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In this study, the goal is to determine the current status of the market for organic light emitting diodes (OLEDs) for 2010 and determine their growth potential for 2011 and then to 2016. Analysts were primarily interested in the two major markets of electronic displays and solid state lighting. The most recent look at this industry was in August 2009 and analysts were interested to see what changes had taken place in this industry. The key objective is to present a comprehensive analysis of the current market for organic light emitting diodes and project the industry’s future direction.
REASONS FOR DOING THIS STUDY
The OLED has been a competitive electronic display technology for many years. Although the liquid crystal display (LCD) has captured the lead in that industry, it is being challenged by the OLED in the handheld environment. Researchers were interested in the potential of the organic display to compete with the LCD and other displays for handheld, monitors and television applications.
Researchers were also interested in the OLED as a solid-state lighting product and wanted to analyze its structure, differences from the inorganic LED, and determine its future potential in this growing field.
INTENDED AUDIENCE
Analysts have compiled a study of the OLED and its use in the display industry and in solid-state lighting. The report presents the economic environments for the display and lighting industries, discusses technological issues for both, and presents research and development efforts, patent activity, funding issues, applications, market assessment factors and potential. Analysts then determine unit shipments and their value for both OLED technologies from 2010, project them for 2011 and then to 2016. The study will be of interest to display manufacturers, component makers, original equipment manufacturers (OEMs), lighting manufacturers, construction companies, distributors and system integrators. It will also be of interest to manufacturers of information systems, personal computers, tablet computers, televisions, lighting systems and other consumer electronic products, instrumentation, telecommunications equipment, appliances, transportation equipment and medical devices. It will also interest architects, builders and home designers.
SCOPE OF REPORT
The scope of this study encompasses OLED electronic displays and lighting devices. The report takes an analytical look at the OLED industry structure for displays and lighting, identifies the major players, and analyzes the competitiveness of both industries. For each technology, analysts determine its current status, examine the impact of economic and technological conditions, estimate the impact of future markets, and present forecasts for growth from 2010 to 2011 and then over the 5 year period from 2011 to 2016. Technological issues, including the latest trends and activities, are also discussed. Other essential factors such as the global economic environments are also discussed.
