This study pinpoints the structural and market forces that will shape the technologically–driven, self–service industry at a global level though 2015.  Specifically, the report measures, forecasts and analyzes the global market for automated teller machines (ATMs), self–service kiosks and vending machines.  It examines the impact of various trends that impact these dynamic markets.  The information in this report:

• Provides an overview of the self–service industry, including the various factors and trends that affect the industry from the perspective of various stakeholders, including technology vendors, component suppliers, and customers

• Contains global forecasts and market trend analyses for ATMs, self–service kiosks and vending machines.  It does not cover self–checkout systems used in the retail environment

• Identifies and evaluates the impact of economic, technological, legal/regulatory, and other factors that will drive the future market for each of these new technologies

• Analyzes market trends, citing data for 2010, and 5–year forecasts, including 5–year compound annual growth rates (CAGRs) through 2015

• Considers the market by geography, that is, North America, Europe, the Middle East and Africa (EMEA), Asia–Pacific (including Australia, Japan, and New Zealand), and Latin/South America (including Mexico), as well as by product segments.  This report also contains qualitative pricing and technology analyses.

Reasons for Doing the Study

Researchers commissioned this study to provide a comprehensive analysis of emerging and existing self–service technologies.  This is an update of a previous report.

The main goal of this study is to provide the reader with an understanding of developments in the self–service technologies market that would influence the future size and structure of the industry.  It is also intended to satisfy the need for an objective, quantitative analysis of the self–service market and identifies the key segments and technologies that show the greatest potential between 2011 and 2015 and also projects the future demand for the different technologies while evaluating the challenges that must be overcome for the market to realize its full potential.

In the current economic climate, retailers, bankers, airline companies and technology vendors are facing unprecedented fiscal pressures, and this report explores a range of self–service technologies that they can use to maintain a competitive advantage and improve customer satisfaction.

Scope of the Report

This report addresses the global market for self–service technologies and covers the following segments:

•     ATMs

•     Self–service kiosks

•     Vending machines

The study is organized around the following major topics for each of the technologies:

•     Executive summary

•     Overview

•     Industry challenges and concerns

•     Industry regulations and compliances

•     Market forces: drivers and impediments (factors that will influence the long–term development of the market)

•     Technology analysis

•     Pricing analysis

•     Geographic analysis and market sizes by geography and products

•     Industry structure and market shares

•     Company profiles.

Self–checkout systems are excluded from this research.

The geographical scope of this report is the global market.

Intended Audience

This report is an exhaustive study of self–service technologies with crucial statistics and analyses of the market structure, market size, vertical segments, emerging and existing trends and technologies, major opportunities, and market shares of key players.

This report has been written for the entire retail community, including the following:

•     Technology vendors, distributors, and component suppliers

•     System integrators, resellers, consultants, retailers, bankers and other stakeholders involved in the self–service industry

•     Financial institutions such as investment banks and venture capitalists

•     Analyst communities

Highlights of the Report

• The total installed combined base for self–service technologies including ATMs, self–service kiosks and vending machines is estimated at 28.2 million units in 2010 and is expected to reach 33.8 million units by 2015, growing at a compound annual growth rate (CAGR) of 3.7% from 2010 through 2015.

• Vending machines represent the largest segment in this market, accounting for more than 85% of all deployments to date.  This sector was estimated at 24.4 million units in 2010 and is expected to increase at a 3.2% compound annual growth rate (CAGR) to reach 28.6 million units in 2015.

• In terms of growth, self–service kiosks are projected to experience the maximum growth in installations with a compound annual growth rate (CAGR) of 9.3%. This sector was estimated at 1.6 million units in 2010 and is expected to reach 2.5 million units in 2015.

