Changes in mobile phones are occurring rapidly.  Many of these changes are driven by advances in mobile computing and the data capabilities of cellular network infrastructures.  This positive traction on the application side has necessitated the adoption of allied wireless standards that have diverse purposes, ranging from short-range communication to subscriber authentication.  This report forecasts the market size for such waveform chipsets in mobile phones.

Some definitions are in order here:

• Mobile phone refers to all devices (including smartphones) that offer cellular voice connectivity.
• Smartphones are mobile phones embellished with superior computing features and thereby support for office applications, navigation, personal information management and multimedia capabilities.
• Personal digital assistants (PDAs) are handheld computing devices that have over the years added voice and data connectivity to their features. In a sense, there is little to distinguish between PDAs and smartphones.
• Non-smartphones are all mobile phones that are not smartphones.

STUDY GOALS AND OBJECTIVES

This study’s goals and objectives include the following:

• Forecasting the market size for key non-cellular waveform chipsets for use in mobile phones in terms of dollar and unit sales
• Classifying the market size for key non-cellular waveform chipsets for use in mobile phones by waveform type
• Classifying the market size for key non-cellular waveform chipsets for use in mobile phones by mobile phone type
• Classifying the market size for key non-cellular waveform chipsets for use in mobile phones by geographic region
• Forecasting the market size for key non-cellular waveform chipsets in mobile phones in terms of subscriber volumes
• Classifying the subscriber volume for key non-cellular waveform chipsets in mobile phones by mobile phone type
• Classifying the subscriber volume for key non-cellular waveform chipsets in mobile phones by geographic region
• Analyzing the drivers and challenges for individual non-cellular waveform in the context of integration with mobile phones
• Tracing the evolution of the mobile phone
• Highlighting the roles played by major stakeholders and players
• Providing an overview of the activities of influential companies
• Examining crucial innovation breakthroughs through a detailed patent analysis

REASONS FOR DOING THE STUDY

Smartphones were able to sustain the recessionary trend resulting from the meltdown of the global financial markets in 2008 and 2009.  The resilience of smartphones in the face of such enormous adversity can be attributed to its enormous potential in engendering application diversity, which is continuously evolving.

Smartphones have a different market dynamic than mobile phones in general.  The most important difference in the buyer profiles of these devices is that in the smartphone-user segment, the purchase decision is based on the intrinsic value of the product, while in the mobile phone-user segment, it is based on the cost of the product. In simpler words, smartphone buyers base their buying decision largely on the features included in the smartphone, while mobile phone users employ price of the product as the principal purchase criterion. Smartphone buyers are thus looking for imaginative value additions that a particular feature would provide to their lifestyle, while the mobile phone users look at the product as a commodity. The flexibility lent to smartphone by its buyer-outlook in terms of pricing propels designers to include additional waveforms that can support newer attributes and functions.

Analysts forecast that within the next 5 years, smartphones will exceed non-smartphones in shipment volumes.  It is extremely interesting to explore the prospects of non-cellular waveforms in such exciting times.

It is important to note that with a couple of exceptions, most non-cellular waveforms are not exclusive to mobile phones.  However, mobile phones have emerged as the largest category of devices employing these waveforms.

The content of this report is thus relevant to a wide range of cellular industry stakeholders, non-cellular waveform stakeholders, as well as end users.

SCOPE OF THE REPORT

This report presents the forecasts for non-cellular waveform markets in mobile phones for 2010 through 2015 on a volume and value basis.  The report also presents the size of the chipset market for various wireless individual waveforms employed in mobile phones.

The report restricts itself to mobile phones and does not include data cards, netbooks, e-book readers, and other mobile Internet devices that employ cellular waveforms for their operations.

