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Mobile Video Services - Global Strategic Business Report

Price:
USD $3,950.00
ISBN/SKU #:
GIA-MCP6127
Research Group:
Global Industry Analysts
Date of Publication:
October 2010
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Summary

This report analyzes the worldwide markets for Mobile Video Services in US$ Million. The US market is further analyzed by the following Segments: Downloadable Video Services, Streaming Services, and Multicast Video Services. The report provides separate comprehensive analytics for the US, Europe, Asia-Pacific, and Rest of World.  Annual estimates and forecasts are provided for each region for the period  2006 through 2015. The report profiles 128 companies including many key and niche players such as  AT&T Mobility LLC, Dialogic Corporation, Dilithium, Inc., FunMobility, Inc., Google, Inc., GoTV Networks, Inc., MobiTV, Inc., Nokia Corporation, PacketVideo Corporation, Qualcomm Incorporated, QuickPlay Media, RealNetworks, Inc., ROK Entertainment Group, Sprint Nextel Corporation, Verizon Wireless, Inc., Vringo, Inc., Vuclip,  and Yamgo. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

TABLE OF CONTENTS

MOBILE VIDEO SERVICES 								MCP-6127
A GLOBAL STRATEGIC BUSINESS REPORT


                                            CONTENTS


  I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

      Study Reliability and Reporting Limitations                       I-1
      Disclaimers                                                       I-2
      Data Interpretation & Reporting Level                             I-3
       Quantitative Techniques & Analytics                              I-3
      Product Definitions and Scope of Study                            I-3
       Mobile Video Broadcasting                                        I-3
       Mobile Video Streaming                                           I-3
       Mobile Video Downloading                                         I-4


 II. EXECUTIVE SUMMARY

  1. INDUSTRY OVERVIEW                                                  II-1
      Introduction                                                      II-1
      Current & Future Analysis                                         II-2
       Analysis by Revenues                                             II-2
       Analysis by Number of Subscribers                                II-2
      Market Drivers                                                    II-2
       Sophisticated Handsets                                           II-2
       Next-Generation Networks                                         II-2
       Mobile Video Advertising                                         II-3
       Superior Video Codecs                                            II-3
      Challenges Associated with Development of Mobile Video
       Applications                                                     II-3
       Device Diversity                                                 II-3
       Consoling the IP-Based Media and TDM-Based Handsets              II-3
       Bandwidth Related Issues                                         II-4
       Interactivity                                                    II-4
      Issues Associated with Video Content Distribution                 II-4
      Online Video Market - An Overview                                 II-5

  2. MARKET TRENDS                                                      II-6
      Prospects Appear Bright for Mobile Video                          II-6
      User Expectations Guide the Market                                II-6
      Mobile TV Fuels Market Growth                                     II-7
      Growth in Demand for Feature-Rich Handsets to Infuse New Demand   II-8
      Advertisement and Location-Based Services Extend Opportunity      II-8
      Social Networking Encourages Mobile Video Adoption                II-9
      Streaming and Broadcast - Impacting the Mobile Video in their
       Own Way                                                          II-9
      Growing Demand Generates Novel Opportunities for Application
       Developers and Network Operators                                 II-9
      Latest Trends Demand Transformation in Transcoding                II-10