TABLE OF CONTENTS

CHAPTER ONE: INTRODUCTION  
STUDY GOALS AND OBJECTIVES . 1
REASONS FOR DOING THE STUDY  1
SCOPE OF REPORT  2
INTENDED AUDIENCE  3
INFORMATION SOURCES . 3
ANALYST CREDENTIALS  3
DISCLAIMER . 4

CHAPTER TWO: SUMMARY  
SUMMARY TABLE OVERALL INSTALLED BASE OF SELF–SERVICE
TECHNOLOGIES, THROUGH 2015 (MILLION UNITS)  5
SUMMARY FIGURE OVERALL INSTALLED BASE OF SELF–
SERVICE TECHNOLOGIES, 2009-2015 (MILLION UNITS) . 5
SUMMARY (CONTINUED)  6

CHAPTER THREE: AUTOMATED TELLER MACHINES
OVERVIEW . 7
PRODUCT SEGMENTATION . 7
MARKET SEGMENTATION . 8
INDUSTRY REGULATIONS AND COMPLIANCES . 9
EUROCARD MASTERCARD VISA (EMV): CHIP AND PIN  9
EURO ALLIANCE OF PAYMENT SCHEME (EAPS):  10
SINGLE EURO PAYMENTS AREA (SEPA): . 10
COMPLIANCE WITH PAYMENT CARD INDUSTRY (PCI)  11
Payment Card Industry Data Security Standard (PCI
DSS)  11
Payment Card Industry Pin Entry Device (PCI PED) . 11
Payment Application Data Security Standard (PA–DSS) . 11
OTHER KEY REGULATIONS  12
INDUSTRY CHALLENGES AND CONCERNS . 12
SECURITY CONCERNS . 13
REGIONAL VENDORS HAVE A COMPETITIVE EDGE IN
CERTAIN MARKETS . 14
INACCURATE FORECASTS  15
WITHDRAWAL AT THE POS . 15
CASHLESS SOCIETY AND MOBILE BANKING . 16
CONSOLIDATION AT THE PROCESSORS END. 16
MARKET FORCES: DRIVERS AND IMPEDIMENTS  17
MARKET DRIVERS . 17
Compliances and the Worldwide Fraud Rates . 17
Emerging Markets . 18
Replacement Wave and Multifunctional ATMs . 19
Check Deposits  20
Faster Connectivity . 21
Advent of New Technologies . 21
Increase in Outsourcing  22
Continued Increase in Off–Premise ATMs . 23
Multichannel Approach . 23
Selective Surcharging and Surcharge–Free Schemes  23
MARKET IMPEDIMENTS  24
Saturated Market in North America and the Western
Europe . 24
Refurbished Units Might Impede the Growth of New
Terminals  25
Economic Conditions and Device Replacement Cycle  25
TECHNOLOGY TRENDS  26
HARDWARE  26
SOFTWARE  27
PRICING TRENDS  27
Price Trends and Installation Costs . 28
GLOBAL MARKET FORECASTS . 29
TABLE 1 TOTAL NUMBER OF ATMS INSTALLED BY GEOGRAPHIC
REGION, 2010 (UNITS/%) . 29
FIGURE 1 TOTAL NUMBER OF ATMS INSTALLED BY GEOGRAPHIC
REGION, 2010 (%) . 30
FIGURE 2 ON–PREMISE VS. OFF–PREMISE ATMS, 2010 (%) . 30
FIGURE 2 (CONTINUED) . 31
TABLE 2 PROJECTED GROWTH IN INSTALLED ATM BASE BY
GEOGRAPHIC REGION, THROUGH 2015 (UNITS) . 32
FIGURE 3 PROJECTED GROWTH IN INSTALLED ATM BASE BY
GEOGRAPHIC REGION, 2009-2015 (UNITS)  32
GLOBAL MARKET FORECASTS (CONTINUED)  33
TABLE 3 PROJECTED ATM REVENUES BY GEOGRAPHIC REGION,
THROUGH 2015 ($ MILLIONS) . 34
FIGURE 4 PROJECTED ATM REVENUES BY GEOGRAPHIC REGION,
2009-2015 ($ MILLIONS)  34
TABLE 4 PROJECTED ATM UNIT SALES GROWTH BY GEOGRAPHIC
REGION, THROUGH 2015 (UNITS) . 35
FIGURE 5 PROJECTED ATM UNIT SALES GROWTH BY
GEOGRAPHIC REGION, 2009-2015 (UNITS) . 35
FIGURE 6 ATM SHIPMENTS BY GEOGRAPHIC REGION, 2010 (%) . 36
MARKET OVERVIEW BY REGION . 36
NORTH AMERICA  36
North America (Continued) . 37
North American Market Forecasts . 38
TABLE 5 PROJECTED GROWTH IN INSTALLED ATM BASE IN
NORTH AMERICA, THROUGH 2015 (UNITS)  39
