Organic light emitting diodes (OLEDs) are self-illuminating flat panel displays where organic materials are stacked between conductors. OLEDs emit bright light on the application of electric current; and thus do not require a backlight. This means that OLEDs can be made thinner and more power-efficient than liquid crystal displays (LCDs). The OLED market has thus evolved over the past 10 years with developments in the electronics and semiconductor industries to address the need for lighter, thinner, and more energy-efficient displays.

The two most significant OLED applications are their use as displays and sub-displays, which form the foundation for a wide spectrum of purposes in industries including energy, consumer electronics, information technology, and industrial automation. Lighting also forms another OLED application segment with a high growth potential. OLEDs are also used as military displays due to their flexibility, and as micro displays for gaming visitors due to their lightweight nature and the highly lifelike display quality that they provide.

OLEDs are expected to form a mainstream market within the next five years by virtue of the growth trends of these application markets. This niche market is expected to develop further with R&D in the area of application-specific OLEDs.

Scope of the report

This research report presents an in-depth analysis of the markets for two major types of OLEDs: passive matrix OLEDs (PMOLEDs) and active matrix OLEDs (AMOLEDs). The report also sizes each submarket of these segments. The report tracks major OLED application markets – i.e. lighting and display panels and sub-displays – as well as the end-application markets, which cover the use of OLEDs in products such as mobile phones, MP3 players, televisions, and other electronic displays. Each market has been analyzed for the four main geographies of North America, Europe, Asia, and ROW.

On the basis of applications:
Displays, sub-displays (mobile phones, televisions, laptops, tablets, PCs) and lighting (backlighting and pure lighting) applications

On the basis of geography:

    * North America, Europe, Asia Pacific and Rest of the World

Each section will provide market data, market drivers, trends and opportunities, top-selling products, key players, and competitive outlook. This report also provides market tables for covering the sub-segments and micro-markets. In addition, the report provides more than 20 company profiles covering all the sub-segments.

TABLE OF CONTENTS 
 
   
EXECUTIVE SUMMARY 
 MARKET OVERVIEW 
 MARKET ANALYSIS 
 COMPETITIVE LANDSCAPE 
 
1 INTRODUCTION 
 1.1 KEY TAKE-AWAYS 
 1.2 REPORT DESCRIPTION 
 1.3 MARKETS COVERED 
 1.4 STAKEHOLDERS 
 1.5 RESEARCH METHODOLOGY 
 
2 SUMMARY 
 
3 MARKET OVERVIEW 
 3.1 EVOLUTION OF OLED 
 3.2 OLED & LCD: A COMPARATIVE ANALYSIS 
 3.3 OLED & PDP: COMPARATIVE ANALYSIS 
 3.4 TYPES OF OLEDS 
  3.4.1 SMALL MOLECULE ORGANIC LIGHT EMITTING DIODES (SMOLED) 
  3.4.2 PASSIVE MATRIX OLED (PMOLED) 
  3.4.3 ACTIVE MATRIX OLED (AMOLED) 
  3.4.4 POLYMER ORGANIC LIGHT EMITTING DIODES (PLED) 
  3.4.5 PHOSPHORESCENT OLED (PHOLED) 
 3.5 OLED STRUCTURE 
  3.5.1 BOTTOM TOP EMISSION 
  3.5.2 TRANSPARENT OLED (TOLED) 
  3.5.3 STACKED OLED (SOLED) 
  3.5.4 INVERTED OLED (IOLED) 
 3.6 MARKET DYNAMICS 
  3.6.1 MARKET DRIVERS 
   3.6.1.1 Performance drivers 
    3.6.1.1.1 Energy efficient 
    3.6.1.1.2 Eco-friendly technology 
    3.6.1.1.3 Mass production of larger substrates 
   3.6.1.2 Declining prices increase demand 
   3.6.1.3 Increasing number of applications 
   3.6.1.4 Revival of world economies 
  3.6.2 RESTRAINTS 
   3.6.2.1 Lower price of competing technologies 
   3.6.2.2 Short lifespan of OLEDs 
   3.6.2.3 Manufacturing units concentrated in South East Asia 
   3.6.2.4 Complex value chain 
   3.6.2.5 Decline in prices lowers profit margin 
  3.6.3 CHALLENGES 
   3.6.3.1 Complementary technology challenges 
   3.6.3.2 Manufacturing complexities 
   3.6.3.3 OLED lifespan 
 3.7 PRODUCT LIFECYCLE ANALYSIS 
 3.8 PORTER’S FIVE FORCES MODEL 
  3.8.1 THREAT FROM NEW ENTRANTS 
  3.8.2 THREAT FROM PRODUCT SUBSTITUTES 
  3.8.3 SUPPLIER’S BARGAINING POWER 
  3.8.4 CUSTOMER’S BARGAINING POWER 
  3.8.5 COMPETITION FROM OTHER FIRMS 
 3.9 KEY MARKET TRENDS 
 3.10 PATENT ANALYSIS 
 