  3. PRODUCT OVERVIEW                                                   II-11
      Prelude                                                           II-11
      Types of Mobile Video Services                                    II-11
       Mobile Video Broadcasting                                        II-11
       Mobile Video Streaming                                           II-11
       Mobile Video Downloading                                         II-11
       Based on End-User                                                II-12
        Business-Oriented Mobile Video Services                         II-12
        Consumer-Centric Mobile Video Services                          II-12
      Types of Video Services                                           II-12
      Value-Added Mobile Video Services                                 II-12
       Video on Demand (VoD)                                            II-13
       Mobile TV                                                        II-13
       Video Portals                                                    II-13
       Live Cameras                                                     II-13
       User-Generated Video (UGV)                                       II-13
       Other Streaming Applications                                     II-13
      Mobile Video Architecture                                         II-13
       Video Gateways                                                   II-14
       Transcoders                                                      II-14
       Media Servers                                                    II-14
        Announcements or Messaging                                      II-14
        IVVR                                                            II-14
        Streaming Video                                                 II-14
      Formats of Multimedia Content                                     II-15
      Mobile Content Delivery Options                                   II-15
       Unicast Streaming                                                II-15
       Broadcasting                                                     II-15
       Transcoding - An Important Element in Mobile Video Delivery      II-16
      Role of 3G-324M Framework in Mobile Video                         II-16
       Integration of 3G Mobile Network with IP Services Core           II-17
       Integration of Services for Cost-Reduction                       II-17

  4. PRODUCT/SERVICE LAUNCHES                                           II-18
      Verimatrix Launches ViewRight® Web Security Client                II-18
      Polsat to Introduce Mobile Ipla Video Player for  Android
       Operating System                                                 II-18
      ATCi Launches Live Mobile Video Streaming Service                 II-18
      Orange Kenya Introduces Mobile Video Service                      II-19
      ROK Entertainment Group and MTNL to introduce  iPlayer Mobile
       Video Service                                                    II-19
      Fox Mobile Unveils Bitbop Mobile Video Service                    II-19
      Ucell Launches Mobile Video Service                               II-19
      RealNetworks to Unveil Novel Mobile Video Service                 II-19
      Dilithium Introduces Galaxy Mobile Video Suite                    II-20
      mSpot Unveils Online Streaming Movie Service                      II-20
      Verizon Wireless Introduces V Cast Video for Android Smartphones  II-20
      Fox Mobile Unveils Bitbop Mobile Beta Application                 II-20
      RealNetworks Unveils New Mobile Video Portal                      II-21
      Qualcomm Unveils FLO-EV                                           II-21