FIGURE 7 PROJECTED GROWTH IN INSTALLED ATM BASE IN
NORTH AMERICA 2009-2015 (UNITS)  40
TABLE 6 PROJECTED ATM REVENUES IN NORTH AMERICA BY
PRODUCT SEGMENT, THROUGH 2015 ($ MILLIONS)  41
FIGURE 8 PROJECTED ATM REVENUES IN NORTH AMERICA BY
PRODUCT TYPE, 2009-2015 ($ MILLIONS) . 41
TABLE 7 PROJECTED ATM UNIT SHIPMENT GROWTH IN NORTH
AMERICA BY PRODUCT TYPE, THROUGH 2015 (UNITS)  42
FIGURE 9 PROJECTED ATM UNIT SHIPMENT GROWTH IN NORTH
AMERICA BY PRODUCT TYPE, 2009-2015 (UNITS)  42
EUROPE, THE MIDDLE EAST, AND AFRICA  42
Europe, the Middle East, and Africa (Continued)  43
EMEA Market Forecasts . 44
EMEA Market Forecasts (Continued) . 45
EMEA Market Forecasts (Continued) . 45
TABLE 8 PROJECTED GROWTH IN INSTALLED ATM BASE IN
EMEA, THROUGH 2015 (UNITS). 46
FIGURE 10 PROJECTED GROWTH IN INSTALLED ATM BASE IN
EMEA, 2009-2015 (UNITS)  46
TABLE 9 PROJECTED ATM REVENUES IN EMEA BY PRODUCT
TYPE, 2009, THROUGH 2015 ($ MILLIONS) . 47
FIGURE 11 PROJECTED ATM REVENUES IN EMEA BY PRODUCT
TYPE, 2009-2015 ($ MILLIONS)  47
TABLE 10 PROJECTED ATM UNIT SHIPMENT GROWTH IN EMEA
BY PRODUCT TYPE THROUGH 2015 (UNITS)  48
FIGURE 12 PROJECTED ATM UNIT SHIPMENT GROWTH IN EMEA
BY PRODUCT TYPE, 2009-2015 (UNITS). 48
ASIA–PACIFIC  48
Asia–Pacific (Continued) . 49
Asia–Pacific (Continued) . 50
Asia–Pacific Market Forecasts  51
TABLE 11 PROJECTED GROWTH IN INSTALLED ATM BASE IN
ASIA–PACIFIC, THROUGH 2015 (UNITS)  52
FIGURE 13 PROJECTED GROWTH IN INSTALLED ATM BASE IN
ASIA–PACIFIC 2009-2015 (UNITS) . 52
TABLE 12 PROJECTED ATM REVENUES IN ASIA–PACIFIC BY
PRODUCT TYPE, THROUGH 2015 ($ MILLIONS)  53
FIGURE 14 PROJECTED ATM REVENUES IN ASIA–PACIFIC BY
PRODUCT TYPE, 2009-2015 ($ MILLIONS)  54
TABLE 13 PROJECTED ATM UNIT SHIPMENT GROWTH IN ASIA–
PACIFIC BY PRODUCT TYPE, THROUGH 2015 (UNITS) . 54
FIGURE 15 PROJECTED ATM UNIT SHIPMENT GROWTH IN ASIA–
PACIFIC BY PRODUCT TYPE, 2009-2015 (UNITS)  55
LATIN AMERICA  55
Latin American Market Forecasts  56
Latin American … (Continued)  57
TABLE 14 PROJECTED GROWTH IN INSTALLED BASE OF ATMS IN
LATIN AMERICA, THROUGH 2015 (UNITS)  58
FIGURE 16 PROJECTED GROWTH IN INSTALLED BASE OF ATMS
IN LATIN AMERICA, 2010-2015 (UNITS)  58
TABLE 15 PROJECTED ATM REVENUES IN LATIN AMERICA BY
PRODUCT TYPE, THROUGH 2015 ($ MILLIONS) . 59
FIGURE 17 PROJECTED ATM REVENUES IN LATIN AMERICA BY
PRODUCT TYPE, THROUGH 2015 ($ MILLIONS) . 59
TABLE 16 PROJECTED ATM UNIT SHIPMENT GROWTH IN LATIN
AMERICA BY PRODUCT TYPE, THROUGH 2015 (UNITS) . 60
FIGURE 18 PROJECTED ATM UNIT SHIPMENT GROWTH IN LATIN
AMERICA BY PRODUCT TYPE, 2009-2015 (UNITS)  60
INDUSTRY STRUCTURE . 60
COMPETITIVE ANALYSIS  61
MARKET SHARE ANALYSIS. 62
TABLE 17 COMPANY MARKET SHARES IN THE ATM INDUSTRY,
2010 (%)  62
FIGURE 19 COMPANY MARKET SHARES IN THE ATM INDUSTRY,
2010 (%)  63
COMPANY PROFILES  63
DIEBOLD, INCORPORATED . 63
NCR CORPORATION  64
NCR Corporation (Continued) . 65
WINCOR NIXDORF AG  66
OTHER KEY VENDORS . 67
Eltna Group (Tranax Technologies)  67
Fujitsu  68
GRG Banking . 68
Hitachi  69
Itautec S.A.  70
Nautilus Hyosung  70
Triton Systems . 71
Triton Systems (Continued) . 72

