This study covers the state of the North American home automation markets, examining drivers and restraints for growth, and summary of major findings. Following from these, market growth for market segments are forecasted. In addition, an in-depth analysis of the competitive landscape including vendors' market shares is performed. The base year is 2010 with forecasts running through 2017. Revenue forecasts are provided. The market is further divided into four sub-segments including entertainment controls, HVAC controls, lighting controls and security controls.

Homeowners everywhere are dealing with multiple systems in their homes and a much greater volume of information than ever before. This has resulted in the need to control these systems and process the information much faster than ever before for which consumers have turned to home automation systems.

Home automation has evolved into a system that provides homeowners with the ultimate level of convenience and control, while at home or away. This is offered through real-time control over practically every electronic device in the home. For example, security systems can be connected to HVAC controls, lighting controls, and entertainment controls to allow the system to change the settings based on occupancy, occupant preference, and the time of day. These systems can even be connected to the sprinkler system, the window shades, and the garage door. The goal of the system is to integrate and connect home devices to a central panel, which in turn helps to create a more energy efficient home that is customized to fit the homeowner's lifestyle.

This research service will only examine those sectors of the total application market that deal with products that are specially adapted to communicate with home automation systems, or
that possess some sort of intelligence allowing them to be "plugged" into or in some other way integrated with a home automation system.

The total North American home automation market is also be segmented by market segment as follows:

• High-end Market
• Mainstream Market

Furthermore, the total North American home automation market is segmented by application as follows:

• New Construction
• Retrofit

The North American home automation market witnessed consistent growth before 2008. However, the economic crisis along with the slowdown in the residential new construction market had a negative impact on revenue growth from 2008 to 2010. After this period of declining growth, the consistent focus on energy conservation and increasing consumer awareness are anticipated to continue to be the key drivers fueling growth in the North American home automation market.

TABLE OF CONTENTS

Chapter 1

Executive Summary

Market Overview and Definitions                                1-1

Market Overview                                                1-1

Market Definitions                                             1-3

Segmentation                                                   1-4

End-user Segments                                              1-4

Geographic Definition                                          1-4

Revenue Definition                                             1-5

Research Findings                                              1-5

Summary of Major Findings                                      1-5

Total Market                                                   1-5

Products Segments                                              1-5

High-end vs. Mainstream Segment                                1-7

Competitive Analysis                                           1-7

The Future of Home Automation                                  1-8

Chapter 2

Total North American Home Automation Market

Market Overview and Definitions                                                  2-1

Market Overview                                                                  2-1

Market Definitions                                                               2-2

Product Overview                                                                 2-3

User Interfaces                                                                  2-3

Controllers                                                                      2-3

Segmentation                                                                     2-3

End-user Segments                                                                2-5

Geographic Definition                                                            2-5

Revenue Definition                                                               2-5

Market Engineering Measurements                                                  2-5

Market Engineering Research Measurement System                                   2-7

Market Age                                                                       2-7

Revenues                                                                         2-8

Potential Revenues                                                               2-8

Base Year Market Growth Rate                                                     2-8

Compound Annual Growth Rate (CAGR)                                               2-9

Price Sensitivity                                                                2-9

Competitors                                                                      2-9

Degree of Competition                                                           2-10

Degree of Technical Change                                                      2-10

Customer Satisfaction                                                           2-10

Market Concentration                                                            2-11

Market Dynamics                                                                 2-1

Industry Challenges                                                             2-11

Reducing Total System Costs Challenges Home Automation Market                   2-12

Lack of Education Challenges Manufacturers in Home Automation Market            2-12

Skepticism About the Technology Challenges Home Automation Manufacturers        2-13

Lack of Skilled Technicians and Installers Poses a Challenge for Participants

in the Home Automation Market                                                   2-13

Intense Price Competition Challenge Home Automation Market Manufacturers        2-14

Market Drivers                                                                        2-15

Increased Awareness Driving Growth in Home Automation Market                          2-15

Energy Conservation Supports Demand in the Home Automation Market                     2-16

Higher Technology Awareness Among Homeowners Increases Home Automation System Sales   2-16

Technology Advancements and Ease of Use Boost Demand for Home Automation Systems      2-17

Market Restraints                                                                     2-18

Economic Downturn Limits Short-term Revenues in Home Automation Market                2-18

Lack of Home Automation Standard Restricts Market Growth                              2-19

High Initial Cost Curbs Market Demand                                                 2-19

Market Trends and Forecasts                                                           2-20

Revenue Forecasts                                                                     2-20

Revenue Forecasts by Product Segment                                                  2-22

Revenue Forecasts by Market Segment                                                   2-23

Revenue Forecasts by Application Type                                                 2-28

Pricing Trends                                                                        2-32

Technology Trends                                                                     2-32

Wireless Technology                                                                   2-33

Open Protocols                                                                        2-36

IP-based Technology                                                                   2-38

Remote Monitoring and Mobile Access                                                   2-39

Integrating Metering with Home Automation                                             2-40

Emerging Applications                                                                 2-43

Competitive Analysis                                                                  2-44

Competitive Structure                                                                 2-44

Market Share Analysis                                                                 2-46

Key Company Profiles                                                                  2-49

