This study analyzes the revenue and unit opportunities for Power Architecture-based embedded processors (MCUs/eMPUs, ASICs/ASSPs and FPGAs) in 23 application areas, identifying which are the key sectors for growth. Base year is 2010, with forecasts to 2016. Note, the report scope has been expanded for the 2011 edition to include analysis of market demand in eBook Readers/Media Tablets/Netbooks.

Key Features:
- Part of the Embedded Processing Service.
- One of a series of 4 reports on ARM, MIPS, Power Architecture & x86 in Embedded Processing.
- Coverage of the market for Power Architecture-based MCUs/eMPUs, ASICs/ASSPs and FPGAs.
- Analysis of 23 application areas, providing detailed coverage of each end-use sector.
- Unit, revenue and average pricing (ASP) analysis for Power Architecture-based MCUs/eMPUs, ASICs/ASSPs and FPGAs in each application. Base year is 2010, with forecasts to 2016.
- 2010 supplier market share estimates for Power Architecture-based embedded processors.
- Highly quantitative analysis, with discussion summarized in short, easy to read bullet points.
- PDF and Excel delivery options available.

Application Analysis
- Automotive Under-the-Hood Electronics    
- Automotive OE Entertainment Systems
- Automotive Aftermarket    
- Cellphones
- Enterprise Customer Premises Equipment    
- Wired Communications Infrastructure
- Wireless Communications Infrastructure    
- Compute Platforms
- HDDs & Storage Systems    
- Office Equipment & Computer Peripherals
- Wired Games Consoles    
- Handheld Games Consoles
- eBook Readers/Media Tablets/Netbooks    
- Media Players/MP3 Players
- Cameras & Camcorders    
- Digital TVs & Set-top Boxes
- DVD Recorders & Players    
- Residential Customer Premises Equipment
- Other Consumer Electronics    
- Automation & Drives
- Medical Electronics    
- Chips Cards & Payment Processing
- Other Industrial Electronics   

TABLE OF CONTENTS 

Section 1 – Executive Overview    
Key Point Conclusions    
Section 2 – Scope & Method    
2.1 Scope    
2.2 Research Method    
2.3 Embedded Processing Service    
Section 3 – Application Analysis    
3.1 Automotive Under-the-hood Electronics    
3.2 Automotive OE Entertainment Systems    
3.3 Automotive Aftermarket    
3.4 Cellphones    
3.5 Enterprise Customer Premises Equipment    
3.6 Wired Communications Infrastructure
3.7 Wireless Communications Infrastructure    
3.8 Compute Platforms    
3.9 HDDs & Storage Systems    
3.10 Office Equipment & Computer Peripherals    
3.11 Wired Games Consoles    
3.12 Handheld Games Consoles    
3.13 eBook Readers/Media Tablets/Netbooks    
3.14 Media Players/MP3 Players    
3.15 Cameras & Camcorders    
3.16 Digital TVs & Set-top Boxes    
3.17 DVD Recorders & Players    
3.18 Residential Customer Premises Equipment    
3.19 Other Consumer Electronics    
3.20 Automation & Drives    
3.21 Medical Electronics    
3.22 Chips Cards & Payment Processing
3.23 Other Industrial Electronics    
Section 4 – Opportunities for Power Architecture-based MCUs/eMPUs in Embedded Processing    
Section 5 – Opportunities for Power Architecture-based ASICs/ASSPs in Embedded Processing    
Section 6 – Opportunities for Power Architecture-based FPGAs in Embedded Processing    
Appendix I — Previous Market Forecasts
Appendix II — Power Architecture-based Embedded Processor Supplier Activity Summary    