      Vodafone UK Introduces Qik Mobile Video Service                   II-21
      3UK Introduces Mobile Subscription Video-on-demand Service        II-21
      ROK Entertainment Group Extends FreeBe TV to iPhones              II-22
      Yamgo.TV Introduces Free Football Mobile Service                  II-22
      Expway and Harmonic Unveil Over-The-Air ATSC Mobile DTV Solution  II-22
      Dialogic Unveils Integrated Media Platform and Video Gateway      II-23
      Samsung Mobile Launches Samsung Movies                            II-23
      Brilliant Digital Entertainment to Launch New Mobile Video
       Service                                                          II-23
      Dilithium Introduces Dilithium Content Adapter for iPhones        II-24
      3 UK Launches 3 on Demand                                         II-24
      China Telecommunications Rolls Out Video Streaming Services       II-24
      PacketVideo Launches Mobile Video Service for iPhones             II-24
      Limelight Networks Introduces LimelightADS and LimelightREACH     II-25
      CTV and TELUS Introduces Video-on-Demand Service                  II-25
      Qik Unveils Push API                                              II-25
      Bharat Sanchar Nigam Rolls Out New Mobile Services                II-26
      Babelgum and Vodafone Introduce Mobile Video Service              II-26
      Bharat Sanchar Nigam Rolls Out 3G Services                        II-26
      Msnbc.com Launches Mobile Video Service                           II-26
      Scripps Networks and MediaFLO USA Introduce FLO TVTM Lifestyle
       Service                                                          II-26
      Oasis Systems and Nano Equipment Roll Out Asia Video Club         II-27
      Avea Launches Paid-Subscription Video Ringtone Service            II-27
      Fox Reality Channel Introduces Apple® iPhoneTM Mobile Video
       Service                                                          II-27
      Qualcomm Introduces MediaFLO Broadcast Mobile TV Platform         II-28
      Dilithium Introduces Dilithium Content Adapter                    II-28
      Beijing TV and i-Vision Introduce Mobile Cheering Station         II-28
      KDDI and Okinawa Cellular Launch au BOX                           II-29
      Singapore Telecommunications Introduces Mobile TV Service         II-29
      Okinawa Cellular and KDDI Introduce LISMO Video                   II-29
      KPN Launches MobielTV Service                                     II-29
      Telcel and ROK Entertainment Group Introduces Ideas TV            II-30
      ROK Entertainment Group Launches Mobile News on Demand            II-30
      Shazam and VidZone Digital Media to Launch Mobile Download        II-30
      VeveoTM Launches WikiTap Application                              II-30
      Vringo Launches Vringo Channels                                   II-30
      MySpace Mobile Unveils Streaming Video Service                    II-31
      Swanbay Mobile Unveils Mobile Video Application                   II-31
      Red Planet Media Introduces FUNimation Channel                    II-31
      3 Introduces Mobile Music Video Service                           II-31
      Revision3 and Transpera Unveil Mobile Web Service                 II-32
      MultiVuTM Rolls Out Mobile Video Distribution Service             II-32
      Berggi Introduces BerggiVideo                                     II-32
      Nexage Unveils PhoneCast Pro 2.0                                  II-32
      Flickr Upgrades Mobile Video Sharing Features                     II-33
      ROK Entertainment Group Unveils ROK TV for BlackBerry®
       Smartphones                                                      II-33

