This market report is a part of: Retail and Transaction Automation Equipment.

Plagued by numerous store closures, large scale layoffs, and bankruptcy filings in the second half of 2008 and first half of 2009, retailers and hospitality enterprises across globe are finding themselves under severe pressure to improve cost management, enhance customer experiences, and retain/grow their customer base. In attempts to address these pressures and realign themselves with 'new' customer requirements and preferences, retailers and hospitality enterprises must continue to evaluate and invest in automation technologies. The value propositions associated with such technologies have proven their ability to aid in the improvement of product turnover, enhancement of stakeholder interaction, reduction of costs, synchronization multi-channel strategies and development of competitive advantages/differentiators.

As automation technologies continue to mature and evolve, enterprises are being given more choices than ever before regarding potential investment and deployment. However, more alternatives or options lead to the creation of more questions or greater uncertainty. That being the case, the ability to effectively scope and manage such investments has become a major strategic initiative. Enterprise who invest in the wrong solution, run the risk of alienating hard-won, fickle and expensive-to-replace customers. Suppliers who pursue the wrong market opportunity risk precious resources drilling a dry well, and join the ready-to-invest markets too late.

As the retail & transaction automation market continues to redefine itself over the next several years successful suppliers of these technologies need to deftly navigate a fragmenting, faster-moving, more crowded market. In order to do so, suppliers will need the most granular, accurate and reliable market intelligence and analysis. This report will deliver the insight, analysis and data that suppliers need to make the most profitable product, market and channel development decisions.

TABLE OF CONTENTS

I. Executive Summary
II. Scope & Methodology
III. Market Definition & Segmentation
IV. Market Estimates & Forecasts
V. Competitive Analysis
VI. Observations, Expectations and Recmmendations
VII. Appendices

Executive Findings

Slide 2                  A sharp contraction in global demand in 2009, gradual recovery over the next few years
Slide 3                  Gradual recovery expected to arrive the market at pre-recession levels, but not until 2014 perhaps
Slide 4                  Doing more with less is the mantra, and an improvement over the dark days of 2H 2008 and 2009
Slide 5                  Traditional means of differentiation are narrowing, retailer application support demands are expanding
Slide 6                  Broader, more uneven penetration will characterize the next series of opportunities
Slide 7                  Pressure to recognize and reinforce consumers' context demands integration many solutions
Slide 8                  No vendor can do it all, but, growing faster than the market will require innovation on multiple fronts

Scope of the 2010 RAPS Automation Program

Slide 10                   Three tracks focusing on technical segments, vertical markets and channels respectively

Key Methodology Components

Slide 11                 Original, direct-contact primary research is the keystone of our data collection process

Secondary Research

Slide 12                 A wide range of public ­ and private ­ sources of contributed to the foundation of this report

Market Definition & Segmentation

Slide 14                 Retail automation solutions vary along a number of segment definitions...

Product Category Definition

Slide 15                 POS terminals and workstations are morphing to meet changing consumer habits, business rules

Market Segment Definitions & Forecast Terms

Slide 16

POS Terminal Market Technical Value Chain

Slide 17                 POS terminal supplier technical partnerships are more important than ever

POS Terminal Market Commercial Value Chain

Slide 18                  Direct and VAD channels dominate, but ISVs and ISIs are growing importance

Forecast Assumptions & Considerations

Slide 20

POS Terminal Market Regional Shipment Models

Slide 21                  Defending developed home markets, approaching development markets, takes focus, and strength

POS Terminal Market Vertical Shipment Model

Slide 22                    Large format stores with multiple check-out lanes drive demand, but demand is strong in many places

POS Terminal Market Vertical Shipment Model

Slide 23                 Typical store scale, user sophistication, other characteristics shape vertical demand more than ever

POS Terminal Display Technology Preferences

Slide 24                 Consumerization of POS solutions is in full effect with strong demand for touch screens

POS Terminal Market Channel Shipment Model

Slide 25                 Direct is dominant, and not going away ... in fact, it might grow share in the forward few years

POS Terminal Competition Introduction

Slide 27

Global POS Terminal & Workstation Market Shares

Slide 28                 Services, software and global reach are key determinants of market share

POS Terminal Competition ­ Intensifying

Slide 29

Americas POS Terminal Market Shares

Slide 30                 North American market `oligarchy' remains, however, we expect shuffling among tiers 2 and 3

EMEA POS Terminal Market Shares

Slide 31                 Wincor Nixdorf, the local giant, remains the bellwether, however, newer entrants may be gaining

APAC POS Terminal Market Shares

Slide 32                  A strong market, with Tier 1 and Tier 3 local suppliers, global IT vendor interest, will be competitive

