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Mobile Satellite TV - A Global Strategic Business Report

Price:
USD $3,950.00
ISBN/SKU #:
GIA-MCP6014
Research Group:
Global Industry Analysts
Date of Publication:
February 2010
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Summary

This report analyzes the worldwide markets for Mobile Satellite TV in US$ Million. The report provides separate comprehensive analytics for North America, Europe, Asia-Pacific, and Rest of World. Annual Production forecasts are provided for each region for the period 2007 through 2015. The report profiles 61 companies including many key and niche players worldwide such as Alcatel-Lucent, AT&T Inc., DiBcom, DISH Network Corporation, KVH Industries, Inc., Nagravision SA, and RaySat, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

TABLE OF CONTENTS 

MOBILE SATELLITE TV 			MCP-6014
A GLOBAL STRATEGIC BUSINESS REPORT


                                           CONTENTS



  I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

      Study Reliability and Reporting Limitations                       I-1
      Disclaimers                                                       I-2
      Data Interpretation & Reporting Level                             I-2
       Quantitative Techniques & Analytics                              I-3
      Product Definitions and Scope of Study                            I-3


 II. EXECUTIVE SUMMARY

  1. INDUSTRY OVERVIEW                                                  II-1
      Mobile Satellite TV: New Era in TV Broadcasting Service           II-1
       Initiatives in the Mobile Television Industry                    II-1
        Table 1: World Recent Past, Current & Future Analysis for
        Mobile Satellite Television  Analyzed with Number of End-Use
        Terminals in Service in Thousand Units for Years 2006
        through 2015 (includes corresponding Graph/Chart)               II-2
      Mobile TV Generates Additional Revenues for  Participants         II-2
      Mass Adoption - Focus Area for Operators                          II-3
      Opportunities and Challenges                                      II-3
       Consumers Drive Growth                                           II-3
       Developing World to Lead Adoption                                II-4
       Free-to-Air Signals to Affect Dedicated Mobile TV Networks       II-4
       Slow Uptake of Advertising                                       II-5
        Table 2: Advertisement Revenues as % of Global  Mobile
        Television Revenues for Years (2006-2012) (includes
        corresponding Graph/Chart)                                      II-5
      Recent Developments Across Major Regional Markets                 II-5

  2. REGIONAL MARKET PERSPECTIVE                                        II-6

  2a. NORTH AMERICA                                                     II-6
      A.Market Analysis                                                 II-6
        Mobile TV in the US - A Nascent Market                          II-6
        Professional Content to Drive Growth                            II-6
        3G Services and Smartphone Drive Growth                         II-7
        Demographic Factors Influence Mobile TV Uptake                  II-7
        Countering Competition from Other Video Services                II-7
        Competition Between European and US Technology Developers       II-7
        Culture - Critical Role in Technology Selection                 II-8
        Evolving Business Models                                        II-8
         Apple Offdeck Model                                            II-8
        Mobile Digital TV                                               II-8
         Free Mobile DTV Requirements                                   II-9
        Mobile TV- App                                                  II-9
      B.Market Analytics                                                II-9
        Table 3: North American Recent Past, Current &  Future
        Analysis for Mobile Satellite Television  by with Annual
        Service Revenues in US$ Million for  Years 2007 through 2015
        (includes corresponding Graph/Chart)                            II-9

  2b. EUROPE                                                            II-10
      A.Market Analysis                                                 II-10
        Satellite Technologies to Drive Growth                          II-10
        EC Initiatives in Mobile TV Promotion                           II-10
         Spectrum                                                       II-11
         Interoperability or Standards                                  II-11
          Significance of DVB-H                                         II-12
         Suitable Regulatory Environment                                II-12
        Mobile TV Initiatives in Select European Countries              II-12
        Eastern Europe Offers Potential Growth Opportunities            II-13
        Market Shares: Historic Data                                    II-14
         Table 4: Leading Operators in Western Europe Market for
         Mobile TV (2005): Percentage Share Breakdown by Number of
         Subscribers for Vodafone, Orange, Telefonica, T-Mobile,
         KPN, 3 and Others (includes corresponding Graph/Chart)         II-14

         Table 5: Leading Operators in the Western Europe Market for
         Mobile TV (2005): Percentage Breakdown by Content Revenue
         for Vodafone, Telefonica, Orange, T-Mobile, 3, KPN and
         Others (includes corresponding Graph/Chart)                    II-14