4 OLED MATERIAL ANALYSIS 
 4.1 OVERVIEW 
 4.2 OLED MANUFACTURE 
 4.3 ELECTRODE MATERIALS 
  4.3.1 ANODE 
  4.3.2 CATHODE 
 4.4 EMISSIVE LAYER (EML) MATERIALS 
 4.5 HOLE TRANSPORT LAYER (HTL) MATERIALS 
 4.6 ELECTRON TRANSPORT LAYER (ETL) MATERIALS 
 4.7 SUBSTRATES 
  4.7.1 GLASS SUBSTRATES 
  4.7.2 PLASTIC SUBSTRATES 
  4.7.3 METAL FOIL 
 
5 OLED TECHNOLOGY MARKET 
 5.1 OLED MARKET 
 5.2 PMOLED MARKET 
  5.2.1 BY GEOGRAPHY 
  5.2.2 UNIT SHIPMENTS 
 5.3 AMOLED MARKET 
  5.3.1 BY GEOGRAPHY 
  5.3.2 UNIT SHIPMENTS 
 
6 APPLICATIONS MARKET 
 6.1 OLED APPLICATION MARKET 
 6.2 OLED DISPLAY/SUB-DISPLAY MARKET 
  6.2.1 BY GEOGRAPHY 
  6.2.2 BY PRODUCTS 
   6.2.2.1 Mobile phones 
   6.2.2.2 Televisions 
   6.2.2.3 Laptops/PCs/Tablets 
 6.3 OLED LIGHTING MARKET 
  6.3.1 BY GEOGRAPHY 
  6.3.2 BY APPLICATION 
   6.3.2.1 OLED Pure Lighting Market 
 
7 GEOGRAPHIC ANALYSIS 
 7.1 NORTH AMERICA 
 7.2 EUROPE 
 7.3 ASIA PACIFIC 
 7.4 ROW 
 
8 COMPETITIVE LANDSCAPE 
 8.1 OLED MARKET SHARE ANALYSIS 
 8.2 AMOLED MARKET SHARE ANALYSIS 
 8.3 MARKET GROWTH STRATEGIES 
 8.4 NEW PRODUCT DEVELOPMENT 
 8.5 MERGERS & ACQUISITIONS 
 8.6 COLLABORATIONS, PARTNERSHIPS, JVS & AGREEMENTS 
 