Competitive Positioning

Slide 33                  Established leaders. Lots of questions about how they grow share, compete with smaller vendors

Summary Observations & Expectations

Slide 35                   Product management in the POS Terminal / Workstation market is a multi-layered challenge

Slide 36                    Seeking the strategy(ies) that serve the demands of served market defense and target market growth

Slide 37                  Technical value chain partners, and commercial value-chain resellers matter more than ever

Summary Observations & Expectations

Slide 39
Slide 40
Slide 41

LIST OF EXHIBITS

Exhibits 2008

Exhibit 1                 Global Shipments of POS Terminals/Workstations Segmented by Region (Millions of Dollars)
Exhibit 2                 Global Shipments of POS Terminals/Workstations Segmented by Region (Thousands of Units)
Exhibit 3                 Global Shipments of POS Terminals/Workstations Segmented by Region (Average Factory Selling Price - AFSP)
Exhibit 4                 Global Shipments of POS Terminals/Workstations Segmented by Vertical Market (Millions of Dollars)
Exhibit 5                 Global Shipments of POS Terminals/Workstations Segmented by Vertical Market (Thousands of Units)
Exhibit 6                 Global Shipments of POS Terminals/Workstations Segmented by Vertical Market (Average Factory Selling Price - AFSP)
Exhibit 7                 Americas Shipments of POS Terminals/Workstations Segmented by Vertical Market (Millions of Dollars)
Exhibit 8                 Americas Shipments of POS Terminals/Workstations Segmented by Vertical Market (Thousands of Units)
Exhibit 9                 Americas Shipments of POS Terminals/Workstations Segmented by Vertical Market (Average Factory Selling Price - AFSP)
Exhibit 10                EMEA Shipments of POS Terminals/Workstations Segmented by Vertical Market (Millions of Dollars)
Exhibit 11                EMEA Shipments of POS Terminals/Workstations Segmented by Vertical Market (Thousands of Units)
Exhibit 12                EMEA Shipments of POS Terminals/Workstations Segmented by Vertical Market (Average Factory Selling Price - AFSP)
Exhibit 13                Asia-Pacific Shipments of POS Terminals/Workstations Segmented by Vertical Market (Millions of Dollars)
Exhibit 14                Asia-Pacific Shipments of POS Terminals/Workstations Segmented by Vertical Market (Thousands of Units)
Exhibit 15                Asia-Pacific Shipments of POS Terminals/Workstations Segmented by Vertical Market  (Average Factory Selling Price - AFSP)
Exhibit 16               Global Shipments of POS Terminals/Workstations Segmented by Display Type (Millions of Dollars)
Exhibit 17               Global Shipments of POS Terminals/Workstations Segmented by Display Type (Thousands of Units)
Exhibit 18               Global Shipments of POS Terminals/Workstations Segmented by Display Type (Average Factory Selling Price - AFSP)
Exhibit 19               Americas Shipments of POS Terminals/Workstations Segmented by Display Type (Millions of Dollars)
Exhibit 20               Americas Shipments of POS Terminals/Workstations Segmented by Display Type (Thousands of Units)
Exhibit 21               Americas Shipments of POS Terminals/Workstations Segmented by Display Type (Average Factory Selling Price - AFSP)
Exhibit 22               EMEA Shipments of POS Terminals/Workstations Segmented by Display Type (Millions of Dollars)
Exhibit 23               EMEA Shipments of POS Terminals/Workstations Segmented by Display Type (Thousands of Units)
Exhibit 24               EMEA Shipments of POS Terminals/Workstations Segmented by Display Type (Average Factory Selling Price - AFSP)
Exhibit 25               Asia-Pacific Shipments of POS Terminals/Workstations Segmented by Display Type (Millions of Dollars)
Exhibit 26               Asia-Pacific Shipments of POS Terminals/Workstations Segmented by Display Type (Thousands of Units)
Exhibit 27               Asia-Pacific Shipments of POS Terminals/Workstations Segmented by Display Type (Average Factory Selling Price - AFSP)
Exhibit 28               Global Shipments of POS Terminals/Workstations Segmented by Distribution Channel (Millions of Dollars)
Exhibit 29               Americas Shipments of POS Terminals/Workstations Segmented by Distribution Channel (Millions of Dollars)
Exhibit 30               EMEA Shipments of POS Terminals/Workstations Segmented by Distribution Channel (Millions of Dollars)
Exhibit 31               Asia-Pacific Shipments of POS Terminals/Workstations Segmented by Distribution Channel (Millions of Dollars)

