This report analyzes the worldwide markets for Netbooks in Thousand Units. The report provides separate comprehensive analytics for North America, Japan, EMEA, Asia Pacific, and Latin America. Annual forecasts are provided for each region for the period 2007 through 2015. The report profiles 45 companies including many key and niche players worldwide such as Acer Incorporated, Asustek Computer, Inc., Dell, Inc., First International Computer, Inc., Hewlett-Packard Company, Micro-Star International Co., Ltd., Sony Corporation, and Toshiba America, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

TABLE OF CONTENTS 

NETBOOKS 				MCP-6293
A GLOBAL STRATEGIC BUSINESS REPORT


                                       CONTENTS



  I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITION

      Study Reliability and Reporting Limitations                       I-1
      Disclaimers                                                       I-2
      Data Interpretation & Reporting Level                             I-3
       Quantitative Techniques & Analytics                              I-3
      Product Definitions and Scope of Study                            I-3


 II. EXECUTIVE SUMMARY

  1. INDUSTRY OVERVIEW                                                  II-1
      Outlook                                                           II-1
      What's Driving the Mini-PCs                                       II-1
       The Price Point                                                  II-1
       Functionality                                                    II-1
       Network Operators Playing a Key Role                             II-2
       Technological Innovations Fuel Growth                            II-2
      Retarding Factors                                                 II-2
      Netbooks Shine Bright Despite Market Gloom                        II-3
      What's Next?                                                      II-3

  2. COMPETITIVE SCENARIO                                               II-4
      Major Players                                                     II-4
       Table 1: Leading Vendors in the Global Netbook Market (2008):
       Percentage Share Breakdown of Volume Shipments for Acer,
       Asustek, HP, MicroStar International, and  Others (includes
       corresponding Graph/Chart)                                       II-4

       Table 2: Leading Vendors in the Global Netbook Market (2009
       1st Quarter): Percentage Share Breakdown of Volume Sales for
       Acer, Asustek, HP, MSI, Samsung, Lenovo, and Others (includes
       corresponding Graph/Chart)                                       II-5
      Netbook Vendors Target New Growth Areas                           II-5
      Nokia Gambles in Netbook Market                                   II-5
      Leading Netbook Models                                            II-5
       Table 3: Select Netbook Brands by Manufacturer                   II-6
      Netbooks Vs Notebooks                                             II-7

  3. MARKET TRENDS                                                      II-8
      The OS Game                                                       II-8
      Android - A Potential Threat to Windows                           II-8
      Laptop Owners Emerge as the Major Buyers of Netbooks              II-9
       Table 4: Netbook Buyers by Age Group in First Two Quarters of
       2009 (includes corresponding Graph/Chart) (includes
       corresponding Graph/Chart)                                       II-9
      Telecom Operators Push Netbook Sales                              II-9
       Select Netbook Vendor and Telecom Operator  Partnerships by
        Region                                                          II-10
      Netbook to Boost Demand for Mobile Broadband Services             II-10
      Netbook Prices Report a Declining Trend                           II-10
       Table 5: Change in Average Selling Price (ASP) and  Revenues
       for Netbooks from Q2 2008 to Q2 2009 (includes corresponding
       Graph/Chart)                                                     II-11
      ARM Based Netbooks to Garner Increased Share                      II-11
      Netbooks Improve Share in Portable PC Segment                     II-11
       Table 6: Percentage Share of Mini-Notebooks and Notebook PCs
       in Portable Computer Shipments in Q1 and Q2, 2009 and Q2,
       2008 (includes corresponding Graph/Chart)  (includes
       corresponding Graph/Chart)                                       II-12

  4. GLOBAL MARKET ANALYSIS                                             II-13
      Netbook Sales to Increase by Twice by 2015                        II-13
      The Largest and the Fastest Growing Market                        II-13

  5. PRODUCT OVERVIEW                                                   II-14
      Netbooks - An Introduction                                        II-14
      Historical Overview                                               II-14
      Netbook Features                                                  II-15
       Netbook Hard Drives                                              II-15
       Batteries                                                        II-15
       Netbook Platforms                                                II-15
      Software and Hardware                                             II-16
       Software                                                         II-16
       Hardware                                                         II-16
      Operating System                                                  II-16
       Windows                                                          II-16
       Google Chrome OS                                                 II-16
       Mac OS X                                                         II-16
       Linux                                                            II-16
       Google Android                                                   II-16
      Central Processor                                                 II-17
       ARM                                                              II-17
       MIPS                                                             II-17