The report analyzes the OLED industry on a worldwide basis, both from a manufacturing and consumption point of view. Analysts examine government and industry support for research and development in the major regions of the world. They also analyze market share for unit shipments and their value for each type of display and lighting product.
HIGHLIGHTS OF THE REPORT
TABLE OF CONTENTS
CHAPTER ONE: INTRODUCTION
STUDY GOALS AND OBJECTIVES . 1
REASONS FOR DOING THIS STUDY . 1
INTENDED AUDIENCE 1
SCOPE OF REPORT 2
METHODOLOGY . 2
INFORMATION SOURCES . 2
ANALYST CREDENTIALS 2
DISCLAIMER . 3
CHAPTER TWO: SUMMARY
SUMMARY 4
SUMMARY TABLE THE ORGANIC LIGHT-EMITTING DIODE
MARKET THROUGH 2016 ($ 000) 5
SUMMARY FIGURE VALUE OF OLED SHIPMENTS, 2010-2016 ($ 000) . 5
CHAPTER THREE: OVERVIEW
BACKGROUND 6
ORGANIC LIGHT EMITTING DIODES 7
TABLE 1 GENERAL TYPES OF ORGANIC LEDS . 7
TABLE 2 KEY APPLICATIONS OF OLEDS . 8
OLED MATERIALS . 9
TABLE 3 MAJOR MATERIALS USED FOR OLEDS . 9
CHAPTER FOUR: INDUSTRY STRUCTURE
TABLE 4 KEY COMPANIES INVOLVED IN THE OLED DISPLAY AND
LIGHTING INDUSTRIES, 2010 10
TABLE 4 (CONTINUED) 11
TABLE 4 (CONTINUED) 12
LABORATORY AND UNIVERSITY INVOLVEMENT 13
TABLE 5 RESEARCH FACILITIES, UNIVERSITIES AND OTHERS
INVOLVED IN ORGANIC LEDS, 2010 . 14
SEMICONDUCTOR ENERGY LAB . 15
PRINCETON UNIVERSITY AND UNIVERSITY OF
SOUTHERN CALIFORNIA . 15
GEORGIA TECH 15
OLED MANUFACTURING 16
MOST MANUFACTURING DONE IN FAR EAST 16
TABLE 6 GLOBAL OLED MANUFACTURING SHARE BY REGION,
2010-2016 (%) . 17
FIGURE 1 OLED MANUFACTURING SHARE BY REGION, 2010-2016
(%) . 18
OLED CONSUMPTION . 19
CONSUMPTION OF OLEDS IS MORE EVENLY
DISTRIBUTED . 19
TABLE 7 OLED CONSUMPTION BY REGION, 2010-2016 (%) 19
FIGURE 2 OLED DISPLAY CONSUMPTION, 2010-2016 (%) . 20
OLED MARKET LEADERS . 21
TABLE 8 ESTIMATED MARKET LEADERS IN ORGANIC LED
TECHNOLGY FOR DISPLAYS AND LIGHTING, 2010 (%) 21
FIGURE 3 ESTIMATED MARKET LEADERS IN THE ORGANIC
DISPLAY AND LIGHTING INDUSTRIES, 2010 (%) 22
COMPANY PROFILES 23
AUO OPTRONICS . 23
CAMBRIDGE DISPLAY TECHNOLOGY, . 24
CHIMEI INNOLUX . 24
DUPONT CORP. 25
GENERAL ELECTRIC GLOBAL RESEARCH 25
HITACHI DISPLAYS LTD. . 26
HITACHI HIGH TECHNOLOGIES CORPORATION . 27
LG ELECTRONICS . 27
L.G. DISPLAY 28
MERCK KGAA . 28
NISSAN CHEMICAL INDUSTRIES LTD. . 29
NOVALED AG 29
OSRAM OPTO SEMICONDUCTOR . 30
RITDISPLAY COMPANY 31
SAMSUNG MOBILE DISPLAY 31
SEIKO-EPSON . 32
SIEMENS ENERGY AND AUTOMATION 32
TOHOKU PIONEER CORPORATION . 33
TPO DISPLAYS 33
UNIVERSAL DISPLAY CORP. . 34
VITEX SYSTEMS INC. 34
WINSTAR DISPLAY CO. LTD. . 35
CHAPTER FIVE: ORGANIC LED INDUSTRY COMPETITIVENESS
OLED DISPLAY INDUSTRY CHARACTERISTICS 36
THE EMERGENCE OF THE FLAT PANEL DISPLAY 37
TABLE 9 THE CRT DISPLAY IS IMPRACTICAL 37
Early Flat Panels Costly and Difficult to Make . 37
Flat Panels Surpass CRT 38
CONTINUED EXPANSION OF FLAT PANEL TECHNOLOGY 38