9 COMPANY PROFILES  
 9.1 AU OPTRONICS CORP 
  9.1.1 OVERVIEW
  9.1.2 PRODUCTS & SERVICES
  9.1.3 FINANCIAL ANALYSIS
  9.1.4 STRATEGY
  9.1.5 DEVELOPMENTS
 9.2 CAMBRIDGE DISPLAY TECHNOLOGY LTD 
  9.2.1 OVERVIEW
  9.2.2 PRODUCTS & SERVICES
  9.2.3 STRATEGY
  9.2.4 DEVELOPMENTS
 9.3 CORNING INC 
  9.3.1 OVERVIEW
  9.3.2 PRODUCTS & SERVICES
  9.3.3 FINANCIAL ANALYSIS
  9.3.4 STRATEGY
  9.3.5 DEVELOPMENTS
 9.4 DUPONT DISPLAYS INC 
  9.4.1 OVERVIEW
  9.4.2 PRODUCTS & SERVICES
  9.4.3 STRATEGY
  9.4.4 DEVELOPMENTS
 9.5 EMAGIN CORP 
  9.5.1 OVERVIEW
  9.5.2 PRODUCTS AND SERVICES
  9.5.3 FINANCIAL ANALYSIS
  9.5.4 STRATEGY
  9.5.5 DEVELOPMENTS
 9.6 GENERAL ELECTRIC CO 
  9.6.1 OVERVIEW
  9.6.2 PRODUCTS & SERVICES
  9.6.3 FINANCIAL ANALYSIS
  9.6.4 STRATEGY
  9.6.5 DEVELOPMENTS
 9.7 KONICA MINOLTA HOLDINGS INC 
  9.7.1 OVERVIEW
  9.7.2 PRODUCTS & SERVICES
  9.7.3 FINANCIAL ANALYSIS
  9.7.4 STRATEGY
  9.7.5 DEVELOPMENTS
 9.8 LG DISPLAY CO. LTD. 
  9.8.1 OVERVIEW
  9.8.2 PRODUCTS & SERVICES
  9.8.3 FINANCIAL ANALYSIS
  9.8.4 STRATEGY
  9.8.5 DEVELOPMENTS
 9.9 LUMIOTEC INC 
  9.9.1 OVERVIEW
  9.9.2 PRODUCTS & SERVICES
  9.9.3 STRATEGY
  9.9.4 DEVELOPMENTS
 9.1 MERCK KGAA 
  9.10.1 OVERVIEW
  9.10.2 PRODUCTS & SERVICES
  9.10.3 FINANCIAL ANALYSIS
  9.10.4 STRATEGY
  9.10.5 DEVELOPMENTS
 9.11 MITSUBISHI ELECTRIC CORP 
  9.11.1 OVERVIEW
  9.11.2 PRODUCTS AND SERVICES
  9.11.3 FINANCIAL ANALYSIS
  9.11.4 STRATEGY
  9.11.5 DEVELOPMENTS
 9.12 NOVALED AG 
  9.12.1 OVERVIEW
  9.12.2 PRODUCTS & SERVICES
  9.12.3 FINANCIAL ANALYSIS
  9.12.4 STRATEGY
  9.12.5 DEVELOPMENTS
 9.13 ONE STOP DISPLAYS 
  9.13.1 OVERVIEW
  9.13.2 PRODUCTS & SERVICES
  9.13.3 STRATEGY
  9.13.4 DEVELOPMENTS
 9.14 OSRAM OPTO SEMICONDUCTORS GMBH 
  9.14.1 OVERVIEW
  9.14.2 PRODUCTS & SERVICES
  9.14.3 FINANCIAL ANALYSIS
  9.14.4 STRATEGY
  9.14.5 DEVELOPMENTS
 9.15 PLEXTRONICS INC 
  9.15.1 OVERVIEW
  9.15.2 PRODUCTS & SERVICES
  9.15.3 STRATEGY
  9.15.4 DEVELOPMENTS
 9.16 ROYAL PHILIPS ELECTRONICS INC 
  9.16.1 OVERVIEW
  9.16.2 PRODUCTS & SERVICES
  9.16.3 FINANCIAL ANALYSIS
  9.16.4 STRATEGY
  9.16.5 DEVELOPMENTS
 9.17 SAMSUNG MOBILE DISPLAY CO., LTD 
  9.17.1 OVERVIEW
  9.17.2 PRODUCTS & SERVICES
  9.17.3 FINANCIAL ANALYSIS
  9.17.4 STRATEGY
  9.17.5 DEVELOPMENTS
 9.18 SONY CORP 
  9.18.1 OVERVIEW
  9.18.2 PRODUCTS & SERVICES
  9.18.3 FINANCIAL ANALYSIS
  9.18.4 STRATEGY
  9.18.5 DEVELOPMENTS
 9.19 UNIVERSAL DISPLAY CORP (UDC) 
  9.19.1 OVERVIEW
  9.19.2 PRODUCTS & SERVICES
  9.19.3 FINANCIAL ANALYSIS
  9.19.4 STRATEGY
  9.19.5 DEVELOPMENTS

