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This report analyzes and forecasts the market opportunities for components related to telematics applications for the time span extending from 2010 to 2016. Although it is difficult to separate revenues derived from content delivered via telematics hardware or components from the overall potential of the market, revenues that are related to content services will only be considered to the extent that they drive the sales of components.
Telematics, as an industry, is no longer in its infancy, yet it has not yet achieved mainstream status, particularly in the consumer market because drivers have not seen the need or benefit of the higher cost. The significant changes occurring in the general automotive industry as well as demographic changes present an opportunity for telematics.
Telematics systems have higher margins than other automotive technologies and so offer the possibility of increasing the margins of smaller cars. Consumers are becoming accustomed to a continuous connection to the Internet; the vehicle cabin represents one of the last significant spaces where this is not yet common. Commercial telematics systems have produced fuel savings and lowered emissions. Designers of electric and other alternatively fueled cars will include telematics systems as a necessity to tell consumer where they can refuel their cars. The world’s aging population may represent an opportunity for telematics technology to the extent that the technology increases safety or prolongs the independence of older drivers.
This report covers telematics products used in vehicles, which can be broadly segregated into hardware and software. Hardware includes tracking, connection, sensors, and user interface. It focuses particularly on the markets and opportunities for telematics in the consumer and commercial vehicle markets. Software includes the embedded operating systems that control the systems; it does not include any content-related packages.
As a complete source for serious players in the emerging telematics marketplace, this study is presented in easy-to-follow sections that overview this subject, define the technology, segment the market by product type and application, profile companies, and identify suppliers.
Vehicle designers can use this report to assess the status of the telematics market in order to identify suppliers and systems integrators, and thereby forecast future markets. Market managers will be able to assess the competition, and identify customers and new suppliers for components. And management consultants will be able to determine whether companies divest or invest in telematics technology, based in part on the market projections, competitive strengths, and development issues revealed in this report.
Equipment managers will be able to develop or modify existing products to address telematics technology manufacturing concerns emphasized in this report. Market opportunities and new customers for material suppliers will be identified, based on the study’s projected growth in applications. Venture capital managers will be able to identify targets for investment, merger, or acquisition, based on companies identified and described in this report. And strategic planners can identify other, critical asset companies with whom they may partner, and, in turn share in overall fiber-optic technology growth as projected in this report.