  6. RECENT INDUSTRY ACTIVITY                                           II-18
      Lenovo Enters into Partnership with Synnex Canada                 II-18
      JMI Mechanical Services and AT&T Sign Contract                    II-18
      HP Cancels Launch of Linux Based Mini  1000 MIE Netbook Version   II-18
      Mirics Semiconductor Partners with Shanghai HDIC to  Bring
       HDTV Content to Netbooks                                         II-19
      Asus Enters into Agreement with DTS to Improve Sound  Quality
       of Netbooks                                                      II-19
      Lenovo and Dolby Combine to Bring Surround Sound  Experience
       for Netbooks                                                     II-19
      Sony Enters into Partnership with Harvey Norman                   II-19
      Suning Appliance and GOME Electrical Appliances Enter  into
       Partnership with China Mobile                                    II-20
      Intel Corporation and China Mobile to Promote  TD-SCDMA Netbooks  II-20

  7. PRODUCT LAUNCHES                                                   II-21
      Nokia Unveils Nokia Booklet 3G                                    II-21
      Pegatron Launches Vivid Netbook                                   II-21
      Asus Launches 1005HA Netbook Series                               II-21
      Walt Disney and Asustek Computer to Launch  Netpal Netbooks       II-21
      BenQ Introduces Joybook Lite U121 Eco                             II-22
      ChinaMobile to Launch TD-SCDMA/GSM Netbooks                       II-22
      NEC Introduces LaVie Light BL100 and BL300 Netbooks               II-22
      Lenovo Introduces IdeaPad S12                                     II-22
      ECS to Introduce Netbooks                                         II-23
      HP Launches Mini 1101 and Mini 110 Mi/ XP                         II-23
      Dell Launches Latitude 2100 Netbook                               II-23
      Acer to Launch Aspire One 571                                     II-23
      Packard Bell Introduces Netbooks                                  II-23
      Gateway Unveils LT30 and LT20 Netbooks                            II-23
      OCZ Technology Launches Neutrino Netbook                          II-24
      Shenzhen Weibu Launches N10A Netbook                              II-24
      Lenovo Rolls Out Enhanced IdeaPad S10-2 Netbook                   II-24
      Suzuki Launches Suzuki Neutron 701 MNI  Touchscreen Netbook       II-24
      Dell, Numedeon, and Nickelodeon Introduce  Dell Inspiron Mini
       Nickelodeon                                                      II-25
      Sony Launches VAIO W Range of Netbooks                            II-25
      AT&T to Introduce Subsidized Netbooks                             II-25
      Acer to Launch Android Based Aspire One Netbook                   II-25
      ViewSonic to Unveil Two Innovative Netbook Models                 II-25
      BenQ Unveils Joybook Lite U102                                    II-26
      Archos Unveils Ubuntu Netbook                                     II-26
      Lenovo Rolls Out IdeaPad U150 and IdeaPad  S12 Mini Netbook       II-27
      HP Introduces HP Mini 5101 PC                                     II-27
      Gateway Launches LT3100 Netbook                                   II-27
      Gateway Launches LT2000 Netbook                                   II-28
      Asus Launches T101H and T91 Tablet Netbooks                       II-28
      Asus Unveils Eee PC Asus D200                                     II-28
      EMTEC Launches Gdium Mobile Netbook                               II-28
      LimePC Introduces New Netbook                                     II-28
      Sony Introduces World's Lightest Netbook                          II-28
      HP Unveils HP Mini 2140 Notebook                                  II-29
      Virgin Media Unveils Freedom Netbook                              II-29
      Datawind Introduces UbiSurfer Netbook                             II-29
      Gateway and Acer Introduce LT2100u Netbook                        II-29
      Verizon Wireless Unveils Netbook Bundle with Gateway              II-29
      Acer Launches Ferrari Netbook                                     II-30
      Hewlett Packard and NVIDIA Introduce HP Mini 311 Netbook          II-30
      ViewSonic Launches VieBook Netbook and  ViePC Range of Products   II-30
      HP Taiwan Unveils Special Edition of Mini 110 Netbook             II-31
      Hacao Introduces Netbook                                          II-31
      Intex Unveils N101-WC1100 Netbook                                 II-31
      Kojinsha Introduces S130 Mini Notebook                            II-31
      Acer Introduces Aspire One                                        II-31
      Gigabyte Launches M912V Touch-Screen Netbook                      II-32
      Lenovo Launches Ideapad S10 and Ideapad S9 Netbooks               II-32
      Lenovo Rolls Out Ideapad U8                                       II-33
      Smoothcreations Unveils 'Smoothbook Slice' Netbook                II-33
      Samsung Unveils NC10 Netbook                                      II-33
      HiVision Unveils NB0700 and NB0800 Netbooks                       II-33
      Fujitsu Launches Amilo Mini Ui 3520 Netbook                       II-34
      LG Mobile Unveils X110 Netbook                                    II-34
      Samsung Unveils X360 Mini-Notebook                                II-34
      HP Launches HP Mini 1000 Netbook                                  II-34
      HP Introduces HP 2133 Mini-Note PC                                II-35
      Packard Bell Launches Dot Netbook                                 II-35
      Fujitsu Launches LifeBook U820 Netbook                            II-35
      Dell Introduces Inspiron Mini 12 Netbook                          II-35
      LG Electronics Rolls Out Xnote MINI X110 Notebook                 II-36
      Toshiba Introduces Satellite NB100 Netbook                        II-36
      Asus Launches ASUS F8                                             II-36
      Gigabyte Launches Innovative Netbook Series                       II-36
      Kohjinsha to Roll Out E8 Netbook                                  II-37
      Kohjinsha Introduces W130 Netbook                                 II-37
      Simmtronics Semiconductors to Introduce Netbook  Series in
       Collaboration with Intel                                         II-37