         Table 6: Western European Market for Mobile TV (2005):
         Percentage Share Breakdown of Content Revenue by Country
         for Italy, UK, Germany, Spain, France, the Netherlands,
         Greece, Portugal, Belgium and Sweden (includes
         corresponding Graph/Chart)                                     II-14
        The United Kingdom                                              II-15
         Broadcasting Landscape in a Transition                         II-15
         DVB Standards                                                  II-15
         Growth Drivers                                                 II-16
          Major Sporting Events                                         II-16
          User Generated Video                                          II-16
          Spectrum Acquisition for Mobile TV Services                   II-16
         Growth Barriers                                                II-16
          Recession & Cost Containment Measures                         II-16
          Unclear Business Model                                        II-17
          Quality of Mobile TV Services                                 II-17
          Limited Content Range                                         II-17
          Consumer Perception of Mobile-Content                         II-17
          Lack of Standards                                             II-18
          Catch up on Television                                        II-18
      B.Market Analytics                                                II-19
        Table 7: European Recent Past, Current & Future Analysis for
        Mobile Satellite Television by Geographic Region - France,
        Germany, Italy, UK, Spain & Rest of Europe Markets
        Independently Analyzed with Annual Revenues in US$ Million
        for Years 2007 through 2015 (includes corresponding
        Graph/Chart)                                                    II-19

        Table 8: European 8-Year Perspective for Mobile Satellite
        Television by Geographic Region - Percentage Breakdown  of
        Dollar Revenues for France, Germany, Italy, UK,  Spain and
        Rest of Europe Markets for Years 2007,  2009, & 2015
        (includes corresponding Graph/Chart)                            II-20

        Table 9: European Recent Past, Current & Future Analysis for
        Mobile Satellite Television by Geographic Region - France,
        Germany, Italy, UK, Spain and Rest of Europe Markets
        Independently Analyzed with Number of Customers in Million
        for Years 2007 through 2015 (includes corresponding
        Graph/Chart)                                                    II-21

        Table 10: European 9-Year Perspective for Mobile Satellite
        Television by Geographic Region - Percentage Breakdown of
        Number of Customers for France, Germany, Italy, UK, Spain
        and Rest of Europe Markets for Years 2007, 2009 & 2015
        (includes corresponding Graph/Chart)                            II-22

  2c. ASIA-PACIFIC                                                      II-23
      A. Market Analytics                                               II-23
       Asia-Pacific: A Market with High Growth Potential                II-23
       High Demand for Free-to-Air Mobile TV Services                   II-23
       Japan & South Korea - Active Adopters of Mobile TV Services      II-24
       Governments Develop Initiatives to Promote Mobile TV             II-24
       Selecting Appropriate Business Model - A Critical Issue          II-24
       Established Players Struggle to Sustain Operations               II-25
        SpeedCast - New Entrant with Turnkey Services                   II-25
       China                                                            II-25
        Development of Mobile TV Services in China                      II-25
        Satellite Broadcasting - Ideal for China's Geography            II-26
        Factors Promoting Sustainable Development                       II-27
       India                                                            II-27
       South Korea                                                      II-28
        Surging Subscriber Base for Mobile Television                   II-28
       Taiwan                                                           II-28
      B.Market Analytics                                                II-29
        Table 11: Asia-Pacific Recent Past, Current & Future
        Analysis for Mobile Satellite Television by with Annual
        Service Revenues in US$ Million for Years 2007 through  2015
        (includes corresponding Graph/Chart)                            II-29

  2d. REST OF WORLD                                                     II-30
       Market Analysis                                                  II-30
        Table 12: Rest of World Recent Past, Current & Future
        Analysis for Mobile Satellite Television by with Annual
        Service Revenues in US$ Million for Years 2007 through  2015
        (includes corresponding Graph/Chart)                            II-30

  3. PRODUCT OVERVIEW                                                   II-31
      Mobile TV - An Introduction                                       II-31
      Delivery Methods                                                  II-31
      Competing Technologies/Standards                                  II-32
      Standards for Mobile TV                                           II-32
       A Glance at Global Mobile TV Standards                           II-33
      Satellite Mobile TV Vs Terrestrial Mobile TV                      II-33
      Mobile TV Industry Value Chain                                    II-34
      Challenges for Mobile TV Industry                                 II-35
       Challenges Facing Device Manufacturers                           II-35
        Phone Characteristics                                           II-35
        Memory                                                          II-35
        User Interface Design                                           II-35
        Processing Power                                                II-35
       Challenges Facing Content Providers                              II-35
       Other Challenges                                                 II-36
        Pricing                                                         II-36
        Business Models                                                 II-36
        Spectrum Allocation and Technology Standard                     II-36
        Content Protection                                              II-36
      Mobile Satellite TV System                                        II-37
       Mobile Satellite TV Antenna                                      II-37