Report Highlights:
TABLE OF CONTENTS
CHAPTER ONE: INTRODUCTION
STUDY GOALS AND OBJECTIVES 1
REASONS FOR DOING THE STUDY 1
SCOPE OF REPORT 1
INTENDED AUDIENCE 2
INFORMATION SOURCES . 2
ANALYST CREDENTIALS .. 2
RELATED REPORTS .. 3
DISCLAIMER .. 3
CHAPTER TWO: SUMMARY
SUMMARY TABLE GLOBAL NET MARKET VALUE FOR
TELEMATICS, BY SEGMENT, THROUGH 2016 ($ BILLIONS). 5
SUMMARY FIGURE GLOBAL NET MARKET VALUE FOR
TELEMATICS, BY SEGMENT, 2011 AND 2016 ($ BILLIONS) 5
CHAPTER THREE: OVERVIEW
DEFINITION OF THE INDUSTRY 7
HOW THE INDUSTRY FITS IN THE ECONOMY 7
EFFECT OF ECONOMIC CRISIS . 7
Carmakers Bailed Out, Bankrupt 7
Government Sponsored Incentives 8
Credit Remains Tight .. 8
Slow Recovery .. 8
CLIMATE CHANGE .. 9
CONCEPTS IN THE INDUSTRY .. 9
Regional Differences . 9
Standards and Interoperability . 9
Open-source Movement 10
The iPhone Effect 10
The Google Effect . 10
Embedded vs Portable .. 11
Liability Issues . 12
Privacy Issues 12
Insurance 13
Safety, Maintenance and Distraction .. 13
Telematics vs. Cell Phones .. 13
LIFE CYCLES . 14
HISTORY 15
TABLE 1 BRIEF HISTORY OF TELEMATICS 15
Convergence of Industry . 15
Dual-use Promise. 16
Capital Investment . 16
Japan Leads the Way 16
Portability Becomes Key . 17
Consolidation . 17
Credit Crisis 17
GOVERNMENT REGULATIONS 17
FORESEEABLE FUTURE DEVELOPMENTS 18
Safety and Service Advances 19
Pay-As-You-Go Pricing . 19
Personal Transportation . 19
Ad Supported Service 20
Bundling 20
Alternative Fuel Vehicles 20
Crowd Sourcing. 21
Touch Screens 21
CHAPTER FOUR: TECHNOLOGY
PROCESS ECONOMICS . 22
HARDWARE PRICING . 22
TABLE 2 GLOBAL FORECAST FOR HARDWARE COMPONENT
PRICES, THROUGH 2016 ($) 22
No Pricing Power . 23
Manufacturing .. 23
EMBEDDED SOFTWARE PRICING 24
TABLE 3 GLOBAL MARKET FORECAST FOR EMBEDDED
SOFTWARE PRICES, THROUGH 2016 ($).. 24
PATENT ANALYSIS . 25
TABLE 4 PATENTS BY COMPANY, SINCE 2003 . 25
TABLE 5 PATENTS BY YEAR .. 26
CHAPTER FIVE: MARKETS BY PRODUCTS
MARKET BY PRODUCTS . 27
TABLE 6 GLOBAL NET VALUE OF TELEMATICS MARKET BY
PRODUCTS, THROUGH 2016 ($ MILLIONS) 27
MARKET BY PRODUCTS (CONTINUED) 28
HARDWARE 29
Growth Drivers and Inhibitors 29
Worldwide Vehicles Sales . 30
TABLE 7 GLOBAL FORECAST FOR NEW VEHICLES SALES,
THROUGH 2016 (MILLIONS).. 30
Total Potential Telematics Market . 31
TABLE 8 TOTAL GLOBAL MARKET SIZE FORECAST FOR ALL
VEHICLES, NEW AND EXISTING, THROUGH 2016 (MILLIONS). 31
New Consumer Vehicles with Telematics . 31
TABLE 9 GLOBAL FORECAST FOR NEW VEHICLES WITH
TELEMATICS, THROUGH 2016 (MILLIONS) . 32
Installed Telematics Base .. 33
TABLE 10 GLOBAL FORECAST FOR INSTALLED TELEMATICS
BASE, THROUGH 2016 (MILLIONS) 33
Gross Revenues . 34
TABLE 11 GLOBAL GROSS MARKET VALUE FOR EMBEDDED
HARDWARE SYSTEMS, THROUGH 2016 ($ MILLIONS) . 34
Components of Telematics Systems.. 35
Hardware .. 35
TABLE 12 GLOBAL MARKET VALUE FORECAST FOR HARDWARE
COMPONENTS, THROUGH 2016 ($ MILLIONS) .. 36
Embedded Software . 38
TABLE 13 GLOBAL MARKET VALUE FORECAST FOR EMBEDDED
SOFTWARE, THROUGH 2016 ($ MILLIONS) 39