  5. RECENT INDUSTRY ACTIVITY                                           II-34
      OnMobile Global Takes Over 3G Video Technology  and Mobile
       Solutions of Dilithium Networks                                  II-34
      Dialogic Corporation and Veraz Networks Merge                     II-34
      Zoom Technologies to Acquire Leimone Shengtong  Culture
       Development                                                      II-35
      RGB Networks Takes Over RipCode                                   II-35
      uVuMobile Inks Letter of Intent to Take Over WASP  Mobile         II-35
      RTL Nederland Enters into Collaboration with  ThirdPresence       II-35
      MTNL Teams Up with ROK Entertainment Group                        II-36
      KIT digital and GoTV Networks Ink Agreement                       II-36
      Vuclip Collaborates with European Wireless Operators              II-36
      Swisscom Selects Harmonic ProStream™ Transcoder for Mobile TV
       Content                                                          II-36
      China Mobile Communications and Tudou.com Enter Into
       Strategic Partnership                                            II-37
      NTT DoCoMo Purchases 35% Stake in PacketVideo                     II-37
      Limelight Networks Acquires Kiptronic                             II-37
      Global Media Services Merges with GridNetworks                    II-37
      Qualcomm Takes Over Digital Fountain                              II-37
      Zed Purchases Player X                                            II-38
      Marvel Entertainment Teams Up with Vringo                         II-38
      Discovery Communications Partners with 3Cinteractive              II-38
      Discovery Communications Signs Deal with Rhythm NewMedia          II-39
      Discovery Communications Inks Partnership Deal with Transpera     II-39
      Vuclip Enters into Partnership with mKhoj                         II-39
      Transpera Enters into Partnership with The Weather Channel
       Interactive                                                      II-39
      Transpera Signs Deal with msnbc.com                               II-40
      Audiovox/Jensen Enters into Partnership with MediaFLO             II-40
      Bell Mobility Selects QuickPlay Media for Powering Mobile TV
       Services                                                         II-40
      Zain Chooses Dilithium                                            II-40
      Brightcove Collaborates with Qik                                  II-41
      Pax Clean Energy and Mobile Video Development Sign Agreement      II-41
      SeaChange International and Envivio Extend Partnership            II-41
      Saudi Telecom Company Chooses Dilithium                           II-42
      Anderson-Taylor and Conklin Intracom Sign Agreement               II-42
      Ortiva Wireless Enters into Contract with Mobix Interactive       II-42
      Vringo and Sony Ericsson Announce Global Partnership              II-42
      Qualcomm Enters into Agreement with ProTelevision Technologies    II-43
      América Móvil Enters into Partnership with Nokia                  II-43
      Player X Enters into Partnership with Orange UK                   II-43
      Player X Enters into Partnership with Sony Ericsson               II-44
      Universal Music Group Enters into Partnership with Kyte           II-44
      Sun Microsystems and Vidiator Collaborate                         II-44
      On Demand Group Acquires Mobix Interactive                        II-45
      Droplet Technology Snaps Up Sipcall                               II-45
      PixelFish Takes Over Eyespot                                      II-45
      Dialogic Signs Deal to Take Over the NMS Communications
       Platforms Business                                               II-46
      KIT digital Acquires Kamera Content                               II-46
      SHAPE Services Purchases Warelex                                  II-46
      ROK Entertainment Group Purchases Jalipo                          II-47
      LiveWire Mobile Takes Over Groove Mobile                          II-47
      Mandalay Media Takes Over AMV Holding                             II-47
      Turner Teams Up with Vidiator                                     II-48
      Bouygues Telecom Forms Partnership with Vringo™                   II-48
      BSNL Chooses Dilithium for Deploying Video and Streaming Services II-48
      Aster Information Technology Inks Agreement with On2 Technologies II-49
      Vodafone Italia Selects Amobee Media Systems                      II-49
      MobileOne Chooses Streamezzo                                      II-49
      NextWave Wireless Enters into Partnership with Huawei
       Technologies                                                     II-50
      QuickPlay Media Enters into Partnership with Amobee Media Systems II-50
      NMS Communications Enters into Partnership with Atlantic
       Convergence                                                      II-50
      YouTube Extends Mobile Video Service                              II-51
      LookBird Signs Partnership with VuClipTM                          II-51
      NTT DOCOMO Forms Joint Venture with Avex Entertainment            II-51
      Transpera and Clearspring Technologies Enter into Partnership     II-51
      MobiTV and Media Excel Enter into Partnership                     II-52
      Bay Talkitec Ventures into Mobile VAS                             II-52
      Verizon Wireless Collaborates with TMZ                            II-52
      Mobix Interactive Signs Agreement with Wmode                      II-53
      uVuMobile and GlobalTakeoff Sign Agreement                        II-53
      TeleMessage and Mobixell Networks Enter into Partnership
       Agreement                                                        II-53
      Blockbuster Teams Up with Microsoft                               II-54
      Momail and Picsearch Enter into an Alliance                       II-54
      3 UK Selects 4th Screen Advertising and Mobix Interactive         II-54
      mywaves and MTV Networks Enter into Partnership                   II-55
      News Over Wireless and E.W. Scripps Enter into an Agreement       II-55
      Global Mediacom Teams Up with Nokia Siemens Networks              II-55
      Virgin Mobile UK and Player X Join Hands                          II-56
      Endemol and Player X Sign a Deal                                  II-56
      Ericsson and Cellcom Israel Sign Deal for Mobile TV Solution      II-56
      NTT DoCoMo Selects TOKYO PacketVideo                              II-56
      3 and O2 Introduce Open Access Mobile Video  Community            II-57
      Veveo and Motorola Sign Licensing Agreement                       II-57

