Emerging Markets and High Performance Drive Rapid Growth in Tablet Demand

Shipments of tablet PCs are expected to grow from 72.7 million units in 2011 to 383.3 million units by 2017, according to the latest Tablet Quarterly report. Driving the demand is the continued solid growth in mature markets complemented by increasingly strong growth in emerging markets. Emerging markets are expected to account for up to 46% of worldwide shipments by 2017, an increase from the 36% share in 2011.

The emerging market opportunity for tablets has been flying under the radar mainly because the device brands aren’t household names and there are concerns regarding the sustainability of the market. However, we are beginning to see investments by some of the better known brands in developing regions, and we expect this to not only continue but to flourish as competition improves.

The introduction of tablets from new brands, such as Aakash in India, and established brands, such as Dell in China, is boosting competition and adoption. Penetration rates of tablet PCs in China and Asia Pacific are leading the emerging market regions, but Brazil, India, Russia and other countries are becoming bigger forces on the worldwide scene as prices come down and distribution channels expand. Additionally as counties such as Turkey move to overhaul its entire education systems through efforts such as their FATIH project, Tablet PCs are also taking on a bigger role outside of the home as well.

Track the dynamic Tablet PC market

This report tracks quarterly changes in Tablet PC products and strategies and forecasts the impact of those changes on the market. It covers the changing landscape of screen sizes, features that are expected to be included and excluded in future tablets and operating systems. With this report, clients can

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