Global TV shipment growth improved in Q4’10 after falling sharply in Q3’10, rising 15% Y/Y to a record 77.6 million units, according to the figures released in the latest report. The improvement in annual growth rate, which had fallen to 9% Y/Y in Q3’10, can be attributed to improved growth in developed markets, particularly North America, which had experienced a substantial slowdown during the first half of the year. China was the only region to decline in Q4’10, falling 2% Y/Y as a significant decline in CRT TV shipments more than offset growth of LCD and plasma.

For the first time since Q1’10, LCD TV had stronger Y/Y growth than plasma TV, as prices for LED-backlit LCD TV models fell a little faster—increasing LED share to 30% for the first time. Prices for standard CCFL-backlit LCD TVs also fell a little more quickly because panel price declines upstream in the supply chain worked through to retail prices. Plasma TV growth continued to be quite positive, rising 20% Y/Y, although there are signs that the growth rate is starting to slow as LCD TV prices have become competitive at several key sizes, particularly 42”. Global CRT TV shipments continue to contract at a rate of about 30% Y/Y each quarter.

This report covers the entire range of TV products shipped worldwide and regionally. Offering the industry’s most comprehensive coverage of the TV market, our global team of industry experts analyzes historical shipments and forecast projections to deliver the most detailed information and insights available.

• Analyze market share, product mix and forecast by
  • Technology
  • Brand
  • Size
  • Format
  • Frame rate
  • Backlight type
  • 3D
• Track technology penetration, including
  • LCD, PDP, OLED, CRT and RP TVs
  • LED backlight type and frame rate
  • 3D
• Formulate product and pricing strategies with revenues, revenue shares and average selling prices
• Analyze plasma and LCD panel shipments, supply and forecasts (optional upgrade)
• Follow different markets with unmatched regional coverage (eight regions)
• Understand current economic risks, opportunities and key considerations
• Gain insight into specific technologies, applications and go-to-market strategies
• Assess the potential of new trends, applications and markets
• Get expert analysis on technologies, prices, regions, brands, outlooks, supply chain considerations, results vs. forecasts and more

Quarterly Delivery Schedule

Worldwide and Regional TV Shipments and Forecast

Week 7: Historical Data (Pivot Tables)
Week 8: Historical Analysis and Insights (PowerPoint)
Week 11: Full Historical and Forecast Data (Pivot Tables, Flex Files)
Week 14: Full Historical and Forecast Analysis and Insights (PowerPoint)

LCD and Plasma TV Panels

Week 6: Historical Data (Pivot Tables, Flex Files)
Week 7: Historical Analysis and Insights (PowerPoint)
Week 12: Full Historical and Forecast Data (Pivot Tables, Flex Files)
Week 15: Full Historical and Forecast Analysis and Insights (PowerPoint)