This report analyzes the Global market for Smartphones both by volume (Thousand Units) and bu value (US$ Million) by the following Operating Systems: Symbian, Research in Motion, Mac OS X, Microsoft Windows Mobile, and Others. Annual Production forecasts are provided for the period 2006 through 2015. The report profiles 34 companies including many key and niche players worldwide such as Apple Inc., Fujitsu Limited, High Tech Computer Corporation, Motorola, Inc., Nokia Corporation, Palm, Inc., Panasonic Corporation, Research In Motion Limited, Samsung Electronics Co., Ltd., Sharp Corporation, and Sony Ericsson Mobile Communications AB. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

TABLE OF CONTENTS 

SMARTPHONES 									MCP-6153
A GLOBAL STRATEGIC BUSINESS REPORT


                                          CONTENTS



  1. INTRODUCTION, METHODOLOGY PRODUCT DEFINITIONS                         1
      Study Reliability and Reporting Limitations                          1
      Disclaimers                                                          2
      Data Interpretation & Reporting Level                                2
       Quantitative Techniques & Analytics                                 3
      Product Definitions and Scope of Study                               3

  2. INDUSTRY OVERVIEW                                                     4
      A Prelude                                                            4
      Smartphones Drive Overall Handheld Device Market                     4
      Entertainment Applications Lead Smartphone Content                   4
      Current Market Conditions                                            5
       Smartphones Skirt Recessionary Pressures                            5
       The World Beyond Recession                                          6
       Emerging Markets to Turbo Charge Future Growth in the Market        6
       Focus on Developed Nations Also Increasingly Important              6
      Outlook                                                              7
      Competitive Landscape: An Unequivocal Review                         7
       Vendors Need to Prove Worth Against the Wave of Android and
        iOS Devices                                                        8
       Competing Products Eat Into Nokia’s Share Forcing a Change in
        Guard                                                              8
       What Makes Apple’s iPhone Click!                                    9
       HP Fights Deep Pocketed Smartphone Giants with ‘WebOS’              9
       The Changing Landscape of Mobile OS Market                          9
       Android OS Emerges Over the Horizon                                 10
       Microsoft’s Windows Mobile Strategy                                 10
      Market Trends & Issues                                               11
       Smartphones: The Next Frontier for Mobile Devices                   11
       Smartphones Get “Smarter”                                           11
       Vendors Extend Smartphones Beyond Voice &Data Communication         11
       Smartphones to Support Richer Web Pages                             12
       Carriers to Promote Smartphones for Higher ARPU                     12
       Spurt in Wireless Mobile Internet Expands Smartphone Use            13
        Table 1: World Market for Mobile Internet (2010): Breakdown
        of Number of Mobile Internet Users in Million by Geographic
        Region (includes corresponding Graph/Chart)                        13

        Table 2: Global Mobile Internet Market (2009): Percentage
        Share Breakdown of Revenues for MMS/SMS, Entertainment,
        Advertisement/Search, Enterprise Services and Other Data
        Access (includes corresponding Graph/Chart)                        14

        Table 3: Worldwide Mobile Internet Traffic (2008-2010) (In
        terabyte(TB)/month) (includes corresponding Graph/Chart)           14
       Rising Mobile Email Usage Creates Higher Demand for Mobile
        Email Clients                                                      14
       Product Differentiation: A Key to Success                           15
        Vendors Offer Differentiation Through Software and Service         15
       Software Centric Vendors Gain Prominence                            15
       Smartphone Vendors Wakes Up to the Potential of Open Source
        Software                                                           16
       Pricing Variables Coming Down                                       16
       Replacement Sales Will be Key                                       16
       Distribution Mechanism Widens for Mobile Devices                    16
       Application Stores: A Key Tactic to Boost Customer Loyalty          17
        Key Application Stores by Service Provider/ Vendor                 17
       Gen X Mobile Phone Users Inspire Development of Innovative
        Software Apps                                                      18
       Wireless Gaming Offers Opportunities on a Platter                   18
       Smartphones Generate New Advertising and Marketing Opportunities    18
       GPS Becomes a Key Function in Smartphones                           19
       Customization and Consumer Preferences Influence the Vendors        19
       Pricing Pressures & Competitive Challenges                          19
       Smartphone Vendors Must Work Hard to Keep Operators Loyal!          20