APPENDIX  
 PATENTS 
   
 
LIST OF TABLES  

1 GLOBAL OLED MARKET, UNIT SHIPMENTS, BY SEGMENTS 2008 – 2015 (MILLION) 
2 ADVANTAGES OF OLED TECHNOLOGY 
3 DISADVANTAGES OF OLED TECHNOLOGY 
4 OLED, LCD & PDP COMPARATIVE ANALYSIS 
5 IMPACT ANALYSIS OF DRIVERS 
6 IMPACT ANALYSIS OF RESTRAINTS 
7 RECENT DEVELOPMENTS IN OLED MANUFACTURING TECHNOLOGIES 
8 OLED MARKET, BY GEOGRAPHY 2008 – 2015 ($MILLION) 
9 GLOBAL OLED MARKET, UNIT SHIPMENTS 2008 – 2015 ($MILLION) 
10 COMPARISON BETWEEN AMOLED AND PMOLED 
11 PMOLED MARKET, BY GEOGRAPHY 2008 – 2015 ($MILLION) 
12 GLOBAL PMOLED MARKET SHIPMENTS 2008 – 2015 ($MILLION) 
13 GLOBAL AMOLED MARKET 2008 – 2015 ($MILLION) 
14 GLOBAL AMOLED MARKET, UNIT SHIPMENTS 2008 – 2015 (MILLION) 
15 GLOBAL OLED MARKET SHARE, BY APPLICATIONS (2010) 
16 GLOBAL OLED MARKET, BY APPLICATIONS 2008 – 2015 ($MILLION) 
17 OLED DISPLAY/SUB-DISPLAY MARKET, BY GEOGRAPHY 2008 – 2015 ($MILLION) 
18 GLOBAL OLED DISPLAY/SUB-DISPLAY MARKET, BY APPLICATION 2008 – 2015 ($MILLION)  
19 SMARTPHONES WITH OLED DISPLAYS 
20 GLOBAL OLED TV PANEL SHIPMENTS 2008 – 2015 (THOUSAND UNITS) 
21 OLED TELEVISIONS 
22 PROTOTYPE OLED LAPTOP/PCS/TABLETS 
23 OLED LIGHTING MARKET, BY GEOGRAPHY 2008 – 2015 ($MILLION) 
24 INVESTMENTS IN THE OLED LIGHTING MARKET (2010) 
25 GLOBAL OLED LIGHTING MARKET, BY APPLICATION 2008 – 2015 ($MILLION) 
26 GLOBAL OLED PURE LIGHTING MARKET, BY APPLICATION 2008 – 2015 ($MILLION) 
27 COMPETITIVE LANDSCAPE OF GLOBAL OLED MARKET 
28 NEW PRODUCT DEVELOPMENTS IN THE OLED MARKET (JANUARY 2008 – JANUARY 2011)  
29 MERGERS & ACQUISITIONS (2008 – 2010) 
30 KEY COLLABORATIONS/PARTNERSHIPS/ AGREEMENTS/ JOINT VENTURES 
 
  
    
LIST OF FIGURES  
  
1 OLED LIFECYCLE ANALYSIS 
2 PORTER'S FIVE FORCES MODEL 
3 ELECTROACTIVE POLYMER PATENTS, BY ASSIGNEE 
4 ELECTROACTIVE POLYMER PATENTS, BY GEOGRAPHY 
5 OLED MARKET IN NORTH AMERICA 2008 – 2015 ($MILLION) 
6 OLED MARKET IN EUROPE 2008 – 2015 ($MILLION) 
7 OLED MARKET IN ASIA PACIFIC 2008 – 2015 ($MILLION) 
8 OLED MARKET IN ROW, 2008 – 2015 ($MILLION) 
9 REVENUE SHARES OF TOP PLAYERS IN GLOBAL OLED MARKET (2009) 
10 REVENUE SHARES OF TOP PLAYERS IN GLOBAL AMOLED MARKET (2009) 
11 COMPETITIVE DEVELOPMENTS IN GLOBAL OLED MARKET (JANUARY 2008 – JANUARY 2011)