CHAPTER FOUR: SELF–SERVICE KIOSKS  
OVERVIEW . 73
PRODUCT SEGMENTATION . 74
MARKET SEGMENTATION . 75
PRODUCT SEGMENTS . 76
TICKETING KIOSKS  76
Airline Ticketing Kiosks  76
Parking Kiosks . 77
HOTEL KIOSKS  77
FOOD SERVICE KIOSKS . 78
RETAIL KIOSKS . 78
DVD Kiosk . 79
Photo Kiosk  79
OTHER KIOSKS  80
Healthcare Kiosks . 80
Postal Kiosks 81
Bill Payment Kiosks  81
INDUSTRY REGULATIONS AND COMPLIANCES . 82
COMPLIANCE WITH PCI  82
Payment Card Industry Data Security Standard (PCI
DSS)  82
Payment Card Industry Pin Entry Device (PCI PED) . 82
Payment Application Data Security Standard (PA–DSS) . 83
OTHER KEY REGULATIONS  83
INDUSTRY CHALLENGES AND CONCERNS . 84
SECURITY CONCERNS . 84
CUSTOMER ACCEPTANCE AND SERVICE  85
INTEGRATION ISSUES . 86
LOCATION AND PRODUCT MIX  87
LABOR CHALLENGES . 87
MARKET FORCES: DRIVERS AND IMPEDIMENTS  88
MARKET DRIVERS . 88
Shorter Waiting Time and Increased Customer Service . 88
Increased Labor Productivity and Existing Labor
Challenges  88
Increasing Demand for Self–Service Technologies  89
Reduction in Operating Costs and Quick ROI . 90
Multifunctional Kiosks and Digital Signage  90
Replacement Market . 91
MARKET IMPEDIMENTS  91
Alternate Channels – Internet  91
The Mobile Channel – Smartphones  92
Lack of Interaction and Availability of Labor  93
Market/Economic Conditions  94
TECHNOLOGY TRENDS  94
COMPACT SYSTEMS . 95
MULTI FUNCTIONAL KIOSKS . 95
GREEN TECHNOLOGIES  95
DIGITAL SIGNAGE . 96
PRICING TRENDS  96
Price Trends and Installation Costs . 96
GLOBAL MARKET FORECASTS . 97
TABLE 18 TOTAL NUMBER OF SELF–SERVICE KIOSKS INSTALLED
BY GEOGRAPHIC REGION, 2010 (%) . 98
FIGURE 20 TOTAL NUMBER OF SELF–SERVICE KIOSKS
INSTALLED BY GEOGRAPHIC REGION, 2010 (%)  98
TABLE 19 PROJECTED GROWTH IN SELF–SERVICE KIOSK
INSTALLMENTS BY GEOGRAPHIC REGION, THROUGH 2015
(UNITS)  99
FIGURE 21 PROJECTED GROWTH IN SELF–SERVICE KIOSK
INSTALLMENTS BY GEOGRAPHIC REGION, 2009-2015 (UNITS) . 99
TABLE 20 GLOBAL ANALYSIS OF SELF–SERVICE KIOSKS BY
PRODUCT SEGMENT, 2006 AND 2010 (UNITS)  100