  8. FOCUS ON SELECT KEY PLAYERS                                        II-38
      Acer Incorporated (Taiwan)                                        II-38
      Asustek Computer, Inc. (Taiwan)                                   II-38
      Dell, Inc. (US)                                                   II-38
      First International Computer, Inc (Taiwan)                        II-39
      Hewlett-Packard Company (US)                                      II-39
      Micro-Star International Co., Ltd. (Taiwan)                       II-39
      Sony Corporation (Japan)                                          II-40
      Toshiba America, Inc. (US)                                        II-40

  9. GLOBAL MARKET PERSPECTIVE                                          II-41
      Table 7: Global Recent Past, Current & Future Analysis for
      Netbooks by Geographic Region - North America, Japan, EMEA,
      Asia Pacific, and Latin America Markets Independently Analyzed
      with Annual Sales Figures in 000s Units for Years 2007 through
      2015 (includes corresponding Graph/Chart)                         II-41

      Table 8: Global 8-Year Perspective for Netbooks by Geographic
      Region - Percentage Breakdown of Sales for North America,
      Japan, EMEA, Asia Pacific, and Latin America Markets  for
      Years 2007, 2009 & 2015 (includes corresponding Graph/Chart)      II-42


 III. MARKET

  1. NORTH AMERICA                                                      III-1
      A.Market Analysis                                                 III-1
        Current and Future Analysis                                     III-1
        Netbook Penetration Increases in Education Sector               III-1
        Telecom Carriers Kindle Demand                                  III-1
        Leading Players                                                 III-1
         Table 9: Leading Vendors in the US Netbook Market (2009 1st
         Quarter): Percentage Share Breakdown of Volume Sales for
         Acer, Asustek, HP, Dell, Samsung, Lenovo, Toshiba, and
         Others (includes corresponding Graph/Chart)                    III-2
        Strategic Corporate Developments                                III-2
        Product Launches                                                III-3
        Key Players                                                     III-13
         Dell, Inc.                                                     III-13
         Hewlett-Packard Company                                        III-13
         Lenovo Group Limited                                           III-14
         Toshiba America, Inc.                                          III-14
      B.Market Analytics                                                III-15
        Table 10: North American Recent Past, Current & Future
        Analysis for Netbooks with Annual Sales Figures in '000
        Units for Years 2007 through 2015 (includes corresponding
        Graph/Chart)                                                    III-15

  2. JAPAN                                                              III-16
      A.Market Analysis                                                 III-16
        Current and Future Analysis                                     III-16
        Product Launches                                                III-16
        Key Players                                                     III-17
         Sony Corporation                                               III-17
      B.Market Analytics                                                III-18
        Table 11: Japanese Recent Past, Current & Future Analysis
        for Netbooks with Annual Sales Figures in '000 Units for
        Years 2007 through 2015 (includes corresponding Graph/Chart)    III-18