TABLE 10 PRODUCT AND MARKET FACTORS FAVORING FLAT
PANEL DISPLAYS 38
OLED LIGHTING INDUSTRY CHARACTERISTICS . 39
GLOBAL LIGHTING PERSPECTIVE 39
TABLE 11 ESTIMATED GLOBAL CONSUMPTION OF ENERGY, 2010
(QUADS) . 39
THE GOAL IS MORE EFFICIENT LIGHTING 40
SOLID STATE LIGHTING HAS MAJOR ADVANTAGES 40
TABLE 12 KEY BENEFITS OF SOLID STATE (LED) LIGHTING . 41
GOVERNMENT/INDUSTRY SUPPORT FOR OLED DISPLAYS . 41
UNITED STATES OLED DISPLAYS SUPPORT 41
Flex Tech Alliance . 41
TABLE 13 MISSION OF THE FLEX TECH ALLIANCE 42
SEMI Flat Panel Display Division 42
Phosphor Technology Center of Excellence (PTCOE) 43
TABLE 14 MAJOR ACTIVITIES AT PTCOE 44
Impact of U.S Display Activities . 44
EUROPEAN OLED DISPLAY SUPPORT ACTIVITIES . 44
TABLE 15 KEY GOALS OF EUROPEAN DISPLAY EFFORTS 45
European Commission Programs 45
German Flat Panel Display Forum (DFF) . 46
TABLE 16 MISSION OF THE GERMAN FLAT PANEL DISPLAY
FORUM 46
Impact of European Display Support . 47
ASIA/PACIFIC AND CHINA SUPPORT ACTIVITIES . 47
Japan’s Early Entry into Displays 47
TABLE 17 JAPANESE INVOLVEMENT IN THE DISPLAY INDUSTRY 47
Japan’s Industry Association . 48
Republic of Korea Catches Up . 48
Taiwan Makes a Move . 48
Singapore’s Activities 49
TABLE 18 GOALS OF THE SINGAPORE INSTITUTE OF MATERIALS
RESEARCH & ENGINEERING . 49
China Joins the Display Manufacturers . 50
DISPLAY GOVERNMENT/INDUSTRY SUPPORT SUMMARY 50
GOVERNMENT/INDUSTRY SUPPORT FOR OLED LIGHTING 50
UNITED STATES ORGANIC LIGHTING SUPPORT . 51
Department of Energy (DOE) Programs 51
TABLE 19 INTERACTIVE PATHWAYS FOR DOE RESEARCH 51
Partnership for OLED Manufacturing Line 51
Focus on Transparent Electrodes . 52
Charge Balance in Blue Electrophosphorescent
Devices . 52
TABLE 20 VALUE OF ACTIVE DOE SOLID STATE LIGHTING
PROJECTS DECEMBER 2010 ($ MILLIONS) . 53
Industry Support . 53
EUROPEAN OLED SUPPORT ACTIVITIES . 54
European Photonics Industry Consortium . 54
TABLE 21 GOVERNING BOARD MEMBERS OF EPIC 54
Organic LED Lighting in European Dimensions . 54
Organic LED Lighting in … (Continued) . 55
TABLE 22 PARTNERS IN OLED100.EU . 56
JAPANESE SUPPORT ACTIVITY . 56
Japanese Government Supports OLED Research . 56
Japanese Joint Venture OLED Lighting Ships OLED
Products 57
Lighting Japan Expo Expounds on Solid State Lighting. 57
OLED LIGHTING SUPPORT IN CHINA . 57
China Solid State Lighting Alliance . 58
LIGHTING, INDUSTRY SUPPORT SUMMARY . 58
A CHALLENGING GLOBAL ECONOMIC ENVIRONMENT . 58
A BRIEF BACKGROUND . 59
Global Involvement . 59
CURRENT SITUATION 60
GDP and Consumer Sales Show Caution . 60
IMPACT ON DEMAND . 60
TABLE 23 SEMICONDUCTOR SHIPMENTS, THROUGH 2010
(BILLIONS) 61
TABLE 24 ECONOMIC FACTORS IMPACTING THE ORGANIC LED
INDUSTRY 61
The Current Consensus . 61
The Current Consensus (Continued) . 62
Long Term Look at the Economy 63
TABLE 25 ECONOMIC ASSUMPTIONS FOR THE GROWTH OF
ORGANIC LEDS 63
OLED TECHNOLOGY DEVELOPMENT . 63
MARKET GROWTH FACTORS 64
Driving Forces for Growth 64
Impact of Market Growth Factors 65