FIGURE 22 GLOBAL ANALYSIS OF SELF–SERVICE KIOSKS BY
PRODUCT SEGMENT, 2006 AND 2010 (UNITS)  100
MARKET OVERVIEW BY REGION . 101
NORTH AMERICA  101
North American Market Forecasts . 102
TABLE 21 PROJECTED GROWTH IN TOTAL NUMBER OF SELF–
SERVICE KIOSKS INSTALLED IN NORTH AMERICA, THROUGH
2015 (UNITS) . 103
FIGURE 23 PROJECTED GROWTH IN TOTAL NUMBER OF SELF–
SERVICE KIOSKS INSTALLED IN NORTH AMERICA, 2010 AND
2015 (UNITS) . 104
TABLE 22 PROJECTED SELF–SERVICE KIOSK UNIT SHIPMENTS
GROWTH IN NORTH AMERICA BY PRODUCT SEGMENT,
THROUGH 2015 (UNITS) . 105
FIGURE 24 PROJECTED SELF–SERVICE KIOSK UNIT SHIPMENTS
GROWTH IN NORTH AMERICA BY PRODUCT SEGMENT, 2010
AND 2015 (UNITS)  105
TABLE 23 PROJECTED SELF–SERVICE KIOSK REVENUES IN
NORTH AMERICA BY PRODUCT SEGMENT, THROUGH 2015 ($
MILLIONS)  106
FIGURE 25 PROJECTED SELF–SERVICE KIOSK REVENUES IN
NORTH AMERICA BY PRODUCT SEGMENT, 2010 AND 2015 ($
MILLIONS)  106
EUROPE, MIDDLE EAST AND AFRICA (EMEA)  107
EMEA Market Forecasts . 108
TABLE 24 PROJECTED GROWTH IN THE TOTAL NUMBER OF
SELF–SERVICE KIOSKS INSTALLED IN EMEA, THROUGH 2015
(UNITS)  109
FIGURE 26 PROJECTED GROWTH IN THE TOTAL NUMBER OF
SELF–SERVICE KIOSKS INSTALLED IN EMEA, 2010 AND 2015
(UNITS)  110
TABLE 25 PROJECTED SELF–SERVICE KIOSK UNIT SHIPMENT
GROWTH IN EMEA BY PRODUCT SEGMENT, THROUGH 2015
(UNITS)  111
FIGURE 27 PROJECTED SELF–SERVICE KIOSK UNIT SHIPMENT
GROWTH IN EMEA BY PRODUCT SEGMENT, 2010 AND 2015
(UNITS)  111
TABLE 26 PROJECTED SELF–SERVICE KIOSK REVENUES IN EMEA
BY PRODUCT SEGMENT, THROUGH 2015 ($ MILLIONS)  112
FIGURE 28 PROJECTED SELF–SERVICE KIOSK REVENUES IN
EMEA BY PRODUCT SEGMENT, 2010 AND 2015 ($ MILLIONS)  112
ASIA–PACIFIC  113
Asia–Pacific Market Forecasts  114
TABLE 27 PROJECTED GROWTH IN THE TOTAL NUMBER OF
SELF–SERVICE KIOSKS INSTALLED IN ASIA–PACIFIC,
THROUGH 2015 (UNITS) . 115
FIGURE 29 PROJECTED GROWTH IN THE TOTAL NUMBER OF
SELF–SERVICE KIOSKS INSTALLED IN ASIA–PACIFIC, 2010 AND
2015 (UNITS) . 116
TABLE 28 PROJECTED SELF–SERVICE KIOSK UNIT SHIPMENT