  3. EMEA - EUROPE, MIDDLE EAST, AFRICA                                 III-19
      A.Market Analysis                                                 III-19
        Current and Future Analysis                                     III-19
        Market Overview                                                 III-19
        Netbook Vendors in EMEA                                         III-19
         Table 12: Leading Netbook Vendors in the EMEA  (2008 (Q4)):
         Percentage Breakdown of Volume  Sales for Acer, Asus, HP,
         Samsung, Dell, and Others (includes corresponding
         Graph/Chart)                                                   III-20
        Europe                                                          III-20
         Market Overview                                                III-20
        Middle East                                                     III-20
        Strategic Corporate Developments                                III-21
        Product Launches                                                III-21
      B.Market Analytics                                                III-26
        Table 13: EMEA Recent Past, Current & Future Analysis for
        Netbooks with Annual Sales Figures in '000 Units for Years
        2007 through 2015 (includes corresponding Graph/Chart)          III-26

  4. ASIA-PACIFIC                                                       III-27
      A.Market Analysis                                                 III-27
        Current and Future Analysis                                     III-27
        Market Overview                                                 III-27
      B.Market Analytics                                                III-28
        Table 14: Asia Pacific Recent Past, Current & Future
        Analysis for Netbooks by Geographic Region - China, and Rest
        of Asia-Pacific Markets Independently Analyzed with Annual
        Sales Figures in '000s Units for Years 2007 through 2015
        (includes corresponding Graph/Chart)                            III-28

        Table 15: Asia-Pacific 8-Year Perspective for Netbooks by
        Geographic Region - Percentage Breakdown of Sales for China
        and Rest of Asia-Pacific Markets for Years 2007, 2009 & 2015    III-28

  4a. CHINA                                                             III-29
      A.Market Analysis                                                 III-29
        Market Overview                                                 III-29
         Leading Players                                                III-29
          Table 16: Leading Vendors in the Global Netbook Market
          (2008): Percentage Share Breakdown of Volume Sales for
          Acer, Asustek, Lenovo, BenQ, and Others (includes
          corresponding Graph/Chart)                                    III-29
         Non-Brand Netbooks to Witness Growth                           III-29
         Demand Decline for 3G Services Hits  Netbook Industry          III-30
        Strategic Corporate Developments                                III-30
        Product Launches                                                III-31
        Key Player                                                      III-32
         Great Wall Computer Group Co. Ltd                              III-32
      B.Market Analytics                                                III-33
        Table 17: Chinese Recent Past, Current & Future Analysis for
        Netbooks Market with Annual Sales Figures in '000 Units for
        Years 2007 through 2015 (includes corresponding Graph/Chart)    III-33

  4b. REST OF ASIA-PACIFIC                                              III-34
      A.Market Analysis                                                 III-34
        India                                                           III-34
         Table 18: Leading Vendors in the Indian Netbook Market
         (2009 1st Quarter): Percentage Share Breakdown of Volume
         Sales for Acer, HCL, HP, and Others (includes corresponding
         Graph/Chart)                                                   III-34
        Taiwan                                                          III-34
         Network Providers Generate Half of  the Netbook Sales          III-34
          Select Netbook Vendor and Telecom Operator  Partnerships
           in Taiwan                                                    III-35
        Singapore                                                       III-35
        Product Launches                                                III-35
        Strategic Corporate Development                                 III-44
        Key Players                                                     III-44
         Acer Incorporated (Taiwan)                                     III-44
         Asustek Computer Inc. (Taiwan)                                 III-45
         First International Computer, Inc (Taiwan)                     III-45
         Micro-Star International Co., Ltd (Taiwan)                     III-45
         Samsung Group (South Korea)                                    III-45
      B.Market Analytics                                                III-46
        Table 19: Rest of Asia-Pacific Recent Past, Current & Future
        Analysis for Netbooks Markets with Annual Sales Figures in
        '000 Units for Years 2007 through 2015 (includes
        corresponding Graph/Chart)                                      III-46

  5. LATIN AMERICA                                                      III-47
      A.Market Analysis                                                 III-47
        Mexico                                                          III-47
        Product Launches                                                III-47
      B.Market Analytics                                                III-48
        Table 20: Latin American Recent Past, Current & Future
        Analysis for Netbooks Markets Independently Analyzed with
        Annual Sales Figures in '000 Units for Years 2007 through
        2015 (includes corresponding Graph/Chart)                       III-48


 IV. COMPETITIVE LANDSCAPE

     Total Companies Profiled: 59 (including Divisions/Subsidiaries - 108)

     ------------------------------------------
     Region/Country                     Players
     ------------------------------------------
     The United States                     16
     Japan                                  5
     Europe                                45
        France                              8
        Germany                             7
        The United Kingdom                  6
        Italy                               3
        Spain                               2
        Rest of Europe                     19
     Asia-Pacific (Excluding Japan)        40
     Middle East                            2
     ------------------------------------------