The report covers the following non-cellular waveforms:

• Bluetooth
• Near-field communication (NFC)
• Broadcast mobile TV (mobile TV)
• Global positioning system (GPS)
• Frequency modulation (FM) radio
• Wi-Fi

The geographic scope of this report is the global market.  The following regions are considered:

• Americas
• Europe, Middle East, Africa (EMEA)
• Asia-Pacific (APAC)

The market is also classified by the type of mobile phones employing these chipsets.  The following classes are considered:

•  Smartphones
• Others

The report also forecasts the market size for the chipsets in terms of subscriber volumes.  The subscriber volume data is broken down based on the following parameters:

• Non-cellular waveform types
• Mobile phone type
• Geographic region

The “Executive Summary” chapter presents a breakdown of non-cellular waveform chipsets sales revenues for mobile phones by individual non-cellular waveforms.

The chapter “Non-cellular Waveforms Put into Context” builds the case for non-cellular waveforms, compares the distinctions between smartphones and others, covers significant cellular waveforms, and traces the changes in mobile phones.

The chapter “Individual Waveforms and Their Prospects” covers the prospects of individual non-cellular waveforms, while focusing on how the particular waveform fits in with the mobile device ecosystem while considering the benefits and challenges offered by each waveform.

The chapter “Stakeholder Classification and Analysis” classifies the major stakeholders and analyzes the initiatives of major representative companies and institutions.

The “U.S. Patent Analysis” chapter covers innovative activities that impact non-cellular waveforms in mobile phones.  Patents are classified based on end-use applications and the architectural aspects of chipsets.  They are also broken down based on timing, assignee countries, and assignee organizations.

INTENDED AUDIENCE

This study provides a granular analysis of the market for non-cellular waveforms in mobile phones as follows:

• Identifies the major non-cellular waveforms.
• Breaks down non-cellular waveform chipset sales revenues by waveform type, mobile phone type, and geographic region.
• Breaks down unit sales of non-cellular waveform chipsets by waveform type, mobile phone type, and geographic region
• Breaks down the subscriber base of non-cellular waveform chipsets according to waveform type, mobile phone type, and geographic region.

This report will be valuable to many industry participants, including the following:

•  Handset original equipment manufacturers (OEMs)
• Handset original design manufacturers (ODMs)
• Handset engineering manufacturing service (EMS) providers
• Intellectual property (IP) owners of individual waveforms
• Semiconductor chipset specialists of cellular as well as non-cellular waveforms
• Cellular operators
• Financial institutions
• Content owners and providers

HIGHLIGHTS OF THE REPORT     

• Analysts forecast a very promising future for the global market for non-cellular waveform chipsets in mobile phones.  This market was worth nearly $4.3 billion in 2010 and is expected to increase at a 17.8% compound annual growth rate (CAGR) to reach $9.7 billion in 2015.
• Analysts have identified NFC as the fastest growing waveform. This sector was valued at $41 million in 2010 and is expected to reach $180 million in 2015, a compound annual growth rate (CAGR) of 34.4%.
• Wi-Fi will continue to be the most dominant non-cellular waveform by a wide margin.  BCC forecasts that all phones will support Wi-Fi, overcoming the smartphone–non-smartphone barrier, and Wi-Fi will become a global standard. This sector was valued at $2 billion in 2010 and is expected to reach $4.3 billion in 2015, a compound annual growth rate (CAGR) of 16.4%.

TABLE OF CONTENTS

CHAPTER ONE: INTRODUCTION  
STUDY GOALS AND OBJECTIVES . 1
REASONS FOR DOING THE STUDY  2
SCOPE OF THE REPORT . 3
INTENDED AUDIENCE  4
METHODOLOGY . 5
INFORMATION SOURCES . 5
AUTHOR CREDENTIALS . 5
DISCLAIMER . 6