  3. PRODUCT OVERVIEW                                                      21
      Smartphones                                                          21
      Types of Smartphones                                                 21
       (i) Low-End Smartphones:                                            21
       (ii) High-End Smartphones:                                          21
      Operating Systems                                                    22

  4. PRODUCT INNOVATIONS/INTRODUCTIONS                                     23
      Samsung Launches Galaxy Neo Android Smartphone                       23
      Samsung Introduces SHW-A170K NFC Smartphone                          23
      Samsung Unveils Galaxy A                                             23
      Maxis and HTC form Partnership for Smartphones                       23
      Verizon Introduces Casio G’zOne Commando Android Smartphone          23
      Zoom Technologies to Introduce Qualcomm-chip Fitted Smartphones      24
      Nokia to Introduce 12 Smartphones in 2011                            24
      HTC Launches EVO 3D Android Smartphone                               24
      HTC Unveils Dual-Mode HTC Merge Smartphone                           24
      HP and Brightstar Enter Into Smartphone Alliance                     24
      NTT Docomo to Fuse i-Mode and Smartphone Divisions                   25
      ZTE Unveils Android-Based Skate Smartphone                           25
      LG and Nvidia Unveil Tegra 2 Smartphone                              25
      Motorola Introduces Motorola ATRIX 4G Smartphone                     25
      G’Five to Introduce 3G Smartphones and Handsets in 2011              25
      LG Mobile Phones Launches LG Thrill 4G                               26
      LG Mobile Phones and T-Mobile USA Launch New T-Mobile G2x            26
      Dell Introduces Dell Venue Smartphone in Taiwan                      27
      Masternaut Introduces new App Solution for Androids and iPhones      27
      MTS Introduces MTS Glonass 945 Smartphone                            27
      Sprint Launches Samsung Galaxy Prevail                               27
      Carphone Warehouse Introduces New Smartphones                        28
      Aircell Launches Advanced Smartphone for Aircrafts                   28
      Huawei Introduces IDEOSTM X5 Smartphone                              28
      AT&T to Introduce HTC HD7S Smartphone                                28
      Star8 Introduces Axiom Series Smartphones                            29
      Getac UK Unveils MH132 Rugged Smartphone                             29
      Sprint to Introduce Kyocera Echo Smartphone                          29
      KDDI to Introduce EVO WiMAX Smartphone                               30
      China Unicom Network Communications Group Introduces WoPhone         30
      Onda Introduces Android Dual-SIM Smartphone and Tablet               30
      Deutcshe Telekom to Introduce Alcatel OT 908                         30
      HP Launches HP Veer Smartphone                                       31
      Samsung Unveils Galaxy S II Smartphone and Galaxy Tab 10.1
       Tablet Device                                                       31
      Bell and HTC Roll Out HTC HD7 Smartphone                             31
      Olive Telecom and Aircel Introduce Novel Android-Based Smartphone    32
      NTT DoCoMo Introduces New Smartphones and Tablet Device              32
      Sony Unveils Sony Ericsson Xperia Play                               32
      Samsung Introduces Wave II Smartphone                                33
      EMobile Unveils Pocket WiFi S                                        33
      Mobilicity Introduces BlackBerry Bold 9780 Smartphone                33
      Huawei Technologies to Introduce New Smartphone Models in Serbia     33
      Sony to Unveil PlayStation Smartphone in 2011                        34
      Fujitsu to Launch Smartphones in Indian Market                       34
      Fujitsu Launches REGZA Phone T-0IC Docomo Smartphone                 34
      Nokia Smartphones to be Available with Opera Mobile 10.1             34
      Dell Launches Smartphone in India                                    34
      Nokia Unveils New Business Smartphone                                35
      China Telecom and HTC Launch New T9199 Smartphone                    35
      Intel to Launch WebOS and MeeGo Smartphones                          35
      Nokia Unveils 3 New Symbian^3 Smartphones                            35
      MTS Unveils New Smartphones                                          36
      Huawei to Unveil Android Smartphone in India                         36
      T-Mobile USA to Unveil HSPA+ Smartphone                              36
      Samsung Launches S5330 Wave 2 Pro Smartphone                         36
      Apple Launches iPhone4                                               36
      HTC Launches High Definition Mini 3G Smartphone                      37
      Dell Launches Dell Flash Android Froyo Smartphone                    37
      Pantech to Unveil Vega X Smartphone                                  37
      Acer to Introduce beTouch E140 Smartphone                            37
      MetroPCS to Introduce 4G LTE Android-Based Smartphone                38
      Vodafone Italia Unveils Android Vodafone Ideos                       38
      SFR Introduces BlackBerry Bold 9780                                  38
      KDDI Unveils New IS03 Android Smartphone                             38
      Base Launches lutea Android Smartphone                               38