Net Global Value for Embedded Hardware .. 39
FIGURE 1 GLOBAL NET MARKET VALUE FOR EMBEDDED
HARDWARE SYSTEMS, 2008-2016 ($ MILLIONS) 40
TELEMATICS SERVICE FEES 40
Consumer Segment. 41
TABLE 14 MONTHLY FEE RATE FORECAST FOR TELEMATICS
SERVICES BY REGION, THROUGH 2016 ($) .. 41
Commercial Segment. 41
Gross Market Value 42
TABLE 15 GLOBAL GROSS POTENTIAL MARKET VALUE FORECAST
FOR TELEMATICS SERVICES, THROUGH 2016 ($ MILLIONS) 43
Costs of Collecting Fees 43
TABLE 16 GLOBAL MARKET COST FORECAST FOR TELEMATICS
SERVICES, THROUGH 2016 ($ MILLIONS) . 44
Net Market Value from Service Fees 44
TABLE 17 GLOBAL NET MARKET VALUE FORECAST FOR
TELEMATICS SERVICE FEES, THROUGH 2016 ($ MILLIONS) 45
FIGURE 2 GLOBAL MARKET VALUE FOR SERVICE FEES, 2008-2016
($ MILLIONS) . 46
PORTABLE TELEMATICS DEVICES . 46
TABLE 18 GLOBAL MARKET FORECAST FOR PORTABLE
TELEMATICS DEVICES, THROUGH 2016 (MILLIONS) .. 47
FIGURE 3 GLOBAL MARKET VALUE FOR PORTABLE TELEMATICS
DEVICES, THROUGH 2016 ($ MILLIONS) . 48
PHONE APPLICATIONS . 48
TABLE 19 GLOBAL MARKET VALUE FORECAST FOR TELEMATICS
PHONE APPS, THROUGH 2016 ($ MILLION AND/OR MILLION
UNITS) 49
FIGURE 4 GLOBAL MARKET VALUE FOR TELEMATICS PHONE
APPS, 2008-2016 ($ MILLIONS) . 50
CHAPTER SIX: MARKETS BY APPLICATION
TABLE 20 GLOBAL VALUE OF TELEMATICS MARKET BY
APPLICATION, THROUGH 2016 ($ MILLIONS) . 51
CONSUMER SEGMENTS . 52
TABLE 21 GLOBAL MARKET FORECAST FOR CONSUMER
TELEMATICS BY SEGMENT, THROUGH 2016 ($ MILLIONS) 52
CONCIERGE 52
FIGURE 5 GLOBAL MARKET FORECAST FOR CONCIERGE
SYSTEMS, 2008-2016 ($ MILLIONS) . 53
NAVIGATION . 54
FIGURE 6 GLOBAL MARKET FORECAST FOR NAVIGATION, 2008-
2016 ($ MILLIONS) . 55
PHONE APPS . 55
FIGURE 7 GLOBAL MARKET FORECAST FOR TELEMATICS PHONE
APPS, 2008-2016 ($ MILLIONS) . 56
COMMERCIAL SEGMENTS 56
MEDIUM AND HEAVY TRUCKS .. 57
TABLE 22 GLOBAL MARKET FORECAST FOR COMMERCIAL
TELEMATICS BY SEGMENT, THROUGH 2016 ($ MILLIONS) 58
OTHER COMMERCIAL VEHICLES . 58
CHAPTER SEVEN: INTERNATIONAL ASPECTS
REGIONAL MARKETS 59
GLOBAL SUMMARY 60
TABLE 23 GLOBAL NET MARKET VALUE FORECAST FOR
TELEMATICS BY REGION, THROUGH 2016 ($ MILLIONS) . 61
U.S.. 62
TABLE 24 U.S. MARKET SIZE FORECAST FOR VEHICLES,
THROUGH 2016 (MILLIONS).. 63
U.S. Consumer Vehicle Market .. 63
U.S. Commercial Vehicle Market .. 64
New Consumer Vehicles with Telematics . 64
New Commercial Vehicles with Telematics . 65
Total Vehicles in U.S. Fleet 65
Total Consumer Vehicles with Telematics 66
U.S. Telematics Market by Application .. 66
U.S. Embedded Hardware 66
U.S. Service Fees .. 67
TABLE 25 U.S. NET MARKET VALUE FORECAST FOR TELEMATICS
BY APPLICATION, THROUGH 2016 ($ MILLIONS) . 67
U.S. Portable Devices . 67
U.S. Cell Phone Application Fees. 68
FIGURE 8 U.S. NET MARKET VALUE FORECAST FOR TELEMATICS
BY APPLICATION, 2008-2016 ($ MILLIONS) 69
EUROPE . 70
Total European New Vehicles Sales . 70
European Consumer Vehicle Market . 71
TABLE 26 EUROPE MARKET SIZE FORECAST FOR VEHICLES,
THROUGH 2016 (MILLIONS).. 72
European Commercial Vehicle Market . 72
European Forecast for Vehicles with Telematics .. 72
European New Consumer Vehicles with Telematics 73
European New Commercial Vehicles with
Telematics .. 73
Total Vehicles on the Road in Europe . 73
Total European Consumer Vehicle Fleet . 73