CHAPTER TWO: EXECUTIVE SUMMARY
SUMMARY TABLE GLOBAL SALES REVENUES FOR NONCELLULAR
WAVEFORM CHIPSETS FOR USE IN MOBILE
PHONES, THROUGH 2015 ($ MILLIONS) . 7
SUMMARY FIGURE GLOBAL SALES REVENUES FOR NONCELLULAR
WAVEFORM CHIPSETS FOR USE IN MOBILE
PHONES, 2008-2015 ($ MILLIONS)  8
EXECUTIVE SUMMARY (CONTINUED)  9

CHAPTER THREE: NON-CELLULAR WAVEFORMS PUT INTO CONTEXT
MARKET OVERVIEW . 10
TABLE 1 GLOBAL SHIPMENT VOLUMES OF NON-CELLULAR
WAVEFORM CHIPSETS IN MOBILE PHONES, THROUGH 2015
(UNIT MILLIONS)  10
MARKET OVERVIEW (CONTINUED)  11
TABLE 2 GLOBAL SALES REVENUES FOR NON-CELLULAR
WAVEFORM CHIPSETS FOR USE IN MOBILE PHONES BY
REGION, THROUGH 2015 ($ MILLIONS) . 12
FIGURE 1 GLOBAL SALES REVENUES FOR NON-CELLULAR
WAVEFORM CHIPSETS FOR USE IN MOBILE PHONES BY
REGION, 2008-2015 ($ MILLIONS) . 13
TABLE 3 GLOBAL UNIT SALES OF NON-CELLULAR WAVEFORM
CHIPSETS FOR USE IN MOBILE PHONES BY GEOGRAPHIC
REGION, THROUGH 2015 (UNIT MILLIONS)  14
TABLE 4 GLOBAL SALES REVENUES FOR NON-CELLULAR
WAVEFORM CHIPSETS FOR USE IN MOBILE PHONES BY
PHONE TYPE, THROUGH 2015 ($ MILLIONS)  15
FIGURE 2 GLOBAL SALES REVENUES FOR NON-CELLULAR
WAVEFORM CHIPSETS FOR USE IN MOBILE PHONES BY
PHONE TYPE, 2008-2015 ($ MILLIONS) . 16
TABLE 5 GLOBAL UNIT SALES OF NON NON-CELLULAR
WAVEFORM CHIPSETS FOR USE IN MOBILE PHONES BY
PHONE TYPE, THROUGH 2015 (UNIT MILLIONS)  17
TABLE 6 SUBSCRIBER VOLUME OF NON-CELLULAR WAVEFORM
CHIPSETS IN MOBILE PHONES BY PHONE TYPE, THROUGH
2015 (MILLIONS)  18
TABLE 7 SUBSCRIBER VOLUME OF NON-CELLULAR WAVEFORM
CHIPSETS IN MOBILE PHONES, BY REGION, THROUGH 2015
(MILLIONS) . 19
SMARTPHONES VERSUS OTHERS  20
ARCHITECTURE OF SMARTPHONES  20
Processor  20
Processor (Continued) . 21
Processor (Continued) . 22
Memory  23
Compact Flash Memory  23
Multimedia Cards . 24
Secure Digital  24
Memory Stick  24
Antenna  24
Radio Frequency Front End  24
Radio Frequency … (Continued)  25
Baseband Block  26
Codec  26
ARCHITECTURE OF OTHER PHONES . 26
OVERVIEW OF CELLULAR STANDARDS . 27
GSM/UMTS/LTE  27
GSM  27
UMTS . 28
LTE . 28
CDMA . 29
WIMAX . 30
EVOLUTION OF THE MOBILE PHONE DESIGN . 30
COMPUTING POWERHOUSE . 30
Technological Advances . 30
To-do Lists and Address Books  31
Calendar  31
Media Players . 31
Internet Access  31
External Storage Memory  32
E-mail  32
Cameras  32
Touch-Screen Functionality . 32
PC Synchronization  32
Wireless Connection Devices  33
Office Applications  33
Wireline Connectivity . 33
Wireless Connectivity . 34
GPS Navigators . 34
Games, Calculators, and Others  34
Business Implications . 34
MOBILE BROADBAND  35
Technological Advances . 35
Business Implications . 36
FINANCIAL DEVICE  37
Technological Advances . 37
Key Financial Transactions  38
Banking . 38
Stockbroking . 38
Proximity-Based Payments  39
Fund Transfers . 39
Business Implications . 40
ENTERTAINMENT DEVICE 40
Technological Advances . 40
Multimedia Content Transfer . 40
FM Radio  41
Satellite Radio . 41
Mobile Gaming . 41
Mobile Gaming (Continued) . 42
Business Implications . 43
HEALTH MANAGEMENT DEVICE  44
Technological Advances . 44
Technological Advances (Continued) . 45
Business Implications . 46
NAVIGATION DEVICE . 46
Technological Advances . 46
Business Implications . 46
Business Implications (Continued)  47