TABLE 26 IMPACT OF KEY COMPETITIVENESS FACTORS ON THE
GROWTH OF THE ORGANIC LED INDUSTRY, 2010 (%) 65
FIGURE 4 IMPACT OF INDUSTRY COMPETITIVENESS FACTORS
ON THE GROWTH OF ORGANIC LEDS (%) 66
CHAPTER SIX: THE ORGANIC LED MARKET
MARKET APPROACH . 67
MARKET PERSPECTIVE . 67
TABLE 27 ESTIMATED GLOBAL ORGANIC LED REVENUES AND
MARKET SHARE BY TECHNOLOGY, 2010 ($ THOUSANDS, SHARE
%) 67
FIGURE 5 GLOBAL ORGANIC LED MARKET SHARE, 2010 (%) 68
MARKET ANALYSIS . 69
MEASUREMENT OBJECTIVES 70
CHAPTER SEVEN: THE ORGANIC LIGHT EMITTING DISPLAY MARKET ORIGIN AND HISTORY
ORIGIN AND HISTORY (CONTINUED) . 72
OLED DISPLAY MARKET STRUCTURE 73
TABLE 28 CURRENT OLED DISPLAY MANUFACTURERS, 2010 . 73
TABLE 28 (CONTINUED) 74
BASIC OLED DISPLAY TECHNOLOGY . 75
THE MECHANICS OF LIGHT EMISSION . 75
DISPLAY COMPONENTS 76
TABLE 29 TYPICAL OLED DISPLAY LAYERED STRUCTURE 76
Passive versus Active Displays . 76
Active Matrix OLEDs 77
LCD Infrastructure Can Be Used for OLEDs 78
OTHER TYPES OF OLED DISPLAYS . 78
Transparent OLEDs 79
TABLE 30 PROPERTIES OF TRANSPARENT OLEDS . 79
Top Emission OLEDs 79
Flexible OLED . 80
Stacked OLEDs 80
Flexible Display Initiative 80
THE LATEST ON POLYMER OLED DISPLAYS 81
What Has Happened in P-OLED Technology 81
Similar Principles of Operation 82
TABLE 31 HOW A P-OLED WORKS 82
P-OLEDs Also Have Active and Passive Drivers . 82
FABRICATING OLEDS . 83
TABLE 32 KEY METHODS OF FABICATION OLED DISPLAYS 83
Vacuum Thermal Evaporation 84
Organic Phase Deposition . 84
Inkjet Printing . 84
Advantages for Flexible Displays . 85
AMOLED Displays May Benefit From Solution-Coating
Fabrication . 85
TABLE 33 VERTICAL CROSS SECTION OF A SOLUTION
PROCESSED OLED DEVICE 86
TECHNICAL COMPARISON BETWEEN THE OLED AND
LCD DISPLAY 86
TABLE 34 MAKING A TFT LCD VERSUS AN ACTIVE MATRIX OLED . 87
ORGANIC DISPLAY TECHNOLOGY DEVELOPMENT 88
TABLE 35 KEY TECHNOLOGY DEVELOPMENT EFFORTS FOR OLED
DISPLAYS 89
OLED DISPLAY PATENT ANALYSIS . 89
SCOPE OF PATENT ACTIVITY IN THIS REPORT . 89
TABLE 36 TOTAL PATENTS RELATING TO OLED DISPLAYS AND
LIGHTING, 2009-2011 90
FIGURE 6 PATENTS RELATING TO OLED DISPLAYS AND
LIGHTING 2009-2011 (%) . 90
A LOOK AT DISPLAY PATENTS . 91
PATENTS BY TECHNICAL SUBJECT . 91
TABLE 37 OLED DISPLAY PATENTS BY TECHNICAL CATEGORY
2009-2011 . 92
PATENTS BY COMPANY . 92
TABLE 38 OLED PATENTS BY COMPANY 2009-2011 . 93
SAMPLE PATENT ABSTRACTS 93
Organic Light Emitting Diode Display . 93
Tandem Organic Electroluminescent Device . 94
Organic Light Emitting Diode Display with Flexible
Conductive Film . 94
Light Emitting Interface Displays for a Gaming Machine 95
White Organic Light Emitting Diode . 95
Organic Iridium Compositions and Their Use in
Electronic Devices 96
Organic Light Emitting Diode Display and Method of
Manufacture . 96
Driving Circuits for Displays 96
OLED DISPLAY MATERIALS 97
TABLE 39 BASIC MATERIALS USED IN OLEDS . 97
Dendrimers for Added Efficiency 98
Phosphorescent Material for Cost-Effective Production 98
OLED DISPLAY APPLICATIONS 99