  6. FOCUS ON SELECT PLAYERS                                            II-58
      AT&T Mobility LLC (US)                                            II-58
      Dialogic Corporation (Canada)                                     II-58
      Dilithium, Inc. (US)                                              II-58
      FunMobility, Inc. (US)                                            II-59
      Google, Inc. (US)                                                 II-59
      GoTV Networks, Inc. (US)                                          II-60
      MobiTV, Inc. (US)                                                 II-60
      Nokia Corporation (Finland)                                       II-60
      PacketVideo Corporation (US)                                      II-61
      Qualcomm Incorporated (US)                                        II-61
      QuickPlay Media (Canada)                                          II-62
      RealNetworks, Inc. (US)                                           II-62
      ROK Entertainment Group (UK)                                      II-63
      Sprint Nextel Corporation (US)                                    II-63
      Verizon Wireless, Inc. (US)                                       II-63
      Vringo, Inc. (US)                                                 II-64
      Vuclip (US)                                                       II-64
      Yamgo (UK)                                                        II-64

  7. GLOBAL MARKET PERSPECTIVE                                          II-66
      Table 1: World Recent Past, Current & Future Analysis for
      Mobile Video Services by Geographic Region - US, Europe,
      Asia-Pacific, and Rest of World Markets Independently Analyzed
      with Annual Revenue Figures in US$ Million for Years 2006
      through 2015 (includes corresponding Graph/Chart)                 II-66

      Table 2: World 10-Year Perspective for Mobile Video Services
      by Geographic Region - Percentage Breakdown of Revenues for
      US, Europe, Asia-Pacific, and Rest of World Markets for Years
      2006, 2010 & 2015 (includes corresponding Graph/Chart)            II-67

      Table 3: World Recent Past, Current & Future Analysis for
      Mobile Video Services by Geographic Region - US, Europe,
      Asia-Pacific, and Rest of World Markets  Independently
      Analyzed with Number of Subscribers  in Thousand for Years
      2006 through 2015 (includes corresponding Graph/Chart)            II-68

      Table 4: World 10-Year Perspective for Mobile Video Services
      by Geographic Region - Percentage Breakdown of Number of
      Subscribers for US, Europe, Asia-Pacific, and Rest of World
      Markets for Years 2006, 2010 & 2015 (includes corresponding
      Graph/Chart)                                                      II-69


 III. MARKET

  1. UNITED STATES                                                      III-1
      A.Market Analysis                                                 III-1
        Current & Future Analysis                                       III-1
        Overview                                                        III-1
        Mobile Video Subscriptions on Growth Path                       III-2
        Sophisticated Handsets Drive the Market                         III-2
        Growing Demand for 3G Services to Improve Mobile Video
         Prospects                                                      III-3
        Internet Access through Mobile on Rise                          III-3
        Qualcomm’s FLO - The leading Broadcasting Technology            III-3
        Market Participants Look Up to Mobile Video                     III-3
        Investments in Mobile Video Infrastructure to Inflate           III-4
        Adult Viewers: A Major Audience Base                            III-4
         Table 5: Mobile Video Market in the US (2009): Percentage
         Share Breakdown of Audience Base by Age Group (includes
         corresponding Graph/Chart)                                     III-4

         Table 6: Mobile Video Market in the US (2009): Percentage
         Share Breakdown of Audience Base by Gender                     III-5

         Table 7: Average Time Spent on Mobile Video  Content by Age
         Group                                                          III-5
        Competitive Scenario                                            III-5
         Table 8: Leading Players in the US Mobile Video Services
         Market (2007): Percentage Breakdown by Number of
         Subscribers for Verizon Wireless, Sprint, AT&T, and Others
         (includes corresponding Graph/Chart)                           III-5
        Product/Service Launches                                        III-6
        Strategic Corporate Developments                                III-14
        Select Players                                                  III-25
         AT&T Mobility LLC                                              III-25
         Dilithium, Inc.                                                III-26
         FunMobility, Inc.                                              III-26
         Google, Inc.                                                   III-27
         GoTV Networks, Inc.                                            III-27
         MobiTV, Inc.                                                   III-28
         PacketVideo Corporation                                        III-28
         Qualcomm Incorporated                                          III-28
         RealNetworks, Inc.                                             III-29
         Sprint Nextel Corporation                                      III-29
         Verizon Wireless, Inc.                                         III-30
         Vringo, Inc.                                                   III-30
         Vuclip                                                         III-30
      B.Market Analytics                                                III-31
        Table 9: US Recent Past, Current & Future Analysis for
        Mobile Video Services by Segment - Downloadable Video
        Services, Streaming Services, and Multicast Video Services
        Markets Independently Analyzed with Annual Revenue Figures
        in US$ Million for Years 2006 through 2015 (includes
        corresponding Graph/Chart)                                      III-31