CHAPTER FOUR: INDIVIDUAL WAVEFORMS AND THEIR PROSPECTS
BLUETOOTH  48
INTRODUCTION AND HISTORY  48
TECHNOLOGY AND IMPLEMENTATION OVERVIEW . 49
BLUETOOTH IN MOBILE PHONES . 50
Advanced Audio Distribution Profile (A2DP) . 51
Bluetooth and Medicine . 51
BENEFITS AND CHALLENGES . 52
Bluetooth Security . 52
Bluetooth Security (Continued)  53
CASE STUDY . 54
BlueMoon PMB 8763 V3 from Intel  54
MARKET SIZE . 54
TABLE 8 GLOBAL SALES REVENUES FOR BLUETOOTH CHIPSETS
FOR USE IN MOBILE PHONES BY REGION, THROUGH 2015 ($
MILLIONS)  54
FIGURE 3 GLOBAL SALES REVENUES FOR BLUETOOTH
CHIPSETS FOR USE IN MOBILE PHONES BY REGION, 2008-2015
($ MILLIONS)  55
TABLE 9 GLOBAL UNIT SALES OF BLUETOOTH CHIPSETS FOR
USE IN MOBILE PHONES BY REGION, THROUGH 2015 (UNIT
MILLIONS)  56
TABLE 10 GLOBAL SALES REVENUES FOR BLUETOOTH CHIPSETS
FOR USE IN MOBILE PHONES BY PHONE TYPE, THROUGH 2015
($ MILLIONS)  57
FIGURE 4 GLOBAL SALES REVENUES FOR BLUETOOTH
CHIPSETS FOR USE IN MOBILE PHONES BY PHONE TYPE, 2008–
2015 ($ MILLIONS) . 57
TABLE 11 GLOBAL UNIT SALES OF BLUETOOTH CHIPSETS FOR
USE IN MOBILE PHONES BY PHONE TYPE, THROUGH 2015
(UNIT MILLIONS)  58
TABLE 12 SUBSCRIBER VOLUME OF BLUETOOTH CHIPSETS IN
MOBILE PHONES BY PHONE TYPE, THROUGH 2015 (MILLIONS)  59
TABLE 13 SUBSCRIBER VOLUME BLUETOOTH CHIPSETS IN
MOBILE PHONES REGION, THROUGH 2015 (MILLIONS) . 60
NEAR-FIELD COMMUNICATIONS . 60
INTRODUCTION . 60
ORIGINS OF RFID  60
TECHNOLOGY OVERVIEW AND IMPLEMENTATION . 61
Reader Device  61
Tags  61
NFC IN MOBILE PHONES  62
ISO Standard . 63
NFC Specification Listing . 63
FeliCa . 64
MiFARE . 65
BENEFITS AND CHALLENGES . 65
Benefits and Challenges (Continued) . 66
NFC and Security  67
CASE STUDY . 68
MicroRead from Inside Secure  68
PN512 Integrated Transceiver from NXP  68
MARKET FORECAST . 68
TABLE 14 GLOBAL SALES REVENUES FOR NFC CHIPSETS FOR
USE IN MOBILE PHONES BY REGION, THROUGH 2015 ($
MILLIONS)  68
FIGURE 5 GLOBAL SALES REVENUES FOR NFC CHIPSETS FOR
USE IN MOBILE PHONES BY REGION, 2008-2015 ($ MILLIONS) . 69
TABLE 15 GLOBAL UNIT SALES OF NFC CHIPSETS FOR USE IN
MOBILE PHONES BY REGION, THROUGH 2015 (UNIT MILLIONS)  70
TABLE 16 GLOBAL SALES REVENUES FOR NFC CHIPSETS FOR
USE IN MOBILE PHONES BY PHONE TYPE, THROUGH 2015 ($
MILLIONS)  71
FIGURE 6 GLOBAL SALES REVENUES FOR NFC CHIPSETS FOR
USE IN MOBILE PHONES BY PHONE TYPE, 2008–2015 ($
MILLIONS)  71
TABLE 17 GLOBAL UNIT SALES OF NFC CHIPSETS FOR USE IN
MOBILE PHONES BY PHONE TYPE, THROUGH 2015 (UNIT
MILLIONS)  72
TABLE 18 SUBSCRIBER VOLUME OF NFC CHIPSETS IN MOBILE
PHONES PHONE TYPE, THROUGH 2015 (MILLIONS)  73