GROWTH IN ASIA–PACIFIC BY PRODUCT SEGMENT, THROUGH
2015 (UNITS) . 117
FIGURE 30 PROJECTED SELF–SERVICE KIOSK UNIT SHIPMENT
GROWTH IN ASIA–PACIFIC BY PRODUCT SEGMENT, 2010 AND
2015 (UNITS) . 117
TABLE 29 PROJECTED SELF–SERVICE KIOSK REVENUES IN ASIA–
PACIFIC BY PRODUCT SEGMENT, THROUGH 2015 ($ MILLIONS)  118
FIGURE 31 PROJECTED SELF–SERVICE KIOSK REVENUES IN
ASIA–PACIFIC BY PRODUCT SEGMENT, 2010 AND 2015 ($
MILLIONS)  118
LATIN AMERICA  119
Latin American Market Forecasts  119
Latin American Market … (Continued) . 120
TABLE 30 PROJECTED GROWTH IN THE TOTAL NUMBER OF
SELF–SERVICE KIOSKS INSTALLED IN LATIN AMERICA,
THROUGH 2015 (UNITS) . 121
FIGURE 32 PROJECTED GROWTH IN THE TOTAL NUMBER OF
SELF–SERVICE KIOSKS INSTALLED IN LATIN AMERICA . 121
TABLE 31 PROJECTED SELF–SERVICE KIOSK UNIT SHIPMENT
GROWTH IN LATIN AMERICA BY PRODUCT SEGMENT,
THROUGH 2015 (UNITS) . 122
FIGURE 33 PROJECTED SELF–SERVICE KIOSK UNIT SHIPMENT
GROWTH IN LATIN AMERICA BY PRODUCT SEGMENT, 2010 AND
2015 (UNITS) . 123
TABLE 32 PROJECTED SELF–SERVICE KIOSK REVENUES IN
LATIN AMERICA BY PRODUCT SEGMENT, THROUGH 2015 ($
MILLIONS)  123
FIGURE 34 PROJECTED SELF–SERVICE KIOSK REVENUES IN
LATIN AMERICA BY PRODUCT SEGMENT, 2010 AND 2015 ($
MILLIONS)  124
INDUSTRY STRUCTURE . 124
COMPETITIVE ANALYSIS  124
Competitive Analysis (Continued)  125
MARKET SHARE ANALYSIS. 126
TABLE 33 COMPANY MARKET SHARES IN THE SELF–SERVICE
KIOSK INDUSTRY, 2010 (%) . 127
FIGURE 35 COMPANY MARKET SHARES IN THE SELF–SERVICE
KIOSK INDUSTRY, 2010 (%) . 127
COMPANY PROFILES  128
COINSTAR INC.  128
DIEBOLD, INCORPORATED . 128
DNP  129
DYNATOUCH  129
FUJIFILM  130
FUJITSU  131
HOEFT & WESSEL . 132
HP . 132
IBM . 133
IKS TECHNOLOGIES . 134
KIOSK INFORMATION SYSTEMS . 134
KODAK . 135
LUCIDIOM INC. (PARENT COMPANY - NORITSU AMERICA
CORPORATION)  135
MERIDIAN KIOSKS LLC.  136
MOTOROLA . 136
NCR . 137
PHOENIX KIOSKS  138
SONY CORPORATION . 139
WINCOR NIXDORF AG  140
OTHER VENDORS  140
Advance Interactive Technologies Pte. Ltd. . 141
Ariane Systems  141
Aris Technology . 141
Itautec S.A.  142