COMPARISON WITH LED APPLICATIONS 99
TABLE 40 KEY APPLICATIONS OF OLED DISPLAYS 100
BENEFITS OF OLED TECHNOLOGY 100
CURRENT OBSTACLES . 101
OLED MARKET ASSESSMENT . 102
TWO HURDLES FOR OLED GROWTH 102
Global Economic Situation 102
OLED Television Market 103
The Future of OLED TV . 103
TABLE 41 FIXES FOR OLED TELEVISION 103
RECENT OLED DISPLAY GROWTH RATES . 104
TABLE 42 GLOBL SHIPMENTS OF OLED DISPLAYS, THROUGH 2010
(THOUSANDS OF UNITS) . 104
Handheld is a Major Market Thrust. 104
A Changing Growth Pattern . 105
TABLE 43 FORECAST ASSUMPTIONS—GROWTH OF OLED
DISPLAYS 105
FORECAST—GLOBAL OLED SHIPMENTS 106
TABLE 44 FORECAST—GLOBAL SHIPMENTS OF OLEDS BY
DISPLAY TYPE THROUGH 2016 (THOUSANDS OF UNITS) 106
OLED Television Shipments . 107
FORECAST—VALUE OF OLED SHIPMENTS . 107
TABLE 45 ESTIMATED AVERAGE PRICES OF OLED PANELS BY
APPLICATION, 2010-2016 ($) 108
TABLE 46 GLOBAL VALUE OF OLED DISPLAY SHIPMENTS FOR
THROUGH 2016 ($ THOUSANDS) 109
FIGURE 7 VALUE OF GLOBAL OLED SHIPMENTS 2010-2016 ($
THOUSANDS) . 109
FORECAST—SHIPMENTS BY APPLICATION . 110
TABLE 47 GLOBAL SHIPMENTS OF OLED DISPLAYS BY
APPLICATION THROUGH 2016 (THOUSAND UNITS) . 110
FIGURE 8 PROJECTION OF OLEDS INTO VARIOUS APPLICATIONS
2010-2016 (THOUSAND UNITS) . 111
DISPLAY SUMMARY 112
CHAPTER EIGHT: THE OLED LIGHTING MARKET ORIGIN, HISTORY, AND CURRENT POSITION
THE OLED IN CURRENT LIGHTING SYSTEMS 114
The OLED In Current Lighting Systems (Continued). 115
TABLE 48 EFFICACIES OF CURRENT LIGHTING SYSTEMS
(LUMENS PER WATT) . 116
OLED LIGHTING MARKET STRUCTURE . 116
TABLE 49 CURRENT OLED LIGHTING MANUFACTURERS 116
TABLE 49 (CONTINUED) 117
BASIC OLED LIGHTING TECHNOLOGY . 118
LEDS VERSUS OLEDS . 119
TABLE 50 VISIBLE DIFFERENCES BETWEEN THE LED AND OLED 119
TYPICAL STRUCTURE 119
TABLE 51 TYPICAL STRUCTURE OF AN OLED LIGHT 120
HOW OLED LIGHTING WORKS . 120
Color Capability . 121
FLEXIBLE LIGHTING IS ALSO A TECHNICAL
ACHIEVEMENT . 121
Moisture/Barrier Layer . 121
TABLE 52 TYPICAL STRUCTURE OF A PROPOSED OLED FLEXIBLE
LIGHT 122
FABRICATION PROCESSES OF OLED LIGHTING . 122
TABLE 53 KEY ADVANTAGES OF OLED LIGHTING FABRICATION
METHODS . 123
Substrate Size is Key . 123
Roll-to-Roll Method is Important to Smooth Production of
Lighting 124
Roll-To-Roll Pilot Manufacturing Facility . 124
TABLE 54 ADVANTAGES OF ROLL-TO-ROLL FABRICATION 125
ORGANIC LIGHTING TECHNOLOGY DEVELOPMENT . 126
Nanotechnology Improves White OLED Performance . 126
Most Power-Efficient White OLED . 127
TABLE 55 KEY BENEFITS OF WHITE OLEDS . 128
OLED Sample Kits 128
Novel Products . 129
TABLE 56 CURRENT PERFORMANCE OF A LUMIBLADE OLED
LIGHT 129
Philips Offers Lumiblade Workshops 130
Other Plans for the OLED 130
OLED LIGHTING PATENT ANALYSIS . 131
SCOPE OF PATENT ACTIVITY . 131
OUR LOOK AT DISPLAY PATENTS . 131
PATENTS BY TECHNICAL SUBJECT . 132
TABLE 57 OLED LIGHTING PATENTS BY TECHNICAL CATEGORY,
2009-2011 . 132
PATENTS BY COMPANY . 132
TABLE 58 OLED LIGHTING PATENTS BY COMPANY 2009-2011 . 133
