This report analyzes the worldwide markets for Smartphone Apps in US$ Million by the following product categories: Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management & Productivity Apps, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World.  Annual estimates and forecasts are provided for the period 2008 through 2017. The report profiles 45 companies including many key and niche players such as  Appia, AppCity, Apple, Inc., GetJar, Google, Inc., Handmark Inc., MobiHand, Inc., Nokia Corporation, Research In Motion, and Samsung Electronics Co., Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

TABLE OF CONTENTS

SMARTPHONE APPS									MCP-6701
A GLOBAL STRATEGIC BUSINESS REPORT


                                            
CONTENTS



  1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS                       1
      Study Reliability and Reporting Limitations                          1
      Disclaimers                                                          2
      Data Interpretation & Reporting Level                                3
       Quantitative Techniques & Analytics                                 3
      Product Definitions and Scope of Study                               3
       1. Gaming Apps                                                      3
       2. Entertainment Apps                                               4
       3. Wellness & Everyday Apps                                         4
       4. Money Management & Productivity Apps                             4
       5. Others                                                           4

  2. INDUSTRY OVERVIEW                                                     5
      Earth - A Planet of the Apps: A Curtain Raiser                       5
       More Smartphones Equals More Smartphone Apps                        5
       Smartphone Business Apps On the Rise: Why?                          6
       Opportunity Indicators: Android, the Leading Smartphone Platform    7
        Table 1: Worldwide Market for Smartphones (2009 & 2011E):
        Percentage Market Share Breakdown of Unit Shipments by
        Leading Operating Systems (includes corresponding
        Graph/Chart)                                                       7

        Table 2: World Market for Smartphones (2010): Breakdown of
        Sales Figures in Thousand Units by Geographic Region/Country
        (includes corresponding Graph/Chart)                               8

        Table 3: US Market for Smartphone Applications (2010):
        Proportion of Smartphone Users (%) by Number of Applications
        Downloaded & Installed on Smartphones (includes
        corresponding Graph/Chart)                                         8
       The Current State of the Smartphone Apps Market: A Review           8
       A Straight Talk About the Apps Future                               9
       Market Share Statistics:                                            10
        Table 4: World Smartphone Apps Market (2009 & 2015E):
        Percentage Market Share Breakdown of Apps by Smartphone
        Platform (includes corresponding Graph/Chart)                      10
       Market Trends & Issues: A Primer                                    10
        Mobile Apps: A Beneficiary of the Changing Role Mobile
         Phones: A Primer                                                  10
       Gen X Mobile Phone Users Inspire Development of Innovative
        Software Apps                                                      11
       Sanguine Climate in Smartphones Market Bodes Well for Apps          11
       App Culture More Pronounced in the Developed Markets                12
       Low Cost, Convenience & Ease of Use Drive Market Adoption           12
       Changing Customer Perception & Growing Awareness Encourage
        Growth                                                             13
       Digital Lifestyles will Perk Smartphone App Sales                   13
       Strong Uptake Forecasted Among Commercial/Corporate Subscribers     13
        Benefits Accorded to Business Users                                13
       Smartphone Apps and SaaS Intersect                                  14
       Mushy Teens Also On the Radar                                       14
       Rise of Multi-Channel App Strategy                                  14
       Cost of Creating Apps                                               15
       App Helps Lower Churn Rate Among Service Providers                  15
       Service Providers Wield Apps As a Tool for Differentiation          15
       Service Providers Continue to Push the Boundaries of Apps           16
        Free Smartphone Apps: Competitor or Complementary?                 16
         Table 5: Percentage Share Breakdown of Major App Stores
         Offering by Paid Apps and Free Apps (includes corresponding
         Graph/Chart)                                                      17
        Mobile Marketing: Media World Clamber on to the Mobile
         Bandwagon                                                         17
       Medical Apps: Where Health Meets Technology                         18
        Health Apps Usage for Expectant Mothers and New Born Increasing    19
        FDA Likely to Introduce Regulations For Medical App                19
       Automotive Apps On the Move                                         19
       Mobile App Stores Evolve From Walled Garden Models to Open
        Garden Models                                                      19
       Competition Heats Up                                                20
        Despite Stiff Competition, Apple’s App Store Emerges Tall
         Over the Horizon                                                  21
        Can Google Reiterate Its Android OS Success With Apps?             21
        RIM Strengthens Grip On the Application Market                     22
        Independent App Stores Alter Market Strategy                       22
        Mobile Operators Join the Fray                                     22
         Table 6: Breakdown of Number of Available Applications &
         Cumulative Downloads for Major App Stores As of July 2011
         (includes corresponding Graph/Chart)                              23
      Challenges to Reckon With...                                         23
       Shortage of Wireless Spectrum                                       24
       Lack of Quality Apps                                                24
       Lack Of Marketing Push                                              24
       Risks Associated With Smartphone Apps In Organizations              24
        Industry Still Underprepared to Tackle Security Concerns           25
       Final Frontiers                                                     25
       Mobile Web Browser: A Future Threat to Mobile Apps Market?          26
        Can BlackBerry PlayBook Browser Supplant Mobile App Use?           26
       Outlook                                                             27