  4. RECENT INDUSTRY ACTIVITY                                           II-38
      UltiSat Takes Over Fixed and Mobile Satellite Assets of TDC       II-38
      Inmarsat to Takeover Interest in Skywave Telematics               II-38
      Dish Network Partners with Alcatel-Lucent to Test Satellite
       Technology and Spectrum                                          II-38
      SES Americom Selected by JUS Punjabi to Distribute the First
       US Punjabi Network                                               II-39
      Kanto Bureau Grants Radio License to JSAT MOBILE Communications   II-39
      Sky Perfect to Form Joint Venture with Stratos                    II-39
      Solaris and Inmarsat Bag Satellite Mobile TV Services             II-39
      Solaris Mobile to Execute Pan-European Mobile Satellite Services  II-39
      Nagravision and CSM JV Enlarges Mobile TV Coverage                II-40
      Screen Service Snaps Up Reti Radiotelevisive Digitali             II-40
      Balaton Group Takes Over MotoSAT                                  II-40
      MSV Changes Name to SkyTerra                                      II-41
      MSV, ICO Global Communications and Qualcomm Ink Agreement         II-41
      T-Mobile CZ Selects Nagravision for OMA BCAST Smart Card
       Profile System                                                   II-42
      Dominanta Selects Nagravision to Provide First CAS for Mobile
       TV in Russia                                                     II-42
      C-COM Satellite Systems Bags Order for iNetVu Mobile Antennas     II-42
      Newport Media Takes Over WRG                                      II-43
      China Satellite Mobile Broadcast Selects Nagravision as
       Official CAS Marketer for Mobile TV Services                     II-43

  5. PRODUCT/SERVICE LAUNCHES                                           II-44
      RaySat Introduces Dedicated Mobile Distribution Platform          II-44
      RaySat Broadcasting and AT&T Services Unveil AT&T CruiseCastSM
       Service                                                          II-44
      ILS Proton launches W2A Satellite of Eutelsat                     II-45
      Solaris Mobile Launches Europe's Initial S-Band Payload           II-45
      Solaris Mobile to Unveil In-car Infotainment Services             II-45
      Bell Mobility Unveils Live Mobile Television Powered by QuickPlay II-46
      Sidsa Introduces Multistandard Chip                               II-46
      Winegard Unveils CARRYOUT(TM) Automatic Portable Satellite TV
       Antenna                                                          II-46
      Thuraya Rolls Out Mobile Satellite Service                        II-46
      CSMBC and Shanghai Handy TV to Launch Mobile TV Service           II-46
      Samir Photographic Supplies Launches SATBox                       II-47
      Newtec Launches HZ914 Multistream Satellite Receiver and AZ810
       Stream Aggregator                                                II-47
      Dish Mexico to Introduce Mobile TV on WiMax                       II-47
      OMVC to Launch Mobile DTV Service Across US                       II-48
      KVH Launches Ultra-Compact TracVision M1                          II-48
      King Controls Launches VuQube Mobile Satellite TV Antenna Models  II-48
      Broadcom Introduces 65NM Digital TV Single Chip Receivers         II-48
      Intellian Technologies Releases Antenna Systems for Marine
       Satellite TV                                                     II-49
      Advantech Rolls Out Mobile Antenna Systems Fleet                  II-50
      SpeedCast and Alcatel-Lucent to Introduce DVB-H Platform          II-50
      KVH Industries Rolls Out TracVision(R) SlimLine Series Antennas     II-50
      UDcast to Unveil Optimization Technologies for Mobile TV and
       WiMAX                                                            II-51
      ILS and S2M Collaborate to Unveil Mobile TV Satellite Across MENA II-51
      Etisalat and MBC Jointly Introduces Internet TV                   II-51
      DVB-SH Ecosystem Leaders Demonstrate DVB-SH Mobile TV in UHF
       and S-Band                                                       II-52

  6. FOCUS ON SELECT PLAYERS                                            II-53
      Alcatel-Lucent (France)                                           II-53
      AT&T Inc. (US)                                                    II-53
      DiBcom (France)                                                   II-53
      DISH Network Corporation (US)                                     II-54
      KVH Industries, Inc. (US)                                         II-54
      Nagravision SA (Switzerland)                                      II-54
      RaySat, Inc. (US)                                                 II-54

  7. GLOBAL MARKET PERSPECTIVE                                          II-56
      Table 13: World Recent Past, Current & Future Analysis for
      Mobile Satellite Television by Geographic Region -  North
      America, Europe, Asia-Pacific, and Rest of World  Markets
      Independently Analyzed with Annual Service  Revenues in US$
      Million for Years 2007 through 2015 (includes corresponding
      Graph/Chart)                                                      II-56

      Table 14: World 8-Year Perspective for Mobile Satellite
      Television by Geographic Region - Percentage  Breakdown of
      Dollar Revenues for North America,  Europe, Asia-Pacific, and
      Rest of World Markets  for Years 2007, 2009 & 2015 (includes
      corresponding Graph/Chart)                                        II-57


III. COMPETITIVE LANDSCAPE

     Total Companies Profiled: 61 (including Divisions/Subsidiaries - 64)

     ------------------------------------------
     Region/Country                     Players
     ------------------------------------------
     The United States                     24
     Canada                                 5
     Japan                                  2
     Europe                                21
        France                              7
        The United Kingdom                  3
        Italy                               1
        Spain                               2
        Rest of Europe                      8
     Asia-Pacific (Excluding Japan)         9
     Latin America                          2
     Middle-East                            1
     ------------------------------------------

 


Additional Information

Number of Pages: 384

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