The mobile phone manufacturing industry in China is moving upmarket as makers veer away from low-end models and increase emphasis on advanced handsets to strengthen competitiveness and boost margins.

The result is an influx of smartphones, and 3G, dual-SIM GSM and feature phones with multimedia capability, GPS, Bluetooth and Wi-Fi. Megapixel cameras, A/V recording, G-sensors, larger storage capacity and mobile TVs are likewise integrated into most models. China is still the world's largest manufacturing hub for mobile phones. Suppliers are confident of export growth this year, riding on a 21 percent YoY increase in outbound shipments in the first half.

They expect overseas deliveries to hit 550 million to 600 million handsets by year-end. The aggregate shipments will account for 50 percent of the global total. This report covers the major types of mobile phones manufactured in China, namely smartphones, and TV, touchscreen, 3G and feature phones. The mobile phone manufacturing industry in China is moving upmarket as makers veer away from low-end models and increase emphasis on advanced handsets to strengthen competitiveness and boost margins. The result is an influx of smartphones, and 3G, dual-SIM GSM and feature phones with multimedia capability, GPS, Bluetooth and Wi-Fi.

Megapixel cameras, A/V recording, G-sensors, larger storage capacity and mobile TVs are likewise integrated into most models. Touchscreen is a strong trend as well, refl ected by the rising number of units from the midrange segment that incorporate the function. China is still the world’s largest manufacturing hub for mobile phones. Suppliers are confi dent of export growth this year, riding on a 21 percent YoY increase in outbound shipments in the fi rst half. They expect overseas deliveries to hit 550 million to 600 million handsets by year-end. The aggregate shipments will account for 50 percent of the global total.

The following are some of the key trends in China’s mobile phone industry:

• Features-rich models will drive product development in coming months as suppliers strengthen competitiveness. Dual-SIM phones, which currently dominate the output of white-box makers, will remain on the upswing. 3G and mobile TV handsets will likewise experience strong growth, with the latter moving toward digital transmission.

• In addition to value enhancements via new and advanced features, development efforts will be directed toward housing design innovations. Many companies will adopt more
affordable solutions to manage costs better without sacrifi cing quality.

• Makers reduced prices in recent months to boost sales amid the tightening price competition, which continues to be one of the major challenges for suppliers in the line. Adjustments, however, were kept to within 10 percent to avoid cutting into manufacturing costs.

• Increasing production expenses brought about by the labor and IC shortage could, however, push export quotes up in the months ahead. Increments will nevertheless be
minimal as companies avoid risking losing customers.

• Adding pressure to companies are stricter overseas quality standards, including environment-related regulations.

• Under efforts to bolster overseas business, manufacturers are increasing efficiency and undertaking costreduction programs. Many are broadening selections and reducing
defect rates to ensure high quality.

• Most suppliers will also be raising their capital expenditure to support R&D and production initiatives. A number of them are looking at a 50 percent increase.

This report covers the major types of mobile phones manufactured in China, namely smartphones, and TV, touchscreen, 3G and feature phones. Handsets based on wireless communication technologies such as GSM are also covered. These are discussed in separate product sections, each detailing common features and functions found in mainstream models. Price and R&D trends are also tackled. The Industry Overview identifies the factors shaping the market, including challenges faced by makers and steps taken to overcome these hurdles.

The majority of China’s more than 1,000 suppliers in the line are based in Guangdong province. Shenzhen, in particular, is the center of production activity. Other manufacturers, mostly foreign-funded companies, can be found in Tianjin, Beijing and Suzhou in Jiangsu province.

What You'll Get:

• In-depth profiles of 26 major suppliers with a comprehensive look at their manufacturing and export capability, verified contact details, and more – this information is not available anywhere else
• 115 full-color images that depict popular mobile phone export models, complete with product descriptions, prices, minimum order requirements and delivery times
• Verified supplier contact details of an additional 25 exporters, including names, e-mails, telephone numbers and websites
• Supplier information in tabular format to help you compare companies at a glance
• Results of the custom-designed supplier survey, which forecasts industry trends for the next 12 months
• An extensive overview of the industry discussing the main challenges facing suppliers
• An in-depth examination of the supplier base highlighting key characteristics of different types of companies
• Details of the primary production centers
• An update of the latest trends in design, R&D, materials and components
• A review of the key factors that influence the price and quality of low-end, midrange and high-end products
• Comprehensive pricing tables featuring export price ranges

TABLE OF CONTENTS

INDUSTRY OVERVIEW
Supplier summary
Export statistics
Main production center
Supplier demographics

3G phones

CDMA phones

Dual-SIM mobile phones

Smartphones

TV mobile phones

Supplier survey
Export prices, price decrease, export sales, target markets, capital expenditure, challenges, export capability, R&D focus

SUPPLIER PROFILES
Supplier locations
Industry composition
Exporter ranking
Supplier matrix
In-house processes
Supplier profi les

PRODUCT GALLERY
Top-selling export products

ADDITIONAL SUPPLIERS
Key products, contact details