      Samsung Unveils Four Wave and Omnia Smartphones                      38
      Nokia Rolls Out C6-01 Smartphone                                     39
      TerreStar Unveils TerreStar Genus                                    39
      Globul Unveils Globul Q1 Second Edition                              39
      Turkcell Unveils Turkcell T10                                        40
      ZTE Rolls out Blade Smartphone                                       40
      3 UK Unveils LG Optimus One Android Smartphone                       40
      Garmin-Asus Unveils Garmin-Asus A10                                  40
      T-Mobile to Roll Out HTC HD7                                         40
      Nokia Rolls Out N8 Devices                                           41
      Cherry Mobile Unveils Multiple Android Smartphones                   41
      HTC Launches New Smartphones                                         41
      LG to Launch Android Smartphone                                      41
      AT&T Introduces Android Motorola Smartphones                         41
      Samsung Introduces Smartphones in Indian Market                      42
      MTS Introduces New Smartphone                                        42
      M-Tel Starts Offering Samsung Galaxy S Smartphone                    42
      Telus Includes HTC Desire in Smartphone Portfolio                    42
      Acer Introduces New Smartphone in France                             43
      Google Introduces Android-Powered Smartphone                         43
      Cameleon Software to Launch ‘Cameleoncloud CPQ for Salesforce'
       Application                                                         43
      Nokia Launches Linux-Based Smartphone                                43
      Dell to Introduce Smartphone in Chinese Market                       44
      Nokia Unveils N900 Smartphone                                        44
      Research In Motion Introduces BlackBerry® Pearl™ Flip 8220
       Smartphone                                                          44
      Samsung Unveils BEAT DJ, Samsung Star and Star 3G                    45
      Pharos Unveils Traveler 137 Smartphone                               45
      Palm Launches Pre Smartphone                                         45
      ZTE to Showcase Smartphone Portfolio                                 46
      Samsung to Introduce i8910 Acme Smartphone                           46
      HTC and Vodafone Unveil HTC Magic Smartphone                         46
      Acer Unveils New Smartphones                                         46
      LG Launches LG-GM730 WiMo Smartphones                                47
      Sprint Introduces BlackBerry Tour Smartphone                         47
      Samsung to Launch Samsung I7500                                      47
      Huawei Launches Android-Based U8230 and the C8000 Smartphones        48
      T-Mobile to Unveil myTouch                                           48
      AT&T and Motorola Unveil Motorola Karma QA1                          48
      HTC Unveils Verizon Wireless HTC Ozone™                              49
      Nokia to Launch Google-Powered Smartphone                            49
      Research In Motion Launches BlackBerry® Curve™ 8900 smartphone       49
      Research In Motion Introduces BlackBerry® Storm™                     50
      Telstra adds Nokia N85 to Next G™ range                              50
      Telstra Adds Samsung UltraTOUCH to Next G™ Series                    50
      Telstra Adds Sony Ericsson Walkman™ to Next G™ Range                 51
      Telstra Launches Six New Mobiles in Next G™ Range                    51
      Swisscom Unveils HTC Magic in Europe                                 52
      Telstra delivers Smartphone                                          52
      Nokia Announces Plans to Sell Nokia N97                              52
      Telefónica and Palm to Introduce Palm Phone                          53
      O2 launches Android Lifestyle Mobile                                 53
      O2 to Introduce iPhone 3GS in the UK                                 53
      Alltel Wireless Unveils BlackBerry Pearl Flip 8230 Smartphone        53
      RIM Launches BlackBerry Bold Smartphone                              54
      Research In Motion Launches BlackBerry Tour Smartphone in
       North America                                                       54
      RIM, Kuwait Telecommunication, Alcatel-Lucent Introduce
       BlackBerry Solution in Kuwait and Denmark                           54
      Palm Launches Treo Pro Smartphone in the US, Canada and Mexico       55
      Nokia Voices Plans to Introduce Nokia E63 in the US                  55
      Nokia Offers Nokia N86 8MP                                           55
      Nokia Announces a New Update to the Nokia 5800 Software              55
      Nokia Unveils Nokia 5530 XpressMusic                                 56
      AT&T Launches Integrated Device for More, Texting and Email          56
      AT&T Unveils Network in 3G Wireless                                  56
      Apple Announced the Launch of iPhone 3GS                             56
      Sony Ericsson Unveils Xperia™ X1                                     57
      Sony Ericsson Launches T707 Mobile                                   57
      Sony Ericsson Unveils Satio                                          57
      Sony Ericsson Unveils Sony Ericsson T715                             57
      HTC Corporation Launches Android-Powered HTC Dream™                  58
      T-Mobile USA Launches T-Mobile® Dash 3G™                             58