Total European Commercial Vehicle fleet .. 74
Total European Fleet with Telematics 74
Total European Consumer Fleet with Telematics.. 74
Total European Commercial Fleet with Telematics .. 74
European Net Market Value by Application 75
European Embedded Hardware 75
European Service Fees .. 75
TABLE 27 EUROPE NET MARKET VALUE FORECAST FOR
TELEMATICS BY APPLICATION, THROUGH 2016 ($ MILLIONS) .. 75
European Portable Devices . 76
European Phone App Fees 76
FIGURE 9 EUROPE NET MARKET VALUE FORECAST FOR
TELEMATICS BY APPLICATION, THROUGH 2016 ($ MILLIONS) .. 76
BRAZIL, RUSSIA, INDIA, CHINA (BRIC) . 77
Total BRIC New Vehicles Sales .. 77
BRIC New Consumer Vehicle sales 78
BRIC New Commercial Sales . 78
TABLE 28 BRIC MARKET SIZE FORECAST FOR VEHICLES,
THROUGH 2016 (MILLIONS).. 79
BRIC Forecast for Vehicles with Telematics 79
BRIC New Consumer Vehicles with Telematics . 80
BRIC New Commercial Vehicles with Telematics . 80
Total Vehicles on the Road in BRIC Countries .. 81
Total BRIC Consumer Vehicle Fleet .. 81
Total BRIC Commercial Vehicle fleet 81
Total BRIC Fleet with Telematics . 81
Total BRIC Consumer Fleet with Telematics 81
Total BRIC Commercial Fleet with Telematics 82
BRIC Net Market Value by Application . 82
TABLE 29 BRIC NET MARKET VALUE FORECAST FOR
TELEMATICS BY APPLICATION, THROUGH 2016 ($ MILLIONS) .. 82
BRIC Embedded Hardware . 82
BRIC Service Fees 83
BRIC Portable Devices .. 83
BRIC Phone App Fees 83
FIGURE 10 BRIC NET MARKET VALUE FORECAST FOR
TELEMATICS BY APPLICATION, THROUGH 2016 ($ MILLIONS) .. 84
ASIA .. 84
Total Asian New Vehicles Sales .. 85
Asian New Consumer Vehicle Sales .. 85
Asian New Commercial Sales. 85
TABLE 30 ASIA MARKET SIZE FORECAST FOR VEHICLES,
THROUGH 2016 (MILLIONS).. 86
Asian Forecast for Vehicles with Telematics .. 86
Asian New Consumer Vehicles with Telematics . 86
Asia New Commercial Vehicles with Telematics 87
Total Vehicles on the Road in Asia Countries . 87
Total Asian Consumer Vehicle Fleet.. 87
Total Asian Commercial Vehicle fleet 87
Total Asian Fleet with Telematics . 88
Total Asian Consumer Fleet with Telematics .. 88
Total Asian Commercial Fleet with Telematics .. 88
Asian Net Market Value by Application. 89
TABLE 31 ASIA NET MARKET VALUE FORECAST FOR TELEMATICS
BY APPLICATION, THROUGH 2016 ($ MILLIONS) . 89
Asian Embedded Hardware. 89
Asia Service Fees .. 89
Asia Portable Devices . 89
Asian Phone App Fees 90
FIGURE 11 ASIA NET MARKET VALUE FORECAST FOR
TELEMATICS BY APPLICATION, THROUGH 2016 ($ MILLIONS) .. 90
REST OF WORLD (ROW) 90
Total ROW New Vehicles Sales .. 91
ROW New Consumer Vehicle sales . 91
ROW New Commercial Market . 91
TABLE 32 ROW MARKET SIZE FORECAST FOR VEHICLES,
THROUGH 2016 (MILLIONS).. 91
ROW Forecast for Vehicles with Telematics 92
ROW New Consumer Vehicles with Telematics .. 92
ROW New Commercial Vehicles with Telematics .. 92
Total Vehicles on the Road in ROW Countries .. 92
Total ROW Consumer Vehicle Fleet .. 92
Total ROW Commercial Vehicle fleet 93
Total ROW Fleet with Telematics.. 93
Total ROW Consumer Fleet with Telematics 93
Total ROW Commercial Fleet with Telematics 93
ROW Net Market Value by Application . 94
TABLE 33 ROW NET MARKET VALUE FORECAST FOR TELEMATICS