Exhibits 2010

Exhibit 1                Global Shipments of POS Terminals/Workstations Segmented by Region (Millions of Dollars)
Exhibit 2                Global Shipments of POS Terminals/Workstations Segmented by Region (Thousands of Units)
Exhibit 3                Global Shipments of POS Terminals/Workstations Segmented by Region (Average Factory Selling Price - AFSP)
Exhibit 4                Global Shipments of POS Terminals/Workstations Segmented by Vertical Market (Millions of Dollars)
Exhibit 5                Global Shipments of POS Terminals/Workstations Segmented by Vertical Market (Thousands of Units)
Exhibit 6                Global Shipments of POS Terminals/Workstations Segmented by Vertical Market (Average Factory Selling Price - AFSP)
Exhibit 7                Americas Shipments of POS Terminals/Workstations Segmented by Vertical Market (Millions of Dollars)
Exhibit 8                Americas Shipments of POS Terminals/Workstations Segmented by Vertical Market (Thousands of Units)
Exhibit 9                Americas Shipments of POS Terminals/Workstations Segmented by Vertical Market (Average Factory Selling Price - AFSP)
Exhibit 10               EMEA Shipments of POS Terminals/Workstations Segmented by Vertical Market (Millions of Dollars)
Exhibit 11               EMEA Shipments of POS Terminals/Workstations Segmented by Vertical Market (Thousands of Units)
Exhibit 12               EMEA Shipments of POS Terminals/Workstations Segmented by Vertical Market (Average Factory Selling Price - AFSP)
Exhibit 13               Asia-Pacific Shipments of POS Terminals/Workstations Segmented by Vertical Market (Millions of Dollars)
Exhibit 14               Asia-Pacific Shipments of POS Terminals/Workstations Segmented by Vertical Market (Thousands of Units)
Exhibit 15               Asia-Pacific Shipments of POS Terminals/Workstations Segmented by Vertical Market (Average Factory Selling Price - AFSP)
Exhibit 16               Global Shipments of POS Terminals/Workstations Segmented by Display Type (Millions of Dollars)
Exhibit 17               Global Shipments of POS Terminals/Workstations Segmented by Display Type (Thousands of Units)
Exhibit 18               Global Shipments of POS Terminals/Workstations Segmented by Display Type (Average Factory Selling Price - AFSP)
Exhibit 19               Americas Shipments of POS Terminals/Workstations Segmented by Display Type (Millions of Dollars)
Exhibit 20               Americas Shipments of POS Terminals/Workstations Segmented by Display Type (Thousands of Units)
Exhibit 21               Americas Shipments of POS Terminals/Workstations Segmented by Display Type (Average Factory Selling Price - AFSP)
Exhibit 22               EMEA Shipments of POS Terminals/Workstations Segmented by Display Type (Millions of Dollars)
Exhibit 23               EMEA Shipments of POS Terminals/Workstations Segmented by Display Type (Thousands of Units)
Exhibit 24               EMEA Shipments of POS Terminals/Workstations Segmented by Display Type (Average Factory Selling Price - AFSP)
Exhibit 25               Asia-Pacific Shipments of POS Terminals/Workstations Segmented by Display Type (Millions of Dollars)
Exhibit 26               Asia-Pacific Shipments of POS Terminals/Workstations Segmented by Display Type (Thousands of Units)
Exhibit 27               Asia-Pacific Shipments of POS Terminals/Workstations Segmented by Display Type (Average Factory Selling Price - AFSP)
Exhibit 28               Global Shipments of POS Terminals/Workstations Segmented by Distribution Channel (Millions of Dollars)
Exhibit 29               Americas Shipments of POS Terminals/Workstations Segmented by Distribution Channel (Millions of Dollars)
Exhibit 30               EMEA Shipments of POS Terminals/Workstations Segmented by Distribution Channel (Millions of Dollars)
Exhibit 31               Asia-Pacific Shipments of POS Terminals/Workstations Segmented by Distribution Channel (Millions of Dollars)

Supplier Share 2008

Exhibit 1                Global Shipments of POS Terminals and Workstations by Supplier Share (Percent of Dollars)
Exhibit 2                Americas Shipments of POS Terminals and Workstations by Supplier Share (Percent of Dollars)
Exhibit 3                EMEA Shipments of POS Terminals and Workstations by Supplier Share (Percent of Dollars)
Exhibit 4                Asia-Pacific Shipments of POS Terminals and Workstations by Supplier Share (Percent of Dollars)

Supplier Share 2010

Exhibit 1                Global Shipments of POS Terminals and Workstations by Supplier Share (Percent of Dollars)
Exhibit 2                Americas Shipments of POS Terminals and Workstations by Supplier Share (Percent of Dollars)
Exhibit 3                EMEA Shipments of POS Terminals and Workstations by Supplier Share (Percent of Dollars)
Exhibit 4                Asia-Pacific Shipments of POS Terminals and Workstations by Supplier Share (Percent of Dollars)