  5. RECENT INDUSTRY ACTIVITY                                              59
      Nokia and Microsoft Enter Strategic Partnership Agreement            59
      Motorola Mobility Spins Off as Separate Firm                         59
      HP Acquires Palm                                                     59
      HTC Purchases Abaxia                                                 59
      HTC and China Mobile Ink TD-SCDMA Cooperation Agreement              60
      Touchnote and ShoZu Enter into Partnership                           60
      Palm and Telefónica Enter into Agreement                             60
      Nokia and Skype Enter into Partnership                               60
      NTT DOCOMO Acquires 35% Interests in PacketVideo                     60
      AT&T Inks Definitive Agreement to Take Over Verizon Assets           61
      Accenture Inks Agreement to Acquire Symbian Operations               61
      Intel Acquires Wind River Systems                                    62
      Viigo Enters into Partnership with Gazaro                            62
      Pharos Enters into a Partnership Deal with Inventec Corporation      62
      Celio Joins Hands with Wireless Rain and OTBT                        63
      Asustek Enters into a Partnership Deal with Garmin                   63
      Dopod, iseemedia to Market iseedocs™-supported Smartphones           64
      Sony Joins Hands with Comcast to Launch a Consumer Electronics
       Store                                                               64
      LG Chooses Microsoft Windows as Principal Smartphone Platform        64
      Microsoft Partners with MediaTek for Developing Smartphone
       Chipsets                                                            64
      Intel and Nokia Announce Partnership for Smartphones and
       Mobile Devices                                                      65
      RIM Partners with Redington India                                    65
      Vocera and Motorola Agree over Unified Communications                65
      T-Mobile to Offer Smartphones Equipped with Navigon’s
       Navigation Software                                                 66
      HP Forms Strategic Alliance with RIM to Enhance BlackBerry
       Smartphone Applications                                             66
      2ergo Announces Acquisition of Wapfly Technologies                   67
      BT and Ring2 Join Forces to Enable Call Conferencing through
       Smartphones                                                         67
      Wizzard Media Acquires Rights to 6 iPhone Applications               67
      Far EasTone Plans to Sell Two Android-Powered Smartphones            67
      Hutchison Announces Partner Deal with Apple over iPhone Sales        67
      Healthagen formed Partnership with Centura over iTriage
       Applications                                                        68

  6. FOCUS ON SELECT PLAYERS                                               69
      Mobile Device Vendors                                                69
       Apple Inc (USA)                                                     69
       Fujitsu Limited (Japan)                                             69
       Hewlett-Packard Development Company, L.P (US)                       69
       HTC Corporation (Taiwan)                                            69
       Motorola Mobility, Inc. (USA)                                       70
       Nokia Corporation (Finland)                                         70
       Panasonic Corporation (Japan)                                       70
       Research In Motion Limited (Canada)                                 71
       Samsung Electronics Co., Ltd (South Korea)                          71
       Sharp Corporation (Japan)                                           71
       Sony Ericsson Mobile Communications AB (Sweden)                     71
      Operating Systems Vendors                                            72
       Google Inc. (USA)                                                   72
       Microsoft Corporation (USA)                                         72