TABLE 19 SUBSCRIBER VOLUME OF NFC CHIPSETS IN MOBILE
PHONES REGION, THROUGH 2015 (MILLIONS) . 74
MOBILE TV  74
INTRODUCTION AND DEFINITION . 74
IMPLEMENTATION METHODOLOGY  75
PLURALITY OF STANDARDS . 75
Digital Mobile TV Standards  75
Digital Multimedia Broadcast (DMB)  75
Digital Video Broadcasting for Handheld Devices
(DVB-H) . 75
Analog Mobile TV Standards  76
National Television System Committee
(NTSC)/Advanced Television Standard
Committee (ATSC). 76
Phase Alternating Line (PAL)  77
Sequential Color with Memory (SECAM)  77
BENEFITS AND CHALLENGES . 77
MARKET FORECAST . 78
TABLE 20 GLOBAL SALES REVENUES FOR MOBILE TV CHIPSETS
FOR USE IN MOBILE PHONES BY REGION, THROUGH 2015 ($
MILLIONS)  78
FIGURE 7 GLOBAL SALES REVENUES FOR MOBILE TV CHIPSETS
FOR USE IN MOBILE PHONES BY REGION, 2008–2015 ($
MILLIONS)  79
TABLE 21 GLOBAL UNIT SALES OF MOBILE TV CHIPSETS FOR
USE IN MOBILE PHONES BY REGION, THROUGH 2015 (UNIT
MILLIONS)  80
TABLE 22 GLOBAL SALES REVENUES FOR MOBILE TV CHIPSETS
FOR USE IN MOBILE PHONES BY PHONE TYPE, THROUGH 2015
($ MILLIONS)  81
FIGURE 8 GLOBAL SALES REVENUES FOR MOBILE TV CHIPSETS
FOR USE IN MOBILE PHONES BY PHONE TYPE, 2008-2015 ($
MILLIONS)  81
TABLE 23 GLOBAL UNIT SALES OF MOBILE TV CHIPSETS FOR
USE IN MOBILE PHONES BY PHONE TYPE, THROUGH 2015
(UNIT MILLIONS)  82
TABLE 24 SUBSCRIBER VOLUME OF MOBILE TV CHIPSETS IN
MOBILE PHONES PHONE TYPE, THROUGH 2015 (MILLIONS)  83
TABLE 25 SUBSCRIBER VOLUME OF MOBILE TV CHIPSETS IN
MOBILE PHONES REGION, THROUGH 2015 (MILLIONS) . 84
GLOBAL POSITIONING SYSTEM (GPS)  84
INTRODUCTION, HISTORY, AND MODUS OPERANDI . 84
GPS IN MOBILE PHONES . 85
A-GPS . 86
Location-Based Services  86
BENEFITS AND CHALLENGES . 87
CASE STUDIES . 87
Location-Based Services from Verizon Wireless  87
VZ Navigator . 88
Family Locator  88
SiRFstarIV GSD4t from CSR  88
MARKET FORECAST . 88
TABLE 26 GLOBAL SALES REVENUES FOR GPS CHIPSETS FOR
USE IN MOBILE PHONES BY REGION, THROUGH 2015 ($
MILLIONS)  89
FIGURE 9 GLOBAL SALES REVENUES FOR GPS CHIPSETS FOR
USE IN MOBILE PHONES BY REGION, 2008–2015 ($ MILLIONS) . 89
TABLE 27 GLOBAL UNIT SALES OF GPS CHIPSETS FOR USE IN
MOBILE PHONES BY REGION, THROUGH 2015 (UNIT MILLIONS)  90
TABLE 28 GLOBAL SALES REVENUES FOR GPS CHIPSETS FOR
USE IN MOBILE PHONES BY PHONE TYPE, THROUGH 2015 ($
MILLIONS)  91
FIGURE 10 GLOBAL SALES REVENUES FOR GPS CHIPSETS FOR
USE IN MOBILE PHONES BY PHONE TYPE, 2008–2015 ($
MILLIONS)  92
TABLE 29 GLOBAL UNIT SALES OF GPS CHIPSETS FOR USE IN
MOBILE PHONES BY PHONE TYPE, THROUGH 2015 (UNIT
MILLIONS)  93