  3. PRODUCT OVERVIEW                                                      28
      Introduction                                                         28
      Gaming Apps                                                          28
      Entertainment Apps                                                   29
      Wellness & Everyday Apps                                             29
      Money Management & Productivity Apps                                 29
      Others                                                               30
      Developing a Smartphone App                                          30
      The Value Chain For Mobile App Market                                30
      Revenue Model For Apps                                               31

  4. PRODUCT INNOVATIONS/INTRODUCTIONS                                     32
      Crunchyroll, Marvelous Entertainment Launch Smartphone Apps          32
      iFree Showcases Cutting-Edge Smartphone Apps                         32
      Handmark to Launch Apps for BlackBerry 6                             32
      Telecom Italia Unveils TIM store                                     32
      UGO Entertainment Unveils GameVideos Mobile Application              33
      Lee Enterprises to Launch Mobile Apps for Media Properties           33
      Telstra Intends to Launch Applications on Android Market             33
      Handmark Introduces Twitter Application for Android Platform         33
      Amazon and Research In Motion Introduces Amazon MP3                  34
      Nokia and Skype Unveils Skype for Symbian                            34
      Sony Europe to Launch PlayStation App for Android and iPhone
       Platforms                                                           34
      Mercedes-Benz Launches MIP Connectivity System                       35
      Rogers Media Introduces Rogers Sportsnet App                         35
      OnStar and Chevrolet Rolls Out New Mobile App                        35
      Digital Journal Teams up with Polar Mobile for Introducing
       Smartphone Apps                                                     36
      Polar Mobile and WWF-Canada Team Up to Launch Smartphone Apps        36
      Agilysys Introduces Mobile ResNet App                                36
      Astellas Pharma Launches Smartphone App for Cardiac Imaging Test     37
      Nokia to Launch Foursquare App for Symbian Smartphones               37
      Adidas Launches miCoach Fitness Tracking App                         37
      OnStar Extends Smartphone App Technology                             37
      Google Korea Introduces Smartphone Apps for Android Smartphones      38
      Borders Unveils e-bookstore Smartphone Apps                          38
      AppCity.com Introduces Online Mobile Apps Store                      38
      Chrysler Group to Launch Mobile Vehicle-Information Apps             38
      Blueworld Communities Introduces Afridoctor Smartphone App           39
      Polar Mobile Rolls Out BlackBerry® Super Apps                        39
      Integrated Document Solutions Unveils iPhone Mobile Apps             39
      Motorola Launches ShoutOUT App on Motorola Droid                     40
      rentals.com Launches Smartphone Apps                                 40
      National Football Post Partners and Handmark® to Launch NFP
       Mobile Apps for Pro-Football Fans                                   40
      AFP and Handmark® Introduce AFP Mobile News for BlackBerry®
       Platform                                                            40
      Handmark Introduces TweetCaster for BlackBerry Smartphones           41
      Handmark and PinStack.com to Launch New Mobile Apps                  41
      Handmark Launches Express News for Android Platform                  41
      Handmark and Thomson Reuters Launch New App for BlackBerry
       Smartphones                                                         41
      MobiHand Launches On-Device Windows Mobile App Store                 42
      MobiHand Introduces On-Device App Store Client for Blackberry        42
      Orange Unveils App Store In France and the UK                        42
      Orange Unveils Widget Services                                       42
      Telefonica Unveils App Store                                         43
      Telstra Introduces SurfKit Mobile Internet Platform                  43
      Samsung Introduces Samsung Mobile Widget SDK for TouchWiz User
       Interface                                                           43
      Google Rolls Out Google Voice Apps for BlackBerry and Android
       Platforms                                                           43
      IBM Unveils New Apps for Smartphones                                 43
      Google to Introduce BlackBerry Google Apps Connector                 44
      Pittsburg Steelers Introduce Steelers Game Day Plus App              44
      Registered Express Incorporates Android Smartphone and iPhone
       Apps                                                                44

