overview    141

Companies Strategies in the Asian-Pacific market             143

Summary             147

Market Potential for Mobile Phone Devices in Europe    149

The Market for Mobile Phone Devices in Europe: 2011 - 2016      150

The European Mobile Telecommunications Market         151

Overview            151

Mobile License Distribution         151

Market Potential for Mobile Phone Devices in Latin America       159

The Market for Mobile Phone Devices in Latin America: 2011 - 2016         160

Market Forecast Until 2016 for M-commerce      160

Market Potential for Mobile Phone Devices in Asia          162

The Market for Mobile Phone Devices in Asia: 2011 - 2016            164