  7. GLOBAL MARKET PERSPECTIVE                                             73
      Table 4: Global Recent Past, Current & Future Analysis for
      Smartphones by Geographic Region/Country - US, Canada, Japan,
      Europe, Asia Pacific, Latin America, and Rest of World Markets
      Independently Analyzed with Annual Sales Figures in Thousand
      Units for Years 2008 through 2017 (includes corresponding
      Graph/Chart)                                                         73

      Table 5: Global 10-Year Perspective for Smartphone by
      Geographic Region - Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia Pacific, Latin America, and Rest
      of World Markets for Years 2008, 2011 & 2017 (includes
      corresponding Graph/Chart)                                           74

      Table 6: Global Recent Past, Current & Future Analysis for
      Symbian Operating System by Geographic Region - US, Canada,
      Japan, Europe, Asia Pacific, Latin America, and Rest of World
      Markets Independently Analyzed with Annual Sales Figures in
      Thousand Units for Years 2008 through 2017 (includes
      corresponding Graph/Chart)                                           75

      Table 7: Global 10-Year Perspective for Symbian Operating
      System by Geographic Region - Percentage Breakdown of Unit
      Sales for US, Canada, Japan, Europe, Asia Pacific, Latin
      America, and Rest of World Markets for Years 2008, 2011 & 2017
      (includes corresponding Graph/Chart)                                 76

      Table 8: Global Recent Past, Current & Future Analysis for
      Android Operating System by Geographic Region - US, Canada,
      Japan, Europe, Asia Pacific, Latin America, and Rest of World
      Markets Independently Analyzed with Annual Sales Figures in
      Thousand Units for Years 2008 through 2017 (includes
      corresponding Graph/Chart)                                           77

      Table 9: Global 10-Year Perspective for Android Operating
      System by Geographic Region - Percentage Breakdown of Unit
      Sales for US, Canada, Japan, Europe, Asia Pacific, Latin
      America, and Rest of World Markets for Years 2008, 2011 & 2017
      (includes corresponding Graph/Chart)                                 78

      Table 10: Global Recent Past, Current & Future Analysis for
      iOS Operating System by Geographic Region - US, Canada, Japan,
      Europe, Asia Pacific, Latin America, and Rest of World Markets
      Independently Analyzed with Annual Sales Figures in Thousand
      Units for Years 2008 through 2017 (includes corresponding
      Graph/Chart)                                                         79

      Table 11: Global 10-Year Perspective for iOS Operating System
      by Geographic Region - Percentage Breakdown of Unit Sales for
      US, Canada, Japan, Europe, Asia Pacific, Latin America, and
      Rest of World Markets for Years 2008, 2011 & 2017 (includes
      corresponding Graph/Chart)                                           80

      Table 12: Global Recent Past, Current & Future Analysis for
      Blackberry Operating System by Geographic Region - US, Canada,
      Japan, Europe, Asia Pacific, Latin America, and Rest of World
      Markets Independently Analyzed with Annual Sales Figures in
      Thousand Units for Years 2008 through 2017 (includes
      corresponding Graph/Chart)                                           81

      Table 13: Global 10-Year Perspective for Blackberry Operating
      System by Geographic Region - Percentage Breakdown of Unit
      Sales for US, Canada, Japan, Europe, Asia Pacific, Latin
      America, and Rest of World Markets for Years 2008, 2011 & 2017
      (includes corresponding Graph/Chart)                                 82

      Table 14: Global Recent Past, Current & Future Analysis for
      Windows Operating System by Geographic Region - US, Canada,
      Japan, Europe, Asia Pacific, Latin America, and Rest of World
      Markets Independently Analyzed with Annual Sales Figures in
      Thousand Units for Years 2008 through 2017 (includes
      corresponding Graph/Chart)                                           83

      Table 15: Global 10-Year Perspective for Windows Operating
      System by Geographic Region - Percentage Breakdown of Unit
      Sales for US, Canada, Japan, Europe, Asia Pacific, Latin
      America, and Rest of World Markets for Years 2008, 2011 & 2017
      (includes corresponding Graph/Chart)                                 84