  5. RECENT INDUSTRY ACTIVITY                                              45
      Pocketgear Rebrands as Appia                                         45
      Research In Motion Opens BlackBerry App World™ Portal to
       Accept BlackBerry® PlayBook™ Apps                                   45
      SplashData Takes Over Iambic                                         45
      PocketGear Takes over Handango                                       46
      Zolstice and ExitCare Team up to Develop Smartphone Apps             46
      HP to Offer Free Download Demo of ePrint                             46
      Samsung to Launch App Store                                          46
      Pinch Media and Flurry to Merge Operations                           47
      University of Michigan Researchers Develop PowerTutor
       Smartphone App                                                      47

  6. FOCUS ON SELECT PLAYERS                                               48
      Appia (USA)                                                          48
      AppCity (France)                                                     48
      Apple, Inc. (USA)                                                    48
      GetJar (USA)                                                         48
      Google, Inc. (USA)                                                   49
      Handmark Inc (USA)                                                   49
      MobiHand, Inc. (USA)                                                 49
      Nokia Corporation (Finland)                                          50
      Research In Motion (Canada)                                          50
      Samsung Electronics Co., Ltd (South Korea)                           50

  7. GLOBAL MARKET PERSPECTIVE                                             51
      Table 7: Global Recent Past, Current & Future Analysis for
      Smartphone Apps by Geographic Region/Country - US, Canada,
      Japan, Europe, Asia-Pacific, Latin America and Rest of World
      Markets Independently Analyzed with Annual Sales Figures in
      US$ Million for Years 2008 through 2017 (includes
      corresponding Graph/Chart)                                           51

      Table 8: Global 10-Year Perspective for Smartphone Apps by
      Geographic Region - Percentage Breakdown of Value Sales for
      US, Canada, Japan, Europe, Asia-Pacific, Latin America and
      Rest of World Markets for Years 2008, 2011 & 2017 (includes
      corresponding Graph/Chart)                                           52

      Table 9: World Recent Past, Current & Future Analysis for
      Gaming Apps by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific, Latin America and Rest of World Markets
      Independently Analyzed with Annual Sales Figures in US$
      Million for Years 2008 through 2017 (includes corresponding
      Graph/Chart)                                                         53

      Table 10: World 10-Year Perspective for Gaming Apps by
      Geographic Region - Percentage Share Breakdown of Value Sales
      for US, Canada, Japan, Europe, Asia-Pacific, Latin America and
      Rest of World Markets for Years 2008, 2011 & 2017 (includes
      corresponding Graph/Chart)                                           54

      Table 11: World Recent Past, Current & Future Analysis for
      Entertainment Apps by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific, Latin America and Rest of World Markets
      Independently Analyzed with Annual Sales Figures in US$
      Million for Years 2008 through 2017 (includes corresponding
      Graph/Chart)                                                         55

      Table 12: World 10-Year Perspective for Entertainment Apps by
      Geographic Region - Percentage Share Breakdown of Value Sales
      for US, Canada, Japan, Europe, Asia-Pacific, Latin America and
      Rest of World Markets for Years 2008, 2011 & 2017 (includes
      corresponding Graph/Chart)                                           56

      Table 13: World Recent Past, Current & Future Analysis for
      Wellness & Everyday Apps by Geographic Region - US, Canada,
      Japan, Europe, Asia-Pacific, Latin America and Rest of World
      Markets Independently Analyzed with Annual Sales Figures in
      US$ Million for Years 2008 through 2017 (includes
      corresponding Graph/Chart)                                           57

      Table 14: World 10-Year Perspective for Wellness & Everyday
      Apps by Geographic Region - Percentage Share Breakdown of
      Value Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin
      America and Rest of World Markets for Years 2008, 2011 & 2017
      (includes corresponding Graph/Chart)                                 58