OLED LIGHTING PATENT ABSTRACTS . 134
Transparent Light Emitting Component . 134
Light Emitting Device . 134
Charge Transporting Layer for Organic
Electroluminescent Device . 135
Computerized Modeling for a Design and Evaluation of
Organic Light Emitting Diodes . 135
OLED with Improved Stability, Luminance and Efficiency 135
Organic Light Emitting Diode with Relief Patterns 136
OLED LIGHTING MATERIALS . 136
TABLE 59 BASIC MATERIALS USED IN OLED LIGHTING . 137
Recent Improvement in Phosphorescent Lighting Devices . 137
ORGANIC LIGHTING APPLICATIONS 138
OLED HAS SPECIAL APPLICATION DESIGN APPEAL 138
TABLE 60 KEY APPLICATIONS OF OLED LIGHTING TECHNOLOGY 139
THE ADVANTAGES OF OLED LIGHTING OVER BULB
PRODUCTS . 140
CURRENT OBSTACLES . 141
New Moisture Barrier Film Technology for OLED Lamps 141
OLED Lighting Efficacies are Getting Better 142
OLED LIGHTING MARKET ASSESSMENT . 143
RECENT OLED LIGHTING GROWTH RATES 143
GLOBAL ECONOMIC CONDITIONS REDUCE OLED
LIGHTING DEMAND 143
TABLE 61 GLOBAL SHIPMENTS OF OLED LIGHTING PRODUCTS,
THROUGH 2010 (THOUSANDS OF UNITS) . 144
Lighting has Become a Major Market 145
The General Illumination Market is Primary OLED
Target . 145
FORECAST ASSUMPTIONS 146
TABLE 62 FORECAST ASSUMPTIONS—GROWTH OF OLED
LIGHTING . 146
FORECAST—GLOBAL OLED LIGHTING SHIPMENTS 147
TABLE 63 FORECAST—GLOBAL SHIPMENTS OF OLED LIGHTS BY
TYPE, THROUGH 2016 (THOUSAND UNITS) 147
FORECAST—VALUE OF OLED LIGHTING SHIPMENTS . 148
TABLE 64 ESTIMATED AVERAGE PRICES OF OLED LIGHTING
DEVICES BY TYPE OF PRODUCT, 2010-2016 ($) . 149
TABLE 65 GLOBAL VALUE OF OLED LIGHTING DEVICE
SHIPMENTS THROUGH 2016 (THOUSAND UNITS) 150
FIGURE 9 GLOBAL VALUE OF OLEDS FOR LIGHTING DEVICES,
2010-2016 (THOUSAND UNITS) . 151
FORECAST—VALUE OF LIGHTING SHIPMENTS BY
APPLICATION . 151
TABLE 66 GLOBAL SHIPMENTS OF OLED LIGHTING BY
APPLICATION, THROUGH 2016 (THOUSAND UNITS) . 152
FIGURE 10 PROJECTION OF OLED LIGHTING BY APPLICATIONS
2010-2016 (THOUSAND UNITS) 152
Forecast—Value of Lighting Shipments … (Continued) . 153
LIGHTING SUMMARY . 154
Lighting Summary (Continued) 155
CHAPTER NINE: MARKET ANALYSIS
TABLE 67 GLOBAL OLED SHIPMENTS AND MARKET SHARE BY
TYPE OF PRODUCT, 2010-2016 (THOUSAND UNITS/SHARE %) 156
DISPLAY SHIPMENTS . 156
DISPLAY SHIPMENTS (CONTINUED) 157
FIGURE 11 GLOBAL OLED SHIPMENTS AND MARKET SHARE BY
TYPE OF PRODUCT, 2010-2016 (THOUSAND UNITS) 158
LIGHTING SHIPMENTS . 158
VALUE OF OLED TECHNOLOGIES . 159
TABLE 68 VALUE OF GLOBAL OLED SHIPMENTS AND MARKET
SHARE BY TYPE OF PRODUCT, 2010-2016 ($
THOUSANDS/SHARE %) 160
FIGURE 12 VALUE OF GLOBAL OLED SHIPMENTS AND MARKET
SHARE THROUGH 2016 (THOUSAND UNITS) 161
VALUE OF DISPLAY SHIPMENTS . 161
VALUE OF LIGHTING SHIPMENTS. 162
BENEFITS OF SOLID STATE LIGHTING IN ILLUMINATION 163
SENSORS MAY PROVIDE ADDITIONAL OLED APPLICATION . 164
APPLICATION OF OLEDS IN SENSORS . 164
BENEFITS OF OLED SENSORS . 165
TABLE 69 BENEFITS OF OLED-BASED SENSORS 166
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