CHAPTER FIVE: VENDING MACHINES
OVERVIEW . 143
PRODUCT SEGMENTATION . 144
MARKET SEGMENTATION . 144
PRODUCT SEGMENTS . 145
TABLE 34 U.S. VENDING SALES BREAKDOWN BY PRODUCT TYPE,
2006 AND 2010 (%)  146
FIGURE 36 U.S. VENDING SALES BREAKDOWN BY PRODUCT TYPE,
2006 AND 2010 (%)  147
TABLE 35 JAPAN VENDING SALES BREAKDOWN BY PRODUCT
TYPE, 2006 AND 2010 (%) . 147
FIGURE 37 JAPAN VENDING SALES BREAKDOWN BY PRODUCT
TYPE, 2006 AND 2010 (%) . 148
TABLE 36 VENDING MACHINES INSTALLED BY LOCATION, 2010
(%) . 149
FIGURE 38 VENDING MACHINES INSTALLED BY LOCATION, 2010
(%) . 149
STANDARDS AND PROTOCOLS . 149
STANDARDS AND PROTOCOLS (CONTINUED)  150
MARKET TRENDS AND FORCES . 151
KEY FACTORS THAT INFLUENCE VENDING SALES . 151
Location, Location, Location . 151
Product Mix  152
Decline of Traditional Market Segments  152
Sabotage at the Machines . 153
Customer Demographics . 154
MARKET DRIVERS . 154
CONVENIENCE  154
EXPANSION INTO OTHER MARKETS  155
ADVENT OF NEW TECHNOLOGIES . 155
CUSTOMERS’ CHANGING TASTES . 155
ENERGY–EFFICIENT VENDING MACHINES ARE HERE TO
STAY  156
INTELLIGENT VENDING MACHINES  157
REPLACEMENT CYCLES  157
NEW PRODUCT SEGMENTS  158
FULLY AUTOMATED CONVENIENCE STORES 158
INCREASED DEPLOYMENT OF COMBINATION MACHINES  159
MARKET IMPEDIMENTS . 159
SATURATED MARKET IN NORTH AMERICA, WESTERN
EUROPE AND JAPAN . 159
ECONOMIC RECESSION . 159
HEALTH CONCERNS . 160
ALCOHOL AND CIGARETTE VENDING MACHINES . 160
REFURBISHED VENDING MACHINES  161
TECHNOLOGY TRENDS  161
CASHLESS VENDING MACHINES  161
ENERGY–EFFICIENT VENDING MACHINES . 162
WIRELESS VENDING MACHINES  162
CONTACTLESS AND NFC BASED MOBILE PAYMENTS . 162
PRICING TRENDS . 163
PRICE TRENDS AND INSTALLATION COSTS . 164
GLOBAL MARKET FORECASTS . 164
TABLE 37 VENDING MACHINES INSTALLED BASE BY
GEOGRAPHIC REGION, 2010 (%)  165
FIGURE 39 VENDING MACHINES INSTALLED BASE BY
GEOGRAPHIC REGION, 2010 (%)  166
TABLE 38 VENDING MACHINES INSTALLED BY LOCATION, 2010
(%) . 167
FIGURE 40 VENDING MACHINES INSTALLED BY LOCATION, 2010
(%) . 167
TABLE 39 PROJECTED GROWTH IN INSTALLED BASE OF