Chapter 3

Product Segments in Home Automation Market

Overview and Definitions                                       3-1

Introduction                                                   3-1

Definitions                                                    3-5

Controls Markets                                               3-5

Controls Markets Analysis                                      3-7

Entertainment Controls Product Segment                         3-7

Revenue Forecasts                                              3-8

Lighting Controls Product Segment                             3-10

Revenue Forecasts                                             3-11

Security Controls Product Segment                             3-13

Revenue Forecasts                                             3-14

HVAC Controls Product Segment                                 3-16

Revenue Forecasts                                             3-17

LIST OF FIGURES

Chapter 2

Total North American Home Automation Market

2-1   Total Home Automation Market:
      Impact of Top Five Industry Challenges (North America), 2011-2017        2-11

2-2   Total Home Automation Market:
      Market Drivers Ranked in Order of Impact (North America), 2011-2017      2-15

2-3   Total Home Automation Market:
      Market Restraints Ranked in Order of Impact (North America), 2011-2017   2-18

2-4   Total Home Automation Market:
      Revenue Forecasts (North America), 2007-2017                             2-20

2-5   Total Home Automation Market:
      Revenue Forecasts by Product Segment (North America), 2007-2017          2-22

2-6   Total Home Automation Market:
      Revenue Forecasts by Market Segment (North America), 2007-2017           2-24

2-7   Total Home Automation Market:
      Percent of Revenues by Market Segment (North America), 2007-2017         2-25

2-8   Total Home Automation Market:
      Revenue Forecasts by Application Type (North America), 2007-2017         2-28

2-9   Total Home Automation Market:
      Percent of Revenues by Application Type (North America), 2007-2017       2-29

2-10 Total Home Automation Market:
      Competitive Structure (North America), 2010                              2-44

2-11 Total Home Automation Market:
      Company Market Share by Revenues (North America), 2010                   2-46

Chapter 3

Product Segments in Home Automation Market

3-1   Home Automation Market:
      Revenue Forecasts by Product Segment (North America), 2007-2017                            

3-2   Home Automation Market:
      Percent of Revenues by Product Segment (North America), 2007-2017                          

3-3   Home Automation Market:
      Revenue Forecasts for Entertainment Controls Product Segment (North America), 2007-2017    3-9

3-4   Home Automation Market:
      Revenue Forecasts for Lighting Controls Product Segment (North America), 2007-2017    

3-5   Home Automation Market:
      Revenue Forecasts for Security Controls Product Segment (North America), 2007-2017    

3-6   Home Automation Market:
      Revenue Forecasts for HVAC Controls Product Segment (North America), 2007-2017            3-18

LIST OF CHARTS

Chapter 1

Executive Summary

1.1   Home Automation Market:
      The State of Home Automation (North America), 2010                       1-2

1.2   Home Automation Market:
      Key Drivers and Restraints (North America), 2011-2017                    1-3

1.3   Home Automation Market:
      Percentage of Adoption of Product Segments (North America), 2010-2020    1-6

1.4   Home Automation Market:
      Evolution of Home Automation (North America), 2010-2020                  1-8

1.5   Home Automation Market:
      The Future of Home Automation (North America), 2020                      1-9

Chapter 2

Total North American Home Automation Market

2.1   Total Home Automation Market:
      Market Engineering Measurements (North America), 2010                    2-6

2.2   Total Home Automation Market:
      Revenue Forecasts (North America), 2007-2017                            2-21

2.3   Total Home Automation Market:
      Revenue Forecasts by Market Segment (North America), 2007-2017          2-24

2.4   Total Home Automation Market:
      Percent of Revenues by Market Segment (North America), 2010                         2-25

2.5   Total Home Automation Market:
      Percent of Revenues by Market Segment (North America), 2017                         2-26

2.6   Total Home Automation Market:
      Revenue Forecasts by Application Type (North America), 2007-2017                    2-29

2.7   Total Home Automation Market:
      Percent of Revenues by Application Type (North America), 2010                       2-30

2.8   Total Home Automation Market:
      Percent of Revenues by Application Type (North America), 2017                       2-30

2.9   Home Automation Market:
      Progression of Communication Protocols (North America), 2000-2020                   2-36

2.10 Total Home Automation Market:
      Key Drivers for Integration of Metering and Home Automation (North America), 2010   2-

2.11 Total Home Automation Market:
      Integration of Metering and Home Automation (North America), 2020                   2-41

2.12 Total Home Automation Market:
      Company Market Share by Revenues (North America), 2010                              2-46

Chapter 3

Product Segments in Home Automation Market

3.1   Home Automation Market:
      Percent of Revenues by Product Segment (North America), 2007-2017                    3-2

3.2   Home Automation Market:
      Percent of Revenues by Product Segment (North America), 2010                         3-3

3.3   Home Automation Market:
      Percent of Revenues by Product Segment (North America), 2017                         3-3

3.4   Home Automation Market:
      Key Market Segments (North America), 2010                                                  3-5

3.5   Home Automation Market:
      Revenue Forecasts for Entertainment Controls Product Segment (North America), 2007-2017    3-9

3.6   Home Automation Market:
      Revenue Forecasts for Lighting Controls Product Segment (North America), 2007-2017        3-12

3.7   Home Automation Market:
      Revenue Forecasts for Security Controls Product Segment (North America), 2007-2017        3-15

3.8   Home Automation Market:
      Revenue Forecasts for HVAC Controls Product Segment (North America), 2007-2017            3-18