      Table 15: World Recent Past, Current & Future Analysis for
      Money Management/Productivity Apps by Geographic Region - US,
      Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of
      World Markets Independently Analyzed with Annual Sales Figures
      in US$ Million for Years 2008 through 2017 (includes
      corresponding Graph/Chart)                                           59

      Table 16: World 10-Year Perspective for Money
      Management/Productivity Apps by Geographic Region - Percentage
      Share Breakdown of Value Sales for US, Canada, Japan, Europe,
      Asia-Pacific, Latin America and Rest of World Markets for
      Years 2008, 2011 & 2017 (includes corresponding Graph/Chart)         60

      Table 17: World Recent Past, Current & Future Analysis for
      Other Apps by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific, Latin America and Rest of World Markets
      Independently Analyzed with Annual Sales Figures in US$
      Million for Years 2008 through 2017 (includes corresponding
      Graph/Chart)                                                         61

      Table 18: World 10-Year Perspective for Other Apps by
      Geographic Region - Percentage Share Breakdown of Value Sales
      for US, Canada, Japan, Europe, Asia-Pacific, Latin America and
      Rest of World Markets for Years 2008, 2011 & 2017 (includes
      corresponding Graph/Chart)                                           62

  8. THE UNITED STATES                                                     63
      A.Market Analysis                                                    63
        Apps Revolutionize the US Infotainment Market                      63
        Product Launches                                                   64
        Strategic Corporate Developments                                   69
        Select US Players                                                  70
      B.Market Analytics                                                   72
        Table 19: US Recent Past, Current & Future Analysis for
        Smartphone Apps by Product Category - Gaming Apps,
        Entertainment Apps, Wellness & Everyday Apps, Money
        Management/Productivity Apps, and Others Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2008 through 2017 (includes corresponding
        Graph/Chart)                                                       72

        Table 20: US 10-Year Perspective for Smartphone Apps by
        Category - Percentage Breakdown of Value Sales for Gaming
        Apps, Entertainment Apps, Wellness & Everyday Apps, Money
        Management/Productivity Apps, and Others Markets for Years
        2008, 2011 & 2017 (includes corresponding Graph/Chart)             73

  9. CANADA                                                                74
      A.Market Analysis                                                    74
        Market Overview                                                    74
        Product Launches                                                   74
        Strategic Corporate Development                                    77
        Research In Motion - A Key Player                                  78
      B.Market Analytics                                                   79
        Table 21: Canadian Recent Past, Current & Future Analysis
        for Smartphone Apps by Product Category - Gaming Apps,
        Entertainment Apps, Wellness & Everyday Apps, Money
        Management/Productivity Apps, and Others Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2008 through 2017 (includes corresponding
        Graph/Chart)                                                       79

        Table 22: Canadian 10-Year Perspective for Smartphone Apps
        by Product Category - Percentage Breakdown of Value Sales
        for Gaming Apps, Entertainment Apps, Wellness & Everyday
        Apps, Money Management/ Productivity Apps, and Others
        Markets for Years 2008, 2011 & 2017 (includes corresponding
        Graph/Chart)                                                       80

  10. JAPAN                                                                81
      A.Market Analysis                                                    81
        Product Launch                                                     81
      B.Market Analytics                                                   82
        Table 23: Japanese Recent Past, Current & Future Analysis
        for Smartphone Apps by Product Category - Gaming Apps,
        Entertainment Apps, Wellness & Everyday Apps, Money
        Management/Productivity Apps, and Others Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2008 through 2017 (includes corresponding
        Graph/Chart)                                                       82

        Table 24: Japanese 10-Year Perspective for Smartphone Apps
        by Product Category - Percentage Breakdown of Value Sales
        for Gaming Apps, Entertainment Apps, Wellness & Everyday
        Apps, Money Management/ Productivity Apps, and Others
        Markets for Years 2008, 2011 & 2017 (includes corresponding
        Graph/Chart)                                                       83

  11. EUROPE                                                               84
      A.Market Analysis                                                    84
        Market Overview                                                    84
        Product Launches                                                   84
        Strategic Corporate Development                                    85
      B.Market Analytics                                                   86
        Table 25: European Recent Past, Current & Future Analysis
        for Smartphone Apps by Region/ Country - France, Germany,
        Italy, UK and Rest of Europe Markets Independently Analyzed
        with Annual Sales Figures in US$ Million for Years 2008
        through 2017 (includes corresponding Graph/Chart)                  86