VENDING MACHINES BY GEOGRAPHIC REGION, THROUGH 2015
(MILLION UNITS)  168
FIGURE 41 PROJECTED GROWTH IN INSTALLED BASE OF
VENDING MACHINES BY GEOGRAPHIC REGION, 2010 AND 2015
(MILLIONS) . 169
MARKET OVERVIEW BY REGION . 169
NORTH AMERICA  169
United States Market Forecasts . 170
TABLE 40 U.S. VENDING SALES BREAKDOWN BY PRODUCT TYPE,
2006 AND 2010 (%)  170
FIGURE 42 U.S. VENDING SALES BREAKDOWN BY PRODUCT TYPE,
2006 AND 2010 (%)  171
TABLE 41 U.S. VENDING MACHINE SALES BY PRODUCT TYPE AND
FORECASTS, THROUGH 2015 ($ MILLIONS)  171
FIGURE 43 U.S. VENDING MACHINE PRODUCT SALES AND
FORECASTS, 2010 AND 2015 ($ MILLIONS) . 172
TABLE 42 PROJECTED INCREASE IN U.S. VENDING MACHINE
INSTALLED BASE BY PRODUCT TYPE, THROUGH 2015
(MILLION UNITS)  173
FIGURE 44 PROJECTED INCREASE IN U.S. VENDING MACHINE
INSTALLED BASE BY PRODUCT TYPE, 2010 AND 2015 (MILLION
UNITS) . 173
JAPAN  174
Japanese Market Forecasts  174
TABLE 43 VENDING SALES BREAKDOWN BY PRODUCT TYPE IN
JAPAN 2006 AND 2010 (%)  175
FIGURE 45 VENDING SALES BREAKDOWN BY PRODUCT TYPE IN
JAPAN 2006 AND 2010 (%)  175
TABLE 44 JAPANESE VENDING MACHINE PRODUCT SALES AND
FORECASTS, THROUGH 2015 ($ MILLIONS) . 176
FIGURE 46 JAPANESE VENDING MACHINE PRODUCT SALES AND
FORECASTS 2005-2015 ($ MILLIONS) . 176
TABLE 45 JAPANESE VENDING MACHINE INSTALLED BASE BY
PRODUCT TYPE, 2010 (%)  177
FIGURE 47 JAPANESE VENDING MACHINE INSTALLED BASE BY
PRODUCT TYPE, 2010 (%)  177
TABLE 46 PROJECTED INCREASE IN JAPANESE VENDING
MACHINE INSTALLED BASE BY PRODUCT TYPE, THROUGH
2015 (MILLION UNITS)  178
FIGURE 48 PROJECTED INCREASE IN JAPANESE VENDING
MACHINE INSTALLED BASE BY PRODUCT TYPE, 2010 AND 2015
(MILLION UNITS)  178
INDUSTRY STRUCTURE . 179
COMPETITIVE ANALYSIS  179
COMPETITIVE ANALYSIS (CONTINUED)  180
COMPANY PROFILES  181
AZKOYEN S.A 181
COIN ACCEPTORS . 181
CRANE MERCHANDISING SYSTEMS . 182
DAVIDOFF INTERNATIONAL VENDING MACHINES,  182
FUJI ELECTRIC RETAIL SYSTEMS CO., LTD . 183
GLORY LTD.  183
MAAS INTERNATIONAL . 184
SANDEN CORP. (INCLUDES SANDEN–VENDO AMERICA,
INC.)  185
VEND RITE SYSTEMS . 185
WESTOMATIC VENDING SERVICES LTD.  186