      Table 16: Global Recent Past, Current & Future Analysis for
      Other Operating System by Geographic Region - US, Canada,
      Japan, Europe, Asia Pacific, Latin America, and Rest of World
      Markets Independently Analyzed with Annual Sales Figures in
      Thousand Units for Years 2008 through 2017 (includes
      corresponding Graph/Chart)                                           85

      Table 17: Global 10-Year Perspective for Other Operating
      System by Geographic Region - Percentage Breakdown of Unit
      Sales for US, Canada, Japan, Europe, Asia Pacific, Latin
      America, and Rest of World Markets for Years 2008, 2011 & 2017
      (includes corresponding Graph/Chart)                                 86

  8. A REGIONAL PERSPECTIVE                                                87

  8a. THE UNITED STATES                                                    87
      A.Market Analysis                                                    87
        Current & Future Analysis                                          87
        Market Overview                                                    87
        Smartphones Outsell Most of Mobile Devices                         87
        Increasing Use Of Mobile Apps                                      87
         Table 18: US Market for Smartphone Applications (2010):
         Proportion of Smartphone Users (%) by Number of
         Applications Downloaded & Installed on Smartphones
         (includes corresponding Graph/Chart)                              88
        Competitive Scenario:                                              88
         Top Mobile Manufacturers Lag Behind in Smartphone Market          88
         AT&T: Leading US Carrier for Integrated Devices and
          Smartphones                                                      89
      B.Market Analytics                                                   89
        Table 19: US Recent Past, Current & Future Analysis for
        Smartphones by Operating System - Symbian, Android, iOS,
        Blackberry, Windows, and Other Markets Independently
        Analyzed with Annual Sales Figures in Thousand Units for
        Years 2008 through 2017 (includes corresponding Graph/Chart)       89

        Table 20: US 10-Year Perspective for Smartphone by Operating
        System - Percentage Breakdown of Unit Sales for Symbian,
        Android, iOS, Blackberry, Windows, and Other Markets for
        Years 2008, 2011 & 2017 (includes corresponding Graph/Chart)       90

  8b. CANADA                                                               91
      A.Market Analysis                                                    91
        Current & Future Analysis                                          91
        Market Overview                                                    91
      B.Market Analytics                                                   91
        Table 21: Canadian Recent Past, Current & Future Analysis
        for Smartphones by Operating System - Symbian, Android, iOS,
        Blackberry, Windows, and Other Markets Independently
        Analyzed with Annual Sales Figures in Thousand Units for
        Years 2008 through 2017 (includes corresponding Graph/Chart)       91

        Table 22: Canadian 10-Year Perspective for Smartphone by
        Operating System - Percentage Breakdown of Unit Sales for
        Symbian, Android, iOS, Blackberry, Windows, and Other
        Markets for Years 2008, 2011 & 2017 (includes corresponding
        Graph/Chart)                                                       92

  8c. JAPAN                                                                93
      A.Market Analysis                                                    93
        Current & Future Analysis                                          93
        Market Overview                                                    93
      B.Market Analytics                                                   94
        Table 23: Japanese Recent Past, Current & Future Analysis
        for Smartphones by Operating System - Symbian, Android, iOS,
        Blackberry, Windows, and Other Markets Independently
        Analyzed with Annual Sales Figures in Thousand Units for
        Years 2008 through 2017 (includes corresponding Graph/Chart)       94

        Table 24: Japanese 10-Year Perspective for Smartphone by
        Operating System - Percentage Breakdown of Unit Sales for
        Symbian, Android, iOS, Blackberry, Windows, and Other
        Markets for Years 2008, 2011 & 2017 (includes corresponding
        Graph/Chart)                                                       95

  8d. EUROPE                                                               96
      A.Market Analysis                                                    96
        Current & Future Analysis                                          96
        Market Overview                                                    96
         Android to Outperform Competitors                                 96
         Stiff Market Conditions for iPhone                                96
      B.Market Analytics                                                   97
        Table 25: European Recent Past, Current & Future Analysis
        for Smartphones by Operating System - Symbian, Android, iOS,
        Blackberry, Windows, and Other Markets Independently
        Analyzed with Annual Sales Figures in Thousand Units for
        Years 2008 through 2017 (includes corresponding Graph/Chart)       97