        Table 26: European 10-Year Perspective for Smartphone Apps
        by Country/Region - Percentage Share Breakdown of Value
        Sales for France, Germany, Italy, UK and Rest of Europe
        Markets for Years 2008, 2011 & 2017 (includes corresponding
        Graph/Chart)                                                       87

        Table 27: European Recent Past, Current & Future Analysis
        for Smartphone Apps by Product Category - Gaming Apps,
        Entertainment Apps, Wellness & Everyday Apps, Money
        Management/Productivity Apps, and Others Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2008 through 2017 (includes corresponding
        Graph/Chart)                                                       88

        Table 28: European 10-Year Perspective for Smartphone Apps
        by Product Category - Percentage Breakdown of Value Sales
        for Gaming Apps, Entertainment Apps, Wellness & Everyday
        Apps, Money Management/ Productivity Apps, and Others
        Markets for Years 2008, 2011 & 2017 (includes corresponding
        Graph/Chart)                                                       89

  11a. FRANCE                                                              90
      A.Market Analysis                                                    90
        Product Launch                                                     90
        AppCity - A Key Player                                             90
      B.Market Analytics                                                   91
        Table 29: French Recent Past, Current & Future Analysis for
        Smartphone Apps by Product Category - Gaming Apps,
        Entertainment Apps, Wellness & Everyday Apps, Money
        Management/Productivity Apps, and Others Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2008 through 2017 (includes corresponding
        Graph/Chart)                                                       91

        Table 30: French 10-Year Perspective for Smartphone Apps by
        Product Category - Percentage Breakdown of Value Sales for
        Gaming Apps, Entertainment Apps, Wellness & Everyday Apps,
        Money Management/ Productivity Apps, and Others Markets for
        Years 2008, 2011 & 2017 (includes corresponding Graph/Chart)       92

  11b. GERMANY                                                             93
      A.Market Analysis                                                    93
        Market Share Statistics:                                           93
         Table 31: German Smartphone App Users (2010): Percentage
         Share Breakdown by Average Spending on Smartphone Apps
         (includes corresponding Graph/Chart)                              93
        Product Launch                                                     93
      B.Market Analytics                                                   94
        Table 32: German Recent Past, Current & Future Analysis for
        Smartphone Apps by Product Category - Gaming Apps,
        Entertainment Apps, Wellness & Everyday Apps, Money
        Management/Productivity Apps, and Others Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2008 through 2017 (includes corresponding
        Graph/Chart)                                                       94

        Table 33: German 10-Year Perspective for Smartphone Apps by
        Product Category - Percentage Breakdown of Value Sales for
        Gaming Apps, Entertainment Apps, Wellness & Everyday Apps,
        Money Management/ Productivity Apps, and Others Markets for
        Years 2008, 2011 & 2017 (includes corresponding Graph/Chart)       95

  11c. ITALY                                                               96
      A.Market Analysis                                                    96
        Product Launch                                                     96
      B.Market Analytics                                                   97
        Table 34: Italian Recent Past, Current & Future Analysis for
        Smartphone Apps by Product Category - Gaming Apps,
        Entertainment Apps, Wellness & Everyday Apps, Money
        Management/Productivity Apps, and Others Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2008 through 2017 (includes corresponding
        Graph/Chart)                                                       97

        Table 35: Italian 10-Year Perspective for Smartphone Apps by
        Product Category - Percentage Breakdown of Value Sales for
        Gaming Apps, Entertainment Apps, Wellness & Everyday Apps,
        Money Management/Productivity Apps, and Others Markets for
        Years 2008, 2011 & 2017 (includes corresponding Graph/Chart)       98

  11d. THE UNITED KINGDOM                                                  99
      A.Market Analysis                                                    99
        Market Overview                                                    99
        Product Launches                                                   99
      B.Market Analytics                                                   100
        Table 36: UK Recent Past, Current & Future Analysis for
        Smartphone Apps by Product Category - Gaming Apps,
        Entertainment Apps, Wellness & Everyday Apps, Money
        Management/Productivity Apps, and Others Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2008 through 2017 (includes corresponding
        Graph/Chart)                                                       100