TABLE 30 SUBSCRIBER VOLUME OF GPS CHIPSETS IN MOBILE
PHONES PHONE TYPE, THROUGH 2015 (MILLIONS)  94
TABLE 31 SUBSCRIBER VOLUME OF GPS CHIPSETS IN MOBILE
PHONES REGION, THROUGH 2015 (MILLIONS) . 94
FREQUENCY MODULATION (FM) BROADCASTING  95
INTRODUCTION AND IMPLEMENTATION METHODOLOGY  95
FM RADIO IN MOBILE PHONES . 95
FM Radio Data System (RDS)  95
BENEFITS AND CHALLENGES . 96
MARKET FORECAST . 96
TABLE 32 GLOBAL SALES REVENUES FOR FM CHIPSETS FOR USE
IN MOBILE PHONES BY REGION, THROUGH 2015 ($ MILLIONS) . 97
FIGURE 11 GLOBAL SALES REVENUES FOR FM CHIPSETS FOR
USE IN MOBILE PHONES BY REGION, 2008–2015 ($ MILLIONS) . 97
TABLE 33 GLOBAL UNIT SALES OF FM CHIPSETS FOR USE IN
MOBILE PHONES BY REGION, THROUGH 2015 (UNIT MILLIONS)  98
TABLE 34 GLOAL SALES REVENUES FOR FM CHIPSETS FOR USE
IN MOBILE PHONES BY PHONE TYPE, THROUGH 2015 ($
MILLIONS)  99
FIGURE 12 GLOAL SALES REVENUES FOR FM CHIPSETS FOR USE
IN MOBILE PHONES BY PHONE TYPE, 2008–2015 ($ MILLIONS)  100
TABLE 35 GLOBAL UNIT SALES OF FM CHIPSETS FOR USE IN
MOBILE PHONES BY PHONE TYPE, THROUGH 2015 (UNIT
MILLIONS)  101
TABLE 36 SUBSCRIBER VOLUME OF FM CHIPSETS IN MOBILE
PHONES PHONE TYPE, THROUGH 2015 (MILLIONS)  102
TABLE 37 SUBSCRIBER VOLUME OF FM CHIPSETS IN MOBILE
PHONES, BY REGION, THROUGH 2015 (MILLIONS)  102
WI-FI . 103
INTRODUCTION, HISTORY, AND MODUS OPERANDI . 103
WI-FI IN MOBILE PHONES  104
BENEFITS AND CHALLENGES . 104
Wi-Fi Security  105
Licensed Spectrum Bands  106
Unlicensed Spectrum Bands  106
Spectrum Consistency . 107
MARKET FORECAST . 107
TABLE 38 GLOBAL SALES REVENUES FOR WI-FI CHIPSETS FOR
USE IN MOBILE PHONES BY REGION, THROUGH 2015 ($
MILLIONS)  107
FIGURE 13 GLOBAL SALES REVENUES FOR WI-FI CHIPSETS FOR
USE IN MOBILE PHONES BY REGION, 2008–2015 ($ MILLIONS) . 108
TABLE 39 GLOBAL UNIT SALES OF WI-FI CHIPSETS FOR USE IN
MOBILE PHONES BY REGION, THROUGH 2015 (UNIT MILLIONS)  109
TABLE 40 GLOBAL SALES REVENUES FOR WI-FI CHIPSETS FOR
USE IN MOBILE PHONES BY PHONE TYPE, THROUGH 2015 ($
MILLIONS)  110
FIGURE 14 GLOBAL SALES REVENUES FOR WI-FI CHIPSETS FOR
USE IN MOBILE PHONES BY PHONE TYPE, 2008–2015 ($
MILLIONS)  110
TABLE 41 GLOBAL UNIT SALES OF WI-FI CHIPSETS FOR USE IN
MOBILE PHONES BY PHONE TYPE, THROUGH 2015 (UNIT
MILLIONS)  111
TABLE 42 SUBSCRIBER VOLUME OF WI-FI CHIPSETS IN MOBILE
PHONESBY PHONE TYPE, THROUGH 2015 (MILLIONS) . 112
TABLE 43 SUBSCRIBER VOLUME OF WI-FI CHIPSETS IN MOBILE
PHONES REGION, THROUGH 2015 (MILLIONS) . 113
COMBO CHIPSETS AND THEIR IMPLICATIONS  113
COMBO CHIPSETS AND THEIR IMPLICATIONS
(CONTINUED)  114
CASE STUDIES . 115
WiLink 7.0 from TI  115