BY APPLICATION, THROUGH 2016 ($ MILLIONS) . 94
ROW Embedded Hardware . 94
ROW Service Fees . 94
ROW Portable Devices 94
ROW Phone App Fees . 95
FIGURE 12 ROW NET MARKET VALUE FORECAST FOR
TELEMATICS BY APPLICATION, THROUGH 2016 ($ MILLIONS) .. 95
CHAPTER EIGHT: INDUSTRY STRUCTURE AND COMPETITIVE
ANALYSIS .. 96
DRIVING FORCES . 96
DANCE OF THE TITANS 96
CHANGES IN THE AUTO INDUSTRY .. 96
Automakers . 96
INNOVATION AND MINIATURIZATION OF ELECTRONICS .. 97
CONSUMER ATTITUDES .. 97
DIFFERENTIATION DIFFICULTY .. 98
INTERCONNECTION AND PARTNERSHIPS .. 98
STRATEGIES FOR STAYING COMPETITIVE 98
STRENGTHEN THE BALANCE SHEET .. 98
OPEN INNOVATION . 99
REAL-TIME DATA STREAMS . 99
IMPORTANT SHIFTS IN THE INDUSTRY 99
TURMOIL IN THE AUTO INDUSTRY 99
CELL PHONES UBIQUITY . 100
SATELLITE RADIO.. 100
SMALLER CARS. 100
CHAPTER NINE: COMPANY PROFILES
TABLE 34 MARKET SHARE OF COMPANIES INVOLVED IN
CONSUMER TELEMATICS, 2009 . 102
VEHICLE MAKERS 102
CAR MANUFACTURERS . 103
TABLE 35 CURRENT STATUS OF TELEMATICS EFFORTS OF OEMS . 103
Aisin Seiki Co. Ltd. .. 103
Bayerische Motoren Werke AG . 104
China FAW Group Corporation 104
Continental AG .. 104
DaimlerChrysler AG 104
Delphi Corporation .. 104
Denso Corporation 104
Fiat SpA . 104
Ford Motor Company.. 105
General Motors .. 105
Honda Motors . 105
Hyundai Motor Company . 105
Kia . 105
Mazda Motor Corporation 105
Mitsubishi Motors. 105
Nissan Motor 106
PSA Peugeot Citroen SA .. 106
Renault SA 106
Shanghai Automotive Industry Corporation . 106
Suzuki Motor Corporation 106
Toyota .. 106
Volkswagen AG .. 106
Volvo AB. 107
COMMERCIAL TRUCK MANUFACTURERS .. 107
TABLE 36 TELEMATICS EFFORTS OF MAJOR TRUCK MAKERS . 107
Daimler AG .. 107
Navistar International Corp. . 107
Hino Motors Ltd. .. 108
MAN AG . 108
Oshkosh Truck Corp. .. 108
Paccar Inc.. 108
Scania AB .. 108
Volvo AB. 108
Autocar LLC. 109
FAW . 109
Isuzu . 109
TELEMATICS MANUFACTURERS . 109
AIRBIQUITY . 109
AIRIQ . 110
ALK TECHNOLOGIES 110
ALPINE 111
ALTEA .. 111
ATX GROUP .. 111
AZ LOGICA 112
BAYERISCHE MOTOREN WERKE AG (BMW) . 112
CALMAR TELEMATICS 112
CESAR SATELLITE . 113
CLARION 113
COBRA ELECTRONICS. 113
CONTINENTAL AG . 114
CYBIT 114
DAIMLER AG 114
DECARTA 115
DELPHI 115
DENSO . 116
DIGI INTERNATIONAL 116
DIRECTED ELECTRONICS 116
EUROWAY GROUP .. 116
CHINA FAW GROUP CORPORATION. 117
FIAT GROUP 117
FLEETBOSS . 118
FORD MOTOR COMPANY .. 118
FULLPOWER TECHNOLOGIES . 119
GARMIN .. 119
GE CAPITAL SOLUTIONS .. 120
GEOLIFE LTD . 120
GLOBAL TRAFFIC NETWORK 120
GENERAL MOTORS (GM) 121
GOOGLE.. 122
HONDA. 122
HUGHES TELEMATICS 123
INFOWAVE 123
INRIX . 123
INTRINSYC SOFTWARE INTERNATIONAL, INC. . 124
ITURAN 124
KORE TELEMATICS .. 124
LHP TELEMATICS .. 125
MICROSOFT . 125
MITAC INTERNATIONAL TAIWAN . 125
Navman Wireless.. 126
MIX TELEMATICS GROUP 126
NAVIGON AG .. 127
NAVTEQ .. 127
NISSAN CORPORATION.. 128
OCTO TELEMATICS 128
PIONEER 128
QNX 129
QUALCOMM . 129
QUARTIX 130
SANEF GROUP 130
SANYO ELECTRONIC CORPORATION . 130
TELECOMMUNICATIONS SYSTEMS INC (TCS) 131
TELENAV 131
TELENOR CONNEXION .. 132
TOMTOM INTERNATIONAL BV. 132
TOYOTA .. 132
TRAFFICMASTER. 133
Teletrac .. 133
TRIMBLE 134
VEKTOR TELEMATICS 134
VINCOTECH GMBH 134
WEBTECH WIRELESS .. 135
XATA.. 135
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