List of Tables (37 tables)
Table 1.1 Opportunities for Power Architecture in Embedded Processing by Application - Revenue Summary    
Table 1.2 Opportunities for Power Architecture in Embedded Processing by Application - Unit Summary    
Table 1.3 Opportunities for Power Architecture in Embedded Processing - Product Summary    
Table 1.4 Worldwide Market Share Estimates for Suppliers of Power Architecture-based Embedded Processors in 2010    
Table 2.1 Definitions of Embedded Processing Product Categories     
Table 2.2 Definitions of Applications    
Table 3.1 Opportunities for Power Architecture-based Embedded Processors in Automotive Under-the-hood Electronics    
Table 3.2 Opportunities for Power Architecture-based Embedded Processors in Automotive OE Entertainment Systems    
Table 3.3 Opportunities for Power Architecture-based Embedded Processors in Automotive Aftermarket    
Table 3.4 Opportunities for Power Architecture-based Embedded Processors in Cellphones    
Table 3.5 Opportunities for Power Architecture-based Embedded Processors in Enterprise Customer Premises Equipment    
Table 3.6 Opportunities for Power Architecture-based Embedded Processors in Wired Communications Infrastructure    
Table 3.7 Opportunities for Power Architecture-based Embedded Processors in Wireless Communications Infrastructure    
Table 3.8 Opportunities for Power Architecture-based Embedded Processors in Compute Platforms
Table 3.9 Opportunities for Power Architecture-based Embedded Processors in HDDs & Storage Systems    
Table 3.10 Opportunities for Power Architecture-based Embedded Processors in Office Equipment & Computer Peripherals    
Table 3.11 Opportunities for Power Architecture-based Embedded Processors in Wired Games Consoles    
Table 3.12 Opportunities for Power Architecture-based Embedded Processors in Handheld Games Consoles    
Table 3.13 Opportunities for Power Architecture-based Embedded Processors in eBook Readers/Media Tablets/Netbooks    
Table 3.14 Opportunities for Power Architecture-based Embedded Processors in Media Players/MP3 Players    
Table 3.15 Opportunities for Power Architecture-based Embedded Processors in Cameras & Camcorders    
Table 3.16 Opportunities for Power Architecture-based Embedded Processors in Digital TVs & Set-top Boxes        
Table 3.17 Opportunities for Power Architecture-based Embedded Processors in DVD Recorders & Players    
Table 3.18 Opportunities for Power Architecture-based Embedded Processors in Residential Customer Premises Equipment    
Table 3.19 Opportunities for Power Architecture-based Embedded Processors in Other Consumer Electronics    
Table 3.20 Opportunities for Power Architecture-based Embedded Processors in Automation & Drives    
Table 3.21 Opportunities for Power Architecture-based Embedded Processors in Medical Electronics
Table 3.22 Opportunities for Power Architecture-based Embedded Processors in Chips Cards & Payment Processing    
Table 3.23 Opportunities for Power Architecture-based Embedded Processors in Other Industrial Electronics    
Table 4.1 Opportunities for Power Architecture-based MCUs/eMPUs in Embedded Processing by Application - Revenue Summary
Table 4.2 Opportunities for Power Architecture-based MCUs/eMPUs in Embedded Processing by Application - Unit Summary    
Table 5.1 Opportunities for Power Architecture-based ASICs/ASSPs in Embedded Processing by Application - Revenue Summary    
Table 5.2 Opportunities for Power Architecture-based ASICs/ASSPs in Embedded Processing by Application - Unit Summary    
Table 6.1 Opportunities for Power Architecture-based FPGAs in Embedded Processing by Application - Revenue Summary    
Table 6.2 Opportunities for Power Architecture-based FPGAs in Embedded Processing by Application - Unit Summary    
Table AP 1.1 Opportunities for Power Architecture in Embedded Processing by Application - Revenue Summary (April 2009 Forecast)    
Table AP 1.2 Opportunities for Power Architecture in Embedded Processing by Application - Revenue Summary (June 2007 Forecast)    
Table AP2.1 Power Architecture-based Embedded Processor Supplier Activity Summary    

List of Figures (4 figures)
Figure 1: Opportunities for Power Architecture in Embedded Processing - Revenue Summary by End-use Industry    
Figure 2: Opportunities for Power Architecture in Embedded Processing - Unit Summary by End-use Industry    
Figure 3: Opportunities for Power Architecture in Embedded Processing - Revenue Summary by Product Type    
Figure 4: Opportunities for Power Architecture in Embedded Processing - Unit Summary by Product Type