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Quarterly Mobile PC Shipment and Forecast Report

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ISBN/SKU #:
DS4879
Research Group:
DisplaySearch
Date of Publication:
2012 Continually updated

Summary

Apple shipped over 13.5 million mobile PCs in Q2’11 for 136% Y/Y shipment growth, overtaking HP for the top spot, according to the report. Nearly 80% of Apple’s mobile PC shipments were iPads, which reached over 10.7 million units, for 107% Y/Y growth. Apple’s total mobile PC shipments (notebook and tablet PCs) were 3.9 million units more than HP’s nearly 9.7 million units for the quarter.

From a category perspective, tablet PCs continue to be the engine of growth for the mobile PC industry. Tablet PC shipments were up nearly 70% Q/Q and over 400% Y/Y with nearly 16.4 million units shipped in Q2’11. Notebook PC shipments were down 2% Q/Q but up 2% Y/Y with nearly 48 million units shipped in Q2’11. A consumer notebook PC adoption slowdown continues to hold back the industry following a 2% Y/Y drop in shipments in Q1’11. Worldwide mobile PC shipments (including notebook and tablet PCs) reached 64.4 million in Q2’11, up 10% Q/Q and 28% Y/Y. Among the top five players, Acer experienced the largest decline in shipment growth. Acer’s shipment growth declined in Q2’11, falling 4% Q/Q and 12% Y/Y.

In the notebook PC category, Samsung and Dell had the fastest shipment growth, up 44% and 33% Y/Y, respectively. Dell was also up Q/Q with 27% shipment growth, as it continues to take advantage of a rebound in commercial market PC shipments. Samsung’s shipments fell 16% Q/Q as it was unable to build off of strong shipment results in EMEA and China. Still Samsung was able to top Q1’11 shipment levels in North America and Asia Pacific.

This report provides segmented tracking by tablet PC, notebook PC and mini-notes.

What’s driving mobile PC growth? Which tablet PCs will challenge the iPad? And how is the popularity of tablet PC and mini-notes impacting notebook PC sales? Find out and keep up with tablet PCs, mini-notes and notebook PCs in one comprehensive report. The Quarterly Mobile PC Shipment and Forecast Report delivers insight and data into worldwide and regional mobile PC shipments for both global and regional brands.

Use this report to:

  • Forecast market size for the entire range of mobile PCs, including tablet PCs
  • Formulate successful product and pricing strategies
  • Gain insight into current market risks, opportunities and key considerations
  • Accurately assess the potential of emerging technologies such as OLED, e-paper and more

 

Data Covered

  • Set shipments, revenues and ASPs for mobile PCs segmented by
    • Application: mini-note/tablet PCs, ultra-portables (~10.4”-12.5”), portables (13.1”-16.4”) and desktop replacements (~17”+)
    • Geography: worldwide or by regions: North America, EMEA, China, Japan, Asia Pacific and Latin America
    • 60+ sizes/resolutions by brand, by region by category with newly enhanced B2C (Consumer) vs. B2B (Commercial) historical tracking by region
  • Complete separation of notebook PCs and mini-notes/netbooks for tracking and forecasts
  • Comparative analysis for tablet PCs against netbooks to help determine if tablet PCs are an evolution of the personal computer or an add-on luxury device
  • Tablet PCs will be broken out into a separate category as the market dictates and moves beyond a one-product category
  • Tracking for 30+ brands including global brands as well as regional-specific brands by size, by format (for example, 16:10 vs. 16:9)
  • Results for the prior 8+ quarters and 16+ rolling quarterly forecast

Key Questions Answered

  • What role will tablet PCs play in the evolving PC market?
  • What are the significant product trends in the mobile PC markets?
  • What companies are gaining or losing share, in what regions and why?
  • How big is the mobile PC market both worldwide and regionally?

Quarterly Delivery Schedule

Week 6: QuickShip <- NEW (Preliminary by Brand by Region)
Week 10: Historical Data (Pivot Tables, Flex Files)
Week 11: Historical Analysis (PowerPoint)
Week 12: Shipment History + Forecast (Excel Pivot Tables)
Week 13: Shipment History + Forecast Analysis (Excel Flex Files)
Week 14: Shipment History + Forecast Analysis (PowerPoint)

Outline

  • Shipment & Revenue Results and Analysis
  • Analysis and Implications
  • Forecast Outlook
  • Forecast Analysis and Implications

Additional Information

Subscription Package Duration: Annual Frequency: Quarterly Format: PowerPoint, Excel Week 6: QuickShip <- NEW (Preliminary by Brand by Region) Week 10: Historical Data (Pivot Tables, Flex Files) Week 11: Historical Analysis (PowerPoint) Week 12: Shipment History + Forecast (Excel Pivot Tables) Week 13: Shipment History + Forecast Analysis (Excel Flex Files) Week 14: Shipment History + Forecast Analysis (PowerPoint)

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