        Table 26: European 10-Year Perspective for Smartphone by
        Operating System - Percentage Breakdown of Unit Sales for
        Symbian, Android, iOS, Blackberry, Windows, and Other
        Markets for Years 2008, 2011 & 2017 (includes corresponding
        Graph/Chart)                                                       98

  8e. ASIA-PACIFIC                                                         99
      A.Market Analysis                                                    99
        Current & Future Analysis                                          99
        Market Overview                                                    99
        Focus on Select Regional Markets                                   99
         Australia                                                         99
         China                                                             100
          Market Overview                                                  100
          Innovative User Interface and User Experience Drive Growth
           of Smartphones                                                  100
          Open Source OS Kindles Smartphone Market in China                100
          TD-SCDMA: A Ray of Hope for Incumbent Players                    100
          Competitive Scenario                                             101
         India                                                             101
          Market Overview                                                  101
          Competitive Scenario                                             101
         Korea                                                             101
         Taiwan                                                            102
          Market Overview                                                  102
          Apple, HTC Drive Taiwanese Production                            102
         Thailand                                                          102
      B.Market Analytics                                                   103
        Table 27: Asia-Pacific Recent Past, Current & Future
        Analysis for Smartphones by Operating System - Symbian,
        Android, iOS, Blackberry, Windows, and Other Markets
        Independently Analyzed with Annual Sales Figures in Thousand
        Units for Years 2008 through 2017 (includes corresponding
        Graph/Chart)                                                       103

        Table 28: Asia-Pacific 10-Year Perspective for Smartphone by
        Operating System - Percentage Breakdown of Unit Sales for
        Symbian, Android, iOS, Blackberry, Windows, and Other
        Markets for Years 2008, 2011 & 2017 (includes corresponding
        Graph/Chart)                                                       104

  8f. LATIN AMERICA                                                        105
      A.Market Analysis                                                    105
        Current & Future Analysis                                          105
        Market Overview                                                    105
      B.Market Analytics                                                   106
        Table 29: Latin American Recent Past, Current & Future
        Analysis for Smartphones by Operating System - Symbian,
        Android, iOS, Blackberry, Windows, and Other Markets
        Independently Analyzed with Annual Sales Figures in Thousand
        Units for Years 2008 through 2017 (includes corresponding
        Graph/Chart)                                                       106

        Table 30: Latin American 10-Year Perspective for Smartphone
        by Operating System - Percentage Breakdown of Unit Sales for
        Symbian, Android, iOS, Blackberry, Windows, and Other
        Markets for Years 2008, 2011 & 2017 (includes corresponding
        Graph/Chart)                                                       107

  8g. REST OF WORLD                                                        108
      A.Market Analysis                                                    108
        Current & Future Analysis                                          108
        Market Overview                                                    108
         Middle East                                                       108
      B.Market Analytics                                                   109
        Table 31: Rest of World Recent Past, Current & Future
        Analysis for Smartphones by Operating System - Symbian,
        Android, iOS, Blackberry, Windows, and Other Markets
        Independently Analyzed with Annual Sales Figures in Thousand
        Units for Years 2008 through 2017 (includes corresponding
        Graph/Chart)                                                       109

        Table 32: Rest of World 10-Year Perspective for Smartphone
        by Operating System - Percentage Breakdown of Unit Sales for
        Symbian, Android, iOS, Blackberry, Windows, and Other
        Markets for Years 2008, 2011 & 2017 (includes corresponding
        Graph/Chart)                                                       110


 COMPETITIVE LANDSCAPE

     Total Companies Profiled: 44 (including Divisions/Subsidiaries - 49)

     ------------------------------------------
     Region/Country                     Players
     ------------------------------------------
     The United States                     14
     Canada                                 2
     Japan                                  6
     Europe                                 9
      Germany                               1
      The United Kingdom                    3
      Italy                                 2
      Rest of Europe                        3
     Asia-Pacific (Excluding Japan)        18
     ------------------------------------------