CHAPTER FIVE: STAKEHOLDER CLASSIFICATION AND ANALYSIS  
STAKEHOLDER CLASSIFICATION  116
MOBILE PHONE OEMS/ODMS AND EMSES . 116
Promises and Prospects . 116
Strategy Overview . 117
IP OWNERS . 117
Promises and Prospects . 117
Strategy Overview . 117
SEMICONDUCTOR CHIPSET MAJORS . 118
Promises and Prospects . 118
Strategy Overview . 118
MOBILE PHONE OPERATORS . 119
Prospects  119
Strategy Overview . 120
SERVICE INTERMEDIARIES  120
Prospects  120
Strategy Overview . 121
ANALYSIS OF KEY PLAYERS . 121
3 ITALIA . 121
Company Profile  121
Products and Initiatives  121
Analysis and Perspective  122
APPLE  122
Company Profile  122
Products and Initiatives  122
Analysis and Perspective  123
AT&T  123
Company Profile  123
Products and Initiatives  123
Analysis and Perspective  124
CSR . 124
Company Profile  124
Products and Initiatives  125
Analysis and Perspective  125
EXPWAY . 125
Company Profile  125
Products and Initiatives  126
Analysis and Perspective  126
GARMIN . 127
Company Profile  127
Products and Initiatives  127
Analysis and Perspective  127
GOOGLE . 128
Company Profile  128
Products and Initiatives  128
Analysis and Perspective  129
HTC . 129
Company Profile  129
Products and Initiatives  130
Analysis and Perspective  130
INSIDE SECURE . 130
Company Profile  131
Products and Initiatives  131
Analysis and Perspective  131
INTEL . 132
Company Profile  132
Products and Initiatives  132
Analysis and Perspective  132
KOREA TELECOM (KT) . 133
Company Profile  133
Products and Initiatives  133
Analysis and Perspective  134
LAIRD TECHNOLOGIES . 134
Company Profile  134
Products and Initiatives  134
Analysis and Perspective  135
MOBIWIRE  135
Company Profile  135
Products and Initiatives  136
Analysis and Perspective  136
NEC . 136
Company Profile  136
Products and Initiatives  136
Analysis and Perspective  137
NEXPERTS  137
Company Profile  137
Products and Initiatives  137
Analysis and Perspective  138
NOKIA  138
Company Profile  138
Products and Initiatives  139
Analysis and Perspective  139
NTT DOCOMO . 139
Company Profile  140
Products and Initiatives  140
Analysis and Perspective  140
NXP . 141
Company Profile  141
Products and Initiatives  141
Analysis and Perspective  142
QUALCOMM  142
Company Profile  142
Products and Initiatives  142
Analysis and Perspective  143
SAMSUNG  143
Company Profile  144
Products and Initiatives  144
Analysis and Perspective  144
SIANO . 144
Company Profile  145
Products and Initiatives  145
Analysis and Perspective  145
SK TELECOM  145
Company Profile  145
Products and Initiatives  146
Analysis and Perspective  146
SONY ERICSSON  146
Company Profile  147
Products and Initiatives  147
Analysis and Perspective  147
TELEGENT  147
Company Profile  148
Products and Initiatives  148
Analysis and Perspective  148
TI . 149
Company Profile  149
Products and Initiatives  149
Analysis and Perspective  149
TOSHIBA  150
Company Profile  150
Products and Initiatives  150
Analysis and Perspective  151
VODAFONE . 151
Company Profile  151
Products and Initiatives  151
Analysis and Perspective  152
ZTE 152
Company Profile  152
Products and Initiatives  152
Analysis and Perspective  153