        Table 37: UK 10-Year Perspective for Smartphone Apps by
        Product Category - Percentage Breakdown of Value Sales for
        Gaming Apps, Entertainment Apps, Wellness & Everyday Apps,
        Money Management/Productivity Apps, and Others Markets for
        Years 2008, 2011 & 2017 (includes corresponding Graph/Chart)       101

  11e. REST OF EUROPE                                                      102
      A.Market Analysis                                                    102
        Product Launches                                                   102
        Nokia Corporation - A Key Player                                   103
      B.Market Analytics                                                   104
        Table 38: Rest of Europe Recent Past, Current & Future
        Analysis for Smartphone Apps by Product Category - Gaming
        Apps, Entertainment Apps, Wellness & Everyday Apps, Money
        Management/Productivity Apps, and Others Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2008 through 2017 (includes corresponding
        Graph/Chart)                                                       104

        Table 39: Rest of Europe 10-Year Perspective for Smartphone
        Apps by Product Category - Percentage Breakdown of Value
        Sales for Gaming Apps, Entertainment Apps, Wellness &
        Everyday Apps, Money Management/Productivity Apps, and
        Others Markets for Years 2008, 2011 & 2017 (includes
        corresponding Graph/Chart)                                         105

  12. ASIA-PACIFIC                                                         106
      A.Market Analysis                                                    106
        Market Overview                                                    106
        China-The Hotbed for Smartphone Apps                               106
        Dominance of Local Players                                         107
        Apps Provide Opportunity for Automotive Manufacturers              107
        Product Launches                                                   107
        Samsung Electronics Co., Ltd - A Key Player in South Korea         108
      B.Market Analytics                                                   109
        Table 40: Asia-Pacific Recent Past, Current & Future
        Analysis for Smartphone Apps by Product Category - Gaming
        Apps, Entertainment Apps, Wellness & Everyday Apps, Money
        Management/Productivity Apps, and Others Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2008 through 2017 (includes corresponding
        Graph/Chart)                                                       109

        Table 41: Asia-Pacific 10-Year Perspective for Smartphone
        Apps by Product Category - Percentage Breakdown of Value
        Sales for Gaming Apps, Entertainment Apps, Wellness &
        Everyday Apps, Money Management/ Productivity Apps, and
        Others Markets for Years 2008, 2011 & 2017 (includes
        corresponding Graph/Chart)                                         110

  13. LATIN AMERICA                                                        111
       Market Analysis                                                     111
        Table 42: Latin America Recent Past, Current & Future
        Analysis for Smartphone Apps by Product Category - Gaming
        Apps, Entertainment Apps, Wellness & Everyday Apps, Money
        Management/ Productivity Apps, and Others Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2008 through 2017 (includes corresponding
        Graph/Chart)                                                       111

        Table 43: Latin America 10-Year Perspective for Smartphone
        Apps by Product Category - Percentage Breakdown of Value
        Sales for Gaming Apps, Entertainment Apps, Wellness &
        Everyday Apps, Money Management/Productivity Apps and Others
        Markets for Years 2008, 2011 & 2017 (includes corresponding
        Graph/Chart)                                                       112

  14. REST OF WORLD                                                        113
      A.Market Analysis                                                    113
        Product Launch                                                     113
      B.Market Analytics                                                   114
        Table 44: Rest of World Recent Past, Current & Future
        Analysis for Smartphone Apps by Product Category - Gaming
        Apps, Entertainment Apps, Wellness & Everyday Apps, Money
        Management/ Productivity Apps, and Others Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2008 through 2017 (includes corresponding
        Graph/Chart)                                                       114

        Table 45: Rest of World 10-Year Perspective for Smartphone
        Apps by Product Category - Percentage Breakdown of Value
        Sales for Gaming Apps, Entertainment Apps, Wellness &
        Everyday Apps, Money Management/Productivity Apps, and
        Others Markets for Years 2008, 2011 & 2017 (includes
        corresponding Graph/Chart)                                         115


 COMPETITIVE LANDSCAPE

     Total Companies Profiled: 45

     ------------------------------------------
     Region/Country                     Players
     ------------------------------------------
     The United States                    26
     Canada                                3
     Japan                                 1
     Europe                               10
      France                               2
      Germany                              1
      The United Kingdom                   2
      Italy                                1
      Spain                                1
      Rest of Europe                       3
     Asia-Pacific (Excluding Japan)        5
     ------------------------------------------