        Table 10: US 10-Year Perspective for Mobile Video Services
        by Segment - Percentage Breakdown of Revenues for
        Downloadable Video Services,  Streaming Services, and
        Multicast Video Services Markets for Years 2006, 2010 & 2015
        (includes corresponding Graph/Chart)                            III-32

        Table 11: US Recent Past, Current & Future Analysis for
        Mobile Video Services Analyzed with Number of Subscribers in
        Thousand for Years 2006 through 2015 (includes corresponding
        Graph/Chart)                                                    III-32

  2. EUROPE                                                             III-33
      A.Market Analysis                                                 III-33
        Current & Future Analysis                                       III-33
        Product/Service Launches                                        III-33
        Strategic Corporate Developments                                III-36
        Select Players                                                  III-41
         Nokia Corporation (Finland)                                    III-41
         ROK Entertainment Group (UK)                                   III-42
         Yamgo (UK)                                                     III-42
      B.Market Analytics                                                III-43
        Table 12: European Recent Past, Current & Future Analysis
        for Mobile Video Services Analyzed with Annual Revenue
        Figures in US$ Million for Years 2006 through 2015 (includes
        corresponding Graph/Chart)                                      III-43

        Table 13: European Recent Past, Current & Future Analysis
        for Mobile Video Services Analyzed with Number of
        Subscribers in Thousand for Years 2006 through 2015
        (includes corresponding Graph/Chart)                            III-43

  3. ASIA-PACIFIC                                                       III-44
      A.Market Analysis                                                 III-44
        Current & Future Analysis                                       III-44
        Mobile Content and TV Market Witnesses Growth                   III-44
        Mobile TV Adoption to Inflate                                   III-44
        Product/Service Launches                                        III-45
        Strategic Corporate Developments                                III-48
      B.Market Analytics                                                III-53
        Table 14: Asia-Pacific Recent Past, Current & Future
        Analysis for Mobile Video Services Analyzed with Annual
        Revenue Figures in US$ Million for Years 2006 through 2015
        (includes corresponding  Graph/Chart)                           III-53

        Table 15: Asia-Pacific Recent Past, Current & Future
        Analysis for Mobile Video Services Analyzed with Number of
        Subscribers in Thousand for Years 2006 through 2015
        (includes corresponding Graph/Chart)                            III-54

  4. REST OF WORLD                                                      III-55
      A.Market Analysis                                                 III-55
        Current & Future Analysis                                       III-55
        Product/Service Launches                                        III-55
        Strategic Corporate Developments                                III-56
        Select Players                                                  III-59
         Dialogic Corporation (Canada)                                  III-59
         QuickPlay Media (Canada)                                       III-59
      B.Market Analytics                                                III-60
        Table 16: Rest of World Recent Past, Current & Future
        Analysis for Mobile Video Services Analyzed with Annual
        Revenue Figures in US$ Million for Years 2006 through 2015
        (includes corresponding Graph/Chart)                            III-60

        Table 17: Rest of World Recent Past, Current & Future
        Analysis for Mobile Video Services Analyzed with Number of
        Subscribers in Thousand for Years 2006 through 2015
        (includes corresponding Graph/Chart)                            III-60


 IV. COMPETITIVE LANDSCAPE

     Total Companies Profiled: 128 (including Divisions/Subsidiaries - 138)

     ------------------------------------------
     Region/Country                     Players
     ------------------------------------------
     The United States                    72
     Canada                                5
     Japan                                 3
     Europe                               32
      France                               3
      The United Kingdom                  18
      Italy                                1
      Spain                                1
      Rest of Europe                       9
     Asia-Pacific (Excluding Japan)       18
     Latin America                         5
     Africa                                1
     Middle-East                           2
     ------------------------------------------

 


Additional Information

Number of Pages: 826

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