CHAPTER SIX: U.S. PATENT ANALYSIS
INTRODUCTION . 154
TRENDS BY CATEGORY  155
ASSET PROTECTION, SAFETY, AND SECURITY
MANAGEMENT . 155
CHIPSET DESIGN, FABRICATION, AND SIGNALING . 155
COMPUTING APPLICATIONS  156
DATA INTEGRITY AND SECURITY . 156
GAMING, FINANCIAL, ENTERTAINMENT, MEDICAL, AND
DOMESTIC APPLICATIONS  156
LOCATION-BASED SERVICES . 157
LOGISTICS, TRACKING, AND TRANSPORTATION
APPLICATIONS . 157
POSITION DETERMINATION METHODOLOGIES  158
WIRELESS DEVICE ECOSYSTEM MANAGEMENT  158
TABLE 44 CLASSIFICATION OF U.S. PATENTS RELATED TO NONCELLULAR
WAVEORMS IN MOBILE PHONES BY CATEGORY,
1976–FEBRUARY 2011 . 159
TRENDS BY YEAR . 160
TABLE 45 NON-CELLULAR WAVEORMS FOR USE IN MOBILE
PHONES: U.S. PATENT TRENDS, 1976 TO FEBRUARY 2011 . 160
TRENDS BY COUNTRY  160
TABLE 46 SHARES OF U.S. PATENTS RELATED TO NONCELLULAR
WAVEORMS FOR USE IN MOBILE PHONES BY
COUNTRY, 1976 TO FEBRUARY 2011 . 161
TRENDS BY ASSIGNEE . 161
TABLE 47 ASSIGNEES OF FIVE OR MORE U.S. PATENTS RELATED
TO NON-CELLULAR WAVEORMS IN MOBILE PHONES, 1976 TO
FEBRUARY 2011 . 162
TABLE 47 (CONTINUED)  163
TABLE 47 (CONTINUED)  164